Welcome to the Year of Indigenous Tourism - Queensland
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16 January 2020 Welcome to the Year of Indigenous Tourism The Year of Indigenous Tourism in Queensland has officially kicked off, with a range of support available for Aboriginal and Torres Strait Islander tourism businesses to further develop their experiences and grow their business. This includes the newly launched Indigenous Innovation and Entrepreneurs Program, a new dedicated Indigenous Tourism Development Service, a Growing Indigenous Tourism in Queensland Fund and development of an Indigenous tourism strategy for South East Queensland. Tourism businesses around the state can get involved with the Year of Indigenous Tourism by promoting Indigenous experiences that visitors can explore in their region. Share our Indigenous e-book to help your customers connect with culture
New funding for regional events Queensland’s event organisers are invited to apply for funding support from TEQ for marketing costs, strategic plan development, engagement of short-term specialised personnel and hire of temporary infrastructure. The Queensland Destination Events Program (QDEP) seeks to leverage the crucial link between events and the destinations in which they are staged, extending the flow of the economic, marketing and social benefits of events throughout metropolitan and regional Queensland. Round 15 funding for events being held from September 2020 - September 2021 is now open for applications, closing 5 February 2020. Click here to see which events received funding in Round 14. Apply now
An update from TEQ on the bushfires
TEQ continues to work closely with Tourism Australia, other State Tourism Organisations
and all of Queensland’s Regional Tourism Organisations to monitor Australia’s bushfire
situation and provide accurate updates to trade partners and consumers around the
globe. Queensland has been fortunate to remain largely unaffected by the current
bushfires and, while remaining sensitive to the ongoing emergency situation, our global
marketing has continued mostly unchanged.
In North America, a major campaign expected to reach 26 million people has launched
this week, while in Europe a joint campaign with Singapore Airlines (pictured above) has
also kicked off among other campaigns across international markets. In the domestic
market, campaign activity has been gradually switched back on after a pause during the
height of the crisis.
Tourism operators can share Tourism Australia’s official travel advice with their guests,
including details on which areas are/are not affected by bushfires across the country.
TEQ has also prepared this handy blog you can share with your customers welcoming
people to visit Australia, with tips on how they can help Australia's wildlife.
Help your customers plan their 2020
Queensland trip
It’s that time of year when most people start planning
their next holiday break.
With the average Aussie worker having four precious
weeks of annual leave, it's time to let your customers
know how they can maximise their leave to turn 20
days of annual leave into 47 glorious days of holidays in
Queensland.
Share this handy Queensland blog with your customers,
which will take them step-by-step through each public
holiday, while also suggesting some great Queensland
destinations for everything from long weekends to a 13-
day road trip.
Read the blog
Chinese marketing opportunity TEQ welcomes key trade from
Korea
The Chinese New Year period is just
around the corner, with celebrations for TEQ together with Jetstar recently
the ‘Year of the Rat’ taking place from 25 welcomed a group of senior executives
January to 4 February 2020. As from major trade partners in Korea to
Queensland's largest international market, experience a range of unique tourism
this time of the year is a great opportunity offerings on the Gold Coast.
to maximise Chinese visitation and
expenditure in the state. This included visiting SkyPoint Observation
Deck, a cruise of the Broadwater, world-
To do so, TEQ has partnered with some of class dining experiences, as well as
China’s biggest companies Alipay, experiencing the Australian PGA
UnionPay and Ctrip - offering a number of Championship.
different marketing opportunities for
Chinese New Year 2020. As Queensland's sixth-largest international
market contributing $226 million to
If you are a tourism operator, you can Queensland's economy, this was a great
leverage these opportunities to reach out opportunity to ensure Queensland remains
to Chinese consumers in a way that top of mind as a key holiday
resonates with them. destination, provide product and
destination training and showcase one of
Find out more about which campaigns are our world-class events first-hand.
currently in market, and see if your
business is eligible to participate.
Business resources
Free Chinese tour guide notes
The Austrade ADS Unit has put together information on
100 attractions across NSW, QLD and VIC translated
into both simplified and traditional Chinese.
The information is available to assist Mandarin-speaking
tour guides and is free to download from the Austrade
website.
Queensland destinations included are Brisbane, Gold
Coast and Cairns, with a range of natural attractions
and tourist experiences covered. Operators in these
regions are encouraged to access this free resource to
enhance the experience for their Chinese speaking
guests, particularly over the upcoming Chinese New
Year period.
Read more
Industry opportunities
Chinese New Year marketing opportunities
Running until 15 March 2020
Southern Queensland New Product Workshop
Gold Coast, 25-26 February 2020
Trav Media Summit
Sydney, 27 February 2020
World Indigenous Tourism Summit 2020
Perth, 6 - 9 April 2020
2020 National Sustainability Conference
Brisbane, 27 - 28 April 2020
Australian Tourism Exchange 2020 International Media Marketplace
Melbourne, 10 May 2020
Applications now open
View more on TEQ's industry events calendar
Quick snippets
New country music festival for Mareeba
Business events booming in Brisbane
Brisbane's Story Bridge new tourism offering
WHAT'S ON IN QLD
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