Winning Partnerships - In Conversation - Cybage

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Winning Partnerships - In Conversation - Cybage
Issue 29 | January 2021 | News Magazine of Cybage Software Pvt. Ltd.

                                                               Winning
                                                               Partnerships

                                                                       Head of E-commerce
                                                                       at Dan Murphy's

                                            In Conversation

                    VP - Business Development
                            at Cybage Software

                                                                            CYBAGETIMES | January 2020 | 1
Winning Partnerships - In Conversation - Cybage
A math teacher took a bag of cookies out of her purse and          Lesson: Examine the opposite person’s viewpoint (and not      Finally, one cookie was left, she wondered what he would do.
                                 asked a little boy, “If I give you two cookies, and then another   yours) before jumping to conclusions!                         With a nervous laugh, he took the last cookie and broke it in
                                 two cookies, how many cookies will you have?” “Five                                                                              half. He offered her half, as he ate the other. She snatched the
                                 cookies,” he replied.                                              The teacher kept thinking about the cookie incident on her    half, fuming at the nerve of the fellow who didn’t even have
                                                                                                    metro ride back home when she suddenly noticed that the       the courtesy to express gratitude.
                                 She was surprised by his reply. So, she used her fingers to        man sitting beside her grabbed a cookie from the bag, which
                                 help him count. “Look, if I give you one, two—TWO cookies—         was placed in between them, and put it in his mouth.          As her stop came, she gathered her belongings and headed to
                                 and another one, two—TWO cookies—how many cookies                                                                                the exit, refusing to look back at the thief. When she reached
                                 will you have?” He again answered, “Five cookies.”                 She ignored his rude behaviour to avoid a scene. But as       home and opened her purse to take out her keys, she gasped
                                                                                                    she continued munching the cookies, the thief kept pace at    in surprise. There it was, her untouched bag of cookies! She
                                 The teacher was annoyed but decided to try with a different        diminishing her stock. With each cookie she took, he took     moaned in despair as she was the one who had been stealing
                                 object. “If I give you two chalks and another two chalks, how      one too.                                                      his cookies!
                                 many chalks will you have?” “Four chalks,” the boy replied.
                                                                                                                                                                  Lesson: Examine your own viewpoint (and not the opposite
                                 Relieved, the teacher reverted to the original question. “Now                                                                    person’s) before jumping to conclusions!
                                 tell me, if I give you two cookies and another two cookies,
                                 how many cookies will you have?” “Five cookies!” came the                                                                        Two conflicting lessons within hours. How? Because the
                                 reply.                                                                                                                           viewpoint of the two lessons is a “viewpoint”. You see,
                                                                                                                                                                  viewpoints (as the name suggests) are just unidirectional
                                 Angry, the teacher chided the little boy for lying even                                                                          perspectives. They don’t encompass 360 degrees view.
                                 though he could count. “I am not lying, teacher,” the boy                                                                        Perspectives create ‘opinions’ while the entire picture
                                 clarified as he took out an extra cookie from his lunch box!                                                                     uncovers ‘facts’. As the saying goes, “Everyone should be
                                 Embarrassed, the teacher sheepishly put the bag of cookies                                                                       entitled to their own opinions, but not to their own set of
                                 back in her purse.                                                                                                               facts!”

HIDE
  From The CEO’s Desk                                                                                                                                             Often, the one thing that differentiates successful people
                                                                                                                                                                  is their willingness and patience to ascertain facts before
                                                                                                                                                                  jumping to conclusions.

  STEAL
                                                                                                                                                                                                  Sincerely,

                                                                                                                                                                                                  Arun Nathani, CEO & MD
                                                                                                                                                                                                  www.arunnathaniblog.com

2 | CYBAGETIMES | January 2021                                                                                                                                                                      CYBAGETIMES | January 2021 | 3
Winning Partnerships - In Conversation - Cybage
Lynna Barrett enjoying her passion
Winning Partnerships                                                                                                                          for cooking with her daughter Emma

I have been in Australia for over ten years and                 Can you tell us about your journey                                                                                    impact on the culture of the business, team advocacy,
                                                                into technology?                                                                                                      and engagement.
am fortunate to have a wonderful family,
                                                                I have worked in quite a few start-up companies
including my supportive and                                     early on in my career. This helped me gain
                                                                                                                                                                                      What are the areas that Dan Murphy will focus on to
adventure-loving husband, a beautiful and                       hands-on experience across all business functions.
                                                                                                                                                                                      lead the competition and provide value to its
                                                                                                                                                                                      customers?
kind daughter who is seven, and not one, but                    I was always eager and willing to take on new
                                                                challenges and additional responsibilities. I was                                                                     The three pillars of the F21-F23 strategy, including
two affable and energetic Portuguese water                      fortunate to be in the right place at the right time                                                                  ‘Fundamentals’, ‘Commercials’ and ‘E-commerce 2.0’ are
dogs named Tiger and Blue. I have been lucky                    when I worked for ‘Cotton On Group’ and was                                                                           focused on both; fixing the core and driving innovation to
                                                                given a high-profile project to manage the launch                                                                      accelerate the growth of E-commerce beyond the current
enough to have found my calling in my career                    of E-commerce. I went on to lead all aspects of                                                                       momentum-all underpinned with a customer-centric
which is E-commerce, and I have satisfaction,                   E-commerce for the group for many years.                                                                              mindset, an iterative approach, and agile methodology.
meaning, and connection to my work and the                      I remember thinking that the only thing better                                                                        According to you, what is the ‘next big thing’ that is
people I work with. This gives me energy and                    than working for ‘Cotton On Group’ was if I could                                                                     going to happen in the tech industry?
keeps me motivated each day.                                    ‘do it all again’ and repeat the experience of
                                                                                                                                                                                      The democratization of programming is a trending theme
                                                                                                                                                                                      and could be the next big thing. This will put software

                                                                            E-Commerce
                                                                                                                                                                                      development in the hands of the untrained to configure to
                                                                                                                                                                                      their heart's content rather than relying on programmers.

                                                             The
                                                                                                                                                                                      What fuels your inspiration?
                                                                                                                                                                                      Developing as a person and as a leader so that I can have a

                                                                                   Evangelist
                                                                                                                                                                                      positive impact on my family and society at large.

                                                                                                                                                                                      Is there a day in your life that you would like to relive?
                                                                                                                                                                                      I recently celebrated my birthday. My daughter and
                                                                                                                                                                                      husband made it very special for me by gifting me
                                                                                                                                                                                      beautiful books aligned to my cooking hobby and also
                                                                                                                                                                                      very kind handwritten letters. I even got a surprise present
                                                                                                                                                                                      delivered from my E-commerce team! I felt very lucky and
                                                                                                                                                                                      blessed this year especially on that day.
                                                                setting up E-commerce for a large traditional          clarity on roles and responsibilities and designing together   The last gadget you bought and why does it excite you?
                                                                bricks and mortar organization, expand it and          what measures of success will look like. Luckily for us, the
                                                                run it smoothly. I would take with me all the          Cybage team made the kick-off very easy and held our           The new Fitbit. It excites me because I enjoy exercising
                                                                learnings and know-how I had developed, but in         hands through onboarding, enabling the teams to work           and doing mindfulness and meditation. I like to review
                                                                new industries that would give me a breadth of         harmoniously together almost from day one.                     all the visualizations and statistics on my overall health
                                                                business exposure I enjoyed so much.                                                                                  and wellbeing.
                                    Lynna Barrett                                                                      You must have worked with multiple business partners,
                                                                                                                                                                                      What is your work-life balance mantra?
                                    Head of E-commerce
                                                                                                                       what do you think are Cybage's differentiating factors?
                                                                Now I am humbled to be partnering end-to-end
                                            Dan Murphy                                                                 As business partners, the Cybage team understands the          Family first is my work-life balance mantra. This means
                                                                across the Endeavour Group as the Head of
                                                                                                                       benefits of creating partnerships that deliver shared value.    that I prioritize my family over my work when push comes
                                                                E-commerce, working to define and set the
                                                                                                                       They are very professional and thoughtful partners who         to shove. And this makes me proud that the people I love
                                                                F21-23 E-commerce strategy for the iconic brand
                                                                                                                       bring flexibility and scale into all areas of the E-commerce    the most know they come first despite the demands of
                                                                Dan Murphy’s.
                                                                                                                       and digital marketing operation. They also seek feedback       my career.
                                                                What excites you most about Dan Murphy?                on an ongoing basis and are eager to make improvements
                                                                                                                       as well as give us suggestions on what we can do as well       What’s the best advice you’ve ever received?
                                                                What brings you back to work every day?
                                                                                                                       to strengthen and continuously unlock business                 ‘Think 1+1 = 3’ is one of the best pieces of advice I have ever
                                                                The culture of the company excites me. What            values together.                                               received. It is always about partnering and building ideas
                                                                brings me back to work every day is my vision of
                                                                                                                                                                                      with others and seeking diverse views in order to come up
                                                                building up a team that is more diverse in             What specific type of technology will give leaders within       with a better solution.
                                                                thought, experiences, and gender across the            your industry the competitive edge?
                                                                E-commerce industry and within the business.
                                                                                                                       Artificial intelligence which uses real-time decision           Being a woman leader, what are the challenges you
                                                                These diverse views allow the team to unlock
                                                                                                                       making is changing the landscape and revolutionizing           have faced and what advice would you give to other
                                                                and generate better solutions for a customer
                                                                                                                       the digital economy. Leaders who understand and bring          working women?
                                                                or a business problem, so it keeps me
                                                                                                                       artificial intelligence to the forefront of their strategies
                                                                 learning always.
                                                                                                                       will give their organization a competitive edge.               The first time I became an ‘Executive’, I lacked
                                                                 How do you describe your relationship                                                                                confidence and doubted my abilities. I was in the minority,
                                                                                                                       Tell us about your leadership traits and your principles       being a female, and also being much younger than my
                                                                  with Cybage?
                                                                                                                       that influence your employees and the team?                     peers. I got through this because I was lucky to be put
                                                                        I see Cybage as a hybrid to our team. Right                                                                   through ‘women in leadership training and executive
                                                                          from the onset, both parties came into the   I am focused on ensuring that my teams are aligned, are        coaching’ which grew my confidence in my abilities.
                                                                           partnership to make it a successful         clear on how they can contribute to the strategy, and are      My advice to other woman leaders is to speak to your
                                                                            long-term relationship. With this comes
                                                                                                                       rewarded for and understand ‘how’ we achieve our results       superiors about training and development programs so
                                                                             a high degree of transparency and
                                                                               openness to continuously improve        is as important as the result itself. This has a positive      that you can also find your voice and have the confidence
                                                                               ways of working and ensure there is                                                                    to speak your mind when you have something to say.
                                 Lynna with her Portuguese Water Dogs
4 | CYBAGETIMES | January 2021   Tiger (L) and Blue (R)                                                                                                                                                               CYBAGETIMES | January 2021 | 5
Winning Partnerships - In Conversation - Cybage
News & Accolades

                                                                Cybage                                                               NEWS
                                                               Round
                                                                 Table
                                                                                                                                     The Future is Digital                                          The next-door Indian on how he built
                                                                                                                                     In an exclusive interview with Tech Pod,                       a business empire
                                                                                                                                     Arun Nathani talks about how Cybage                            In conversation with YourStory, Arun Nathani talks
                                                                            Live Video Podcast                                       appreciated the value of technology early in its               about Cybage’s journey of becoming a multi-location
                                                                                                                                     existence, digital transformation and growth.                  IT services company, and highlighting core excellence
We continued on our journey of engaging digitally with our partners and prospects with a series                                                                                                     and customer loyalty as the mantra of success.
of video podcasts. Cybage hosted intriguing sessions with industry stalwarts who delved into
conversations about recovery, resilience, and innovations.

Is the digital health adoption
rate here to stay?                                                                                                                   Alliances will double business opportunities                   The beginning of a journey
                                                                                                                                     Cybage is increasing its focus on enterprise                   Arun Nathani, CEO & MD, Cybage, reveals the story of
Never were digital channels adopted at this mind-boggling                                                                            services. “Building alliances and partnerships will            Cybage’s birth and evolution in conversation with
rate as they have been in this unprecedented crisis. The                                                                             be an important part of our new strategy,” says                DQ Channels. Hear the story from the man who built
intersection of healthcare and innovation has pulled down                                                                            Arun Nathani.                                                  the empire!
barriers for a better present and future. Could this possibly be
the "Uber" moment of digital adoption in healthcare? Cybage
hosted an elite panel of healthcare technologies to explore
the nuances of this debate.

                                                                                                                                     Leaders on #5YearsofDigitalIndia                               Putting Human in HR
                                                                                                                                     ”Digital transformation is not only about how                  Human resource is all about infusing more humanity
                                                                   Impact on Digital Media & Defining                                we run our businesses, but it’s also about how we              into the workplace. Elston Pimenta, HR Head, Cybage,
                                                                   the New Normal—Navigating                                         run our lives.” Arun Nathani, CEO & MD, Cybage,                talks to ETHR about handling employee engagement
                                                                   through a Global Crisis                                           expressed on the 5th anniversary of Digital India              with a difference.

                                                                   Reeling under the heavy impact of COVID-19, the Media,
                                                                   Advertising, and Publishing industries are now navigating
                                                                   the opportunities of the new digital normal. To explore more,
                                                                   Cybage hosted the stalwarts from the industry to discuss
                                                                   the various dimensions post COVID-19.

                                                                                                                                     EVENTS
Covid-19 Crisis & Recovery—
A Media and Advertising                                                                                                              Future Directions                                              Driving Value in the New Normal
Perspective—APAC                                                                                                                     Phocuswright Europe Online 2020                                Virtual Supply Chain Summit by Alcott Group
A few months into dealing with the crisis and the new                                                                                The much awaited global Travel and Hospitality event           Karthikeya Nimmagada, Cybage attended one of the biggest
normal, the question being asked is - How different will the                                                                         Phocuswright Europe Online 2020 is a great platform to         Virtual Supply Chain Summits that had 50 keynote speakers
post COVID-19 era be? To uncover more, Cybage hosted                                                                                 network, engage, and learn how to prepare for the next era     and panelists from around the world. The theme centered
a dais for the industry leaders to discuss more on the way                                                                           of travel. Bhushan Navare, Sr. Consultant, Pre-Sales, Travel   on preparing for the recovery after COVID-19 and had 12
forward and how they see a path to recovery.                                                                                         and Hospitality—Cybage, engaged in fruitful discussions        discussion panels that tackled topics around practical supply
                                                                                                                                     and debates about the future of travel and beyond at the       chain solutions for a fast recovery.
                                                                                                                                     two-day Center Stage event with fellow industry veterans.
                                                                   Warehousing in COVID
                                                                   Times—Operational Resilience
                                                                   and Recovery in the New Normal
                                                                   Cybage hosted a video podcast to dive deeper into how to
                                                                   build sustainable logistics resilience for the future and build
                                                                   a recovery path. They discussed the operational challenges
                                                                   for organizations to streamline supply chains in an evolving
                                                                   logistics landscape.

6 | CYBAGETIMES | January 2021                                                                                                                                                                                                       CYBAGETIMES | January 2021 | 7
Winning Partnerships - In Conversation - Cybage
1. Which is that one assignment at Cybage that you are proud of?                                                 4. What are the characteristics that you believe every leader should possess?

                                       This is actually a very hard question because I am genuinely proud of all my assignments. One of            Humility, empathy, accountability, vision, and the ability to listen, are some of the
                                         the best parts about my job is the fact that every day presents a unique challenge. Some                  most important leadership characteristics. Some people might view these
                                            assignments are more challenging than others, but it’s always a learning experience. I see             characteristics as weaknesses, but whether you are running your own business or
                                               myself as a “lifelong student”. I cannot ask for anything better than the ability to challenge      leading a team in a larger organization, the best leaders are able to positively
                                                  myself and to learn from my fellow colleagues and customers.                                     interact with their employees, team members and clients. At the end of the day,
                                                                                                                                                   the only thing that we all have once we leave this earth is our legacy, and
                                                     2. One of the technology trends that you regularly follow.                                    companies are only as strong as the people within them.

In Conversation                                            I really have a passion for IoT. A few years ago I decided to challenge myself to       5. What is the one piece of advice you would like to give to your team and

Keep
                                                              build a smart home. Until today I continue to automate and try to connect as         Cybagians in general? What’s your Monday motivation?
                                                                 many things as possible, including window shades that rise with the sun
                                                                    and lower to control room temperature.                                         Many people go through life never getting in touch with their greatness. In my
                                                                                                                                                   opinion it is because of a lack in motivation and not doing something that is
                                                                      3. How have you evolved as a professional? According to you

Hustling,
                                                                                                                                                   worthwhile to us. The question that we all need to ask ourselves is—how do we
                                                                         what are the common factors that contribute towards the                   evaluate ourselves? Your Monday motivational talk should be the same as the one
                                                                           growth of an organization and its people?                               you give yourself every day—what contribution am I giving to society? What
                                                                                                                                                   legacy will I leave behind? Now, the truth is, no one can operate with a positive

Keep
                                                                                I am very big on never letting any learning opportunity be         outlook 24/7. However, if we put effort into ourselves, and work towards
                                                                                   taken for granted. However, very often my ambition or as        self-mastery by never stopping to work on ourselves, developing and inspiring
                                                                                     my wife calls “the quest to reach and exceed full             ourselves, the moments of us being down, lost or not inspired, can be converted
                                                                                       potential”, forces me to stretch myself too thin, and       into positive learning experiences. Les Brown once said, “Many people will leave

Learning
                                                                                          often, the important things in life like family tend     this universe without a trace….in fact under their name we can put not used up.”
                                                                                             to suffer. But if I had to take one positive from     Leave your mark today and repeat the next day.
                                                                                               this current COVID-19 pandemic, it has been                                                                                                           Grigori with his wife
                                                                                                  the flexibility that it has granted me, to not    6. Rumor has it, you are an avid photographer and recently self-published                             and children
                                                                                                     only concentrate on work, but also            a book on India. Can you tell us more?
                                                                                                        spend more time home with my
In Conversation with Grigori Shafiro                                                                       kids. That being said, I thank           I have always wanted to work for National Geographic - travel the world
Vice President - Business Development, Cybage.                                                               Cybage for thinking about             photographing and learning about new cultures and the wonderful people that
He talks about his entrepreneurial journey, his                                                                  people first even during this      I share this planet with. However, I know that this is not in the cards for me, at
association with India and the importance of learning.                                                             time. Although, many            least for now. But over the past decade, I’ve had the opportunity to meet some
                                                                                                                      companies preach             amazing people in India. The different cultures, several religions and people                                Rapid Fire
                                                                                                                        work-life balance          here inspired me to work on a photographic body. India is very different from
                                                                                                                          very few actually        any other country that I’ve visited. With its amazing and                                                       Favorite Place
                                                                                                                             practice it.          rich history, culture and religion, you can visit a UNESCO protected                                      Anywhere with family
Tell us about your professional roles — from your
                                                                                                                                                   location in the middle of a bustling city. You can also experience the
first job to your current innings at Cybage.                                                                                                                                                                                                             Describe yourself in 3 words
                                                                                                                                                   cooking of a Michelin Star rated Chef while dining on street food.
                                                                                                                                                   This country is truly a nation of colors, love and happiness, no matter                 Ambitious, resourceful and perfectionist
My first professional role officially was at the age of 14
                                                                                                                                                   how rich or poor someone is. Although, the beauty, the aromas,
as a librarian’s assistant, which needed a special                                                                                                                                                                                                 Best book you’ve read this year?
                                                                                                                                                   the soul of this country is really impossible to capture through
permission from the head librarian of the borough                                                                                                                                                                                            Mistakes Were Made (But Not By Me)
                                                                                                                                                   a lens, I hope that this self-published coffee table book, allows
because of my age. However, having been endowed
                                                                                                                                                   others to fall in love with this country as much as I have.                                   Strangest thing you’ve ever eaten?
with entrepreneurial spirit earlier on, one can say my
                                                                                                                                                                                                                                                                             Snake
first job was many years before, when I used to sell
soda pop and sports cards in sleepaway camp. In my
                                                                                                                                                                                                               An                                                    Favorite Gadget
freshman year of college, I founded my first company,                                                                                                                                                           intense                                                   My camera
which centered on supporting non-profit                                                                                                            Jammin'                                                      moment
organizations in their marketing efforts.                                                                                                         with                                                         before
                                                                                                                                                                                                                                                                       Favorite Sport
                                                                                                                                                  King of Pop                                                  the race
                                                                                                                                                                                                                                                                              Soccer
I continued growing this company during my
undergraduate and graduate years. I later joined a                                                                                                                                                                                                       When I dance, I look like…?
number of start-ups as an Offshore Production                                                                                                                                                                                                        A chicken with his head cutoff
Manager, CTO, and VP of engineering to establish and
develop offshore partnership and reduce tech debt.                                                                                                                                                                                                      Synonym of success for you
                                                                                                                                                                                                                                                                       Happiness
This is when I was first introduced to Cybage, and
together with Cybage we engineered a first of its kind
                                                                                                                                                                                                                                                       Invisibility or super strength?
application.                                                                                                                                                                                                                                                                Invisibility
8 | CYBAGETIMES | January 2021                                                                                                                                                                     Grigori's photography                               CYBAGETIMES | January 2021 | 9
                                                                                                                                                                                                   book on India
Winning Partnerships - In Conversation - Cybage
CybageDigital is pleased to launch
S.C.O.R.E. framework to help brands
                                                                                                                                                                                    4 Digital Marketing Trends You Can't Ignore
achieve their goals by defining their
digital strategy, identifying personas                                                                                                                                              AI and Automation –                           Data-Driven Marketing
and creating advanced audience                                                                                                                                                      an unavoidable must                           Analytics technology had made its mark
segments, developing engaging,                                                                                                                                                      Marketing has taken a huge leap since         in the industry. Brands responded
effective creatives and content to be                     Business Highlight                                                                                                        its early days. Today, it is all about        accordingly by analyzing various types of
deployed across channels,                                                                                                                                                                                                         data to plan marketing campaigns. You
                                                          CybageDigital
                                                                                                                                                                                    encompassing smart solutions such as
and leveraging tools for                                                                                                                                                            AI (Artificial Intelligence) and Automation.   can zoom ahead in the race by
marketing automation.

                                                                                                                               RE
                                                                                                                                                                                    Deployment of AI and automation               thoroughly monitoring the data and

                                                                  SC
Cybage has played an important part                       helps brands                                                                                                              technologies can do much to lift the
                                                                                                                                                                                    global economy and increase global
                                                                                                                                                                                                                                  trends to determine the types of
                                                                                                                                                                                                                                  campaigns and content can effectively
in redefining the way businesses think                                                                                                                                               prosperity. The finance, automotive,           engage your audience. With this strategy
about digital transformation. With our                                                                                                                                              and telecommunications sectors lead           you will be better equipped to design
game plan, we help brands achieve                                                                                                                                                   AI trends.                                    campaigns that deliver results.
their goals through digital strategy
and marketing tools backed by a                                                                                                                                                                                                   Video Is the New King of Content
                                                                                                                                                                                    Personalization is Predominant
scientific, data-driven approach.
                                                                                                                                                                                    In an ever-evolving competitive market,       People more often than usual are
                                                                                                                                                                                    personalizing marketing content is of vital   spammed with marketing content. But
Cybage has been servicing global
                                                                                                                                                                                    importance. The end consumers prefer          what is important is your content
leaders in the Advertising and

                                                                                                                               Their Goal(s)
                                                                                                                                                                                    brands to offer personalized marketing        catching attention. Impressive visual
Marketing space for over two decades.
                                                                                                                                                                                    content, and their behavior supports this;    effects will always capture the attention of
This has ensured an inherent
knowledge of the Marketing                                                                                                                                                          when digital marketing specialists            a lead in an emotionally engaging
Technology ecosystem, helping us                                                                                                                                                    segment email campaigns, so audience          manner. We have seen repeatedly that
realize the importance of a                                                                                                    A framework to deliver                               members only receive content that aligns      video increases organic traffic and
methodology that spans the entire                                                                                              personalized,                                        with their interests, open rates increase     conversions. People retain information
customer journey and enhances each                                                                                             connected experiences                                substantially.                                better as viewers than readers. The four
touchpoint across it.                                                                                                                                                                                                             common video genres that businesses
                                                                                                                                                                                                                                  are focusing to get a good lead are:
Our digital capabilities help customers    develop engaging designs, effective                                                                                                                                                    explainers, product demos, how-to’s and
S.C.O.R.E. an engaging experience.         content, robust data and analytics                                                                                                                                                     testimonials.
We Strategize and assess capabilities      platforms that ensure a 360° view of
to define a roadmap for all our             the customer, and automation of                                                                                                          Create engaging

                                                                                                                                                                          Orchestrate
                                                                                                                                           Build a connected

                                                                                                                                Converge
customers (audits and assessments,         marketing operations and workflows                                                                                                        interactions                                             Deliver personalized

                                                                                                                                                                                                                                  Resonate
                                                                                                                                           ecosystem
                                           for quick and effective                                                                                                                                                                           omnichannel experiences
platform and solution, media                                                                                                                Audience Analysis                           Content & Creative
                                           implementations. If you think about it,                                                                                                      Production                                            Marketing Automation
planning, BI and analytics). We                                                                                                             and Segmentation
                                                                                                                                                                                                                                              Programmatic
                                                                                                                                            Ad Exchanges &                              Digital Presence
Converge our capabilities to build a       brand strategies have always revolved                                                            Ad Platforms                                (Web/Mobile/Social)                                   Marketplace Management
connected ecosystem (Audience              around the customer—enhancing                                                                    Tag Management,                             Campaign & Audience                                   Ad operations
                                           experiences across the customer                                                                  DMPs & CDPs                                 Management
analysis and segmentation, Agency
                                                                                                     Assess, consult,
                                                                                        Strategize
trading desks, Ad exchanges, tag           journey. Brands have to map this                          & conceive
management, and so on). We                 journey by driving potential                              the digital roadmap
Orchestrate to create engaging             customers to their properties,                             Audits and Assessments
interactions (Content and creative         engaging with them, converting                             Platform &
                                                                                                      Solution Architecture
production, Digital properties,            visitors into customers and ensuring                                                                                                                                                                                   Employ insights to

                                                                                                                                                                                                                                                       Evaluate
                                                                                                      Media Planning
(Web\Mobile\Social)). We Resonate to       customer retention.                                                                                                                                                                                                    achieve your goals
deliver personalized and omnichannel                                                                                                                                                                                                                                Digital Analytics,
experiences (Marketing automation,         The pandemic has further changed                                                                     5           2
                                                                                                                                                                                                                                                                    MTA, MMM
                                                                                                                                      1                                                                                                                             Data Visualization
Social, Search, Display, Programmatic,     the dynamics and people’s media                                                                             27                                                                                                           Data Driven Insights
Email/SMS/ Push Notifications,              consumption patterns over the last few
Marketplace Management), and most          months. Brands that were already
importantly we Evaluate, employ            digitally transformed thrived. This led to                                                                                                                                                    5

                                                                                                                                                                                                                                                   1
insights to achieve your goals (Digital    many brands fast-tracking their digital
Analytics, Data Visualization, Data        transformation implementation. Satya
Driven Insights and more).                 Nadella, CEO, Microsoft recently said,
                                                                                                               2       27                                                                                                   27
At CybageDigital, we not only              “We’ve seen two years’ worth of digital
transform a brand's digital journey, but   transformation in two months”. This
we also create a framework for brands      has been a trend across industry                                                                                                                                                                                  | CybageDigital

to provide personalized, digital-first,     segments including Retail, Education,                                                                                                                                                                             | @CybageDigital
and omnichannel experiences. Our           Media & Entertainment, Health, Travel                                                                                                                                                                             | business@cybage.com
                                           and Finance.                                                                                                         wi
S.C.O.R.E. framework help brands                                                                                                                                     th

10 | CYBAGETIMES | January 2021                                                                                                                                                                                                                      CYBAGETIMES | January 2021 | 11
Winning Partnerships - In Conversation - Cybage
Prasanna
                                                                                                                                                         Ambekar
                            In the Spotlight

                                                                                           Khushboo
                                                                                              Jalota

                                       Apurva
                                       Naik                                                               #CREATIVITYATITSBEST
                                                                                                          Cybagians unleashed their creative side
                                                                                                          at the #Creativityatitsbest competition.                  The winning entry                      Komal Londhe's
                                                                                                          Creativity was at its best which included                 submitted by Bhimsena Rattihali        super groupfie entry
                                                                                                          beautiful paintings, wall mural and rangoli.
      #GROOVETOTHEBEAT                                                                                    The entries were judged by Arnaz Dembla
                                                                                                          who declared Prasanna Ambekar as
      Our first virtual event, #Groovetothebeat brought                                                    the winner and also the most liked                        VIRTUAL GROUPFIE CONTEST
      the dance party to multiple screens via Gratifi.                                                     participant. Khushboo Jalota was                          Do you miss clicking selfies with your friends every time you meet
      The dance competition saw a number of                                                               adjudged the runner-up.                                   up? Yeah, we do too! Nevertheless our first virtual groupfie contest
      enthusiastic participants who made sure that there                                                                                                            brought back the smiles and the selfies with a twist. Divided by
      wasn’t a single dull moment throughout. Samrat                                                      Way to go Cybagians!
                                                                                                                                                                    screens but united by a selfie and Big 25. The contest was judged by
      Chhatrala impressed the audience with his moves                                                                                                               Mrunal Bhongale who crowned Bhimsena Rattihali as the winner.
      and secured the winning spot. Apurva Naik was                                                                                                                 While Komal Londhe bagged the runner-up position, Bipul

      Dropit atthe beat
      declared the runner-up and Nidhi Hiwse's dance                                                                                                                Kumar’s groupfie got most number of likes.
      was awarded the most liked performance. The
      dance competition was judged by Akkash Shah.

                                                                                                          Samrat
                                                                                                          Chhatrala

      #LETTHEMUSICSPEAK                                                              #MAKINGFITNESSFUN
      The virtual singing competition #Letthemusicspeak                              Fitness does not have to be dull and boring. You can simply burn your
      ensured Cybagians get into the mood and sway to the                            calories in a fun way. You heard that right! Cybagians take fitness
      tunes of some remarkable performances. The competition                         seriously in a fun way which is also the reason #MakingFitnessFun
      was judged by the very talented RJ Tia. Arnaz Dembla                           was such a success! Judged by fitness enthusiast Rajesh Kurup, all
      not just won the competition but was also the most                             the participants made sure that they flexed their muscles. Burning
      liked participant.                                                             calories is definitely fun, don’t believe us? Ask Robin Marshal, who
                                                                                     won the competition, or Shilpa Wadhwani who was the runner-up or
                                                                                     even Samrat Chhatrala who was the most liked participant.

BRINGING LIFE                               BRINGING LIFE            BRINGING LIFE                              BRINGING LIFE
                                                                                                                                                                                                                          Soumya                       Sreedhar
                               YEARS

                                                                                                  YEARS

  TO WORK                                     TO WORK                  TO WORK                                    TO WORK
                                                                                                                                                                                                                            Singh                     Deshagani

BRINGING LIFE       BRINGING LIFE                                    BRINGING LIFE     BRINGING LIFE
                                                       YEARS

                                                                                                                           YEARS

  TO WORK             TO WORK                                          TO WORK           TO WORK
                                                                                                                                                                                             #CRAZYME
BRINGING LIFE                               BRINGING LIFE            BRINGING LIFE                              BRINGING LIFE                                                                Who knew that the serious, dedicated and hardworking Cybagians had a crazy
                               YEARS

                                                                                                  YEARS

  TO WORK                                     TO WORK                  TO WORK                                    TO WORK
                                                                                                                                                                                             side to them? Well, the participants of the #CrazyMe competition proved that a
                                                                                                                                                                                             little bit of craziness doesn’t hurt at all. This energetic and completely crazy
BRINGING LIFE       BRINGING LIFE                                    BRINGING LIFE     BRINGING LIFE                                                                                         competition was judged by the leader of craziness Baba Sehgal who selected
                                                       YEARS

                                                                                                                           YEARS

  TO WORK             TO WORK                                          TO WORK           TO WORK
                                                                                                                                                                                             Sreedhar Deshagani as the winner, Soumya Singh as the runner up and
                                                               Arnaz                                                                                                                         Anuradha Kawley as the most liked participant. Cybagians now know who to
BRINGING LIFE                               BRINGING LIFE      DemblaBRINGING LIFE                              BRINGING LIFE                                                                look for, for their dose of crazy time!
                               YEARS

                                                                                                  YEARS

  TO WORK                                     TO WORK                  TO WORK                                    TO WORK
                                                                                        Shilpa                                      Robin
      12 | CYBAGETIMES | January 2021                                                                                                                                                                                                            CYBAGETIMES | January 2021 | 13
                                                                                     Wadhwani                                      Marshal
BRINGING LIFE       BRINGING LIFE                                    BRINGING LIFE     BRINGING LIFE
                                                       YEARS

                                                                                                                           YEARS

  TO WORK             TO WORK                                          TO WORK           TO WORK
Winning Partnerships - In Conversation - Cybage
Chefs at Cybage
                                                                                                                    Who doesn’t like the aroma of fresh bread especially the one that is baked at home?
Make the winning dish                                                                                               Pamela Britto’s delicious baked Zopf bread bagged the runner up spot at the
at home now!                                                                                                        #Masterofkitchen competition

                          Cooking                                   Beyond
Cooking is always fun,
be it at home, at a
cookout or even at
a virtual cooking                                                                                                   Zopf Bread                              Method:                                Do the same for the other two and
                                                                                                                                                                                                   using the 3 long ropes of dough

                                                                      Boundaries
                                                                                                                                                            For the Dough                          work into a braid.
contest.
                                                                                                                    Ingredients                             Activate the yeast by adding
That is exactly what                                                                                                                                                                               For the big Braid
                                                                                                                    For the Dough                           lukewarm water to it and letting
#Masterofkitchen was                                                                                                Flour - 3 cups                          it sit for 5 minutes.                  Work with the bigger part of the
all about—lip smacking                                                                                                                                                                             dough and repeat the above steps
                                                                                                                    Dry active yeast - 2 ¼ tsp              Mix flour, eggs, sugar, salt and
dishes created by 15 talented                                                       Sabyasachi Saha                                                                                                to make 12 inch long ropes
                                                                                    Sr. Visual Designer             Lukewarm water - ¾ cup                  activated yeast together to form       and braid.
participants that were judged
                                                                                                                    Eggs - 3 (reserve 1 yolk for glazing)   a soft dough. Leave aside to rest
by Mayur Tiwari, executive                                                                                                                                  for an hour.                           Leave the two braids to proof for
chef, Ritz Carlton Pune.                                                                                            Sugar - 5 tsp                                                                  30 minutes.
Sabyasachi Saha’s Prawns                                                                                            Salt - 1 tsp                            Deflate dough and divide it into 2
                                                                                                                                                                                                   Carefully place the smaller braid on
Curry was the winning dish                                                                                                                                  parts in the ratio to 1:2.
                                                                                                                                                                                                   the bigger braid and glaze them
and Pamela Britto was                                                                                                                                                                              with yolk.
                                                                                                                                                            For the small Braid
declared the first runner up.
                                                                                                                                                            Work with the smaller part of the      Sprinkle sesame or poppy seeds
                                                                                                                                                            dough and divide into 3 equal parts.
                                                                                                                                                                                                   Bake at 400°F for 30 minutes.
                                                                                                                                                            Roll each of the part into
Prawn Curry                                                                                                                                                 a 10-inch-long strip.
                                                                                                                                                                                                   Recipe shared by Pamela Britto

Ingredients
For the Marinade
Prawns, cleaned and deveined
- 500gms
                                  Method
Salt - 1½ tsp                     In a bowl marinate the prawns with salt and
Turmeric powder - 2 tsp           turmeric powder. Mix well and refrigerate.
For the Spice Powder              Heat a heavy-bottom kadhai or wok. Over
Cumin seeds - 1 ½ tsp             a medium flame, roast cumin seeds, coriander seeds, black
Coriander seeds - 1 ½ tsp         peppercorns, fenugreek seeds, and dried red chilies

                                                                                                                               Knotty                                                     Affair
Black peppercorns - 7             for about 2 minutes till fragrant and take off from heat.
Fenugreek seeds - ¼ tsp           Once cool, add the roasted spices to a blender or grinder and blitz
Dried red chilies,                into a powder.
preferably byadgi - 15
                                  Add garlic, onion, ginger, tomato, and tamarind paste to the blender and
For the Paste                     blitz it up to get a paste consistency. Add ½ -1 teaspoon of water, if required
Garlic, chopped - 7 cloves        and set aside.
Onions, chopped - 2 ½ tbsp
Ginger, chopped - 1½-inches       Heat oil in the kadhai or wok and add mustard seeds over a high flame.
                                  When they start popping and spluttering, toss in green chilies and curry
Tomato, chopped - 2 ½ tbsp
                                  leaves. Immediately add onions and stir for about a minute.
Tamarind paste - 2 tsp            Add the paste and stir well. Reduce heat to medium and cook, stirring
Vegetable oil - 1 ½ tbsp          continuously, scraping the bottom of the pan.
Black mustard seeds - ¼ tsp
Green chilies, each cut           Add ½ cup water, coconut milk, and coconut paste and mix well. Keep
                                  stirring for 7-8 minutes till it simmers. Check for seasoning and add salt,
lengthwise in half - 3
                                  if required.
For the Curry
                                  Add the marinated prawns and stir well. Cook gently for about 3 minutes till
Curry leaves - 14                 prawns are cooked through. Remove from heat.
Onion, finely chopped - 2 ½ tbsp   Serve hot with rice.
Thick coconut milk - 2 cups
                                  Recipe shared by Sabyasachi Saha
Coconut paste, fresh - 4 tbsp                                                                                                                                                                                 Pamela Britto
Salt to taste                                                                                                                                                                                                 UX Designer
14 | CYBAGETIMES | January 2021                                                                                                                                                                                CYBAGETIMES | January 2021 | 15
Winning Partnerships - In Conversation - Cybage
Learning & Development

                                                                                                                                                              Manoj Shetty
                                                                                                                                                              Lead-Technical
                                                                                                                                                              Architect

                                                                                       IOT &                                                                   Cybage Launches
             TechTonic truly represents                                                MOBILITY
                                                                                       FEST
             ‘when you know, you grow’.

                                                                                       (Exploring a 360o perspective)

      TechTonic 2020
                                                                                                                                        Cybage kickstarted
                                                                                                                                        one-of-its-kind webinar
                                                                                                                                        series planned to
                                                                                                                                        enhance, learn, and
                                                                                                                                        delve deep into the
                                                                                                                                                                   SERIES
                                                                                                                                                                   Brilliant insights were presented
                                                                                                                                                                   on various subjects such as data
                                                                                                                                                                                                                Redshift and Snowflake. Paresh also
                                                                                                                                                                                                                indulged the audience in his expertise
                                                                                                                                                                   warehouse vs data lake among others.         on Azure Data Warehouse vs Azure
                                                                                                                                        details of the DevOps                                                   Data Lake. He presented the difference
                                                                                                                                                                   The SMEs Manoj Shetty, Paresh Rane,          between the two and how to manage
                                                                                                                                        instruments, design of     Ratish Mohan, Lalkar Chhadawelkar,           data in the best manner. With the help
                                                                                                                                        CI/CD workflow using       targeted some intense aspects about          of fascinating case studies, participants
                                                                                                                                                                   their topics.                                learnt various advanced data analytical
                                                                                                                                        open source tools and                                                   solutions on various cloud platforms
                                                                                                                                                                   While Manoj Shetty, Lead Architect
                                                                                                                                        AWS services, create       (DevOps, Cloud & Blockchain)
                                                                                                                                                                                                                with industrial
                                                                                                                                                                                                                use cases.
                                                                                                                                        and manage AWS             presented client case studies – DevOps
                                                                                                                                                                   Automation using CI/CD & Containers,         Curious minds in the audience raised
                                                                                                                                        infra using IAC tools,     Ratish Mohan spoke about 5Ws & H of          queries such as: How can we monitor
                                                                                                                                        and many more              DevOps. Similarly, an interesting take
                                                                                                                                                                   was presented on DWH technology
                                                                                                                                                                                                                query performance on AWS Redshift
                                                                                                                                                                                                                platform? Does data lake remove
                                                                                                                                        exciting technical         by Paresh Rane, Senior Technical             need of data warehouse? How to
TechTonic ’20 encompassed the theme digital empowerment             in interactive sessions and round-table discussions on various                                 Architect. The key criteria for choosing     verify if Index in Snowflake tables are
through mobility, whether at work or play. The event                topics such as mobile trends and mobile digital disruptions         skills. The ongoing        a subject like DWH technology was to         optimized? And many more.
emphasized the need to scale up the digital reach with the          in the connected world. This helped the participants to get a
                                                                    thorough understanding of the platform.
                                                                                                                                        program witnessed 401      offer insight on scalability, reliability,
‘Connected World’ and build solutions for a better tomorrow                                                                                                        flexibility, and security of the                           There are many more
with the Internet of Things (IoT).                                                                                                      enthusiastic Cybagians     technology. The participants also                           webinars in the
                                                                    Each week included expert sessions, brain teasing quizzes,                                     got to learn more about other                                pipeline to give the
This exclusive org-wide event focused on the technical              and gratifying the winners. It sure turned to be a great            participating and a        competitive EDW offerings from                                participants more
advancements and latest happenings in the world of IoT &            example where the theme of IoT & Mobility was embraced
                                                                                                                                        highly accomplished        pioneers of cloud technologies                                knowledge on various
Mobility. It gave a chance to Cybagians to explore IoT & Mobile's   with points. IoT is one of the greatest disrupters for the                                     Microsoft and Google. He                                     subjects.
360o perspective. This platform also let the Cybagians connect      technology trends. And mobile is the principle channel at           list of speakers           presented valuable insights
with the experts in                                                 the center of this disruption. The mobile sessions covered
this field and                                                                  aspects of platform selection strategies, deep dive
                                                                                                                                        providing knowledge        on cloud platforms assisting
                                                                                                                                                                   customers to achieve a new
   participate                                                                   into mobile payment systems, use of tools for          to the best of               way of data warehousing
                                                                                 APM or Firebase as mobile backend-as-a-service,                                        through SaaS based
                                                                                       and other trends. The IoT sessions covered       their ability.                    offerings: AWS
                                                                                         introductory sessions and deeper dive
                                                                                           sessions into IoT Platforms for Azure, and
                                                                                            AWS, Edge Systems and IoT.
                                                                                           Esteemed speakers at the
16 | CYBAGETIMES | January 2021                                                            felicitation ceremony
                                                                                                                                                                                                                             CYBAGETIMES | January 2021 | 17
Winning Partnerships - In Conversation - Cybage
Come August and Cybage gears up to                                              Atul Khatri brought in the much-
         embrace the festive fervour. Decorations                                        needed positivity with humor             CYBAGIANS SHARE THEIR
         and festivities sprinkled all around makes
         coming to the campus even more exciting.
                                                                                         through his show at Cybage.
                                                                                                                                  LOCKMATE’S PICTURES!
                                                                                         To bring in positivity, cheer and
         2020 has been a rather odd year for the                                         laughter, Cybage decided to host
         world. The world stood still, but we kept our                                   a live comedy night with Atul Khatri
         spirits alive. We kept going no matter what,                                    for Cybagians. The show started
         and that’s what the spirit of Cybage is all
                                                                                         at 9 P.M. sharp on 20th August
         about. At Cybage, we never stopped having
                                                                                         with our CEO, Arun Nathani who
         a life. And that's why the HR team at Cybage          Connecting Virtually      addressed all the Cybagians with his
         comes up with events that unite Cybagians
                                                                                         motivating words. This was followed
         from all over. The HR team at Cybage
                                                                                         by the virtual standup comedy
         planned out various events till the end of the
         year to help Cybagians taste the flavor of fun                                  show by Atul. This was just the
         even from home.                                                                 breath of fresh air that we needed
                                                                                         during these distressing times. He
                                                                                         entertained us with an array of jokes
                                                                                         filled with sarcasm, wit and irony
                                                                                         which made our evening delightful.
                                                                                         His office jokes were the icing on the
                                                                                         cake as we could all relate to them.

         Hola Tambola!
         Amongst a long list of events from HR, one was
         favourite ‘Tambola’ where all you need is a wee
         bit of luck. So, on a usual workday, when the
         colourful emails read, “ARE YOU READY TO
         PLAY”, Cybagians knew they were coming back                                     When asked what inspires him,
         to normalcy. This year Cybagians reminisced                                     he said, “Everything!” “You open a
         about the times when the enthusiasm,                                            newspaper and you have material
         laughter, celebrations and music filled the                                     worth three to four hours staring
         lawns and premises of Cybage. Amidst shouts                                     at you. There is Bollywood, cricket,
         and cheers we would make our evenings                                           politics — at least two hours of
         come alive. Well, everything was same this                                      material every day,” he says. But
         year except that the host for the events was                                    he also feels that the best kind of
         seated on the other side of the screen and the                                  jokes are the ones that are drawn
         participants sat in the warmth of their homes                                   from personal experiences and
         and played.                                                                     observations.
         So, the event, ‘Hola Tambola’ on a lazy                                         At the end, Ritu Nathani, Director,
         Saturday started with eager participants                                        Cybage gave the vote of thanks.
         hooked on to the Zoom call. Rolling out the                                     The show was a big hit.
         numbers one by one, Elston Pimenta, Head, HR
         made the game come alive. Along with Charu Rai –
         Manager, Education and Learning, enthusiastic calls
                                                                                      Thursday Comedy Night with
         of winners filled the virtual room. A whopping 2500
         Cybagians had bought tickets. The accumulated Rs.
         40,000 from participants was topped by Cybage to
         take the sum to Rs. 1 lac as some lucky Cybagians
                                                                                      Atul Khatri
         managed to sweep the game.

18 | CYBAGETIMES | January 2021                                                                                                                 CYBAGETIMES | January 2021 | 19
Your Story
I joined Cybage in 1998, and there       Cybage, and I could write a book on       Only if there is something urgent,         As the clock struck 12, my phone       I have always believed in one thing –
hasn’t been even one moment of           them. Yet out of all these, if you ask    I receive a call from office. I have seen   buzzed with an email notification.      whatever happens, is for ‘good’.
regret doing so. From the very           me to recollect my most cherished         my friends in other organizations who      I opened the email—my test report      I had to find the good in this phase.
beginning, I got full support from the   moment, I will mention the one when       neither got any support nor empathy        was in and I had tested positive for   The good thing was that my mother
company. My daughter was about 4         in 1999 (or maybe 2000) on my             from their offices when they needed         the virus. My doctor had already       who is 60+ had minor symptoms and
then. I would come in early so that      birthday, Arun and Deepak went            it the most. I feel so blessed!            detected pneumonia and had             needed no hospitalization. The good
I could go back home on time. And        together to Archies and got me a gift.                                               recommended that I get                     thing was that my daughter was
on some rare occasions if I got late,    It was such a lovely gesture. Cybage      I reported to Deepak for 18 years.         hospitalized irrespective                     asymptomatic. They were in
someone always dropped me at             has helped me grow professionally         He has been my mentor. Knowingly           of what the COVID-19                           the comfort and warmth of         I already had the virus in me which
Yerwada to make it easier for me to      and as a person. From the shy and         and unknowingly, I have picked up          report would suggest.                           our home. The good thing         was 'positive' and to add to it I had
reach my home which was                  meek me, I have become bold and           some traits from him and learnt a lot      The notorious virus                             was that my doctor’s             my 'positive' attitude. I simply applied
in Bhosari.                              upfront now. My nature then was the       from him. When he gave me                  knocked on my door.                             diagnosis was spot on.           the mathematical rule to it and with
                                         reason why there was some doubt           responsibilities, he also gave me          It was here. The minute                                                          faith turned the two positives into my
Being a startup company, I got           when I was being promoted as a            the authority to be able to fulfill         I read the report, I went                    The good thing was that             positive recovery journey. You might
exposure to many areas of                manger. Just because I was good at        my duties to the best of my ability.       blank. My world                                I got admitted and the            be thinking why this repetition of the
work—front office, finance and HR.         my work didn’t mean that I would          I learnt decision making from              collapsed.                                        treatment was on. Now          word, but it's all about 'staying
Initially, I did the travel bookings,    also be a good manager, but I did         him—especially as purchase                                                                     was the time to be           positive' mentally, emotionally, and

                                                                                                                                     I Battled
                                                                                                                                       Ba
visas, etc., and I used to conduct       prove myself. All this was possible due   procurement was handled by me.                                                                 patient, keeping the         physically. The rest will be taken care
interviews for recruitment. As the       to the culture and encouraging            There were so many things in which                                                              hopes high and letting      of by the medical practitioners, who
                                         environment here. My confidence            he gave me a free hand to make                                                                  God guide me through        know what is best.

                                                                                                                                    The Virus
company grew, I got involved in a
variety of things that I had not done    level has increased.                      decisions. His trust in me helped me                                                           this tough time.
before. I was learning all the time.                                               function the way I did. If at all                                                                                           This is a global crisis but our
My work gave me satisfaction. I didn’t                        Cybage has           something went wrong, I would go                                                                                            heroes—doctors, nurses, police are

                                                                                                                                              C
                                                                                                                                              Came Out
                                                                                                                              My only concern was,                                                             standing tall to protect us. The least
have to undergo worries or tension as                           a great            directly to him and tell him. I like
                                                                                                                              how was I going to                                                               we can do is hold the humanity. Even
people were considerate and caring.                               work-life        this quality.
                                                                                                                              tackle it? My family tested                                                      though we cannot hold hands
                                                                  balance, and

                                                                                                                                              Stronger
                                                                                                                              positive too, but fortunately they                                               anymore, lets stand up for each other.
Relationships are a two-way street.                               once I reach     Cybage has many attributes worth
                                                                                                                              were asymptomatic. After tossing                                                 Now is the time to empathize and be
If someone is good to you, you will                               home, I am       mentioning, but if I must pick out
                                                                                                                              and turning in bed that night, the                                               a warrior. We are in this together.
reciprocate. With my bosses and                                 in a totally       three from them, they are the
colleagues being friendly, with no                             different world.    fabulous culture, the openness and
                                                                                                                              decision was made. I was going to      Reshma Pardeshi
                                                                                                                              face it. My brother, who is my         Executive-HR                              To sum up, COVID taught me three
one having an overbearing attitude,                                                the work-life balance. At any point of
                                                                                                                              mentor and has stood by me                                                       things—accept it, deal with it, and
there was nothing to complain about.                                               time you can go to Arun or any person                                             Every single day my patience was
                                                                                                                              through all the phases of life,                                                  conquer it.
I carried on happily and didn’t have                                               in the top brass and speak to them.                                               tested. But this made me realize the
                                                                                                                              extended his support for this fight.
to be distracted by any futile                                                     They do not have the attitude that                                                value of my extended family and
                                                                                                                                                                                                               Soon the day will come when we
activities coming out of                                                           due to their higher position people                                               friends—I had their emotional
                                                                                                                               You never know how strong you                                                   know exactly how to tackle this virus,
jealousy, office politics, petty                                                     should not walk up to them to speak.                                             support throughout. They went out of
                                                                                                                              are until being strong is the only                                               until then keep your hopes high!
rivalries, and back-stabbing.                                                                 This is something I have not                                           their way to take responsibility of my
                                                                                                                              option. The only choice I had was to
Not that there weren’t any                                                                   seen at all anywhere.                                                   family and support them. They were
                                                                                                                              stand strong and face the fact.
differences of opinion, but                                                                                                   I had to accept the truth. My family   kind enough to keep my morale high
the culture of openness has                                                                  My 22 years at Cybage have       had to be isolated at home and I       by constant communication. They
always prevailed at Cybage.                                                                been fantastic! Seriously,         had to get hospitalized. I was         always made sure that I was in my

                                                                                                t
When things go wrong, you                                                                 they have!                          physically weak, but I drove my        best moods.

                                                                                               s
can see the true side of a                                                                                                    family to the hospital to get their

                                                                                            Ju ic!
person. If ever there was                                                                                                     home isolation sanctioned.             Having conquered Corona, I can
something amiss, instead of                                                                                                                                          say —it is just a virus, but a stubborn
blaming others the focus would                                                                                                                                       one. This is a bitter fact and we must

                                                                                               t
                                                                                                                              Now it was time for my
be on finding a solution and                                                                                                                                          accept it. Nobody talks about what is

                                                                                              s
                                                                                                                              hospitalization. All through the
                                                                                                                                                                     to be done after you catch this virus.

                                                                                             a
rectifying the wrong. Even if                                                                                                 course of treatment, the doctors

                                                                                           t
something was said at the                                                                                                     treated the virus while my heart       Based on my experience and trusting

                                                                                          n
moment, it would end right                                                                                                    ached for my dear daughter. It is      my instincts, I realized that

                                                                                         a
there. There was no carrying                                                                                                  not easy for a young child to be at    maintaining a psychological balance

                                                                                        F
things forward; once                                                                                 on                       home in isolation especially without   is the key to recovery. If you are
something was said,                                                                                en                         the mother. Being away from her        positive and calm the medication will
                                                                                                  M
it was over.
                                                                                             era min                          was the toughest and the most          help. Science best works if it's
I have amassed a fortune of                                                                e d                                                                       touched with faith. This is the time to
                                                                                          M ead-A                             challenging part of my
                                                                                                                                                                     take the word 'positive' of the medical
memories in my 22 years at                                                                  H                                 hospitalization. I struggled between
                                                                                                                              being a ‘patient’ and a ‘mother’.      terminology in the philosophical
                                                                                                                                                                     'positive' way.

20 | CYBAGETIMES | January 2021                                                                                                                                                                                          CYBAGETIMES | January 2021 | 21
L e i s u re
Police Recreational Hall

                                                                                                                                                                                   Never Too Late
Giving BacK                                                                                                         Technology is an important part of our lives. Just as it
                                                                                                                    is vast in ability, there are some hightlights we could
                                                                                                                                                                                   to Learn
to Pune’s Frontline Team
                                                                                                                    never have known!

                                                                                                                    •   Samsung is 38 years and 1 month older than Apple           Human Resources teams across the world rally for
                                                                                                                                                                                   employee satisfaction and experience that is in line
                                                                                                                    •   Registering a domain name was free until 1995
                                                                                                                                                                                   with customer satisfaction. The Cybage HR team is
                                                                                                                    •   The first computer mouse was made of wood                  one such dynamic group of people that is working
                                                                                                                                                                                   ceaselessly towards this goal. This group of talented
                                                                                                                    •   Android is gender specific. It literally means a human
                                                                                                                        with a male robot appearance. The female equivalent of     individuals has been thriving to bring life to work.
                                                                                                                        this word is a 'Gynoid'                                    One such individual is Azim Maniyar. An executive in
                                                                                                                                                                                   the HR team, Azim has been doing more than his bit
                                                                                                                    •   The first commercial text message was sent in 1992
                                                                                                                                                                                   to support the ongoing virtual HR events.
                                                                                                                    •   NASA’s internet speed is 91 GB per second
                                                                                                                                                                                   However, it wasn’t a sail in the calm seas for Azim.
                                                                                                                    •   About 51% of internet traffic is non-human. Over 30% is
                                                                                                                                                                                   Coming from a non-technical background, it was not
                                                                                                                        from hacking programs, spammers, and phishing
                                                                                                                                                                                   a piece of cake for him to extend support to these
                                                                                                                    •   The name Google was created accidentally. A spelling       events. Azim was met with a great deal of challenges,
                                                                           Arun and Ritu Nathani discussing             error was made by the original founders who were under
                                  Dr. K Venkatesham honoring Arun                                                                                                                  but he was determined on not taking a backseat.
                                                                           the refurbished Police Recreational
                                  Nathani with a token of appreciation                                                  the impression they were going for Googol
                                                                           Hall with Dr. K Venkatesham                                                                             He decided to learn new skills online and explored
                                                                                                                                                                                   different ideas—learning the needed technologies.
                  Before                         After                   The lockdown did not dampen
                                                                                                                                                                                   He started putting his learning to practice, making HR
                                                                         Cybage’s zeal to celebrate its glorious                                                    I,m probably
                                                                                                                        What do you think is                                       events more seamless and efficient. His determination
                                                                         25 year journey that has its roots in          your worst quality?                         too honest.
                                                                                                                                                                                   of learning on the go is worth the recognition and
                                                                         Pune. We rejoiced by actively giving
                                                                                                                                                                                   appreciation from not just the HR team but everyone
                                                                         back to our frontline heroes, the Pune
                                                                                                                                                                                   at Cybage.
                                                                         Police Department. Cybage showed
                                                                         its support by helping the former
                                                                         Police Commissioner of Pune,
                                                                         Dr. K Venkatesham in achieving
                                                                         his dream to restore and refurbish
                                                                         the Police Recreational Hall. The
                                                                         revamped hall now boasts of a                        That's not a bad thing, I think
                                                                         custom-designed foyer, a sprawling                   being honest is a good quality.
                                                                         hallway, and a delux main hall. This
                                                                         facility will be used by over 7500
                                                                         police officers of all ranks for their
                                                                         personal, official, social, and cultural
                                                                         gatherings in the post COVID-19 era.
                                                                         This initiative has enabled Cybage
                                                                         to breathe life into the off-duty
                                                                         recreations of our frontline officers.                                                                                       Azim
                                                                                                                                                                                                    Maniyar
                                                                                                                                               I don't care about
                                                                                                                                               what you thiink!                                 Executive-HR

22 | CYBAGETIMES | January 2021                                                                                                                                                                                CYBAGETIMES | January 2021 | 23
Corporate Social                                                  From illiteracy to managing accounts
   Responsibility                                                    Bhagyashree supports her family by running a grocery shop.
                                                                     Because of being illiterate, she could not handle and maintain
                                                                     her expense records. After undertaking CybageKhushboo’s              REBUILDING
                                                                                                                                          HOMES,
                                                                     ‘Adult literacy course’, she can now read, write, calculate,
                                             Bhagyashree             enabling her to manage her shop more confidently.

                                                                                                                                          REVIVING
                                              Waghmare

      INSPIRING                                                                                                                           LIVES!
                                                                                                  A vocational training that turned
                                                                                                  life around

       CHANGE,
                                                                                                After the first year of college, Diksha
                                                                                                wanted to take up a job to support        CybageAsha undertook

   EMPOWERING
                                                                                                her studies and family. But without
                                                                                                                                          the Ashray Housing Project
                                                                                                basic core skills, employment
                                                                                                was not easy. She enrolled for            to rebuild homes and hopes

          LIVES!
                                                                                                CybageKhushboo's 'Data Entry
                                                                                                Operator' course that provides
                                                                                                vocational training to students like      AUGUST 2019
                     CybageAsha and CybageKhushboo always               Diksha Kamble           her. Diksha is currently employed as
                                                                                                                                          The Flood Mayhem
                   walk that extra mile, towards new paths and                                  a Data Entry Operator (DEO) at NSB
                                                                     BPO Solutions Pvt. Ltd. and supports her family.                     • The 2019 floods demolished
                plans to help the underprivileged change their
                                                                                                                                            houses and destroyed the 		               NOVEMBER 2019
                   lives for the better. The beneficiaries are the
                                                                                                                                            hopes and livelihoods of families.
                  living proof of our programs that have helped                                  Changing lives digitally                                                             The Proposed Plan
                   them overcome their challenges, financially                                                                            • The impact left villagers feeling         • Cybage envisioned the
                                                                                                Tabassum, a sole bread earner
                                                                                                                                            they had regressed 10 years.                long-term plan for the villagers.
                  or otherwise. Read along to know a few of our                                 for her family of 4, ran a small
                    success stories that showcase the transition                                photocopy shop before the                                                             • Committed to improving the quality
                                          from dreams to reality.                               COVID- 19 lockdown. The legal                                                           of life in the rural communities,
                                                                                                formalities required to run her                                                         CybageAsha identified 17 homes
                                                                                                business were stalled because                                                           that were destroyed by the floods.
           Providing sustainable                                                                of the complete shutdown and
                         livelihood                                                             she had no clue as to how to apply
     Manoj had to discontinue his                                     Tabassum Shaikh           for legalities online. She enrolled
   studies after 10th grade due to                                                              herself for the ‘Digital literacy’
     financial constraints. A team                                                              course  by  CybageKhushboo and
  from CybageKhushboo helped                                      later was  able to apply online for the  shop  act license on ‘Aaple
   him get enrolled in a ‘Machine                                 Sarkar’, a government    website.  She now   supports   others in her
       Operator’ training program                                 neighborhood     with her knowledge.
       to enhance his chances of
 employability. After completing           Manoj More                                             Frontline warrior against
                                                                                                                                          SEPTEMBER - OCTOBER 2019                    DECEMBER 2019                          SEPTEMBER 2020
  his training, he got a job at LG                                                                COVID-19
  electronics at Ranjangaon. He                                                                                                           Cybage CSR Assesses                         Rebuilding Lives                       New Beginnings
                                                                                                    Manjusha completed the
    takes pride in being able to support his family and is ever
                                                                                                    ‘Nursing Assistant’ course under      • People and companies stepped              • The team started building houses     • Villages covered were Dundage,
                       grateful to Cybage for changing his life.
                                                                                                    CybageKhushboo’s skilling               up to support the affected.                 of 320 square feet each.               Hebbel and Hitni in Gadhinglaj block
                                                                                                    initiative for Pune’s urban slum                                                                                           of Kolhapur district.
                                                                                                                                          • Cybage CSR team examined the area         • Families chosen included
                                                                                                    communities. After completing
               Growing out of the                                                                                                           and visited the flood-affected families     construction workers, daily wage     • Construction of houses was
                                                                                                    the course, she enrolled in on-
                       boundaries                                                                                                           with no source of daily income.             laborers, widows and people            completed which benefitted more
                                                                                                    the-job training (OJT) at Apollo
        Despite cultivating rice on                                                                                                                                                     with disabilities.                     than 100 people.
                                                                         Manjusha Nikam             Hospital, Kondhwa. She started
      their farmland, Nitin’s family
                                                                                                   working with a good stipend,                                                                                              SEPTEMBER 2020
  was unable to sustain a decent
   livelihood. Enrolling himself in                                                                before being onboarded as a
                                                                                                                                                                                                                             • Cybage continues to support many
   CybageKhushboo’s plumbing                                         regular staff member. Manjusha is determined to contribute
                                                                                                                                                                                                                               more such families who are in need.
course, Nitin got a job in Nanded                                    to society with her efforts in the fight against corona.
  city and further plans to start a
 plumbing business in his village
         to help other farmers too.        Nitin Chorghe
                                                                                                                                                                                                                             Spreading happiness
                                                                                                                                                                                                                             continues….

    24 | CYBAGETIMES | January 2021                                                                                                                                                                                                  CYBAGETIMES | January 2021 | 25
Monday and Beyond                                                                                                 Meet My Pet

                                                                                                                  Who does not like surprises? Especially
                                                                                                                  if it has a tail that swooshes around, four
                                                                                                                  little paws, a moist nose, sparkly eyes,

                                               I learned,                                                         and a heart that holds nothing but love?
                                                                                                                  Meet Tuffy, who came in as a surprise
                                               unlearned,                                                         and brought happiness to his family.

                                               &relearned                                                         It’s all about

                                             coronavirus and lockdown were not
Although I have                               part of our daily conversations.
been with Cybage                               The vetting process included a written
for over five years
now, I have spent
three of those
                                                assessment followed by an in-person
                                                 interview. Having cleared that, it was time
                                                  to learn. And boy, I did! Before becoming a trainer,
                                                                                                                                                                                      for Tuffy!
working from client                            you have to become a student. And even when you
side and the rest                           have become a trainer, you can’t stop learning. The 'Learn –                        Tuffy, a little bundle of joy surely           Having spent time with him, I know for
in WA doing late                           Unlearn – Relearn' mantra was constantly being reinforced.                           knows how to keep his family happy,            sure that pets are a huge stress buster.
evening shifts. There                      Not all students are alike and as a trainer, you need to assess                      entertained, and most importantly, on          After a long day at work when you come
have been quite                             the situation and adapt accordingly. After all, learning is a                       their toes. Naughty you say? Nah, he is        home and your pet dashes towards you
some memorable                             personalized process and the trainer needs to look after every                       just a charming eight-year-old with a lot of   to cuddle, jumping all around you, it is
moments in Cybage                          participant. Surely, criticism is a part of the process and one just                 energy. Little Tuffy hates bathing because     the best feeling ever. Believe me, all your
that I’ll never forget—                   needs to look at it pragmatically to flatten out the creases for the                  his motto is—why bathe when you can            worries and tensions just go away at that
attending CybageRun,                      next run.                                                                             play? He loves chomping a delicious            moment.
learning Ballroom                                                                                                               chicken leg and making his human look
dance, and the annual                     The workshop was attended by 30 future trainers. It was                               for him while he hides. More than anything     Caring and feeding your pet at home is
bash. I have made                        conducted by three veterans—Elston Pimenta, Leticia Bell and                           Tuffy is a good boy! He wags his tail, licks   definitely a good thing, but also try feeding
the most out of them.                    Robin Marshal with three completely different styles of training                       his human’s face, and reaches out to him       a street dog. They are dependent on us and
However, what tops my                    and what amazes me is the level of preparation that they put                           whenever his human is low.                     we can co-exist with them.
list are the two learning               in. They conducted these trainings with precision. They not only
camps that I had the chance            shared the roadmap to becoming effective trainers but also set the                       Having him around is the best thing in the
to attend—G&G16 (Grow                  benchmark for it. I do aspire to be as good as them someday.                              world. I know he loves me and I love him
and Glow) that focused on                                                                                                         too, but he often gets jealous when
leadership and CCT21 (Cybage           But none of this would have been possible without a strong                                  I pamper anyone else in the house.
Certified Trainer) which was            support staff. Being from production support, I do appreciate the
about becoming a better trainer.         contribution of what’s not seen a lot. After all, one thinks about
Attending these two camps                   the support guys only when things go downhill. So, I would like
made me a better person for                  to give a special shout out to Reema for ensuring everything
which I will forever be grateful               worked seamlessly.
to Cybage.
                                                Recently, I had the opportunity to conduct a short
Having been in the industry for                 online session for the beneficiaries of CybageKhushboo.
10 years, I felt that I was ready to            My personal goal at the beginning of the session was to                                     Sriraj
share my knowledge and give                  enrich the life of at least one of those 40 odd students. Towards                              Kotha
back to the industry. With this           the end, I did feel that I may have touched more lives. Well, I hope                              QA Analyst
thought, I registered for the CCT       I did… and at that moment, I thanked my trainers.
workshop earlier this year when

26 | CYBAGETIMES | January 2021                                                                                                                                                                  CYBAGETIMES | January 2021 | 27
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