Working in India Dr. Wolfgang Messner Roundtable Internationalization BICCNet Munich, 18th January 2011
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Working in India Dr. Wolfgang Messner Roundtable Internationalization BICCNet Munich, 18th January 2011
India opened its economy in 1991; my experience working and living on
the subcontinent started just four years afterwards
Dr. Wolfgang Messner
Deutsche Bank
1995: first projects with Indian
software engineers
1998: Expatriate assignment as
program manager to India
since 2002
married to
Pratibha
Capgemini India
Head of exposure and
Offshore experience
Delivery DACH
2007-09
Expat assignment 2005/06
as delivery
director Visiting Faculty at
IIM-B
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
MESSNER_WORKING IN INDIA 180111.PPTX 2
In India, the IT and BPO services industry contributes 5.5% to the GDP;
export to Continental Europe has a share of 12%
Major IT and BPO locations in India
Tier-I cities
• Bangalore • Kolkata
• Chennai • New Delhi NCR (+ Noida, Gurgaon)
• Hyderabad • Mumbai (+ Navi Mumbai)
New Delhi NCR
Big
Northern Triangle
Kolkata IT/BPO exports from India
Entire market size: USD 49.7b (FY 2010)
Mumbai
Hyderabad APAC Rest of World
Continental
Small Europe 7%
Southern Triangle 12% 2%
Bangalore
Chennai
18% 61%
UK USA
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
MESSNER_WORKING IN INDIA 180111.PPTX 3
Workplaces are organized in an open space concept with individual
cabins for higher-ranking employees
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
4
MESSNER_WORKING IN INDIA 180111.PPTX
The size of the industry offers possibilities to industrialize offshore IT
delivery thereby going beyond factor cost savings
Offshoring and Industrialization
Professional Offshore Delivery
• Delivery excellence through
quality control
• Lean delivery
• Domain experience through
• Efficiency increase
training, projects, and
• Quality increase customer intimacy
Offshore
• Intercultural awareness
Industrialized IT Factory
• Governance of development
process along assembly line • Factor cost reduction
(in-built quality) Industria- • Better availability of
• Pre-fabrication, re-use, lization resources
and common tools & templates
• Specialized resources
• At every step, best input leads to best
output, and best end product
One could theoretically reap benefits through industrializing IT delivery in the Western world as well. However, only
the project and resource concentration in India creates the necessary leverages.
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
5
MESSNER_WORKING IN INDIA 180111.PPTX
India‟s IT industry has grown by a factor of 10 within the past ten years
and is projected to grow further to 10m employees by 2020
IT industry growth and challenges
Supply vs. demand Corporate training
shortfall centers
Employees
(thousand) Stress on the
education system 2,500
2,500 “Scrape the barrel
2,286
a little deeper” 2,196
Fast-track Career disalignment 2,010
2,000 promotions and India vs. West
salary hikes Software
1,621 993
958 (export)
Quality frameworks
860
1,500
Scarcity of and certifications 1,293
experienced 690
middle managers 1,058
1,000 513 BPO
830 768 (export)
390 738
670 700
296 553
522 205 415
500 430 316
284 170 180 216
230 162 Domestic
190 106 500 525 market
70
352 365 378 450
246 285 318
198
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Financial
Data: Nasscom Analysis estd. Year
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
6
MESSNER_WORKING IN INDIA 180111.PPTX
The rising importance of India in the global world creates a feeling of
„new worth‟ within India – and is nurtured through campaigns
Times of India commercial with Amitabh Bhachan
The New India
• Pulsating dynamic new India
• Buys out foreign companies
• History is turning a page
• It’s time to fly!
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
MESSNER_WORKING IN INDIA 180111.PPTX 7
When working across borders, culture seems to be the most neglected
source of challenge; but differences are real and felt
Cultural perceptions
What Germans think about Indians What Indians think about Germans
• Polite, indirect • Quality-oriented
• ‘No’ is difficult; always say ‘Yes’ • Cold, aggressive, brutally direct
• Unreliable • Serious, no sense of humor
• Dependent on others • Reliable, punctual
• Not open to problems • Perfectionists, dedicated to work
• Passive, need clear instructions • Work-life balance (vacation)
Source: Intercultural trainings conducted by Wolfgang Messner
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
8
MESSNER_WORKING IN INDIA 180111.PPTX
These differences are driven by values and attitudes; they are invisible
at first glance, but impact the work style the most
Comparison of Indian and German Values
Collectivistic Individualistic
people-oriented society task-oriented society
• Family • Punctuality
• Hospitality • Orderliness
• Spirituality • Quality
• Respect for Elders • Individuality
• Dependability • Education
Indian values German values
Only when we are fully aware of our differences, we can develop synergies and work together to a successful cross-
cultural relationship.
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
MESSNER_WORKING IN INDIA 180111.PPTX 9
In order to successfully work in India, first and foremost, it is important
to consider both the Indian as well as the home culture as equal
Qualities Required for Working in India
Competences Components of intercultural competences
• Non-ethnocentrism. Does not consider own culture to be superior
Affective competences to others
• Open-mindedness. Open towards new ideas and experiences
• Empathy. Able to put him/herself in others‘ places and to share their
emotions
• Cultural awareness. Knows that behaviour is culture-bound and
Cognitive competences may differ from person to person
• Self-awareness. Knows him/herself well, propensity towards
introspection
• Self-confidence. Is not shy or insecure
• Realistic expectations. Has realistic, detailed expectations of the
host country and its inhabitants
• Motivation for success. Has a strong orientation towards
pragmatism and useful action
• Tolerance for ambiguity. Able to handle uncertain and contradictory
Behavioral competences situations
• Communication skills. Able to communicate skilfully in the host
language
• Respect. Appreciates and tolerates his/her counterparts
Source: Gelbrich K (2004) The Relationship between Intercultural Competence and Expatriate Success.
Die Unternehmung, Vol 3/4 (58)
Copyright © 2011 Dr. Wolfgang Messner. All rights reserved.
MESSNER_WORKING IN INDIA 180111.PPTX 10Thank you for your attention!
Dr. Wolfgang Messner
Principal
Head of Offshore Delivery
Capgemini Deutschland GmbH
Carl-Wery-Str. 42
D-81739 München / Germany
Phone: +49 151 4025 0875
Fax: +49 69 9515 2518
E-Mail: wolfgang.messner@capgemini.com
wolfgang.messner@gmail.com
www.wolfgangmessner.com
Dr. Wolfgang Messner, 10 Elm Bank Mansions, The Terrace, Barnes, London – SW13 0NS, U.K. Copyright © 2011 Dr. Wolfgang Messner.
Email: wolfgang.messner@gmail.com All rights reserved.You can also read
