What is Guru Magazine? - A unique digital publication and a unique opportunity
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What is Guru Magazine?
A unique digital publication and a unique opportunity
Science is a geeky word. And the world is full of people who are itching to feed their inner geek. Written to
satisfy the biggest inner-geek appetite, Guru Magazine’s riveting mix of health, technology, psychology,
personality, and humour makes it one of the most exciting upcoming brands. Brimming with character and wit,
it’s science at its best – and there’s not a lab coat in sight.
“I loved every page of this More than a magazine
issue! Thank you for Guru is an online community that brings together people from
all walks of life who share a common interest for deeper
making science interesting
meaning and substance.
for us mere mortals!”
Linda Brunet, Guru reader Irreverently relevant
Guru explores topics that people want to read about because
it’s relevant to them – easy-going articles about biomedicine,
A world first, Guru Magazine was health, and technology, prove that science isn’t a geek thing.
launched in 2011 as a ‘science- Delightfully diverse
lifestyle’ publication – combining
A mix of content appeals to a discerning, enquiring mind –
intelligent writing, engaging features
with comment and opinion pieces that provoke thought and
and trustworthy science. Eschewing
discussion.
the dry, stuffy style that puts so many
people off science, Guru is snappy, Free for all
stylish and relevant to a switched-on Our audience enjoy Guru just because they want to - on their
adult audience. smartphone, tablet, e-Reader and computer. Featured within
Apple’s Newsstand and Google ‘Play’, Guru has unparalleled
access to a global audience.
Guru Magazine:
The complete digital package
smartphone iPad and tablet
“…the snappy, focused articles
offered for free through the
iPad and other smartphones
will make it even easier for
people to access stimulating
information about biomedical
Kindle and e-Reader
science and the issues that it
raises.”
Ben Stewart, Wellcome Trust
Stunning website
Social media
Who reads Guru Magazine?
Read by the thought leaders of today – and tomorrow
A Guru Magazine reader is an educated, dynamic individual with wide ranging interests. They are people who
particularly enjoy going to music events, socialising, and travelling and they value time with their family and
loved ones. A user of Facebook, the Guru reader lives with a long-term partner. They are in their late twenties
and are employed in a semi-professional role. They enjoy reading about health, nutrition and technology and
own a Mac, iPhone, and iPad.
Median reader age:
25-34
Male Female
47% 53%ǂ
Employment:
1. Middle/Higher Management
2. Graduate professional
3. Engineer (incl software)
4. Teacher / Educator Guru Magazine attracts an international audience
How readers spend their money: from across the English-speaking world: the
1. Eating out largest proportion coming from USA (46%)
2. Travelling
3. Technology Magazine Circulation:
29,961*
Monthly website visitors: 10,100*
Why advertise in Guru?
Get into the fastest growing digital
Newsstand
Make your message highly visible in a rapidly growing digital sector:
Guru Magazine is published in all digital reading formats. Positioned
in Apple’s Newsstand and Google Play, anyone with a smartphone,
e-Reader, tablet or computer can download a copy and read it
wherever they like. Even while waiting for a bus.
Be remembered!
Your ad in Guru Magazine will mean you are seen alongside the
internationally-respected Wellcome Trust. Esteemed the world over, Apple’s Newsstand is
the Wellcome Trust is a charity that supports only the best science- accessible to the world’s 300
related initiatives. Guru Magazine is proud to receive their million iOS mobile devices.
endorsement and financial backing. We take our affiliation with them
seriously and are selective about who advertises – so you can be Nearly one quarter (23%) of
confident your brand won’t be seen alongside seedy singles ads. adults now get their news on at
least two digital devices.
Connect with the digital generation Digital magazine revenue is on
track to overtake paper
Instant connection with an engaged readership is made possible
revenue by 2016-17.
through our digital magazine. As our readers flick through it, each
page fills the screen, meaning that your ad will always be seen. And
when you get noticed, a single tap will take them directly to your 35 % of digital subscribers pay
website. Voila! more attention to ads than
they do when reading physical
magazines
Sources: Pew Research Center, mediaIDEAS, Zinio
What can our readers expect?
No other magazine focuses on the topics that our audience really
wants to know about – the science that impacts them and their
lives the most. Not just science that amounts to little more than a
curiosity an off-beat diversion during the daily commute but
science that has the power to enrich the lives we live.
Opinions, recipes,
fitness advice
Features, interviews,
personal stories, top 10
lists, and more!
Reader’s questions, reviews, news
Advertising Rates
Standard ad pages and editorials
Size 1 issue 3 issues 6 issues
DPS $ email $ email $ email
Full Page / Editorial $ 1600 $ 1100 $ 800
1/2 Page $ 690 $ 480 $ 390
1 /4 Page $ 315 $ 240 $ 200
1 /8 Page $195 $ 160 $ 145
Please add 10% for positional guarantee
All prices are subject to UK VAT (20%)
All advertisements will feature in:
Mobile App (free download from Apple Newsstand and Google Play)
Interactive downloadable magazine (tablet, smartphone and PC/Mac)
Kindle and e-Reader versions
Online magazine
Please contact: info@gurumagazine.org or telephone (+44)7769 328551 to discuss
your individual requirements
Ad design service
If you would like help typesetting or designing your own unique advertisement,
please contact Guru Media at info@gurumagazine.org to discuss our special rates
with our graphic designer.
*Data obtained from webhost log. Readership is total magazine downloads and unique online views for Issue 8
st st
from 1 October 2012 – 31 November 2012. Monthly website visitor data is average unique visitors per month
for last quarter of 2012
ǂ
Demographic data obtained through social media readership data collection.
†
Survey results from email market research
Artwork Supply
Please email artwork to info@gurumagazine.org no later than two weeks prior to
publication date
Accepted formats:
Preferred: High resolution PDFs (300 dpi)
We also accept Jpegs and Tiffs in high resolution (300dpi) or Illustrator files with text
converted to outlines.
IMPORTANT NOTE: If suitable copy is not provided before the Copy Deadline, Guru
Magazine will endeavour to include the advertisement within the publication but
reserve the right to use copy from another source or to repeat copy already in its
possession from previous advertisements.
Copy Deadlines:
Issue 11 (released 1st April 2013): 18th March 2013
Issue 12 (released 1st June 2013): 18th May 2013
Issue 13 (released 1st August 2013): 18th July 2013
Issue 14 (released 1st October 2013): 17th September 2013
Issue 15 (released 2nd December 2013): 18th November 2013
Guru Magazine: ISSN 2048-2590 Guru Magazine Ltd. is a company registered in England & Wales. Company no. 7683000. VAT Reg. 11694035.
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