UBS ARENA MADE FOR MUSIC, BUILT FOR HOCKEY - Advertise with Sports Business Journal
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UBS ARENA
they’re in that area, such as con-
cession markets and restrooms”
said Hank Abate, President of Oak
View Group Facilities and UBS
Arena.
MADE FOR MUSIC, BUILT FOR HOCKEY
“Islanders fans and visitors to
UBS Arena will be the beneficia-
ries of an experience that is highly
personalized and puts control
When UBS Arena, the $1.1 billion, entry lanes having a rear plate The Ultimate in the palm of their hand,” said
privately funded venue at Belmont scanner. The lot gate will open Arena App Jon Romm, CEO and Founder at
Park, New York, opens for the 2021- when fans who prepaid their
Venuetize. “UBS Arena and the
22 hockey season, it will be the parking scan their pass. Then, the The UBS Arena app, developed Islanders will be able to maximize
most technologically advanced LPR camera will register their plate. by Venuetize, will give fans the engagement and continue to
facility in the New York metropoli- Fans can pay for their parking at ability to take advantage of the grow their fan base.”
tan area. any time using the arena app. arena’s unique fan-facing tech-
The future home of the NHL’s The remaining fans are expect-
New York Islanders will host more ed to use public transportation or
nology. This includes seeing the Faster Entry to
than 150 events a year, including ride-sharing services. The arena will
schedule for all Islanders games, the Arena
concerts and exclusive pre- and
top music acts. It has an exclusive have two Long Island Rail Road post-event activations on an UBS Arena will deliver a fast,
location adjacent to the grand- (LIRR) stations, as well as stops interactive calendar; entering the contactless entry experience. By
stand and paddock of Belmont
adding their tickets to their digital
Park, which hosts the Belmont
wallet, fans will be able to access
Stakes.
their mobile tickets without unlock-
The arena is being developed
ing their phone. UBS Arena will also
by New York Arena Partners, a joint
deploy contactless ticket scan-
venture among Oak View Group,
ning pedestals, which connect to
the New York Islanders and Jeff
Ticketmaster through the cloud
Wilpon. “We’re developing the
and can scan tickets up to two
last great arena that will be built
times faster than traditional on-site
in this city in our generation,” said
methods and enable a contact-
Tim Leiweke, CEO of the Oak View
less ticket scanning process.
Group, “and we’re privatizing and
To make the process even faster,
spending a billion dollars to
LAVA has developed an exclusive
ultimately carve out this market.”
shortcut where fans can quickly
UBS Arena is centrally located
pull up their member rewards card
for hockey fans and concert-goers
to redeem offers, upgrades and
in the extended New York
experiences.
metropolitan area. “We did a lot
of analytical work when we made
the decision to build this arena,”
Full Arena Monitoring
said Leiweke. “With more than 10
The arena’s operations staff will
million people just on Long Island
use a specialized dashboard to
and in Queens, if this area were
monitor all aspects of the venue
a standalone market, it would be
in real time. In fact, UBS Arena will
the fifth largest in the NHL.”
also be the only facility in the mar-
With its advanced technology,
ket where the operations staff can
premium spaces and architecture
use their mobile devices to access
based on iconic New York loca-
real-time reports on concessions,
tions, Broadway-inspired game
merchandise, parking, attendance
presentation, market-style conces-
for Nassau County busses. LIRR’s building with their mobile tickets; and incidents, allowing them to
sions and cashless payment sys-
Belmont Park station will operate and taking advantage of Near review the data no matter where
tems, UBS Arena has differentiated
on event days. The LIRR is also Field Communications (NFC) they are in the building.
itself as being in a class all its own.
getting its first new station — the protocols, powered by LAVA, to Using this information, the
Elmont Station — in 45 years. redeem personalized rewards operations team can shift staffing
The Experience Begins
In 25-30 minutes, fans will have and offers without unlocking to reduce wait times and replen-
with the Journey
direct access to UBS Arena from their phone. Fans will also be ish stocks for food and beverage,
to the Arena
Manhattan’s Penn Station when able to receive customer assis- concessions and the restrooms.
the arena opens this fall, Grand tance through the app’s AI For example, if lines are backing
Traffic consultants estimate that
Central Terminal when East Side chatbot, take part in live event up at a concession market, they
the majority of fans coming to UBS
Access is completed in late 2022 games and trivia contests and cansend additional staff to speed
Arena will drive, and they’ll have
and Brooklyn’s Atlantic Terminal. receive important notifications the line.
plenty of parking with UBS Arena’s
Trains entering the new Elmont of events and activations.
5,300 spaces in four lots. The arena
Station will run along the main line, “There will be a lot of geo-
will use license plate recognition
creating direct access points to fencing applications that will
(LPR) technology, with designated
the arena for fans in Queens. alert fans to places of interest if
1A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL MAY 17-23, 2021
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Will the world always
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Will my investments weather the storm?
How can I be sure?
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Together we can find an answer.
Proud partner:
As a firm providing wealth management services to clients, UBS Financial Services Inc. offers investment advisory services in its capacity as an SEC-registered investment adviser and brokerage services in its
capacity as an SEC-registered broker-dealer. Investment advisory services and brokerage services are separate and distinct, differ in material ways and are governed by different laws and separate arrangements.
It is important that clients understand the ways in which we conduct business, that they carefully read the agreements and disclosures that we provide to them about the products or services we offer. For more
information, please review the PDF document at ubs.com/relationshipsummary. © UBS 2021. All rights reserved. UBS Financial Services Inc. is a subsidiary of UBS AG. Member FINRA/SIPC.
Non-UBS logos, brands and other trademarks are the property of their respective firms, or its subsidiaries. They are used for illustrative purposes only and are not intended to convey any endorsement or
sponsorship by, or association or affiliation with, the trademark holder SPECIAL ADVERTISING SEC TION I SPORTS BUSINESS JOURNAL
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UBG_007578-00_Sports-Business-Journal_UP_MB_Office_10_875_x_14_25inch_co3_EN_05.indd 1 10.05.21 15:50
UBS ARENA: MADE FOR MUSIC, BUILT FOR HOCKEY
All the LED displays throughout the inside
UBS Arena will be a leading destination and outside of the arena will let Islanders
for musical acts. fans know when the team scores a goal.
An Expedited Food or and exterior display screens, the that no matter where fans are State-of-the-Art
and Beverage main scoreboard and the LED rib- in the building or on the cam- Production
Experience bon boards that are synchronized pus, they’ll know their team just
with the theatrical lighting and ice scored. The control room at UBS Arena is
The food and beverage experi- projection systems (also operated built on a third-generation broadcast
ence at UBS Arena, provided by from the control center). The goal Lights, Camera, IP solution. Adoption of broadcast IP
Delaware North, has been built for is to create an in-game presenta- Action infrastructures in sports venues is well
tion that transcends the standard underway and this installation will
quality and speed.
sports presentation experience To help create this show expe- be the first arena in the country to
“We designed the arena’s food
and feels like a Broadway rience, UBS Arena’s scoreboard get the third-generation technology.
and beverage concepts with the
With all the production equipment
guest in mind and to be in sync inspired show. will have the largest display in
connected to this fiber network
with the idea of a third-generation “When you think about New New York state. All four sides of
instead of point-to-point cabling, it
arena, being a step forward and York, you think about entertain- the high-resolution 1080p HDR
allows for a faster distribution of con-
as tech savvy as possible and ment, energy and the magic screen measure 42’x27’, giving
tent, integration and synchronization
to create an unparalleled guest of Broadway shows,” said Ryan fans the same visual experience of equipment and programming.
experience,” said Robert Thormeier, Halkett, Senior Vice President of no matter where their seat is
Event Presentation and Content located.
Vice President of Operations for Engaging Fans
Experiences for the Islanders. The arena’s bowl will have
Delaware North Sportservice.
“We’re going to build a show for eight-line arrays with four sub-
through Games
The concession experience was
the pregame and intermissions woofers each and an additional and AR
created using a prototype market
style, in which fans will select their that takes inspiration from the 76 under-balcony fills, 42 upper-
best of Broadway and features balcony fills, 16 on the score- With Verizon’s 5G network and
food items and use self-checkouts
unique video content on all video board and eight dasher downfills. WiFi, everyone in the building can
to pay. The payments technology
and LED displays. The content will BSS London provides the system connect to the UBS Arena app.
will support the latest innovations in
be complemented with brilliant control with Waves Soundgrid Fans can participate in the team’s
NFC to enable contactless check-
theatrical lighting displays and 3D providing signal optimization, trivia and other gamification plat-
out options. The arena will have
ice projection visuals that capture allowing real-time adjustments to forms that will be delivered to their
12 markets with 66 self-checkout
the iconic imagery and energy smooth out peaks and valleys to phone through the app and on
points of sale, the most in the indus-
of Metro NY while telling the New deliver the same quality found in the scoreboard.
try for a building of this type and
York Islanders brand story.” a recording studio. Taking advantage of their
the most in New York.
To keep the show interesting for To catch all the action, UBS new production capabilities, the
“With fans paying by their phone
season ticket members, who will Arena will also have six in-house Islanders plan to add augmented
or credit card, we want the trans-
see it every game, new elements broadcast cameras and 15 reality elements into the game
action to take 45 seconds or less,”
will be introduced each game point-of-view cameras that will experience. This could include
said Thormeier.
that will customize the experience be used to deliver a more exclu- the team’s mascot, Sparky the
Hot food will be made to order
and keep it feeling fresh for the sive experience. As opposed to Dragon, appearing as if he’s com-
at action stations. However, during
core attendees. the traditional camera angles ing out of his dragon’s lair when
times of anticipated peak volume,
The theatrical lighting and ice used for hockey games, the he comes into the arena, or the
such as hockey game intermis-
projection systems are integrated action at UBS Arena will be hockey team skating alongside a
sions, some items will be made in
so they can be operated by the captured with unique angles giant model Empire State Building
advance, which will allow fans to
same control board that can also that are tight and personal. UBS when they take the ice.
quickly grab their selections and
advance to the checkout. controls the concourse, suite and Arena will also provide exclusive
outdoor lighting for theatrical pre- points of view that fans can’t see
Bringing the Broadway sentations. This makes it easier to from their seats, such as back of
Experience to Hockey sync their use together. When the house areas where fans don’t
Islanders score a goal, the team have access. These will be seen
UBS Arena will implement a fully can use a one-button trigger to on the UBS Arena mobile app
integrated IP control center hub take over all the LED and and on the scoreboard.
that distributes content to all interi- lighting displays simultaneously so
MAY 17-23, 2021 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 3A
XXX Welcome Home, New York. Proud Partner of UBS Arena and the New York Islanders ©2021 Imported by HEINEKEN USA, White Plains, NY. XXX-XXX, 20XX SPECIAL ADVERTISING SEC TION I SPORTS BUSINESS JOURNAL 4
UBS ARENA: MADE FOR MUSIC, BUILT FOR HOCKEY
Playing in a trally located to the largest address- Arena app, this will give the arena Designated as the Official
Sold-Out Arena able ticketing audience in the tri- the ability to create next gen Ticketing Partner of UBS Arena and
state area. UBS Arena is focused on solutions in public safety, access, Official Ticket Marketplace of the
elevating the fan experience, offer- concessions and crowd manage- New York Islanders, Ticketmaster will
UBS Arena provides fans with
ing the most advanced technol- ment. handle all digital ticketing compo-
the ultimate high-end experience
ogy. Music is a driving force for the “We built Verizon’s 5G network nents for the arena and team. Rather
through its suites and premium spac-
arena, as the building’s acoustics to support industrial applications than having a traditional box office,
es. (See Premium Spaces sidebar.)
are second to none. And finally, you and cutting edge technologies,” UBS Arena will have the Ticketmaster
With the intense interest in the team,
have one of the most passionate said Yvette Martinez-Rea, Vice Concierge. The arena’s Coming
arena and upcoming concerts,
bases in all of sports with Islander President of Sponsorship and Events platform will drive people to
there’s limited availability for the
fans. This creates a scenario where, Partnerships for the Activation Ticketmaster for their ticket
arena’s top offerings.
as a brand, you have the opportu- Team at Verizon. “It’s the founda- purchases.
The New York Islanders have
nity to lean into our points of differ- tional infrastructure for 21st cen- “We’re thrilled UBS Arena and
already sold 90% of their season
entiation to achieve your goals.” tury innovation.” the Islanders decided to tap into
ticket inventory, including the entire
In 2020, UBS, the leading global HEINEKEN USA has exclusive Ticketmaster’s digital ticketing,
upper level, terrace level and eight
wealth manager, signed a 20-year marketing rights in the beer cat- which provides fans with the most
sections of the lower level of UBS
naming rights agreement. UBS has a egory for the arena, is the official safe, secure and seamless experi-
Arena. The arena’s easy proximity to
significant U.S. presence with more beer, cider and hard seltzer of the ence from the time they buy their
Westchester and Connecticut, com-
than 20,000 employees in the coun- Islanders and an official partner of tickets all the way through to enter-
pared to the team’s other playing
try, with the majority in the New York the UBS Arena Concert Series. ing the arena on game day,”
venues, has led to a 45% increase of
metropolitan area. “UBS Arena is a top-tier venue said Marla Ostroff, Ticketmaster’s
fans coming from Westchester and a
“We weren’t actively looking for in a key global market with a pre- Managing Director, North America.
28% increase of people coming from
an arena deal,” said Tom Naratil, mier franchise and an electrifying “This includes things like instant ticket
Connecticut.
UBS Co-President of Global Wealth live music schedule,” said Jonnie delivery and transfer right from your
“The benefit of UBS Arena for
Management and President of Cahill, HEINEKEN USA’s Chief mobile device, to contactless entry,
fans of the Islanders is unmatched
the Americas, “but this was such Marketing Officer. “The scale and has also allowed the venue to
compared to the previous arenas
a unique opportunity. New York of the ambition of UBS (Arena) create a concierge-style box office,
where we played” said Jon Ledecky,
was ideal because it is not only makes this an important strategic providing fan support from anywhere
Co-Owner of the New York Islanders.
the financial capital of the world, move for us in a market that really on site rather than just one traditional
“This is the fans’ building.”
but also home to thousands of our matters.” box office location.”
employees and more UBS clients Heineken will have four brand- XL Fleet, the official electric
Founding Partners Have than any other U.S. market. This was ed bars in the arena, including transportation partner for UBS Arena
a Global and Local an opportunity for us to make a the publicly accessible Heineken and the New York Islanders, which
Reach positive, lasting impact on the sur- Terrace, an outdoor space at the provides sustainable electrification
rounding community during a criti- top of the arena’s main entrance, solutions to commercial fleets, will
Getting in on the ground floor are cal time in our country.” with views of Belmont Park. explore the opportunity to provide
the arena’s naming partner UBS; UBS will have its logo on the roof, Working with the Islanders and 1,000 electric vehicle charging sta-
founding partners Verizon, HEINEKEN outside the building, at center ice UBS Arena, Northwell Health will tions in the arena’s parking lots. In
USA, Ticketmaster and Northwell and throughout the arena. develop a community-based addition to charging vehicles during
Health; and partners XL Fleet and Verizon is powering the fan wellness program that will include events, nearby fleets would be able
Dime Community Bank. experience with its 5G Ultra health, nutrition and physical use the charging stations during off-
“There are several reasons UBS Wideband network and its activity. With more than 76,000 hours. The company will also explore
Arena is attractive to potential Converged Network Services that employees, Northwell Health is solar and energy storage options for
partners,” said Evan Levine, Vice provide voice, data and WiFi the largest private employer in the arena.
President of Global Partnerships for services to UBS Arena. In addition to the state of New York, including Complementing their recent his-
the Oak View Group. “It is one of the enhancing the fan experience by 25,000 employees that live near toric merger, Dime Community Bank,
most beautiful buildings and is cen- providing the bandwidth for the UBS UBS Arena. UBS Arena’s local bank partner, is
looking to go all in on Long Island
through an integrated partnership
with UBS Arena and the New York
Islanders.
“Arenas are becoming the last
cathedrals of an online world,” said
Ledecky. “A great building like UBS
Arena is where people can meet
and share a common experience.”
For more information about UBS
Arena, please visit UBSArena.com.
The Heineken Terrace will be open to all fans and offers
spectacular views of Belmont Park.
MAY 17-23, 2021 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 5AXXX
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w676900_URGENT - Sports Business Print Ad Opportunity.indd 1 5/7/21 1:42 PMUBS ARENA: MADE FOR MUSIC, BUILT FOR HOCKEY
Located under the seating bowl at event level, the
Spotlight Club is the arena’s most intimate club
The Dime Club is the arena’s largest premium hospitality
providing access to watch the team head through the
space and offers views of the ice from the bar.
tunnel to the ice from the locker room.
PREMIUM prestigious club — the UBS Club —
which is presented with opera-style
The Dime Club Offers
Spacious Views
and provide fans with a private
hospitality space to entertain fam-
SPACES boxes and custom and vintage
furniture. Close to 400 fans will
ily, friends and clients.
The interest from nearby resi-
PRODUCE enjoy an elevated club experi-
The 11,000 square foot Dime
Club on the main concourse dents and companies has been
BOUTIQUE ence with VIP parking and fine
dining. Fans can make fractional
offers open views of the arena
from the bar. Membership
overwhelming, with 80% of all pre-
mium seating sales coming from a
HOSPITALITY purchases of two, four or eight
seats in this club.
includes all hockey games, a 20- to 25-mile radius of the arena.
“We will be providing a
VIP entrance, food, soda and
water. Additionally, members boutique hospitality experience
Even with the grand opening being
months away, UBS Arena has sold
Founding Partner Verizon can purchase the same seats for our fans,” said Pistore, “just
more than 80% of available suite Brands UBS Arena’s for concerts. Providing the club’s like what you would expect to
Ultimate VIP Experience ambiance are paintings depicting receive at a top boutique hotel,
inventory and about 75% of avail-
the icons and stars of music and with all the amenities, high-end
able club inventory in the arena’s
sports. finishes, state-of-art acoustics and
six premium spaces — Spotlight Inspired by some of New York’s
technology expected from a third
Suites, Spotlight Club and Verizon iconic bars and clubs, the Verizon
generation venue.”
Lounge at event level; and the Lounge offers the ultimate VIP Spotlight and Belmont
“We’re competing against
Belmont Suites, UBS Club and Dime experience for Islander games. Suites Provide Premier the couch and the big-screen
Club. Club members will receive Private Hospitality TV,” said Ledecky. “UBS Arena
“We have a wide range of parking, a VIP entrance on the
gives you a reason to get off the
products, from full and fractional event level and the ability to buy UBS Arena has 56 suites with couch, get in your car or take
suites to traditional club seats,” said floor concert seats. terms ranging from three to 10 the Long Island Rail Road to the
Tom Pistore, President of UBS Arena “The Verizon Lounge provides years. The Spotlight Suites include arena and have an experience
Commercial Business. a platform for us to deliver on the a private hospitality space and that creates memories.”
promise of offering a differentiated front row seats. In addition to a
Spotlight Club Offers experience for our customers and VIP entrance, suite holders can
members of the Verizon Up
an Intimate Setting at park under the arena, adjacent
customer rewards loyalty
Event Level to the Islanders’ parking. The
program,” said Martinez-Rea. Belmont Suites offer VIP parking
Located between the two access
tunnels for the Islanders and the
visiting team, the Spotlight Club,
with views to the teams entering
the ice, is the arena’s most per-
sonal premium space. It provides
an intimate setting for 150 people,
who can sit in the first five rows
both for hockey games and con-
certs. Fractional ticket purchases
in the UBS Reserve Suites are avail-
able in groups of two, four or eight.
Membership includes VIP parking
and fine dining.
Naming Rights Partner
UBS Secures the Arena’s
Furnished with custom and vintage furniture, the UBS
Most Prestigious Club Club is the arena’s most prestigious premium space.
Part of UBS’ naming rights agree-
ment includes the arena’s most
MAY 17-23, 2021 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 7AXXX XXX-XXX, 20XX SPECIAL ADVERTISING SEC TION I SPORTS BUSINESS JOURNAL 8
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