WHERE IS - Berlin Travel Festival
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WHERE IS
Intro
WHERE IS
Paradise comes in as many forms as there are grains of white
sand on that beach you’ve been dreaming about. When we
ask ourselves, where is paradise? Perhaps what we also mean
is: How is paradise? How is it treated and experienced? How
is it protected and sustained? How does it affect you, but
equally important is: How do you affect it?
Among the new travelers, recognition has turned into a real
movement, a conscious shift towards mindful, sustainable
travel, and a call for change. If paradise is going to be more
than another sales pitch, we must be more aware of how,
where, and why we travel.
We’re challenging ourselves to examine a more complex
and interconnected idea of paradise, one that begins at our
doorsteps, embraces the world around us, and looks towards
a more sustainable future. Explore far and wide, but also
closer to home and a bit more deeply. The real answer
to where is paradise? is: This is paradise! It is everywhere,
all around us – we just have to open our eyes.
© 2019, I LOVE TRAVEL GMBH 2
Intro
MEET THE
The Berlin Travel Festival is a colorful three-day event, bringing
together new ways of travel with the new traveler. It’s a fusion of
change-makers, brands, creators, influencers, and industry insiders.
Together we explore what travel means today – from the way journeys
are planned to how moments on the road are captured and shared.
As representatives of the new traveler, we value innovative,
sustainable solutions and strive to create a better tomorrow as a
community. We are committed to our environmental and social
responsibility.
The festival is a celebration of the new consciousness in travel and
tourism. We endeavor to engage, debate and exchange with thinkers,
brands, and travelers on this journey.
© 2019, I LOVE TRAVEL GMBH 3
Intro
THE NEW TRAVELER:
The new generation of travelers follow a new set of standards – ones that actively influence their decisions. Together with our community, we’ve
defined unique criteria that influence travel planning today. These are the guiding principles for the continuous evolution of the Berlin Travel Festival.
CREATIVE — We are pioneers, unafraid to try new things and PERSONAL — We find value in disconnecting digitally
willing to take risks, even if we don’t succeed. We feel the call to and simply being present in the here and now – because a
adventure and embrace new approaches. meaningful moment is about more than its documentation.
POST-MATERIAL — We believe that experiences, authentic COLLECTIVE — We believe the diversity of the global
moments, and the exchange of information and ideas have community, in both nature and humanity, is beyond value. We
value greater than money. want to engage, contribute, and grow as a part of it.
CONSCIOUS — This is our world – and we want to protect OPEN — The world extends far beyond what we see and
it. We consume less, consume consciously, and want to know experience everyday. We seek to learn from others with
where and how our products and services are produced. backgrounds and knowledge that differs from ours.
© 2019, I LOVE TRAVEL GMBH 4
Intro
WHO IS VISITING?
Berlin Travel Festival visitors range from Generation Z to Millennials – and beyond. They seek new experiences during spontaneous weekenders and
immersive cultural adventures – both close to home and abroad.
15 % 18–24
BUSINESS TRAVELS
45 % 25–34 YEARS 6+ trips per year
63 % 37 %
24 % 35–44
LEISURE
11 % 45–54 MALE 2× 10+ day vacations
8+ weekenders per year
FEMALE (3× times more than
67 % BERLIN previous generation)
19 % GERMANY The majority share travel experiences AVERAGE VACATION
on social media, with 75 % posting at SPENDING:
14 % WORLD least once a day. 50–300 € per day
80 % Value reviews and
expert advice
65 % University degree
25,000–70,000 €
75 % Travel abroad
when possible
40 % Consider last-minute
vacations
income p.a.
© 2019, I LOVE TRAVEL GMBH 5
Intro © 2019, I LOVE TRAVEL GMBH 6
Intro
MEETING AT THE
Other
7.7%
Services Accommodation & Living
2.6% 19.7%
One vision across industries.
Publications
13.7%
Apparel
17.1%
The festival concept is built on three cornerstones:
COMMERCE takes place on the Exhibition Floors – where
brands connect, present, and sell their product directly to
consumers.
Transportation
6%
CONTENT is the festival’s secret and your brand
ambassador’s strongest tool: tell your brand’s stories to
create lasting bonds.
Travel Supplier ⁄ Destination
33.3%
COMMUNITY is the heart of the festival’s vibe, fostering
opportunities for networking, exchange, and personal
connections.
© 2019, I LOVE TRAVEL GMBH 7
Intro
A FEW OF OUR
In total, we counted brands, agencies, and organizations from twenty different countries representing more than 370 international destinations.
60 % of our exhibitors were directly connected to the travel industry (incl. transportation), 40 % were from the lifestyle industry.
© 2019, I LOVE TRAVEL GMBH 8
Intro © 2019, I LOVE TRAVEL GMBH 9
Intro
A FEW OF OUR
Benjamin Dr. Ha Vinh Tho Hansen & Reza Pakravan
Jaworsky Paul Hoepner
A Transformative A Journey Through
Fotografieren Learning Journey to Zwei im Eis, the Dead Heart of
auf Reisen Bhutan, the Country das PreAdventure Africa: Chad
of Gross National
Happiness
Rüdiger Nehberg Dr. Vignesh Elena Gabriel Gersch
Devraj Poddubnaya &
Reisen mit Sinn Grönland:
Oliver Schmidt
Travel to Connect Arktische Wildnis
with Your Inner Self Der Pazifische
Feuerring
Max Fischer & Lutz Jäkel Line Dubois Nils Straatmann
Max Münch & Sebastian
Syrien – Ein Land Auf Jesu Spuren
Canaves
German Roamers ohne Krieg
Exploring Südtirol Mikroabenteuer
ganz groß
© 2019, I LOVE TRAVEL GMBH 10Recap 2019
SECOND EDITION
EVENT
130 150 140
EXHIBITORS SPEAKERS EVENTS
500 1,500 11,000
ATTENDED TRADE TOTAL
MEDIA REPS VISITORS VISITORS
© 2019, I LOVE TRAVEL GMBH 11Recap 2019
SECOND EDITION
REACH
271,774 124,000 1,486,819
WEBSITE TOTAL FACEBOOK &
VIEWS* FACEBOOK INSTAGRAM
EVENT REACH REACH**
561 5,000 20 MIO
CLIPPINGS & DATABASE OF READERSHIP &
POSTS INTERNATIONAL ADVERTISING
JOURNALISTS REACH
*08.02.—10.03.2019 / 31 days
**organic + paid reach / 31 days
© 2019, I LOVE TRAVEL GMBH 12Recap 2019
SECOND EDITION
ADVERTISING
250,000 1,300 10,000
€
CAMPAIGN OUTDOOR OUTDOOR
VALUE POSTERS, BANNERS STICKERS
& STREET FENCES
25,000 40,000 400
FLYERS COPIES OF BERLINER
“THE NEW FENSTER
TRAVELER” SUBWAY SPOT
MAGAZINE BROADCASTS
© 2019, I LOVE TRAVEL GMBH 13Concept 2020
FESTIVAL LOCATION &
DAY 1 DAY 2 DAY 3
EXHIBITION
CAMPUS
EXHIBITION
SHOP SHIFT The dedicated space for brands to reveal their personality, present
CONFERENCE their products, and network with consumers and other brands.
CREATOR’S
LOUNGE CAMPUS
CREATOR’S
TRAVEL MASSIVE LOUNGE Share, discover, and learn during keynote speeches, master
FUTURE LAB SPRE
E classes, workshops, and DIY sessions.
SHOP SHIFT CONFERENCE
GLASHAUS
Designed for travel professionals and creatives, Shop Shift
explores new concepts in travel, fashion, and lifestyle retail and
ARENA brand spaces.
CREATOR’S LOUNGE
A place for brands, both established and new, to meet with top
SE
content creators, cook up marketing strategies, and get insider
S
TRA
business-building tips.
ENS
EICH
TRAVEL MASSIVE FUTURE LAB
A new networking and exchange platform for experienced travel
insiders and freshman specialists, co-hosted by Travel Massive.
© 2019, I LOVE TRAVEL GMBH 14Concept 2020
EXHIBITION
This is your opportunity to promote and sell your offers.
Visitors will be able to browse the venue according to their
interests and specific travel interests. As they explore
the festival, they will come into contact with experts and
exhibitors offering helpful insights and information about
the latest offers, destinations, gear, and apparel.
© 2019, I LOVE TRAVEL GMBH 15Concept 2020
Body, Mind & Spirit Outdoor Escapes Culture Journey
DIGITAL DETOX, WANDERLUST, CAMP VIBES, HYPER-LOCAL,
MINDFULNESS, SELF-CARE, VANLIFE, OCEAN LIFE IMMERSIVE EXPERIENCES
GIVING BACK Adventures in the wild ranging from Cultural experiences such as exploring
Experiences and offers dedicated to hiking the Alps to canoeing in Branden- new Nordic Cuisine in Scandinavia,
mindfulness: From forest bathing, burg, vanlife in south east Europe to the Interrailing through Europe, culinary
yoga retreats, and natural cosmetics right gear for your next hiking trip. tours by locals, and authentic home
to sustainable fashion. stays in Cuba.
NEW
Weekender Nest Exclusive Areas
FAST, FUN, SMALL BUSINESSES WITH CENTER COURT BY...,
UNIQUE ADVENTURES GAME-CHANGING IDEAS GLASHAUS BY..., GALLERY,
From hand-picked guides, the most Small companies and start-ups founded AND LOUNGE
practical innovations in luggage, within the last five years, have less than Central spaces with a range of extras
extraordinary accommodations, and ten employees, and are built around to boost your brand’s visibility,
the latest in mobility. sustainability, social responsibility, and including a place in the events program,
impactful solutions. extra tickets for VIPs, premium
communication, and more.1
1
Each Exclusive Area is only available to one exhibitor. Please contact
© 2019, I LOVE TRAVEL GMBH our sales team if you’d like to book one of these exceptional spaces. 16Concept 2020
CAMPUS
The festival is about listening, learning, and creating. The
Campus is our on-site forum dedicated to presenting the
festival event program.
It offers a line-up of inspirational stories and adventures,
tales of meaningful achievements, travel hacks, expert talks
and classes, as well as engaging, hands-on creative sessions.
© 2019, I LOVE TRAVEL GMBH 17Concept 2020
Stages Master Classes Workshops & DIY
Travelers and mavericks share their stories, Master classes offer a chance to deepen their Berlin Travel Festival hands-on workshops
daring adventures on the road, and meaningful knowledge in a specific area, from wilderness and DIY sessions are a chance to get creative
achievements within the (travel) world. survival to street photography and campfire and try out something new under the guidance
Including keynote speeches, stunning cooking. of pros. No experience required!
photography, innovative pitches, and readings.
The audience is select group of engaged There's no better chance to turn your
It's the perfect platform for your brand consumers who are interested in what your customers into champions of your brand.
ambassadors to tell their fascinating stories. brand has to offer. Your biggest future fans!
© 2019, I LOVE TRAVEL GMBH 18Concept 2020
SHOP SHIFT
The conference kicks off the festival with a deep dive into
the future of travel retail.
During Shop Shift, we’ve invited innovators transforming
the world of click and mortar to share their expertise.
We're looking at the bright future of physical spaces and why
location is more relevant than ever. Take a deep dive with
us into the new role of physical retail spaces, with questions
like:
What does travel retail of the future look like?
How can increased customer enthusiasm for innovative
travel retail concepts be taken into account?
What shapes interactions between consumers and brands?
© 2019, I LOVE TRAVEL GMBH 19Concept 2020
TRAVEL MASSIVE
NEW
The Berlin Travel Festival has teamed up with the world’s
largest community for travel professionals, Travel Massive,
to create a place for specialists to meet and learn. During
the festival, we’ll dive deep into what drives tourism
today, how to stay on top of trends, and the latest tools for
communication, marketing, and truly connecting with the
new generation.
© 2019, I LOVE TRAVEL GMBH 20Concept 2020
CREATOR’S
NEW
The Creator’s Lounge provides a valuable chance to meet
one-on-one with top content creators. Here, brands can
cook up strategies for future collaborations with renowned
influencers and creators will find insider tips to improve
their skills. For those just getting started, the Creator’s
Lounge is the place to learn how to attract audiences and
explore profitable action plans.
© 2019, I LOVE TRAVEL GMBH 21Best Practice
BEST
The Berlin Travel Festival offers an array of measures and activities
that help your brand reach its business objectives and activate festival
visitors.
On the following pages are a few examples of how we’ve successfully
implemented these measures for exhibitors.
© 2019, I LOVE TRAVEL GMBH 22Best Practice
Center Court
by Südtirol
Branded Stage & Area
Exhibition Booth
Premium Communication Package
Food Events
DIY Workshops
Main Stage Presentations
© 2019, I LOVE TRAVEL GMBH 23Best Practice
LAAX –
Weisse Arena
Gruppe
Branded Area
“Build Your Own Skateboard” Workshop
Stage Presentations
© 2019, I LOVE TRAVEL GMBH 24Best Practice
gestalten
Branded Space
Premium Communication Package
Food Events
DIY Workshop
Stage Presentation
© 2019, I LOVE TRAVEL GMBH 25Best Practice
Foto Meyer
Exhibition Booth
Live Photo Shoots
Photo Walks
Presentations & Expert Talks
Master Classes
Picture Editing Workshops
© 2019, I LOVE TRAVEL GMBH 26Best Practice
Green Rooms
Exhibition Booth
Life Drawing Sessions with Models
Cocktail Classes
Stage Presentation
© 2019, I LOVE TRAVEL GMBH 27Best Practice
Heimathafen
Hotels
Exhibition Booth
Photo Booth
DJ Sessions
Stage Presentation
Workshops
© 2019, I LOVE TRAVEL GMBH 28THANK
For further information please contact:
SALES PROGRAM / SPEAKER
Gabriele Münster Lydia Band
gabriele@berlintravelfestival.com lydia@berlintravelfestival.com
Anabel Malcher
anabel@berlintravelfestival.com PUBLIC RELATIONS
Anush Muthesius Anja Voparil
anush@berlintravelfestival.com press@berlintravelfestival.com
MARKETING / PRODUCTION
COMMUNICATIONS Joerg Suermann
Magdalena Falkner joerg@berlintravelfestival.com
magdalena@berlintravelfestival.com
© 2019, I LOVE TRAVEL GMBH 29You can also read
