The Salvation Army Christmas Programs - Chelsea Locklear

The Salvation Army
Christmas Programs

Chelsea Locklear

EACH YEAR A SIMPLE RED KETTLE
AND A TREE FILLED WITH ANGELS
 INSPIRE OUR COMMUNITY TO
DELIVER A JOYFUL CHRISTMAS TO
  TOUSANDS OF NEEDY WAKE
      COUNTY RESIDENTS

Contents
•   Salvation Army History
•   Holiday Programs
•   Angel Tree Program History
•   Red Kettle Drive History
•   Community Engagement

Wake County Salvation Army History
• Established in 1887
• Serves over 90,000 people each year
• Programs Include
  –   Soup Line
  –   Food Pantry
  –   Women and Children’s Shelter
  –   Holiday Programs
  –   Tutoring
  –   Thrift Stores
  –   Summer Camps

Holiday Programs Offered by S. Army
• Thanksgiving Meal Baskets
• WRAL-TV5 Coats for the Children
• Christmas Cheer Assistance (Stocking&Toys)
• Angel Tree Program
• Capital City Clauses’ Jingle Ball
• Triangle Spokes Group (New Bikes and
  Helmets)
• Gift Packs (Elderly & Inmates)
• US Marine Corps Reserve Toys for the Tots

The Angel Tree Program

The Angel Tree Clothing Program
• What’s the Program About?
  – This year 7200 tags with a kid’s name, age, gender,
    and clothing size go up on a tree in local malls.
  – Participants pick a kid off the tree and then they
    buy new clothes (no toys) for that child.
  – Individuals/Groups may sponsor one child or they
    can sponsor a family of children

History of the Angel Tree Program
• Created in 1979 in Lynchburg, Virginia by
  Charles and Shirley White
• Both volunteered at their local mall collecting
  toys for the holiday season
• The White’s first started by writing local
  children's wishes and gift needs on Hallmark
  greeting cards. The cards featured pictures of
  angels and they placed them on the Christmas
  Tree at the mall.

History of the Angel Tree Program
             Continued
• During their first year, they were able to
  provide gives for over 700 local children
• 3 years later the White’s moved to Nashville,
  Tennessee.
• In 1982, a second Angel Tree was launched
  and WSM radio (airs the Grand Ol’ Opry)
  became the first Angel Tree co-sponsor in the
  U.S.

Angel Tree Program History
             Continued
• WSM Radio helped spread publicity to CNN
  and the Larry King Show.
• With so much publicity the Angel Tree
  Program spread rapidly across the United
  States
• By the 1990s it was a staple in Wake County

Wake County Angel Tree Locations
•   Crabtree Valley Mall
•   Triangle Town Center
•   Cary Towne Mall
•   Various companies/groups have their own
    smaller Angel Tree

Other Ways to Donate in Wake
           County
In 2009, JC Penney partnered with The
Salvation Army to create an online Angel Tree.

By entering your address online you can
choose a child in your area or any other area
in the country

You then simply ship your gift to The Salvation
Army address provided

Wake County Angel Tree Statistics
• 5600= number of participants in the program
  in 2009
• 7200= number of participants currently in the
  program for the 2010 season

      That’s a 20% increase over last year!

Requirements for Angel Tree Program
• Not allowed to be signed up for Christmas
  Assistance with another Program
• When parents sign up their kids they must
  provide:
  – Picture ID
  – Social Security Cards for self, kids, plus anyone else in
    household
  – Proof of Child’s Birthday (Children must be under the
    age of 12)
  – Proof of Address (must be a Wake County resident)

Registration for the Angel Tree
                Program
• All Parents are registered for three programs:
  – The Angel Tree clothing program
  – Christmas Cheer Assistance (Stockings)
  – The Toy Shop
• Why register for all three?
  – This is to ensure that all parents receive some gift
    for their kids from one of the programs
    (explanation on next slide)

Registration Continued…
• For holiday assistance, parents are registered for 3
  programs:
   – Angel Tree: this is the most important program because it
     provides new clothes to kids with sizes being provided to
     the donor on a tag on the angel tree. If by the end of the
     program a child has not been chosen then that parent will
     have the opportunity to receive a:
   – Christmas Cheer Stocking: These are large traditional
     looking stockings that companies, church groups,
     individual donors, etc., fill with toys and other various gifts.
     Stockings are sorted by gender and age.
   – Toy Shop: A drive were needy parents an shop for free toys
     if they didn’t receive anything from the Angel Tree or
     Christmas Cheer Stockings

2010 Registration Details
• Where?
  – 2407 Wake Forest Rd., Raleigh, NC 27608
• When?
  – Mon-Fri, Oct 25-29       9am-3pm
  – Sat, Oct 30              9am-11am
• Problem?
  – This is the only location to sign up in Wake County so
    parents may not have access to go sign up
  – The limited hours (excluding sat.) may make it hard for
    parents to find time outside of work to sign up

Proof of Religion?
• Although Christmas is a Christian holiday no
  proof of religion is required to register
• Salvation Army encourages all those of
  different faiths who are in need to apply for
  the program
  – Ex. Jewish parents needing gifts for Hanukkah

Red Kettle Drive

History of the Red Kettle
• Began in 1891 in San Francisco, CA
• A Salvation Army Captain, Joseph McGee,
  wanted to give a Christmas Dinner to the poor

History of Red Kettle Continued
• McGee remembered from being a sailor in
  Liverpool, England the “Simpson's Pot” on the
  Stage Landing
  – Large pot was used for passersby throw change in
    for the charity

History Continued…
• Captain received permission from the city to
  set up a pot on the Oakland Ferry Landing
  near the market street
• The ideal location attracted many people who
  a tradition was started that would continue
  across the country and eventually parts of the
  world.

History Continued…
• In Just 4 years the kettle spread to 30 Salvation Army
  Corps on the west coast
• In 1897, William McIntyre and N.J. Lewis went to the
  east coast (Boston) with the idea.
• Other army officers didn’t want to partake because
  they thought they would be making spectacles of
  themselves
• McIntyre (plus his wife and sister) set up 3 kettles on
  Washington St. in Boston
• That year The Salvation Army raised enough to serve
  over 150,000 meals to the needy on Christmas

History Continued…

In 1898, New York World called the Kettle Drive:
  – “the newest and most novel device for collecting
    money.”

Red Kettle Drive Today
• Sometimes referred to as the Bell Ringing
  Campaign
• Kettles are used throughout the United States,
  Korea, Japan, Chile, and Europe
• Funds aid several million people in the U.S. so
  that they can enjoy the holiday season

Red Kettle Drive Today Continued…
• Some kettles today include self bell ringing
  features and booths to broadcast Christmas
  Carols
• 2010 marks the first year for the Online Red
  Kettle Drive. Individuals can make donations
  at the main website
  www.salvationarmyusa.org and the money
  goes towards the closest Salvation Army Office
  to where you live

Kettle Drive in Wake County

"Christmas is our bread and butter. People don't
  realize that what we raise at Christmas is what
    helps us continue our services year round,”
 Salvation Army of Wake County spokeswoman,
                   Paige Bagwell

Kettle Drive in Wake County

Demand for Holiday services went up 25% from
  2008 to 2009 because of the economy but
   Kettle Drive donation were down by 20%

Kettle Drive in Wake County

 In 2009, to meet the growing need in the
  community The Salvation Army added an
 additional 39 kettle locations in the county.
This was three times more than the previous
                     year

Kettle Drive in Wake County
• 2009, also marked the first year that
  individuals or groups must work The Kettle
  Drive in 5 hour shifts
• 2009 was also the first year that The Salvation
  Army incorporated paid ringers. These are
  usually people who live in their shelter and it
  ensures that no kettles are left without Bell
  Ringers

Why is the Kettle Drive so
             important?
• Funds from the Kettle Drive support local
  Salvation Army programs all year
• If there aren’t enough donations from the
  Angel Tree Program, the Coat Drive, The Toy
  Drive, or The Stocking campaign then funds
  from the previous years kettle earnings will go
  towards presents for those kids who didn’t
  receive gifts

STATISTICS

2009 Holiday Statistics
• $313,900.32=Red Kettle Finds raised during
  December
• 46,144= number of toys & gifts distributed for
  Christmas
• 5,600= Angel Tree gifts received
• 7001= coats, hats, gloves, and scarves donated
  through WRAL-TV5 Coats for the Children Drive
• 3529= volunteer hours worked
• 200= new bicycles delivered (Triangle Spokes Group)

How Holiday Stats Stack Up to Rest of
               Year…
• 2009 Revenue
  – Public Support            $2,187,851
  – Other Revenues            $378,512
  – Government Grants         $208,365
  – Federal Fundraising Orgs. $41,079
  – Gifts-In-Kind             $705,571
  – Family Store              $1,138,567
           Total:       $4,659,945

How Holiday Stats Stack Up to Rest of
               Year…
• 2009 Expenses
  – Management & General       $169,842
  – Program Services           $4,712,016
  – Fundraising                $243,093
           Total:   $5,124,951
• 2009 Net Assets
  – Decrease of $465,006

The Wake County Community and
      the Salvation Army

Why is this important to our
            community?
• Every parent who registers and qualifies is
  ensured that they will have something to give
  their child during the holidays

• Those who would otherwise be hungry and
  without a meal during the holidays will be
  provided one

Advertisements
• Since the Salvation Army is so well established
  in the Wake County community they do not
  have to advertise for volunteers or donations
  during the holidays.
• Plugs for the Kettle Drive and Angel Tree
  Program are made on WRAL News by Jim
  Goodmon, CEO/President of Carolina
  Broadcasting Company. Goodman sits on the
  board of the Salvation Army.

Community Engagement
• Small Angel Trees are often set up at to help
  make people aware and get them more easily
  involved
• Locations Include:
  – Apartment Complexes
  – Non-Profits
  – Companies/Corporations
  – WRAL Studio
  – Carolina Country Club

Community Engagement
• Many stores and companies also have their
  own small kettles to help with the Bell Ringing
  Campaign.
  – BJs Warehouse: long standing national supporter
    who gives monetary donations and makes sure
    that a Red Kettle is placed by its front door every
    holiday season
  – WRAL-TV5 has an in studio kettle for employees to
    contribute to throughout the season

Capital City Clauses
• Founded in 1994 as a non-profit to collect toys
  for The Salvation Army’s Christmas Cheer
  Program.
• Raised 2400 toys in 2009
• Expected to raise 3000 toys this year through
  donations and the Jingle Ball
• Jingle Ball is their signature event

How Can You Get Involved?
• To volunteer:
   – www.keepthebellringing.org
• To donate:
   – Visit Triangle Town, Crabtree Valley, or Cary
     Towne Mall to participate in the Angel Tree
     Program or donate money to the Kettle Drive.
   – Visit places such as BJs, Target, K-Mart, Harris
     Teeter, etc. to drop a couple bucks into the red
     kettle

How Can I Get Involved?
• Attend the Jingle Ball
   – Must be at least 21 years old
   – Dec. 9th 2010 6:30pm
   – Location: Marbles Kids Museum
   – No registration required. Just bring a gift
     valued at $20+
   – www.jingleball.org

My Opinions
• When I decided to look at the Angel Tree
  Program and the Kettle Drive, I wanted to not
  only research the history but any flaws in the
  system.
• As far as Wake County goes, there are none
  than I can see besides the registration process.
  The Holiday Programs run like a well oiled
  machine.

Source: In Person Interview
• Lizzy Adams was my contact person for The
  Salvation Army of Wake County
• She works as the Volunteer Coordinator for all
  programs the agency supports
• Lizzy also received a minor in Non-Profit
  Studies from NC State

Works Cited
• www.keepthebellringing.org
• Salvation Army of Wake County brochures and
  materials
• http://www.wral.com/news/local/story/5962343/
• http://angel.jcpenney.com/
• http://www.birminghamsalvationarmy.org/default.as
  px?id=18
• http://www.salvationarmyusa.org/usn/www_usn_2.
  nsf
• http://www.jingleball.org/