VINTAGE KEY FACTS AND DATA - Tagwalk
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
IMAGES COURTESY OF @FASHION ANTHOLOGY
KEY FACTS AND DATA
VINTAGE
AGENDA
COMME DES GARÇONS - FALL/WINTER 2007
THE BOOM OF VINTAGE
TOP 10 VINTAGE HITS
RE-EDITIONS
VINTAGE NOW
THE FUTURE OF VINTAGE
BOOM OF VINTAGE
THE
ALEXANDER MCQUEEN - SPRING/SUMMER 1995
THE BOOM OF VINTAGE
THE LUXURY SECOND-HAND MARKET IS GROWING BYRONESQUE AS A KEY PLAYER
FASTER THAN THE TOTAL LUXURY GOODS MARKET OF THE CONTEMPORARY-VINTAGE MARKET
ESTIMATED GROWTH OF THE MARKET IN 2018 - 2021
CUSTOMERS AGREE SHOPPING
LUXURY MARKET +3% 88% WITH BYRONESQUE IS
UNMATCHED FOR HARD TO
FIND ITEMS.
SECOND HAND MARKET +12%
95%
CUSTOMERS TRUST
BYRONESQUE FOR
AUTHENTICITY.
FORECASTED SECONDHAND MARKET SIZE (+61%)
$50BN CUSTOMERS CHOOSE
95%
BYRONESQUE FOR THEIR
$31BN UNIQUE STYLE AND ATTITUDE
TOWARDS CONTEMPORARY-
VINTAGE FASHION.
2021 2024
WHAT IS VINTAGE?
JOHN GALLIANO - FALL/WINTER 1997
WASTE AND SUSTAINABILITY HAVE BECOME CRUCIAL
STAKES IN FASHION OVER THE PAST YEARS.
VINTAGE HAS BECOME A KEY VALUE BOUGHT BY CONSUMERS
AND SEEN AS AN INSPIRATION FOR BRANDS.
VINTAGE IS A SOLUTION FOR A MORE RESPONSIBLE
FASHION INDUSTRY.
TAGWALK AND BYRONESQUE, THE INFAMOUS
CONTEMPORARY-VINTAGE BRAND, HAVE TEAMED UP TO
CREATE THIS NEWSLETTER FOCUSING ON VINTAGE AND
OUR COMBINED DATA AND INSIGHTS.WHAT IS VINTAGE?
HELMUT LANG - FALL/WINTER 2003
BYRONESQUE’S DEFINTION OF VINTAGE
THE BUSINESS OF OLD CLOTHES USED TO BE
CATEGORISED BY ANTIQUE, RETRO, VINTAGE AND
THRIFT. BUT THAT’S JUST AS OUTDATED AS SOME OF THE
CLOTHES MASQUERADING AS WORTHWHILE ARCHIVES FROM
FASHION HISTORY. TODAY, THE ‘RESALE’ CATEGORY
ASSUMES THAT ALL OLD CLOTHES ARE EQUAL WHEN
THEY’RE NOT.
IT’S A DISRESPECTFUL MISCONCEPTION THAT JUST
BECAUSE IT’S OLD MEANS IT’S GOOD. THE CONTEMPORARY-
VINTAGE CATEGORY WE DEFINED IN 2013 IS PART OF THE
GROWING RESALE MARKET, BUT CRITICALLY ADDRESSES THE
MATTER OF TASTE AND LONGEVITY, IN A WAY THAT THE
CATEGORY AS A WHOLE DOESN’T.WHO IS BYRONESQUE?
HELMUT LANG - SPRING/SUMMER 1996
BYRONESQUE SOURCES THE RAREST AND MOST VALUABLE
CONTEMPORARY-VINTAGE PIECES FROM DESIGNERS SUCH AS
VIVIENNE WESTWOOD, ALEXANDER MCQUEEN, HELMUT
LANG, JEAN PAUL GAULTIER AND MARTIN MARGIELA.
EXPERTS IN THE AUTHENTICATION AND PRICING OF
CONTEMPORARY-VINTAGE FIELD, BYRONESQUE KNOW IN
ADVANCE WHAT WILL BECOME ICONIC PIECES FROM THE
RUNWAY, WHAT WILL BECOME THE FUTURE TRENDS AND
WHICH PIECES TO INVEST IN NOW.WHO IS BYRONESQUE?
40%
30%
20%
10%
WHO SHOPS
MUSEUMS MALE STYLISTS/ FASHION INDUSTRY
VINTAGE AT COLLECTORS INSIDERS WHO KNOW
MEN & WOMEN WHO LOVE
FASHION AND DON’T
BYRONESQUE? WITH LARGE PERSONAL WHAT THEY ARE BUYING WANT TO LOOK LIKE
ARCHIVES EVERYONE ELSE
MEN WOMEN 30-45
40% 60% AVERAGE AGE RANGEWHO IS BYRONESQUE?
PERFORMANCE
UK
USA 11%
40% RUSSIA
1%
+128%
ASIA
WHO SHOPS 12%
VINTAGE AT MIDDLE
BYRONESQUE? EUROPE EAST
25% 2%
IN SALES AFTER MOVING FROM
TRADITIONAL E-COMMERCE
NORTH
TO A PERSONAL SHOPPING
AFRICA SERVICE
AUSTRALIA
3% 5%
SOUTH
AFRICA
1%CONSUMER OPINIONS ON VINTAGE
VINTAGE YES
68% 81%
DO YOU PREFER SHOPPING IF YOU BUY A DESIGNER
LUXURY DESIGNERS FROM PIECE FROM A NEW
VINTAGE OR NEW COLLECTION, DO YOU
NEW
COLLECTIONS?
COLLECTIONS
THINK OF HOW YOU WILL
PASS IT ON LATER IN LIFE?
NO
32% 19%CONSUMER OPINIONS ON VINTAGE
NO UP FOR IT
34% 97%
ARE YOU WILLING TO WHAT DO YOU THINK OF
SPEND THE SAME AMOUNT LUXURY DESIGNERS WHO
OF MONEY ON A VINTAGE USE OLD MATERIALS FROM
NO! RENEW
PIECE RATHER THAN ON A
NEW COLLECTION PIECE?
YES THEIR STUDIOS TO
UPCYCLE THEIR NEW MATERIALS
I.E. CHANEL SUIT OR GUCCI COLLECTIONS?
JACKIE 1961
66% 3%CONSUMER OPINIONS ON VINTAGE
YES, IT COULD
VINTAGE BE HELPFUL
67% 73%
WOULD YOU BUY LIMITED DO YOU THINK VINTAGE
EDITION RE-EDITED PIECES? SPECIALISTS SHOULD
OR WOULD YOU BUY A WORK HAND IN HAND NO, THE
LIMITED WITH LUXURY BRANDS TO
VINTAGE ONE? CONSUMER
I.E. PRADA NYLON 1990’S BAG
COLLECTION
EDITION HELP LUXURY DESIGNERS
DECIDES
IDENTIFY THE FUTURE
“WORTHY” VINTAGE PIECES
33% FROM THEIR COLLECTION?
27%BYRONESQUE TOP 10
RUNWAY SHOWS
JEAN PAUL GAULTIER - FALL/WINTER 1995TOP 10 RUNWAY SHOWS ON BYRONESQUE
MAISON MARGIELA JEAN PAUL GAULTIER HELMUT LANG
VIVIENNE
GUCCI
WESTWOOD
REMAINS THE MOST REQUESTED CYBER DOTS ONE-PIECE, F/W 1995. PANEL DRESS, S/S 1995
CONTEMPORARY-VINTAGE BRAND SHEER TRIBAL AND MONEY PRINTS, PEEP HOLE TOPS, S/S 2004
ON BYRONESQUE. F/W 1994 + S/S 1994. ASYMMETRICAL TANK TOPS, S/S
2004.
OVERSIZED JEANS PIECES
FROM F/W 2001.
SEDITIONARIES TITS T, 1977 G HARDWARE LINGERIE, S/S 1997
SEMI-COUTURE COLLECTION TOPS
‘80S AND ‘90S CORSETS. HARDWARE SEPARATES, S/S 1998.
S/S 1997.
HIGH DEMAND FROM NYC,
HIGH DEMAND FROM FRANCE, HIGH DEMAND FROM HIGH DEMAND FROM
HIGH DEMAND FROM L.A. FRANCE, BERLIN,
JAPAN & CHINA/ HK. THE U.K. L.A. & THE U.K.
AMSTERDAM & SPAIN.TOP 10 RUNWAY SHOWS ON BYRONESQUE
COMME DES
GARÇONS RAF SIMONS JOHN GALLIANO
ALEXANDER
BALENCIAGA MCQUEEN
BY NICHOLAS GHESQUIÉRE BY LEE ALEXANDER MCQUEEN
BODY MEETS DRESS, S/S 1997 VIRGINIA CREEPER, F/W 2002 ‘MISIA DIVA,’ COMMONLY REFERRED
3D HANDS COLLECTION, F/W 2007 CONSUMED COLLECTION, S/S 2003 TO AS THE PIN UP COLLECTION,
ORIGINAL SHOW ROBES, S/S 1986 BOTH ARE VERY RARE AND STILL GET DRESS, S/S 1995
LONG WAITLIST, EVEN THOUGH LOTS OF ATTENTION WHEN THEY SHEER TATTOO BODYSUIT,
THEY WERE REISSUED BY CDG. BECOME AVAILABLE. F/W 1997.
MONOGRAM LOGO FULL LOOK,
PATCHWORK COLLECTION (PRICED FOR JOAN COLLECTION, F/W 1998.
F/ W 2000.
SERIOUS COLLECTORS) AND RUNWAY PLATO’S ATLANTIS RUNWAY DRESSES S/S 2010
GREEN CARGO PANTS, S/S 2002. RUNWAY PROTOTYPES LIKE THE RED VINYL
AVIATOR JACKETS, F/W 2003 TOP FROM F/W 1998 - GETS A LOT OF
LEGO SHOES, F/W 2007 (PRICED FOR REQUESTS - FOR COLLECTORS ONLY.
SERIOUS COLLECTORS).
HIGH DEMAND FROM
HIGH DEMAND FROM PARIS HIGH DEMAND FROM HIGH DEMAND FROM
THE U.K., CALIFORNIA HIGH DEMAND FROM L.A.
& JAPAN. FRANCE NYC & L.A.
& NYCRE-EDITIONS
A LOOK INTO
VIVIENNE WESTWOOD - SPRING/SUMMER 1991RE-EDITION OF ARCHIVES ON THE RUNWAY
VERSACE - SPRING/SUMMER 2020
FOR ITS SPRING/SUMMER 2020 COLLECTION, VERSACE
HAS RE-EDITED THE ICONIC JUNGLE DRESS WORN BY
JLO IN 2000 AT THE GRAMMY AWARDS.
AT TAGWALK AT BYRONESQUE
MOST VIEWED LOOK OF THE THE RE-ISSUED ‘JLO’ JUNGLE DRESS,
COLLECTION; S/S 2020, CREATED OVER 400
3RD MOST SEEN VERSACE LOOK ON REQUESTS FOR THE EXACT
TAGWALK SINCE ITS CREATION. ORIGINAL VERSION.
COURTESY OF INDIGITALVINTAGE IN COLLECTIONS
A SELECTION OF KEY TRENDS FROM THE LATEST
SEASONS, SPOTTED BY TAGWALK
TARTAN DENIM
MOST VIEWED TARTAN MOST VIEWED DENIM
LOOK ON TAGWALK LOOK ON TAGWALK
SAINT LAURENT ALEXANDER MCQUEEN CELINE VIVIENNE WESTWOOD
F/W 2020 F/W 2006 S/S 2020 S/S 1991
REQUESTS FOR DENIM TENDS TO BE FOR CREATIVE PIECES, LIKE
REQUESTS FOR TARTAN TENDS TO BE FOR PIECES FROM
VIVIENNE WESTWOOD’S SLASHED DENIM SUIT, S/S 1991,
CONTROVERSIAL SHOWS RATHER THAN TARTAN FOR TARTAN’S
ALEXANDER MCQUEEN BUMSTERS, F/W 2000, MARGIELA’S
SAKE. MCQUEEN’S HIGHLAND RAPE, F/W 1995, JOAN, F/W 1998
OVERSIZED JEANS, F/W 2000 AND HELMUT LANG SPLASH JEANS, S/S 1998.
AND WIDOWS OF CULLODEN, F/W 2006. BYRONESQUE
BYRONESQUE“THE MAJORITY OF TODAY’S TRENDS THAT ARE SIGNATURE STYLES FROM OUR CONTEMPORARY-
VINTAGE HEROES HAVE BEEN IN CONSTANT DEMAND SINCE WE LAUNCHED. TRENDS DON’T JUST
AFFECT HOW PEOPLE BUY, BUT INCREASINGLY WHAT PEOPLE SELL.” BYRONESQUE
A SELECTION OF KEY TRENDS FROM THE LATEST
SEASONS, SPOTTED BY TAGWALK
CUT OUT CORSET
MOST VIEWED CUT OUT MOST VIEWED CORSET
LOOK ON TAGWALK LOOK ON TAGWALK
SAINT LAURENT HELMUT LANG MUGLER YVES SAINT LAURENT
S/S 2020 S/S 2001 S/S 2020 S/S 2001
HELMUT LANG; MORE THAN ANY OTHER DESIGNER. S/S 2001 BONDAGE TOPS, REQUESTS FOR VIVIENNE WESTWOOD CORSETS HAVE INCREASED
CUT OUT PEEP HOLES FROM S/S 2004, HARNESSES FROM F/W 2003 AND HIS 53% SINCE 2018. YOHJI YAMAMOTO CAGE CORSET, F/W 2006 AND YVES
SIGNATURE SLASH PIECES FROM S/S 1996 THAT HE REINTERPRETED SAINT LAURENT BY TOM FORD LEATHER BUSTIER, S/S 2001 TYPICALLY SELL
IN SUBSEQUENT SEASONS. BYRONESQUE QUICKLY BECAUSE OF THEIR RARENESS IN THE VINTAGE MARKET AND AS
SUCH, INCITE LONG WAITLISTS. BYRONESQUEVINTAGE NOW MAISON MARGIELA - SPRING/SUMMER 2021
AS SEEN IN THE LATEST COLLECTIONS, VINTAGE ITEMS ARE USED BY FASHION BRANDS,
MOSTLY UPCYCLED TO REWORK GARMENTS INTO NEW DESIGNS.
VERY RARELY, TRUE VINTAGE ITEMS ARE SEEN ON THE RUNWAY.
MAISON MARGIELA MATTY BOVAN LACOSTE
REPLICA BY MAISON MARGIELA #CROCCOUTURE
USE OF VINTAGE LEATHER SKINS FOR
LABEL OF GENUINE VINTAGE FINDS, THE SPRING/SUMMER COLLECTION IS A
MATTY BOVAN F.O.E. USING HIS MOTHER'S
RESTORED AND RE-APPROPRIATED AS FUSION OF VINTAGE PIECES WITH NEW
BROKEN UP OLD NECKLACES AND SALVAGED
LIMITED-EDITION GARMENTS OR CREATIONS THROUGH UPCYCLING.
PIECES OF JUNK TO CREATE SOMETHING
ACCESSORIES, AND SOLD IN THE HOUSE’S LIMITED EDITION.
OTHERWORLDLY.
OWN STORES.THE FUTURE
OF VINTAGE
PRADA - SPRING/SUMMER 2021BYRONESQUE’S PICKS OF SPRING/SUMMER 2021
THE FUTURE OF VINTAGE FUTURE CONTEMPORARY VINTAGE PIECES ON TAGWALK
“THE VISIBLY OBVIOUS CHILD OF RAF “ARMOUR FOR “UNRELENTING OPULENCE
“THE PUREST ‘THEY’ FASHION”
SIMONS AND MIUCCIA PRADA” DYSTOPIAN TIMES” IN A DOWNTURN”
PRADA - S/S 2021 RICK OWENS - S/S 2021 THOM BROWNE - S/S 2021 BALMAIN - S/S 2021
LOOK 28 LOOK 5 LOOK 6 LOOK 81YOHJI YAMAMOTO - F/W 2006
THANK YOU!
INFO@TAG-WALK.COM LUCA@BYRONESQUE.COMYou can also read
