Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem

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Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
winston . salem  n o r t h ca r o li n a
    20 20 O f f i c i al Vi si tor & Relocat i on Gui d e
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
C

                                                            M

                                                            Y

                                                           CM

                                                           MY

                                                           CY

TWIN CITY QUARTER, WHERE                                   CMY

INNOVATION MEETS HOSPITALITY                                K

The Twin City Quarter is comprised of the newly
renovated Marriott Winston-Salem and Benton
Convention Center as well as the Embassy Suites
Winston-Salem, making it the ideal destination for
meetings, trade shows, or banquet events. Centrally
located in downtown, the complex includes 465 guest
rooms/suites and 175,000 square feet of meeting
space managed by one team from start to finish.
The Marriott Winston-Salem multimillion-dollar
reinvention features all new guest rooms and suites,
the M Club with 24-hour access to connect and
recharge, a 2,500-square-foot rooftop health club,
and a new restaurant, Butcher & Bull. The recently
redesigned Benton Convention Center incorporates
architectural nods to the city's historic arts, tobacco,
and textile roots, displaying more than 20 works
of art from North Carolina artists. All three properties
are connected for accessibility, and guests can easily
walk to nearby restaurants, shops, and museums
that define Winston-Salem as the “City of Arts and
Innovation.” twincityquarter.com
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
W HER E FU N IS

                    CELEBR ATED

If you thought you knew Old Salem, think again. Walk into history the way it was meant to
be. A living museum without roped off rooms or encased artifacts. Grab a needle and thread and
join a Quilting Bee. Feel the fire of the Tavern as it cooks up a big midday meal, and help bake the
                     gingerbread. Immerse yourself in the new Old Salem.

900 Old Salem Road,                                                        oldsalem.org
    Winston-Salem                                                          336-721-7300

                                  K NOW OL D S A L E M?   T HINK AG A IN

                                                                                          VISITWINSTONSALEM.COM | 1
                                                                                    VISITWINSTONSALEM.COM    | 1
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
UNIVERSITY OF NORTH CAROLINA
SCHOOL OF THE ARTS

From plays, films, and opera to dance and music concerts, the
University of North Carolina School of the Arts (UNCSA) has
them all.
  The first public conservatory in the nation, UNCSA prepares
talented students for professional careers in the arts. It has
produced some of the most renowned artists of this generation,
including American Ballet Theatre principal dancer Gillian Murphy,
Hamilton costume designer Paul Tazewell, Academy Award
nominee Lucas Hedges, Halloween director David Gordon Green,
and opera sensation René Barbera.
  Winston-Salem audiences can catch stars on the rise during
the more than 200 public performances and screenings UNCSA
presents annually. Visit uncsa.edu/performances or call the box
office at 336.721.1945 to see what UNCSA has to offer.

2 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
PUBLISHED BY
    DESTINATION CREATIVE GROUP
  5710 W. Gate City Blvd., Ste. 237
      Greensboro, NC 27407
   destinationcreativegroup.com

             PRESIDENT
          Steve Mitchem
                                         innovation
                                         on the move
steve@destinationcreativegroup.com
           336.601.1271

                                                                   O
               EDITOR
        Robin Sutton Anders

         CREATIVE DIRECTOR                                                   n behalf of our more than 7,000 tourism
          Christine Xoinis                                                   professionals, we are honored to welcome you to
                                                                  Winston-Salem. We’ve created this magazine for you to learn
           ART DIRECTORS                                          more about our hip and historic city — from our roots to our
     Julia Alexander, Erica Katz                                  future. Centrally located in North Carolina, Winston-Salem
                                                                  is lauded for its small-town vibe and big-city amenities.
      CUSTOM CONTENT EDITOR                                       Curious minds are rewarded with more than 250 years of
           Callie Fromson                                         history, a strong sense of place, and a spirited community.
                                                                     A city on the rise, Winston-Salem recently ranked top in
   CUSTOM CONTENT ART DIRECTOR                                 the nation for small business growth (Wallet Hub) and in
            Lynn Gianiny                 the Top 10 for attractive housing markets in 2020 (Realtor). Whether discovering
                                         century-old family recipes (page 30 Mrs. Hanes), exploring the perks and quirks of
       CONTRIBUTING WRITERS              our nationally ranked downtown, sipping a glass of wine in the nearby Yadkin Valley
  Mark Dougherty, Lara Ivanitch,         wine region with a new furry llama friend, or watching the sunset from the overhang
Laura Lee, Alice Manning Touchette       of one of our nearby state parks, there are so many reasons for you to look forward to
                                         traveling to Winston-Salem.
            COPY EDITOR                     We encourage you to explore Winston-Salem’s buzzing art scene and reinvented,
             Lance Elko                  walkable downtown. There, it’s easy to pull up a seat — or bar stool — at more than
                                         120 locally owned restaurants, craft breweries, and cocktail bars. Or shop the diverse
                                         retail options from vintage and consignment, to upscale and contemporary — and
                                         that’s just in downtown alone.
                                            We invite you to learn more about our spirited city and begin planning your
                                         getaway on our website, visitwinstonsalem.com, or speak with a visitor information
                                         specialist at our Winston-Salem Visitor Center.

   info@visitwinstonsalem.com            Warmly,
                                         Richard Geiger
  The Winston-Salem Convention           President, Visit Winston-Salem
   and Visitors Bureau and DCG
                                         visitwinstonsalem.com
 have made every effort to ensure
     the accuracy of information
presented in the guide, but assume          Visit Winston-Salem
no responsibility for errors, changes,      visitwinstonsalem
    or omissions. Printed in USA.           VisitWS

                                                                                                 VISITWINSTONSALEM.COM | 3
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
On the cover: Robyn Churn is
               a painter who lives and works
               in Winston Salem. Her bright,
               playful paintings can be found
CONTENTS

               on display in restaurants and
               businesses throughout the city.
               See more on Facebook and
               Instagram @RobynChurnArt.

           what's
                                                          08

                                                                  Photos top to bottom: JB McCabe; Jodie Brim; Andrew Cebulka; Andy Tennille
           inside
               features
           03		 Welcome Letter
           06		 At a Glance
           08		History

                                                 28
           16		Downtown
           20		Relocation
           28		 Eat & Drink
           40		 Arts & Entertainment
           46		Sports
           48		Education
           54		Shopping
           60		Weddings
           62		Wellness

                                                          40 64
           64		 Things to See & Do
           72		Accommodations
           80		 Annual Events
           82		 Getting Here / Maps

           4 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
VISITWINSTONSALEM.COM | 5
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
AT-A-GLANCE

                 history,

                                                                                                                 Photo by Kevin Ruck
                 vitality,
                 innovation 1700s                            1800s                    1900s

                                                              1851 The city of
                             1753 Moravians, a                Winston is officially    1901 HanesBrands
                             religious group from
                                                              named in honor           is founded in
                             Eastern Europe,
                                                              of a prominent           Winston-Salem.
                             settle in the area.
                                                              Revolutionary war
                                                              hero and legislator,
                                                              Major Joseph Winston.
                             1766 Moravians                                            1913 Winston and
                             establish the                    1891 Winston-Salem       Salem unite as one
                             town of Salem.                   State University is      city: Winston-Salem.
                                                              founded and later
                                                              becomes the first
                                                              African-American
                             1772 Salem College,                                       1917 Reynolda House
                                                              institution in the
                             the oldest continuously                                   Museum of American
                                                              nation to grant
                             operating educational                                     Art, the historic home
                                                              elementary school
                             institution for women                                     of R.J. and Katharine
                                                              teaching degrees.
                             in the U.S., is founded.                                  Reynolds, is completed.

              6 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
Opposite: A view of downtown Winston-Salem

                               Once the site of textile manufacturing and tobacco
                              production, downtown historic buildings now house
                                 modern residences, restaurants, and galleries.

                        I     n Winston-Salem, today’s flourishing
                              arts scene and bustling downtown have
                              colonial roots and a manufacturing
                         history. The Salem area was first settled in
                         1753 by the Moravians, a religious group
                                                                        downtown alone offer dynamic big-city
                                                                        culture with small-town charm. North
                                                                        Carolina’s fifth-largest city is known as
                                                                        a “City of Arts and Innovation,” and it
                                                                        lives up to its moniker with a business
                         from Eastern Europe. A century later, the      culture that celebrates entrepreneurship,
                         city of Winston became an industrial hub       a thriving medical community, and
                         for textiles and tobacco. In 1913, the two     nationally acclaimed schools.
                         united, and Winston-Salem was born.               Come, be immersed in a place of
                            Today, more than 100 restaurants,           diversity and activity, of commerce and
                         20 galleries and museums, and dozens of        achievement, and of local flavors and sips.
                         live music and performing arts venues in       You’ll want to return again and again.

1920s – 1950s                            1960s – 1990s                                  2000s – NOW

    1929 The art deco                              1963 UNC’s School                              2017 The downtown
    R.J. ReynoldsTobacco                           of the Arts opens.                             Benton Convention
    Co. HQ is completed.                           It is the first state-                         Center completes an
    It later inspires NYC's                        supported school of                            extensive multimillion-
    Empire State Building.                         its kind in the nation.                        dollar reinvention.

    1937 Krispy Kreme                              1989 Winston-Salem                             2018 Redeveloped
    is founded in                                  hosts the first biennial                       Bailey Power Plant
    Winston-Salem.                                 National Black                                 opens as a destination
                                                   Theatre Festival.                              for work and play.

                                                   1994 Innovation
    1954 Wake Forest                               Quarter opens in the                           2019 New downtown
    University moves from                          former R.J. Reynolds                           hotels open (Hotel
    Wake Forest, N.C., to                          tobacco warehouse                              Indigo, Hampton
    Winston-Salem.                                 district.                                      Inn & Suites).

                                                                                           VISITWINSTONSALEM.COM | 7
Winston . salem north carolina - 2020 Official Visitor & Relocation Guide - Visit Winston-Salem
winston by design
HISTORY

                                From early 18th-century Moravian structures
                                to textile and tobacco factories to iconic skyscrapers,
                                Winston-Salem’s architecture tells a coming-of-age story.
                                By : l aura l e e

                                01. SINGLE BROTHERS HOUSE
          1915 1911 1895 1769

                                Salem’s first institutional building is the
                                largest half-timbered building in North
                                Carolina. Boys 14 and up lived here to learn
                                a trade and operate the onsite craft shops,
                                distillery, brewery, and slaughterhouse.
                                Now part of Old Salem Museums and
                                Gardens, the house is open for tours.
                                600 S. Main St.

                                02. S.J. NISSEN BUILDING
                                Now a photography studio, the Nissen
                                Building originally housed a wagon
                                company to support the transport of
                                tobacco. The brick building with crenellated
                                towers and arched windows resembles
                                a medieval Romanesque fortress.
                                310 E. Third St.

                                03. SAWTOOTH SCHOOL FOR VISUAL ART
                                This jagged sawtooth building once
                                housed the Hanes Company’s hosiery
                                and sock factory. In 1982, the mill was
                                repurposed as creative classrooms,
                                its north-facing skylights perfect for
                                budding artists.
                                215 N. Spruce St.

                                04. THE HISTORIC MILLENNIUM CENTER
                                Originally constructed as a federal building
                                that over the years housed a post office,
                                courthouse and jail, this classic Revival-style
                                building is now a grand venue for weddings
                                and special events.
                                600 S. Main St.

             8 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
05. R.J. REYNOLDS FACTORY COMPLEX

                                                                                                               1930 1929 1928 1926 1916
                                                                                                                                          The core of the city’s tobacco industry is
                                                                                                                                          now the heart of the Innovation Quarter.
                                                                                                                                          Former warehouses and the old power plant
                                                                                                                                          now house upscale lofts, locally owned
                                                                                                                                          restaurants, a popular craft brewery, retail
                                                                                                                                          space, and cutting-edge research facilities.
                                                                                                                                          500 E. Fifth St.

                                                                                                                                          06. UNION STATION
                                                                                                                                          The last train departed in 1970, but thanks
                                                                                                                                          to a massive renovation, Union Station will
                                                                                                                                          soon breathe new life with retail space,
opposite Courtesy of Forsyth County Public Library Photograph Collection ; Indigo Hotel photo by VRX Studios

                                                                                                                                          restaurants, and offices. Once the city’s
Single Brothers House courtesy of Old Salem Museums & Gardens; All other historical photos this page and

                                                                                                                                          main station, the building was designed
                                                                                                                                          in a Beaux-Arts style with a grand limestone
                                                                                                                                          portico and Corinthian columns.
                                                                                                                                          300 Martin Luther King, Jr. Dr.

                                                                                                                                          07. PEPPER BUILDING
                                                                                                                                          The new Indigo Hotel occupies the former
                                                                                                                                          Pepper Building, an art-deco building
                                                                                                                                          embodying the wealth of the roaring
                                                                                                                                          20s. Significant design elements include
                                                                                                                                          smooth terra-cotta, variegated brown and
                                                                                                                                          sandstone brickwork, and brick pilasters.
                                                                                                                                          104 W. Fourth St.

                                                                                                                                          08. REYNOLDS BUILDING
                                                                                                                                          The R.J. Reynolds Company hired New York
                                                                                                                                          firm Shreve and Lamb to design this 1929
                                                                                                                                          skyscraper that reflected the company’s
                                                                                                                                          prominence. A year later, architects used
                                                                                                                                          Winston-Salem’s 22-story ziggurat design
                                                                                                                                          as their model for the 102-story Empire
                                                                                                                                          State Building. (See fun fact below on the
                                                                                                                                          building's use now)
                                                                                                                                          51 E. 4th St.

                                                                                                                                          09. SHELL SERVICE STATION
                                                                                                                                          This 18-foot shell-shaped service station was
                                                                                                                                          designed to get customers’ attention and
                                                                                                                                          depicts the literalism in advertising at the time.
                                                                                                                                          Now privately owned, the building is the only
                                                                                                                                          shell shaped station remaining.
                                                                                                                                          1111 E. Sprague St.

                                                                                                                                                      BE OUR GUEST
                                                                                                                              S TO N - SA
                                                                                                                         IN
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                                                                                                                                            EM

                                                                                                                                                      the building now houses the
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                                                                                                                                                      Kimpton Cardinal Hotel. Be sure
                                                                                                                                                -
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                                                                                                                                                      to admire the grand entrance with
                                                                                                                                                VIS

                                                                                                                                    ACT
                                                                                                                         FUN F                        its original ornamental copper
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                                                                                                                                                      panels and tobacco leaf and
                                                                                                                     L                 IN
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                                                                                                                                                      flower-inspired stone spandrels.

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THESe OLD
HISTORY

             BONES
             Some of our city’s most renowned private
             estates are now historic attractions, hotels,
             and restaurants — plan your visit.
             By: l aura l e e

             KÖRNER’S FOLLY
             “The Strangest Home in America” in nearby Kernersville was built
             by interior designer extraordinaire Jule Gilmer Körner in 1880
             as a showplace for his wealthy clients. The 100-foot-tall Victorian
             home features three floors and seven levels of elaborate mosaics
             and intricate woodwork along with America’s first in-home theater,
             15 fireplaces, and ceilings that range from a soaring 25 feet to just
             five-and-a-half feet tall. You don’t need a reservation to see this
             home for yourself, but if you call in advance, you can request a
             scavenger hunt.
             KornersFolly.org

                                                                                     Photo by Joey Seawell

          10 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
GRAYLYN ESTATE
                                    Make reservations for a romantic dinner or stay overnight at the
                                                                                                                                    S TO N - SA
                                    historic Graylyn Estate mansion. Completed in 1932, this grand                             IN                 L
                                                                                                                           W

                                                                                                                                                  EM
                                    estate — now an 85-room hotel and international conference center —

                                                                                                                     IT
                                                                                                                    VIS
                                    transports its guests to the French countryside. Old-world charm and

                                                                                                                                                      -
                                    innovative amenities include a 15th-century French carved doorway,

                                                                                                                                                      VIS
                                                                                                                    -
                                                                                                                                          ACT
                                    hand-painted tile, and rare Louis XV paneling. In Mr. Gray’s suite,                        FUN F

                                                                                                                                                      IT
                                                                                                                      Em
                                                                                                                                                  W
                                    the luxury bathroom features a solid marble tub, heated towel racks,
                                                                                                                           L                 IN
                                                                                                                               S TO N - SA

                                    and 17 shower heads.
                                    Graylyn.com
                                                                                                                          BUILT TO LAST
                                                                                                           Now an international supplier of industrial
                                                                                                            HVAC systems, The Bahnson Company
                                                                                                           got its start with the Bahnson Humidifier,
                                                                                                           designed in 1915 by brothers Agnew and
                                                                                                            Fred Bahnson to wick textile dust and
                                                                                                            tobacco mold from local factories and
                                                                                                             warehouses. From his fortune Agnew
                                                                                                            built his family home, the last standing
                                                                                                                   on Millionaire's Row today.

                                     SOUTHEASTERN CENTER                                                   REYNOLDA ESTATE
                                     FOR CONTEMPORARY ART (SECCA)                                          Completed in 1917, the
                                     You’ll think your eyes are playing tricks on you as you               33,000-square-foot home of
                                     approach the Southeast Center for Contemporary Art                    tobacco tycoon R.J. Reynolds
                                     (SECCA), whose historic-meets-modern exterior is                      and wife Katharine once hosted
                                     arguably the best representation of Winston-Salem’s                   such prominent guests as
                                     industrial past melding with its entrepreneurial present.             the Vanderbilts and President
                                     The sleek SECCA is attached to the 1929 estate of                     Truman. Today the property
                                     James G. Hanes, once chairman of the Winston-Salem-                   showcases the Southeast’s finest
                                     based Hanes Corporation, one of the largest suppliers                 collection of American art, as well
                                     of women’s hosiery in the world. It’s free to browse the              as a greenhouse and formal gardens,
                                     museum’s contemporary art exhibits and films, and kids                walking trails, and shops and eateries
                                     are invited to join in a selection of interactive activities.         occupying former farm buildings.
                                     SECCA.org                                                             ReynoldaHouse.org

                                     THE SHAFFNER HOUSE BED & BREAKFAST
                                     Since the founder of Wachovia Bank built this
                                     well-appointed Queen Anne home in 1907, it has
                                     transitioned into an inn and tearoom that has
                                     welcomed notable guests, including Michael J. Fox
                                     and Supreme Court Justice Clarence Thomas. Stay in
                                     one of the nine graciously appointed guest rooms — or
                                     make a reservation for full tea service at its Flour Box
                                     tea rooms.
                                     TheShaffner.com

                                     SPRING HOUSE RESTAURANT, KITCHEN & BAR
Reynolda House photo by JB McCabe

                                     Agnew Bahnson (see fun fact above) built his family’s
                                     English Country House-style home on Fifth Avenue’s
                                     “Millionaire’s Row” alongside fellow industrialists,
                                     including R.J. Reynolds. Now the last standing house on
                                     Millionaire’s Row and listed on the National Register of
                                     Historic Places, this beautifully restored 1920s Spring
                                     House is a local dining hotspot. Enjoy a cocktail in the
                                     handsome Library Bar before savoring modern Southern
                                     cuisine in the dining room, sun porch, or garden patio.
                                     springhousenc.com

                                                                                                                     VISITWINSTONSALEM.COM | 11
living
                   history
HISTORY

           Winston-Salem's Juneteenth will
           celebrate the 155th anniversary of
           ending slavery in the United States.
           By: mark d ougherty

                                                          This page and opposite page St. Philips photos by JB McCabe

          12 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
I    n May of 1865 from the pews of Old Salem’s St. Philips
                                                                                       Moravian Church — North Carolina’s oldest standing
                                                                                       African American church — the enslaved community
                                                                                  learned of the Civil War’s end and Union General John
                                                                                  Schofield’s proclamation: “All persons held slaves are free.”
                                                                                                                                                    Henry Danger); and Meet the Author and Artist events.
                                                                                                                                                    Participants visit more than 30 vendors selling unique
                                                                                                                                                    goods and services. Live bands entertain, performers
                                                                                                                                                    demonstrate African dance and drumming, and food
                                                                                                                                                    vendors and food trucks provide an array of dining options.
                                                                                     Juneteenth commemorates a date one month later when              Over the years, the festival has inspired positive change.
                                                                                  slaves in Galveston, Texas, the last geographic area in           In 2006, former state representative and previous Juneteenth
                                                                                  America where slavery existed, learned of their freedom.          committee member Larry Womble led legislation for a bill
                                                                                  “Today, June 19th is an historic celebration of freedom and       that apologized for the promotion of Jim Crow Laws.
                                                                                  emancipation celebrated throughout the United States,” says       “This was when we reenergized the Juneteenth festival,”
                                                                                  Cheryl Harry, historian and the founder of Triad Cultural         says Harry.
                                                                                  Arts Inc. “Our community is very diverse, and this event            “We really want to expand this celebration, not just in
                                                                                  allows us an opportunity to learn our shared history.”            terms of the offerings, but also the audience,” says Harry,
                                                                                     In Winston-Salem, Juneteenth is celebrated just north          who notes the diversity reflected among the 2019 festival’s
                                                                                  of Old Salem at the Innovation Quarter — outside at               6,000 attendees. “But there is more room for growth.
                                                                                  Bailey Park and inside the Biotech Place Auditorium —             We brought in the theme of ‘abolitionists,’ as it was black
                                                                                  a site important to Winston-Salem’s African American              and white people working together. And we will build on
                                                                                  history because it once stood as home to the city’s               that this year.”
                                                                                  predominantly black businesses and entertainment district.
                                                                                     Past celebrations have included Then and Now tours of
                                                                                  this former black business district; youth activities, like the   For updates on this year’s JuneteeNth
                                                                                  opportunity to join a special motivation session with actor       celebration, including events and vendors,
                                                                                  and voice-artist Geno Segers (Teen Wolf, Stuck in the Middle,     visit triadculturalarts.org.
Juneteenth photos left and right by Owens Daniels, middle photo by Cheryl Harry

                                                                                                                                                                                    VISITWINSTONSALEM.COM | 13
FIND IT ALL DOWNTOWN

What makes downtown Winston-Salem a desirable                at a/perture. Watch grand orchestral works and opera at
destination to visit is also what makes it an attractive     the Stevens Center. Stroll through downtown attractions
place to work, reside, and do business. There’s an           like Old Salem, the West End Historic District, Innovation
unmistakable creative and collaborative spirit in the        Quarter, and the Downtown Arts District. A minor-league
restaurants, shops, arts venues, and innovative businesses   baseball game at BB&T Ballpark located downtown is a
centered here.                                               leisurely way to spend a summer evening.
   Annual events like Shop the Block (October) showcase         The Downtown Winston-Salem Partnership (DWSP)
dining and shopping. The Winston-Salem Cycling Classic       is working behind the scenes to ensure the city center's
and Gears and Guitars Music Festival (May) bring exciting    success. By supporting businesses and organizing events,
road racing and great music to the city streets.             the not-for-profit group is helping to make downtown
   Arts and culture thrives year-round here. Check out       Winston-Salem a vibrant place for all.
the free concerts during the Summer Music Series, with       downtownws.com
jazz on Fridays and local bands on Saturdays. Discover            downtownWS
emerging artists at gallery shows and catch indie cinema       downtownwinstonsalem

14 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
#DTWS IS BOOMING!

Here’s what you’ll find:
4,100 housing units with another
275 proposed
10,000 residents
1,500 businesses
22,000 employees daily
More than 75 restaurants and coffee shops
8 breweries + 30 bars and nightclubs
More than 90 shops and galleries

            VISITWINSTONSALEM.COM | 15
ask a local
DOWNTOWN

                   When U.S. News and World Report issues its annual “best places,"
                   Winston-Salem routinely ranks as one of the best places to live,
                   to start a business, and to retire. To get the inside scoop on what
                   makes our city so diverse and vibrant, we checked in with these
                   downtown neighborhood influencers.
                   By : al ice touc h e tte m anni ng

                                                                            CENTRAL DOWNTOWN

                                                                                                                                                                              Bryant
                                                                              A vivacious renaissance
                                                                            of textile buildings turned

                                                                                                                                                                       McCabe
                                                                                                                                                                    JBKristen
                                                                            boutique hotels, shops, and
                                                                            restaurants, Central Downtown

                                                                                                                                                                 byby
                                                                            maintains its urban charm.

                                                                                                                                                             photo
                                                                                                                                                           photo
                                                                            "Fourth Street is a microcosm

                                                                                                                                                   A/perture
                                                                                                                                             Fern, Canteen
                                                                            of downtown made up of small
                                                                            business owners, residents,
                                                                            long-term building owners.

                                                                                                                                           & Fern,
                                                                            All of the folks shop and dine
                                                                            in the area every day. We all                           Jasper &
                                                                                                                                 by Jasper
                                                                            take pride in our vibrant street
                                                                            and support one another by offering
                                                                                                                  Lawren's photo by

                                                                            visitors suggestions
                                                                            of a number of local businesses
                                                                            to visit — outside of our own."

                                                                            lawren desai
                                                                            executive director and
                                                                            curator, a/perture cinema

           16 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
INNOVATION QUARTER                               INDUSTRY HILL                         "The variety of new
                                                                                                          The Downtown Innovation Quarter on               Industry Hill has a long            businesses currently open
                                                                                                        Patterson Avenue is a bustling urban center      history of creating and               and in development
                                                                                                        with more than 170 companies, five academic      producing. Formerly home to           distinguishes Industry Hill.
                                                                                                        institutions, nearly two miles of greenway,      industrial warehouses and various     An artisan pottery studio,
                                                                                                        and mix of eateries, bars and breweries to       factories, this neighborhood on the   hot yoga, high-end stereo
                                                                                                        explore.                                         northern edge of downtown             shop, ax throwing, coffee
                                                                                                                                                         is now occupied by entrepreneurs,     shop, weekly craft fairs,
                                                                                                                                                         craftsmen, chefs, and entertainers.   and retail shops. it has been
                                                                                                                                                                                               incredible to become part
                                                                                                                                                                                               of this community and the
                                                                                                                                                                                               amazing restaurant scene
                                                                                                                                                                                               in Winston-Salem."

                                                                                                                                                                                               erbie gimmel
                                                                                                                                                                                               wade robinson
                                                                                                                                                                                               joel ornstein
                                                                                                                                                                                               owners of earl's Restaurant
                                              Amber Renea Photography x2; Mother’s Finest Urban Farms
courtesy, Winston Junction Market Karen's photo by Kristy Eske-Ballard
                                       Photography
                                ): JB McCabe;

                                                                                                        "The Innovation Quarter is humming with
                                                                                                        energy and represents our city's reinvention.
                        top leftRenea

                                                                                                        It's a crossroads for students, professionals,
                                                                                                        residents, and shoppers — and offers a great
                     by Amber

                                                                                                        menu of entertainment, food, green spaces,
                                                                                                        and great architecture. As someone who
                   from
         Hill photos

                                                                                                        grew up here when this was all factories,
Industry(clockwise

                                                                                                        now I see a living example of how we're
                                                                                                        determining our own future and embracing
                                                                                                        a new innovation economy."
Photos

                                                                                                        karen barnes
                                                                                                        executive director,
                                                                                                        venture café

                                                                                                                                                                                               VISITWINSTONSALEM.COM | 17
DOWNTOWN
                      ARTS DISTRICT
                        The mural-lined streets of the
                      Downtown Arts District cater
DOWNTOWN

                      to the creative souls that visit
                      and work in its many galleries,
                      studios, museums, and shops.

                      “The Arts District
                      features some of the finest
                      craftspeople and artists in the
                      country. Each shop is unique in
                      its own right, and many feature
                      incredible local artists.”

                      JANE DOUB
                      executive director,
                      piedmont craftsmen gallery

                      WASHINGTON PARK
                        Originally built along a streetcar line,
                      Washington Park is one of Winston-
                      Salem’s oldest neighborhoods and
                      features a beautiful historic park
                      along Salem Creek and eye-catching
                      architecture.

                                                                                   Top photo by Andrew Cebulka, bottom photo Jay Sinclair
                         "I like the diversity of this neighborhood, from lower-
                         income housing to Millionaire’s Row.
                         My house is on the National Historic Register,
                         and it sits alongside beautiful, grand houses with
                         gorgeous historic details. And of course we have
                         Washington Park, complete with a dog park and a
                         greenway that goes all the way out to Salem Lake."

                         peter hairston
                         resident, washington park

           18 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
HISTORIC
                                                                                                  BROOKSTOWN/
                                                                                                  OLD SALEM
                                                                                                    Just a skip away from
                                                                                                  Historic Old Salem —
                                                                                                  the National Historic
                                                                                                  Landmark community
                                                                                                  originally settled by
                                                                                                  Moravians in 1766 —
                                                                                                  Historic Brookstown
                                                                                                  is home to a number
                                                                                                  of locally owned
                                                                                                  boutiques, restaurants, and coffee shops.
                                                                                                  From here, it's an easy walk to Old Salem's
                                                                                                  turn-of-the-century architecture and museums.

                                                                                                  "As empty nesters, we love being able to walk
                                                                                                  to theater events and restaurants and bars —
                                                                                                  and living right off Brookstown gives us that
                                                                                                  access. Almost every week, we walk to Willows,
                                                                                                  a restaurant about a block from our house, and
                                                                                                  we’re greeted by name when we walk through the
                                                                                                  door."

                                                                                                  Sherry moss
                                                                                                  Professor,
                                                                                                  Wake forest university
Old Salem photo by JB McCabe; Clare's photo by Christine Rucker; West End photo by Jay Sinclair

                                                                                                                                                   HISTORIC WEST END
                                                                                                                                                     West End, "Winston-Salem’s
                                                                                                                                                   front porch,” boasts late 18th-and
                                                                                                                                                   early 19th-century architectural
                                                                                                                                                   styles, charming tree-lined streets,
                                                                                                                                                   and terraced yards.

                                                                                                                                                   "West End is one of the
                                                                                                                                                   most walkable residential
                                                                                                                                                   neighborhood in Winston-Salem
                                                                                                                                                   with restaurants, cafés, bars,
                                                                                                                                                   and breweries — and new local
                                                                                                                                                   businesses. My family and I love
                                                                                                                                                   attending events downtown,
                                                                                                                                                   walking home, and looking at
                                                                                                                                                   the wonderfully unique historic
                                                                                                                                                   homes along the way."

                                                                                                                                                   clare fader
                                                                                                                                                   founder, fader re

                                                                                                                                                     VISITWINSTONSALEM.COM | 19
RELOCATION

                       music
                       to their ears
                        The City of Arts and Innovation strikes a chord
                        for millennial entrepreneurs
                         By l aura l e e

                       A          Boston-based musician and conductor,
                                  Kevin Clark had an idea for motion
                                  capture software that allows medical
                       providers to measure a patient’s reaction time
                       through music and motion. When he learned
                                                                                 community,” Clark says. “We had just had a great
                                                                                 meeting with Wake Forest Baptist Medical Center
                                                                                 and were sitting down at Cugino Forno, seeing all
                                                                                 these happy families running around. We knew that
                                                                                 living here, we could make this company come to life
                       about Velocity, a nine-week accelerator at the            while having the family life we’ve always fantasized
                       Center for Creative Economy in Winston-Salem,             about. It’s a place where people aren’t too busy to talk
                       he applied and was accepted.                              to their neighbors.”
                          Clark expected his North Carolina stint to last just      The Clarks are now successfully past the start-up
                       a few months, but he quickly realized that he and his     stage. They’ve set up shop for their company, Point
                       partner and wife, Imen, could build their lives here.     Motion, at the downtown incubator Winston Starts,
                       “I was struggling with how to be accepted as an artist    where they work alongside fellow entrepreneurs. Next
                       and an entrepreneur,” says Clark. “Winston-Salem is       year, they expect to roll out Point Motion in 100 clinics,
                       a city that cherishes both art and innovation. I just     hospitals, and universities nationwide.
                       knew we could be successful here.”                           “At Winston Starts, there’s a huge community
                          Imen, a native of Tunisia with experience working      of support,” says Clark. “Everyone here has a great
                       for companies like Google, initially had concerns         idea and is working hard. It’s competitive but also
                       about moving from a big city like Boston to               cooperative. In Boston, everyone wants a piece of
                       Winston-Salem. But during her first visit, she            the pie that’s already been established. In Winston,
                       immediately recognized the wealth of resources            everyone wants to bake more pies. You can get so
                       at a lower cost of living. “On top of the incredible      much more done by helping each other. It’s exciting
                       business opportunity, we get to be part of a beautiful    to be part of a thriving economy."

             20 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
written
in the stars
By following her own destiny, Mary Tribble
helps others find their own
By l aura l e e

G            rowing up in Miami, Mary
             Tribble never dreamed she’d
             end up following in the
footsteps of her North Carolina ancestors.
   She’d heard plenty of stories about Wake
Forest University (WFU). Her older sister
went there; her parents met on campus;
her father’s uncle, Harold Tribble, served
as president in 1950; and her mother’s
great-great-great grandfather, Samuel Wait,
founded the college in 1834.
   Family ties weren’t convincing enough
for a teenager, but once Tribble saw
the university for herself, she knew it
was the place for her. “There’s just a
friendliness on campus and something
warm and inviting about the landscape
and architecture.”
   After graduating from college, Tribble
moved to Charlotte to launch her event
marketing career — even landing the 2012                     This mantra is not only true of WFU but the
Democratic National Convention. She thought               entire city, which is undergoing its own transformation
she was there for good, until her alma mater              to self-actualization.
recruited her for a special project. “I got a call           “Winston-Salem is just booming,” says Tribble.
from ‘Mother So Dear,’ that I couldn’t ignore.”           “The city is so interesting and eclectic. There are
   Tribble became senior advisor for engagement           cool areas for nightlife, trendy restaurants, and festivals.
strategies, where she reaches out to some 70,000          Every day in the Journal, there’s news of public/private
Wake alumni to help them reach their full potential.      collaborations and new developments and visions for
   “Your four years of college are your most              the city. There’s a fresh energy surrounding all this
transformative years, but after graduation, you’re        new opportunity.”
not done,” says Tribble. “Our motto, Pro                     Through Pro Humanitate, Tribble has rediscovered her
Humanitate — For Humanity — is more than                  passion for history, telling the untold story of Samuel Wait's
community service. It’s making a positive impact          wife, Sally, for her master’s thesis and restoring a 200-year-
on the world, it’s living for a larger purpose. We want   old home in Old Salem, where she once interned as an art
to create a compelling reason for alumni to reconnect,    history major.
continue to grow and learn, and create                       “I’ve come full circle,” says Tribble. “I feel so rooted
life with meaning.”                                       here. I’m about as deep as I can get.”

                                                                                                  VISITWINSTONSALEM.COM | 21
ROOSTER’S WOOD FIRED KITCHEN

A perfectly executed menu and impeccable service —
Rooster’s Wood Fired Kitchen excels in farm-to-table fare
and refined Southern cuisine. The restaurant turns to local
farmers and artisans for high-quality ingredients in season,
crafting dishes that are full of simple, satisfying flavors. Also
winning over guests — an extensive wine selection and full
cocktail bar, along with the cozy back patio for alfresco dining
when the weather is just right. Rooster’s Wood Fired Kitchen
is open for lunch and dinner.
roosterskitchen.com • 336.777.8477
   noblesgrille   anoblegrille
                                                                    Photos by Jay Sinclair

22 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
QUANTO BASTA ITALIAN EATERY & WINE BAR

Located in the heart of downtown, Quanto Basta (QB)          paired with wines, handcrafted pizzette, and rotisserie-fired
evokes the classic Italian neighborhood restaurant and       chicken and porchetta.
gathering place. Led by the same team behind the               The Wine Bar reflects both depth and value, with a list that
award-winning Spring House Restaurant, Kitchen & Bar,        boasts selections from Italy and other major wine-growing
Quanto Basta reflects the Italian heritage of chef/partner   regions around the world.
Timothy Grandinetti.                                           Beyond Winston-Salem, be sure to visit Quanto Basta’s new
  Menu highlights include rustic pastas and sauces from      Eatery in downtown Wilmington, NC.
Grandinetti’s treasured family recipes, or try antipasti     quantobastanc.com • 336.893.6144          quantobastanc

                                                                                             VISITWINSTONSALEM.COM | 23
Chef photo by Jay Sinclair
                                          MOZELLE’S FRESH SOUTHERN BISTRO

                                          Mozelle’s is a local favorite for its Southern-inspired menu and focus on locally
                                          sourced ingredients. The West End fixture features classic flavors and signature
                                          takes on traditional Southern dishes as well as a rotating seasonal menu and daily
                                          specials. We spoke to Chef Jay Pierce.

                                          What is your favorite thing about Mozelle's?
                                          The restaurant has cultivated a devoted following over the past 11 years, yet it
                                          continually reinvents itself. It’s great to see so many locals several times a week.
                                          Tell us about the menu.
                                          Our rotating seasonal menus and daily specials focus on classic flavor combinations
                                          from around the world. We're excited about our diverse selection of food-friendly 
                                          wines by the glass.
                                          What do you like to do in Winston-Salem in your free time?
                                          I love getting lost on the back streets and discovering beautiful architecture, 
                                          family-run restaurants, and microbreweries, along with meeting people who care
                                          where their food comes from.
                                          mozelles.com • 336.703.5400
                                            mozelles.bistro   mozelles

24 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
PROVIDENCE
            It’s the most good you can do with a fork.
 Your tab supports Second Harvest’s non-profit culinary training
   program, dedicated to changing lives one recipe at a time.

                                                                   PROVIDENCE KITCHEN
PROVIDENCE RESTAURANT & CATERING
                                                                   Fast, farm-fresh fare from a convenient downtown
Enjoy a unique and flavorful twist on farm-to-fork cuisine in      location, serving breakfast, lunch, and grab-n-go options.
a relaxing and beautiful cosmopolitan space.                       Online ordering and free delivery available in downtown.
providencews.org                                                   providencews.org
336.744.3456                                                       336.397.7077

                                                                                             CAMINO BAKERY

                                                                                             Camino Bakery not only creates
                                                                                             delicious treats — the family-
                                                                                             owned business is creating a sense
                                                                                             of community. Breads, pastries,
                                                                                             and desserts are handmade daily
                                                                                             and complemented by locally
                                                                                             roasted coffee, beer, and wine.
                                                                                             Camino’s three locations — West
                                                                                             Fourth Street, South Marshall
                                                                                             Street, and Wake Forest Baptist
                                                                                             Medical Center — feature works
                                                                                             by local artists, along with fresh-
                                                                                             baked goods and a welcoming
                                                                                             atmosphere.
                                                                                             caminobakery.com •
                                                                                             336.721.9990
                                                                                                caminobakery

                                                                                               VISITWINSTONSALEM.COM | 25
SWEET POTATOES

                                                Owner Vivian Joiner and
                                                chef/owner Stephanie Tyson
                                                have created a downtown
                                                dining spot known for
                                                tried-and-true Southern,
                                                soul food, Lowcountry,
                                                and regional dishes. Come
                                                see why diners rave about
                                                their fried green tomato
                                                and okra basket, barbeque
                                                shrimp and grits, luscious
                                                pimiento cheese-topped
                                                burger, Sunday brunch fried
                                                chicken and other favorites.
                                                It’s where Southern flavors
                                                and hospitality shine.
                                                sweetpotatoes.ws
                                                336.727.4844
                                                   sweetpotatoes.ws

26 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
SPRING HOUSE RESTAURANT, KITCHEN & BAR

Savor the best of the region and the seasons. Chef/partner            Set in the lovingly restored, historic A.J. Bahnson House in
Tim Grandinetti and his culinary team excel in creating            downtown Winston-Salem, Spring House is a welcoming setting
seasonally inspired menus that showcase quality ingredients        for wedding celebrations, business dinners, and special gatherings
and classic techniques. (The nightly multicourse chef’s            of all types.Open Monday through Saturday.
tasting menu is a delicious way to sample masterful dishes.)       springhousenc.com • 336.293.4797
Top shelf wines, spirits, craft beers, and handcrafted cocktails      springhouserestaurantkitchenbar
round out the menu.                                                   docbrownstone      springhousews

                                                                                                     VISITWINSTONSALEM.COM | 27
EAT & DRINK

                                                              what a
                                                              catch
                                                              Forsyth Seafood’s mother-daughter
                                                                                                                  This page: photo by Jodie Brim

                                                              duo dishes on flavor and the future.
                                                                   By : a l i c e m a n n i n g tou c h e t t e

              28 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
V         irginia Hardesty knows good
                                                seafood. A native of the coastal
                                      town of Beaufort, N.C., Hardesty and
                                      her late husband Charlie grew up with
                                                                                   customers, but through it all, our
                                                                                   commitment to supplying fresh and
                                                                                   quality products remained consistent.”
                                                                                      Hardesty passed that commitment
                                                                                                                               changes that will carry Forsyth Seafood
                                                                                                                               into the future.
                                                                                                                                  “My goal is to expose our customers
                                                                                                                               to new flavors and local ingredients,”
                                      seafood as a part of everyday life.          along to her daughter, Ashley Hardesty      says Armstrong. “We have added chef-
                                      After moving to Winston-Salem in             Armstrong, who co-owns Forsyth              inspired seasonal items to our menu
                                      the mid-'70s for school and work, the        Seafood and is the head chef. “Ashley       in the restaurant to give our loyal
                                      couple longed for that fresh fish and        and I share a vision for Forsyth Seafood    customers different options.”
                                      shellfish they enjoyed on the coast.         Market and Cafe’s sustainability and           In addition, the mother-daughter
                                      Their solution, Forsyth Seafood Market       growth,” says Hardesty.                     duo is expanding their event catering
                                      and Café, is now a local staple. From its       Before joining the family business,      services — both in-house and on location
                                      home in East Winston-Salem, just blocks      Armstrong earned her B.S. in Fashion        — and the opening of a second location
                                      from downtown and Winston-Salem State        Textile and Brand Management at             for Forsyth Seafood is on the horizon.
                                      University, Forsyth Seafood is famous        NC State University, became a certified        We’re excited to roll out the Forsyth
                                      for its freshly prepared Eastern North       nutritional coach, and completed            Seafood Truck for community, private,
                                      Carolina style seafood, hush puppies,        her degree in the culinary arts. She        and professional events,” says Armstrong.
                                      and house-made slaw.                         is also the founder and chef behind            The two women at the heart of the
                                         “In 35 years, the changes have been       The Table Experience, a farm-to-table       business are committed to helping the
                                      plentiful and great,” says Hardesty.         dinner party series featuring ingredients   Winston-Salem community as proud
                                      “We started with just a fresh fish           sourced from local farmers, artisans,       employers of local residents and college
                                      market with wild caught seafood from         and makers, and offering a side of          students and supporters of various
                                      the Outer Banks and have grown to            wellness education.                         local efforts. And their special bond
                                      have a 100-seater, fast-casual restaurant.      Armstrong is utilizing her expertise     helps makes Forsyth Seafood a
                                      We are better able to serve our              and experience to implement some            Winston-Salem favorite.

                                                                                                                                                         S TO N - SA
                                                                                                                                                    IN                 L
                                                                                                                                                W

                                                                                                                                                                       EM
                                                                                                                                           IT
                                                                                                                                          VIS

                                                                                                                                                                           -
                                                                                                                                                                           VIS
                                                                                                                                          -

                                                                                                                                                               ACT
                                                                                                                                                    FUN F

                                                                                                                                                                           IT
                                                                                                                                            Em

                                                                                                                                                L                      W
                                                                                                                                                                  IN
                                                                                                                                                    S TO N - SA

                                                                                                                                                BEST SELLER
                                                                                                                                The secret ingredient in Forsyth Seafood’s
                                                                                                                                 famous shrimp burger? A heaping scoop
                                                                                                                               of house-made sweet, creamy coleslaw – the
                                                                                                                                perfect complement to crispy fried shrimp.
This page photo by: J&A Photography

                                                                                                                               Opposite Page: Fresh NC Blue Crab
                                                                                                                               This Page: Ashley Hardestry Armstrong
                                                                                                                               and her mother, Virginia Hardesty

                                                                                                                                          VISITWINSTONSALEM.COM | 29
EAT & DRINK

              atradition
                 sweet
              Just south of Winston-Salem, the family owned and operated
              Mrs. Hanes’ Hand-Made Moravian Cookies still makes
              and fulfills all their orders the old-fashioned way.
              By: r obin sut ton a nd e rs

              A         t 87, Travis Hanes is a jovial tour guide. Leading
                        a dozen visitors past the window-lined industrial
              kitchen, where the company’s “artists in aprons” knead
              molasses-colored dough and roll out those iconic, paper-
                                                                                 farming income. “My mother was the best cook in the world,”
                                                                                 Evva adds. Bertha soon put Evva to work. “Her job was to
                                                                                 watch the oven,” explains Travis. When Moravian cookies go
                                                                                 into the oven, they’re less than an eighth of an inch thick —
              thin cookies, he points out the bakers are particularly busy       so just a sliver of seconds can mean the difference between
              preparing for the holidays. “We sell seven million Moravian        a perfect, crisp cookie and a burned disc. “There was no
              ginger cookies in a two-month period.”                             thermometer. She had to know from the aromas coming out
                 Travis gestures to a blue, wood-fired stove that inspired his   whether they were baked or not.”                                  Photos by Brittany Butterworth
              wife, Evva’s, earliest memory. “I can remember my mother              Evva spent more than two decades perfecting her cookie craft
              making cookies and me sliding down under the wood cook             under Bertha’s expert eye. At 29, she quit her job as a Hanes
              stove, sucking my bottle,” says Evva. “The ginger cookie is        Hosiery inspector to work with her mother full-time. By then,
              a Moravian Christmas tradition. But my mother developed            Evva and Travis had fallen in love and married. They lived
              the sugar cookie recipe, and nobody made it except us. Now         in a house on the family’s dairy farm and eventually added
              everybody makes a variation, but we were the first.”               an industrial kitchen to their basement, where Bertha came
                 Evva’s mother, Bertha, sold her cookies to local Winston-       to work for Evva. Travis and Evva had four children, two of
              Salem bakeries, like Dewey’s, to supplement the family’s dairy     whom joined the family business — Mona as president and her

              30 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
brother, Mike, as treasurer. Mona, now 65, recently added the                  Oprah picked our cookie as one of her favorite things,” he
                                                                       90,000th devoted customer to their mailing list.                               remembers. “She said it wouldn’t be Christmas if her pal,
                                                                          Through it all, they’ve held fast to their mission: “not to                 Quincy Jones, didn’t send her — and many other celebrities —
                                                                       be the biggest, but the best cookie makers in the world.”                      our cookies.”
                                                                       If the Hanes family wanted to be the biggest, they might’ve                       Evva may be retired, but it’s not unusual to spot her behind
                                                                       followed in the footsteps of their competitors, all of whom                    the glass at the bakery, pitching in if the 30-plus artists in
                                                                       make Moravian cookies with a machine.                                          aprons need an extra set of hands. Even at 87, Evva holds the
                                                                          But a machine-made cookie just doesn’t taste as good, Mona                  efficiency record. “After our bakers have been trained, we hope
                                                                       explains. “Our bakers have decades of experience. They know                    they will make 30 pounds of cookies a day,” Travis says. “Evva
                                                                       when to add flour and just how much to add. That consistency                   could go down there now and make twice as many as anybody.”
                                                                       changes based on the weather. You have to know when it feels                      When Evva’s grandson, Jed, moved
                                                                       right. A machine doesn’t know.”                                                back home from Kansas two years
                                                                          From adding the ingredients — spices, black molasses, and                   ago to join the bakery as vice
                                                                       vegetable shortening — to filling the tins, every cookie is                    president, he became the ninth
                                                                       prepared with care. “There’s not one step of the process where                 generation to carry on his
                                                                       a person is not involved,” Mona says. “When it goes into the                   family’s Moravian cookie
                                                                       oven, it’s looked at. When it comes out of the oven, it’s looked               tradition. “My mother would
                                                                       at. When you pack it in the bags, a person is hand-packing it.                 never believe it,” Evva says.
                                                                       When you put it in the tin, someone is looking at it again.”                   “I can’t believe it. It makes
                                                                          Plus, Travis adds, there’s the publicity that comes with                    me happy.”
                                                                       being the largest producer of hand-rolled, hand-cut, and
                                                                       hand-packaged Moravian cookies in the world. “One year,

                                                                                                                                                                                           TAS T E
                                                                                                                                                                                            TEST

                                                                                                                                                                                    C    all in advance
                                                                                                                                                                                         (336-764-1402) to
                                                                                                                                                                                    schedule a tour of Grandma’s
                                                                                                                                                                                    Kitchen, the “Secret Recipe”
                                                                                                                                                                                    mixing room, and the baking
                                                                                                                                                                                    Mrs. Hanes’ artists in aprons
This page left to right: photo by Brittany Butterworth; Jay Sinclair

                                                                                                                                                                                    in action.

                                                                                                                                                                                    Tours are given Monday-
                                                                                                                                                                                    Friday, January through
                                                                                                                                                                                    October. Or, you can just
                                                                                                                                                                                    swing by and watch the
                                                                                                                                                                                    process through a special
                                                                                                                                                                                    viewing window, sample
                                                                                                                                                                                    all the cookie flavors, and
                                                                                                                                                                                    take home a few tins of
                                                                                                                                                                                    your favorites.

                                                                                                                                                                                    The sales floor is open Monday-
                                                                                                                                                                                    Friday, from 10 a.m. to 5 p.m.

                                                                       Opposite Page: Evva and Travis Hanes
                                                                       This Page: One of Mrs. Hanes' artists in aprons prepares cookies for the holidays.

                                                                                                                                                                                    VISITWINSTONSALEM.COM       31
                                                                                                                                                                                       VISITWINSTONSALEM.COM || 31
fresh takes
EAT & DRINK

                                     It’s not every day that you find a medley of locally sourced
                                           ingredients paying homage to vegetarian cuisines
                                       from around the world. Here are a few of our favorites.
                                                                     BY: MARK DOUGHERTY

              CANTEEN MARKET & BISTRO
              “We have quite a few vegetarian options, so expect to be
              accommodated — especially if you’re hungry for lunch!” says

                                                                                                                                                             Photos top to bottom: courtesy of mozzarella fellas, Andrew Celbulka
              Canteen manager Alexis Siebert. “Plus, any burger can be made
              vegetarian with our Beyond Meat options.” A fan favorite at this
              bustling downtown Fourth Street eatery comes from the lengthy
              salad listings: the Lebanese Taverna Salad, greens tossed with
              feta, cucumber and tomato salad, Israeli couscous, and fried tofu.
              canteen411.com

              CRAFTED – THE ART OF THE TACO
              From its home in the Downtown Arts District, Crafted’s tacos
              are in a league of their own. Choose from a host of vegetarian
              options, like Elotes (roasted corn on the cob, with chipotle oil
              and crumbled queso) or the fried tofu Fixie (grilled pineapple
              and spicy sweet chili sauce and coconut aioli).
              eatcrafted.com

              HAKKA CHOW
              Hakka Chow hits on all facets of Asian cuisine — from Chinese
              to Japanese, Korean, Thai, and Indian. On the west side of town
                                                                                   This Page top to bottom: Mozzarella Fellas; Crafted the Art of the Taco
              in the Hanes Mall shopping district, it is a haven for the vegan
                                                                                   Opposite Page left to right:: Tomato Pie from Mozelle's; Mystic Ginger
              and vegetarian-minded. The Hakka Lettuce Wraps and Thai
              Green Curry, both with tofu, make for a splendid evening of
              plant-based dining.
              hakka-chow.com

              32 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
MARY'S GOURMET DINER                                           MOZZARELLA FELLAS
                                                                            This hip locale — which features a rotating menu of            Although the name may not suggest it, vegetarian and vegan
                                                                            delectable specials and local ingredients — captures the       Southern Italian flavors are alive and well at Mozzarella Fellas,
                                                                            essence of Winston-Salem’s vibrant Downtown Arts District.     about a 15-minute drive north from downtown. The passionate
                                                                            Don’t miss sampling the Vegetarian Omelette or Scramble,       staff has an unrivaled zest for the popular cuisines of the region.
                                                                            which comes filled with local mushrooms, grilled squash,       If you’re a fan of antipasto, try the vegan Crispy Potatoes. These
                                                                            spinach, garlic, and shallots.                                 come smothered in basil pesto and cashew cream.
                                                                            marysgourmetdiner.net                                          mozzarellafellas.com

                                                                            MOONEY'S
                                                                            Mooney, the maestro behind this superb downtown
                                                                            Lebanese eatery neighboring the Innovation Quarter,                    MYSTIC GINGER
                                                                            maintains a simple philosophy: “If you purchase and prepare            For those seeking a bounty of vegetarian options,
                                                                            only the freshest, highest-quality, locally sourced food,              consider Mystic Ginger. This family-friendly Indian
                                                                            your customers will come back again and again.” The Falafel            restaurant on downtown Fourth Street serves a
                                                                            Plate and fresh fried cauliflower are an herbivore’s dream —           variety of meatless dishes, such as the specialty
                                                                            food with soul.                                                        Veggie Malai Kofta: dumplings of vegetable and
                                                                            mooneysmedcafe.com                                                     cottage cheese cooked in creamy malai sauce.
                                                                                                                                                   mysticginger.com

                                                                            MOZELLE’S FRESH SOUTHERN BISTRO
                                                                            In the historic West End district, Mozelle's offers
                                                                            too many vegetarian choices to name just one.
                                                                            Take delight in the hand-rolled tomato pie, topped
                                                                            with sharp cheddar, Parmigiana-Reggiano and succotash;
                                                                            or the seasonal mushroom pasta, made with Parmesan
                                                                            cream, roasted mushrooms, and crispy sage.
                                                                            mozelles.com
This page left to right: courtesy of Mozelle's; courtesy of Mystic Ginger

                                                                                                                                           YAMAS MEDITERRANEAN STREET FOOD
                                                                                                                                           It’s easy to live your best life at Yamas on downtown Fourth
                                                                                                                                           Street, where the menu is simple and the flavors spectacular.
                                                                                                                                           Start with a sandwich, grain bowl, or salad bowl. Then add up
                                                                                                                                           to three dips (white chocolate baba ganoush, anyone?), one
                                                                                                                                           protein (vegan options include falafel fritters and dolmades),
                                                                                                                                           and as many toppings as you like.
                                                                                                                                           eatyamas.com

                                                                                                                                                                             VISITWINSTONSALEM.COM | 33
EAT & DRINK

                 happy
                 all
                 around
                  Sticky, sweet, and baked fresh, these locally
                  made doughnuts treat your taste buds.
                                                                  Photo by Zach Eller

                  By: l ara ivanitc h

              34 | 2020 OFFICIAL
                        OFFICIAL VISITOR
                                 VISITOR &&RELOCATION
                                            RELOCATIONGUIDE
                                                       GUIDE
S      ince Krispy Kreme opened its first shop in 1937,
                                                                              Winston-Salem has been the home of these original
                                                                       glazed doughnuts that “make today special.” Whether you
                                                                       prefer Krispy-Kreme’s soft, melt-in-your-mouth variety
                                                                       or you’re a cake doughnut devotee, you can have it your
                                                                       way at three of Winston-Salem’s best doughnut shops.

                                                                       DOUGH-JOE'S DOUGHNUTS AND COFFEE
                                                                       Eric Disch and Anna Margaret Roth shared a
                                                                       love of food as students at Wake Forest University.
                                                                       After college, they decided to stay in Winston-Salem
                                                                       and open a business together: Dough-Joe’s, born in a
                                                                       food truck. In the fall of 2019, the couple opened
                                                                       Dough-Joe’s Doughnuts and Coffee in Reynolda Village.
                                                                         In their cozy storefront, fresh made-to-order cake
                                                                       doughnuts are baked until 5 p.m. Dough-Joe’s also
                                                                       features treats from other small North Carolina companies,
                                                                       ranging from Dream Kreams Artisanal Creamery ice
                                                                       cream to a variety of baked goods, and a full coffee bar
                                                                       featuring Anchor Coffee Co. and Chad’s Chai.
                                                                       doughjoesnc.com

                                                                       INTOWN DONUTZ
                                                                       Enter Intown Donutz and you’re among family. Sam Tan’s             KERNOL'S DONUTS
                                                                       family, that is. Kong, Tan’s uncle — who originally came           For Pha San and Nic Kern, Kernol’s Donuts is a sweet
                                                                       to America as a Cambodian refugee in the 80s — makes               ending to a story that began with adversity. In 1979, the
                                                                       the doughnuts fresh every morning. And Tan’s wife,                 refugees fled persecution in Cambodia and landed in North
                                                                       Theany Bo, greets you, ready to help you find your                 Carolina. Years later, they opened Kernol’s Donuts, serving
                                                                       new favorite. “You can call me Sweet T,” she says.                 doughnuts and pastries made fresh daily by Kern.
                                                                         Tan’s family now owns and operates both their Winston-             And what a variety Kern makes: cake, yeast, and old-
                                                                       Salem and Kernersville locations, opened in 2017 and 2012,         fashioned doughnuts; fruit-filled fritters; cinnamon buns and
                                                                       respectively. While their doughnuts include old-fashioned          twists. Choices of fillings, icings, and toppings include their
                                                                       cake and glazed, topped with a variety of icing flavors, Tan       delectable Barvarian cream. Or go savory, with a breakfast
                                                                       takes particular pride in the fancier, gourmet doughnuts,          biscuit, croissant, or kolach, filled with egg, cheese, and your
                                                                       shaped into intricate butterflies and pine cones. The ever-        choice of breakfast meat. Can’t decide? Combine the sweet
                                                                       popular apple fritter, cinnamon rolls, and bear claws              and savory, and try your egg sandwich on a doughnut.
                                                                       round out the menu. facebook.com/intowndonutz                      facebook.com/kernolsdonutsllc
Photos by by Eric Wellford; Eric disch selfie courtesy of Dough-Joes

                                                                       sweet
                                                                       selfie
                                                                                     LESLY LOPEZ, INTOWN DONUTZ                  ERIC DISCH, DOUGH-JOE'S                 PHA SAN, KERNOL'S DONUTS
                                                                                     "My favorite is the glazed crumb            Self-proclaimed joy-creator and         "We bake our cinnamon buns every
                                                                                     doughnut. I love that you can taste         taste-maker, the goal of co-owner       morning, and they're always gooey
                                                                                     the vanilla in the cake crumb."             Eric Disch is to create a memorable     and soft. Be sure to try it warm!"
                                                                                                                                 experience with every bite.

                                                                                                                                                                           VISITWINSTONSALEM.COM | 35
& DRINK
  DINING
EAT

                                             hop on
                                                                                               Opposite page top to bottom: photo by Eric Wellford, courtesy of Hyphen Hops
                                             over
                                             Winston-Salem developer Simon Burgess
                                             has planted a seed on the western side of town.
                                             By: al i c e m anni ng tou c h e t t e

              36 | 2020 OFFICIAL
                        OFFICIAL VISITOR
                                 VISITOR &&RELOCATION
                                            RELOCATIONGUIDE
                                                       GUIDE
O          n the 37-acre site just on the outskirts of town that
           once housed L.A. Reynolds Garden Showcase —
Forsyth County’s largest nursery — developer Simon Burgess is
laying the groundwork for a revamped campus that has it all:
brewery, restaurant, bowling, hiking trails, apartments.
   “In late fall, we’re planning to reopen the main building
— the old L.A. Reynolds retail showroom that’s closest to the
greenhouse,” says Burgess, managing director and partner at
Mayfair Street Partners. “We’re converting it into a family
entertainment center with a restaurant and bar, and we’re
planning to put in an eight-lane duckpin bowling alley.”
   In the property’s 10,000-square-foot greenhouse, mechanical
engineer-turned-gardener Jason Kohrt is already operating
Hyphen Hops, a hydroponic hops-growing operation that
cultivates four varieties of super-aroma hops — all great for
brewing IPAs.
   Hyphen Hops fills a unique niche for nearby craft brewers
by selling wet hops that don’t go through a drying process.
“When making a beer from wet hops, you have to brew within
24-48 hours after the harvest with hops right off the vine,”
explains Kohrt. “It’s perfect for craft brewers who usually only

                                                                           YO U R
get to brew with wet hops seasonally once a year. I’m giving
them the tools to do it on a regular basis.”
   When Burgess’s brewery and taproom open in early 2021,          P L A N
Hyphen Hops will provide the goods.
   Beyond the greenhouse, main building, brewery, and tap               VISIT
room, Mayfair Partners plans to develop a 244-apartment
building and outdoor entertainment spaces, including a beer
garden, music stage, sand beach, a playground, and hiking
trails in the woodlands around the lake on the property.
   “Our intention is to have live music April through
September and lots of fun spaces for families to gather and
play,” says Burgess. “There is nothing like this on this side      V   isitors can drop by
                                                                       Hyphen Hops most
                                                                   any day to get a tour of
of Winston-Salem, so we hope to provide a great gathering
                                                                   the hydroponic plants
place for city residents.”                                         with Jason Kohrt and his
                                                                   two dogs, Otter and Quincy.

                                                                   Or schedule a "harvest party"
                                                                   to help pick hops during
                                                                   one of Kohrt’s four harvest
                                                                   months: February, May,
                                                                   August, and November.

                                                                   Follow them on
                                                                   facebook and Instagram
                                                                   @hyphenhops or call
                                                                   (336) 671-1004.

                                                                   Hyphen Hops
                                                                   4400 Styers Ferry Rd.
                                                                   Winston-Salem, NC

                                                                   VISITWINSTONSALEM.COM | 37
SWAN CREEK WINE TRAIL
                             Sip your way through four distinctive vineyards tucked in the nearby
                  Yadkin Valley and Swan Creek AVAs — each set just a few miles apart for an easy day trip.

DOBBINS CREEK VINEYARDS                                            SHADOW SPRINGS VINEYARD

Splendid mountain views and award-winning wines come together      Fine wines, no snobbery. Shadow Springs leaves pretension
to create your laid-back and relaxing Dobbins Creek experience.    behind to focus on you and your taste buds with award-winning,
dobbinscreekvineyards.com                                          palate-pleasing wines. shadowspringsvineyard.com
336.468.4770                                                       336.468.5000
   dobbinscreekvineyards                                                 shadowspringsvineyard

LAUREL GRAY VINEYARDS                                              WINDSOR RUN CELLARS

Family-owned Laurel Gray Vineyards was established in 1999 and     Wine, mead, spirits...bring it on. A full range of fortified wines
produces estate-grown French vinifera wines. Beautiful grounds     and other clever concoctions are offered alongside award-
with lovely views and internationally award-winning wines await.   winning, estate-grown reds and whites.
laurelgray.com                                                     windsorrun.com
336.468.9463 or 336.GotWine                                        336.468.8400
       laurelgrayvineyards                                               windsorruncellars

38 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
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