The value of dyslexia - Dyslexic strengths and the changing world of work - EY

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The value of dyslexia - Dyslexic strengths and the changing world of work - EY
The value of
     dyslexia
     Dyslexic strengths and the
     changing world of work

In association with:
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
Acknowledgements
and information
The authors would like to thank Made By Dyslexia for
providing the supportive quotes and persona case studies.
About Made By Dyslexia: Made By Dyslexia is a global
charity led by successful dyslexic individuals. Our mission is
to help the world properly understand, value and support
dyslexia by developing campaigns and tools to explain
dyslexic thinking. Our goal is to democratise support so
every dyslexic is discovered and enabled to flourish.
www.madebydyslexia.org

The authors of this report recognise that those with dyslexia
will have varying cognitive profiles. For the purpose of this
report, dyslexic abilities have been recognised through a
typical group of skills which a dyslexic individual is likely to
be strong in.

Throughout this document dyslexia is referred to
independently and as part of a sub-group:
Neurodiversity (Cognitive-diversity), Neuro-typical and
Neuro-divergent.
Neurodiversity considers those that are both neuro-typical
and neuro-divergent. Those who are neuro-divergent are
considered to have different neurocognitive functioning
from a typical (neuro-typical) cognitive profile1.

1Neurodiversity   at Work, CIPD 2018
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
Contents

Forewords                                   2

Executive summary                           5

Report methodology                          6
The changing world of work                  8
What is dyslexia?                          10
Skills mapping                             13
   ►   Reasoning                           14
   ►   Connecting                          16
   ►   Exploring                           18
   ►   Communicating                       20
   ►   Imagining                           22
   ►   Visualising                         24
   ►   Dyslexia and future skills demand   26

Personas and interviews                    29
   ►   Education overview                  34
   ►   Employment overview                 36

Recommendations                            38
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
Forewords
The world of work is changing. The often talked about 'skills
gap' shows a need for creative, different thinkers to make
sense of the rapid change and the disruption we’re facing in
the world today. Dyslexic individuals have a range of natural
strengths that make them ‘hard wired’ to step right in and
fill this gap.

If we are to prepare dyslexic individuals for this changing
world and enable them to flourish, we must ensure that
educators are enabled and empowered to support them
adequately.

As this report finds, in education a limited knowledge of
dyslexic abilities and traditional approaches to exams can
influence dyslexic individuals from reaching their full
potential. This, coupled with a focus on dyslexic challenges,
means that valuable dyslexic strengths are often missed.

There needs to be a refocusing, now more than ever, of how
dyslexic ability is viewed in the context of the changing
world of work: schools must recognise dyslexia as a valuable
way of thinking; understand the importance of discovering
dyslexic challenges and strengths; and provide support
which enables dyslexic individuals to reach their full
potential.

We hope this report will be the tipping point that enables the
world to see the value of dyslexia and highlights why
dyslexia should be a priority in schools. As this report
shows, the working world can benefit from dyslexic minds.

Kate Griggs
Founder and CEO

2
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
When asked, most people have heard of dyslexia and
associate it with an inability to spell and read. In fact,
dyslexia has a range of common challenges and strengths.
These strengths are often ignored entirely and left
unrecognised.

In this report, we analyse how dyslexic strengths match
closely to the pressing skill requirements of the changing
world and have provided recommendations to nurture and
grow these abilities. Our findings show the huge benefits to
be had from taking action to maximise dyslexic strengths.
With this in mind, we trust our work will help in seeing the
value of proactively educating, recruiting, developing and
retaining those with dyslexia.

For our team this experience has opened our minds to the
opportunity that dyslexia brings — something that as
dyslexic individuals, we found to be very personal.

We wish to thank all those who contributed at EY, EY Seren
and externally, who brought the strengths and challenges of
dyslexia to life. This report was entirely a team effort and
working with Richard Sedley, LK Coleman, Adam McNally,
Mary Buxton, Jason Buck, Anna Nagele, Hannah Pitts and
Janki Lalji has been a thoroughly rewarding experience.
That said, a special mention must go to Ben Cooke for
driving the project, showing the dyslexic traits of creativity
and determination in abundance.

Richard Addison
Dyslexia Network Partner Sponsor

                                                                 3
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
4
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
Executive summary

The changing world                                                                However, dyslexia is commonly viewed for its
                                                                                  challenges, rather than strengths. In education and
The world of work is changing, and changing fast.                                 employment, there can be a negative perception of
A revolution in the skills needed by both society and                             dyslexia as a result, which can influence dyslexic
employers is already underway. There will be a                                    individuals from reaching their full potential, and
significant growth in demand for flexible skills in a                             some organisations from realising the full value of
highly collaborative and interdisciplinary                                        dyslexic strengths.
environment; a transformative approach is needed to                               A change in perception of dyslexia can help build a
build an increasingly diverse talent pool.                                        talent pipeline that is flexible and adaptable to the
People with the ability to thrive in this new order are                           changing world of work, Over time, we would like to
in high demand and short supply.                                                  think that a strengths-based approach would become
                                                                                  part of day-to-day life.
The value of dyslexia
                                                                                  The way forward
With this backdrop of change, how does dyslexia fit
in? Our research shows that dyslexic strengths                                    First we must recognise and maximise the strengths
provide a significant opportunity for organisations to                            that dyslexia brings and avoid focusing on just the
harness a different, and widely untapped, pool of                                 relative challenges. This should be a priority for
talent.                                                                           leaders. Clear leadership is a core building block in
                                                                                  creating a psychologically safe5 environment in which
Dyslexia influences at least 1 in 10 people2 and is a                             dyslexic strengths can flourish.
genetic difference3 in an individual’s ability to learn
and process information. As a result, dyslexic                                    The next step is to improve the availability of, and
individuals have differing abilities, with strengths in                           access to, dyslexia screeners, assessments and
creative, problem solving and communication skills                                information about dyslexia. These can greatly assist
and challenges with spelling, reading and memorising                              dyslexic individuals with self-help and provide a useful
facts. Generally, a dyslexic cognitive profile will be                            resource for recognising, understanding and
uneven when compared to a neuro-typical cognitive                                 supporting dyslexic abilities in education and
profile. This means that dyslexic individuals really do                           employment.
think differently.                                                                Finally, employers should implement a neuro-diverse
What does this mean in work? These varied cognitive                               talent strategy, and adopt a strengths-based
profiles give dyslexic individuals natural abilities to                           approach to hiring, talent, and work on a day-to-day
form alternative views and solve problems creatively.                             basis, focusing on four levels:
Heightened cognitive abilities in certain areas, such                             1. Build capability — Determine how dyslexic
as visualisation and logical reasoning skills and                                    strengths can be deployed in the organisation to
natural entrepreneurial traits4 can bring a fresh,                                   help meet business objectives.
often intuitive perspective.
                                                                                  2. Target performance — Use assistive technologies,
Untapped talent                                                                      tailored processes and a specific strengths-based
                                                                                     performance criteria to enable dyslexic
Dyslexic strengths align closely with business needs                                 individuals to perform exceptionally in roles.
and can become part of the solution. A greater
awareness of these strengths, neuro-diverse abilities                             3. Drive motivation — Adjust workplace design and
and of the skills needed in the future, can help                                     provide the support, coaching and mentoring
educators facilitate and employers capture untapped                                  schemes to build dyslexic confidence.
talent.                                                                           4. Enhance efficiency — Train managers to
                                                                                     recognise, facilitate and accompany dyslexic
                                                                                     strengths to achieve greater organisational and
                                                                                     individual productivity.

2Better   Training, Better Teaching, Dyslexia International 2014 p.2
3Connecting    The Dots, Made By Dyslexia 2017 p.7
4Dyslexic   Entrepreneurs: Their Incidence; Their Coping Strategies and Their Business Skills, Logan, J 2009 p.17
5The   Two Traits of the Best Problem-Solving Teams, Reynolds, A and Lewis, D 2018

                                                                                                                                             5
The value of dyslexia - Dyslexic strengths and the changing world of work - EY
1                       2                     3                     4                     5
Report methodology
The objectives of this report are to:
►   Show the value of dyslexia in the changing world of work
►   Highlight current dyslexic experiences through education and employment
►   Provide recommendations for attaining dyslexic strengths for educators and employers
The report methodology has five sections as highlighted below. The first section provides context for the
changing world of work and a set of general core work-related skills that are growing in demand. The second
section explains what dyslexia is, its relevant challenges and strengths, and provides a set of typical dyslexic
thinking/general skills. The third section maps dyslexic thinking/general skills with core work-related skills and
future skills demand. The fourth section personalises the journey of dyslexic individuals through education and
employment, and provides observational points. The fifth section provides recommendations.

    1              The Future of Jobs, The World Economic Forum

             The World Economic Forum’s change in demand for core work-related skills 2015-2020, all
             industries6 study formed the foundation for our analysis and provides:
             ►   A set of core-work related abilities, skills and cross-functional skills that are represented across
                 industries7
             ►   The skill/ability family demand for now and the future
             ►   The scale of skill demand to 2020 across skill/ability families

    2              Dyslexic thinking/general skills, Made By Dyslexia

             Made By Dyslexia’s dyslexic thinking/general skills8 study formed the basis for our analysis and
             provides:
             ►   A set of typical dyslexic skills

    3              Mapping dyslexic skills to future skills demand

             Combining Made By Dyslexia’s dyslexic thinking/general skills and The World Economic Forum’s
             core work-related skills/abilities we have mapped by positive association the number of
             connections between each skill. This associates dyslexic skills with that of core work-related skills
             at an individual level.

6Future   of Jobs Survey, The Future of Jobs, The World Economic Forum 2016 p.22
7Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
8Connecting   The Dots, Made By Dyslexia 2017 p.12-14

6
We have then aggregated these individual level findings and used the growing skills demand 2020
    figures from The World Economic Forum’s change in demand for core work-related skills, 2015-
    2020, all industries table to align dyslexic skills to future skills demand.
    In both cases the full spectrum of connections is shown, however we have focused on where
    dyslexic individuals will typically have strengths relative to skill at a ‘strong’, ‘very strong’ or
    ‘exceptional’ association.

4        Personas and interviews

    To provide context to the challenges and strengths of dyslexia along individual journeys, we
    conducted interviews across a range of ages and experiences in education (school, college and
    university) and employment, to determine how each individual experienced living with dyslexia.
    The interviews were compiled into four ‘personas’, creating accurate duplications of real dyslexic
    individuals in today’s society as highlighted below. This enabled us to present observations on
    areas that may inhibit attaining dyslexic strengths.
    ►   Persona 1 — Chris, dyslexia doesn’t play an important role in day-to-day life
    ►   Persona 2 — Michelle, experiences multiple challenges with dyslexia and doesn’t receive the
        necessary support
    ►   Persona 3 — Shreya, actively seeks support and techniques to compensate for dyslexic
        challenges
    ►   Persona 4 — Tom, dyslexia was a challenge early in life, now it’s fully embraced as a strength

5        Recommendations

    Drawing from the dyslexic skills mapping and our persona research, we provide recommendations
    for attaining and retaining dyslexic strengths for educators and employers.

                                                                                                           7
1                     2                     3                        4              5
The changing world of work
Disruption is all around us; technological innovation continues to challenge and change how we work. This is
moving faster than ever before, transforming our work environment.
As human effort converges with machines, automation is creating new roles whilst displacing others, leading to
a change in demand for workplace skills.
In order to understand this rapidly changing work environment, The World Economic Forum has categorised a
set of core work-related skills across a set of job families and determined the stability of these skills to 20209.

Change in demand for core work-related skills, 2015-2020, all industries
Share of jobs requiring skills family as part of their core skill set, %

                               Scale of skills                                                                                        Current
                                demand in         2020
                                   2020
        Cognitive Abilities         15%               52%

             Systems Skills         17%               42%

          Complex Problem
                                    36%               40%
                   Solving

             Content Skills         10%               40%

             Process Skills         18%               39%

               Social Skills        19%               37%

    Resource Management
                                    13%               36%
                   Skills

            Technical Skills        12%               33%

          Physical Abilities         4%               31%

                                                 0%                  20%            40%              60%                 80%                 100%

                                                            Growing skills demand    Stable skills demand          Declining skills demand

                                                                                             Source: Future of Jobs Survey, World Economic Forum

The result shows a significant change in core work-related skills across all industries, highlighting how there is
a requirement for flexible skills and abilities in a highly collaborative and interdisciplinary environment.
Technically-related subjects and skills alone are not sufficient to support this scale of change. The required
cognitive talent is also much harder and takes longer to train than skills most associated with formal education
routes.
Without action from industry, skills demand will be mismatched by skills availability in the employment market;
a transformative approach is needed to build an increasingly diverse talent pool.

9Future   of Jobs Survey, The Future of Jobs, The World Economic Forum 2016 p. 22

8
The World Economic Forum’s core work-related skills framework10 consists of 35 individual abilities, skills and
cross-functional skills*.

                                  Abilities                                                            Cross-functional Skills

                          Cognitive Abilities                                                    Complex Problem Solving Skills
                         Cognitive Flexibility                                                       Complex Problem Solving
                                 Creativity
                          Logical Reasoning                                                        Resource Management Skills

                         Problem Sensitivity                                                  Management of Financial Resources

                     Mathematical Reasoning                                                   Management of Material Resources

                              Visualisation                                                              People Management
                                                                                                          Time Management
                           Physical Abilities
               Manual Dexterity and Precision                                                                 Social Skills

                          Physical Strength                                                          Coordinating with Others
                                                                                                       Emotional Intelligence

                               Basic Skills                                                                    Negotiation
                                                                                                               Persuasion
                             Content Skills
                                                                                                         Service Orientation
                            Active Learning
                                                                                                  Training and Teaching Others
                            Oral Expression
                     Reading Comprehension
                                                                                                             System Skills
                         Written Expression
                                                                                                Judgement and Decision Making
                               ICT Literacy
                                                                                                          Systems Analysis

                              Process Skills
                                                                                                            Technical Skills
                            Active Listening
                                                                                              Equipment Maintenance and Repair
                            Critical Thinking
                                                                                               Equipment Operation and Control
                   Monitoring Self and Others
                                                                                                             Programming
                                                                                                            Quality Control
                                                                                           Technology and User Experience Design
                                                                                                           Troubleshooting

*Skill family (dark grey) individual skills/abilities (lighter greys)
10Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p. 52-53

                                                                                                                                   9
1                         2                 3       4               5
What is dyslexia?
Given this significant transformation in the world of           I’m very conscious of my challenges, and
work, organisations will need to approach the                   work very hard to counter them, but it takes
question of building the skills required to meet future         a lot of concentration.
demand creatively.

A deeper understanding of differing cognitions,
                                                             In turn, dyslexic individuals also have strengths as a
particularly dyslexia, should be part of this fresh
                                                             result of thinking and working differently. An uneven
approach.
                                                             cognitive profile can lead dyslexic individuals to be
Dyslexia is known to be a difference in thinking,            exceptional in specific areas.
however dyslexia is primarily known for its challenges,
typically with learning and processing information.
                                                                 Dyslexia has driven my great analytical
(As part of this section, we have highlighted a                  abilities. I’m able to absorb knowledge through
collection of typical comments from our interviews               non-conventional means very effectively.
with dyslexic individuals11.)

                                                                 By adapting a visual approach because of my
     My dyslexia gives me difficulties. I find it hard           dyslexia, I can help my colleagues connect
     to express myself in a concise manner.                      solutions together better.

     It takes me longer than my peers to read
                                                                 I have big picture thinking, good-
     through notes, and to understand complex
                                                                 interpersonal skills and creative abilities.
     writing.

     I have issues with my spelling and processing               I am very detail orientated and I can get my
     speed, it’s very slow.                                      head around complex detail faster – I have a
                                                                 very creative mind in respect of finding new
                                                                 solutions to an existing problem.
Those with dyslexia often mask, disguise or avoid
tasks entirely that they find challenging, leading to
coping strategies that take a concerted physical and         This is explained by Made By Dyslexia’s dyslexic
mental effort to ‘fit the mould’. This can have an           thinking/general skills framework, shown across the
impact on an individual’s well-being.                        ability to Reason, Connect, Explore, Communicate,
                                                             Imagine and Visualise12.

     If I tell people about my dyslexia at work, it
     could potentially be seen as making excuses
     and people see it as my weakness.

     When I’m under pressure my challenges are
     more likely to show.

11Dyslexia   Survey, EY 2018
12Connecting   The Dots, Made By Dyslexia 2017 p.12-14

10
Dyslexic thinking/general skills, Made By Dyslexia

                                                          Creating: creating completely original work
                                                          from your imagination
                                                          Interpreting: using imagination to give
                                                          ideas a new twist, or bring a fresh angle
       Explaining: assessing
       situations/information and explaining                                                                  Moving: physical interpretation and game
       clearly to other people                                                                                playing

       Story-telling: creating vivid and engaging                                                             Making: visualising, planning and making
       experiences in words, pictures or other                             Imagining                          Inventing: exploring possibilities, making
       media                                                              Creating an                         connections and inventing**
                                                                        original piece of
                                                                        work, or giving
                                                                             ideas a
                                                                            new spin

                                     Communicating                                                            Visualising*
                                      Crafting and                                                          Interacting with
                                     conveying clear                                                         space, sense,
                                      and engaging                                                         physical ideas and
                                        messages                                                             new concepts

                                                                                                              Reasoning:
                                       Exploring:                                                            Understanding
                                    Being curious and                                                          patterns,
                                   exploring ideas in a                                                       evaluating
                                      constant and                                                          possibilities and
                                     energetic way                                                              making
                                                                                                               decisions
                                                                          Connecting:
                                                                         Understanding
                                                                        self: connecting,
                                                                        emphasising and
                                                                           influencing
       Learning: having a curiosity for                                       others                                Simplifying: understanding, taking
       finding out new things and learning                                                                          apart and simplifying complex ideas
       new skills                                                                                                   and concepts
       Digging: looking into things in a way                                                                        Analysing: using logic to decide on
       that means most is learnt and                                                                                the strength of an argument or where
                                                          Understanding Self: recognising and
       discovered                                                                                                   the truth lies
                                                          managing own feelings, and understanding
       Energising: being so passionate                    how they affect own behaviour and that of                 Deciding: interpreting patterns and
       about something it gives a buzz and                others                                                    situations to predict future events
       tenacity to learn about it                                                                                   and make decisions
                                                          Understanding Others: understanding and
       Doing: using new knowledge to                      interpreting the verbal, physical and                     Visioning: seeing past detail to gain a
       achieve a result that surprises and                emotional reactions of other people                       strategic (big picture) view of a
       pleases self or others                                                                                       subject or problem
                                                          Influencing: managing, influencing and
                                                          inspiring constructive emotions in other
                                                          people
                                                          Empathising: sensing, understanding and
                                                          responding (emotionally and/or practically) to
                                                          how people feel

*Skill family
**Individual skills

                                                                                                                                                              11
12
Skills mapping

So far, we have observed the impact that the changing
world of work will have on skills and abilities across
industries, and covered typical dyslexic thinking and general
skills.

Instead of focusing solely on the challenges of dyslexia, we
want to demonstrate the relevance and applicability of
dyslexic strengths to the changing world of work, by
mapping dyslexic skills to core work-related skills and future
skills demand.

Through this exercise we want to transform the perception
of dyslexia and provide a useful benchmark to identify
dyslexic abilities.

                                                             13
1                 2                   3                 4              5
Reasoning
In Reasoning, dyslexic individuals exhibit the                       Dyslexic strength
ability to understand patterns, evaluate
possibilities and make decisions at:                                       Exceptional
►    An exceptional level in Visioning; Deciding;                          ►   Logical Reasoning
     Analysing and Simplifying to Logical                                  ►   Complex Problem Solving
     Reasoning; Complex Problem Solving; Active                            ►   Active Learning
     Learning and Critical Thinking across                                 ►   Critical Thinking
     Cognitive Abilities; Complex Problem Solving
     Skills; Content Skills and Process Skills
                                                                           Very Strong
►    A very strong level in Visioning; Deciding;
     Analysing and Simplifying to Problem                                  ►   Problem Sensitivity
     Sensitivity; Creativity; Cognitive Flexibility;                       ►   Creativity
                                                                           ►   Cognitive Flexibility
     Systems Analysis; Written Expression and
                                                                           ►   Systems Analysis
     Technical and User Experience Design across                           ►   Written Expression
     Cognitive Abilities; System Skills; Content                           ►   Technical and User
     Skills and Technical Skills                                               Experience Design
►    A strong level in Visioning; Deciding;
     Analysing and Simplifying to Visualisation;                           Strong
     Mathematical Reasoning; Judgement and
     Decision Making; Management of Material                               ►   Visualisation
                                                                           ►   Mathematical Reasoning
     Resources; Management of Financial
                                                                           ►   Judgement and Decision Making
     Resources; Troubleshooting and Quality                                ►   Management of Material Resources
     Control across Cognitive Abilities; System                            ►   Management of Financial Resources
     Skills; Resource Management Skills and                                ►   Troubleshooting
     Technical Skills                                                      ►   Quality Control

       Dyslexia has given me an entrepreneurial                  Dyslexic individuals thrive on change and
       outlook on life. I’m incredibly comfortable               step up to the challenge — the ability to work
       with change and this enables me to come up                across boundaries and think differently is a
       with new and fresh ideas.                                 natural trait.
       Claudia Douglass, Managing Director and Co-Founder,       Dr Maggie Aderin-Pocock MBE, Space Scientist and
       Innovision                                                Science Communicator

       Dyslexia is hugely beneficial — thinking                  Dyslexic skills align with 21st century career
       differently and finding unconventional ways               skills; collaboration, critical thinking and
       to problem solve comes naturally. This is                 creativity are really important STEM skills.
       important for decision making and has                     Professor Sara Rankin, Leukocyte and Stem Cell Biology
       allowed me to deliver an impact to my role.               at the National Heart and Lung Institute, Imperial
                                                                 College London
       Andrew Pike OBE, Director, International
       Communications, Prime Minister's Office and Cabinet
       Office Communications

14
Reasoning — Dyslexic general skill 13, 14
                                                                   Visualisation
                                                                    The ability to
                                               Mathematical         imagine how
                                                Reasoning       something will look
                                               The ability to     after it is moved                Programming             Quality Control
                                              choose the right around or when its                 Writing computer      Conducting tests and
                                                                parts are moved or                programmes for            inspections of
                       Problem Sensitivity mathematical
                                                methods or           rearranged                   various purposes      products, services or
                          The ability to tell
                         when something is      formulas to                                                             processes to evaluate
                        wrong or is likely to solve a problem                                                                 quality or
                          go wrong. It does                                                                                  performance
                                                                                                                                            Technology and User
                         not involve solving
                                                                                                                                              Experience Design
                         the problem, only
                        recognising there is                                                                                                     Generating or
    Logical Reasoning         a problem                                                                                                      adapting equipment
 The ability to combine                                                                                                                       and technology to
pieces of information to                                                                                                                       serve user needs
  form general rules or
  conclusions (includes                                                                                                                                    Troubleshooting
  finding a relationship                                                                                                                                 Determining causes
     among seemingly                                             Simplifying                            Visioning                                         of operating errors
unrelated events) and/or                       Understanding, taking apart                              Seeing past detail to gain a                     and deciding what to
to apply general rules to                          and simplifying complex                              strategic (big picture) view                          do about it
   specific problems to                                  ideas and concepts                             of a subject or problem
 produce answers that
       make sense
                                                                                                                                                                 Management of
      Creativity                                                                                                                                               Financial Resources
The ability to come                                                                                                                                              Determining how
                                                                                      Reasoning
 up with unusual or                                                                                                                                            money will be spent
                                                                                     Understanding
clever ideas about a                                                                                                                                              to get the work
    given topic or                                                                     patterns,
                                                                                                                                                                     done, and
   situation, or to                                                                    evaluating
                                                                                                                                                               accounting for these
  develop creative                                                                  possibilities and
                                                                                                                                                                   expenditures
   ways to solve a                                                                      making
       problem                                                                         decisions
                                                                                                                                                                Management of
                                                                                                                                                              Material Resources
Cognitive Flexibility
                                                                                                                                                              Obtaining and seeing
    The ability to
                                                                                                                                                               to the appropriate
   generate or use
                                                                      Analysing                         Deciding                                               use of equipment,
   different sets of
                                                        Using logic to decide on                        Interpreting patterns and                                 facilities and
 rules for combining
                                                             the strength of an                         situations to predict                                 materials needed to
or grouping things in
                                                         argument or where the                          future events and make                                  do certain work
    different ways
                                                                       truth lies                       decisions

          Systems Analysis                                                                                                                          Training and Teaching
       Determining how a system                                                                                                                            Others
     should work and how changes                                                                                                                    Teaching others how to
     in conditions, operations and                                                                                                                      do something
      the environment will affect
               outcomes
                                                                                                                                      Critical Thinking
                         Judgement and Decision
                                                                                                                                       Using logic and
                                  Making
                                                                                                                                    reasoning to identify
                       Considering the relative costs
                                                                                                                                      the strengths and
                         and benefits of potential
                                                                Complex                                    Active Learning              weaknesses of
                        actions to choose the most
                                                           Problem Solving               Written          Understanding the         alternative solutions,
                             appropriate ones
                                                                Developed              Expression        implications of new            conclusions or
                                                           capacities used to       Communicating           information for             approaches to
                                                             solve novel, ill-        effectively in       both current and               problems
                                                           defined problems             writing as         future problem-
                                                            in complex, real-        appropriate for          solving and
                                                              world settings        the needs of the       decision-making
                                                                                        audience

         13Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
         14Connecting    The Dots, Made By Dyslexia 2017 p.14

                                                                                                                                                                             15
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Connecting
In Connecting, dyslexic individuals exhibit the                      Dyslexic strength
ability to understand self; connect, empathise &
influence others at:                                                       Exceptional
►    An exceptional level in Empathising;                                  ►   Oral expression
     Influencing; Understanding Others and                                 ►   Monitoring Self and Others
     Understanding Self to Oral Expression;                                ►   Persuasion
     Monitoring Self and Others; Persuasion;                               ►   Negotiation
     Negotiation; Emotional Intelligence;                                  ►   Emotional Intelligence
     Coordinating with Others and People                                   ►   Coordinating with Others
     Management across Content Skills; Process                             ►   People Management
     Skills; Social Skills and Resource Management
     Skills
                                                                           Very Strong
►    A very strong level in Empathising;
     Understanding Others and Understanding Self                           ►   Active Listening
     to Active Listening across Process Skills
►    A strong level in Empathising; Influencing and                        Strong
     Understanding Others to Cognitive Flexibility;
     Complex Problem Solving; Service Orientation                          ►   Cognitive Flexibility
     across Cognitive Abilities; Complex Problem                           ►   Complex Problem Solving
     Solving Skills and Social Skills                                      ►   Service Orientation

       We need individuals who can influence and                 Communication is such an important part of
       persuade their colleagues; make connections,              our business and my job. Being able to
       understand people and to build a creative                 empathise with our members is a hugely
       narrative. These are highly valued strengths.             important part of what we do.
       Steve Hatch, VP Northern Europe, Facebook                 Nick Jones MBE, Founder and CEO, Soho House & Co.

       I have a unique ability to manage people, I               Being dyslexic enables you to simplify things
       find inventive ways to motivate, negotiate                very quickly. It enabled me to see the big
       with and persuade my team, this is my                     picture and I could make decisions more
       dyslexic advantage.                                       creatively and effectively as a result.
       Andrew Pike OBE, Director, International                  Roland Rudd, Founder and Chairman, Finsbury
       Communications, Prime Minister's Office and Cabinet
       Office Communications

16
Connecting — Dyslexic general skill 15, 16
                                                    Problem Sensitivity
                                                   The ability to tell when
                                                                                               People Management
                                                  something is wrong or is
                                                                                             Motivating, developing
                                                    likely to go wrong. It
                                                                                             and directing people as
                                                  does not involve solving
                                                                                              they work, identifying
                                                      the problem, only
                                                                                             the best people for the
                                                   recognising there is a
                       Cognitive Flexibility                                                           job
                                                            problem
                      The ability to generate
                       or use different sets
                      of rules for combining                                                                                     Coordinating with
                       or grouping things in                                                                                            Others
                          different ways                                                                                         Adjusting actions in
                                                                                                                                  relation to others’
                                                                                                                                        actions

 Complex Problem                                   Understanding Self                             Empathising
      Solving                               Recognising and managing                              Sensing, understanding and
     Developed                                  your own feelings, and                            responding (emotionally                         Emotional Intelligence
 capacities used to                      understanding how they affect                            and/or practically) to how                      Being aware of others’
  solve novel, ill-                     your own behaviour and that of                            people feel                                         reactions and
defined problems in                                             others                                                                              understanding why
complex, real-world                                                                                                                                they react as they do
      settings

                                                                               Connecting
                                                                               Understanding
                                                                              self; connecting,
                                                                              empathising and
                                                                                 influencing                                                               Negotiation
Oral Expression                                                                     others                                                                Bringing others
Talking to others
                                                                                                                                                        together and trying
   to convey
                                                                                                                                                            to reconcile
  information
                                                                                                                                                            differences
   effectively

                                                   Understanding Others                           Influencing
                                                       Understanding and                          Managing, influencing
                                                  interpreting the verbal,                        and inspiring
                                                   physical and emotional                         constructive emotions in
                                                reactions of other people                         other people
          Active Learning
         Understanding the                                                                                                                 Persuasion
        implications of new                                                                                                             Persuading others
       information for both                                                                                                              to change their
         current and future                                                                                                             minds or behaviour
       problem-solving and
          decision-making

                                                                                                                Service Orientation
                                  Monitoring Self and Others                                                    Actively looking for
                                     Monitoring/assessing                                                       ways to help people
                                   performance of yourself,                   Active Listening
                                      other individuals or              Giving full attention to what
                                    organisations to make            other people are saying, taking
                                    improvements or take              time to understand the points
                                       corrective action              being made, asking questions
                                                                           as appropriate and not
                                                                       interrupting at inappropriate
                                                                                     times

     15Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
     16Connecting   The Dots, Made By Dyslexia 2017 p.14

                                                                                                                                                                     17
1                 2                   3                 4              5
Exploring
In Exploring, dyslexic individuals exhibit the                       Dyslexic strength
ability to be curious and explore ideas in a
constant and energetic way at:                                             Exceptional
►    An exceptional level in Doing; Energising;                            ►   Creativity
     Digging and Learning to Creativity and Active                         ►   Active Learning
     Learning across Cognitive Abilities and
     Content Skills
                                                                           Very Strong
►    A very strong level in Doing; Digging and
     Learning to Cognitive Flexibility across                              ►   Cognitive Flexibility
     Cognitive Abilities
►    A strong level in Doing and Digging to
     Complex Problem Solving across Complex                                Strong
     Problem Solving Skills                                                ►   Complex Problem Solving

       We need an appropriate mix of people,                     I was good at finding stories, finding
       including those with a different and curious              relationships and gaining peoples trust —
       approach and to show leadership with that                 this I can attribute to my dyslexia.
       approach — dyslexia provides a unique                     Roland Rudd, Founder and Chairman, Finsbury
       opportunity.
       Claudia Douglass, Managing Director and Co-Founder,
       Innovision

       The pace of change at which we are moving                 I have an unconventional route to problem
       is much faster that before and for that                   solving and find alternative and creative
       environment you need highly curious people,               ways to figure things out, I’ve learnt to play
       people who look at things differently —                   to my dyslexic strengths.
       dyslexic individuals have the ability to                  Andrew Pike OBE, Director, International
       explore ideas in a unique way.                            Communications, Prime Minister's Office and Cabinet
                                                                 Office Communications
       Lord Davies of Abersoch CBE

18
Exploring — Dyslexic general skill 17, 18

                                          Visualisation
                                    The ability to imagine how                                                     Programming
                                   something will look after it is                                                Writing computer
                                    moved around or when its                                                      programmes for
                                       parts are moved or                                                         various purposes
                                           rearranged

                                                                   Learning                         Doing
                                                 Having great curiosity for                         Using new knowledge to                           Active Listening
      Creativity                                finding out new things and                          achieve a result that                          Giving full attention
The ability to come                                      learning new skills                        surprises and pleases self                         to what other
 up with unusual or                                                                                 or others                                       people are saying,
clever ideas about a                                                                                                                                   taking time to
    given topic or                                                                                                                                    understand the
   situation, or to                                                                                                                                 points being made,
  develop creative                                                                                                                                 asking questions as
   ways to solve a                                                                                                                                 appropriate and not
       problem                                                                                                                                        interrupting at
                                                                                  Exploring                                                        inappropriate times
                                                                               Being curious and
                                                                               exploring ideas in
                                                                                a constant and
                                                                                energetic way

                                                                    Digging                         Energising
                                                    Looking into things in a                        Being so passionate
                                                    way that means most is                          about something that it
                                                       learnt or discovered                         gives you a buzz and
                                                                                                    tenacity to learn about it

         Cognitive Flexibility
                                                                                                                                        Active Learning
        The ability to generate
                                                                                                                                       Understanding the
        or use different sets of
                                                                                                                                      implications of new
        rules for combining or
                                                                                                                                     information for both
          grouping things in
                                                                                                                                       current and future
            different ways
                                                                                                                                     problem-solving and
                                                                                                                                        decision-making

                                                                         Complex Problem Solving
                                                                         Developed capacities used
                                                                          to solve novel, ill-defined
                                                                         problems in complex, real-
                                                                                world settings

      17Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
      18Connecting   The Dots, Made By Dyslexia 2017 p.14

                                                                                                                                                                19
1                 2                   3              4             5
Communicating
In Communicating, dyslexic individuals exhibit                    Dyslexic strength
the ability to craft and convey clear and
engaging messages at:                                                   Exceptional
►    An exceptional level in Explaining and Story-                      ►   Visualisation
     telling to Visualisation; Creativity; Written                      ►   Creativity
     Expression, Oral Expression; Training and                          ►   Written Expression
     Teaching Others and People Management                              ►   Oral Expression
     across Cognitive Abilities; Content Skills;                        ►   Training and Teaching Others
     Social Skills and Resource Management Skills                       ►   People Management
►    A strong level in Explaining to Problem
     Sensitivity; Logical Reasoning; Systems                            Strong
     Analysis; ICT Literacy; Active Learning and
     Active Listening across Cognitive Abilities;                       ►   Problem Sensitivity
     Systems Skills; Content Skills and Process                         ►   Logical Reasoning
                                                                        ►   Systems Analysis
     Skills
                                                                        ►   ICT Literacy
                                                                        ►   Active Learning
                                                                        ►   Active Listening

       As a modern business you need a diverse set of         One of the great advantages of being
       skills — technical experts who can manage and          dyslexic is simplification. Having to see
       develop others and those who can                       things slightly differently allows for better
       communicate effectively and join up the                decision making and is a real help when
       different parts.                                       running a company.
       Steve Hatch, VP Northern Europe, Facebook              Nick Jones MBE, Founder and CEO, Soho House & Co.

       As a scientist I have found that I am able to          I realised my dyslexia gave me different
       take complex ideas and simplify them, story            skills, one of these was communication,
       tell and bring science ideas to life in my own         being good with people — this gave me an
       unique way, this has been a huge advantage.            edge that I was able to build into a strength.
       Dr Maggie Aderin-Pocock MBE, Space Scientist and       Roland Rudd, Founder and Chairman, Finsbury
       Science Communicator

20
Communicating — Dyslexic thinking skill 19, 20

                                                             Visualisation
                                                                                               People Management
                                                    The ability to imagine how
                                                                                             Motivating, developing and
                                                     something will look after
                                                                                              directing people as they
                                                       it is moved around or
                                                                                             work, identifying the best
                                                    when its parts are moved
                                                                                                 people for the job
                                                            or rearranged
                    Problem Sensitivity
                   The ability to tell when
                   something is wrong or
                   is likely to go wrong. It                                                                                          Training and
                        does not involve                                                                                           Teaching Others
                     solving the problem,                                                                                         Teaching others how
                   only recognising there                                                                                           to do something
                          is a problem

  Logical Reasoning
The ability to combine                                                                                                                                      Active Listening
pieces of information                                               Explaining
                                                                                                                                                          Giving full attention
to form general rules                                   Assessing situations/
                                                                                                                                                              to what other
    or conclusions                                information, and explaining
                                                                                                                                                           people are saying,
  (includes finding a                                  clearly to other people
                                                                                                                                                              taking time to
 relationship among                                                                                                                                          understand the
 seemingly unrelated                                                                                                                                       points being made,
   events) and/or to                                                                                                                                      asking questions as
apply general rules to                                                                                                                                    appropriate and not
 specific problems to                                                                                                                                        interrupting at
produce answers that                                                             Communicating                                                            inappropriate times
      make sense                                                                  Crafting and
                                                                                 conveying clear
                                                                                  and engaging
                                                                                   messages

                                                                                                                                                       Active Learning
        Creativity                                                                                                                                    Understanding the
  The ability to come up                                                                                                                             implications of new
  with unusual or clever                                                                                                                                information for
ideas about a given topic                                                                           Story-telling
                                                                                                    Creating vivid and engaging                        both current and
    or situation, or to                                                                                                                                future problem-
develop creative ways to                                                                            experiences in words,
                                                                                                    pictures or other media                               solving and
     solve a problem                                                                                                                                   decision-making

                       Systems Analysis                                                                                             Oral Expression
                    Determining how a system                                                                                       Talking to others to
                  should work and how changes                                                                                      convey information
                  in conditions, operations and                                                                                         effectively
                   the environment will affect
                            outcomes
                                                                 ICT Literacy                        Written Expression
                                                            Using digital technology,                  Communicating
                                                             communications tools,                 effectively in writing as
                                                            and networks to access,                  appropriate for the
                                                               manage, integrate,                   needs of the audience
                                                              evaluate and create
                                                                  information

         19Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
         20Connecting    The Dots, Made By Dyslexia 2017 p.13

                                                                                                                                                                       21
1                 2                    3                  4               5
Imagining
In Imagining, dyslexic individuals exhibit the                         Dyslexic strength
ability to create an original piece of work, or
give new ideas a spin at:                                                     Exceptional
►    An exceptional level in Creating and                                     ►   Visualisation
     Interpreting to Visualisation; Creativity;                               ►   Creativity
     Cognitive Flexibility; Written Expression and                            ►   Cognitive Flexibility
     Programming across Cognitive Abilities;                                  ►   Written Expression
     Content Skills and Technical Skills                                      ►   Programming
►    A strong level in Creating and Interpreting to
     Logical Reasoning; Systems Analysis and
                                                                              Strong
     Technology and User Experience Design
     across Cognitive Abilities; System Skills and                            ►   Logical Reasoning
     Technical Skills                                                         ►   Systems Analysis
                                                                              ►   Technology and User
                                                                                  Experience Design

       It’s much easier to do something well when                  The ability to think outside the box, be
       you’re passionate about it. I care deeply about             creative and entrepreneurial are really
       food and drink and giving people a good time,               important to be a scientist in the 21st
       and am lucky that I’ve been able to turn that               century, dyslexia provides an opportunity to
       into a job.                                                 build on a set of unique strengths.
       Nick Jones MBE, Founder and CEO, Soho House & Co.           Professor Sara Rankin, Leukocyte and Stem Cell Biology
                                                                   at the National Heart and Lung Institute, Imperial College
                                                                   London

       In my personal experience, dyslexic                         I design to music and translate music into
       individuals have excellent spatial awareness                spaces. My dyslexic abilities let see things
       skills — this ability to look at things                     from a completely different perspective.
       differently is incredibly useful for many                   Kelly Hoppen MBE, CEO Kelly Hoppen Interior Design
       industries.
       Beth Clutterbuck, VP Global Head of People, Deliveroo

22
Imagining — Dyslexic thinking skill 21, 22

                                                 Visualisation
                                        The ability to imagine how
                                         something will look after                                          Programming
                                           it is moved around or                                           Writing computer
                                        when its parts are moved                                           programmes for
                                                or rearranged                                              various purposes

   Logical Reasoning
 The ability to combine
pieces of information to
 form general rules or                                                                                                               Technology and User
 conclusions (includes                                                                                                                Experience Design
 finding a relationship                                                                                                                   Generating or
    among seemingly                                             Creating
                                                                                                                                      adapting equipment
    unrelated events)                        Creating completely original
                                                                                                                                       and technology to
and/or to apply general                       work from your imagination
                                                                                                                                        serve user needs
     rules to specific
  problems to produce
   answers that make
          sense

                                                                              Imagining
                                                                              Creating an
                                                                            original piece of
                                                                             work, or giving
                                                                            new ideas a spin

       Creativity
 The ability to come up                                                                         Interpreting                           Written Expression
 with unusual or clever                                                                         Using imagination to give                 Communicating
   ideas about a given                                                                          ideas a new twist, or bring            effectively in writing
  topic or situation, or                                                                        out a fresh angle                     as appropriate for the
   to develop creative                                                                                                                     needs of the
     ways to solve a                                                                                                                         audience
         problem

                                         Cognitive Flexibility                                            Systems Analysis
                                      The ability to generate or                                       Determining how a system
                                      use different sets of rules                                    should work and how changes
                                      for combining or grouping                                      in conditions, operations and
                                       things in different ways                                       the environment will affect
                                                                                                               outcomes

        21Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
        22Connecting   The Dots, Made By Dyslexia 2017 p.13

                                                                                                                                                       23
1                  2                    3                      4              5
Visualising
In Visualising, dyslexic individuals exhibit the                            Dyslexic strength
ability to interact with space, sense, physical
ideas and new concepts at:                                                        Exceptional
►    An exceptional level in Making; Inventing and                                ►   Visualisation
     Moving to Visualisation; Creativity and                                      ►   Creativity
     Cognitive Flexibility across Cognitive Abilities                             ►   Cognitive Flexibility
►    A strong level in Making and Inventing to
     Logical Reasoning; Systems Analysis, Complex
     Problem Solving; ICT Literacy; Written                                       Strong
     Expression; Active Learning and Programming                                  ►   Logical Reasoning
     across Cognitive Abilities; Systems Skills,                                  ►   Systems Analysis
     Complex Problem Solving; Content Skills and                                  ►   Complex Problem Solving
     Technical Skills                                                             ►   ICT Literacy
                                                                                  ►   Written Expression
                                                                                  ►   Active Learning
                                                                                  ►   Programming

       When I approach a situation, I like to visualise                 I’ve always approached problems visually —
       and imagine the scenario in my head, this has                    this is really beneficial when coming up with
       helped me tremendously.                                          new ideas and working with different types
       Dr Maggie Aderin-Pocock MBE, Space Scientist and Science
                                                                        of people.
       Communicator                                                     Lord Davies of Abersoch CBE

       One of the strengths of dyslexia is having a                     Dyslexia enables me to visualise designs in
       vision, seeing the big picture with the ability                  my head before I put pen to paper – this has
       to link insights.                                                been a huge benefit in my career.
       Professor Sara Rankin, Leukocyte and Stem Cell Biology           Kelly Hoppen MBE, CEO Kelly Hoppen Interior Design
       at the National Heart and Lung Institute, Imperial College
       London

24
Visualising — Dyslexic thinking skill 23, 24

                                                            Visualisation
                                                        The ability to imagine                   Manual Dexterity and
                                                         how something will                              Precision
                                                        look after it is moved                 The ability to make precisely
                    Logical Reasoning
                                                         around or when its                    coordinated movements to
                  The ability to combine
                                                         parts are moved or                       grasp, manipulate or
                 pieces of information to
                                                             rearranged                             assemble objects
                  form general rules or
                  conclusions (includes
              finding a relationship among
              seemingly unrelated events)                                                                                                Programming
                 and/or to apply general                                                                                                Writing computer
              rules to specific problems to                                                                                             programmes for
               produce answers that make                                                                                                various purposes
                           sense

        Creativity                                                                                                                                   Technology and User
                                                                                       Making                                                         Experience Design
  The ability to come up                                                               Visualising, planning and
  with unusual or clever                                                                                                                             Generating or adapting
                                                                                       making                                                           equipment and
   ideas about a given
 topic or situation, or to                                                                                                                            technology to serve
  develop creative ways                                                                                                                                   user needs
    to solve a problem

                                                                                   Visualising
                                                                                  Interacting with                                                          Management of
                                                                                   space, sense,                                                                Material
Cognitive Flexibility                                                                                                                                          Resources
                                                                                 physical ideas and
    The ability to                                                                                                                                           Obtaining and
                                                                                   new concepts
   generate or use                                                                                                                                            seeing to the
   different sets of                                                                                                                                       appropriate use of
 rules for combining                                                                                                                                           equipment,
or grouping things in                                                                                                                                         facilities and
    different ways                                                                                                                                          materials needed
                                                                    Moving                            Inventing                                            to do certain work
                                                    Physical interpretation                           Exploring possibilities, making
                                                         and game playing                             connections and inventing

            Systems Analysis                                                                                                                       Active Learning
        Determining how a system                                                                                                                  Understanding the
           should work and how                                                                                                                   implications of new
          changes in conditions,                                                                                                                information for both
            operations and the                                                                                                                    current and future
         environment will affect                                                                                                                problem-solving and
                outcomes                                                                                                                           decision-making

                                                                                                                      Written Expression
                                      Complex Problem Solving
                                                                                                                         Communicating
                                      Developed capacities used
                                                                                                                      effectively in writing
                                       to solve novel, ill-defined                 ICT Literacy                        as appropriate for
                                      problems in complex, real-              Using digital technology,                 the needs of the
                                             world settings                    communications tools,                        audience
                                                                              and networks to access,
                                                                                 manage, integrate,
                                                                                evaluate and create
                                                                                    information

         23Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
         24Connecting   The Dots, Made By Dyslexia 2017 p.14

                                                                                                                                                                        25
1                  2                   3                   4                 5
Dyslexia and future skills demand
When aggregated, the total association                                        Dyslexic strength
between Made By Dyslexia’s dyslexic skill
families and The World Economic Forum’s                                           Exceptional
individual skills/abilities shows there is a
                                                                                  ►   Visualisation
demand for dyslexic abilities in the changing
                                                                                  ►   Creativity
world of work.
                                                                                  ►   Cognitive Flexibility
                                                                                  ►   Active Learning
Dyslexic individuals exhibit the ability to
perform at:
►    An exceptional level in Reasoning, Exploring,                                Very Strong
     Communicating; Imagining and Visualising to                                  ►   Logical Reasoning
     Visualisation; Creativity; Cognitive Flexibility                             ►   Systems Analysis
     and Active Learning across Cognitive Abilities                               ►   Complex Problem Solving
     and Content Skills                                                           ►   Written Expression
                                                                                  ►   Programming
►    A very strong level in Reasoning; Connecting;
     Exploring; Communicating, Imagining and
     Visualising to Logical Reasoning; Systems                                    Strong
     Analysis; Complex Problem Solving; Written
     Expression and Programming across Cognitive                                  ►   Problem Sensitivity
     Abilities; System Skills; Complex Problem                                    ►   Active Listening
     Solving Skills; Content Skills and Technical                                 ►   Technology and User
                                                                                      Experience Design
     Skills
►    A strong level in Reasoning; Connecting;
     Exploring and Communicating to Problem
     Sensitivity; Active Listening and Technology
     and User Experience Design across Cognitive
     Abilities; Process Skills and Technical Skills

       The world of work is changing faster than ever before. In response, we need a better
       understanding of the different abilities and skills required for the future. As highlighted in this
       report, dyslexia provides a significant opportunity for organisations to harness a different and
       widely untapped pool of talent. By acknowledging this and creating truly diverse and inclusive
       teams, we can build a better working world.
       Jason Lester, Diversity & Inclusiveness Partner Sponsor UK & Ireland, EY

26
Dyslexic strengths align to
                              core work-related skills and abilities of the future

                                                                                          25, 26, 27
     Skill/ability family growing skills demand 2020*

                                            Skill/ability

                             Skill/ability family

                                                     Visualising                                        Reasoning

                                                     Imagining                                         Connecting

                                                     Communicating                                      Exploring
                                                                        Others
                                                                        Training and Teaching

*Please refer to page 8 for ‘scale of skills demand 2020’ figure
25Future   of Jobs Survey, The Future of Jobs, The World Economic Forum 2016 p.22
26Core   Work-Related Skills, The Future of Jobs, Occupational Information Network/The World Economic Forum 2016 p.52-53
27Connecting   The Dots, Made By Dyslexia 2017 p.13-14

                                                                                                                           27
28
Personas and interviews

We now have a better understanding of the strengths
dyslexic individuals can bring to the changing world of work.

As part of this understanding, we also wanted to look at the
journey to employment a dyslexic individual has through
their own eyes.

To visualise typical journeys, we conducted interviews with
dyslexic individuals across a range of ages and experiences
in education and employment, and created four ‘personas’
which illustrate dyslexic individuals from different walks
of life.

The reality is that although dyslexic individuals can bring
valuable strengths to the changing world of work, living with
dyslexia currently is often affected by the negative
perception associated with dyslexic challenges.

Only 3% of the public believe dyslexia is a positive trait28.

From our personas, we aim to highlight how this perception
can influence those with dyslexia.

28Connecting   The Dots, Made By Dyslexia 2017 p.17

                                                                29
1                             2                      3                        4                      5
                                Personas
                                                                           Persona 1 — Chris
                                                                           Dyslexia doesn’t play an important role in day-to-day life.

                                                                           Background
                                                                           Chris works as a creative director for a communications agency and lives with
                                                                           his wife and two daughters in London. He enjoys spending time with his family
                                                                           and their dog outdoors and goes cycling when he needs some time for himself.
                                                                           Just like his family who are quite practical, Chris enjoys making things with his
                                                                           hands, be it at work or at home. His parents are dyslexic as well but haven’t had
                                 “I am dyslexic, but it hasn’t             a dyslexia assessment. Overall, dyslexia hasn’t caused Chris or his family any
                                   made much difference to                 real issues. He plays to his strengths and has chosen a career as a visual
                                     my life. I am the way I               designer that allows him to do so.
                                               am.”

                                Relationship with dyslexia
                                Openness                Never feels the need to refer to dyslexia, but doesn’t mind talking about it when someone asks

                                Abilities               Doesn’t differentiate between dyslexia and his abilities

                                Psychological           Dyslexia doesn’t affect him much. He’s received support when necessary
                                health

                                  Strengths in education                                                   Strengths at work
                                  ►    Arts, design and technology                                         ►   Visualising and simplifying complex information
                                  ►    Sports                                                              ►   Communicating ideas effectively to teams and clients
                                  ►    Creative writing                                                    ►   Problem solving

                                Dyslexic skills

                                   Communicating                 Imagining                  Visualising              Exploring               Connecting                Reasoning

                                      Primary                                           Dyslexia
                                                             College                                              Support                Career start                 Today
                                       school                                          assessment
                                                                                                                                                              ”Dyslexia hasn’t
                                                                                                          ”After having a
                                                                                                                                                          hindered my career in
                                                                                                       dyslexia assessment I
                                                                                                                                  ”I studied fine art      any way. I’m good at
                                                            ”I got good grades at                     received extra time for
                                                                                                                                 and went into digital     visualising things and
                                                                school in most                           exams, and during
                                   ”I hadn’t heard of                                                                            design. I was able to       problem solving —
                                                             subjects, and I was                      university I was given a
                                      dyslexia and                                                                                progress quickly in          these skills are
                                                               particularly good                       laptop to use which I
                                    neither have my                                                                                   my career."         important for my job.”
                                                                    at art.”                           found really helpful.”
                                        parents.”
Dyslexic journey
                   Experience

                                                                                       ”I started having
                                                                                     issues with making
                                                                                    sense of words when
                                                                                      writing essays — a
                                                                                      friend suggested I
                                                                                     might be dyslexic.”

 30
Persona 2 — Michelle
                                                                           Experiences multiple challenges with dyslexia and doesn’t receive the
                                                                           necessary support.

                                                                           Background
                                                                           Michelle works as a carer in a home for the elderly. She lives with her boyfriend
                                                                           in Chelmsford and has two cats. Michelle lives a quiet life, and her friends and
                                                                           family mean a lot to her. Her favourite hobby is knitting and despite being a slow
                                                                           reader enjoys reading novels. Michelle was not able to finish her studies in
                                                                           anthropology or nutrition, something she attributes to her dyslexia. Studying
                                  “It’s a curse – nothing has              caused her so much stress and anxiety that she suffered from depression. She
                                     ever helped and it has                has recovered from it but still receives support. Since then, she has been doing
                                    made my life a misery.”                well in her job as a carer, but gets sad about her missed opportunities.

                                Relationship with dyslexia
                                Openness                Would like to talk more about dyslexia, but people never ask and she doesn’t want to be judged

                                Abilities               Dyslexia feels like a physical impairment; she believes there is nothing that can really help

                                Psychological           Dyslexia is a constant burden; it causes her to have anxiety and depression
                                health

                                  Strengths in education                                               Strengths at work
                                  ►    Arts and crafts                                                 ►     Empathetic and caring about others challenges
                                  ►    Telling stories                                                 ►     Good listener
                                  ►    Synthesising and presenting ideas                               ►     Encouraging and motivating people

                                Dyslexic skills

                                   Communicating                 Imagining             Visualising                Exploring               Connecting                Reasoning

                                      Primary               Dyslexia
                                                                                     School                     Support                 University                 Today
                                       school              assessment

                                                                                                               ”My mum put a lot of
                                                                                                               effort and money into
                                                                                                                  getting me extra
                                                                                                                support to help with
                                                                                                              my reading and writing.
                                                                                                                  At college I also
Dyslexic journey

                                                                                                              received some support
                   Experience

                                                                                                                and managed to get
                                                                                                                  into university.”                   ”My work is open about
                                                                                     ”My teacher didn’t                                                different abilities but
                                                              ”My mum got me        know about dyslexia                                                 asking for help feels
                                                            assessed for dyslexia    and she saw it as a                                                   like a problem.
                                      ”When I had to
                                                            when I was 7. I found      criticism of her                             ”I went to                Supportive
                                    learn to read and
                                                               out that I was       teaching. From that                        university, but the     relationships at work
                                      write I was the
                                                                 dyslexic.”         day I felt excluded in                      stress with exams        would really help.”
                                   worst in my class.
                                                                                     class from both the                        was too much for
                                       I got so upset
                                                                                         teacher and                            me. I started and
                                     that I cried and
                                                                                          students.”                          failed two degrees. I
                                    screamed. It was
                                   heart-breaking for                                                                          had depression and
                                         my mum.”                                                                              anxiety which cost
                                                                                                                              me most of my 20s.”

                                                                                                                                                                                 31
1                             2                      3                   4                        5
                                Personas
                                                                            Persona 3 — Shreya
                                                                            Actively seeks support and techniques to compensate for dyslexic challenges.

                                                                            Background
                                                                            Shreya is a mid-level recruitment consultant at a firm in Manchester. She is very
                                                                            focused on her career and is working on a promotion to senior consultant. In
                                                                            school Shreya did a lot of performing arts, now she enjoys watching films and
                                                                            going to the theatre. Before she had a dyslexia assessment she was very self-
                                                                            critical. Today she only tells people about her dyslexia when she has to as she
                                  “I have my difficulties, but              does not want to come across as using it as an excuse at work. She seeks
                                   with the right support I’m               support outside of work wherever she can and is actively involved with a
                                      as good as any of my                  dyslexia support group.
                                          colleagues.”

                                Relationship with dyslexia
                                Openness                 Doesn’t feel like she can talk about dyslexia at work. It seems like an excuse

                                Abilities                She feels her dyslexia has created a glass ceiling, but believes hard work improves her abilities

                                Psychological            The pace of work can be very stressful, but has learned coping techniques that work well for her
                                health

                                  Strengths in education                                             Strengths at work
                                  ►    Sports and performing arts                                    ►      Communicating and visualising ideas effectively
                                  ►    Music                                                         ►      Organising
                                  ►    Visual learning                                               ►      Creative writing

                                Dyslexic skills

                                   Communicating                  Imagining            Visualising               Exploring                Connecting                Reasoning

                                                                                   Dyslexia
                                      School                University                                         Support               Career start                  Today
                                                                                  assessment

                                       ”I was quite
                                  negative about the
                                   challenges I faced                                                         ”I always look for
Dyslexic journey

                                  at school, I thought                              ”It was such a relief      advice and tools
                                    I was stupid and                                      to have an
                   Experience

                                                                                                               to help with my
                                    tried to hide my          ”At university I      assessment and see        studies. I joined a
                                      difficulties.”        suddenly struggled       my strengths and          dyslexia support
                                                            to keep up with my         weaknesses. It         group and I’m not
                                                              classmates. My             helped me to            afraid to ask
                                                           lecturer suggested I      understand myself                              ”Managers often
                                                                                                               people to sense-                            ”I was forced to
                                                             had dyslexia and       better and I was able                            don’t know how
                                                                                                                   check my                               quickly learn how
                                                              should have an            to receive the                                  to manage
                                                                                                                   writing.”                               to communicate
                                                           assessment. I did so      support I needed.”                               diverse teams
                                                              when I was 20.”                                                                              more effectively
                                                                                                                                     and get the best       on the job, but
                                                                                                                                        out of each         there are other
                                                                                                                                    individual. I don’t    areas that I can
                                                                                                                                      feel I can talk     be better at. I will
                                                                                                                                    openly about my         work harder to
                                                                                                                                      difficulties or I      get to where I
                                                                                                                                     will be judged.”     would like to be.”

 32
Persona 4 — Tom
                                                                             Dyslexia was a challenge earlier in life, now it’s fully embraced as a strength.

                                                                             Background
                                                                             Tom runs a small front-end development company in London. He was always
                                                                             good at art and enjoyed maths at school. He taught himself how to code and
                                                                             hackathons became his hobby. His grades weren’t good enough for university,
                                                                             but he worked in a variety of jobs whilst continuing to code in his spare time. He
                                                                             always found job descriptions off-putting as they were very descriptive and
                                  “I faced challenges when I                 required perfect written skills, so he rarely applied. A few years ago he founded
                                     was younger, but now                    his company with some friends. He is also an advocate for neurodiversity and
                                         dyslexia is my                      the benefits it brings to his business.
                                         superpower.”

                                Relationship with dyslexia
                                Openness                 He is proud of his dyslexia and wants to be a role model for other dyslexic individuals

                                Abilities                He is aware of his challenges, but focusing on his strengths allows him to be most successful

                                Psychological            Dyslexia affected him in the past. Now he thinks about it as a good thing
                                health

                                  Strengths in education                                                  Strengths at work
                                  ►    Maths, sciences and technology                                     ►   Leading a diverse team
                                  ►    Arts and design                                                    ►   Translating complex ideas into actions
                                  ►    Sports                                                             ►   Idea generation and problem solving

                                Dyslexic skills

                                   Communicating                  Imagining                 Visualising             Exploring               Connecting                Reasoning

                                      Primary                Dyslexia                                                                     Starting a
                                                                                      Career start                Support                                             Today
                                       school               assessment                                                                    business

                                                                ”Only one teacher
                                                               suspected that I had
                                                             dyslexia after writing an
                                                              essay. She suggested I
                                                                get assessed. The                                                                         ”Dyslexia forced me
                                                            assessment made me feel                                                                      to do what I’m best at
                                                            great, it showed me that I                                                                      and I created the
                                   ”Learning to spell       was actually really strong                                                                       perfect life for
                                      and read was              in certain areas.”                                                                         myself. I really put
Dyslexic journey

                                     such a struggle                                                                                                        myself out there. I
                   Experience

                                      for me. I just                                                                                                     want to inspire others
                                    didn’t get it and                                                                                                      who have different
                                                                                                                                ”I realised how good I    abilities. Currently I
                                   my teacher would
                                                                                                                                  was at coding and       work with a group of
                                     always call me
                                                                                                                                 how I could simplify     kids from an abilities
                                   out in front of the
                                                                                                       ”I worked in a coffee      complex problems         network and teach
                                      class when I
                                                                                                          shop and in the       and engage a team. I       them to code. They
                                      received the
                                                                                                         evenings went to        decided to start my     are great. I hope I can
                                    lowest mark. My
                                                                                                         hackathons. I like         own business.”         be a role model for
                                      parents were
                                    really frustrated                 ”I wanted to work on my          designing things and                                       them.”
                                        with me”                     challenges, so I got a job as     became quite good at
                                                                       a copywriter, but failed              front-end
                                                                    miserably. I never applied for        development.”
                                                                    an office jobs again. I find job
                                                                       descriptions off-putting
                                                                          most of the time.”

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