We are connected CCSA VIRTUAL EXPERIENCE '21 - SEPTEMBER 12-14, 2021 - Contemporary Ceramic Studios Association
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8.17.21
UPDATED
CONVENTION
GUIDE
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CCSA VIRTUAL EXPERIENCE '21
SEPTEMBER 12-14, 2021
WWW.CCSA2021.COM
ELCOME
W !
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CCSA VIRTUAL EXPERIENCE '21
WWW.CCSA2021.COM
It's time to begin planning for this AMAZING event! Keep in mind that schedules and classes
are preliminary and may change and/or be updated; information and updates will be shared
with you regularly. All Convention updates will be emailed, posted in the FB Chatter group
and put on the Convention page on the CCSA website.
Registration is OPEN!
Everyone must register for Convention by August 1st to receive the CCSA Swag Box.
Plan a retreat with area/regional studio owners! Visit the post in Chatter (the top of the group page
in "Announcements") and see what connections are being made for Convention retreats.
Look for more info soon on retreat awards. We will also have amazing Convention prizes that all
attendees are eligible to win (your registered staff are eligible for prizes, too!).
Page 2 Welcome & important information
Page 3 Convention sponsors
Page 4 Convention schedule - overview
Page 2 Important information
Pages 5-6 Convention schedule - by day
Page 3 New sponsors
Page 7 Bonus classes
Page 8 Class supplies-orders (orders must be placed
Page 8 Class supplies
by 8/22/21)
Page 9 Accolades for 2020's Convention
Page 10-11 Important login and class info in green
Pages 10-11 FAQ
Page 45 Two Big Ideas class - canceled by supplier
Page 12 List of classes
Pages 13-14 Lisa Ryan, Featured Speaker Pages 15- 16 Entertainment
Page 15 The Buzz with Ammie & Bre Page 62 Continuously adding new prizes
Page 16 Social Hour Entertainment
Pages 17-61 Convention Class Descriptions/Info
Page 62 Prizes
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CCSA VIRTUAL EXPERIENCE '21
Your Art's Desire, Nancy Tuel, is sponsoring the Featured Speaker,
Lisa Ryan: Gratitude Strategies to Create a Culture That ROCKS!
ammie y'all, Ammie Williams, is sponsoring Wendy Batten's class:
How to Market your Creative Business
Ceramic Arts And Crafts Supply is sponsoring Wendy Batten's class:
5 things that can help simplify your retail business
Occasion is sponsoring Tuesday's Social Hour. Back by popular demand, join
pianist and singer, Rosie Hays for some wonderful entertainment, 5:45-6:45pm
CCSA is sponsoring Monday Social Hour with Dan Heidt, 5:30-6:30pm
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CCSA VIRTUAL EXPERIENCE '21
SCHEDULE
All times are EST and subject to change
SUNDAY, SEPTEMBER 12
11am - 12pm: Doors open! Attendees can move around the platform and visit the Remo Open
Forum (social space). Remo Open Forum will close at noon for everyone to experience the live
Supplier Sessions
12pm: live Supplier Sessions with live Q&A's at the end of each session
At the end of the live Supplier Sessions, Remo Open Forum will remain open until 12am
Exhibitors available for meetings at their tables in Remo for two hours after the Supplier Sessions
MONDAY, SEPTEMBER 13
11am – 12am: Platform and Remo Open Forum are both open
11am - 12pm: Exhibitors available for meetings at their tables in Remo
12 - 1pm: Lisa Ryan, Gratitude Strategies to Create a Culture That ROCKS
1:15 – 2:30pm: classes
2:45 – 4pm: classes
4:15- 5:30pm: classes
5:30 – 6:30pm: Social Hour
6:30-7:30pm: Round Table discussions with a host and topics (in Remo)
6:30 - 8:30pm: Exhibitors available for meetings at their tables in Remo
12am: Remo Open Forum closes
TUESDAY, SEPTEMBER 14
11am – 12am: Platform and Remo Open Forum are both open
11am - 12pm: Exhibitors available for meetings at their tables in Remo
12 – 1:15pm: classes
1:30 – 2:45pm: classes
3 – 4:15pm: classes
4:30- 5:45pm: classes
5:45 – 6:45pm: Social Hour
6:45 - 8:45pm: Exhibitors available for meetings at their tables in Remo
12am: Remo Open Forum closes
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CCSA VIRTUAL EXPERIENCE '21
CLASS SCHEDULE - MONDAY, SEPT 13
GREEN=LIVE
12 - 1pm
Lisa Ryan, Featured Speaker:
Gratitude Strategies to Create a Culture that ROCKS!
ROUND TABLE
1:15 - 2:30pm DISCUSSION TOPICS
Mary Ann O'Hearn: Grow a Little Love Succulent Planter Monday, 6:30 - 7:30pm, Remo
Katie Magoon: Unconscious Bias Interviewing Join in! There will be a host at each table
Wendy Batten: How to Market Your Creative Business
leading the discussions
Donna Bordeaux: Using Your Crystal Ball to Prepare
for Wage Hikes
1. Board Table: learn about volunteering and
Madeline Riegel: Branding Like a Boss
running for the Board
2. Mobile studios
2:45 - 4pm
3. Clay to-go kits
Crista Toler: Elements of Batik 4. Selling online: to go and FB lives
Lindsay Marr: Branding Your Aesthetics 5. Planning for the return of the holiday season
Katie Magoon: Interviewing and Onboarding New Employees 6. Hosting Events: Santa, prints, Kids Night
and Maintenance 7. Interviewing and Interviewing Questions
Kathy Cano-Murillo: 5 Ways to Decorate a Marquee Light 8. Clay in your studio
Michaela Jaskowiak: Pinterest & PYOP 9. Canva
10. Apps to help you in your business
4:15 - 5:30pm 11. Investing in your community
Lisa Feltz: Industry Best Standards 12. Instagram
Katie Magoon: Total Rewards Programs: Compensation 13. Staffing
Plans Made Easy!
April Corbett: Planning for a New Year
Julie and Robin Cates: Santa Is Coming to Town
Jeff Rottman: Winner, Winner Chicken Dinner
NOTE: ALL classes listed on this Monday
schedule will have a LIVE Q&A at the end
5:30 - 6:30pm
Social Hour with Dan Heidt of each class
6:30-7:30pm
Remo: Round Table discussions with table hosts and topics
6:30-8:30pm
Exhibitor Remo tables open
11am - 12am
Remo Open & Forum open
PAGE 5 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021
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CCSA VIRTUAL EXPERIENCE '21
CLASS SCHEDULE - TUESDAY, SEPT 14
GREEN=LIVE
12 - 1:15pm
Wendy Batten: From Hobbyist to Confident Creative CEO
Jim Skutt: Kiln Maintenance for a Smooth operation
Gail Schomisch and Jackie Burrow: Capturing Large Scale
Offsite Group Sales - Not Just In-Person Events Anymore! DISCUSSIONS IN THE FORUMS
Look for more topics to be added soon
Sara Kojaku: Abstract Art
Susie Bucci and Ashlea Tievy: Go Big, Go Home with Clay 1. Ah Ha Moments: What is your biggest
takeaways?
1:30 - 2:45pm 2. Exhibitor show specials
3. Photo contest: upload your photos for a
Lisa Ryan: Employee Retention: Keep Your Top Talent From
chance to win awards
Becoming Someone Else's
4. Additional resources for your business
Michaela Jaskowiak: 7 Tips to Sales Success (websites, apps, tools)
Skyla Souza and Katherine LeBlanc: 2 Big Ideas for Q4 5. Support groups in your area (list your group,
Aline Karpoyan: Terra Bella Pumpkin Platter invite others, post if you’re looking to join one)
Ammie Williams: Modern Boho Vase 6. Studio Managers: connect with others and
share ideas
7. Glass fusing
3 - 4:15pm
8. SWAP: sell, share, giveaway
Ammie Williams: Selling Out on Instagram 9. Board Art
Dean Saether: Master the Backroom 10. Canvas
Michael Harbridge: Embracing Clay in Your Studio = $$$ 11. Clay
Teresa Johnson and Liz Martinez: Winter Watercolor Deer 12. Other money makers
13. Cash in the attic: what to do with those
Sara Kojaku: Merry Charcuterie
extras in your studio to get them moving.
14. Silver lining: what did you change because
4:30 - 5:45pm of COVID that you're now going to keep?
Wendy Batten: 5 Things That Can Help Simplify
Your Retail Business
Kathy Cano-Murillo: How to Make Your Shop Pop!
Jennifer Blevins: Key Creative Trends for 2022 NOTE: ALL classes listed on this Tuesday
Michael Harbridge: Easy & Quick Clay Projects schedule will have a LIVE Q&A at the end
That Make Money of each class
Ammie Williams: Learning to Letter
5:45 - 6:45pm: Social Hour with Rosie Hays
6:45-8:45pm: Exhibitor tables open in Remo
11am - 12am: Remo Open & Forum open
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CCSA VIRTUAL EXPERIENCE '21
ON DEMAND CLASSES
Aline Karpoyan: Terra Bella Beauties
Susan Rogers: Managing Your Wall of Real Estate
Crysten Conner: Stoneware to Go
Teresa Johnson and Liz Martinez: Kid Kit Fun with Hatching Baby Dragon
Katie Yallaly: BEE Trendy with Fused Glass
Susan Wilkinson: Handbuilding with Clay
Jeff Rottman: What, Did Someone Say Pie?
PLA Schneider and Kristy Daughtry: Growing Your Business with Social Artworking
Teresa Johnson and Liz Martinez: Bold Batik Tree
Gail Schomisch and Jackie Burrow: Large Group Sale Customers Chime In
With Jackie And Gail - A Panel Interview
NOTE
All classes listed on this Bonus
Class list do not have a live
Q&A at the end of each class.
All Bonus Classes will be
available to watch when the
doors open Sept 12.
PAGE 7 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021
CLASS SUPPLIES + HOW TO ORDER THEM
GARE
• Mary Ann O’Hearn/ The Boston Potta’/ Gare
• Teresa Johnson/ PYOP Studio Stuff
• Robin & Julie Cates/ On the Pot
If you would like to order supplies for any or all of the classes above, simply add them to your Gare order by August 22, 2021
by the end of day. Class supplies are heavily discounted at 30% off. The 30% discount is on the class supplies only - not on the
entire order. See details below for ordering Convention supplies:
All supplies need to be ordered by August 22, 2021 by the end of day. All CCSA class supplies will receive a 30% off/ CCSA
Class Supply Discount. Discount will be applied to the class supplies only. List the class name/s and supplies with the note
Discount will be manually applied (by Gare) to the class supplies only. To receive the discount, registrants MUST include a
note in the special instructions field when ordering: i.e., “Apply my 30% Off/ CCSA Class Supply Discount”
Bisque must be ordered by the case. Fun Strokes/color must be ordered by 8oz bottles
Supplies will ship free on orders over $500. If you are not able to add your supplies to a $500 order to receive free shipping,
our standard freight charges will apply
Non-Gare studios: We will provide a color conversion chart for any non-Gare studios. Bisque pieces are generic enough to
allow for substitution pieces – studios can use pieces they have on hand if needed
International studios: contact your distributor to obtain class supplies. Distributors will be made aware of the 30%
discount and Gare will reimburse each distributor for discounts provided
BISQUE IMPORTS
Order convention supplies at Bisque Imports with the code "MISSU2021" to enjoy:
Materials for CCSA classes are listed on the website bisqueimports.com/ccsa. Click on the materials link to see materials
suggested by the instructor, and pick and choose what you need to paint along in September. Ticketed attendees will enjoy a
one-time 15% discount* on materials for classes with the "View Materials" link when using promo code MISSU2021.
*Standard Bisque Imports Freight Rates Apply.
Discount can not be combined with any other offers.
Valid on a single order, only, for those who have registered for the CCSA Convention and are active on the Attendee List from
the CCSA.
The Bee Trendy with Fused Glass and Terra Bella Beauties classes are not eligible for this discount.
MAYCO
Class supplies for Mayco's Elements of Batik may be purchased through American Ceramic Supply, Bisque Imports,
Ceramic Arts and Chesapeake Ceramics
Color for Bisque Imports/Ammie Y'all/Mayco classes may be purchased through Bisque Imports
International studios: we are working with Hobby Ceramicraft in the UK for your convention supplies. You can contact
Jane Stenning. In Canada, we are working with Ceramic Arts. Supplies may vary/be limited
All attendees, please contact your distributor for pricing
CHESAPEAKE
Sara Kojaku / Merry Charcuterie and Abstract Art
Order your Chesapeake Convention Kit at www.chesapeakeceramics.com beginning July 5th. Kit includes bisque,
supplies and swag (color not included) to support our Chesapeake Ceramics sponsored classes. Convention Kits will ship
free on orders over $500. If you are not able to add your supplies to a $500 order to receive free shipping, our standard
freight charges will apply. All supplies need to be ordered by August 22, 2021 by the end of day
International Studios: We will release international studio purchasing information prior to July 5th
INTERNATIONAL MEMBERS
You can complete almost all of the techniques on any plate/bisque you have on hand. If there is a special piece or product that you
want, and it will not arrive on time, you can watch the technique class when the piece arrives. You will have access to every class
until 8/2022. Techniques are just one part of the large convention, with many other classes that you can take during the three days.
PAGE 8 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021
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CCSA VIRTUAL EXPERIENCE '21
THANK YOU for attending last year's event and THANK YOU for such positive feedback!
"My takeaway: YOU have a RESPONSIBILITY to succeed
"My Manager and I attended the online
this year. Stop listening to how awful this year has been,
Convention last year and were thrilled to be able
how you should be feel with all the changes. Instead
to join in from Brisbane Australia. Even though
the time zones were against us we stayed up all MAKE the changes! It’s taken 6 months but heading back
night to be part of the event and were super to my 2020 resolution of POSITIVITY. Let‘s write our own
excited that both of us could see and “meet” the story." -Kelly Amrine, Make Something Studio
presenters live. The CCSA did a great job to
coordinate this convention and our sincere "Meet you in the Remo lounge in the
thanks to the sponsors and presenters were so morning for a cup of a coffee. Can't
gracious with their time and products too. Well "I loved the wait to see everyone and enjoy our first
done for a great event and we certainly look keynote speaker day of convention!" -Tracy Schultz,
forward to joining in again this year!" (Mike Michalwicz)! Board President
-Fleur Colgan, Colour My Pot My word for 2020
is FAITH! It was "Thank you Convention 2020! I just lined
renewed this up 8 weeks of content for staff
"Great job on the convention! There are so
weekend! " - Palee professional development without doing
many details that you had to handle and the Haney, Art Bayou ANYTHING! I am so excited to share this
learning curve for an event like this during year's convention experience with my
(especially in a time such as this) was straight staff. Great content paired with so many
up. You did a wonderful job of managing the opportunities to build my staff's
details and communication. Thank you for "Whoop whoop! knowledge base and create a culture of
checking in with the suppliers each day to be continuous improvement. I used to do PD
Thanks for an
sure we were comfortable and for working so with staff infrequently but I couldn't
awesome
hard to provide a virtual convention. Many pass up on the opportunity to create
Convention!
have said that being able to connect with excitement and comradery before the
Definitely a great
others was huge - I feel the same way." holiday season hits us." -Sophia Dzialo,
pivot!" -Susie Bucci, The Clay Pen
-Crista Toler, Mayco
The Painted Peacock
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CCSA VIRTUAL EXPERIENCE '21
FAQ
WHAT IS A VIRTUAL CONVENTION? A virtual convention is hosted entirely over the Internet. It
will allow attendees to access the event live and hear presentations from their computers - anywhere
you have internet access! Attendees participate through a conference website designed specifically
for our virtual convention. This is the site where you will watch classes, view presentations, and can
interact directly live with the instructor with questions or comments during the class session.
WHAT HAPPENS ONCE I REGISTER? Once you register, you will receive a confirmation email. KEEP
THIS EMAIL as it has your user name. You will not enter the Convention website until the event starts.
ARE THE SESSIONS LIVE OR RECORDED? Many of our sessions are live this year, meaning the
instructor is teaching while you watch! We also have many classes that are pre-recorded. The pre-
recorded classes will also have live Q&A after the recording has been shown. We're also adding
several On Demand classes this year! These classes will not have live Q&A as they are available to
watch at your convenience and not shown at a specific time during Convention. Note the
designations on each class:
B Business class
T Technique class
D Demo
L The class is presented live
* On Demand class
WHAT SUPPLIERS ARE ATTENDING? See the Sponsors listed on page 3. The CCSA website
Convention page will have supplier updates posted regularly.
CAN I MEET WITH SUPPLIERS AT A VIRTUAL CONVENTION? Yes. You will be able to download
resources and set up meetings with our suppliers.
PAGE 10 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021we are connected
CCSA VIRTUAL EXPERIENCE '21
FAQ, CONTINUED
CAN I CONNECT WITH PEERS AT CONVENTION? Yes. Remo, our social meeting space, has
extended hours this year! There will also be message boards and direct message options.
WILL THERE BE ROUND TABLE DISCUSSIONS? Yes! After Social Hour on Monday, join everyone in
the Remo space and jump in on a discussion or two. What are you interested in learning more about?
Some topics will include:
Clay to-go kits
Selling online (FB lives and online website sales)
Volunteering with the CCSA, including more information on Board responsibilities
WHAT TIME ZONE IS CONVENTION GOING TO BE STREAMED IN? All events/classes will be
streamed in EST (Eastern Standard Time).
LOGGING INTO THE SITE + PASSWORD: You will not get a password to the Convention site until the
Convention doors open in September. Your login is your email address.
CLASS SELECTION: You do not register for classes this year because you have access to them all.
Many classes are presented live, many are pre-recorded/shown during Convention (both the live and
pre-recorded will have live Q&A's at the end of each class) AND there are 11 bonus classes that you can
watch anytime!
CAN I LISTEN TO THE CLASS RECORDINGS AT A LATER TIME? Yes. You will have free access to
the class recordings (including the live Q&A's) for up to one year after convention. You can also sign
in and download any presentations or resources throughout that time frame.
WHAT KIND OF TECHNOLOGY DO I NEED? You can log in on any device that connects to the
internet. We highly recommend using a computer for the best experience (tablets, iPads and phone
are NOT recommended). You can use any supported browsers including Google Chrome, Firefox or
Safari. Internet Explorer is not recommended as some functions, such as chat, are not fully
supported. Live technical support is available throughout the Convention if you have any issues
connecting.
I’M NOT TECH SAVVY! You don’t need to be. You’ll only need to know your log in credentials and
the website. You’ll click on the link and you’ll see the list of options once you have signed in.
PAGE 11 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021we are connected
CCSA VIRTUAL EXPERIENCE '21
LIST OF CLASSES
Aline Karpoyan: Terra Bella Pumpkin Platter; Terra Bella Beauties
Ammie Williams: Modern Boho Vase; Selling Out on Instagram; Learning to Letter
Mary Ann O'Hearn: Grow a Little Love Succulent Planter – Wet Etching
Crista Toler: Elements of Batik
Julie and Robin Cates: Santa Is Coming to Town
Susie Bucci and Ashlea Tievy: Go Big, Go Home with Clay
Kathy Cano-Murillo: 5 Ways to Decorate a Marquee Light; How to Make Your Shop Pop!
Teresa Johnson and Liz Martinez: Winter Watercolor Deer; Kids Kit Fun with Hatching Baby Dragon;
Bold Batik Tree
Katie Yallaly: BEE Trendy with Fused Glass
PLA Schneider and Kristy Daughtry: Growing Your Business with Social Artworking
Katie Magoon: Unconscious Bias Interviewing; Interviewing and Onboarding New Employees
and Maintenance; Total Rewards Programs: Compensation Plans Made Easy!
Donna Bordeaux: Using Your Crystal Ball to Prepare for Wage Hikes
Michaela Jaskowiak: 7 Tips to Sales Success; Pinterest & PYOP
Gail Schomisch and Jackie Burrow: Capturing Large Scale Offsite Group Sales - Not Just In-Person Events
Anymore!; Large Group Sale Customers Chime In With Jackie And Gail - A Panel Interview
Lindsay Marr: Branding Your Aesthetics
Lisa Feltz: Industry Best Standards
Susan Rogers: Managing Your Wall of Real Estate
Crysten Conner: Stoneware to Go
Madeline Riegel: Branding Like a Boss
Jennifer Blevins: Key Creative Trends for 2022
Michael Harbridge: two clay classes, TBD
Dean Saether: Master the Backroom
Jim Skutt: Kiln Maintenance for a Smooth Operation
Jeff Rottman: Winner, Winner Chicken Dinner; What, Did Someone Say Pie?
Sara Kojaku: Abstract Art; Merry Charcuterie
Susan Wilkinson: Handbuilding with Clay
April Corbett: Planning for a New Year
Wendy Batten: From Hobbyist to Confident Creative CEO; 5 Things That Can Help Simplify Your Retail
Business; How to Market Your Creative Business
Lisa Ryan: Featured Speaker, Gratitude Strategies to Create a Culture that ROCKS!; Employee Retention:
Keep Your Top Talent from Becoming Someone Else's
12 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021we are connected
CCSA VIRTUAL EXPERIENCE '21
B L
GRATITUDE STRATEGIES TO CREATE A
CULTURE THAT ROCKS!
LISA RYAN, FEATURED SPEAKER
MONDAY, 12PM
Mother Teresa once said, “We are more starved for appreciation than we are
for bread.” If you are looking for an inspirational program that has both
personal and professional impact, this is for you. Gratitude is more than the
“soft and fluffy” emotion that you may be attributing to it. In this session,
you’ll learn how gratitude strategies (or Grategies) will change your
perspective to focus on the good, experience health benefits from choosing
positive emotions, improve your relationships with others and create a
workplace culture that ROCKS!
Workplace culture has lots of components:
• Attracting the right people SPONSORED BY
• Keeping employees engaged and inspired
• Being known in your community as THE place to work
• Having an inclusive, welcoming environment for everyone
• Being a part of a greater mission
In this fun, engaging, highly interactive virtual session, you will get real- COMPANY WEBSITE
world ideas and strategies to use right away:
• Experience a simple daily practice that positively impacts every area of life
• Learn gratitude strategies (Grategies) that strengthen your relationships
• Look at the characteristics of each generation and why they “act like that”
• Discuss best practices for finding, attracting and retaining new talent
• Implement strategies to build engagement across multigenerational teams
• Discover why the focus should be on employees who are doing things well,
instead of the toxic workers who are sucking the life out of your company. By
creating a culture of appreciation in the workplace as well as an
understanding between all the generations in the workplace, you’ll have a
better chance of keeping your top talent from becoming someone else’s
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CCSA VIRTUAL EXPERIENCE '21
ABOUT THE SPEAKER
LISA RYAN
As a Certified Speaking Professional (CSP), an award-winning
speaker, and author of ten books, Lisa works with her clients to
develop employee and client engagement initiatives and strategies
that keep their top talent and best clients from becoming someone
else’s. Lisa’s expertise includes strengthening workplace culture,
improving employee engagement, increasing customer retention,
and initiating gratitude strategies (“Grategies”) for personal and
professional benefit. Lisa’s participants enjoy her high energy,
enthusiastic delivery, and quick wit and they leave the session with
ideas they are committed to acting on immediately to make positive
workplace culture changes.
Lisa costars in two films with other experts, including Jack Canfield
of “Chicken Soup for the Soul.” She is the past president of the
National Speakers Association, Ohio Chapter, and holds an MBA
from Cleveland State University. LISA'S WEBSITE
• Keynote, breakout, or workshop speaker at more than 100 national
and international conferences
• Thirteen years of industrial marketing and sales experience,
including seven years in the welding industry – and yes, she does
weld
• Host of “Elevate Your Engagement Levels: What You Need to Know”
on the Elite Expert Network
• Creator of “The Seven Mistakes Managers Make to Crush Company
Culture” video series
• Best-selling author of ten books, including The Upside of Down
Times: Discovering the Power of Gratitude
• Award-winning speaker
PAGE 14 - - CCSA VIRTUAL CONVENTION, SEPT 12-14, 2021we are connected
CCSA VIRTUAL EXPERIENCE '21
NEW THIS YEAR, EMCEES!
L
THE BUZZ WITH AMMIE & BRE
This year you are in for a treat! We have not one, but TWO
emcees for the 2021 convention. We are so excited to have these
two industry leaders and part-time comedians guiding us
through convention!
Ammie and Bre will keep you informed about what's
happening throughout the day, reminding you where to be,
introducing our speakers, and, best of all, doing giveaways
during the event.
This hilarious duo will have you smiling and laughing
throughout convention. We can't wait to see what surprises
they have planned for us!
AMMIE WILLIAMS BRE KATHMAN
Ammie Williams (Ammie Y'all) is an artist living Bre has been slinging clay and playing with
in Atlanta, Georgia. Ammie has a BFA in Art ceramics for 18 years. She holds a master's degree
Education and loves teaching and helping people in Ceramics and undergraduate degrees in Art and
create something they didn’t think they could. Education. Working at Mayco Colors gives her the
She has spent the last decade working in the PYOP opportunity work with artist and studio owners
industry and is full of tips and tricks to paint the from around the world every day!
best pottery possible. Ammie has designed a line
of bisque, silkscreens, and stickers with Bisque Bre has worked in both a PYOP studio and an art
Imports and has more amazing products in the classroom, so she is full of nuggets of knowledge
works. When she’s not posting on Instagram (this to help your studio run a little easier.
is rare), she enjoys reading with a beer, watching
Ru Paul’s Drag Race, or playing Gin Rummy.
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CCSA VIRTUAL EXPERIENCE '21
Back by popular demand! We are honored to have Dan & Rosie back this year for our social
hour entertainment. You won't want to miss these talented performers.
Dan Heidt
Monday, 5:30-6:30pm
Dan Heidt is a songwriter and guitarist who grew up in Charleston,
WV, but has spent the last 12 years of his life in Columbus, OH. He
spent his youth in song circles and coffeehouses with musicians much
better than he was, and spent long road trips with his family listening
to greats like John Denver, Loretta Lynn, Willie Nelson, and The
Carpenters, giving him a deep appreciation for well-scripted and well-
crafted songwriting. His style sort of reflects and respects that time, a
story-driven musical narrative, accompanied by a finger style inspired
by fellas like James Taylor, Jackson Browne, and especially the
aforementioned John Denver. In his spare time, he feeds stray cats
and hosts a Podcast called "Flies in the Kitchen," where he has great
conversations with the creatives of the world - at least his corner of it.
Rosie Hays
Tuesday, 5:45-6:45pm
Rosie Hays is originally from the New Orleans area. She studied
music therapy and piano at Loyola University New Orleans before
moving to Chicago to perform in 2011. Since then, she has been
playing piano and singing all request shows in Chicago venues, such
as the Tack Room in Thalia Hall, the Zebra Lounge, and Howl at the
Moon. She has also played shows for various events and conferences
across the country and has performed internationally for Norweigan
Cruise Line. Additionally, Rosie is a practicing board-certified music
therapist and Kindermusik teacher.
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
Get ready to learn and laugh a lot while doing it!
In this class the Boston Potta’ teaches students a
new technique, wet etching. Wet etching is a fun,
simple, and safe way to get that ever so popular
sgraffito look while avoiding all the harmful dust
and mess. With succulents and planters trending
throughout 2021, students will love creating this
elegant planter. Along with wet etching, each
student will learn how basic everyday household
items can become ceramic and studio tools. Studios
can easily offer it as an in-studio class, a virtual
class, or a take-home project.
ABOUT THE INSTRUCTOR
Mary Ann O’Hearn, aka The Boston Potta’, has
been the talented resident artist and instructor at
Gare for over 21 years. She has been part of the
ceramic Industry for many years, and ran her own
successful PYOP studio for four years. Mary Ann
continually teaches pottery painting and
techniques at workshops.
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
Get ready to learn and have fun doing it! “Inventory” can be a very
scary word to some business owners – what do I buy? How much do I
buy? How much is too much? What is the right mix? In this class Susan
will give you simple tips and tricks to determine the answers to all
these questions and more. She’ll do a deep dive into her Inventory
Matrix and will share an easy-to-follow 38-page “Managing your Wall
of Real Estate” PDF, which will be provided to each attendee. This
digital booklet is chock-full of tools to help you drive revenue and avoid
letting your inventory hold your cash hostage. The class will also cover
the most common inventory pitfalls and how to avoid them. Join Susan
and get ready to learn, laugh, and take control of your Wall of Real
Estate.
ABOUT THE INSTRUCTOR
Susan Rogers is the VP of Sales at Gare Inc, as well as one of the owners.
After graduating from Hobart and William Smith Colleges in 1992 with
a BS in Political Science, she entered the buying program for Abraham
and Strauss with aspirations of being a retail buyer. After completing
the program, her brothers recruited her to join Gare, the family
business. Through her 29 years at Gare, she has held various positions
in Marketing and Sales, helping her to better understand the needs of
studio owners. She has personally visited several hundred PYOPs,
which has helped her better understand the wants, needs, and
frustrations of studio owners. Her passion is helping studios become
more profitable by educating them on inventory control, helping open
new studios, and helping studios introduce new programs so they can
reach higher sales levels.
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CCSA VIRTUAL EXPERIENCE '21
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GROWING YOUR BUSINESS WITH SOCIAL ARTWORKING
CLASS DESCRIPTION
Paint parties are a big trend right now. DecoArt created
the canvas painting party program Social Artworking as
an easy way to teach painting in a studio setting. DecoArt
provides patterns for hundreds of designs, along with
easy-to-follow step-by-step instructions. In this class
you’ll hear all about the Social Artworking program from
program expert Kristy Daugherty, from the designs
offered to the extensive online support available, and
you’ll see an example of the painting process from start to
finish as you watch PLA Schneider take you step by step
through the process. Come prepared to be inspired!
ABOUT THE INSTRUCTOR
PLA Schneider is a lifelong artist with a passion for
crafting and creating. She is a native Californian who
moved with her family from California over six years ago
to join the DecoArt team in Lexington, Kentucky, as their
lead craft designer. She loves to use the company’s many
products in new ways, and inspire others to craft with the
projects she creates. DECOART WEBSITE
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USING YOUR CRYSTAL BALL TO PREPARE FOR WAGE HIKES
CLASS DESCRIPTION
Minimum wage increases have been happening
throughout the country and there is plenty of talk
of a federal minimum wage increase. How do you
prepare for wage hikes and make sure you can
remain in business and still be profitable? We’ll
discuss the top tips to prepare and deal with these
hikes and talk about the latest perspectives.
ABOUT THE INSTRUCTOR
Most people think of CPAs as nerdy accountants
who can't talk with people. Lively, friendly, and
knowledgeable can be a part of your relationship
with yours, as demonstrated by Donna and PYOP
Accounting.com. With over 50 years of combined
experience, Donna Bordeaux and her husband, PYOP ACCOIUNTING WEBSITE
Chad, have helped PYOP studios earn four times
more profit than average and they are passionate
about helping industries help families build
memories.
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CLASS DESCRIPTION
Your studio brand is so much more than just a logo and
should be a part of every step of your customer’s experience.
Whether you’re brand new to PYOP or you’re a veteran, you
should be constantly developing and improving your
studio’s brand. This class will cover a variety of branding
categories and will be jam-packed with tips and tricks to
help you along the way. Topics will include branding basics
(logo, colors, icons), digital and printed presentation,
branding your physical space, and most importantly,
customer experience and how your branding plays a role in
that. The best part is it that doesn’t have to cost a ton. This
class is for everyone – just bring a great attitude, an open
mind, and be ready to take notes and ask questions!
ABOUT THE INSTRUCTOR
Madeline Riegel's mom, Laura, opened her studio in July of
1999 and Madeline has been a part of that space ever since.
Working part time throughout high school and college,
Laura asked Madeline to come on full time and she’s been
there ever since. Laura is now working on retiring and
turning the shop over completely to Madeline. In her
personal life, Madeline is an aunt and God-mom. Outside of
the studio she loves movies and pinball and is a ranked
pinball player in Iowa. Last year she was in the top 10 and
the top-ranked female in the state!
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CCSA VIRTUAL EXPERIENCE '21
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UNCONSCIOUS BIAS INTERVIEWING
CLASS DESCRIPTION
As companies strive to become more diverse and inclusive,
unconscious bias often arises as part of the conversation.
This is because many people’s attitudes and behaviors are
based on mental shortcuts and stereotypes that are made
without realizing it. Our brains have a natural tendency to
make quick decisions based on limited information, and this
can ultimately affect who we hire.
Attendees will learn:
How to recognize some of the most common unconscious
biases.
Practical ways to reduce implicit bias in your hiring
process.
Best practices to make a clear assessment of the
candidate’s competencies.
Why consistency in hiring practices is vital to an
PEOPLE SOLUTIONS CENTER WEBSITE
inclusive workplace.
ABOUT THE INSTRUCTOR
Founder and president Katie Magoon started People
Solutions Center to help companies with their growing HR
concerns. She is passionate about relieving the tension and
time that companies spend dealing with issues that create
stress in the workplace and lower productivity.
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ELEMENTS OF BATIK
CLASS DESCRIPTION
Join us to learn how to use a variety of Mayco glazes
and a surprising household item to create a
gorgeous autumn-themed batik design. Your
customers love learning new ways to decorate
pottery. By taking this class, you’ll have a
technique they will want to use on multiple pieces
and in multiple seasons!
ABOUT THE INSTRUCTOR
Crista Toler first entered the ceramics industry in
1997 when she opened her studio, Stroke of Genius,
in Wilmington, North Carolina. She went on to
serve as CCSA President and Marketing Manager at
Bisque Imports before joining the Mayco team as
Studio Market Coordinator in 2013. Crista’s passion
and varied experience – from studio owner to
bisque supplier to color manufacturer – give her a
unique and well-rounded perspective on the
ceramics industry and the challenges studio owners
face. She believes in loving what you do, and is so
thankful to work in an industry that is chock-full of
MAYCO COLORS WEBSITE
fun and creative people.
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HOW TO MARKET YOUR CREATIVE BUSINESS
CLASS DESCRIPTION
Wendy will share her simple five-part framework on how to get
customers coming in the door and how to keep them as
customers, repeatedly! The biggie: how to put the system in
place so it works for your business. And bonus: this marketing
class won’t include telling you to do more social media!
ABOUT THE INSTRUCTOR
Wendy Batten is a retail coach and mentor to creative shop
owners all over the globe. She prides herself on helping heart-
centered and passion-driven shop owners simplify their retail or
creative business. A creative-first herself, Wendy has extensive
business experience and has been self-employed for the last two
decades, including a thriving DIY studio and creative retail
business for many years in Moncton, New Brunswick, Canada, WENDY'S WEBSITE
before franchising her shop to devote her time to coaching full
time. Wendy helps retailers find the sweet spot of running a
retail business, making a profit, and having a lifestyle clients
want.
SPONSORED BY
Wendy helps creatives go from being a creative running a retail
business to becoming the confident CEO running a successful
creative business. Wendy is proud to work with industry
leaders, creatives, and shopkeepers all over the globe with her AMMIE'S WEBSITE
business courses, group coaching, and consulting programs, and
is the host of the popular Creative Shop Talk Podcast, doing it all
from her tiny crooked cottage by the sea in Blue Rocks, Nova
Scotia, where she lives with her photographer husband, John.
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INTERVIEWING + ONBOARDING
CLASS DESCRIPTION
We all know that retaining your top talent is the
key to success in small business. Turnover is
frustrating, time consuming, and expensive. The
key to reducing turnover is to start the retention
process before an employee starts! That’s why
interviewing and onboarding new hires is the key
to long-term retention of talent. This session will
explore:
The impact of candidate experience on
employee retention
Best practices in interviewing to ensure quality
hires and a positive candidate experience
The key components of an onboarding process
to ensure new hires are trained to do the job
and engaged in your company culture
PEOPLE SOLUTIONS CENTER WEBSITE
ABOUT THE INSTRUCTOR
Founder and president Katie Magoon started
People Solutions Center to help companies with
their growing HR concerns. She is passionate
about relieving the tension and time that
companies spend dealing with issues that create
stress in the workplace and lower productivity.
VIDEO OF CLASS OVERVIEW
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BRANDING YOUR AESTHETIC
CLASS DESCRIPTION
Learn to be more consistent and cohesive with your marketing
material! This class will teach you how to plan, execute, and
style your own branded DIY photoshoots with your products.
Creating and posting consistently on your social media accounts
will build better brand awareness and loyalty from new and
existing audiences. Studio owners will learn how to find and
define their studio’s branded aesthetic by thinking of adjectives
and emotions connected to their studio, and how to capture that
in their DIY photoshoots. Video demonstrations of how to style
photoshoots will present different examples of aesthetic
options, giving participants the opportunity to discover which
one resonates most with their brand. Before taking this class,
you should already have an Instagram account set up and know
how to do basic Instagram posting. This class is suitable for
those who are comfortable and confident with the day-to-day
operations of the studio so they have the time to dedicate to
organizing, implementing, and maintaining their branded
aesthetic for their marketing material.
IG: LINDSAY MARR STUDIO
ABOUT THE INSTRUCTOR
A former PYOP studio owner, Lindsay Marr uses her niche
knowledge as a PYOP studio brand strategist by providing
mentoring opportunities for studios. For her first business
convention class she will be helping studio owners to find and
define their unique studio branding through their branded
aesthetic and DIY photoshoots.
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CLASS DESCRIPTION
Pinterest users are three times more likely to click to your website than
users on any other social media platform. That’s because “pinners” use
the platform to search for inspiration and ideas, follow friends and
brands/companies, and make purchases. PYOP is perfect for Pinterest,
and there is so much potential for reaching new customers with our
pottery and DIY magic. Find out why Pinterest should be in your
marketing toolbox and learn how to efficiently plan and strategize pins
for your business Pinterest page. This strategy will drive traffic to your
website, products, social media pages, and email list! Most importantly,
many of these tips and ideas can easily be incorporated into your current
marketing routine without adding too much hassle. Michaela will share
design tips for pin covers that lead to higher clicks, a Canva demo, and
creative copy ideas that will get their pins in front of the most ideal
audience.
ABOUT THE INSTRUCTOR
Michaela Jaskowiak, known as MJ, is a former employee of As You Wish
Pottery as the Large-Event Coordinator. She also ran the studio
Instagram page and assisted in marketing strategies and execution. MJ
has found a passion for sales cultures, problem solving, and
implementing new strategies. Now she assists small businesses with
social media management, Facebook Ads, sales growth, and marketing
strategies via her business The MJ Way. Straight to the point, she
encourages others to conquer their fears and hesitations with marketing
and sales. When she isn’t working, you can catch her roller skating,
taking care of her plants, or cooking something up in the kitchen!
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
There’s always more than one way to do something!
Creating more than one sample of a piece gives your
customers options, whether it’s for different skills
levels or variations on trendy designs. Come ready
to experience creating a variety of ideas, all in one
piece!
*this is a demo not a paint along
ABOUT THE INSTRUCTOR
Kathy Cano-Murillo, The Crafty Chica, is former
syndicated newspaper columnist and now a full-
time creativepreneur, which has led to multiple
product lines, and collabs with national brands.
She has authored several craft books and novels,
most recently Forever Frida: A Celebration of the
Life, Art, Loves, Words, and Style of Frida Kahlo.
Kathy has a new book releasing in December, and
has new products lines debuting this year for HSN,
Bisque Imports, Madison Park Greetings, and Riley
Blake Fabrics. She has been featured in Forbes, the
New York Times, Buzzfeed, and more. Visit Kathy
at the Phoenix art boutique she co-owns, Mucho
Mas Art Studio!
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
Intrigued by stoneware but haven’t taken the plunge? Overwhelmed
by the seemingly endless options for glazes? Learn how to convert your
stoneware inventory into profits by creating a to-go kit that will ensure
a successful and impressive outcome every single time! Crysten will
share her tips for marketing your kit in a way that keeps your
customers engaged and coming back for more. She’ll explain her top
three stoneware glaze combos (perfected through trial and error),
providing you with an easy, low-cost initial investment into the world
of stoneware that will help your customers feel accomplished and
confident…and begging for more.
ABOUT THE INSTRUCTOR
Crysten Connor is the founder and owner of Let’s Get Personal
Pottery, in Auburn, Alabama. For eleven years, “The Pottery Girl” has
developed a unique business model to preserve moments in time, using
the feet and hands of children and adults on ceramics. Crysten has
recently added to-go and paint-your-own bisque and stoneware pieces
to her product lines. The stoneware line offers distinct and brilliant
glaze combinations, creating true works of practical art for everyday
use. The LGPP business model is distinct and different from typical
paint-your-own pottery shops, in that there are no regular business
hours and Crysten has no walk-in traffic. As such, she has excelled
despite the limitations brought on by the COVID-19 pandemic. Crysten
lives in Auburn with her husband, Jay, son, Chandler, and their three
ill-behaved dogs. She serves the Alabama communities of Auburn,
Opelika, and Lee County in many philanthropic endeavors, through
her Awareness Project charitable organization.
VIDEO OF CLASS OVERVIEWwe are connected
CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
Come paint a retro holiday charcuterie board inspired
by mid-century modern doodles with a Christmas twist.
With the big charcuterie trend, this is perfect for
customers to use for a party of one or for sharing snacks
with friends and family! This project works well as a
class or a to-go kit.
ABOUT THE INSTRUCTOR
Sara Kojaku has been in love with art since forever. It is
the most vivid part of her childhood, and she has a
passion to share that with others. She serves as the
Education & Design Specialist for Chesapeake Ceramics
in Fresno, California. With 14 years of experience
working in the PYOP industry, she has worked in all
aspects of the business, including studio manager,
creative and marketing director, studio owner, and now
in this role with one of the main suppliers. Sara also has
17 years teaching experience with preschool through
high school and adults and has authored three art
curriculum books. Before that she studied photography
in college and has been painting and doodling on
everything else since before that.
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CCSA VIRTUAL EXPERIENCE '21
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COMPENSATION TRACKS
CLASS DESCRIPTION
Does the thought of figuring out compensation and
benefits make you queasy? Do employee conversations
about pay leave you and your team frustrated? This
session will provide you with the knowledge you need
to create a Total Rewards Philosophy that takes away
the stress of these conversations! Compensation
discussions are difficult when owners and employees
feel the decisions are arbitrary. If you can’t explain
your approach to employees, you're left with the
uncomfortable reaction of “because I said so.” We will
uncover the process behind defining your total
rewards philosophy, aligning your compensation plan
to the philosophy, and provide ideas on unique (but
affordable) options for supplementing your
compensation plans.
ABOUT THE INSTRUCTOR PEOPLE SOLUTIONS CENTER WEBSITE
Founder and president Katie Magoon started
People Solutions Center to help companies with their
growing HR concerns. She is passionate about
relieving the tension and time that companies spend
dealing with issues that create stress in the workplace
and lower productivity.
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
This class is intended to help studio owners build
strong businesses through the implementation of
industry best practices. Content will include
addressing common questions regarding glazes and
the firing process with answers from suppliers and
manufacturers, with the goal of providing Industry
Best Standards. Glaze application: specialty vs.
regular glazes; food safety: nontoxic vs. food safe;
firing schedules (Cones 06, 6, and 04 and overglazes
like gold and mother-of-pearl) and how they affect
operations; clay bodies (earthenware vs. stoneware);
causes and repairs of common issues will all be
covered. Attendees are encouraged to submit
questions prior to the class and to come to class
prepared to ask questions.
ABOUT THE INSTRUCTOR
Lisa Feltz has been in the industry as both a studio
owner and a consultant for over 20 years. Currently,
she is the Resource Training Director with Bisque
Imports, where she focuses on providing information
and tools to help people plan, operate, and grow
strong, successful businesses.
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
Regardless of how we end this year, it is clear that everyone –
globally, regionally, locally, and home-based – will need some
recovery. Our businesses will need some recovery. Recovery is
defined as the action or process of regaining possession or
control of something stolen or lost. But how do you possibly
take action at a time like this? The answer: with good
planning. In this interactive webinar, we will take a quick
assessment of the current landscape of our businesses and
begin to develop an editorial calendar for the coming year.
You will walk away with some clarity of what is possible, a
map of your goals, and a plan of ACTION to follow in your
business. Printable worksheets will be provided ahead of the
webinar to guide you through the exercises that will help you
start the recovery process.
ABOUT THE INSTRUCTOR
April Corbett's company, Upstate Mississippi, is a planning
and productivity business that strives to introduce clients to
tools and techniques that allow them to be their whole selves
at all times. The business is built on the principle that no one
should be forced to fit into one box. Planning, productivity,
digital design, and art come together to offer clients unique
solutions and coaching for all aspects of their life and
business. April is always looking for new projects and reminds
you that you need a maker on your squad!
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CCSA VIRTUAL EXPERIENCE '21
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WINNER WINNER CHICKEN DINNER
CLASS DESCRIPTION
In this clay class, Jeff will show you how to make
simple and easy plates from clay using GR Pottery
Forms. Learn how to use the GR Pottery Form’s WA
system to add another option to your studio. The WA
system is for all levels of makers with a step-by-step
approach, making it very teachable and synthesizable
for your studio. This would be a great benefit for
studios to host bridal party events and gain customers
who have always wanted to make handmade dinner
plates. A kit will be available prior to the convention
for purchase if you want to make a plate during the
session.
ABOUT THE INSTRUCTOR
Jeff Rottman is a production potter, studio owner,
instructor, and designer/maker of GR Pottery Forms.
His expertise is turning clay into slabs and making
functional pottery. This knowledge is converted into
using the GR Pottery Forms products for handbuilding
specializing in dinnerware for beginners and making
fun DIY trays and platters. He really enjoys sharing the GR POTTERY FORMS WEBSITE
benefits of clay to be successful in everyday life and
especially in studio practice for all levels of makers.
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CCSA VIRTUAL EXPERIENCE '21
CLASS DESCRIPTION
Learn to paint a super fun Santa plate that is perfect
for a grown-up class, a pottery-to-go project, or just a
popular sample in your studio. We will talk about tips
and tricks for teaching classes, getting signups, and
just having a fun time with customers. This is a trace-
and-paint technique so it doesn’t take any special
supplies and makes a great to-go project as well!
ABOUT THE INSTRUCTORS
First and foremost, Julie and Robin Cates are studio
owners. They opened On the Pot in 2002 in the
smallish town of Salina, Kansas. As sisters raised in a
mom-and-pop business, they learned how to be small
business owners early on, growing up in their
parents’ restaurant. Julie takes care of the creative
stuff, and Robin handles the business part of the
business. They have written eight curriculum books
for studio owners to use to teach classes to grown-ups
in their studios. They purchased their building in
downtown Salina nine years ago and live in the loft
above the shop with three crazy cats. Mostly, they
just like to have fun.
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CCSA VIRTUAL EXPERIENCE '21
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FROM HOBBYIST TO CONFIDENT CREATIVE CEO
CLASS DESCRIPTION
Wendy discusses why it’s important to be a leader and a
visionary. How do you put together a big picture strategy? How
do you think like the boss? What are the most important assets in
your business? How do you align your business and life, and have
your business work to support your life? Also covered are tips to
stay in love with your business and keep your creative side alive,
and why thinking like the CEO is the biggest needle mover of all.
ABOUT THE INSTRUCTOR
Wendy Batten is a retail coach and mentor to creative shop
owners all over the globe. She prides herself on helping heart-
centered and passion-driven shop owners simplify their retail or
creative business. A creative-first herself, Wendy has extensive
business experience and has been self-employed for the last two
decades, including a thriving DIY studio and creative retail
business for many years in Moncton, New Brunswick, Canada,
before franchising her shop to devote her time to coaching full WENDY'S WEBSITE
time. Wendy helps retailers find the sweet spot of running a
retail business, making a profit, and having a lifestyle clients
want.
Wendy helps creatives go from being a creative running a retail
business to becoming the confident CEO running a successful
creative business. Wendy is proud to work with industry leaders,
creatives, and shopkeepers all over the globe with her business
courses, group coaching, and consulting programs, and is the
host of the popular Creative Shop Talk Podcast.
VIDEO OF CLASS OVERVIEW
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LARGE EVENTS: REFLECTIONS AND DISCUSSIONS
WITH COMMUNITY LEADERS WHO BOOK THESE EVENTS
CLASS DESCRIPTION
Hear from group-event clients of All Fired Up in Las Vegas who will
speak about how working in partnership with All Fired Up benefits
them and why the relationships have been in place for years. Hear
from an elementary school principal and/or preschool director,
school counselor or grade-level teacher, an art teacher, PTA/PTO
board member, and a church religious education director. Each will
discuss what’s important to them, how the sales worked in their
favor, and what fundraising, if at all, was involved. Gain insight into
how to target your marketing materials (using relevant keywords and
phrases). Some of Gail and Jackie’s marketing materials will be
shared, too.
ABOUT THE INSTRUCTORS
Gail Schomisch and Jackie Burrow are seasoned industry veterans
with 25 years of studio experience. They operate a different kind of
model than most brick-and mortar-storefronts. Their brand of large-scale offsite events can work for any
studio to supplement sales or to create a standalone revenue stream. Partners in crime in many things, they
recently celebrated their 30th anniversary together and love the great outdoors and traveling. Jackie hails
from Texas, still has the accent, and brings the business brain, process management, and number
crunching. Gail is from Wisconsin and oversees studio operations, marketing materials creation, and event
production/ execution with their team of staff. Both operate from a mantra of “givers gain” and still wake
up each day with a spring in their step, even this many years in for the industry they love so much.
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