Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace

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Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
Top 10 Trends in
Marketing Tourism
2019

www.tourism.macdigital.ie
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
1. Themed Travel
Movie/tv themed tours, food vacations,
female-only weekends, ecotourism,
adventure travel.

Tours built around a particular time period,
historical event, TV show, movie, or other
special interest that focuses on groups of
people.

Game of Thrones Filming Locations Tour | Star Wars Tour, Skellig Islands   01
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
2. Virtual Reality
VR is becoming more and more of an
industry shaker in travel and tourism. Its
flexibility offers vast opportunities - potential
guests can visualise themselves in desired
locations. VR can be used by hotels and
venues to give guests a 3D tour of a rental
location.

Wild Atlantic Way Virtual Reality / 360 | VR Holidays - app for Android and iOS   02
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
3. Culture
Culture-based tours immerse the visitor in a
country and its culture, especially with
increased expat opportunities available.
Guided tours being led by natives and locals
are particularly popular.

Airbnb - Dublin Food Tours, Beer Tasting Experience | Wicklow Way Farm Experience | Causey Farm in Co Meath   03
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
4. One-Off Experience
Activities outside of tourists’ regular
experiences. Rather than your regular
holiday with the beach, the pool and
shopping, experience holidays are proving to
be very popular.

Dursey Island Cable Car, Co. Cork | Winter Solstice in Newgrange, Co. Meath | Family Kayaking with Seals, Co. Cork   04
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
5. Surprise Me
Travellers learn about their destinations
when they arrive at their designated
departure airport.

Expedia.co.uk found that 1/4 of people who
book their holiday months in advance, say
the excitement of travel gets lost due to an
overload of information available online.

Groupon.ie “Mystery Trip”                      05
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
6. Multi Generation
2017 saw a massive trend of 'solo travel',
especially with female solo travel - now it's
the whole family - parents, children,
grandparents, aunts, uncles, etc.

Fota Wildlife Park, Co. Cork | Trabolgan, Co. Cork | Lahinch, Co. Clare   06
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
7. Online Reviews
When it comes to booking a holiday, whether
it’s the flights/train, the accommodation or the
activities that we engage in, we will seek advice
from those who have traveled before us. Trip
advisor was once the most reliable source.
However, Facebook, Instagram and using
hashtags have now become increasingly
popular, along with reviews being left on the
websites.

Airbnb | Booking.com | Trivago                      07
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
8. Gen X & Business
Sometimes the business traveler will extend
their stay, making their trip a “bleisure”
trip.Moving away from attracting millennial
generation. Emphasis on attractions close to
the business venue.

Afternoon Tea in Kylemore Abbey | Whiskey Museum in Dublin   08
Top 10 Trends in Marketing Tourism 2019 - www.tourism.macdigital.ie - Squarespace
9. Eastern Outbound
Exploring the cultures in the Eastern Countries.
Looking at life in India, Dubai, and China.
Taking part in cooking classes, visiting markets,
etc.

Dubai for the tax free, luxurious shopping with expensive brands   09
10. Sustainable Adventure
Exploring the cultures in the Eastern Countries.
Looking at life in India, Dubai, and China.
Taking part in cooking classes, visiting markets,
etc.

Eco-Sleep, Hemp Cottage, DownPatrick, Co. Down | Ard Nahoo, Mullagh, Co. Leitrim | Killary Adventure, Co. Galway   10
Thank you

www.tourism.macdigital.ie
+353 86 6087053
info@macdigital.ie
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