TWO YEAR ACTION PLAN for Nature Based Tourism in Western Australia 2019 and 2020 - Department of Biodiversity, Conservation and Attractions
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Department of Biodiversity,
Conservation and Attractions
TWO YEAR
ACTION PLAN
for Nature Based Tourism
in Western Australia
2019 and 2020
EXTRAORDINARY
landscapes,
ISLANDS,
WILDLIFE and
NATIONAL PARKS
Cover photo: Peter Nicholas; Above: Jane Hilton.
2
w o rd fro m t he
Fore
MINISTER FOR ENVIRONMENT
Nature-based tourism is one the fastest growing sectors in the global
tourism industry. Blessed with incredible natural assets, Western Australia
is an outdoor tourism mecca with huge potential to attract new
international and domestic visitors.
Snorkelling with humpback whales Progress has been made towards the priority The Action Plan provides for increased
off Exmouth, mountain biking in WA’s commitments of the State Government, cooperation between the four DBCA
southern forests or “eco glamping” including the creation of national parks entities and identifies common objectives
on Rottnest Island – the possibilities at the Houtman-Abrolhos Islands, along for Parks and Wildlife Service, Rottnest
are endless. the Fitzroy River and the waters of the Island Authority, Botanic Gardens and
Buccaneer Archipelago. The process Parks Authority and the Zoological Parks
The State Government has responded
to nominate the Burrup Peninsula and Authority as well as partnerships with
to this opportunity by creating the
surrounds for World Heritage listing has other government agencies including the
Department of Biodiversity, Conservation
also commenced and could introduce Department of Jobs, Toursim, Science
and Attractions (DBCA) that manages a
visitors to some incredible Aboriginal and Innovation, and private sector
suite of key tourism attractions.
cultural experiences. tourism operators.
The McGowan Government’s Plan for Our
DBCA is improving access and sustainable The new Action Plan has been developed
Parks initiative will secure a further five
infrastructure in many of WA’s most iconic to help guide the activities of DBCA and
million hectares of new national parks,
national parks. its partners who help manage WA’s most
marine parks and other conservation
significant natural areas.
reserves over the next five years. New opportunities for dynamic tour
activities have been created and the DBCA has developed the Action Plan with
The expansion will see the State’s
department is exploring innovative input from 12 government agencies and has
conservation estate increased by over
accommodation options that will enable consulted with over 80 tourism stakeholders
20 per cent and will create new jobs,
visitors to experience the State’s most and organisations to refine the document.
tourism and recreational opportunities.
unique and special landscapes.
I look forward to seeing these exciting
The plan also identifies visionary approaches
The Two Year Action Plan for Nature-Based new nature-based tourism and Aboriginal
to work with traditional owners to create,
Tourism in Western Australia 2019 and cultural experiences evolve.
jointly manage and expand our parks.
2020 is designed to leverage DBCA’s brands
Hon Stephen Dawson MLC
and attractions as high value tourism
Minister for Environment
assets while preserving key conservation
obligations and principles.
3
WESTERN
AUSTRALIA offers
STUNNING
LANDSCAPES,
countless natural
EXPERIENCES
AND ANCIENT
Aboriginal
CULTURE
o rd fro m t he
Fore w
MINISTER FOR TOURISM
Tourism is a major focus of the Western
Australian State Government. It forms a
vital part of our plan to provide jobs and
small business opportunities for Western
Australians while improving our economy,
now and into the future.
Government, industry and private enterprise Western Australia offers breathtaking
are working collegiately on new tourism landscapes, pristine offshore islands and
products such as creating new cruise ancient Aboriginal culture. The State’s iconic
ship and national park destinations and national parks are extraordinary unspoilt
transitioning snorkelling with humpback wonders and three have been recognised
whales into a licensed industry to help on the World Heritage List.
attract international and domestic visitors.
Perth has always had world class beaches
This outcome-driven Action Plan will and wineries and has recently undergone
help guide government investment and a vibrant transformation giving rise to
collaboration across the State’s priority outstanding new hotels, restaurants and
nature-based tourism projects. sporting/entertainment venues in the city’s
thriving central business district.
The publication complements the Two Year
Action Plan for Tourism Western Australia We are sitting at the doorstep of Asia
2018 and 2019 and will help create – pristine, extraordinary and vibrant.
opportunities for private sector investments There has never been a better time to
and partnerships on lands managed develop and promote our State’s natural
by DBCA. attractions as key tourism assets.
The Department of Jobs, Tourism, Hon Paul Papalia CSC MLA
Science and Innovation (JTSI) is the State’s Minister for Tourism
lead agency for tourism and economic
development. JTSI will play a key role in
working with government agencies and
private enterprise proponents to facilitate
new tourism products.
5
TWO YEAR ACTION PLAN FOR NATURE-BASED TOURISM IN WESTERN AUSTRALIA 2019 AND 2020
VISION OBJECTIVE PARTNERS
Photo: Ronel Shephard
Develop and promote our This Action Plan has been developed to
To make
State’s natural attractions as key guide the activities of the Department
tourism assets. of Biodiversity, Conservation and
WESTERN
Attractions (DBCA) and its partners.
This will be achieved by focusing on six
key areas: The Action Plan complements the Two
AUSTRALIA
Year Action Plan for Tourism Western
• Enhancing the State’s natural attractions
Australia 2018 and 2019 and will help
for visitors
create opportunities for private sector
the MUST-VISIT
• Improving access to the State’s investments and partnerships on lands
nature-based tourism destinations and waters managed by DBCA.
NATURE-BASED
• Aligning key attractions to target
The Action Plan aligns with the State
tourism audiences
Government’s Plan for Our Parks
• Developing nature-based
TOURISM
initiative.
accommodation and events
DBCA is comprised of the Parks and Wildlife
• Promoting Aboriginal culture and
DESTINATION
Service, Biodiversity and Conservation
heritage
Science, Rottnest Island Authority, Zoological
• Embracing digital technologies to Parks Authority and the Botanic Gardens
in Australia.
innovate in visitor communications, and Parks Authority. DBCA will work in
marketing, sales and education. collaboration with partners to implement
this plan, including Aboriginal traditional
owners, local, State and Commonwealth
government agencies, tourism businesses,
regional tourism organisations, not-for-profit
tourism organisations, Western Australian
Indigenous Tourism Operators Council,
Tourism Council of Western Australia,
National Trust and the WA Parks Foundation.
6
ACTIO N
PLAN
This Action Plan will be monitored to ensure
the relevant State Government priorities
and commitments in nature-based tourism
are delivered.
All projects will advance in accordance with
relevant legislation and State Government
agency management plans.
DBCA recognises in developing nature-based
tourism and recreation, it is important to
consider potential environmental, social and
economic impacts to ensure that the unique
values of an area are conserved.
Further feasibility assessments and detailed
planning will be undertaken as required to
progress the proposals in this plan.
Photo: Kelly Waples
7
We will work wit h t he
TOURISM INDUSTRY
AND OTHER PARTNERS
to improve
VISITOR EXPERIENCES
in Western
Australia
Photo: Tourism Western Australia
8
We will assist with the We will continue to
planning of new tourism work with partners for
experiences in our parks the benefit of parks and
and protected areas the community
a. The Department of Jobs, Tourism, a. Work with leading tourism bodies to
Science and Innovation will work with ensure high quality and sustainable
government agencies and private tourism standards across our parks and
enterprise proponents to facilitate new protected areas.
tourism products.
b. Engage with partners to build
b. Ensure planning for parks enables appreciation for parks, support
innovative new tourism experiences Aboriginal tourism, facilitate
and accommodation proposals to be investments and deliver new
considered. tourism experiences.
c. Help attract government, private c. Reduce red tape and regulatory costs
enterprise and industry investment to for accredited tourism businesses that
nature-based tourism projects. meet these standards.
d. Progress the recommendations of the
We will help make nature- Eco and Nature Based Tourism 90 Day
based tourism experiences Regulatory Mapping and Reform Project
more accessible and to reduce red tape.
affordable
a. Continue to work with the tourism
industry to develop bookable tourism
experiences.
b. Work towards making park passes and
experiences suitable for travel trade
distribution.
9
We will
PROVtoE
IMaccess
WESTERN
AUSTRALIA’S
natural
ATTRACTIONS
10We will make Western We will improve aviation
Australia a premier trails access to key nature-based
destination tourism destinations
a. Establish Collie as the State’s premier a. Facilitate air access to key destinations
trail town offering world-class trails in including the Houtman-Abrolhos Islands
Wellington National Park and near Collie. and parks in the Kimberley Region.
b. Establish Dwellingup as a world-class trails b. Work with private enterprise and local
destination by upgrading trails in Lane government agencies to trial seaplane
Poole Reserve. and helicopter charter operations
c. Develop and promote walk, cycle, canoe according to visitor demand.
and horseriding trails in priority locations
consistent with the WA Strategic Trails We will improve tourist
Blueprint 2017 to 2021 and the South road linkages and park
West and Perth and Peel Mountain Bike visitor access
Master Plans. Make provisions for universal
access on trails where appropriate. a. Upgrade roads in high profile parks
to improve the visitor experience
d. Develop and promote mountain bike and provide safe access. Priorities
trails in Wooditjup National Park in include John Forrest National Park,
Margaret River, parks of the Perth Hills, Dampier Peninsula, Lane Poole
Nannup and Pemberton and the Great Reserve and Wellington, William Bay,
Southern region. Karijini, Fitzgerald River and Purnululu
e. Expand the Marli Riverpark Trail national parks.
interpretation nodes at iconic locations b. Identify opportunities to upgrade
throughout the Swan Canning Riverpark. infrastructure in high profile national
f. Support the National Trust to improve and parks to enhance visitor experience and
promote the Golden Pipeline Heritage Trail access including lookouts and bridges.
through online cross‑promotion.
c. Upgrade jetties on Rottnest Island to
g. Department of Local Government, Sport improve visitor access and safety.
and Cultural Industries will help develop
the Goldfields-Esperance Arts and Culture We will improve water
Trail to showcase sites of international and based access to Western
national significance. Australia’s national parks
h. Work with local governments and and offshore islands
regional development commissions to
investigate the feasibility of a Kalbarri to a. Facilitate access to Rottnest Island, Swan
Shark Bay 4WD trek as a new off-road Canning Riverpark, Houtman-Abrolhos
tourism experience. Islands and Lake Kepwari by providing
jetties, boat ramps and/or moorings.
i. Assist in the refresh of the Gascoyne
Murchison Outback Pathways self b. Work with Department of Primary
drive experience. Industries and Regional Development,
Department of Transport, private
j. Continue to promote, maintain and
enterprise and local governments to
improve the Bibbulmun, Cape to Cape,
trial fast ferry services at Geraldton and
Munda Biddi and Wadjemup Biddi trails
Perth’s Swan Canning Riverpark.
and encourage new industry investment
in accommodation and visitation products.
11We will
EXPLORE
NEW WAYS
for visitors to
ENJOY WA’S
natural
ATTRACTIONS
12We will introduce a new We will support sustainable
range of nature-based nature-based and wildlife
tourist attraction passes interaction tourism
a. Develop a Perth Attractions Pass which
experiences
may include Rottnest Island, Nearer a. Build a Wadjemup Conservation and
to Nature activities, Scitech, Penguin Research centre on Rottnest Island.
Island, Yanchep National Park tours and
b. Continue to support the development
activities, Western Australian Maritime
of Ningaloo Marine Park as a
Museum, Nambung National Park,
world-class destination for sustainable
Western Australian Museum and entry
in-water interactions with marine
to near-Perth national parks.
wildlife, including whale sharks, manta
b. Investigate the introduction of a rays and humpback whales.
Southern Attractions Pass based on
c. Support Department of Jobs, Tourism,
partnerships with the Valley of the
Science and Innovation in working
Giants Tree Top Walk, Albany Whaling
with industry to showcase places
Station, The Gap and Natural Bridge
and experiences along the WA coast
in Torndirrup National Park, Granite
for cruise tourism including Albany,
Skywalk in Porongurup National Park
Busselton, the Houtman-Abrolhos
and the National Anzac Centre.
Islands, Kimberley coast and WA’s
c. Partner with the private sector to coastal World Heritage areas.
retail and promote attractions and
d. Develop new animal close-encounters
parks passes.
and behind the scenes experiences with
d. Review visitors fees at key destinations exotic and Australian native animal
to make it more convenient for visitors species at the Perth Zoo.
to pay for entry.
e. Support unique experiences at Rottnest
Island such as glass bottom sea
kayaking, underwater helmet walks and
catamaran tours.
f. Develop and complete the Perth Water
Precinct Plan for the Swan Canning
Riverpark.
g. Support new tourism initiatives at
Perth’s Matagarup Bridge.
13We will work with We will explore
government, industry, opportunities to host
community and private high quality nature-based
enterprise to improve tourism events
nature-based tourism a. The Department of Local Government,
accommodation options Sport and Cultural Industries (DLGSCI)
a. The National Trust will investigate will deliver the new WA Museum.
opportunities to utilise State owned b. Work with DLGSCI to implement the
heritage buildings in Greenough, WA Cultural Infrastructure Strategy
Beverley and Jarrahdale as new tourism to create site specific nature-based
accommodation. tourism installations and Aboriginal
b. Support partnerships to deliver new cultural experiences at the new WA
and improved eco-accommodation Museum, Swan Canning Riverpark and
experiences in WA’s national parks. Rottnest Island.
c. Plan for new and upgraded c. Support the Perth Observatory to create
campgrounds with a focus on an innovative astronomy, science and
Rottnest Island, Karijini, Murujuga, technology tourism product.
Cape Arid and Wellington national d. Host a series of high profile music
parks, Lane Poole Reserve and along events at Kings Park throughout
the Turquoise Coast. 2019/20.
e. Investigate extending the Kings
Park Wildflower Festival concept
to incorporate multiple sites and
venues throughout Western Australia
during September and October.
Create linkages with existing regional
wildflower festivals.
f. Facilitate events set amongst Western
Australia’s leading national parks.
g. Build new café and function centre
facilities at Perth Zoo to host larger
events, expos and conferences.
14We will
ATE
FACILITmore
NATURE-BASED
accommodation & events
15We will GROW
NATURE-BASED
tourism opportunities in
REGIONAL & REMOTE
Western Australia
16We will implement the Shark Bay World Heritage Area Dampier Peninsula
Plan for Our Parks initiative d. Upgrade visitor experiences under m. Work with State Government agencies,
in consultation with the Destination Shark Bay plan and, traditional owners and tourism
Aboriginal traditional in partnership with tourism operators, operators regarding the sealing of the
owners, to conserve redevelop Monkey Mia. Cape Leveque road and to inform the
Western Australia’s unique e. Negotiate new ecotourism planning of the Buccaneer Archipelago
places and provide new accommodation at Francois Peron marine park.
and enhanced tourism National Park. John Forrest National Park
destinations f. Consult with Aboriginal traditional n. Upgrade visitor facilities in John Forrest
owners about the opportunity to create National Park to accommodate the high
a. Boost nature-based and cultural tourism
the Kalbarri to Shark Bay 4WD track as a visitor demand and promote the park as
opportunities by delivering new and
new off-road experience. a window to WA’s national parks.
expanded parks across Western Australia
including Fitzroy River National Park, Ningaloo Coast Shoalwater Islands Marine Park and
Houtman-Abrolhos Islands, Ningaloo g. Maintain low-key style camping along Rockingham Lakes Regional Park
Coast, Wellington National Park, Helena the Ningaloo Coast whilst improving o. Investigate opportunities to improve
and Aurora Range National Park and access and visitor facilities including visitor facilities at Cape Peron and
parks around the Buccaneer Archipelago. roads, shade structures and interpretive to upgrade the Penguin Island
information, and undertake coastal Discovery Centre.
rehabilitation in key areas.
Continue to develop parks Preston River to Ocean and Leschenault
as tourism destinations by Karijini National Park Regional Parks
improving visitor facilities h. Continue to improve visitor facilities p. Prepare management plans and consult
and increasing visitation to in Karijini National Park, including with the community to guide the
regional Western Australia campgrounds, interpretive information development of walk trails, cycle paths,
and lookouts. lookouts, interpretive shelters and
Murujuga National Park picnic shelters.
Houtman-Abrolhos Islands
a. Nominate the Burrup Peninsula and Southern Forests
surrounds (traditionally referred to as i. Plan and progress visitor facilities in the
Houtman-Abrolhos Islands. q. Upgrade roads and facilities in William
Murujuga) for World Heritage status
j. Work with Department of Primary Bay National Park near Denmark.
and support the development of the
Murujuga Living Knowledge Centre. Industries and Regional Development, r. Work with private enterprise to
City of Greater Geraldton and local investigate ecotourism opportunities
Kalbarri National Park at the Gloucester Tree and Pemberton
regional tourism organisations to
b. Build the Kalbarri Skywalk and develop Geraldton as the gateway to Arboretum near Pemberton.
associated visitor facilities and work the Houtman-Abrolhos Islands. Recherche Archipelago Nature Reserve
with the tourism industry and Aboriginal
k. Partner with the WA Museum to create s. Consider construction of a Middle
traditional owners to develop guided
interpretation and 3D/augmented reality Island-Lake Hillier viewing platform
activities and interpretation.
around the 400 year celebration of the and staircase.
Millstream Chichester National Park Batavia shipwreck on Beacon Island in
the Houtman-Abrolhos Islands. Perth Hills
c. Facilitate an ecotourism development
opportunity at Palm Pool. t. Seek opportunities for adventure
Buccaneer Archipelago
tourism in the Perth Hills.
l. Undertake planning and consultation to
guide increased access to the Buccaneer
Archipelago and facilitate opportunities
for Aboriginal cultural experiences linked
to the proposed parks as appropriate.
17We will provide We will increase awareness
opportunities for Aboriginal of Aboriginal culture
people to help manage and Aboriginal cultural
parks through formal joint experiences
management arrangements a. Work with government agencies,
and other partnerships Aboriginal traditional owners and
a. Partner with Aboriginal traditional private enterprise to develop and
owners to manage country and to promote the Murujuga Living
provide tourism opportunities through Knowledge Centre on the Burrup
the Aboriginal Ranger Program. Peninsula.
b. Continue to implement the Culture
We will increase Aboriginal in the Parks program to promote
cultural tours and Aboriginal cultural experiences and
experiences events in Western Australia’s national
parks and other conservation reserves.
a. Partner with Aboriginal traditional
c. Partner with Aboriginal organisations
owners and Western Australian
and artists to ensure Aboriginal culture
Indigenous Tourism Operators Council
and heritage is reflected in parks’
to improve access to parks for
interpretation materials.
Aboriginal cultural tourism experiences.
b. Provide opportunities through the
Aboriginal Ranger Program for rangers
to obtain training and practice in
providing guided experiences.
c. Provide opportunities for more
Aboriginal cultural experiences, tours
and events within Kings Park, Rottnest
Island, Perth Zoo, Swan Canning
Riverpark and Western Australia’s
national parks.
18We will PROMOTE
ancient, contemporary
and living ABORIGINAL
CULTURE
and heritage
1920
We will We will use new technologies
to help connect with our
CONNECT
visitors, making it easier
to access, experience
and appreciate parks and
with our
attractions
a. Modernise systems and develop digital
AUDIENCES
products to improve point of sale experiences
and market research through the tourism
industry’s Global Distribution System.
through
b. Continue to increase the number of popular
campsites available for online bookings via
ParkStay WA in popular parks.
DIGITAL MEDIA
c. Continue to partner with Trails WA to
promote and market trails, develop standards
for trail towns and trail friendly businesses.
d. Complete capturing imagery of WA’s key
trails for Google Street View to offer a
virtual experience of those landscapes and
promote visitation.
e. Establish an interagency database to share
video, photographs, drone footage and
written content for co-operative marketing
of nature-based tourism attractions and
Aboriginal cultural tourism experiences.
f. Upgrade visitor websites and create a new
nature-based tourism and visitor guide
phone app that improves visitor experiences
throughout Western Australia.
g. Develop digital media content to support
Aboriginal cultural heritage interpretation.
h. The WA Parks Foundation will develop a
series of free downloadable and interactive
national park maps for mobile devices
that can operate in Western Australia’s
remote areas.
i. Link with established regional tourism
websites to promote iconic trails and
parks destinations.
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