TOURISM LOVERS 2019 - Som Hotels
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TOURISM
LOVERS
2019
ABOUT
SOM
SOM is a company group managing tourism and
exotic wellness
hospitality business and services. We are made
up of professionals with extensive and vocational
background in tourism and hospitality with more than
twenty years of experience.
BUSINESS LINES
DIVISIONS
We are currently offering our know-how to investors
and companies who share the same passion as us
in tourism and hospitality with the aim to increase
benefit and profitability in this business or to refocus
and re-energize their business strategy by stepping
back from the “day to day” operational affairs of hotel
or tourist activity.
WHAT CAN WE DO TOGETHER?
MANAGE DESTI K-HOW NICHE
Hotel chain Outsourcing Designing Consulting Development
under of hotel tourist services in all of new niche
expansion services. destinations. the business markets.
process. areas.
VALUES
THE ESSENCE AND PHILOSOPHY
OF OUR COMPANY
Management Trascendence People
tt Driven by excellence, rigorousness tt Full transversal responsibility in all tt Happiness, dream.
and professionalism. the areas of the business. tt Honesty, rigorousness, humility
tt Creativity, innovation with constant tt Loyalty and close collaboration and compromise.
and steady development. with all our stakeholders: tt Effort and hard work.
tt Growth with assessment and well employees, partners, real estate
owners, allies, collaborators, tt Spirit of sacrifice.
controlled risk management.
contractors and suppliers. tt Team work, generosity and
tt Prudence and strength in the solidarity.
economic and financial aspects. tt Build magnetism with talented
professionals.
tt Full management control.
CONCEPTUAL
FRAMEWORK GOALS
How to achieve
our aim?
STRATEGIES
Company
guidelines and
roadmaps in POLICIES
MISSION order to obtain VISION
Identity and competitive The path to
personality of advantages to the future.
the Company. hedge the market.
VALUES The essence, core and reason for being.
COMPANY IDENTITY AND PERSONALITY THE WAY TO THE FUTURE We do not want to keep the “business as usual” model for the next We aim to be a smart and profitable Company where twenty years. We love being challenged and we welcome new people are the core of the organization, that chases the initiatives that match our way of being and share the same passion common good with a responsible approach with all that we for tourism and hospitality. do. By this, we mean that we aspire to become a magnet We would be thrilled to create tourist services that will refresh to attract talent, investment and being an example of good the industry and that could help to fulfil the needs of a constantly socioeconomic player in the industry. evolving industry. We tackle the industry challenges by going We are going to set the pillars of a new way of doing business deep into the root of each issue and bringing an endless flow of in tourism and hospitality: targeting profitability harmonized creativity combined with a right balance of rigor and knowledge with loyalty to people and the commitments done. of the expected business outcomes.
SOM HOTELS OUR ESSENCE It is our hospitality concept with which we aim to innovate in the industry. Under this brand, the managed hotel has to fit with SOM business goals: client and results driven. Som Hotels is much more than just accommodation, Som Hotels is about creating memorable experience for all our guests. And therefore, Som Hotels is a”win-win” project for the owner of the asset. HOSPITALITY Going back to hospitality roots and basics Hospitality, historically a concept always linked to tourism, but it has been losing its original meaning. Due to this circumstance we have gone back to the roots, to the deep roots of the truly and etymological meaning of “hospitality agreement”, which was the way that Romans named a social Celtiberian institution that had to provide “hospitality” to foreigners in a friendly manner and as a result of such behaviour the host was honoured with social recognition and prestige. We are talking about excellent treatment, first-class service, superior facilities and delightful gastronomy. We are talking about SOM. DESTINATIONS We continue with our expansion In these first years we have been able to settle in Mallorca, where we will continue to expand as well as in the rest of the Balearic Islands, Canary Island, Iberian Peninsula and Caribbean.
SOM FAR
HOTEL
ALCANADA
SOM LLAÜT
BOUTIQUE H0TEL +18
CAN PICAFORT
SOM ROSELLA H0TEL 2020
SA COMA
SOM ARS MAGNA SOM DONA
BLEISURE HOTEL WOMEN ONLY H0TEL +14
PALMA PORTO CRISTO
SOM SAULÓ
H0TEL
CAN PASTILLA
SOM ESPANYA SOM SURET
INLAND TOURISM HOTEL+18
PORTOPETRO
LLUCMAJOR
OUR HOTELS 2019 SOM LLAÜT BOUTIQUE HOTEL +18 CAN PICAFORT SOM FAR HOTEL ALCANADA
OUR HOTELS 2019 SOM ESPANYA INLAND TOURISM LLUCMAJOR SOM SAULÓ HOTEL CAN PASTILLA SOM ARS MAGNA BLEISURE HOTEL PALMA
OUR HOTELS 2019 SOM DONA WOMEN ONLY HOTEL +14 PORTO CRISTO SOM SURET HOTEL +18 PORTOPETRO
OUR HOTELS 2020 SOM ROSELLA HOTEL SA COMA
Project for the
commercial
management
of the resort.
OUTSOURCED SERVICES
We are a hotel shared services management
company. We can manage the needs of
those independent hotels or chains which
need to outsource all or certain operating
functionsLLORET DE
VISTALEGRE
CITY HALL
MALLORCA
Tourism development
plan.
INCA
WHAT CAN WE OFFER CITY HALL
IN DESTINATION MALLORCA
Tourism development
MANAGEMENT? plan.
The “Som Desti” division is in charge of developing
the strategies for the destinations and/or tourism
attractions: planning, brand/product design, sales/
promotion/operations management. SA POBLA
CITY HALL
MALLORCA
Tourism development
plan.
BINISSALEM
CITY HALL
MALLORCA
Tourism development
plan.K-HOW
WHAT CAN WE OFFER IN CONSULTING SERVICES? In our job with all kind of private companies and public institutions, we apply our world- wide experience, adapted to the local needs, with the goal to assist our clients to tackle the diverse array of challenges they meet. We provide a combination of study, research and experience in order to customize the action plans that our clients need to face their challenges while achieving noticeable and sustainable positive improvements.
PROJECTS PROJECT OF BARRANCO DE PROJECT LABIANA PROJECT OF STARWOOD CAPITAL PALMA ACTIVA ERQUES CUBA SPAIN MALLORCA TENERIFE Resort development. Adquisition of hotel group. Training about job search and Resort development. motivational techniques. PRESENTATION #EHOTELEXPERTS INCA CITY HALL DEIXALLES FOUNDATION BARCELONA MALLORCA MALLORCA Presentation of people Training about job search and Tailored training for Housekeeping management and successful case motivational techniques. department/functions. of Happy Force and Som Hotels.
NICHE
WHAT CAN WE OFFER IN SEGMENTATION MANAGEMENT? The mass tourism global phenomenon has led Hotel companies to the need of defining travellers’ segmentation by their travelling needs and preferences. The needs of each group of travellers are under constant research by our team, as such needs evolve constantly. Our segmentation management service makes use of our know-how in order to bring sustainable solutions in each process and project. To be aware and understanding the behaviour and attitude of each segment we identify and manage means a new firm step to success.
We co-organize the sport competition Viking 859 Swimrun that achieved its third consecutive year of existence in 2018. viking859.com
uep@somhotels.es +34 971 284 284 somglocal.com SOM HEADQUARTERS 3º Planta Calle Isaac Newton S/N, Parc Bit, Edifici Disset 07121 Palma
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