TRADE MANUAL INCLUDING THE BAY OF ISLANDS - WWW.NORTHLANDNZ.COM/TRADE
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INCLUDING THE BAY OF ISLANDS TRADE MANUAL WWW.NORTHLANDNZ.COM/TRADE
KIA ORA FROM CONTENTS
NORTHLAND
Where we are 4
Airports and Transfers 6
Positioning Northland | Brand Pillars 7
NEW ZEALAND
Summer | Contrasting Coastlines 8
Autumn | Northern Subtropical Pathways 8
Winter | Mäori Living Today 9
Spring | Ancient Living Forests 9
For Trade Travel enquiries, contact:
Northland Journeys 10 Trade Marketing Manager
Key Product | Top Things to See and Do 12 Sarah Archer
+64 21 858 086
Northland Trade Portal 14 sarah.archer@northlandnz.com
NORTHLAND, NEW ZEALAND
This Trade Manual is the start of the conversation – selling Northland to the world.
North of Auckland, subtropical Northland’s With accommodation to suit all budgets including
longer summers and milder winters attract high end luxury accommodation; world class
Auckland
tens of thousands of visitors year-round. golf courses; and an eclectic mix of food and
beverage providers from farmers’ markets and
Spectacular yet diverse coastlines, marine
roadside stalls to award-winning restaurants,
reserves, kauri forests, and two oceans that
wineries and artisan boutiques, Northland should
collide make Northland – New Zealand’s
be included in any New Zealand travel itinerary.
northernmost region – an unmissable destination.
Not only is Northland breathtakingly beautiful, Tena koutou Wellington
it’s also a place of deep cultural and historical
Nau mai, haere mai ki Te Tai Tokerau.
significance, where two of New Zealand’s
peoples came together, Mäori and Pakeha. Piki mai, kake mai.
Christchurch
We welcome you to Northland.
Dunedin
2 WWW.NORTHLANDNZ.COM/TRADE Poor Knights Marine Reserve WWW.NORTHLANDNZ.COM/TRADE 3
Cape Reinga
NORTHLAND, NEW ZEALAND
Top of the North
WHERE
The Twin Coast Discovery Highway leads you on
a circular journey through beautiful Northland.
Ideal for self-driving visitors; this 800km
Bay of Islands
touring route connects you with the region's
WE ARE
profound mystique. Best completed over a
number of days, the Twin Coast experience is
one of contrasts: the sophisticated East Coast
including the Bay of Islands and Whangärei;
the enchanting West Coast's ancient forests
and rugged coastline; and the Top of the
North encompassing Doubtless Bay, 90 Mile
Beach and Cape Reinga, a place of spiritual
significance for Mäori.
West Coast
East Coast
Key to Map
4 WWW.NORTHLANDNZ.COM/TRADE
AIRPORTS & TRANSFERS POSITIONING NORTHLAND
Northland has three airports that service domestic flights, and welcomes cruise Northland has always attracted New Zealand holidaymakers because of its pristine white sandy
beaches, maritime sports and relaxed pace - and our summers last a little longer. International
ships to the Bay of Islands and Marsden Point. visitors are drawn to our authentic Mäori culture, natural wonders, and stories about our heritage
and people (Mäori and Pakeha).
AUCKLAND CITY DRIVE TIMES KAITAIA AIRPORT Northland is represented by four brand pillars, each one a storytelling champion of the
uniqueness of Northland:
• 2 hour drive to Whangärei Approximate flight time:
• 3 hour drive to Paihia 60 minutes from Auckland
• 4 hour drive to Hokianga Harbour
• 4.5 hour drive to Kaitaia
CRUISE SHIPS
Drive times are approximate
Tender wharves are located in the Contrasting Northern
Bay of Islands at Waitangi, Paihia
and Russell. Cruise ships can dock
Coastlines Subtropical
BAY OF ISLANDS AIRPORT alongside at Northport in Pathway
(KERIKERI) Marsden Point, south of Whängarei.
Approximate flight time:
50 minutes from Auckland CLIMATE
Northland is New Zealand’s warmest
WHANGÄREI AIRPORT subtropical region. There are 2,000
sunshine hours on average each year.
Approximate flight time:
The hottest months are January and
40 minutes from Auckland
February, and winters are mild. Daylight
saving is in effect September to April.
Mäori Ancient
Living Living
Today Forests
6 WWW.NORTHLANDNZ.COM/TRADE Te Paki sandboarding WWW.NORTHLANDNZ.COM/TRADE 7
SUMMER (DEC – FEB) WINTER (JUN – AUG)
CONTRASTING COASTLINES MÄORI LIVING TODAY
Average summer temperature: Average winter temperature:
24°C high, 14°C low 16°C high, 7°C low
Northland’s contrasting coastlines are among Discover Kupe, the first of the Polynesian
the best in the world, but unlike most they are Explorers and encounter Mäori lifestyles
Hokianga, West Coast, and Tasman Sea Waitangi Marae
not overrun, crowded or commercialised. of today.
The East Coast beckons a discovery of white When the rest of the country are warming in front
sandy beaches, sheltered coves and pristine of the fire, visitors to Northland are still enjoying
harbours to gather kaimoana (seafood), dive, the many outdoor activities and stunning scenery.
swim, sail, snorkel or surf. On the wild West
Around the region you’ll find opportunities to
Coast visit shipwrecks, the solitude of empty
discover the Mäori language, culture, stories and
beaches, the world’s oldest and largest kauri
traditions in Northland. No matter what the time
trees, prehistoric rock formations, crystal clear
of year, our special places including Waitangi
freshwater lakes and giant sand dunes.
Treaty Grounds are open for business.
Bay of Islands, East Coast, and Pacific Ocean
(Image: Fullers GreatSights) Flax weaving
AUTUMN (MAR – MAY) SPRING (SEP – NOV)
NORTHERN SUBTROPICAL PATHWAYS ANCIENT LIVING FORESTS
Average autumn temperature: Average spring temperature:
21°C high, 11°C low 19°C high, 10°C low
Journey to New Zealand’s northernmost point Explore ancient kauri forests, walk amongst
where oceans collide and spirits depart for living giants.
their ancestral homeland of Hawaiki.
When you stand before the ancient kauri trees
While autumn starts to descend on the country, you are in the presence of living entities that were
Northland’s warm weather lingers on, making mature trees before any human came to these
it an attractive destination for visitors. This is an shores. Explore these ancient living forests, regal
ideal time of year to enjoy the many walking and with mighty trees that have supported lives and
cycling tracks and trails, and the region’s fresh livelihoods for centuries. Remember that despite
produce, award-winning wines and restaurants, their immense size these giants are also fragile,
and artisan food and beverages. and now it is our turn to protect these great
guardians of the forest.
Bill from Footprints Waipoua
Cape Reinga, where two oceans collide with Täne Mahuta, ‘Lord of the Forest’
8 WWW.NORTHLANDNZ.COM/TRADE WWW.NORTHLANDNZ.COM/TRADE 9
NORTHLAND JOURNEYS JOURNEY ARTWORK
The Northland Journeys beckon you off the providing relevant information about things to Each Northland Journey is depicted in a downloadable and printable PDF map,
beaten track and on to roads less travelled. This see and do, including local tips, from around
and associated pin and stamp. The artwork reflects the special wairua (essence),
unique set of superb and stunning five road and the region.
one water-based touring routes tells the stories icons and features of each journey.
The journeys traverse the untamed and
of our region and people, while revealing more
dramatic Ancient Kauri Trail; the majesty of
of our favourite places and hidden gems. ANCIENT KAURI TRAIL
Where Giants Gather; the towns and coastal MAP LEGEND Kaikohe 54 KM
HA
RB
OUR
Rawene
A
NG
Paihia 88 KM
Car Ferry
Download these maps and give them to clients routes of Into the Wide Blue Yonder and the
Dargaville 81 KM
Niua
KI
A
12 Point of Interest
Arai Te Uru HOOpono
ni
that are visiting Northland, or use them to pitch Secret Coast Route; the magnificent beauty Route 22 Omapere
Waima Forest Help stop the spread of
Kaitiaki o Te Wahapu o Kauri Dieback.
Protect our beautiful forest
Northland to the undecided. These maps are of All About Islands; and the history and Walking track Hokianga Nui a Kupe
Mataraua
by staying on walking trackss
and cleaning your footwe
Swimming Forest ar
WAIMAMAKU
contrasting coastlines of Te Ara Coast to Coast.
and equipment.
tools that will make selling Northland easier
Food To Paihia
Cafe
Shop Tane Mahuta 20
21
Kaikohe
Example: The Ancient
Kauri Trail
& Kauri Walks
Petrol station
19 Waipoua
Forest
Museum Drivers Tip:
18 Slow down and enjoy
Scenic views Millennium Forest Projec
the scenery and fresh The seafaring history of
Plan your route arou Regenerating Kauri Forestt
17 forest air through
Northland’s West Coast tells the
nd Iconic photo stop!
400m the winding roads
Katui Rd of the Waipoua Forest.
Northland by downlo
Maunganui Bluff
Local favourite
stories of more than 150 ships,
ading Don’t miss
ARANGA BEACH
Aranga Coast Rd 15
free Journey maps
16
tossed from the unforgiving
‘7 Stands of Kauri’ KAI IWI LAKES
Trounson Trounson Kauri Park
Tasman Sea and wrecked against
13 Park Rd
before you arrive, at 14
KAIHU Did you know?
Ka i Iw i L a k e s
the dunes and sandbars.
www.northlandjourn
NORTHLAND, NZ The kauri tree
(Agathis Australis),
eys.co.nz Kaihu Forest is New Zealand’s larges
Rd
Omamari Rd t
Kaitaia and most famous native
OMAMARI 12 The kauri is related to the
tree and only grows in
tree.
conifer Museums, old buildings and
Whangarei the
subtropical northern part
of the North Island. abandoned railway lines pay
Auckland
Omapere 81 KM
Maungaturoto 64 KM
DARGAVILLE homage to the lore of kauri
BAYLYS BEACH 11
Baylys Coast Rd 7
8
loggers and gumdiggers. And
9 To Whangarei
Did you know? 10
mighty kauri that have withstood
Kumara
The original masts from
‘Rainbow Warrior’ now
the
overlook
Dargaville
Museum
Country
the test of time and human
R IP IR O B E A C H
Dargaville and the Waipo
ua River
TASMAN
located outside the Darga
ville Museu m
Regenerating
Kauri Forest
Drivers Tip:
Keep an eye in
intervention still stand tall,
SEA 6
the mirror and
let the locals pass strong and proud, providing the
R IVER
safely.
O links to our ancient past.
A
Gum IR Tokatoka Peak
WA
Digger
Kumara
Country
Historic Kauri Logging
Prepare to be awed by this place
Country
RUAWAI 5
of dramatic contrasts, through
Sterling Bushman’s
Reserve
Regenerating
To
farmland, villages and the
MATAKOHE 4 Kauri Forest Whangarei
Did The Kauri 3
2
PAPAROA ruggedly beautiful beaches of the
Museum Pahi
you know?
The Paparoa
Walkway
wild and untamed West Coast, to
Kaipara Harbour
the peaceful shelter and majesty
ARBOUR
is one of the
largest MAUNGATUROTO 1
harbours
© Northland Inc. 2018
in the world. of the kauri forests.
AH
It covers 947 kms2 Brynderwyn
Dargaville 64 KM
(366mi 2 ) Whangarei 61KM
R
IPA
Auckland 111KM
at high tide. KA
Pouto Kaiwaka
Feb 2018
Find more at northlandjo To Auckland
urneys.co.nz Te Hana
WWW.NORTHLANDNZ.COM/TRADE 11
KEY PRODUCT
TOP THINGS TO SEE & DO
9. REST, RELAX, UNWIND 11. DISCOVER OUR PIONEERING HISTORY
Northland offers a wide range of accommodation. On the West Coast head to the Kauri Museum,
After a day at Waitangi or out among the islands a pride of Northland, which tells the story of
of the Bay, relax and unwind at the Copthorne our pioneering settlers through the lens of the
Hotel & Resort Bay of Islands or head to the kauri industry.
1. UNDERWATER PLAYGROUND 5. JOURNEY TO WHERE TWO refurbished Scenic Hotel Bay of Islands.
Head out from Whangärei on the Northland OCEANS COLLIDE 12. THE FIRST CHAPTER IN
Journey Into the Wide Blue Yonder to the Journey to New Zealand’s northernmost point 10. ANCIENT FORESTS NEW ZEALAND'S HISTORY
Tutukaka Coast for an unforgettable day with Cape Reinga and 90 Mile Beach in a full day Northland is home to the best preserved and Located on Northland’s West Coast, the
Dive! Tutukaka. Enjoy some diving, snorkelling, of action and discovery or take a bus tour with largest of the remaining kauri forests in New stunning Hokianga was the place Kupe,
stand up paddle boarding or sightseeing at the Explore or Fullers GreatSights. Zealand. Visit on your own or even better, take New Zealand’s first discoverer, landed over
world-famous Poor Knights Islands Marine
a guided walk by day or night with Footprints 1000 years ago. Opening in the area in late
Reserve - one of the most spectacular dive 6. DISCOVER FROM ABOVE Waipoua. You might even hear kiwi in the wild. 2020, the Manea Footprints of Kupe Cultural
spots in the world.
Check out the Bay of Islands and Northland Centre will showcase his story; the story that
from the air with Salt Air for a unique and started it all.
2. CRUISE THE ISLANDS OF THE BAY memorable experience. Have your camera
Watch for dolphins when cruising through the ready to capture the spectacular coastline
Bay of Islands to the famous Hole in the Rock on views and island scenery. Bay of Islands
the Dolphin Seeker with Fullers GreatSights
Bay of Islands, or for a change of pace take 7. IMMERSE IN MÄORI CULTURE AT
Explore’s Ocean Adventure, the Bay of Islands’
fastest boat to the Hole in the Rock.
NEW ZEALAND'S BIRTHPLACE
Visit New Zealand's most important historic
3. OVERNIGHT IN THE BAY site, the Waitangi Treaty Grounds in the
Bay of Islands. Take a guided tour, watch the
What better way to experience the Bay of Islands
incredible Mäori cultural performance, and visit
than an overnight on a boat. Board The Rock for
the on-site museums; Te Köngahu and recently
loads of fun courtesy of the only overnight cruise
opened Te Rau Aroha.
in the Bay of Islands. Enjoy snorkelling, kayaking,
island walks and the opportunity to catch or
collect seafood (kaimoana).
8. EAT, DRINK & BE MERRY AT
NEW ZEALAND'S OLDEST PUB
4. SAIL THE HIGH SEAS After a day at sea, it’s time for a drink,
Enjoy the beauty of the ocean wrapped up in dinner, and a night in divine accommodation
nautical memorabilia and history with a day at New Zealand’s oldest licensed hotel, the
sailing in the Bay of Islands on Northland’s Duke of Marlborough on the waterfront in
iconic tall ship, the R. Tucker Thompson. Russell. Don’t forget to ask about the tales
of debauchery from days of old.
12 WWW.NORTHLANDNZ.COM/TRADE WWW.NORTHLANDNZ.COM/TRADE 13
Bay of Islands
NORTHLAND
TRADE PORTAL
For more information on trade ready product available in Northland,
check out the trade portal on www.northlandnz.com/trade.
The listings include accommodation and sightseeing options that agents can book on behalf of
their clients. The trade portal can be searched using the comprehensive search features that
categorise by type and location. There is even a 'print my brochure' function which allows users to
print listings included in the relevant search.
The trade portal houses additional tools including images, maps, suggested itineraries, brochures
and publications which help agents to sell and understand Northland more effectively.
TRADE TOOLS INCLUDE
BROCHURES MAPS ITINERARIES
PUBLICATIONS SUPPORT
14 WWW.NORTHLANDNZ.COM/TRADE Whangärei Falls Museum of Waitangi WWW.NORTHLANDNZ.COM/TRADE 15
HE AHA TE MEA NUI O TE AO?
WHAT IS THE MOST IMPORTANT THING IN THE WORLD?
HE TANGATA, HE TANGATA, HE TANGATA
IT IS PEOPLE, IT IS PEOPLE, IT IS PEOPLE
A MÄORI PROVERB
WWW.NORTHLANDNZ.COM/TRADE
+64 9 438 5110 @NorthlandNZ Northland Inc, Level One,
35 Walton Street,
tourism@northlandnz.com @NorthlandNZ
Whangärei 0140,
New Zealand
©2020
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