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WONDERFUL
WORKPLACES
                      of southwest Michigan
 HOLIDAY 2019 $6.99

                                              TOAST OF THE TOWN
                                              Tapistry Brewing Is Weaving
                                              Passion Into Its Beer Making
                                              in Southwest Michigan

                                              YEAR IN REVIEW
                                              A Look At Some of the Best Happenings
                                              This Year in Southwest Michigan
WONDERFUL WORKPLACES - First & 42
WONDERFUL WORKPLACES - First & 42
WONDERFUL WORKPLACES - First & 42
Contents
                                Holiday 2019
                                “Pleasure in the
                                job puts perfection
                                in the work.”
                                — Aristotle

       Wonderful
       Workplaces
2
       our 2 019 p ick s m a k e w or k coun t

    269MAG.COM   HOLIDAY 2019
                                                      13
WONDERFUL WORKPLACES - First & 42
KALAMAZOO, MI

30
      Regional Scorecard
      What the numbers are
      saying about Kalamazoo.

                                                                                                        EDITORIAL
                                                                                                Your guide to our Wonderful
                                                                                                   Workplaces of 2019.
                                                                                                             6

                                                                                                 Community Comment
                                                                                                  Local interns sound off
                                                                                                 on what stands out in the
                                                                                                corporate cultures they are
                                                                                                      experiencing.
                                                                                                             8

                                                                                                       NEWS FIRST

33                                              34
                                                                                                 The meaning of a college
                                                                                                  education (and degree)
     Internship Insight                               Jobs report                                      is changing.
     Josie Fiore has unearthed a goldmine             Continental Linen Services finds                      40
     of experience at Getman Corporation.             loads of success in Kalamazoo.
                                                                                                    LEADER2LEADER
                                                                                                    A Q&A with local
                                                                                                   leaders Cyekeia Lee
                                                                                                     and Liz Semaan.
                                                                                                            46

                                                                                                     year in review
                                                                                                 A look at some of the best
                                                                                                  happenings this year in
                                                                                                   Southwest Michigan.
                                                                                                            53

                                                                                                    ALWAYS FORWARD
                                                                                                    It’s time to graduate
                                                                                                        and celebrate.
                                                                                                            54

38
     Toast of the Town
     Tapistry Brewing weaves passion into its
     brew making in Southwest Michigan.

                                                                                 HOLIDAY 2019   269MAG.COM                    3
WONDERFUL WORKPLACES - First & 42
HEATHER BAKER
                                                                              Editor-in-Chief

                                       Publisher       Ron Kitchens                             Photographers    k athryn davis

                              Assis ta n t edit or     Trisha Dunham                                             trisha dunham

                             Cre at i v e Direc t or   Scot t Millen                                             hannah ziegeler

                               SENIOR Designer         Adam Rossi

                                      Advertising      Nick Riashi                               Contributors    Heather Baker

                                      Jobs Report      Jill Bl and                                               trisha dunham

                                          Printer      RiverRun Press                                            jake fredericks

                                 Subscriptions         269mag.com/subscribe                                      K atie Hurst

                                                                                                                 ron kitchens

                                                                                                                 cathy knapp

                                                                                                                 Lora Painter

                                                                                                                 Andrea Prat t

                                                                                                                 Kimberly Verduzco

                                                                                   @269mag

                                        Our hope is that the readers of 269 magazine will become active participants in
                                         the world around them and join our mission to make Southwest Michigan the
                                                   place to build a home, go to work, and bring dreams to reality.

    261 e Kalamazoo Avenue, ste 200                                    For full-length articles and                             The mark 269 is used under license
          Kalamazoo, MI 49007
             (269) 553-9588                                              more, visit 269mag.com.                                    from discover kalamazoo.

4          269MAG.COM            HOLIDAY 2019
WONDERFUL WORKPLACES - First & 42
DISTINGUISHED DOWNTOWN PROPERTIES

     MORE THAN 70 LUXURY UNITS
                     DOWNTOWN KALAMAZOO
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Peregrine Tower     Peregrine Square   Peregrine Plaza    Peregrine 100   Downtown Lofts
                          PEREGRINEC OMPANY .COM    269.226.6336
WONDERFUL WORKPLACES - First & 42
EDITORIAL

 BY HEATHER BAKER
 Editor-in-Chief
                                                  Your Guide to Our Wonderful Workplaces
 PHOTO hannah ziegeler                                                                         Tune in to the Best Places to Work in Southwest Michigan

“I
             f you knew me, it you really knew me, you                 recognition. Loni Anderson’s smart portrayal      cares so much about its mission. You’ll learn
             would know that i...”                                     of Jennifer Marlowe on “WKRP in Cincinnati”       that Imperial Beverage is so invested in its
                                                                       poked fun at those who weren’t quite ready        employees that it devotes an entire week to
             If you’re reading this issue of 269 MAGAZINE, my
                                                                       to get their own coffee or made assumptions       appreciating them. You’ll see how building a
             guess is that you know a thing or two about employee
                                                                       about office roles.                               foundation of trust has made TowerPinkster a
             engagement. So, you’ll probably recognize this question
                                                                                                                         top firm in both industry and business. And,
             that is often used as an ice-breaker at team events.      There was no keeping Murphy Brown down in
                                                                                                                         you’ll get a glimpse of what it’s like to arrive
                                                                       the 90s. She shattered glass ceilings for women
 Here’s my answer: “If you knew me, if you really knew me, you                                                           at Greenleaf Trust, a top place to work in the
                                                                       everywhere. Murphy called upon us to face
 would know that I … love sitcoms. ”                                                                                     nation, for your first day on the job.
                                                                       tough human resource issues in the workplace,
 It doesn’t matter if it’s a story about a lovely lady bringing up     although many like harassment and mental          Get ready to have some fun. It’s time to turn
 three very lovely girls or six well-dressed friends who seem to       illness continue to be wrestled with today.       the page and enjoy reading about those who
 spend more time at a coffee shop than at work. And it doesn’t                                                           earned recognition as our 2019 Wonderful
                                                                       In the 00s, everyone wanted to be in the cast
 matter if they’re from the 60s, 70s, 80s, 90s, or 00s. Sitcoms                                                          Workplaces!
                                                                       of “The Office.” But, I’d wager that most
 are my guilty pleasure; I find them addictive, relaxing, and, of
                                                                       of us wouldn’t actually tolerate working at       Oh, and if there is one thing that I can agree
 course, completely amusing.
                                                                       Dunder Mifflin for more than a week. The poor     with Michael Scott on, it’s this: “An office is a
 You could say all those hours spent in front of the television are    management style of Michael Scott and toxic       place to live life to the fullest, to the max, to …
 wasted, but I challenge you: There’s a lot you can learn from         office environment he emboldened made us all      An office is a place where dreams come true.”
 sitcoms. For starters, you can learn that our workplaces have         keenly aware that things have changed in the
 come a long way from the 1960s. Back then, ashtrays on desks          workplace for the better.
 were the norm in the office where Rob Petrie of the “The Dick
                                                                       Today, many of our workplaces celebrate
 Van Dyke Show” spent his workday hours.
                                                                       diversity, consider overtime pay a no-brainer,
                                                                                                                         Read On,
 Mary Tyler Moore took the WJM-TV office by storm and shook            and take traditional benefits like parental
 things up in the 70s. Women were leaving the Carol Brady image        leave to the next level in the form of paid gym
 at home—literally—to show up for work in unprecedented                memberships and curated engagement events.
                                                                                                                         Tell us about your favorite workplace sitcom.
 numbers. Mary helped define a new vision for the female in the        That’s apparent as NBC’s “Superstore” throws      @269Mag with #269Sitcoms!
 workplace that transcended the stereotypical secretarial role         all these things in our face to the nth degree.
 as she landed a job as an associate producer in Minneapolis.
                                                                       In this issue of 269 MAGAZINE, you’ll find
 In the early 80s, women were beginning the conversation,              only the best office stories. You’ll find out
 and rather loudly, that it was high time for equal pay and            why the team at The Kalamazoo Promise

 6           269MAG.COM           HOLIDAY 2019
WONDERFUL WORKPLACES - First & 42
“ I want to know
         what’s going
         on, but I don’t
         have time to
         keep up on
         current events.”
                                    Subscribe for free
                                   and receive the Kalamazoo
                                   Region’s quickest news read
                                    at firstand42 media.com

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WONDERFUL WORKPLACES - First & 42
Community Comment

                                                                                John Vary
                                                                                Surveyor Intern,
                                                                                Wightman

                                                              It’s great working at Wightman because you can tell
                                                              how much they invest in the people who work there.
                                                              We do so many fun, engaging things both in and
                                                              out of work. It’s a great feeling to be supported by a
                                                              company in every aspect of your life. You can tell
 There’s no better view into workplace culture than           they really care about you.
 through the eyes of an intern. So, we asked local interns,

“ What stands out for you                                                       Biush Khanal
  about the corporate culture                                                   Quantitative Analytics and
                                                                                Statistics Intern , Zoetis
  you are experiencing?”
                                                              In academia, I’m used to a different culture. We
 Use your voice @269mag with #Communitycomment                work in small centers with direct supervisors and do
                                                              the research for others to implement. But, at Zoetis,
                                                              I am getting a lot of experience working in real-
                                                              world scenarios. I work with data that directly affect
                                                              customers, which forces me to be more responsible.
                                                              Here, we are doing the research, and whatever we
                                                              find, we get to implement. So there’s a direct relation
                                                              to the customers who are able to give us feedback on
                                                              our performance.

                                                                                Alannah Chenez
                                                                                Project Engineering Intern,
                                                                                MANN+HUMMEL USA

                                                              I was surprised to see how relaxed and easy to
                                                              talk to everyone is [at MANN+HUMMEL]. It
                                                              makes conversations so easy to have. It isn’t the
                                                              way I imagined corporate to be. It seems that at
                                                              MANN+HUMMEL, anyone with enough ambition
                                                              can get to where they want to go.

                                                                                Dwight Bowman II
                                                                                Outbound Sales Intern,
                                                                                Consumers Credit Union

                                                              Consumers Credit Union’s culture has been great
                                                              to be a part of because, at the end of the day, it’s
                                                              all about working with people who are relatable to
                                                              me, [share] my values, and make the overall work
                                                              culture welcoming and inclusive.

 8        269MAG.COM         HOLIDAY 2019
NOT JUST ANY TEAM
                            YOUR TEAM
Nancy Turtle                 Kim Labadie       Josh Bush            Marcus Brussee       Justin Horn                 Lisa Carriveau
Community Bank President     Vice President,   Vice President,      Vice President,      Assistant Vice President,   Senior Vice President,
                             Treasury Sales    Commercial Banking   Commercial Banking   Commerical Banking          Commercial Banking

At Mercantile Bank our team of business banking pros are invested in the growth of Southwest Michigan and the
vibrant businesses that call this area home. From business loans to payroll services, we can help you navigate growth
or streamline processes.

For banking that’s here to get you there®, visit MercBank.com/Business
BUSINESS LOANS
TREASURY MANAGEMENT SERVICES
WORKFORCE MANAGEMENT TOOLS

mercbank.com               269.553.9100
Ron Kitchens                      Liz Forkin Bohannon
  LEADERSHIP ARCHITECT                         SOCIAL
& C R E ATO R O F G R E AT T E A M S        ENTREPRENEUR
   CEO of Southwest Michigan First        Co-founder and co-CEO of
     & Author of “Uniquely You”                 Sseko Designs
Amena Brown                                                             Horst Schulze
                                      SPOKEN WORD POET                                                         LEGEND & LEADER
                                     & PERFORMING ARTIST                                                    IN THE SERVICE WORLD
                                        Host of the ‘HER with                                                Co-founder of The Ritz Carlton
                                       Amena Brown’ podcast                                                 Hotel Company & Chairman and
                                                                                                              CEO of Capella Hotel Group

   Jon Gordon                                                                B.T. Harman
B E S T- S E L L I N G A U T H O R                                              C O N S U LT A N T
      & C O N S U LT A N T                                                     & STORYTELLER
 Author of “The Energy Bus” and                                             Content Maker for Millennials
 “The Power of a Positive Team”                                              and the Brands They Love

                                       Michelle Poler                                                       DJ Adrian ‘AB’ Butler
                                             F E A R FA C E R &                                                       THE ONE WITH
                                       B R A N D I N G S T R AT E G I S T                                              T H E B E AT S
                                            Founder of Hello Fears                                                  Designer, Musician & DJ

             
                       
                                                                               
                                                                       
                                                                      
                                                                        
  
  
    
    

                              
                             

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cover story

                                          Wonderful
                                          Workplaces
                                          our 2 019 p ick s m a k e w or k coun t

BY Jake Fredericks                        Did you know that you will spend
and Heather Baker                         about one-third of your life working?
PHOToS                                    The editorial team at 269 MAGAZINE did the math: You will work approximately
HANnAH ZIEGELER                           85,000 hours over the course of your lifetime. Don’t you want those hours to be well
                                          spent? To feel like you’re a part of something important? To be recognized and rewarded
                                          for your contribution?

 34%                                      One might think that working hours are entirely separate from personal hours. But the
                                          time you spend in the workplace affects how you will think, act, and feel in all aspects
of U.S. workers are                       of life.
considered “engaged.”
That’s the highest level                  That’s why we believe it’s important to celebrate those organizations in Southwest
since Gallup began                        Michigan that are dedicated to maximizing employee enjoyment, purpose, and growth.
reporting the national                    Our 2019 Wonderful Workplaces picks are here! On the following pages, we highlight
figure since 2000.
                                          regional workplaces that help their employees work and live with purpose. We know
Source: “Employee Engagement
on the Rise in the U.S.,” Gallup, 2018.   we’re inspired by them, and we hope you are too.

                                                                                                                                     HOLIDAY 2019   269MAG.COM            13
One aspect of Greenleaf Trust’s strategy has been to     its culture deeply enough to be qualified to make
           Greenleaf Trust                                           keep team members engaged, but Dudley believes           this determination.
                                                                     the wealth management firm’s exceptional hiring
           Invests in the                                            and onboarding practices have garnered the biggest
                                                                                                                              Then, candidates complete competency and
                                                                                                                              strengths assessments that are designed to
                                                                     returns. “We spend an incredible amount of time
           Right People                                              to find the right people to bring on board—it can
                                                                                                                              determine if their abilities meet the needs of the
                                                                                                                              particular team they would join. By this point,
                                                                     take [several months]” she says. “But once you hire
                                                                                                                              Dudley estimates that only two or three candidates
           W E A LT H M A N A G E M E N T F I R M                    someone, they’re part of the family, so we want to
                                                                                                                              would remain, and all that’s left is the final test: The
           K a l a mazo o , M I                                      make sure they’re a perfect fit.”
                                                                                                                              team-fit interview. “We bring them in to meet five
                                                                                                                              people they would be working closely alongside,”
           In the wealth management field,
                                                                     “ Once you hire someone,                                 she says. “There needs to be a consensus. Everybody
           where clients’ assets are passed
                                                                       they’re part of the family,                            needs to feel good about the decision.”
           from generation to generation,
           relationships matter.                                       so we want to make sure                                When the search is over, the onboarding process
                                                                       they’re a perfect fit.”                                begins. “You have this window of opportunity when
           “We’re like doctors in a way,” says Kimberly Dudley,                                                               somebody starts [in a position] to really bring them in,”
                                                                       Kimberly Dudley, Human Resource Specialist
           human resource specialist at Greenleaf Trust. “Our                                                                 says Dudley. “If you miss that, it’s tough to go back.”
           clients are sharing deep, personal details about their                                                             First, an introductory email is sent out to the whole
           finances with us, and that’s not something you disclose   The search for candidates begins with pre-screening
                                                                                                                              Greenleaf Trust team, welcoming the lucky new-hire
           to just anybody.” To combat the rampant turnover          calls conducted by Greenleaf Trust’s in-house
                                                                                                                              who made it over the hiring hurdles. Along with that,
           common to the field and keep relationships strong         recruiter. The company doesn’t outsource this job
                                                                                                                              the firm sends a welcome plant, and—if a new family
           through the years, Greenleaf Trust decided to make a      because it selects for values first and skills second.
                                                                                                                              member is relocating—meals, baked goods, and a few
           huge investment in its most valuable asset: its team.     Only someone who works at Greenleaf would know
                                                                                                                              helping hands to unload the moving truck.

                                                                                                                              On their first day of work, every new team member
                                                                                                                              is greeted with warm smiles and a goody bag filled
                                                                                                                              with their favorite treats. Also on their desks is an
                                                                                                                              agenda for their first weeks. Though every agenda is
                                                                                                                              tailored to the individual—no matter which location
                                                                                                                              they call home—each begins with a meeting with
                                                                                                                              the firm’s President, Mike Odar, who will walk them
                                                                                                                              through the company’s history.

                                                                                                                              “In the past, when we were particularly busy, we
                                                                                                                              tried putting off the onboarding process until things
                                                                                                                              settled down,” says Dudley. “It didn’t end well. Our
                                                                                                                              new team members need that time to get to know
                                                                                                                              everyone, build relationships, and learn about our
                                                                                                                              culture. We have an amazing process.”

                                                                                                                                                                       Only 12% of
                                                                                                                                                                       employees
                                                                                                                                                                       strongly
                                                                                                                                                                       agree their
                                                                                                                                                                       organization
                                                                                                                                                                       does a
                                                                                                                                                                       good job of
                                                                                                                                                                       onboarding.

                                                                                                                              Source: “Designing Your Organization’s
                                                                                                                              Employee Experience,” Gallup, 2018.

14   269MAG.COM               HOLIDAY 2019
Managers
                                                                                                                                             account for a
                                                                                                                                             70% variance
                                                                                                                                             in team
                                                                                                                                             engagement.

                                                                                                                 Source: “State of the American Manager: Analytics
                                                                                                                 and Advice for Leaders,” Gallup, 2015.

                                                        first day on the job. As soon as a new hire accepts
TowerPinkster                                           the position, a team-wide email is sent out with the
                                                        individual’s photo and background information
Draws Up                                                detailing their likes, dislikes, and passions. “We
                                                        want to get to know each other as people. We want
Blueprints for an                                       to know if you like dogs or cats, what your favorite
                                                        pizza topping is, and what grades your kids are in,”
Unshakable Team                                         says Green. The get-to-know-you process, however,
                                                        doesn’t end after the first week of work. “We want
ArchitecturE, Engineering and Design firm
                                                        our team members to feel like they’re a part of the
K a l a mazo o , M I
                                                        TowerPinkster family, but we want to get to know
                                                        their families too,” he says.
TowerPinkster, a West Michigan-
                                                        To bring everyone a little closer together,
based architectural firm, is behind
                                                        employees, their spouses, and their little ones
the top-to-bottom composition of                                                                                 Halloween, TowerPinkster team members and their
                                                        look forward to fun-filled company-wide events
buildings across the state.                                                                                      kids dress up for some spooky trick-or-treating.
                                                                                                                 “Hopefully no one gets too scared,” he laughs,
This      creativity-centric    company       tackles   “ Culture is always worth it.                            remembering a time when a miniature Stay-Puffed
architecture,     engineering,    interior   design,
                                                          When employees are happy,                              Marshmallow Man became a little uneasy when
landscape, security, and technology projects. But
                                                          it shows through in our work                           he came face-to-face with a team member who
to keep its team in tip-top shape, TowerPinkster
                                                          as we create remarkable                                coincidently chose an identical costume.
has also constructed a workplace environment that
towers above the rest. For CEO Bjorn Green, the
                                                          outcomes for our clients,                              “We’re all working collectively towards the same
company’s stand-out culture is built on a foundation      and that’s always the goal.”                           goal, so it’s critical that we can trust each other.
of good working relationships. “It all starts with        Bjorn Green, Ceo                                       You have to carve out time for togetherness,” says
trust,” he says. “When employee relationships grow                                                               Green. “Culture is always worth it. When employees
from a strong foundation, the ways in which they will   throughout the year. In the summer, everyone             are happy, it shows through in our work as we create
collaborate are boundless.”                             working at TowerPinkster’s Grand Rapids and              remarkable outcomes for our clients, and that’s
                                                        Kalamazoo offices converge for a family picnic that      always the goal.”
That all-important trust between teammates
                                                        Green refers to as a “little family reunion.” And for
begins to take shape even before an employee’s

                                                                                                                HOLIDAY 2019               269MAG.COM                15
Community
Investments Pay
Off Big for BKC
Cer tified Public Accoun ta n t s
K a l a m azo o , M I

For over 25 years, BKC,
formally known as Brink, Key
& Chludzinski, has been serving
Southwest Michigan by providing
accounting excellence in solutions
for personal and business needs.
And though this full-service firm has a roster of                     75% of U.S. workers expect their employer to support groups
tax, audit, accounting, and consulting experts,                       and individuals in need in their respective communities.
each of its team members is passionate about                                                                                                             Source: Glassdoor, 2017.
serving their community directly through
volunteerism and philanthropy. “We know             The hours invested not only pay dividends for       to see that side of our teammates.” When an
that we grow along with the people we serve,”       the community but also strengthen the firm’s        event approaches, like the Salvation Army’s
says Director of Business Development Sarah         internal and external bonds. “When we’re            Thanksgiving drive or the March of Dimes’
DeVoll. “BKC’s guiding mission is to foster         volunteering, we’re meeting clients, shaking        March for Babies, the BKC team rallies to
success for our clients, our team, and our          hands with potential clients, interacting outside   support each other’s causes.
community.” She says that each of those three       of a professional setting, and showing that we      And when tax season strikes and clients are
focuses is equally important—the success of         actually care,” says DeVoll.                        filing furiously, BKC takes the opportunity
any one area is contingent upon that of the                                                             to put those passions on full display with
other two.                                          “ A lot of us grew up or                            a friendly competition. Each week team
                                                      went to college here. We                          members who contribute five dollars or more
BKC’s team members practice what they preach
                                                      all have a personal stake                         to a charity fund can do their work in jeans
and have even crunched the numbers to back
                                                      in our community.”                                on Friday. In addition to the denim privileges,
it up. Together, the 28 employees at the firm
                                                      Sarah Devoll, Director of Business Development    donors can also cast a vote for their favorite
volunteer over 1,000 hours of their time to
local non-profit organizations each year. “A                                                            cause, with the total proceeds going to the
lot of us grew up or went to college here,” says    Through volunteerism, team members have             winning organization.
DeVoll. “We all have a personal stake in our        the opportunity to express themselves and           “We work hard for our clients every day, but we
community.” In fact, BKC is represented on          their passions as individuals. “I have a heart      believe it’s important to have experiences outside
over a dozen boards in Southwest Michigan,          for babies, but we have some huge animal            of yourself,” says DeVoll. “It opens your eyes to
and DeVoll herself serves as executive chair of     lovers here as well,” she says. “Everyone is        how fortunate you are and makes you recognize
the Kalamazoo division of the March of Dimes.       committed to a different cause, and we love         how important community really is.”

16        269MAG.COM            HOLIDAY 2019
learning opportunities available to get you
                                                                                                 [where you want to go].” In fact, if an employee
                                                                                                 wants any kind of professional development,
                                                                                                 all they have to do is ask.

                                                                                                “ A career here is not an
                                                                                                  upward ladder—it’s an
                                                                                                  intertwining lattice.”
                                                                                                    Jennifer Smith, Senior Recruiter & HR Specialist

                                                                                                 One of the many learning opportunities offered
                                                                                                 at Consumers Credit Union is called “Grab an
                                                                                                 Assignment.” This program enables a team
                                                                                                 member to temporarily take over a job in a
                                                                                                 different department. “What’s great about this
                                                                                                 opportunity is that it benefits the employee,
                                                                                                 because they’re learning a new skill set and
                                                                                                 exploring career avenues, but it also benefits
                                                                                                 Consumers because we’re building bench
                                                                                                 strength,” says Smith. Team members who opt
                                                                                                 into Grab an Assignment help a different team a
 Unlock Your Professional Destiny at                                                             few hours a week—and if they find that the new
                                                                                                 position suits them, they just might update their
 Consumers Credit Union                                                                          career path. “It’s really cool to be able to watch
                                                                                                 someone we hired thrive in a position I wouldn’t
 CREDIT UNION
 K a l a mazo o , M I                                                                            have imagined,” she says. “We have all kinds
                                                                                                 of stories like that throughout the organization.”

 Consumers Credit Union knows                   As part of the team’s evaluation process,        In fact, Smith’s own career path is one of these
 all about growth. Over 300                     employees at Consumers fill out a “passion       stories. After graduating from college, she
 employees work at the credit                   and purpose” form. The document identifies       started at Consumers Credit Union as a teller.
 union’s 20 West Michigan                       what a team member is particularly good at,      “At that point, I didn’t know what I wanted to
 offices, with more joining its                 what they love doing, and where they want        do exactly,” she says. “I learned the company’s
 ranks every year.                              to take their career. “We build those goals      foundation and commitment to growing its
                                                together at a ‘Performance GPS’ meeting that     people.” Over time, Smith made a move to the
                                                allows us to draw up a path designed to help     Consumers marketing department. She later
 Jennifer Smith, senior recruiter and human
                                                the team member navigate their career at         discovered a passion for recruiting, which
 resources specialist, credits the Consumer’s
                                                Consumers,” explains Smith.                      landed her in her current position.
 team for the organization’s success. “We’ve
 found that if we have happy and engaged        The credit union’s team members can also         As a result of its professional development
 employees, we’ll have happy and engaged        follow internal career pathways mapped out       strategy, Consumer’s Credit Union enjoys an
 members,” she says. “And I believe one         in a company-wide playbook. “A career here       incredibly high retention rate. Its engaged team
 of the biggest keys to engagement is           is not an upward ladder—it’s an intertwining     members know they are right where they need
 professional growth.”                          lattice,” Smith says. “There are all kinds of    to be to pursue the careers of their dreams.

Teams who score in the top                        20%         in engagement have                         59%              less turnover.
                                                                                                          Source: “State of the American Workplace,” Gallup, 2017.

                                                                                                HOLIDAY 2019               269MAG.COM                            17
89% of workers at
                                                                                                                                         companies that
                                                                                                                                         support well-being
                                                                                                                                         initiatives are more
                                                                                                                                         likely to recommend
                                                                                                                                         their company as a
                                                                                                                                         good place to work.
                                                                                                                                    Source: “Work and Well-Being Survey,”
                                                                                                                                 American Psychological Association, 2017.

Eat, Drink, and Be Merry in the                                                                               “ Our warehouse workers
                                                                                                                are best friends with sales
Imperial Beverage Family                                                                                        reps, and executives are
                                                                                                                friends with drivers.”
BEVER AGE DISTRIBUTOR                                                                                           Lindsay Cekola, Human Resources Manager
K a l a m azo o , M I

Since the repeal of prohibition in                     In the summer, the Imperial team heads out on
1933, Imperial Beverage has had a                      togetherness excursions to uncork their bottled-
presence in Michigan.                                  up workday stress. They go camping, cheer on
                                                       the Detroit Tigers, and have been known to ride
                                                       a mechanical bull or two. One of the highlights
Today, over 80 years later, it keeps good cheer
                                                       of every summer is the “Beers on First”
flowing in every county in the state. With new
                                                       picnic, a company-wide softball tournament.
bars, breweries, and tasting rooms drawing
                                                       On this one day a year, the usually chummy
ever-bigger crowds to Southwest Michigan’s
                                                       Imperial Beverage team is divided. “It’s super
downtowns, the company is enjoying a
                                                       competitive,” says Cekola. “We play a full
renaissance not seen since its early days.
                                                       tournament and rent out T-shirt cannons and
A visit to Imperial Beverage’s warehouse in            bounce houses for the whole family.” Six months
Kalamazoo finds an ever-expanding treasure             later, Imperial’s holiday celebration is also a hit.
trove of libations with aisle upon aisle of beer,      Like most family holiday parties, it’s kid-focused,
wine, spirits, nonalcoholic drinks, and even           featuring gingerbread and movies like “Elf.”
whipped liquors. With the recent addition of
                                                       Cekola believes events like these help Imperial
spirits to its shelves, the company’s inventory
                                                       Beverage maintain the close-knit culture that has
has expanded to over 9,000 brands. Human
                                                       been the key to its ongoing success. “We owe it
Resources Manager Lindsay Cekola says that
                                                       all to our employees,” she says. “To thank our
Imperial’s strategy for growth hinges on its ability
                                                       team every year, the company organizes another
to maintain a small-business feel. While it’s
                                                       celebration: Employee Appreciation Week, and
true that team members love being able to take
                                                       last year, we had a ‘Dress as Your Favorite Drink’
home free cases of beer every Friday and order
                                                       day. One of our warehouse associates wore a
company-covered Ubers on demand, the close
                                                       Plungerhead [Wine] costume and worked all day
relationships they share across departments
                                                       with a toilet plunger on his head.”
keep them coming to work with a smile.
                                                       If you were to ask any of Imperial’s 390
“Everyone here knows each other. Our warehouse
                                                       employees to tell you their favorite part of the
workers are best friends with sales reps, and
                                                       job, they would likely say the friendships they
executives are friends with drivers,” she explains.
                                                       form with their good-humored coworkers. And
“To make us more of a family unit as we expand,
                                                       the company intends to keep it that way.
we organize huge events.” As Imperial Beverage
knows well, nothing brings people closer than
sharing a laugh (and a drink).

18         269MAG.COM             HOLIDAY 2019
89% of Human Resources
                                                                                                       leaders agree

                                                                                                            That ongoing peer
                                                                                                         feedback and check-ins

                                                                                                                        are key for
                                                                                                               successful outcomes.

                                                                                                       Source: SHRM/Globoforce Employee Recognition Report, 2018.

                                                 members on track as they take on massive,             By meeting regularly, team members can
Breaking It Down                                 multi-year undertakings, AVB has adopted a            divide their yearly or quarterly goals into

and Building It                                  unique mode of operations.                            manageable daily responsibilities. “I also
                                                                                                       have a set of accountabilities,” says Dobson.
                                                 Behind the day-to-day operations of the
Up With AVB                                      organization, in much the same way as an
                                                                                                       “The EOS gives us clear direction on what
                                                                                                       we’re supposed to do and how we’re going to
                                                 operating system manages the functions of a
Construction & Development firm                                                                        be judged so we can coordinate big projects
po rtag e, M I                                   computer, is AVB’s Entrepreneurial Operating
                                                                                                       together and complete them on schedule.”
                                                 System (EOS). “It’s a business management
To witness the growth of Southwest               system that allows you to break down big,             AVB uses EOS like scaffolding that allows
Michigan is to see AVB’s team in                 scary-sounding objectives into bite-sized             the company to reach even greater heights.
action.                                          pieces,” explains Dobson. Under this system,          “Our EOS also helps us lead employees
                                                 every employee is assigned specific goals             through stages of professional development,”
The company is a leader in both residential                                                            says Dobson. “With clear, quantifiable goals,
and commercial development, and its people       “ We have a desire to build                           it takes the guesswork out of what that next
are driven by a passion for creating great         things that most people might                       career stage is going to look like and when
places to live and work. “We have a desire to      not think are even possible.”                       someone is ready to make the leap.” The
build things that most people might not think      Greg Dobson, Chief operating officer & principal    real-time feedback and guidance from EOS
are even possible,” says Chief Operating                                                               provide AVB structure to stay the course and
Officer and Principal Greg Dobson. “I can’t      and responsibilities. Each week, progress             coordinate its long-term projects.
pick a favorite [project]. It’s like picking a   towards these goals is assessed with a trusted        So, when any AVB employee drives past a
favorite kid; you can’t do it.”                  mentor while allowing for the individual’s            newly constructed neighborhood, they can
Like children, AVB’s projects take a long        course to be adjusted if needed. With an              point to a physical representation of their
time to grow up—Dobson says that the             organizational system like EOS, AVB can               daily efforts and be proud of what their team
company’s recent Corner@Drake development        not only build hundreds of houses along with          has accomplished together.
in Kalamazoo took 25 years from land             huge community hubs but also build up its
acquisition to completion. To keep its team      team members at the same time.

                                                                                                      HOLIDAY 2019              269MAG.COM                          19
Only the Best
Benefits for
the Team at
Nulty Insurance
Independent Insur ance Agency
K a l a m azo o , M I

Knock on the doors of Nulty
Insurance, and you’ll find a
staff of experts in personal and
business insurance, as well as                                      70% of employers have improved their physical
                                                                    environments to encourage healthy behaviors.
employee benefit services,
waiting to welcome you.                                                                 Source: “How Top Employers are Controlling Health Care Costs, Focusing on Wellbeing,” Willis Towers Watson, 2018.

Helping clients prepare for whatever the future   the new benefits have had a significant impact                   One of the other uncommon ways Nulty takes
might bring is the company’s top priority.        on the health of his teammates—one employee                      care of its team is by taking financial health
But when it comes to looking out for its own      credits the stair-stepper Nulty provided for                     into account. Whether team members are just
employees, Nulty Insurance makes sure that        helping her lose almost 40 pounds.                               entering the workforce or looking towards
its team members are covered too.                                                                                  retirement, the company has found that
                                                  The company also believes that emotional and
                                                                                                                   hosting financial education classes and 401k
“There are many spokes on the wheel of            mental wellness bears the same importance
                                                                                                                   counseling has relieved the financial worries
wellness,” says Director of Marketing Adam        as physical. It began by adding an Employee
                                                                                                                   that might hang over the workday.
Burke. “We want to touch on every single one.”    Assistance Program (EAP) to its list of benefits
For Nulty, this means that on top of offering     and inviting mental health professionals to                      “Health, mental, and financial wellness mean
excellent traditional benefits, the company       speak on the seriousness of issues like anxiety                  something different for everyone,” Burke says.
also provides first-class physical, mental, and   and depression. Plus, for some therapeutic                       “The labor market is tight right now, and we
financial wellness programs.                                                                                       have to make sure that our team is well cared
                                                                                                                   for.” For an annual check-up of Nulty’s cultural
Years ago, Nulty Insurance started getting        “ There are many spokes
                                                                                                                   health, its staff participates in an engagement
serious about physical health. It tore down         on the wheel of wellness.
                                                                                                                   survey conducted by Humanex Ventures. “One
its cubicles and purchased stand-up desks           We want to touch on
                                                                                                                   of the questions on the survey asks, ‘Would you
for every team member who wanted one.               every single one.”
                                                                                                                   recommend your workplace to someone you
Then, it began paying for gym memberships           Adam BUrke, Director of Marketing
                                                                                                                   know?’” Burke says. “Our goal is to provide
in full, providing a yearly $150 allowance for
                                                                                                                   the benefits and support our team needs to
wellness-related events like marathons, and
                                                  relaxation, Nulty welcomes a masseuse to its                     respond with an enthusiastic ‘yes!’”
switching to flex-time. “People know they can
take some time during the day to go to fitness    office each month for 30-minute stress-melting
classes,” says Burke. “You’ll see them change     massages. “We treat our people as human
into their gym clothes and come right back        beings, not just employees,” says Burke.
after they get a workout in.” He reports that     “Sometimes, it means being unconventional.”

20        269MAG.COM           HOLIDAY 2019
The Kalamazoo Promise
Is on a Mission

                                                                                                                                    94%
Communit y Development
K a l a mazo o , M I

The Kalamazoo Promise (The                              Each week, employees bring their passions to a
Promise) is known far and wide                          full-team huddle to discuss the week that was
as one of the nation’s premier                          and the days ahead. “When we’re in the huddle,
community development programs,                         we’re all looking at different perspectives,” says
and education is just one of its team’s                 Amy Terzino, culture operations manager.                of employees at highly
many purposes—and passions.                             “Essentially, we have an invisible student              engaged companies say
                                                        in the middle. We’re all working toward the
                                                        common goal of improving that student’s life.”
                                                                                                                 the people they work
The Promise employs specialists who come
to work every day eager to break down the
                                                        Not only do team members talk about what’s on          with help each other out.
                                                        the horizon for the coming week, but they also          Source: “The Best Practices of the Nation’s Elite Employers,”
barriers that stand between Promise Scholars                                                                         Best and Brightest Companies to Work For, 2019.
                                                        share personal challenges and successes. As
and success, and its roster represents a
                                                        Terzino puts it, “Sometimes we get tears in the
plurality of backgrounds, cultures, and ages                                                                  bonds within the team with some one-on-
                                                        huddle. But mostly, we get cheers.”
that reflect the diversity of its community.                                                                  one time while providing the opportunity to
“Every one of our team members is creative,                                                                   address the hurdles employees face in and out
passionate, and brings something different              “ Sometimes we get tears
                                                                                                              of the office. “We ask the difficult questions.
to the table,” explains Executive Director of             in the huddle. But mostly,
                                                                                                              There are no taboos,” he says. “Sometimes,
Community Relations, Von Washington Jr.                   we get cheers.”
                                                                                                              people are afraid to ask for help. It takes a
                                                          Amy Terzino, Culture Operations Manager
Passion is a big part of the selection process at The                                                         level of authenticity on the part of everyone
Promise—the organization hires those who come                                                                 here so we can open up and be ourselves.”
                                                        The team supports each other through
with a deep-rooted devotion to its mission and                                                                By encouraging team members to be their
                                                        good times and bad. To keep everything in
empowers them to let their love for the community                                                             true selves in the workplace, The Promise
                                                        perspective, it embarks on “Culture Walks and
define their roles. Team members help students                                                                creates an environment where everyone can
                                                        Culture Talks” twice a year. Over lunch and
find successful careers and maximize community                                                                bring their authentic and unadulterated
                                                        on a stroll through the community, employees
collaborations to help groups address pressing                                                                perspectives, passions, and strengths to bear
                                                        have the chance to confide in a mentor.
issues, including clean water, shared prosperity,                                                             for the benefit of the Kalamazoo community.
                                                        Washington says the intent is to develop closer
and generational poverty.                                                                                     Its team is truly on a mission.

                                                                                                             HOLIDAY 2019               269MAG.COM                              21
An Interconnected                                 to maintaining that culture is to bring all those    throughout the year and exchange them for
                                                  smiling faces together regularly. For example,       prizes, including cash, gift cards, and CTS swag.
Culture at                                        the full CTS team gathers for a daily morning        More often than not, team members choose
                                                  meeting at the company’s headquarters. “We           branded shirts over cash incentives. “We
CTS Telecom                                       take that time to review the plan for the day, but   are all truly invested and proud of working
                                                  more importantly, give recognition and thanks        here,” Haydo says. “Almost 20 percent of our
T EL ECOMMUNICAT IONS COMPA N Y
                                                  for a job well done,” she says. These meetings       workforce has been here for over 20 years—
Ga les b u r g , M I
                                                  allow for interactions between teams that would      the fact that we have such high employee
                                                  otherwise rarely be in the same building while       retention speaks for itself.” Whether providing
An office nestled in a beautiful                  providing the perfect opportunity to celebrate
wooded corner of Galesburg, MI,                   stand-out moments together.
may seem like an unlikely place                                                                        “ Almost 20 percent of our
                                                  With high-fives in the hallway, office Olympics,
for the headquarters of a high-tech                                                                      workforce has been here for
                                                  and spur-of-the-moment celebrations, dull
internet company.                                                                                        over 20 years—the fact that
                                                  moments are few and far between at CTS. But
                                                                                                         we have such high employee
                                                  fittingly, the CTS team has a bit more high-tech
Inside, CTS Telecom’s technical skills and                                                               retention speaks for itself.”
                                                  way to celebrate the stand-out work of their
vast network empower it to compete with                                                                  Heather Haydo, Chief Financial Officer
                                                  coworkers. “The most popular form of recognition
and win against the largest multinational         we have is an app called Kudos,” says Haydo. “It
corporations in their business. CTS also has      looks and feels a lot like social media. Employees   tech support, setting up custom phone systems,
another competitive edge—a committed and          create posts and give recognition and points to      transferring data around the world, or locating
supportive team that is as bright and connected   each other for going above and beyond.” The          a squirrel bite, the team at CTS Telecom
as its fiber-optic network.                       team has since renamed its program “Chewdos”         supports each other through it all. Every
“We Answer the Call” is their motto, and CTS’s    in honor of its mascot, Chewy T. Squirrel. “In       employee knows their hard work will be seen,
culture of team recognition and togetherness      our business, squirrels sometimes chew on            recognized, and rewarded, making them more
is obvious to any visitor. Chief Financial        and damage fiber optic cables,” she explains.        than willing to go the extra mile for each other,
Officer Heather Haydo explains that the key       CTS team members collect their “Chewdos”             and each of the company’s clients.

                                                                                                               89% of employees at winning
                                                                                                             companies say their organization
                                                                                                               promotes a positive culture.
                                                                                                        Source: “The Best Practices of the Nation’s Elite Employers,”
                                                                                                             Best and Brightest Companies to Work For, 2019.
Purpose-oriented
                                                                                                         employees are
                                                                                                         54% more likely
                                                                                                         to stay at a
                                                                                                         company for more
                                                                                                         than five years and
                                                                                                         30% more likely
                                                                                                         to be high
                                                                                                         performers than
                                                                                                         those who work
                                                                                                         for a pay Check.

Community Is A Way Of Life At
First National Bank of Michigan                                                                          Source: Imperative Workforce Purpose Index, 2015

BANK
K a l a mazo o , M I                              Lansing; in each market, all decisions are          As Kalamazoo has grown in recent years,
                                                  local, made by a local management team and          so too has First National Bank of Michigan’s
A visit to First National Bank of
                                                  Board of Directors so the bank can always do        location there with its team of 43, leaving it
Michigan, located in the heart of
                                                  what’s best for its community.                      a little cramped for space. But when it came
downtown Kalamazoo, comes with
                                                                                                      time to search for a new location, the bank
a complimentary cup of locally                    But it’s not only business decisions that First
                                                                                                      never dreamed of leaving its city. When team
brewed coffee and warm smiles                     National Bank of Michigan sources locally.
                                                                                                      members packed up their desks in October,
from familiar faces.                              Just as it doesn’t buy the coffee served in its
                                                                                                      they didn’t have to go far—its new location was
                                                  lobby from the grocery store, it purchases its
“We have customers who come in every day,”                                                            right next door!
                                                  pens, staplers, paper, and other office supplies
says President and CEO Dan Bitzer. “We                                                                “We did a full renovation of the building,”
think of everyone who walks in as family.”                                                            says Bitzer. “We did it for our team, but also
                                                  “ At the end of the day,
And because much of its team has worked                                                               the community. We spent extra dollars to
                                                    we’re here to serve our
together for the entire 13 years the bank                                                             make sure the whole block looks first-class for
                                                    community—every decision
has been in the community, its internal                                                               Kalamazoo.” Plus, ever thinking of its local
                                                    is made with that in mind.”
environment is much the same.                                                                         community, First National Bank of Michigan
                                                    Dan Bitzer, President & CEO
“First National Bank of Michigan is a                                                                 made sure to hire only local contractors and
community bank, and a community bank                                                                  subcontractors to complete work on its new
means just that,” Bitzer says. “We’re here to     from local vendors. “It’s very important to us      digs, something Bitzer says was no easy task.
service the customers and the community the       to support where we live, work, and raise our       “Our team members and our customers like to
best we can, and it starts with our employees.”   families,” says Bitzer. Staying true to this        see us put money back into the city,” he says.
The company has 87 employees spread               value, the bank purchases everything it can,        “At the end of the day, we’re here to serve our
across branches in Grand Rapids, Holland,         down to branded mugs and clothing, from             community—every decision is made with that in
Kalamazoo, and a loan production office in        local businesses.                                   mind. Nothing could be more important to us.”

                                                                                                     HOLIDAY 2019              269MAG.COM                   23
Although the company’s outdoor campus has plenty
                                        Get Up and                                                  of benches, chairs, and tables, the most sought-after
                                                                                                    outdoor space to work in is its Upfit outdoor space.
                                        Get Outside at                                              “Upfit came out of our study of human behavior and
                                                                                                    insights into how people work and interact outdoors,”
                                        Landscape Forms                                             says Marshall. The structure is outfitted with
                                                                                                    whiteboards and power outlets as well as automated
                                        Designer & Manufacturer of
                                        Custom Environments                                         louvered roofing that automatically adapts to
                                        K a l a m azo o , M I                                       weather changes. Designed for spaces like university
                                                                                                    campuses, hospitals, and public parks, Landscape
                                        It should come as no surprise that                          Forms’ own Upfit structure is the most popular on-site
                                        at Landscape Forms—one of the                               workspace for both meetings and focused independent
                                        world’s premier manufacturers of                            work. “When people ask, ‘Where are we meeting?’
                                        outdoor site furnishings, lighting, and                     chances are, it’s the Upfit tables,” says Marshall.
                                        structures—people like to get outside.
                                        The company’s benches, streetlights, bike racks, and        “ For me, if I have an
                                        more can be found everywhere from the Kalamazoo               undisturbed hour outside
                                        Mall to Barbados to London. “Chances are you’ve
                                                                                                      with the breeze blowing, I
                                        seen [our products] and not even realized it,” says
                                                                                                      can get so much more done.”
                                        Jim Marshall, vice president of culture. “My family is
                                                                                                      Jim Marshall, Vice President of Culture
                                        embarrassed to travel with me because I’ll be lifting
                                        the lids on trash cans to see our sticker on the bottom.”
                                                                                                    Imbedded in Landscape Form’ credo is the ambitious
                                        Landscape Forms, Marshall explains, constantly tries
                                                                                                    goal of doubling every six years. Though this may
                                        to find new ways to make the outdoors a place where
                                                                                                    seem aggressive, it’s a mark the company has been
                                        people can learn, work, play, and relax. “We like to say
                                                                                                    more than able to meet during its 50-year history by
                                        that we’re all designers here,” he says. “We often wax
                                                                                                    smashing preconceptions and encouraging creativity.
                                        poetic about how we’re artful problem-solvers.”
                                                                                                    “No matter your role at Landscape Forms, we want
                                        The company found that the best way for a team to           you to break the mold,” says Marshall. “We have to
                                        break out of conventional thinking is to break out of       constantly shake things up. We want people getting
                                        the traditional workplace. “At Landscape Forms, when        out from behind their desks and going outside. Even in
                                        we’re trying to figure out how will we build a new          our manufacturing plant, we never bolt anything down
                                        product, we want to collaborate,” says Marshall. “If        because everyone knows it’s not going to be there in
                                        you walk through our offices, you’ll see whiteboards all    six months.”
                                        over and drawings pinned up on the walls. But for me,
                                        if I have an undisturbed hour outside with the breeze
                                        blowing, I can get so much more done.”

                                    43% of the best places to work offer
                                 meditation/relaxation areas for employees.
                                  Source: “The Best Practices of the Nation’s Elite Employers,”
                                       Best and Brightest Companies to Work For, 2019.

24   269MAG.COM   HOLIDAY 2019
87% of employees
                                                                                                                                  expect their
                                                                                                                                  employer to
                                                                                                                                support them in
                                                                                                                                balancing work
                                                                                                                                 and personal
                                                                                                                                 commitments.

                                                                                                                                       Source: Glassdoor, 2017

WSI Finds Time                                             In the summer months, kids are welcome to tag
                                                           along to Kalamazoo Growlers games attended by

for Work and Life                                          the company and its annual party. And though
                                                           everyone on staff looks forward to these events,
                                                           most would say their favorite perk is WSI’s policy
s ta ffing a nd recruit men t firm
                                                           for summer Fridays. After logging 40 hours in a
K a l a mazo o , M I
                                                           week, WSI employees have the option to take the
WSI’s mission is to “empower                               rest of the day off after lunch time. “I love it,” says
                                                           Rogalski. “It totally changes your weekend. You
people to live their best lives.”
                                                           get to really spend that time with your family and
As a staffing and recruitment firm, this means helping     with your kids. We’re a hard-working team, so you’re
people find a profession where they will be successful     probably already working your 40 hours before noon
and fulfilled; however, the company’s guiding purpose      on Friday. It’s a great reward.”
also translates to the way it treats its internal staff.   In all seasons, WSI understands that sometimes             that we’re there, and we’re willing to do everything
Culture Manager Lauren Rogalski puts it this way,          it’s impossible to leave your lives at the door            we can to make it easier for them.” One time, when
“We know that WSI is just a part of our employees’         before coming in to work. “We spend a lot of time          an employee’s husband was preparing for his first
lives, but we don’t demand that it be the main focus.                                                                 year of teaching at a local school, WSI sponsored a
We believe that you should be able to have fun here                                                                   drive to collect school supplies to fill his classroom.
                                                           “ We spend a lot of time                                   Rogalski says it was one of the most successful
while still being happy in your outside life.”
                                                             together. We’ve been through                             collections she has seen.
To guarantee an optimal work-life balance for its team,
                                                             a lot of ups and downs here
WSI holds that family will always come first. “Family                                                                 For WSI, connecting its clients to the right jobs
                                                             with our coworkers.”
will always take precedence over work,” says Rogalski.                                                                requires making sure its employees can live their
                                                             Lauren Rogalski, Culture Manager
“We blur the lines between work and family. It’s                                                                      best lives inside and outside of work. “We really just
not abnormal to see kids sitting in offices with their                                                                want to put people in a place to be as successful as
parents who are trying to finish something up.” WSI’s      together,” she says. “We’ve been through a lot of          they can be,” says Rogalski. The company’s guiding
no-questions-asked policy when it comes to family          ups and downs here with our coworkers. Our team            philosophy is that teams are engaged only when they
ensures that its employees never feel guilty leaving an    celebrates together, but we also come together when        know the people they work with and care about their
hour early to be at the bus stop or a dance recital.       times are tough. We stop by, make sure they know           lives in and out of the workplace.

                                                                                                                     HOLIDAY 2019            269MAG.COM                   25
Honor Credit Union Finds
                                                                                 Big Value in Intentional Spaces
                                                                                 Credit Union
                                                                                 B er r i en S pr i n g s , M I

                                                                                 In business for over 85 years, Honor                  between teams. But when someone needs
                                                                                 Credit Union has only had a unified                   a little privacy, they can always step into a
                                                                                 headquarters since 2016.                              conference room or sit on a comfy and secluded
                                                                                                                                       couch. “I love the fact that we can embrace
                                                                                                                                       both [privacy and collaboration],” she says.
                                                                                 With its team scattered across Benton Harbor          “I write a lot in my role, and sometimes I just
                                                                                 and St. Joseph in rented buildings, “We had a         need a quiet spot to work.”
                                                                                 lot of different people going different ways,” says
                                                                                                                                       Walking through the credit union’s offices,
                                                                                 Brand Manager Stacey Dodson. “We were having
                                                                                                                                       the atmosphere is electric in the shared
                                                                                 a harder time pulling together as one.” Leaning
                                                                                 into its values of collaboration, transparency, and
                                                                                                                                       “ There’s glass everywhere for
                                                                                 teamwork, Honor Credit Union built a brand-new
                                                                                                                                         a reason. We’re a financial
                                                                                 hub in Berrien Springs to bring its employees
                                                                                                                                         institution, but we’re one
                                                                                 together under one roof.
                                                                                                                                         that’s transparent.”
                                                                                 Now that it could design a new space from               Stacey Dodson, Brand Manager
                                                                                 scratch instead of squeezing into rented
                                                                                 space, Honor Credit Union did not waste this          spaces, with vibrant art on the walls and team
                                                                                 opportunity to make the new office feel like          members working together. But you don’t have
                                                                                 home. “Everything about the building—inside           to go far to find a secluded corner couch or
                                                                                 and out—was intentional,” says Dodson. Even           the coveted “spaceship” private booth on the
                                                                                 the smallest details, like the color schemes          top floor. Even more popular is the bookable
                                                                                 and artwork, were chosen to reflect the credit        relaxation room, complete with a massage
          88% of highly engaged                                                  union’s values and brand. “For example,               chair. “We’re growing, we’re busy, and we are

          employees report they                                                  there’s glass everywhere for a reason,” she           on the go constantly,” says Dodson “We know

          can choose where they
                                                                                 explains. “We’re a financial institution, but         how important it is to get the mental reset you
                                                                                 we’re one that’s transparent.”                        need to do good work.”
            work in the office                                                   In the spirit of transparency, Honor Credit           Honor Credit Union refuses to take a cookie-
          depending on the task.                                                 Union designed multiple creative spaces for its       cutter approach to its clients’ financials or the
                                                                                 employees, embracing an open office concept.          workplace. “To help our members achieve
                                                                                 Now, its individual teams are grouped together,       their financial dreams, we decided to break the
                                                                                 but they all work side by side. Dodson says that      traditional workplace mold, giving employees
                                                                                 the layout—with marketing working in the call         the option to work the way they can be most
 Source: “Engagement and the Global Workplace,” Steelcase Global Report, 2016.   center next to IT—increases collaboration             effective,” says Dodson.

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and even their weirdness,” says Senior Design
At Tekna,                                         Researcher Sarah Hollingsworth. “It’s how

Transparency is                                   we have meaningful relationships. We’re just
                                                  ‘real’ with each other.”                                                  Highly engaged
Part of the Design                                Keeping it real seems to be working. As its                                    teams are
                                                  client list expands, Tekna has been adding
                                                  more and more perspectives to the mix—the
                                                                                                                       21% more profitable.
Product Development Firm
K a l a mazo o , M I                              team has almost tripled in the five years of
                                                  Hollingsworth’s tenure. And the firm shows no
                                                  sign of slowing down.
The headquarters of the full-                                                                            Source: “State of the American Workplace,” Gallup, 2017.
service product development
firm Tekna is a hive of activity,                 “ We celebrate everyone’s                              For creatives, it can be hard to let people get
with industrial designers,                          quirks and even their                                a look behind the curtain before designs are
mechanical engineers, graphic                       weirdness. It’s how we have                          polished, but the transparency throughout the
designers, and creatives of                         meaningful relationships.”                           creative process is what sets Tekna’s culture
every kind huddled around                           sarah hollingsworth, Senior design researcher        apart.
computer screens and sketching
out new ideas on whiteboards.                                                                            “There’s something really risky about being that
                                                  Tekna’s authenticity extends beyond its walls, too,    up-front and authentic,” says Hollingsworth.
                                                  defining interactions with clients and partners.       “It forces you to be vulnerable.” She believes
The space—with ceilings high enough to
                                                  Hollingsworth says that in the consulting world,       that, by laying out what she calls the “creative
allow for an airplane to be suspended above
                                                  it’s easy to go through the motions on a project,      messiness” throughout a project’s lifespan,
the design team—leaves plenty of room for
                                                  even if you don’t believe in the product. “Some        the firm is able to work through problems
big ideas, but Tekna’s openness is more than
                                                  firms may spend a client’s money even if they          and design a product that’s even better than
physical.
                                                  don’t think the idea will be profitable. We find       expected. “Meaningful relationships create
For professionals of many different disciplines   that short-sighted,” she explains. “When you’re        meaningful solutions,” she says. “Our team is
to rally around one vision for a product, Tekna   playing the long game, you need to be honest with      not an assembly line. We make the most of our
believes that authenticity is an absolute         everyone.”                                             diverse skillsets and our clients’ input all the
necessity. “We celebrate everyone’s quirks                                                               way through.”

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