Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria

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Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Victorian 4WD
     Strategy
        2017 - 2021
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Department of Environment, Land, Water and Planning

Contents

Minister’s foreword                                                                                 4

1. Strategy                                                                                              6
1.1 Strategic Vision                                                                                 7
1.2 Strategic Outcomes                                                                               7
1.3 Strategic Initiatives                                                                            8
1.4 Strategy funding                                                                                9
1.5 Principles                                                                                      9
1.6 Stakeholders                                                                                    10
1.7 Responsibilities                                                                                11

2. Implementing the Strategy                                                                        12
2.1 Strategic Outcome One: 4WDers are coming to Victoria as the premier 4WD state                   13
2.2 Strategic Outcome Two: Victoria has economic benefit from 4WDing                                 14
2.3 Strategic Outcome Three: 4WDers provides a range of health and social connections               15
2.4 Strategic Outcome Four: Victorian 4WD experiences are enriched                                  16
2.5 Strategic Outcome Five: 4WDers demonstrate respect for cultural,
    environmental and other values of public land                                                   17
2.6 Strategic Outcome Six: 4WDing is respected as a legitimate recreational pastime                 18
2.7 Strategic Outcome Seven: FWDVIC is financially sustainable                                       19
2.8 Strategic Outcome Eight: DELWP and PV will adopt innovative and sustainable
    solutions to support the vision                                                                 20

Appendix One: Overall Strategy Map                                                                  22

                                                                 Victorian 4WD Strategy 2017-2021        3
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Minister’s
foreword
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Department of Environment, Land, Water and Planning

With over 8.4 million hectares of public land and an extensive network of over
45,000km of vehicle tracks, Victoria’s public land provides a range of stunning
landscapes and biodiverse habitats to explore by four-wheel drive.

Four-wheel driving is a great way to connect with our natural environment,
providing opportunities to relax and explore. As well as being a healthy and
social outdoors activity, four-wheel driving contributes to regional economic
health, through expenditure into rural and remote communities. Through the
active volunteering of organisations such as Four-Wheel Drive Victoria, four-
wheel drivers also help to reduce the impacts of recreational use on the
environment.

The Victorian Government recognises that to value our natural areas it is
important that people have the access to experience nature. We are keen for
Victoria to make the most out of its available four-wheel drive opportunities, for
the joy it gives participants and the strong connection it provides between
people and nature. Making four-wheel drive opportunities more accessible and
delivering richer information on the natural and cultural history of these areas
will help more visitors to appreciate and care for these areas.

This strategy highlights the key work required to build the necessary
understanding, respect and partnerships for realising four-wheel driving’s full
potential in Victoria. This will provide fantastic benefits for people, communities
and nature - and we look forward to working with our partners and the four-
wheel driving community to make this a reality.

The Hon. Lily D’Ambrosio MP

Minister for Energy, Environment and

Climate change

                                                                           Victorian 4WD Strategy 2017-2021    5
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
1. Strategy
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Department of Environment, Land, Water and Planning

Victoria has 8.4 million hectares of public    1.1 Strategic Vision
land, with a road network in excess of
                                               4WDing in Victoria provides fantastic benefits for
45,000km that is highly valued for four        people, communities and nature.1
wheel driving. In 2015 the then Minister for
Environment and Climate Change
appointed representatives from Four Wheel      1.2 Strategic Outcomes
Drive Victoria (FWDVIC), Parks Victoria (PV)   There are a total of eight strategic outcomes that will
and the Department of Environment, Land,       contribute to the FWDAC achieving this vision; six of
Water and Planning (DELWP) to a Four           these are externally focused and two are internally
Wheel Drive Advisory Committee (FWDAC)         focused. The timeline horizon for these outcomes is
to work together on programs and projects      to 2021. These are:
across land tenures.                           1.    4WDers are coming to Victoria as the premier
                                                     4WD state
The FWDAC currently oversights a range of
                                               2.    Victoria has economic benefit from 4WDing
projects relating to four wheel driving,
including education, marketing,                3.    4WDing provides a range of health and social
communications and partnering. Through               connections
the advisory committee DELWP, PV and           4.    Victorian 4WD experiences are enriched
FWDVIC collectively manage and provide
for four wheel driving in Victoria.            5.    4WDers demonstrate respect for the cultural,
                                                     environmental and other values of public land

                                               6.    4WDing is respected as a legitimate recreational
                                                     pastime

                                               7.    FWDVIC is financially sustainable (internal
                                                     outcome)

                                               8.    DELWP and PV will adopt innovative and
                                                     sustainable solutions to support the vision
                                                     (internal outcome)

                                               1    The overall strategy map is shown pictorially in appendix one.

                                                                     Victorian 4WD Strategy 2017-2021                7
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
1.3 Strategic Initiatives

Five strategic initiatives have been identified to achieve the strategic outcomes.

1.   Providing a 4WD ‘Experience’ will deliver on the           promotion of Victoria as the premier 4WD state,
     physical 4WD environment such as packaged                  increasing 4WDers visiting and increasing
     touring routes, track classification, road closures,        economic benefit for regional and rural Victoria.
     signage, and general access; the code of ethics;           It is also intended that partnerships will lead to
     the health and social benefits of 4WDing; and a             investment in the strategy and therefore
     unique Victorian 4WDing experience. The intent             increased financial sustainability.
     of this is to ensure 4WDers are coming to Victoria
     as the premier 4WD state and regional and             4.   Strategic marketing and communications
     urban economies are benefiting from 4WDing. It              will deliver improved marketing and
     also seeks to ensure 4WDing provides health and            communications as a means to get the core
     social benefits and increased participation in              message from the strategy to stakeholders.
     forest and park management activities.                     For example, it can influence stakeholders
                                                                understanding of the health and social benefits
2.   Effective education will promote responsible               of 4WDing and the different experiences
     behaviours and deter irresponsible ones; as well           available. It can be a means to communicate
     as increase the value and reach of existing                education messages and influence 4WDers
     education and training materials. The intended             respecting the cultural, environmental and other
     outcomes are to ensure 4WD users understand                values of public land. Finally it can have an
     the significance of public land, ultimately leading         impact on the Victorian community’s awareness
     to behaviour that is increasingly respectful of the        of the benefits of 4WDing.
     cultural, environmental and other values of
     public land. Furthermore, if 4WDers are behaving      5.   Sustainable solutions will deliver sustainable
     in a more considerate manner, the community                funding of the strategy through partnerships;
     will have more respect for 4WDing and view it as           understanding potential resourcing avenues
     legitimate and beneficial use of public land.               through research; and developing a robust
                                                                business plan for FWDVIC. These actions will help
3.   Strengthening partnerships will strengthen                 to ensure FWDVIC is financially sustainable and
     existing relationships; demonstrate to                     that DELWP and PV have sustainable solutions
     government decision makers the value and                   to support the vision of the strategy.
     benefits of partnering and connect to new and
     influential partners (e.g. new users, volunteers
     and the 4WD industry). Partnership building
     underpins the entire strategy. As well as this,
     collaboration with partners is a key principle for
     the strategy. Building on and expanding
     partnerships will enable better tourism

8      Victorian 4WD Strategy 2017-2021
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Department of Environment, Land, Water and Planning

1.4 Strategy funding                                    1.5 Principles
Funding for the strategy will come from two primary     How the FWDAC will work together over the course of
sources.                                                the five years of the strategy will be based on the
                                                        following principles:
The first funding source is recurrent funding that
DELWP, PV and FWDVIC can typically plan for on a
year by year basis. The second is initiative funding
                                                           Respect                      Positive
which can vary from year to year.

All actions in this strategy can be advanced with
currently available funding. Where actions in the          Transparency                 Openness
strategy can be further advanced through securing
of initiative funding , the FWDAC will seek to secure
this additional funding.
                                                           Collaboration                Honesty
The FWDAC, through strategic outcomes seven and
eight are also empowered to pursue opportunities to
innovate and generate its own sustainable funding          Adaptive                     Trust
solutions.

This will enable the FWDAC to drive delivery of all
actions, to enable the strategic outcomes of this          Equitability                 Build on existing work
strategy to be delivered over time.

                                                                          Victorian 4WD Strategy 2017-2021       9
Victorian 4WD Strategy 2017 - 2021 - Forest Fire Management Victoria
Department of Environment, Land, Water and Planning

1.6 Stakeholders
The FWDAC work with a range of stakeholders. Below is a list of the key stakeholders.

Table 1:FWDAC Stakeholders

                                         Published Magazines

 Media                                   Media

                                         Event Managers

                                         Department of Education and Training

                                         VicRoads
 Essential Services
                                         Victoria Police

                                         SES & CFA

                                         Bush user groups

                                         Friends of the park/forest

                                         Victoria High Country Huts Association

                                         Hunters and fishers

 Interest Groups                         Trail bike riders

                                         Heritage Victoria

                                         Neighbours

                                         General public

                                         Culturally and Linguistically Diverse Communities

                                         The Minister

 Government decision makers              Victorian Premier

                                         Future Government

 Aboriginal Traditional Owners           Traditional Owners and Registered Aboriginal Parties

                                         Regional tourism boards

                                         Tourism & visitor information centres

                                         Local Government
 Tourism
                                         Tour Operators

                                         Chambers of Commerce

                                         Visit Victoria

10    Victorian 4WD Strategy 2017-2021
Department of Environment, Land, Water and Planning

                                    FWD Australia

                                    Royal Automobile Club of Victoria/Victorian Automobile Chamber
                                    of Commerce
Peak Body
                                    Victorian National Parks Association

                                    Park advisory groups

                                    Manufacturers

                                    After market
4WD Industry
                                    Car dealers

                                    4WD Registered Training Organisations

                                    4WD Club members

                                    4WD non-club member
Drivers of Vehicles
                                    Drivers of Sports Utility Vehicles

                                    Car Clubs

4WD club members                    4WD Club members

4WD non-club members                4WD non-club members

                                    DELWP/DELWP Executive

                                    PV/PV Executive

                                    Traditional Owners

Government Land Managers            VicForests

                                    Catchment Management Authorities

                                    Water Authorities

                                    Local Council

                                    Board of FWD Victoria
FWD Victoria
                                    FWD Victoria club members

1.7 Responsibilities
This strategy is owned by the FWDAC who will drive
its implementation. Timeframes and key
performance indicators for delivery of the actions
are detailed in section 2.

                                                                         Victorian 4WD Strategy 2017-2021    11
Department of Environment, Land, Water and Planning

                         2. Implementing
                             the Strategy
                                                             This document provides the FWDAC
                                                        with a plan for the implementation of the
                                                                              strategic initiatives.

                                                        Five initiatives have been identified to achieve the
                                                                             strategic outcomes, these are:

                                                            1.   Strategic marketing and communications

                                                                           2.   Providing 4WD experiences

                                                                                       3.    Effective education

                                                                           4.   Strengthening partnerships

                                                                                  5.        Sustainable solutions

                                                              The next sections provide details on how each
                                                      initiative links to the strategic outcomes, the actions
                                                            required, the target audience, key performance
                                                             indicators and timeframes in which they will be
                                                                                              completed by.

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Department of Environment, Land, Water and Planning

2.1 Strategic Outcome One:
4WDers are coming to Victoria as the premier 4WD state
Three of the strategic initiatives contribute to this                       This strategic outcome aims to position Victoria as
strategic outcome:                                                          the premier 4WD state, to promote Victoria’s unique
                                                                            4WDing experiences and to have 4WD touring
• Strategic marketing and communications                                    product developed that leads to increased tourism
                                                                            from 4WDers visiting regional and rural Victoria.
• Providing 4WD experiences
                                                                            The table below shows the actions, target audience
• Strengthening partnerships
                                                                            and timelines for strategic outcome one.

Table 2: Key Actions

                                                                                                 Short1      Medium      Long
    Actions                                                    Key performance indicators
                                                                                                 term        term        term

    Build partnership with Visit Victoria and                  • 4WD product promoted
    Regional Tourism Boards to better promote                    through Regional Tourism
    Victoria as a 4WD destination                                Boards and Visit Victoria

                                                               • Marketing plan completed
    Develop and implement a marketing plan                     • Uptake of brochures and
    to effectively promote Victoria’s icon 4WD                   downloads from websites
    tours                                                        increase by 20% per
                                                                 annum

                                                               • 4WD touring routes/
    Promote 4WD touring routes/experiences
                                                                 experiences promoted to
    to 4WDers
                                                                 identified target markets

1
    Short term = Years 1 to 2, Medium term = Years 2 to 4, Long term = Years 4 to 6

                                                                                              Victorian 4WD Strategy 2017-2021    13
Department of Environment, Land, Water and Planning

2.2 Strategic Outcome Two:
Victoria has economic benefit from 4WDing
Four of the strategic initiatives contribute to this       This strategic outcome aims to increase the
strategic outcome:                                         economic benefit Victoria derives from 4WDing
                                                           through improving the 4WD touring product offer
• Strategic marketing and communications                   and building broader partnerships to better market
                                                           4WD touring experiences. This will lead to increased
• Providing 4WD experiences
                                                           4WDing and related expenditure in regional and
• Effective education                                      rural Victoria.

• Strengthening partnerships

Table 3: Key Actions

                                                                                   Short    Medium    Long
 Actions                                  Key performance indicators
                                                                                   term     term      term

 Identify size of 4WD market and          • Research completed into size of
 economic contribution of 4WDing to         4WD market and economic
 Victoria’s economy                         contribution of 4WDing

 Identify key gaps and competitive
                                          • Gap analysis completed
 strengths in Victoria’s 4WD market
                                          • Complete engagement plan (as
 Build partnerships with 4WD                part of marketing plan) to establish
 retailers/manufacturers/4WD hire           which partnerships to invest in
 companies/4WD media to promote           • Survey - 50% of key partners
 4WD touring opportunities                  actively promoting key 4WD touring
                                            opportunities
                                          • Accessible 4WD touring routes/
 Develop touring routes/experiences
                                            experiences developed to fill
 (inc for SUV market)
                                            identified gaps (inc SUV market)
 Improve marketing of 4WD
                                          • 4WD icon drives have profile on
 opportunities via websites, social
                                            Regional Tourism and Visit Victoria
 media and through Regional
                                            web and social media platforms
 Tourism Boards and Visit Victoria

14    Victorian 4WD Strategy 2017-2021
Department of Environment, Land, Water and Planning

2.3 Strategic Outcome Three:
4WDers provides a range of health and social connections
Two of the strategic initiatives contribute to this       This strategic outcome aims to improve the health
strategic outcome:                                        and social benefits that 4WDers and other members
                                                          of the public derive from 4WDing and participation
• Effective education                                     in forest and park volunteering activities.
• Strengthening partnerships

Table 4: Key Actions

                                                                                  Short       Medium      Long
 Actions                                  Key performance indicators
                                                                                  term        term        term

 Better promote the benefits of            • Distribute fact sheet with case
 volunteering (first within FWDVIC,          studies to promote the benefits
 DELWP and PV and then externally)          (and uptake) of volunteering
 Run in-field programs to connect          • Continue with Camp Host/Track
 people and nature:                         Clearing/Clean Up the Bush
 Camp Host/Track Clearing/Clean Up          programs with improved uptake
 the Bush/Adopt a site/Biosphere etc        in areas under-represented
 FWDVIC Rural Response Group              • Continue to provide community
 provide community assistance to            assistance through FWDVIC Rural
 regional communities post disaster         Response Group post disaster
 Develop rewarding multi-party
                                          • Develop new volunteer initiative
 volunteering opportunities and
                                            with a multi-party volunteer focus
 through new initiative trial the
                                            which trials the capacity of new
 capacity of other partners to lead on
                                            partners to lead
 ground volunteer projects

                                                                              Victorian 4WD Strategy 2017-2021   15
Department of Environment, Land, Water and Planning

2.4 Strategic Outcome Four:
Victorian 4WD experiences are enriched
Three of the strategic initiatives contribute to this     This strategic outcome aims to improve the quality
strategic outcome:                                        and delivery of 4WD information and better
                                                          interpretation of the natural and cultural
• Strategic marketing and communications                  environment through use of current and emerging
                                                          technologies to provide a richer, more immersive
• Providing a 4WD experience
                                                          4WDing experience.
• Strengthening partnerships

Table 5: Key Actions

                                                                                Short     Medium    Long
 Actions                                  Key performance indicators
                                                                                term      term      term

 Improve accessibility of 4WD             • Five GeoPDFs 4WD touring notes
 product online and through                 developed for in-field use and
 development of mobile enabled              available on Avenza PDF map
 applications and maps                      store
                                          • Pilot mobile enabled app
                                            developed with 4WD touring route
                                            content
 Pilot delivery of mobile enabled      • Mobile enabled visitor information
 visitor information (audio/visual/      and interpretation developed for
 textural) to provide enriched content   existing icon 4WD tour experiences
 on Victoria’s Aboriginal, European
 and natural history into existing 4WD
 tour experiences
 Improve accessibility of information     • Update DELWP, PV and FWDVIC
 on temporary/ seasonal road                websites to improve linkages to
 closures                                   and explanations of the available
                                            road closure data
                                          • Move Public Access Map into new
                                            mobile enabled product for public
                                            use
 Develop definitive government 4WD         • Definitive 4WD roading
 data layer for land manager, 4WDer         and touring route data created
 and private sector access and use          within VicMap Transport layer

16    Victorian 4WD Strategy 2017-2021
Department of Environment, Land, Water and Planning

2.5 Strategic Outcome Five:
4WDers demonstrate respect for cultural, environmental and other values of
public land
Two of the strategic initiatives contribute to this        This strategic outcome aims to promote responsible
strategic outcome:                                         behaviours and deter irresponsible ones; increase
                                                           the value and reach of existing education materials
• Effective education                                      and ensure 4WD users understand the significance
                                                           of public land. This will drive behaviour that is
• Strengthening partnerships
                                                           increasingly respectful of cultural, environmental
                                                           and other values of public land.

Table 6: Key Actions

                                                                                    Short     Medium Long
 Actions                                  Key performance indicators
                                                                                    term      term   term

                                          • Survey - 75% of FWDVIC members
                                            express strong support for Tread
 FWDVIC continue to promote                 Lightly principles
 responsible 4WD behaviours in
 training, through member contact         • Survey - 20% increase (medium
 with the public and through                term) in proportion of FWDVIC
 reporting of irresponsible behaviour       members reporting improvement in
                                            observed 4WD behaviours in general
                                            public
                                          • Critical/high value events/shows
 Increase participation by PV/DELWP         identified
 in 4WD leisure events /shows and         • Effective and increased participation
 uptake of 4WD educational material         by PV/DELWP in critical/high value
                                            events/shows
 4WD owners attitudes and
                                          • Research into 4WD owner attitudes
 behaviours for public land values
                                            completed
 quantified and tracked
                                          • Tread Lightly principles viewable in
                                            relevant FWDVIC, DELWP and PV
 Tread Lightly principles embedded          publications
 into all relevant 4WD marketing and
 communications                           • Increased percentage of 4WD
                                            industry and 4WD media promoting
                                            Tread Lightly principles
                                         • DELWP and PV collaborate on 4WD
 4WD compliance coordinated across         compliance
 land tenures with ability for public to
 effectively report non-compliant        • Public can effectively report non-
 behaviour                                 compliant behaviour for improved
                                           enforcement outcomes

                                                                            Victorian 4WD Strategy 2017-2021   17
Department of Environment, Land, Water and Planning

2.6 Strategic Outcome Six:
4WDing is respected as a legitimate recreational pastime
Two of the strategic initiatives contribute to this        This strategic outcome aims to better promote
strategic outcome:                                         examples of the positive social, economic and
                                                           environmental contributions 4WDers can make.
• Effective education                                      Coupled with the increasingly considerate
                                                           behaviours of 4WDrivers, this will assist the
• Strengthening partnerships
                                                           community to have more respect for 4WDriving
                                                           and to view it as a legitimate and beneficial use of
                                                           public land.

Table 7: Key Actions

                                                                                   Short    Medium     Long
 Actions                                  Key performance indicators
                                                                                   term     term       term

 Social benefits of 4WDing quantified       • Research completed to quantify
 & tracked                                  the social benefits of 4WDing

                                          • 4WD education material up to date
                                            and accessible on FWDVIC/DELWP/
 Improve currency and accessibility         PV websites
 of online 4WD social/ environmental
 education product                        • Ten articles on 4WD activities with
                                            a social/ environmental message
                                            published/annum
 Tap into existing social media           • Ten 4WD good news stories
 platforms to promote positive              distributed per annum through
 achievements, volunteering and             existing PV, DELWP and FWDVIC
 good news stories                          social media platforms
                                          • Survey - Increasing number of
                                            DELWP, PV and FWDVIC regional
 Strengthen the 4WD regional reps           reps rate their relationship as good
 network to ensure strong
 partnerships exist at the region level   • FWDAC members work with
                                            regional reps to reinforce the value
                                            of strong relationships
                                          • Key 4WD media outlets identified
                                            and positive relationships
                                            established by FWDVIC
 Build stronger partnerships with         • Annual review of key 4WD media
 4WD media outlets                          outlets reports an increasing
                                            proportion of positive stories
                                            promoting responsible 4WDing
                                            behaviours

18    Victorian 4WD Strategy 2017-2021
Department of Environment, Land, Water and Planning

2.7 Strategic Outcome Seven:
FWDVIC is financially sustainable
Three of the strategic initiatives contribute to this     This strategic outcome aims to strengthen FWDVIC’s
strategic outcome:                                        financial sustainability through development of a
                                                          clear business model with a focus on increasing
• Strategic marketing and communications                  commercially earned revenue, increasing its
                                                          membership and developing strong mutually
• Effective education
                                                          beneficial partnerships.
• Sustainable solutions

Table 8: Key Actions

                                                                                Short      Medium      Long
 Actions                                  Key performance indicators
                                                                                term       term        term

 Improve attractiveness/ describe the
 benefits of FWDVIC membership to          • FWDVIC membership broadened
 increase members/broaden                   and increased by 25%
 representation
 Present evidence to influential           • Use annual progress report to
 stakeholders of value of 4WDing and        present as evidence to influential
 partnerships                               stakeholders
 FWDVIC to develop clear business
 model with strong focus on
                                          • Business model finalised
 increasing portion of commercially
 earned revenue
 Partnerships formed with industry to
                                          • Collaborative partnerships
 increase capacity to deliver priority
                                            established with industry
 4WD projects

                                                                           Victorian 4WD Strategy 2017-2021    19
Department of Environment, Land, Water and Planning

2.8 Strategic Outcome Eight:
DELWP and PV will adopt innovative and sustainable solutions to support the
vision
Two of the strategic initiatives contribute to this        This strategic outcome aims to encourage DELWP
strategic outcome:                                         and PV to explore and adopt innovative and
                                                           sustainable solutions to support and deliver the
• Effective education                                      Statewide 4WD program, This will be coupled with
                                                           better promotion of the value of 4WDing to key
• Sustainable solutions
                                                           decision makers.

Table 9: Key Actions

                                                                                      Short   Medium   Long
 Actions                                  Key performance indicators
                                                                                      term    term     term

 Share success case studies across        • Compile annual report of success case
 PV, DELWP and other partner                studies for broader distribution across
 networks to encourage best practice        DELWP, PV and FWDVIC networks
 Benefits of strategy outcomes are         • Compile annual report of progress
 measured and understood by key             towards delivering on strategy outcomes
 decision makers                            and present to key decision makers
 Identify projects that may be            • Confirm existing funding initiatives
 funded/assisted through alignment          suitable for 4WD related projects
 with existing initiatives (e.g HPHP,
                                          • Shortlisted projects submitted for
 Safer Together, Bioscan) and
                                            funding consideration
 develop FWDAC short list of projects
 to submit
 Explore new resources/ funding (e.g      • Document potential new sources of
 Sponsorship, partnerships,                 funding/revenue to support 4WD
 crowdsourcing, fee for service)            program delivery
                                          • Seek department/agency support to
                                            pursue identified funding/revenue
                                            opportunities
 Encourage culture that allows            • Identify key impediments preventing
 volunteering and partnerships to           volunteering from flourishing
 flourish
                                          • Key impediments removed

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Department of Environment, Land, Water and Planning

             Victorian 4WD Strategy 2017-2021    21
Department of Environment, Land, Water and Planning

Appendix One:
Overall Strategy Map
 Strategic
               4WDing in Victoria provides fantastic benefits for people, communities and nature
 Vision

 Strategic     4WDers regard Victoria       Victoria has economic       4WDing provides a range        Victorian 4WD
 Outcomes      as the premier 4WD state     benefit from 4WDing          of health and social           experiences are enriched
                                                                        connections

               Develop and implement a      Improve marketing of        Better promote the             Improve accessibility of
               marketing plan to            4WD opportunities via       benefits of volunteering        4WD product online and
               effectively promote          websites, social media      (first within FWDVIC,           through development of
               Victoria’s icon 4WD tours    and through Regional        DELWP and PV and then          mobile enabled
                                            Tourism Boards and Visit    externally)                    applications and maps
                                            Victoria

               Package nature-based         Identify key gaps and       Run in-field programs to        Pilot delivery of mobile
               product for 4WDers           competitive strengths in    connect people and             enabled visitor
                                            Victoria’s 4WD market       nature:                        information (audio/visual/
                                                                        Camp Host/Track                textural) to provide
                                                                        Clearing/Clean Up the          enriched content on
                                                                        Bush/Adopt a site              Victoria’s Aboriginal,
                                                                                                       European and natural
                                                                                                       history into existing 4WD
                                                                                                       tour experiences

               Build partnership with       Develop regional 4WD        FWDVIC Rural Response          Improve accessibility of
               DEJITR’s Visitor Economy     touring product (inc for    Group provide community        information on
               Directorate and Regional     SUV market)                 assistance to regional         temporary/seasonal road
 Actions       Tourism Boards to better                                 communities post               closures
               promote Victoria as a                                    disaster
               4WD destination

                                            Identify size of 4WD        Develop rewarding              Develop definitive
                                            market and economic         multi-party volunteering       government 4WD data
                                            contribution of 4WDing      opportunities and              layer for land manager,
                                                                        through new initiative trial   4WDer and private sector
                                                                        the capacity of other          access and use
                                                                        partners to lead on
                                                                        ground volunteer projects

                                            Build partnerships with
                                            4WD manufacturers/
                                            retailers/4WD hire
                                            companies/4WD media to
                                            promote 4WD touring
                                            opportunities

 Actions           Providing 4WD           Effective        Marketing &             Strengthening           Sustainable
 key               experiences             education        communications          partnerships            solutions

Principles for how we work       Respect               Transparency       Collaboration          Adaptive
                                 Equitability          Positive           Openness               Honesty
                                 Trust                 Build on existing work

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Department of Environment, Land, Water and Planning

4WDers demonstrate respect          4WDing is respected as           FWDVIC is financially             DELWP and PV will adopt
for the cultural,                   legitimate and beneficial         sustainable                      innovative and sustainable
environmental and other                                                                               solutions to support the
values of public land                                                                                 vision

FWDVIC continue to promote          Social benefits of 4WDing         Improve attractiveness/          Share success case studies
responsible 4WD behaviours          quantified & tracked              describe the benefits of          across PV, DELWP and other
in training, through member                                          FWDVIC membership to             partner networks to
contact with the public and                                          increase members/ broaden        encourage best practice
through reporting of                                                 representation
irresponsible behaviour

Increase participation by PV/       Improve currency and             Present evidence to              Benefits of strategy outcomes
DELWP in 4WD leisure events         accessibility of online 4WD      influential stakeholders of       are measured and
/shows and uptake of 4WD            social/environmental             value of 4WDing and              understood by key decision
educational material                education product                partnerships                     makers

4WD owners attitudes and            Tap into existing social media   FWDVIC to develop clear          Identify projects that may be
behaviours for public land          platforms to promote positive    business model with strong       funded/assisted through
values quantified and                achievements, volunteering       focus on increasing portion of   alignment with existing
tracked                             and good news stories            commercially earned revenue      initiatives (e.g HPHP, Safer
                                                                                                      Together, Bioscan) and
                                                                                                      develop FWDAC short list of
                                                                                                      projects to submit

Tread Lightly principles            Strengthen the 4WD regional      Partnerships formed with         Explore new resources/
embedded into all relevant          reps network to ensure strong    industry to increased            funding (e.g Sponsorship,
4WD marketing and                   partnerships exist at the        capacity to deliver priority     partnerships, crowdsourcing,
communications                      region level                     4WD projects                     fee for service)

4WD compliance coordinated          Build stronger partnerships                                       Encourage culture that allows
across land tenures with            with 4WD media outlets                                            volunteering and
ability for public to effectively                                                                     partnerships to flourish
report non-compliant
behaviour

                                                                                            Victorian 4WD Strategy 2017-2021          23
© The State of Victoria Department of Environment, Land, Water and Planning 2017

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