Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...

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Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
Bupa Health Dialog

Tools to enable
shared-decision making :
An integrated approach

Dr Henriette Coetzer
Vice President and Medical Director, Global
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
The NHS Population and decision making
A preview of the Bupa Ipsos-Mori Survey results on SDM

  Bupa commissioned Ipsos MORI to survey 1001 people in the UK in July 2010 about their views on a variety of issues in healthcare.
  The first round of results, which focused on ageing, are available at http://www.bupa.com/mediacentre/healthpulse

Bupa Health Dialog
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
The Care you need and no less,
the care you want and no more ?

      For at least 70%of
    people who have heart
     bypass surgery, the
   survival rate is no better
                                  In many people with
   than if they had chosen
                                  stable heart disease,
      to take medication
                                 medications are just as
             alone
                                good as stents or bypass
                                 surgery at lowering the
                                 chance of heart attack.
                                                            Fewer than one in five
                                                              was asked by their
                                                             health care provider
                                                           about their preferences
                                                                   for care.
                                                             Less than 50%were
                                                            able to answer basic
                                                            questions about their
                                                              condition and its
                                                                  treatment

Bupa Health Dialog
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
Key differences exist between the focus of providers and that of patients -
both in terms of what the key information is and what patients care about
most

• 46 to 86 percent of patients
  (with the exact proportion
  varying by condition) rank
  “doing what the doctor thinks
  is best” as a high priority,
  whereas only 5 to 40 percent
  of providers feel similarly.

• The way in which the
  information is presented can
  have important impacts on
  how it is processed.

Bupa Health Dialog
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
The collaboration between doctors and patients can be
improved
What matters most depends on who you ask

        Q: Did your provider discuss pros & cons “some” or “a lot”?

                          0              20%          40%             60%            80%         100%
  Elective surgery:
      Lower back pain                                                             72%
                                                                        62%

 Knee/hip replacement                                                                      90%
                                                                49%

               Cataract                                                             76%
                                                   33%

  Cancer screening:
 Prostate cancer (men)                                                        69%
                                       16%

          Colon cancer                                                            73%
                                       14%

Breast cancer (women)                                                               75%
                                     13%
                                               Discussed pros    Discussed cons
Bupa Health Dialog
          Couper M. DECISIONS Survey, 2009
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
Preference-Sensitive Care
 Differences in choice dynamics lead to variation –often unwarranted

“There is no excuse for avoidable ignorance” –Al Mulley
 Bupa Health Dialog
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
What matters most depends on who you ask and
how roles are perceived

              Q: Is doing what the doctor thinks best a top priority?

                                               % of patients who                % doctors who say
                Decision
                                               say top 3 priority                  top 3 priority

    Breast cancer surgery                                 86%                                14%
    Hip replacement                                       84%                                40%
    Knee replacement                                      78%                                35%
    Spinal stenosis                                       46%                                5%

      Sources: Sepucha K, et al. Patient Education and Counseling 2008 and Lee et al. 30th
Bupa Health    Dialog
      Annual Society for Medical Decision Making Conference, Philadelphia, 2008.
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
“Evidence doesn’t make decisions, people do…” Guyatt
Improving decision quality

  Decision quality is defined as the
  extent to which treatment reflects
  the informed preferences of
  patients and is implemented. It
  describes the agreement between
  what a well-informed patient really
  wants and the treatment he or she
  actually gets.
  Shared Decision Making is a collaborative
  effort between physician and patient,
  who share information, preferences, and
  concerns as they negotiate a course of
  action (Charles, Gafni and Whelan)

Bupa Health Dialog
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
Decision Quality through SDM -
Integrated tools and approaches
  Identify the target population              Support the decision
                                                                                  Provide ongoing support
       at the optimal time                          effectively

 Decisions are time-sensitive,             Supporting decisions in               Decisions are not one-time
 transitions in care have to be            context is critical.                  events. Health and care is a
 anticipated to identify                                                         continuum of decisions.
                                           Decision Aids need to be
 decision-windows and to
                                           evidence-based and
 allocate resources effectively
                                           accessible.

                                              Decision Aids and
  Predictive Modelling                       Specialised coaching                    Health Coaching

                                   Support the doctor-patient relationship and
                                                 system goals

   Value-aligned care                          Better quality care                  Better health and
                                                                                   well-being outcomes

 Bupa Health Dialog
                                                                                                                9
Tools to enable shared-decision making : An integrated approach - Bupa Health Dialog - Dr Henriette Coetzer Vice President and Medical Director ...
Care Pathway based variation analysis : A predictive Data
Model in the NHS
The ability to integrate data along the care continuum is critical to evaluate the potential impact of Shared
Decision Making in different delivery and infrastructure systems.

                 HD Integrated
                  Risk Model
                                                         Outpatient
                                                           Data
                                                             Speciality

                                                             Procedure

       GP Data                                                 Referral

           Diagnosis

           Analgesics
                                                   Inpatient Data
           Frequency
                                                         Procedures

Bupa Health Dialog
It is also possible to assign people to stages in their clinical
journey to present the information to support their key
decisions at that time

Bupa Health Dialog
Print, Web, and video tools reinforce the message

           Print                           Web                           Video

 • Evidence-based material       • Evidence-based info about      • Library of videos (VHS &
  printed from Healthwise®         conditions and treatment         DVD) and print material
       Knowledgebase               options available through       providing evidence-based
                                           the Web                        information
• Pamphlets and fact sheets
 from nationally recognized      • PHR, a single place to keep   • Understand key treatment
  organizations such as the       personal health information         decisions from the
         ADA or NIH                                                 physician’s and patient’s
                                    • Health Crossroads®
                                                                          perspective
• Available at various reading    provides simple navigation
   levels and in Spanish for      through difficult decisions    • Overview of the available
          many topics                                               treatment options and
                                                                      implications of each
 Bupa Health Dialog
Shared Decision Making
Reduces utilisation and medical costs

                                         Medicare Surgery Rates for Hip and Knee
   Rate per 1 0 0 ,000 Members

                                      Program
                                        Start

                                 Surgery rates falling faster than national benchmarks
                                  (Medicare and National Hospital Discharge Survey)
Bupa Health Dialog
There are a number of key imperatives in order to successfully
introduce Shared Decision Making in the NHS

   Identification      – Availability, reliability and modeling of data
   and targeting

  Competencies         – Structured interaction
 and Capabilities

 Quality Material       – Consistent, effective, evidence-based and
                          localised Decision Aids

                        – Recognising that care is a continuum of
    Ongoing
    Support               challenges and decisions
 Bupa Health Dialog
                                                                          14
Tools to enable
 Tools to enable
shared-decision making :
 shared-decision making :
An integrated approach
 An integrated approach

Dr Henriette Coetzer
Vice President and Medical Director, Global
Bupa Health Dialog
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