Valentine's Day Holiday & Gifting 2021 - An overview of the key directions for styling, gifting and pattern across the three seasonal - Make it in ...
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Holiday & Gifting 2021
Valentine's
Day
An overview of the key directions for styling,
gifting and pattern across the three seasonal
themes TransForm, HomeSpun and
GameScape
Paper & Stitch
Action Points
This report references the S/S 21 trend concepts
TransForm, HomeSpun and GameScape, and showcases
how they will inspire Valentine's Day 2021 and drive
holiday and gifting product design.
1. Break from tradition: look beyond couples for
Valentine's Day and champion all forms of love, whether
it is a self-care kit for singles or a cheeky card for best
friends.
2. Experiment with unexpected colour: mix up the
perennial pink and red colour palette, and opt for
unexpected hues such as turquoise, plum or lime.
3. Offer ways to create together: tap into DIY and self-
expression by inviting shoppers to in-store crafting
sessions or including instruction kits that guide
customers with techniques on how to add a personal
touch to product.
4. Happiness is key: Valentine's Day is a time to
celebrate love. Bring joy to the holiday with product that
has tongue-in-cheek wording, optimistic colours and
smile-inducing icons.
The House That Lars Built
Mood & Colour
TransForm a. French Navy
B Lovely Events
b. Lilac Tint
c. Spirulina
d. Tranquility Blue
Random Acts of Pastel
@zeewipark TransForm explores the power of nature for
future-driven designs, from oceanic depths to
e. Purple Nitro ancient alchemy and astronomy. For Valentine's
Day, this translates into a strong focus on self-
love, everyday rituals and ethereal, otherworldly
references.
f. Midnight Quartz • Take inspiration from the stars and the
moon for a colour palette filled with cool blues,
silver and accents of lilac and lime
• Infuse design with references to spirituality
g. Silver and mysticism, including icons such as moon
phases and astrology
@adrienneraquel
Coloro: a. 115-23-11 b. 133-84-01 c. 048-82-17 d. 089-87-15 e. 141-43-17
@radianthuman_ Pantone: a. 19-4019 TCX b. 13-4105 TCX c. 13-0522 TCX d. 13-4910 TCX e. 18-3418 TCX f. 8605 C g. Silver C
TransForm
Styling & Decor
Junebug Weddings
Binary Star Ceramics
• TransForm styling and decor encourages
Hochzeitis Guide moments of self-care and reconnection to
@itslittlelauren nature through activities such as baths, private
outdoor dinners and wellness rituals
• Take inspiration from the cosmos across all
items, from wall art to tableware, taking on
mystical alchemist symbols
• Give metallic finishes an aged look that
evokes the moon's surface, complementing a
softer side that uses light and colour in
otherworldly ombré
@amanda100lc
Cox & Cox
TransForm
Food & Drink
Ruffled
Lauren Conrad
• Food and drink taps into cosmic themes,
Wedding Bells with desserts that draw from the Milky Way
and astrological wording
• Healthy alternatives are also important. Opt
for a playful look with gradated layers of colour
or shapes of letters spelt into loving words
• Use small details such as metallic frosting,
natural colourings and edible flowers for eye-
catching appeal
Happy Wedd
Brit & Co
TransForm
Gifts & Flowers
Pinkoi
Camille Styles
• Make bouquet gifting meaningful and
wellness-related by looking into the healing and
mood-changing properties of flowers that are
both fresh and dried. Scented smudge sticks
offer a viable alternative, complete with a
spiritual stone
• Give gift boxes a spiritual twist by including
crystals alongside the classic chocolate treat
• Encourage sustainable gift giving with
products such as reusable water bottles,
catering to date activities that go beyond
Mothball Memoirs conventional gift-giving, including yoga, hiking
and star-gazing
Brit & Co Larq
TransForm
Prints & Graphics
The Chatty Press
Pickled Paper Designs
Anthropologie
• Take inspiration from natural geodes and the
moon's surface for prints and graphics
• Utilise natural materials for a bespoke look
and add a personal element, such as a loved
one's zodiac sign or dried flowers from their
favourite bouquet
• Use the constellations for a youthful
typographic treatment or hand-drawn
calligraphy that conveys a personal look
Dreamy Moons
Leave Her Wilder
TransForm
Key Icons
Grit & Grace
We are Stardust
• Mysticism drives TransForm for Valentine's
Day, as key icons for the trend look beyond
hearts and flowers
• Look to the sky for inspiration with moon,
star and constellation references. Keep designs
simple to put emphasis on the metallic finish
• Ancient rune symbols and astrological signs
make for marketable and intriguing designs
• Crystal icons continue into 2021, with
minerals depicted to symbolise love and
Kanelstrand friendship
Bakerlogy
Mood & Colour
HomeSpun a. Kata Tjuta
Trenduhome
b. Velvet Pine
c .Soap Nut
d. Pagoda Flower
Hello Wonderful
SooPush
The HomeSpun Valentine's Day has a simple,
handmade look, as consumers seek
e. Kapok Green opportunities to create crafted and personal
expressions from the heart.
• Celebrate imperfections with gifts and
decoration that favour rough textures,
f. Gallnut expressive paint strokes and uneven edges
• Use colours that evoke the qualities of
natural dyes to create a sense of comfort, such
as sophisticated purple clove and terracotta
g. Clove hues
Canary Street Crafts
Coloro: a. 020-50-32 b. 082-43-10 c. 016-50-19 d. 043-78-28 e. 049-33-14 f. 016-66-05 g. 015-39-07
Minted Pantone: a. 17-1452 TCX b. 18-5308 TCX c. 19-1537 TCX d. 12-0737 TCX f. 18-0462 TCX g. 16-1506 TCX f. 18-1409 TCX
HomeSpun
Styling & Decor
Hi Miss Puff DeShea's
Modern Glam
• Craft and DIY drive decor and styling,
including paper arts and ceramics that are left
purposely imperfect-looking
• Design products with simple elements
featuring wildflowers and crafted details. such
as pompoms or twine, while matte glazes and
origami folds remain important
• Encourage self-expression, offering paint
pens and embroidery kits so consumers can
create their own Valentine's Day message on
product
You Are My Fave
@partlyplant Handmade by CharlotteHomeSpun
Food & Drink
The Baker Chick
My Name Is Yeh
• Food and drink come in natural pastel hues,
creating a comforting and romantic
appearance on all products, from an iced
hibiscus latte to a miniature cake
• Food turns into a fun crafting activity, as
toothpicks are transformed into creative
constructions and frosting is generously
applied with purposeful finger marks
• Simple sugar cookies and biscuits favour a
handmade look with an imperfect crust and
frosting. Hearts remain the most iconic shape
Fabulous Habits
Natural Beach Living The Merry ThoughtHomeSpun
Gifts & Flowers
Weddbook
Food 52
• Gifts have an artisanal quality, as products
The House That Lars Built show creases, joints and imperfect details
• Encourage thoughtful and personal
handmade gifts with themed craft kits and
custom gift boxes catered to kids and adults
alike
• Flowers look freshly picked from the
meadow, with bouquets that consist of wild
weeds and ferns that are hand-tied and
randomly arranged
Handmade by Charlotte
Eksa HomeHomeSpun
Prints &
Graphics
The Proper Blog
Arty Crafty Kids
• Craft is key for prints and graphics, focusing
on DIY elements for kids and adults alike
• Use handwritten and painted fonts for an
artistic typographic treatment
• Give stationery and gift products a
comforting and tactile touch using embroidery
and ribbon details
• Minimal backgrounds are key, as designs are
kept simple with emphasis on the illustration or
motif. Collage and cutout details add to this
PMQ for Two personal feel
Learning and Exploring
Through Play Real SimpleHomeSpun
Key Icons
DIY Candy The House that Lars Built
• Focus on perennial Valentine's Day icons
with a creative twist
• Hearts look handmade, either with imperfect
contours or created with hands-on techniques
such as embroidery. Classic wording is hand-
painted for a crafted take
• Cutout paper elements have a minimalist
look, while wildflowers of all kinds add colour
and dimension to product. Look into heirloom
tulips and celebrate meadow greenery
The Best Ideas for Kids
Hello WonderfulMood & Colour
GameScape a. Satsuma Spritz
Ash & Chess
b. A.I Aqua
c. Café Grande
d. Apple Buzz
Bobby Pins Co
Studio DIY
Gamescape blurs the physical and digital worlds
with Valentine's Day ranges that centre on a
e. Pink Lift youthful, tongue-in-cheek direction, celebrating
everyone coupled and uncoupled, and all kinds
of love beyond the romantic.
• Products have a retro feel and combine
f. Oxy Fire multiple eras, from neo-classical sculpture to
1990s technology, for fresh designs
• Colours have an artificial quality for
surprising results, as classic pink and blue get
g. Black a punchy twist with high saturation
Adi Goodrich
Coloro: a. 031-72-10 b. 098-59-30 c. 021-33-12 d. 056-57-27 e. 007-57-23 f. 015-50-36 g. 153-19-00
@cecile_hoodie Pantone: a. 14-1064 TCX b. 16-4725 TCX c. 19-1526 TCX d. 17-0336 TCX e. 16-1620 TCX f. 17-1564 TCX g. 19-4004 TCXGameScape
Styling & Decor
Big Bud Press
My So Called Crafty Life
• GameScape's styling and decor juxtaposes
Remembering Places bright digital neon signage with vintage
Foursixty Valentine's themes
• Items have a positive and uplifting quality
with smiling faces and loving sentiments
• Embrace a kitsch aesthetic with unexpected
juxtapositions and quirky conversational
pieces
• Update retro motifs by adding unexpected
treatments of colour, such as lime green, hot
pink or turquoise hues
Urban Outfitters
Urban OutfittersGameScape
Food & Drink
Lovely Indeed
Refinery 29
• Food and drink have a whimsical look, with a
colourful use of saturated brights contrasting
candy pastels
• Words adorn food and tableware, replacing
love notes with cheeky sayings and slanguage
• Retro delicacies such as ice-cream sundaes
and tiki drinks bring a sense of nostalgia to the
festivity
• Food celebrates a sensorial quality with
intriguing pairings of crunchy and soft, or salty
Delaney Photog textures and sweet flavours
Urban Outfitters The Meringue GirlsGameScape
Gifts & Flowers
@metafloranyc
Infused With Pastels
This is Ground
• Playfulness is also important for gifts and
flowers. Products appear to be designed with
mood-boosting qualities
• Give bouquets a digital look through painted-
on colour and cutout geometric interventions
on the greens
• Sassy sentiments adorn gifts, while kitsch
and retro trinkets make for a loving keepsake at
all price points
Urban Outfitters
Design Studio IoiaGameScape
Prints &
Graphics
Bando
Jessica Walsh
• Prints and graphics take inspiration from
multiple eras, including fonts that recall the
1970s and smiley icons from the 2000s
• Give Valentine's sentiments a contemporary
and humorous update with snarky phrases
that celebrate being single and cheekily mock
the holiday
• Positivity is important, as designs feature
mood-boosting colours and cheerful references
for an inclusive approach to love
Darling Distraction
The Chinatown Market Ash & ChessGameScape
Key Icons
Joanna Behar
Oliver Bonas
• Key icons for GameScape include both retro
references and digital takes
• Classical iconography such as statues are
updated with bold injections of colour, while
the 1990s smiley face maintains its typical
bright yellow look
• Hearts reference the perennial hard candy
with hyper-rounded contours, while the flirty
stylised lip icon will become a key element in
supersized neon iterations through to all-over
stamps
Remembering Places
Urban Outfitters
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