The World's Largest Esports Tournament Innovates the Fan Experience with the Intellitix Steam-Linking Integration - The Client: Intellitix ...
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The World’s Largest Esports Tournament Innovates the Fan Experience with the Intellitix Steam-Linking Integration The Client: Intellitix Solutions Provided: Access Control
KEY ACCOMPLISHMENTS
Implemented a complete RFID Reduced the wait times at all
1. solution with Steam account link 2. access points
Streamlined operations at swag Heightened security and access
3. bag pickup locations 4. control at all entrances and exits
BACKGROUND
The International: DOTA 2 add new and interactive ways for
Championships is the largest esports attendees to participate in the
event in the world. Since it’s inception tournament, and they believed Intellitix
eight years ago, The International has could take The International to the next
been staged in numerous cities around level.
the world, and has built a global fan
base that attends esports events live Not only would Intellitix’s solutions allow
and streams online. Not only is it the them to maintain access control and
largest esports tournament in the world, reduce the threat of ticket fraud, but
but it also offers the largest prize pool to organizers needed a way to integrate
it’s competitors. In 2017, The guests’ Steam accounts with their RFID
International broke the record with over badges. This would allow Valve to offer
$21 million USD in prizes, a record exclusive deals and offers to attendees
previously held by themselves. through the Steam linking.
With such a passionate fan base, The Intellitix’s experience with the esports
International is always trying to find industry and with Steam
ways to appeal to their massive global made for a perfect fit for
viewership while keeping up with the The International.
latest developments in event
technology. The International’s
organizers, Valve, have always looked to
2.
THE EVENT
Client Name
Valve Corporation
Event Name
The International: DOTA 2
Championships
Event Venue
KeyArena Seattle, Washington
3.
THE GOALS
Successfully link a guests’ badge with their Steam profiles and apply
1. additional event-specific add-ons
Enhance the user experience by reducing access-point wait times,
2. streamlining security operations, and reducing ticket fraud
3. Solve congestion issues and wait times at swag bag pickup locations
THE PROBLEM
Valve is a world-renowned video game The attendees at The International
developer and digital distribution have high expectations, and Valve
company. It's history as an event knew they needed to implement
organizer is short, so they needed help their RFID solution seamlessly
ensuring that The International guests or risk letting down their
experienced the kind of cutting-edge technologically savvy
technology that Valve is known for. fanbase.
The global gaming community is
extremely passionate, and Valve wanted
to enhance their brand’s connection with
their audience by continuing to improve
The International each year. As with
many live events, long lines and wait
times put a damper on the guest
experience. Valve knew Intellitix’s RFID
solutions could solve these problems
but was also looking for a custom
integration with Steam to link account
profiles to each badge.
4.
THE SOLUTION
Steam Account Integration guests, saving both time and money. Not
only did this increase the positive
Intellitix successfully created a custom feedback, but it also solved one of the
integration to link guests’ Steam largest sources of guest frustration.
accounts to their RFID profiles. Not only
did this allow Valve to gather to gather
Wait Time Reduction and
valuable attendee data for their own use,
but it also enabled the company to drop Access Control
digital prizes into the fans' Steam Along with the swag bag pickup
accounts. location, line wait times were
consistently shorter than in years past.
Customer Success Manager Sean RFID access points at all entrances and
Coates explains how the integration exits made entry points more secure
enhanced Valve’s engagement with while speeding up wait times. This also
tournament guests. “Valve wanted to gave Valve increased access control
make use of technology to enhance the and introduced a system the company
patron experience at the event. Having could build upon for future
the RFID linked accounts allowed them tournaments.
to give digital goods and reward those
who were actually there, live. Valve's
goal was to develop more meaningful
engagements and interact with the fans
that travel to the event, and RFID helped
them to achieve that”
Swag Bag Pickup
A main source of bottlenecking and long
wait times was the swag bag pickup
area. With the use of RFID, Valve was
able to speed up operations and reduce
handing out additional bags to the same
5
FINAL THOUGHTS
With the rise of esports and the emergence of larger partnerships with massive global
brands like ESPN and NBA, live tournament organizers like Valve are always trying to
innovate. Intellitix solutions bring the newest event technology to this fast growing,
tech-savvy audience.
“Intellitix helped Valve take a big step ahead of the competition by enriching the fan
experience at The International through the use of our RFID solutions. Linking
patrons’ badges to the Steam accounts allowed Valve to thank it’s fans in a truly
innovative way and established it as a front-runner in esports tournaments," explains
Coates.
Intellitix’s custom solutions helped Valve enhance audience engagement in a fashion
that was completely natural to the esports environment—by using technology. The
Steam integration gave guests a truly unique event experience while allowing Valve to
meet their goals of seamlessly implementing their new RFID strategy.
Get In Touch
116 Spadina Ave, Toronto,
Ontario, M5V 2K6
www.intellitix.com
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