MEDIA KIT DIGITAL 2019 - Your Endless Adventure - You Could Travel

MEDIA KIT
      DIGITAL
       2019
Your Endless Adventure

yct.
                YOU COULD TRAVEL

CONTENT

YOU COULD TRAVEL DIGITAL           3
ABOUT YOU COULD TRAVEL              6
MARKETING SOLUTIONS                9
CLIENT REFERENCES                  12
CONTACT INFORMATION                13

YOU COULD TRAVEL DIGITAL

                           3

250,000
                     MONTHLY UNIQUE USERS

                                 400,000
                       MONTHLY PAGEVIEWS

                AUDIENCE PROFILE
                55% Female
                85% ABC1*
                50% (25-34) - Millennials
                30% (35-54)
                30% USA | 25% UK | 20% Australia | 15% Japan

                TRAFFIC BY PLATFORM
                 57% Mobile 36% Desktop 7% Tablet

                00:16:30 Average Session Duration

                SOCIAL FOLLOWING 101,000
                Instagram 72k               Facebook 2.8k
                Twitter 15k                 Pinterest 12k
                Organic Social Impressions: 2,500,000+
*NRS social grade: college-educated professionals with incomes between £30,000 - £100,000

YOU COULD TRAVEL USERS ARE…

COUPLES 55% females and 45% males

DYNAMIC 50% are between 25-34

WEALTHY 85% earn over £2500 a month

HIGH CLASS 85% are university educated

ACTIVE PROMOTERS             92% share their travel
plans and outcomes with family and friends

ABOUT YOU COULD TRAVEL

                         6

ABOUT YOU COULD TRAVEL

youcouldtravel.com is a well-established travel blog producing        You Could Travel has worked with dozens of destinations, PR
exceptional quality content since April 2016.                         agencies, media outlets and leading brands.

You Could Travel is a soft adventure couple’s website geared          Both You Could Travel founders come from a marketing
towards inspiring others through information packed articles.         background and each has over a decade of digital agency work
                                                                      experience.
You Could Travel is passionate about eco-tourism and it recently
announced that both its founders will take a more health and          Cory and G worked with hundreds of clients in twenty different
environment conscious approach to travelling.                         countries and their ROI always exceeded their initial predictions.

You Could Travel’s main goal is to inspire couples to travel to       You Could Travel has been nominated as the Best UK Blog in
various off the beaten path destinations in search of places          2018, made the Top 10 UK Blogs Lists in 2018 and the Top 10
without digital distractions.                                         Best Travel Blogs (based on Alexa and Social rankings).

At You Could Travel, It is our mission to inspire couples to travel   You Could Travel has been featured in many respectable
to regain their sense of adventure, capture intimate moments          publications, including Forbes, Insider, Lonely Planet, BBC, DK
together and pursue experiences during which they can learn           Travel, Skyscanner and Matador Network.
about our beautiful blue planet through science, conservation,
photography and storytelling.

Top 10 UK Blogs 2018                     TOP 10 Travel Blogs 2018     TOP 30 Travel Blogs 2017               Top Travel Blogs2017
        Vuelio                                  Feedspot                     Savepedia                             Smartlad

Best Photography Travel Blog 2018           Top Instagram 2017        Top Travel Influencers 2018          Finalist - Best Travel Story 2017
  UK Blog Award 2018 Finalists                 Lonely Planet                 CreditDonkley                            Navigator

ABOUT YOU COULD TRAVEL

READERS WHO CONVERT                                    FULL ROI CASE STUDY
You Could Travel’s readers are active travel couples   You Could Travel sends detailed case studies to
who look for advice prior to booking a new trip.       clients, because the #1 goal is to create content
                                                       that reaches the right audience and converts.
“We are Joanna and Lee and we want to
experience Tokyo but also want to discover a
different part of Japan. We stumbled upon your         “Thank you so much for sending us your report,
blog about Nikko and are madly in love. Thank          we were both very pleased! (It really exceeded
you for your help, we now added it to our              our expectations) We won’t forget your brilliant
itinerary!”                                            tips.”
- You Could Travel Readers                             Lina Perneta, Madeira Food on Foot

WELL-RESEARCHED ARTICLES TAILORED TO                   EASY TO WORK WITH
COUPLES                                                You Could Travel is easy to work with from the
You Could Travel spends hours researching a            initial hello email, throught the marketing
destination prior to visiting it, then spends hours    campaign, right to the end. The aim to bring
more ensuring the information delivered in articles    destinations and products to life whilst establishing
is fully up-to-date, comprehensive and accurate.       a long term business partnership.

“Our honeymoon to Seychelles was amazing               “You are just an editor’s DREAM. I don’t think
thanks to your incredible recommendations!             I’ve ever arranged a takeover so quickly and
Thank you for your comprehensive, honest and           seamlessly! You’ve made my job easy! Can’t wait
(FINALLY!) accurate articles. Much love from Nick      to see your story.”
and Anna”                                              Kae Lani Kennedy, Matador Network
- You Could Travel Readers

MARKETING SOLUTIONS

                      9

CREATIVE PARTNERSHIPS
Creative Partnerships allow advertisers to create bespoke
campaigns which integrate within You Could Travel’s editorial
environment. Our team can propose creative concepts to
maximise ROI on advertisers marketing campaigns.

ADVERTORIAL SHOOTS                                                SOCIAL CAMPAIGNS
Artistically directed by You Could Travel, our striking visual    Social-only packages give you access to You Could Travel’s
immersive shoots relay your brand’s unique DNA to our core        ever-growing social media followers.
audience.

VIDEO                                                             BRAND AMBASSADORSHIP

Using the latest technologies in the business, we offer           Representation of your brand and products and promoting it
bespoke commercial videos, dedicated series or sponsorship        through our website, social media and blogging communities.
of an editorial video.
                                                                  SPEAKING ENGAGEMENTS
NATIVE ARTICLES
                                                                  As experienced public speakers, the You Could Travel team is
We include copy, written by You Could Travel, within our own      available to deliver engaging talks on subjects such as travel,
articles to ensure maximum reach for your campaigns. Native       eco-tourism, online entrepreneurship, marketing, SEO and
Articles can also contain bespoke video content, image            social media.
galleries and the creation of supporting media.

BESPOKE DIGITAL BUILDS                                            SPONSORED TRIPS
For the ultimate interactive digital experience, You Could        Using the latest marketing techniques, You Could Travel offers
Travel can create a bespoke digital microsite according to your   creative ways to promote your destination through digital
brief.                                                            storytelling, advertorial shoots, video and social campaigns.

YOU COULD TRAVEL EVENTS

You Could Travel is happy to collaborate with partners in
hosting commercial or editorial travel events.

These collaborations can vary from day trips or
conferences to large-scale extended trips and workshops
hosted by our editorial team.

All partnership opportunities are considered on a case-
by-case basis and proposals will be created in response
to a client brief or specific editorial requirement.

BESPOKE PARTNERSHIP
You Could Travel can offer tailored partnership based on
a client brief. We create custom solutions which are
always integrated into our creative concepts to achieve
100% brand fit.

We use marketing techniques to track performance and
KPIs until the very end of the campaign.

CLIENT REFERENCES

                    AliExpress                 DK Travel                  Michelin
                    Amsterdam Tourism Board    Dresden Tourism Board      Momondo
                    Antwerp Tourism Board      Emirates                   Orange
                    Beauty of Japan            Hamburg Tourism Board      OverBoard
                    BookaTable                 Helly Hansen               Raddison Blu
                    Booking.com                InterContinental           Skyscanner
                    Bratislava Tourism Board   Japan RailPass             Thule Sweden
                    Bristol Tourism Board      Kotor Tourim Board         Tobu Railways
                    Brussels Tourism Board     Lonely Planet              Universal Studios
                    Bucharest Tourism Board    Luxembourg Tourism Board   Utretch Tourism Board
                    Budapest Tourism Board     Madeira Food on Foot       Vienna Tourism Board
                    Cabin Zero                 MagicTrips (Japan)
                    Destination Canada         MatadorNetwork

CONTACT
Cory Varga & Gergely Varga

youcouldtravel.com

info@youcouldtravel.com

+44 (0) 77480128986

                     @youcouldtravel