Urban Couture 2019 Fashion Designer Expression of Interest Entries close Thursday 20 December 2018 - City of Joondalup
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1 | URBAN COUTURE 2019 – Fashion Designer Expression of Interest Urban Couture 2019 Fashion Designer Expression of Interest Entries close Thursday 20 December 2018 Garments: Regina Saka Image: Fifth Avenue Photography
2 | URBAN COUTURE 2019 – Fashion Designer Expression of Interest URBAN COUTURE 2019 – Fashion Designer Expression of Interest | 3
1 - 24 March 2019
Urban Couture is a dynamic Important dates
fashion program that aims 20 December 2018:
to support the Western Designer applications close
Australian Fashion industry 15 January 2019:
Designer participation confirmed
and bring fashion designers, 1 - 24 March 2019:
Urban Couture program
photographers, textile 6 March 2019:
artists and creative business Designer Capsule Runway Show
entrepreneurs into the northern
corridor of Perth.
Now in its ninth year, Urban Couture has become
a leading program in the Perth fashion calendar as
Call for submissions
it celebrates Western Australian designers who are The Urban Couture program engages a variety of creative
challenging traditional forms of garment and exploring disciplines, including but not limited to: stylists, graphic
new technologies in fashion. It is an annual celebration designers, professional photographers, musicians,
of fashion, culture, and business for everyone to enjoy. performing artists, textile designers, models, hair and make-
The program inspires and connects designers, retailers, up artists, fashion illustrators and visual artists.
and shoppers who keep the Western Australian fashion
Urban Couture is seeking Western Australian student and
industry alive. It highlights students and emerging
emerging designers to present runway collections for the
designers who are challenging the conventions and
2019 program.
public perceptions of these disciplines by placing
work within exhibitions, industry and performance Designers are invited to submit 5 – 15 looks in each
environments. collection. There is no participation fee for designers.
Urban Couture will explore the relationship between
garment and body, highlighting local and national trends
and the cultural significance and practice of fashion
design. This program will appeal to creative, motivated
people with a keen interest in fashion and a zeal for
contemporary design.
The theme for 2019 is:
AUSTRALIAN FASHION
Confident | Inventive | Courageous | Unexpected
Home grown, Australian motifs and icons
Garments: Gabby Olivier
Image: Fifth Avenue Photography
4 | URBAN COUTURE 2019 – Fashion Designer Expression of Interest URBAN COUTURE 2019 – Fashion Designer Expression of Interest | 5
What is provided?
Runway show Urban Couture will provide complete show production, runway models, hair and makeup stylists,
production front of house, backstage facilities, BOH team and Project Manager. Designers may invite family
and friends to the runway showcase. (Limited tickets available.)
Marketing Designers will be promoted through the Urban Couture marketing campaign which includes national
press advertising, print media, an official program, social media, public relations and online strategies.
Who can apply Selection criteria
The program aims to support emerging and student An independent selection panel will convene to select
designers. Definitions of student and emerging designers are the designers who will be invited to participate in the
provided below: program. Preference will be given to work that meets the
selection criteria according to the panel’s recommendation.
Student designer – A person studying fashion design,
Canvassing of Elected Members will disqualify from
textiles or visual arts in a tertiary capacity in Western
selection and selection of works is at the City’s discretion.
Australia.
Selection criteria:
Emerging designer – A person who has completed fashion
studies and has no more than three years industry experience. 1. High-quality (particularly if designs are unique, couture,
original or hand-made).
How to apply 2. Innovative use of materials, garment construction or
silhouette.
3. Conceptual works that challenge traditional
Interested designers must complete the online application
expectations of garment, cloth and the body.
form available from the City of Joondalup website at
joondalup.wa.gov.au 4. Designed or made locally (highly desirable but not
required).
Why be involved?
5. Professionally presented.
6. Suitable for the target market and cultural profile of
the program.
Delivered by the City of Joondalup, this program exists
to showcase, celebrate and amplify the fashion industry 7. Collections that are wearable art (not deemed
locally and globally. There are a number of reasons why ready-to-wear).
you should express interest in being involved: 8. The applicant’s submission demonstrates a unique
• Urban Couture is renowned for discovering and vision, excellence in design and fashion innovation.
showcasing emerging Australian fashion design talent. 9. The collection is produced with a high level of
• It invites graduates and emerging designers from production quality and attention to detail.
around Australia to submit applications for selection to 10. The applicant demonstrates the potential to contribute
this high-profile event. to the future growth of the Australian fashion industry.
• Selected participants receive invites to industry events
and the opportunity to network with other guests.
• It provides talented fashion design graduates the
opportunity to have their collections presented in a
Festival produced runway show before fashion industry
professionals, media and consumers.
Garments: Erin Mullholland
Image: Fifth Avenue Photography
6 | URBAN COUTURE 2019 – Fashion Designer Expression of Interest URBAN COUTURE 2019 – Fashion Designer Expression of Interest | 7
Terms and Conditions
The Terms and Conditions for registration are detailed
below. All entrants must agree to comply with these Terms
Equipment and staging
and Conditions in order to enter. Terms and Conditions 10. The City will provide full staging and production as
are subject to change at the discretion of the City of required. Music will be provided for all runway shows.
Joondalup. Further terms will be supplied to successful
applicants with confirmation of acceptance. 11. Backstage facilities including mirrors and clothing
racks will be provided. Please note that exclusive
access to this equipment cannot be guaranteed.
Fashion Designers Should additional equipment be required, it is
recommended that designers provide at the event.
Applications
1. Participation in this event is deemed acceptance of
the Terms and Conditions of entry.
Models
2. Designer applications for Urban Couture are free of 12. Models will be provided for designers. Model selection
charge. will be at the discretion of the City.
3. The applicant undertakes that the garment/s
submitted are the applicants own work. Applicants Hair and makeup
are not expected to design new garments for Urban
Couture and are permitted to showcase garments 13. Hair and makeup stylists will be provided for
from past collections. designers. Designers will have the opportunity to
4. Multiple entries are permitted, subject to the following provide styling preferences. However, final hair and
(a) each entry must be submitted separately and (b) makeup direction will be at the discretion of the City.
each entry must be substantially unique.
5. Applicants must send look books for each collection Copyright, insurance and legalities
submitted with applications.
14. In the occurrence of unforeseeable circumstances,
6. Application forms must be received by Thursday the City of Joondalup reserves the right to cancel
20 December 2018. The City will not be responsible the event.
for any late, lost, misdirected entries, or incomplete or
incorrect entrant contact details. 15. The City of Joondalup will not be liable to any entrant
for loss or damage to any garment or article. In the
7. All applications, including photographs, submitted event of a claim, an insurance excess will apply for
become the property of the City. The City is entitled to which the City will not be liable.
use the applications submitted for any purposes at its
discretion, including future promotion, marketing and 16. Photographs taken during Urban Couture and the
publicity purposes. Joondalup Festival by a certified photographer
may be used by the City for promotional or archival
8. Each applicant warrants to the City that model purposes and by participating models for portfolio
permission has been given to publicly show purposes.
photographs submitted as part of the application.
Delivery and collections Event information
17. Further information including run sheet, access details
9. Designers are responsible for delivery of garments and venue maps will be provided at a later date,
and accessories to the runway venue and collection should the applicant be successful.
of garments and accessories immediately after each
runway show. Location maps will be provided closer Garments: Gabby Olivier
to the event. Image: Fifth Avenue PhotographyT: 08 9400 4230 F: 08 9300 1383 Boas Avenue Joondalup WA 6027 PO Box 21 Joondalup WA 6919 joondalup.wa.gov.au This document is available in alternate formats upon request.
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