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Zespri
About Our Growing Regions
Zespri
New Zealand Northland 4%
Auckland 4%
Zespri is the world’s leading kiwifruit brand and is 100 Bay of Plenty 80%
percent owned by current and former growers.
Waikato 4% Gisborne 2%
Hawke’s Bay 2%
We’re based in Mount Maunganui, New Zealand and employ
more than 600 people in New Zealand, Asia, Europe and the
Americas. Lower North Island 1%
Nelson 3%
On behalf of our 2,800 growers in New Zealand and 1,500
international growers, we manage kiwifruit innovation and
the supply, distribution management and marketing of Zespri
Figures based on 2019 producing hectares.
Kiwifruit. The average green kiwifruit orchard is 3.4 hectares,
and the average gold kiwifruit orchard is 2.8 hectares.
Global
Today, we export to more than 50 countries and we are the
world’s largest marketer of kiwifruit. France
Korea
Italy
Japan
With global operating revenue of NZ$3.1 billion in 2018/19,
we’re also moving closer to achieving our goal of reaching
NZ$4.5 billion in sales by 2025.
We work with growers and post-harvest companies around
MONTH
the world to source the best-quality Zespri Kiwifruit which
Offshore growing locations
we supply through our distribution partners to wholesale Italy: 1,608 HA Japan: 64 HA
and retail customers all 12 months of the year. France: 143 HA Korea: 84 HA
Figures based on 2019 producing hectares.
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Our History Our values
and Purpose We commit to We are We cultivate
Our origins lie in the challenges faced
by the New Zealand kiwifruit industry
Today, we retain the exclusive rights
to export kiwifruit from New Zealand
guardianship results driven personal connections
It’s about Kaitiakitanga. Each one We love personal and business We are inclusive and caring
in the 1980s. to all countries other than Australia. of us are custodians for future challenges that help us to grow – listening to each other with
generations. We nurture our and develop – measured by compassion, acting with empathy,
And since our establishment, we’ve
Rapid expansion of the industry and lands, enable our industry, and engagement, value creation and and treating each other better
been able to deliver strong sustainable nourish people across the world. marked by global impact. for it.
large crop volumes had seen supply
returns to growers, make increasingly
exceed demand, and combined with
positive contributions to our
unfavourable interest and foreign
communities, and provide premium-
exchange rates, the price of kiwifruit
tasting and premium-quality kiwifruit
had dipped to an all-time low, badly
to the world.
Our Brand
affecting local growers.
Ultimately, our purpose is to help
It was then that New Zealand kiwifruit
and Product
people, communities, and the
growers decided they could do better
environment around the world thrive
together, leading to the creation of
through the goodness of kiwifruit.
Zespri in 1997.
Our purpose Powered by our purpose and Zespri Kiwifruit, including our organic
Helping people, communities and the environment around the charged by nature, we’re a fruit on a varieties, are one of the healthiest
world thrive through the goodness of kiwifruit. mission – challenging conventional foods nature can offer, brimming with
healthy living beliefs to reawaken goodness and sourced from rich soils.
the connection between nature, food With our passionate commitment to
and well-being. We want to help the Zespri System, we put the utmost
consumers around the world to live care into the land so we get the best
healthy for themselves and their loved quality out of it. Zespri makes your
ones. healthy irresistible!
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Our new refreshed logo
Goodness of
launched in February 2020 is
the perfect embodiment of our
distinctive brand, capturing the
Zespri Kiwifruit burst of flavour you get from
biting into our Zespri Kiwifruit.
Key Health Attributes
Zespri Kiwifruit is packed with over 20 vitamins and minerals, to make you feel
good from within.
It reflects the Zespri of today
– bold, playfully unexpected,
and real. The green fan takes
inspiration from the vibrant
Data source: cross-section of the kiwifruit,
• USDA National Nutrient Database for Standard • Nutrient adequacy and Nutrient Density Calculations with its different shades of
Reference Legacy Release, April 2018. based on US Daily Values and Calculations
in Darmon N. A Nutrient Density Standard
green bursts, while the red
• The Concise New Zealand Food Composition Tables
13th Edition, 2018. for Vegetables and Fruits. J Am Diet Assoc . text illustrates the energy and
2005;105:1881-87.
dynamism of our brand.
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Our Global Our ZESPRI
Supply System
Zespri has partnered with growers in to make positive contributions to The Zespri System is one of the • We’ve also established a GRASP
the Northern Hemisphere over the last local communities through the strong foundation blocks of the Zespri Brand, (GLOBALG.A.P. Risk Assessment of
recognising that quality has many Social Practices) to look after the
20 years to keep Zespri Kiwifruit on returns we provide to local growers
components, but that they all rely safety, health and welfare of workers,
shelves all year round. in Europe, Korea and Japan, the
on a combination of good practice, and to make sure they are treated
investment we’re generating in the fairly and with dignity.
Our Northern Hemisphere harvest excellent product and documented
industry, and the strong research
currently makes up around 10 percent assurance to provide customer These compliance elements are a core
and development and innovation
of Zespri’s total production, and this is confidence. part of our broader Zespri System,
partnerships we’re forging.
expected to grow significantly along used to deliver the world’s best
with demand. We’re investing in the skills and • Zespri growers are required to
comply with the Good Agricultural kiwifruit to consumers worldwide.
leadership needed for our industry for It ensures our customers know that
Our global supply strategy means Practice (GAP) system, which
the long-term future of our industry what they are buying is healthy, safe,
an increasing number of consumers underpins all activities on the
to ensure we have the leaders and orchard, from crop protection to grown in a sustainable manner and
have greater access to our fruit and
expertise to continue to deliver for looking after people and ensuring we of impeccable quality and nutritional
its health benefits. It also allows us
our communities. continue to protect the environment. standards.
Fruit
Taste | Quality | Convenience
Inherent values
Continuous
Safe | Integrity | Sustainability Improvement
culture
Customer service
Reliability of supply | Sales and
marketing | Technical support | Market
access and customer requirements
The Zespri System is the knowledge, policies and processes that embody the
Zespri Brand throughout the entire supply chain and consistently allows us to
live up to our consumer promise.
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Our Our
Innovation
Our ongoing commitment to Over the last decade, that programme
Outlook
We’re excited about the continued communities and environments thrive
innovation enables us to create better has delivered outstanding returns growth we’re seeing for Zespri through the goodness of kiwifruit in
ways of delivering value and meet and provided the platform for Zespri’s Kiwifruit, and are looking forward the years ahead.
changing consumer needs through growth. This has been led by Zespri to helping even more people,
the development of new products SunGold, a gold kiwifruit that is in
and varieties. We’re also raising our huge demand and which Zespri owns On track for rapid growth:
productivity sustainably, optimising the rights to, and licenses orchardists Forecast sales to 2025
our fruit quality, and protecting our to grow. Golds (NZ) Greens (NZ) Golds (ZGS) Greens (ZGS)
industry from pests and disease.
We’ve also recently announced the
Central to our innovation programme commercialisation of an exciting
is the joint investment we make with new Zespri Red Kiwifruit which has 236m
our research partner, Plant & Food received incredibly positive reviews
Research, in developing new kiwifruit from consumers around the world. 166m
cultivars through the world’s largest
kiwifruit breeding programme.
*Note – Red kiwifruit is excluded from the above chart and numbers.
We’re excited about exploring new cultivars through our
natural breeding techniques.
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OUR COMMITMENT TO
Sustainability
Having a brand that is recognisable across the globe.
for what it stands for as much as for
But we know there’s more for us to
the quality of its fruit, demonstrates
do.
our unwavering commitment to
making a difference day to day. Our consumers, communities and our
environment expect this of us, as we
Over the years, we’ve enjoyed
do of ourselves.
excellent growing conditions, the
kiwifruit we produce is in demand We’re committed to succeeding in the
around the world for its great taste right way – making sure we care for
and the nutritional boost it offers, we our environment, our community and
tread lightly on the land and as an our kiwifruit. That’s why we’re proud
industry we’ve built strong, thriving of our bold sustainability targets and
communities in New Zealand and commitments.
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OUR
Targets
We’ve set out the following sustainability targets outlining the areas we’ll be
focusing on.
Environment Community
We’re striving to address how • Demonstrating alignment of nutrient We want to make a positive • Ensuring every employee feels
production, supply and sales impact inputs and losses to good practice contribution to peoples’ livelihoods valued, safe and supported in their
on and enhance the environment, limits and wellbeing, through the returns jobs
with a focus on packaging, water we provide to growers, the working
• Using monitoring technology to • Attracting talent and continuing to
quality and climate change. conditions we provide for our
actively manage and demonstrate build a thriving workforce amongst
people, and the contributions we
Packaging their efficient use of water our value chain by 2030
make in our markets.
• Our packaging will be 100 percent Climate Change • Partnering within communities on
We will continue to lift our
recyclable, reusable or compostable healthy lifestyle programmes in all
• We will work with our partners to be employment standards so we attract
by 2025 our major markets by 2022
carbon positive by 2035, achieving good people and care for them
• Any plastic packaging we use will milestones of: appropriately. That means:
be made from at least 30 percent
• Zespri will be carbon neutral by
recycled plastic by 2025
2025
• By 2030, we will reduce our
packaging footprint by 25 percent
• Our industry will be carbon Kiwifruit
positive to retailers by 2030
per kg of fruit we produce
meaning we will store more Through our kiwifruit we will promote • We will offer over six billion healthy
Water carbon than we emit healthy eating and lifestyles, actively eating occasions to people around
encouraging people to eat better and the world by 2025
Our industry’s water strategy is • By August 2021, we will report our
live healthier. That means:
focused on collectively enhancing climate risks and opportunities and
and protecting our water resources. by December 2022 we will build an
By 2025, all growers will be: industry-wide adaptation plan
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Zespri International (Europe) NV
www.zespri.com
info@zespri.com
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