THERE'S NO PLACE LIKE HOME - The power of stadiums - CSM Live
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THERE’S NO PLACE LIKE HOME The power of stadiums
THERE’S NO PLACE LIKE HOME
The power of stadiums by CSM Live
STADIUM
HOME 00.
CONTENTS
01. Introduction
There’s no place like home
02 05. Where three clubs became one
F.C.Oud-Heverlee Leuven & Den Dreef Stadium
70 If there’s any way we can be of service,
please don’t hesitate to get in touch:
02. The Home of 5000:1 10 06. The Home of the FA 90 +44 (0)20 8302 4921
Leicester City F.C. & King Power Stadium The FA & Wembley Stadium enquiries@csmlive.com
03. Hammers forged from Olympic Rings 32 07. From RFU to NFL 108
West Ham United F.C. & London Stadium The RFU, NFL & Twickenham Stadium
04. The home of Mauves et Blancs 50 08. About CSM Live 124
R.S.C. Anderlecht & Constant Vanden Stock Stadium
Designed and produced by the CSM Live Creative and Marketing Teams.
All information correct at time of print.
© CSM Live 2018. All rights reserved.
CSM Live is a subsidiary of CSM Sport and Entertainment LLP.
A Chime Company. CSMLive.com 01
We love stadiums.
The physical structures that surround THERE’S NO PLACE
LIKE HOME
the stages where sporting drama
First glimpse from the road
First sight round the corner
The steel and glass
The bricks and mortar
unfolds, and iconic moments happen. The smells on the air
And the scarves on the stalls
The shirts on the fans
They unite us, and help inspire us.
The crest on the wall
The sign on the door
And the turn of the gate
They’re our second homes, and represent
The kin and the banter
The taking your seat
The ocean of colour
a huge part of our country’s identity,
The pride everywhere
The studs in the tunnel
The mighty fanfare
our club’s identity, and our identity.
The roar and the heartbeat
The song and the sounds We feel very privileged to work
This is your turf with such amazing spaces
This is your home ground. that touch so many lives.
02 WE LOVE STADIUMS CSMLive.com 03
THERE’S NO PLACE LIKE HOME FIRST GLIMPSE FROM THE ROAD FIRST SIGHT ROUND THE CORNER 04 THERE’S NO PLACE LIKE HOME CSMLive.com 05
01.
INTRODUCTION
Aren’t stadiums incredible places? Players, fans and staff have their own There is an increasing need for stadiums These realistic solutions not only help
They’re the home advantage and the experiences and connections with to provide more than a place where rightsholders create extraordinary
physical structures that house our country stadiums. Whether it’s a home-from-home matches are watched. Fan zones, experiences for their fans, they also help
or club’s identity. This identity is a sum frequented by a season ticket holder functions, concerts and activations are create additional revenue opportunities by
of parts; a badge, a colour palette, or veteran player, or a first visit, debut commonplace, and taking a holistic and enabling sponsors and partners to have
a set of values, a history, a people. or goal. The experience has the power to adaptive approach is key. more impactful engagement with fans.
stir emotion, have real impact and become
We believe a home stadium represents imprinted on people’s memories. It’s those CSM Live takes a creatively led, brand- We’d love to share our passion
a fundamental element of this identity; experiences that drive our passion. focused approach to enhancing and with yours and help you elevate your
a constant, physical entity with identity transforming stadiums. We invest time in sporting home, for you, your players,
ingrained in the walls, in the steel, In a time where those in sport are placing understanding user journeys and create your staff and your fans.
and in the glass. Experiencing a stadium more value on their brand, how that lives engaging and meaningful solutions. And
is a journey; from the first sight, the and breathes through a stadium presents because we’ve worked with stadiums We hope this book inspires you and
approach, the sounds and smells, all the a huge opportunity to engage, inspire for over 70 years, our knowledge and creates discussions to help define your
way to the match day action. and amplify experiences. expertise mean our solutions are realistic. brand and elevate your home.
Thank you
06 CSMLive.com 07
THERE’S NO PLACE LIKE HOME THE STEEL & GLASS THE BRICKS & THE MORTAR 08 THERE’S NO PLACE LIKE HOME CSMLive.com 09
02. THE HOME OF 5000:1 The story of Leicester City’s King Power Stadium and how CSM Live played a part in their incredible Premier League winning 2015–16 Season. 10 THE HOME OF 5000:1 CSMLive.com 11
BRIEF APPROACH
In the spring of 2015 we were asked
IN THE SPRING OF 2015, LEICESTER CITY
to review the branding in and around
Leicester City F.C.’s King Power stadium,
and propose ways in which we could
enhance the stadium experience.
FOOTBALL CLUB NEEDED HELP
The project quickly grew, and the
potential to uplift the stadium and club’s
brand became a huge opportunity.
TO CREATE A CONSISTENT STADIUM
Through several meetings, the key
issue identified was that a disjointed
and inconsistent message was being
presented across several club channels.
BRAND THAT PLAYERS, STAFF
This was due to sporadic updates,
opportunities given to club sponsors,
re-brands not having been fully
implemented or simply wear and tear.
AND FANS COULD BE PROUD OF. Our approach was to understand
the culture of the club; comprehensively
reviewing the clubs identity, and auditing
the stadium to identify opportunities
to create coherent and effective solutions.
LEFT: A few ‘before’ photos from our initial site
visits to King Power Stadium.
12 THE HOME OF 5000:1 CSMLive.com 13
KING POWER STADIUM
Built in 2002 and formally known Date opened: 2002
as Walkers Stadium, Leicester City’s Capacity: 32,312
K I N G
King Power Stadium was named after Field size: 105 x 68m
the travel retail group King Power after Record attendance: 32,242
they became owners and were sold the L.C.F.C. v Sunderland 8th August 2015
naming rights in 2011.
Leicester City
To date, the all-seater Stadium is the 20th at King Power Stadium:
largest football ground in England, and Total L.C.F.C. wins 94
has hosted rugby matches, international Total L.C.F.C. draws 37
football matches and boxing events. Total L.C.F.C. losses 40
P O W E R
The address of the stadium ‘Filbert Way,’ L.C.F.C. goals for 289
retains a link to the club’s former L.C.F.C. goals against 183
home, Filbert Street. L.C.F.C. goal difference 106
S T A D -
I U M
14 THE HOME OF 5000:1 CSMLive.com 15The L.C.F.C. crest.
UNDERSTANDING LEICESTER CITY F.C.
Formed in 1884 by a group of old boys The club have been FA Cup finalists four
of Wyggeston School as “Leicester Fosse times, in 1948–1949, 1960–1961, 1962–1963
F.C.” (named after a field near Fosse and 1968–1969. This is a tournament
Road), Leicester City joined The Football record for the most defeats in the final
Association (FA) in 1890. without having won the competition.
Leicester have several promotions to their
More recently, Leicester City won the name, two play-off final wins, and one
2015–16 Premier League, their first top- League One title. In 1971, they won the FA
level football championship. A number Community Shield, and in 2016, they were
of newspapers described their title win runners-up. The club have also won the
as the greatest sporting upset ever, League Cup three times in 1964, 1997 and
considering at the start of the season they 2000, as well as being runners-up in 1965
were favourites to face relegation. The and 1999. Additionally, Leicester City have
team was dubbed “The Unbelievables”. competed in European football, with their
The club’s previous highest ever finish was appearances coming in the 1961–1962
second place in the top flight, in 1928–29, European Cup Winners’ Cup, 1997–1998
then known as Division One. Throughout UEFA Cup, 2000–2001 UEFA Cup, and
Leicester’s history, they have spent all but most recently the 2016–2017 UEFA
one season within the top two leagues of Champions League, reaching the quarter-
English football. They hold a joint-highest finals of the competition in that year.
seven-second-tier titles (six Second
Division and one Championship). Leicester City’s club crest depicting
foxes is perhaps the most consistent in
the UK, gaining its nickname from the
once-famous practise of fox hunting in
Leicestershire. This dates back to before
World War II, when the club was still
known as Leicester Fosse F.C.
ABOVE: The evolution of the L.C.F.C. crest through the ages.
‘The Post Horn Gallop’ remains part
of the matchday experience & is played
at home games to welcome the players
on to the pitch.
16 THE HOME OF 5000:1
INTRODUCTION CSMLive.com 17THE VISION
After our preliminary research
and exploration, it was clear there was
a need to create a consolidated and
streamlined brand, unifying Leicester
City F.C., its owners King Power, and the
stadium itself. Through application of the
unified visual identity, we could develop
an environment fans, staff and players
could be proud of, and at the same time,
provide the assets for all other
media application.
Our mission was therefore to create
a sea of blue enveloping the stadium,
consistently applying the brand identity
across all key touch points, evoking pride
at first sight, through to pitch side.
LEFT: A preliminary sketch showing
our mission to create a sea of blue,
from the scarves and shirts on the fans,
to external and internal stadia dressing.
18 THE HOME OF 5000:1 CSMLive.com 19Identity asset lock-ups’
THE WORK
Initially, the priority was to develop an Seeing fans congregating at the We’re proud to have helped the club
WEST STAND
identity that united the brand properties. transformed stadium at the start of the achieve its aspirations of becoming
A word mark and suite of lock-ups was 2015–16 season was a proud moment. a brand and venue at the forefront
created to hold the existing assets in the Thousands of shirts and scarves united with of football through the power of its
WEST STAND
Information
same space, with the flexibility to use
individual elements where appropriate
the stadium’s sea of blue. We had fantastic
feedback with many fans taking the time to
home ground.
Information take photos of the revitalised stadium.
We then developed an application
strategy for the implementation of all The remarkable story that followed, with
brand assets across external and internal Leicester City F.C. going on to win the
Typography stadium dressing, maximising a sense of Premier League at odds of 5000-1, only
place, sight lines and touchpoints, as well increased that sense of pride. We like to v
CHELSEA
Saturday 12th December 2015
See LCFC.com for more information
as highlighting opportunities for partner think we played a part.
integration and user-friendly wayfinding.
#FEARLESS
FANSTORE EXIT
We then proceeded with the production We then went on to add further uplift
#FEARLESS
and installation of the agreed applications to the hospitality areas and training
With temporary roofline banner
and our vision became a reality. ground, and extend the venue’s
branding requirements during the club’s
subsequent Champions League campaign.
Emotive image treatments
33
EXECUTIVE BOXES
EXECUTIVE BOXES
BANKSBANKS
LOUNGE
LOUNGE
PRESS PRESS
BOX BOX
THE GALLERY
THE GALLERY
TELEVISION STUDIOS
TELEVISION STUDIOS
LEFT AND ABOVE: Preliminary design flats,
as part of the concept development stages.
20 THE HOME OF 5000:1 CSMLive.com 21ABOVE: East stand external stadium
dressing and entrance.
TOP RIGHT: L.C.F.C./King Power Stadium
and sponsor banners on stadium approach.
RIGHT: Approach-to-stadium, branded
wayfinding pillars.
22 THE HOME OF 5000:1 CSMLive.com 23LEFT: Revitalised stadium reception entrance.
ABOVE: Uplifted pitch side players tunnel
and inner bowl dressing.
RIGHT: L.C.F.C./King Power Stadium
stationery and comms.
24 THE HOME OF 5000:1 CSMLive.com 25ABOVE: King Power Stadium before
the 2015–16 season.
RIGHT: King Power Stadium ready for
the 2015–16 season.
26 THE HOME OF 5000:1 CSMLive.com 27THE IMPACT
2.5+ MILLION NEW L.C.F.C. SOCIAL MEDIA FOLLOWERS
FASTEST GROWING FOOTBALL BRAND IN 2015–16
2+ MILLION PHOTOS OF THE KING POWER STADIUM SHARED
28 THE HOME OF 5000:1 CSMLive.com 29THERE’S NO PLACE LIKE HOME THE SMELLS ON THE AIR THE SCARVES ON THE STALLS 30 THERE’S NO PLACE LIKE HOME CSMLive.com 31
03. HAMMERS FORGED FROM OLYMPIC RINGS The story of West Ham United’s move from the Boleyn Ground to the London Stadium, and how we played our part with a strategic approach. 32 HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 33
BRIEF APPROACH
When West Ham United left the Boleyn
IN 2016, WEST HAM UNITED F.C.
Ground and moved to the London
Stadium, they faced a huge challenge to
connect fans with a new home.
WERE MOVING INTO THE LONDON STADIUM.
For 112 years, the Boleyn, also known as
Upton Park, represented an intrinsic part
of West Ham’s identity. Its residential east
London location, brick walls and giant
WE WERE TASKED WITH TRANSFORMING
castle turrets formed an iconic, traditional
stadium with years of history, stories and
moments for generations of West Ham
fans embedded in its stands.
THE HOME OF LONDON 2012 INTO THE NEW Moving to the Queen Elizabeth Olympic
Park was a brave, ambitious decision,
not only because of the change of
HOME OF THE HAMMERS.
geographical location, but with the
additional challenge of a venue which
would host other events across sport
and entertainment. The stadium was
not designed to be a football ground,
especially the kind that British football
fans were used to.
Everyone related with the club needed
to connect with a new environment,
so we were tasked with bringing the
claret and blue to Stratford and make the
London Stadium feel like home.
LEFT: Photos of West Ham United’s long-time
home Upton Park/Boleyn Ground.
34 HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 35L O N D O N
S T A D -
LONDON STADIUM
I
THE HOME OF WEST HAM UNITED
Originally known as the Olympic Stadium,
London Stadium is within the Queen
Elizabeth Olympic Park at Stratford,
London, at Marshgate Lane in the Lower
Date opened: 6th May 2012
W.H.U.F.C. moved in August 2016
Capacity:
Regulated capacity
57,000
U M W E S T
H A M U N I T E D
Lee Valley, and is now home to West Ham Field size: 105 x 68m
United Football Club. Record attendance: 56,996
W.H.U.F.C. v Man United 2nd January 2017
After the success of London’s 2012
Olympic Games there were two rounds W.H.U.F.C. at London Stadium to date:
of bids with West Ham United taking Total W.H.U.F.C. wins 19
residency of London Stadium over Total W.H.U.F.C. draws 10
AEG and Tottenham Hotspur. Total W.H.U.F.C. losses 16
W.H.U.F.C. goals for 53
W.H.U.F.C. goals against 64
W.H.U.F.C. goal difference -11
36 HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 37The W.H.U.F.C. crest.
UNDERSTANDING WEST HAM UNITED F.C.
Founded in 1895 as Thames Ironworks by West Ham have been winners of the FA
members of a local shipyard, and reformed Cup three times, in 1964, 1975, and 1980,
in 1900 as West Ham United. They moved and have also been runners-up twice, in
to the Boleyn Ground in 1904, which 1923, and 2006. The club have reached
remained their home for more than a two major European finals, winning the
century. The team initially competed in European Cup Winners’ Cup in 1965
the Southern League and Western League and finishing runners-up in the same
before joining the Football League in 1919. competition in 1976. West Ham also won
They were promoted to the top flight in the Intertoto Cup in 1999. They are one of
1923, when they were also losing finalists in eight clubs never to have fallen below the
the first FA Cup Final held at Wembley. In second tier of English football, spending
1940, the club won the inaugural Football 60 of 92 league seasons in the top flight,
League War Cup. up to and including the 2017–18 season.
The club’s highest league position to date
came in 1985–86 when they achieved
third place in the then First Division.
West Ham United’s crest of crossed
hammers reflects the club’s origins.
Previously, the badge also featured Boleyn
Castle, a house that stood on the ground
of their old stadium.
ABOVE: The evolution of the W.H.U.F.C. crest through the ages.
38 INTRODUCTION
HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 39THE VISION
On approaching the stadium we wanted
to maximise West Ham United’s visibility
and impact, creating an environment fans
would identify with and players would
be inspired by.
Alongside this, the need for flexibility to
facilitate other events added an extra
layer of consideration. Having worked
extensively with the stadium during
London 2012 and through ongoing work
at the park, we were able to advise on the
best ways in which to do this.
There was a balance to both maximise
the club’s objectives whilst staying
sympathetic to the architecture and
environment of their new home.
Understanding a refreshed brand identity
and positioning was key, as West Ham
adapted to their new surroundings
and what that meant for the club
moving forward.
LEFT: A computer generated visualisation
showing the use of graphic banners to brand
the stadium.
40 HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 41BELOW: Staff and players entrance/exit
to the field-of-play. THE WORK
Collaboratively understanding the Flexible branding solutions were Through a fan vote, themes for content
brand, opportunity and obstacles facing considered throughout the venue, were decided and we worked with the
this project, we steered the stadium from small scale features to taking club to produce huge concourse displays
branding in a cost efficient direction on a significant project to design and featuring a timeline of how the club crest
using a strategic approach. By analysing adapt steel works on the exterior of the has changed, club legends that have
the venue and spectator journeys, we stadium to house giant graphic content. written their names into West Ham’s
were able to identify and map out key Visualisations were created in preparation record books and club captains
locations and touchpoints through which for production and once agreed the over the years.
to maximise visibility and impact. We concept was installed.
created the concept for the stadium wrap The displays were unveiled before a
and the huge digital screen, undertaking After consulting fans in 2018, the club home game with Manchester United and
planning, environmental assessment and engaged with supporters and learned reported by the Daily Mail and Evening
full implementation. there was a desire for a greater degree of Standard, with former West Ham captain
identity - more of a West Ham touch. Fans Steve Lomas saying: ‘It makes me feel
Our proposal was supported by initial wanted to see more of the club’s heritage, extremely proud to know that my name
concept designs using core club assets, and with the team not performing at the is going to be up on the walls of London BOTTOM LEFT: Commemorative mural
graphic language, imagery and player levels West Ham aspire to, the need to Stadium alongside some of the greatest dedicated to Bobby Moore.
content, and was presented with detailed deepen the connection with the stadium names ever to pull on a West Ham BOTTOM RIGHT: A mural to Bobby Moore
application plans and timelines. was even more pressing. United shirt.’ on the external walls of London Stadium.
42 HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 43ABOVE: London Stadium entrance with
branded external stadia dressing.
LEFT: Detail of Bobby Moore mural
on the external walls of London Stadium.
ABOVE: West Ham United F.C. players
celebrating a goal in their new home,
44 HAMMERS FORGED FROM OLYMPIC RINGS London Stadium. CSMLive.com 45“
It makes me feel extremely proud to know
that my name is going to be up on the walls
of London Stadium alongside some of the greatest
names ever to pull on a West Ham United shirt. TOP LEFT: Concourse mural showing
”
the evolution of West Ham United F.C.’s badge.
TOP RIGHT: Concourse mural showing
past West Ham United F.C. captains.
LEFT: Concourse mural showing
West Ham United F.C. player awards.
Steve Lomas
Former West Ham United Captain
46 HAMMERS FORGED FROM OLYMPIC RINGS CSMLive.com 47THERE’S NO PLACE LIKE HOME THE SHIRTS ON THE FANS THE CREST ON THE WALL 48 THERE’S NO PLACE LIKE HOME CSMLive.com 49
04. THE HOME OF MAUVES ET BLANCS How we helped the Belgian First Division A side R.S.C. Anderlecht enhance the look of their stadium through their bold club identity. 50 THE HOME OF MAUVES ET BLANCS CSMLive.com 51
BRIEF APPROACH
R.S.C. Anderlecht have all the core
IN 2016, R.S.C. ANDERLECHT WANTED
attributes that make a great football club:
a strong identity through their purple
and white colours, a successful team, a
rich history, and a stadium that’s been
TO REFLECT THE STRENGTH OF THEIR
their spiritual home for over 100 years.
However, when faced with the task of
enhancing their home ground, it was clear
that these elements lacked cohesion.
IDENTITY THROUGH THEIR STADIUM, Constant Vanden Stock Stadium, a
well-known venue in European football,
shared little brand parity with the football
CREATING A HOME WORTHY
team that lives there. Our approach
therefore began with researching and
understanding the R.S.C. Anderlecht
brand in order to find its essence, which
OF THE ‘MAUVES ET BLANCS’.
allowed us to consolidate a bold, impactful
visual identity through which to elevate
the stadium - ensuring it was both aligned
with the brand, and a fitting environment
for the most successful team in the history
of Belgian football.
LEFT: A few ‘before’ photos from our
initial site visits..
52 THE HOME OF MAUVES ET BLANCS CSMLive.com 53C O N S T A N T
V A N D E N S T O C K
S T A D I U M
CONSTANT VANDEN STOCK STADIUM
THE HOME OF R.S.C. ANDERLECHT
Replacing a wooden stand built in 1917 on
the border of Meir Park (later renamed
Astrid Park), Constant Vanden Stock
Stadium, named after the then Chairman
Date opened:
Capacity:
Field size:
Record attendance:
1983
21,500
105 x 68m
38,349
A N D E R L E C H T
Constant Vanden Stock, was built in 1983 R.S.C.A. vs Standard de Liège 1980
and still holds it’s original 21,500 capacity.
R.S.C.A. at Constant
In 2010 it was announced that the club Vanden Stock Stadium:
was going to extend the stadium and Since our work in 2016
increase capacity to 30,000 places. To Total R.S.C.A. wins 31
date, these works haven’t started, and it’s Total R.S.C.A. draws 09
doubtful they will, as in 2014 Anderlecht Total R.S.C.A. losses 13
agreed to become the tenant of the R.S.C.A. goals for 97
planned 60,000+ new national stadium, R.S.C.A. goals against 56
sealing the fate of their spiritual home. R.S.C.A. goal difference 41
54 THE HOME OF MAUVES ET BLANCS CSMLive.com 55The R.S.C. Anderlecht crest.
UNDERSTANDING R.S.C. ANDERLECHT
Founded in 1908 as Sporting Club Anderlecht colours have always been
Anderlechtois by a dozen football lovers purple and white, and the club’s home kit
at the Concordia café, Royal Sporting Club is generally white with purple trim, though
Anderlecht, usually known as Anderlecht, they did wear a black and purple home kit
first reached the highest level in Belgian in the 2005–2006 season, and a grey in
football in 1921–22 and have been playing the 2007–2008 season. In the beginning,
in the first division continuously since purple was the main colour of the shirts.
1935–36. They won their first major trophy The motto of Anderlecht (“Mens sana in
after World War II with a championship corpore sano”) is written on its badge as
win in 1946–47. Since then, they have are the three letters “SCA”, referring to
never finished outside the top six of the the initial name of the club (Sporting Club
Belgian first division. They are ranked 12th Anderlechtois). A crown was added in
amongst all-time UEFA club competition 1933 following the name change to Royal
winners, tenth in the International Sporting Club Anderlechtois.
Federation of Football History and
Statistics continental Clubs of the 20th
Century European ranking and were 41st
in the 2012 UEFA team rankings. In 1986,
they achieved their best UEFA ranking
with a joint first place with Juventus.
R.S.C. Anderlecht Home Jersey 2016–17.
56 THE HOME OF MAUVE ET BLANCS CSMLive.com 57THE VISION
Our aim was to increase the visibility and
impact of the R.S.C.Anderlecht brand,
rivitalising and elevating the stadium’s
relationship with the club. Through our
research we found that the team and the
stadium have a close, interwoven history
through the ages; with the stadium being
purpose built for the club. However, where
the football team had modernised and
progressed, the stadium remained largely
untouched. Fundamentally, the grandeur
of the club was not reflected at its home.
Constant Vanden Stock Stadium had a
range of mixed references to the R.S.C.A.
brand identity that had been added over
the years, culminating in a disparate look
and feel with an out-of-sync brand identity.
We set about the task of streamlining a
vision for the club and stadium that worked
in unison.
“We want to paint the stadium purple”
had been our simple directive. In order
to achieve this and elevate the stadium
experience, we needed to understand
key spectator and player journeys to the
ground and the experience once inside.
Our vision became greater than simply
turning the stadium purple; we wanted to
create a look that enhanced the matchday
experience and set the perfect stage for
the ‘artists’ to perform.
LEFT: A computer generated visualisation
showing our approach to branding the
entrance/exit to the player changing rooms.
58 THE HOME OF MAUVES
MAUVE &ET
WHITE
BLANCS CSMLive.com 59THE WORK
After identifying opportunities in and
around the stadium, we created a look
that captured the timeless aspects of the
R.S.C. Anderlecht brand whilst building
anticipation along the spectator journey.
The stadium look was designed from the
centre outwards, to reflect Anderlecht’s
strong focus of putting the players and
the game first. We added a branded
roofline to the inner bowl, a new pitch
side tunnel and installed a newly branded
internal players tunnel. Anderlecht opted
for a phased approach to the project
with further plans in place for Constant
Vanden Stock Stadium, such as brand
application planned for outer bowl and
stadium approach, to further enhance the
matchday experience.
LEFT: The revitalised R.S.C. Anderlecht
entrance/exit to the changing rooms.
60 THE HOME OF MAUVES
MAUVE &ET
WHITE
BLANCS CSMLive.com 61HIGH /
IN-BOWL
‘THE ARTISTS’
[CENTRE - LOW]
ABOVE: R.S.C. Anderlecht branded Constant Vanden Stock Stadium
62 THE HOME OF MAUVE ET BLANCS ahead of an UEFA Champions League clash against Celtic F.C. CSMLive.com 63ABOVE: The new, extendable R.S.C.
Anderlecht branded tunnel.
LEFT: A view from the stand of the new tunnel
fully extended.
ABOVE & TOP RIGHT: The revitalised
R.S.C. Anderlecht branded Constant
Vanden Stock Stadium roof line.
64 THE HOME OF MAUVE ET BLANCS CSMLive.com 65“
Eric Cantona once said ‘you can change your
wife, your politics, your religion, but never ever
can you change your favourite football team.’
I think he’s right. The Constant Vanden Stock Stadium
is the home ground of R.S.C. Anderlecht and the location
of some of the biggest joys and minor
tragedies in my life.
”
Wouter Spitters
R.S.C. Anderlecht Fan
66 THE HOME OF MAUVE ET BLANCS CSMLive.com 67THERE’S NO PLACE LIKE HOME
THE SIGN
ON THE DOOR
AND THE TURN
OF THE GATE
68 WHAT DEFINES
THERE’S NO PLACE
A STADIUM?
LIKE HOME CSMLive.com 6905. WHERE THREE CLUBS BECAME ONE Our work with Belgian football club Oud-Heverlee Leuven and the rejuvenation of the Den Dreef Stadium. 70 WHERE THREE CLUBS BECAME ONE CSMLive.com 71
BRIEF APPROACH
In 2017, the Belgian side Oud-Heverlee
UNDER NEW OWNERSHIP FROM 2017
Leuven were purchased by the travel
retail group King Power. After delivering
work for R.S.C. Anderlecht who play in
the Belgian Pro League (a division above
AND SETTING SIGHTS ON PROMOTION,
Leuven), and supporting Leicester City
F.C. with their transformation of King
Power Stadium, we were tasked with
revitalising Leuven’s Den Dreef Stadium.
OUD-HEVERLEE LEUVEN WERE LOOKING What first appeared to be a relatively
straightforward stadium refresh soon
presented a greater task. The project
TO REJUVENATE THEIR DEN DREEF STADIUM
became a balancing act between Oud-
Heverlee Leuven’s heritage and identity,
and the more modern, commercial look of
King Power.
TO REFLECT THEIR VISION FOR THE FUTURE. Our primary objective was to find the
common ground between King Power
and Oud-Heverlee Leuven, fusing the
owner and the club together to present
their shared ambitions, promoting the
relationship and vision for the future.
LEFT: A few ‘before’ photos from our initial
site visits to the Den Dreef Stadium.
72 WHERE THREE CLUBS BECAME ONE CSMLive.com 73D E N D R E E F
S T A D - O U D -
DEN DREEF STADIUM
I U M H E V E R -
THE HOME OF OUD-HEVERLEE LEUVEN
Completely redeveloped in 2002 from
an old track and field stadium to become
football-only, Den Dreef, also known as
King Power at Den Dreef Stadium, is
Date opened:
Capacity:
(3,000 standing)
Field size:
2002
10,020
105 x 68m
L E E L E U V E N
situated on Kardinaal Mercierlaan in the Record attendance: 9,500
Heverlee suburb of Leuven in Belgium. F.C.O.H.L. v Standard Liége
9th March 2014
F.C.O.H.L. at Den Dreef:
Since our work in 2017
F.C.O.H.L. wins 09
F.C.O.H.L. draws 06
F.C.O.H.L. losses 04
F.C.O.H.L. goals for 38
F.C.O.H.L. goals against 18
F.C.O.H.L. goal difference 20
74 WHERE THREE CLUBS BECAME ONE CSMLive.com 75The Oud-Heverlee Leuven crest.
UNDERSTANDING F.C. OUD-HEVERLEE LEUVEN
Born from the 2002 fusion between F.C. As a result, in 2002 the city of Leuven
Zwarte Duivels Oud-Heverlee, Daring wanted to improve the level of football
Club Leuven and Stade Leuven, Oud- played in the city and it was decided that
Heverlee Leuven is a Belgian football club both third division teams Zwarte Duivels
that currently plays in the Belgian First Oud-Heverlee and Stade Leuven would
Division B, but has played four seasons at merge, together with the third club from
the highest level, the last time during the Leuven, Daring Club Leuven, who were at
2015–16 season. that time playing in the fifth tier. Daring
Club Leuven was founded in 1922, had
F.C. Zwarte Duivels Oud-Heverlee were played several seasons in the Belgian
founded in 1957, and climbed out of the Second Division, but had dropped down
provincial leagues in 1996 winning the into the provincial leagues in 1979 and
Belgian Fourth Division title during the had been stuck there since.
1999–2000 season. Promoted into the
Belgian Third Division, they were joined The new club started playing in the
by their Leuven neighbours Stade Leuven. Belgian Third Division under the new
Founded in 1905, Stade Leuven had name Oud-Heverlee Leuven and secured
played over 30 seasons in the Belgian their top flight status in 2012 following a
Second Division and only one year at the 0–0 draw at home against Lierse. In the
highest level, namely during the 1949–50 2013–14 season they were relegated after
season. However, in 2002 the club found losing the 2014 play-offs. Although only
itself in a difficult financial position having finishing 6th, the team were promoted
moved between the third and fourth back to the highest level via the 2015
division since 1991. play-offs, however they were immediately
relegated again after finishing last in the
2015–16 Belgian Pro League.
Oud-Heverlee Leuven 2017–18 away shirt.
76 WHERE THREE CLUBS BECAME ONE CSMLive.com 77THE VISION
In many respects Stadion Den Dreef
was a blank canvas. The stadium itself
lacked a clear club identity with
Oud-Heverlee Leuven assets used
minimally in expected locations.
In contrast, new owners King Power could
offer a comprehensive and recognised
global identity that came complete with
examples of brand executions in English
club football.
Our ambition therefore was to create
a stadium identity that united the essence
of Oud-Heverlee Leuven F.C. with the
strength of the King Power brand.
LEFT: A computer generated visualisation
showing our ambition to use the King Power
brand to support and reinforce the Oud-
Heverlee Leuven identity.
78 WHERE THREE CLUBS BECAME ONE CSMLive.com 79THE WORK
With the stadium assets and identity
created and approved, we were able to
create an application strategy formulated
from a spectator journey, identifying
opportunities to integrate and showcase
the unified club, stadium and owners,
ensuring effective and consistent
coverage for each.
We rejuvenated the stadium externally
and internally, providing impact through
RIGHT: Redesigned and rebranded
new external stadium branding and
reception area.
internal dressing, as well as revitilising the
BOTTOM LEFT: Reception desk with newly reception area and dugouts.
created stadium lock-up.
BOTTOM RIGHT: Branded stadium entrance. Oud-Heverlee Leuven F.C. now have
a stadium brand they can be proud of,
supporting their lofty ambitions.
TOP: O.H.L.F.C, Stadion Den Dreef
and King Power composite identity.
ABOVE: Installation of the O.H.L.F.C.
King Power at Den Dreef Stadium
reception entrance branding.
RIGHT: The completed reception entrance.
80 WHERE THREE CLUBS BECAME ONE CSMLive.com 81ABOVE: The new O.H.L.F.C. King Power at Den Dreef tunnel. RIGHT: New King Power in-bowl dressing and O.H.L.F.C. dugout seating. 82 WHERE THREE CLUBS BECAME ONE CSMLive.com 83
84 WHERE THREE CLUBS BECAME ONE Revitalised Den Dreef Stadium in-bowl dressing. CSMLive.com 85
“
It’s a beautiful club, a beautiful stadium,
and the training ground is top,
so I believe everything is here to hopefully
compete for the championship.
”
Olivier Myny
Oud-Heverlee Leuven Striker
86 WHERE THREE CLUBS BECAME ONE CSMLive.com 87THERE’S NO PLACE LIKE HOME THE KIN & THE BANTER THE TAKING YOUR SEAT 88 THERE’S NO PLACE LIKE HOME CSMLive.com 89
06. THE HOME OF THE FA A look at how we helped Wembley Stadium prepare for the 2018 Emirates FA Cup semi-finals and final. 90 THE HOME OF THE FA CSMLive.com 91
BRIEF APPROACH
We were on hand to help Wembley
THE EMIRATES FA CUP AT WEMBLEY
Stadium stage both thrilling Emirates FA
Cup semi-finals between Manchester
United vs Tottenham Hotspurs and
Chelsea vs Southampton, plus the
IS RATHER SPECIAL. THE FINISH LINE
showpiece Emirates FA Cup final, which
saw Chelsea lift the famous
cup in a 1-0 win.
IS IN SIGHT, THE ANTICIPATION IS BUILDING,
Working closely with The Football
Association and using our knowledge
of Wembley Stadium from previously
preparing it for England games, we
AND EXCITEMENT IS RAMPING UP.
identified all opportunities to create a
visually striking stadium experience for
fans, players and all involved.
THE STAGE NEEDED TO BE SET
As one of the most famous, loved,
historical and watched domestic
competitions on earth, the Emirates
FA Cup not only requires the best - it
TO REFLECT THE OCCASION.
deserves the best.
TOP: Looking up at Wembley Stadium
from the concourse.
ABOVE: Wembley, The FA
and The Emirates FA Cup logo.
92 THE HOME OF THE FA CSMLive.com 93W E M B -
WEMBLEY STADIUM
THE HOME OF THE FA
Opened in 2007 on the site of the original In addition to England home games Date opened: 2007
‘Twin Towers’ Wembley Stadium, which and the FA Cup final, the stadium also Capacity: 90,000
was demolished between 2002–2003, hosts other major games in English Field size: 105 x 69m
The home of English football — bringing up to 90,000 people together since 2007 the ‘new’ Wembley Stadium primarily football, including; Record attendance: 89,874
hosts major football matches and was the • Season-opening FA Community Shield Cardiff City v Portsmouth
L E Y
temporary home of Tottenham Hotspur • League Cup final 2008 FA Cup final
F.C. during the 2017-18 season, while their • FA Cup semi-finals
new stadium was being constructed. • Football League Trophy England at Wembley:
• Football League play-offs National stadium record 2007–2018
Wembley has 90,000 seats, making it the • FA Trophy Type P W D L F A
largest football stadium in the UK, and the • FA Vase World Cup Qs 15 14 01 00 47 06
second-largest in Europe. • National League play-offs Euro Qs 13 10 02 01 34 06
• SSE Women’s FA Cup Final Friendlies 31 17 08 06 47 28
Wembley is crowned with the 134-metre- TOTAL 58 41 11 07 128 40
S T A D -
high ‘Wembley Arch’ which serves A UEFA category four stadium, Wembley
aesthetically as an iconic landmark across hosted the 2011 and 2013 UEFA
London, and structurally as the arch Champions League Finals and was a
supports over 75% of the entire roof load. flagship venue for the 2012 Olympic
Two partially retractable roof structures sit Games football tournament, including the
over the east and west end of the stadium finals.
which can be opened to allow sunlight and
aid pitch growth. The stadium regularly hosts rugby
league’s Challenge Cup final, NFL London
I U M
Games and music concerts.
It will be the venue for both the semi-finals
and final of UEFA Euro 2020.
94 THE HOME OF THE FA CSMLive.com 95THE WORK
We provided extensive stadium branding After the first semi-final on Saturday 21st We ensured the Wembley Stadium
including all in-bowl tier dressing, the April 2018, which saw Man United come truly felt like home for The FA as their
player area, tunnel and press conference from behind to beat Spurs, we worked showpiece event played out in front
room, helping to bring the vibrancy and throughout the night in order to change of 87,647 fans. As well as delivering all
excitement of the famous cup to life. We all the branding across the stadium to external and internal stadium branding,
also designed and delivered The FA Cup Chelsea and Southampton, ready for the we dressed the changing rooms for
Archway that provided a centre piece as gates to open at midday on the Sunday. Manchester United and Chelsea, providing
the teams walked out onto the Wembley The second semi-final saw Chelsea beat a personal touch for the players by
pitch to the thousands of adoring fans in Southampton 2-0. naming their changing room position.
the stands and millions tuning in across
the world. On 19th May 2018 we were once again on As the final whistle blew, we saw Chelsea
hand to set the stage for the Cup Final, as clinch their eighth FA Cup.
Manchester United took on Chelsea.
TOP LEFT: Kieran Trippier hot-on-the-heels
of Alexis Sánchez during their Emirates
FA Cup semi-final clash.
TOP RIGHT: Entrance to the Manchester
United F.C. changing room.
BOTTOM LEFT: Entrance to the Tottenham
Hotspur F.C. changing room.
BOTTOM CENTER: Manchester United F.C.,
Tottenham Hotspur F.C. and officials walking
through an Emirates FA Cup branded
entrance arch.
BOTTOM RIGHT: A look at the striking
Wembley Stadium and the thousands of fans
packed in to witness Manchester United F.C.
vs Tottenham Hotspur F.C.
96 THE HOME OF THE FA CSMLive.com 97BELOW AND OPPOSITE: Emirates FA Cup
branded tunnel and Southampton F.C. and
Chelsea F.C. branded dugouts.
RIGHT: Dugout overlay and installation
of Southampton F.C.
TOP & BOTTOM RIGHT: Dugout overlay
and installation of Chelsea F.C.
98 THE HOME OF THE FA Branded tunnel entrance/exit. CSMLive.com 99LEFT: Branded press conference area.
BELOW: Wembley’s entrance to the Chelsea
F.C. changing room, previously used by
Tottenham Hotspur F.C.
ABOVE: Wembley’s entrance to the
Southampton F.C. changing room, previously
used by Manchester United F.C.
RIGHT: Branded media area
for post-match interviews.
100 THE HOME OF THE FA CSMLive.com 101“
A cup final is a cup final as a fan, even going near
the ground you start to feel excited, and, you know,
when you’re there, the atmosphere, it’s absolutely
everything, and you know, you lift the cup
and what a feeling that is.
”
Dave
Manchester United Fan
102 THE HOME OF THE FA CSMLive.com 103THERE’S NO PLACE LIKE HOME THE OCEAN OF COLOUR THE PRIDE EVERYWHERE 104 THERE’S NO PLACE LIKE HOME CSMLive.com 105
,
SOMETIMES THE BEST
INSPIRATION COMES
FROM A COMPLETELY
106
DIFFERENT PLACE…
INSPIRATION FROM A DIFFERENT PLACE CSMLive.com 10707. FROM RFU TO NFL How we helped transform Twickenham Stadium, the home of the RFU, into an incredible spectacle for the NFL. 108 FROM RFU TO NFL CSMLive.com 109
BRIEF APPROACH
With the NFL celebrating 10 years of the
WITH THE NFL CELEBRATING 10 YEARS
London games in 2017, we were assigned
to deliver event day branding for the two
matches held at Twickenham Stadium.
OF LONDON GAMES, THE TWO GAMES
Working closely with the NFL and with
our extensive knowledge of Twickenham
Stadium due to our partnership with the
RFU, we identified every opportunity
AT TWICKENHAM IN 2017 NEEDED
to bring spectator routes to life and
transform this historic stadium into a
spectacular American Football cauldron.
Though the games were played in the
TO TAKE THE LONDON NFL EXPERIENCE
UK, they would still be broadcast across
the US and the rest of the world so
Twickenham needed to capture and
enhance the theatre of NFL. We ensured
TO THE NEXT LEVEL. IT WAS OUR PLEASURE
that no detail was overlooked in pursuit of
achieving this desire.
TO HELP TRANSFORM THE HOME OF RUGBY ABOVE: A birds-eye-view of Twickenham Stadium.
INTO THE EUROPEAN HOME OF THE NFL.
110 FROM RFU TO NFL CSMLive.com 111N1
5
N1
E9
4
N1
E1
3
0
N1
1
21
2
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E1
N1
N
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N1
N1
T W I C K -
E1
0
0
2
N9
N9
E1
1
21
N8
N8
3
2
E1
4
N7
N7
E1
1
21
5
3
N6
N6
E1
6
N5
N5
Vo
Le
E1
id
ve
l2
7
A
Lif
N4
N4
tL
E1
ift
8
Pla
nt
E1
N3
N3
9
E2
Vo
0
W
W
id
1
1
1
21
E2
4
1
E N H A M S T A D I -
E2
W
W
Vo
2
2
2
id
1
21
E2
5
3
W
W
E2
3
3
4
SE
W
W
E2
4
4
1
5
SE
2
W
W
E2
5
5
SE
6
3
SE
W
W
E2
4
6
6
7
SE
5
W
W
E2
A-
A-
7
7
8
2
2
SE
SE
6
SE
8
W
W
U M
7
8
8
E2
SE
9
SE
9
10
W
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9
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W
W
SE
10
10
TWICKENHAM STADIUM
S2
11
7
W
W
11
11
S2
SE
W
W
6
12
12
12
Twickenham Stadium is the second largest The NFL at Twickenham:
W
W
13
13
stadium in the U.K., following Wembley On 3rd November 2015 it was announced Date opened: 1909
SE
W
W
13
14
14
82,000 (Rugby)
S2
Stadium, and the fourth largest in Europe. that the RFU and America’s National Capacity:
5
W
W
15
15
Football League had agreed a three-year 75,000 (NFL)
W
W
16
16
Affectionately known as ‘The Cabbage deal to host at least three NFL London Field size: 125 x 70m
W
W
S2
17
1
4
N F L
Patch’ due to the site being used Games. The deal began in October 2016 Record attendance: 81,129 (Rugby)
W
S2
18
3
previously to grow them, the land when the Los Angeles Rams hosted the 74,237 (NFL)
W
19
Twickenham Stadium stands upon was New York Giants at Twickenham. This
W
20
S2
purchased in 1907, with the stadium as we was the second of three London Games
2
W
21
know it now developed over two decades. in 2016, with the others being played at
W
22
S2
Wembley. The final two games of the
W
1
23
S2
Home of the Rugby Football Union (RFU), three year agreement were played in 2017.
0
W
24
the stadium has hosted concerts, rugby
W
25
S1
9
league games, conventions and more
W
26
recently, NFL games.
S1
8
W
27
S1
7
W
28
S1
6
W
S1
29
5
S1
4
S1
3
S1
2
112 FROM RFU TO NFL CSMLive.com 113
S1
S1
1
S1
0
S2
S9
S8
S7THE WORK RIGHT: Gerald Laing’s bronze of a lineout
sits in the foreground of Twickenham’s
‘2017 NFL London Games’ branded banners.
For the last two weekends of October As the incumbent branding suppliers to
2017, we transformed Twickenham the RFU at Twickenham during the rugby
Stadium from the home of England Rugby season, we were able to create a delivery
into a spectacular NFL venue. From team with years of experience and
branding windows and concourses with knowledge of the venue. This ensured we
NFL and sponsor creative, to wrapping could get the production and installation
pillars, hanging banners, covering seating, right first time, allowing for a smooth
raising flags, building gantries, or creating delivery of the scope of works.
effective and impactful wayfinding to
direct spectators, players, VIPs and media The vast scope of this project required an
– no detail was overlooked to create a installation period of 10 days with three
truly memorable NFL event. dedicated project managers and around
12 skilled crew, working throughout the
The key to delivering this project stadium and clocking up around 1,500
successfully was through careful planning work hours on site between them.
during production, and achieving a high
quality of installation. BOTTOM RIGHT: A ‘10 years of NFL London
Games’ branded banner adorning one
of Twickenham’s orbital ramps.
ABOVE: 2017 London Games branded
hoarding at the entrance to Twickenham.
Twickenham Stadium’s 2017 NFL London
114 FROM RFU TO NFL Games external stadium dressing. CSMLive.com 115RIGHT: Branded Virgin Atlantic
NFL VIP hospitality reception.
FAR RIGHT: NFL 2017 London
Games branded pillars.
BOTTOM LEFT: Branded NFL VIP
hospitality lounge area.
BOTTOM MIDDLE: Branded
NFL VIP bar area.
BOTTOM RIGHT: Cleveland Browns
players walking to their changing room
after the second quarter.
TOP LEFT: Cleveland Browns tunnel.
TOP RIGHT: Minnesota Vikings tunnel.
BOTTOM LEFT: Cleveland Browns
taking to the pitch.
BOTTOM RIGHT: In-bowl hoarding.
116 FROM RFU TO NFL CSMLive.com 117FAR LEFT: Cleveland Browns and NFL 2017
London Games branded in-bowl dressing and
seat covering.
LEFT: Kai Forbath of the Minnesota
Vikings chasing down Matthew Dayes
of the Cleveland Browns.
BELOW: The Twickenham in-bowl experience
during the NFL 2017 London Games.
ABOVE: The Twickenham Stadium crowd
during the American national anthem.
RIGHT: Cleveland Browns branded
in-bowl dressing and seat covering.
118 FROM RFU TO NFL CSMLive.com 119The NFL 2017 London Games were
watched live at Twickenham by 150,000 NFL fans,
streamed across Europe,
and broadcast back to the U.S.
120 FROM RFU TO NFL CSMLive.com 121THERE’S NO PLACE LIKE HOME THE STUDS IN THE TUNNEL THE MIGHTY FANFARE 122 THERE’S NO PLACE LIKE HOME CSMLive.com 123
08. ABOUT CSM LIVE A little about us: who we are, what we do and more importantly, why we do it. 124 ABOUT CSM LIVE CSMLive.com 125
W E A R E
C S M L I V E
CSM LIVE
T H I S I S O U R
S T A D I U M
Founded in 1947, our work has been seen CSM Live Sites:
by over half of the world’s population. As Date opened: 1947
well as bringing stadiums to life, we create Capacity: 16 offices x 13 countries
and deliver award-winning branding and Squad size: 191 employees
live experiences around the globe. Record attendances: London 2012
FIFA World Cup 2014
Ryder Cup
Rugby World Cup 2015
126 ABOUT CSM LIVE CSMLive.com 127THERE’S NO PLACE LIKE HOME THE ROAR & THE HEARTBEAT THE SONGS & THE SOUNDS 128 THERE’S NO PLACE LIKE HOME CSMLive.com 129
CSM Live creates and delivers
award-winning branding
and live experiences
around the world.
As consumers get hungrier for unique To enable some of the biggest brands
experiences, we are driven to define, and clubs in sport, such as Johnnie
design and deliver truly innovative Walker, HSBC and Lidl, to create deeper
solutions that meet and often exceed connections with their fans, we produce
client expectations. award-winning experiential activations
and live events across the world.
We are trusted by both sporting
federations and global brands to bring Our global offering of 16 offices in 13
their events and sponsorship to life in a countries, covering all five continents,
way that delivers measurable impact and gives us a unique local presence
creates an extraordinary fan experience. in all major markets.
Our branding has brought to life such
global sporting events as the Olympic LEFT: Three brothers having fun at one of our
and Paralympic Games, the FIFA World Lidl Football Zone experiences.
Cup, the Ryder Cup, the Rugby World Cup RIGHT: A young boy taking part in the Trolley
and Formula E. Chip Challenge in a Lidl Football Zone.
130 ABOUT CSM LIVE CSMLive.com 131Here are a few more ways EXPERIENTIAL ACTIVATION
The experience economy is burgeoning
FAN ZONES
We extend the fan experience beyond
CSM Live can help enhance
and we can help you reap the rewards the main event, adding layers of
through meaningful engagement with engagement before and after matches
your fans. Our expertise allows us to both and helping to create lasting memories.
the stadium experience…
create dynamic concepts and turn them
into reality. We create both permanent and temporary
interactive areas, either within stadiums
Create deeper connections with your or located away from them. Fan Zones
fans, enthralling them with immersive and provide a fun and unique way for clients
engaging activations that leave a lasting to interact and communicate with their
impression. Our experiential work can audience. Trophy tours also help to
help take your football club out to your connect with and enthuse fans before an
TOP: Aviva Fan zone at the 2018 Aviva fans across the globe and give them an event has even started.
Premiership Rugby Final. experience that they won’t forget, building
RIGHT: Interactive fan experience at the FIFA fan loyalty and growing your fanbase.
Club World Cup in Morocco.
132 ABOUT CSM LIVE CSMLive.com 133DIGITAL SIGNAGE HOSPITALITY
Digital signage helps create targeted and It’s become customary for contemporary
engaging communication that is proven stadiums to offer a premium stadium
to lift purchase or usage intent, thus experience.
OPPOSITE: London Stadium giant exterior
providing opportunities for additional digital screen promoting the IAAF World
revenue opportunities in and around Our creative approach to hospitality Championships sponsors.
stadiums. will bring the executive areas of your
stadium to life and help engage your TOP LEFT: Twickenham Stadium digital
Twitter walls for the 2015 Rugby World Cup.
We have a dedicated team of world class key stakeholders.
digital manufacturers and consultants BOTTOM LEFT: Flexible LED screen
and our unique ‘service led’ approach to technology used for Nissan sponsorship
design, build and management of digital activation at the ICC Champions Trophy.
displays is proven to help clients build ABOVE: Unicredit hospitality suite
long term commercial value from for the 2013 Champions League Final
digital signage. at Wembley Stadium.
134 ABOUT CSM LIVE CSMLive.com 135THERE’S NO PLACE LIKE HOME THIS IS YOUR TURF THIS IS YOUR HOME GROUND. 136 THERE’S NO PLACE LIKE HOME CSMLive.com 137
Thanks for taking the time to look
through this book. It’s all about showing
our passion for what we do. OUR THANKS &
If there’s any way we can be of service,
please don’t hesitate to get in touch: APPRECIATION TO:
+44 (0)20 8302 4921
enquiries@csmlive.com LEICESTER CITY F.C.
KING POWER
THE KING POWER STADIUM
WEST HAM UNITED F.C.
THERE’S NO PLACE
QUEEN ELIZABETH OLYMPIC PARK
LONDON STADIUM
R.S.C. ANDERLECHT
CONSTANT VANDEN STOCK STADIUM
OUD-HEVERLEE LEUVEN
DEN DREEF STADIUM
LIKE HOME
MANCHSTER UNITED F.C.
TOTTENHAM HOTSPUR F.C.
CHELSEA F.C.
SOUTHAMPTON F.C.
THE FA
EMIRATES
THE EMIRATES FA CUP
WEMBLEY STADIUM
THE CLEVELAND BROWNS
THE VIKINGS
THE RFU
THE NFL
TWICKENHAM STADIUM
138 ABOUT CSM LIVETHANK YOU
FOUNDED IN 1947, OUR WORK HAS BEEN SEEN BY OVER HALF OF THE WORLD’S POPULATION.
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