Writing Capability, samples and pricing - JANUARY 2019 - Embrace Creative
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JANUARY 2019
Writing
Capability, samples and pricing
Let’s get down to business.
Emma Bracey Andrew Bracey 271 Skye Point Road
Owner/Creative Lead Editorial Lead Coal Point, NSW 2283
0488 362 805
www.embrace-creative.com
What we do.
Good writing lets people understand your idea.
The best writing actually sells it.
We think what you have to say is important. OUR APPROACH
The quality of your writing impacts how people
Expressing your ideas in an impactful and
perceive you and can be a major influencer on the
engaging way gets you noticed.
decisions they make about your brand.
We take a deep dive to understand you and
It’s often the little things you don’t notice in your copy
your goals, then craft the messaging that gets
that make all the difference.
you where you want to go.
Embrace Creative are not experts in the fields of
WE VALUE
industrial scale water treatment facility architecture,
Considered creativity travel insurance, running government programs, or
Cookie cutter approaches are great for cookies. managing home improvement retail centres. But we’ve
Your business is not a cookie. delivered engaging writing that enabled the people
that are experts in those areas to sell their ideas,
Collaboration
messages and products to their audiences.
We believe in partnerships and trust. We’ll be
the Chewbacca to your Han Solo. We can do this because we take the time to
understand what you do. We research, we ask you the
Exceeding expectations
right questions and we actually listen to the answers.
We’ll walk 500 miles, then 500 more.
This simple approach, combined with years of
Integrity and respect
writing experience and training, has seen us produce
Our R-E-S-P-E-C-T starts at home and
AAA grade:
extends to our partners, clients and all those
we encounter. – Marketing copy
– Press releases
Openness and transparency
– Web copy
We won’t BS you. So there’s no unpleasant
surprises – just delight. – Taglines
– Video scripts
Approachability and accessibility
– Presentation copy
We’re not precious or stuck up. Talk to us any
time about (almost) anything. – Event naming
– Product information
– Blogs, op-eds, features and news articles
– Professional and personal communications such as
emails on behalf of clients
– Internal communications
Let’s talk about how, together, we can put the
right words in the right order for you, and get
your audience making the right decisions about
your brand.
Writing © Embrace Creative 2019
RE-TALE
THERAPY
AN INDUSTRY MAGAZINE BY AVENTUS
TO INSPIRE PEOPLE TO EXPERIENCE THE JOY
of crea t ing a beau tiful home and lifest yle
Photo credit: Provincial Home Living
RETAILER UPDATES OUR NEW CENTRES
Retailer News and More Castle Hill Super Centre and Marsden Park Home
Page 04-23 Page 16-17
ISSUE 6, AUGUST 2017
Aventus 'Re-Tale Therapy' magazine
Authored the majority of the articles and copy for in-house
company publication including CEO’s letter, centre updates
and event summaries, many of the feature articles, all the
headlines and article stand firsts.
Writing © Embrace Creative 2019
Hayward & Co. website
Authored all copy across website (including tagline) as part of
a rebranding project undertaken for Hayward & Co.
VISIT WEBSITE
Writing © Embrace Creative 2019
2018
Love Juice website
Authored copy, including taglines, for rebranding project
undertaken for Love Juice.
VISIT WEBSITE
Writing © Embrace Creative 2019
2018
Belmont Bayview Caravan Park website
Authored copy, including tagline, across website as part of
rebranding and website update project for client.
VISIT WEBSITE
Writing © Embrace Creative 2019
2018
The intrepid pioneers of wine in the
Hunter Valley have bent fortune their
way. Their passion and dedication
to taming the land and conditions
in one of the wettest wine growing
regions in Australia has forged a
great winemaking tradition that
continues today.
Every lovingly tended vine block has
a unique tale that continues to unfold
with each passing vintage. Hunter’s
Fortune Wines shares the very best of
the rewards lifted from the soils of this
prestigious and bountiful wine region.
Hunter's Fortune wine
Charged with establishing a new wine brand from scratch,
coined the brand name, created brand-story and ultimately
authored copy for bottle labels.
Writing © Embrace Creative 2019
2018
MAKE PINTEREST
WORK FOR YOU You’re aware that social media
is crucial to your business but
2 HOUR WORKSHOP FOR you’re still trying to pin down
BUSINESS-MINDED MUMS exactly how it works best for your
FRIDAY 23.3.18 | 10AM-12PM unique needs.
ON-SITE CRÈCHE AVAILABLE
KARIONG NEIGHBOURHOOD CENTRE You know you could be missing
key customer engagement
You’re aware that social media is crucial to your
business but you’re still trying to pin down exactly how
opportunities, and compromising
growth, but as a working mum you
it works best for your unique needs.
You know you could be missing key customer
engagement opportunities, and compromising growth,
but as a working mum you don’t have the time to work
it out by yourself. don’t have the time to work it out
You’re not alone.
Join a small group of like-minded local businesswomen
and learn some quick & simple skills that will put
by yourself.
Pinterest to work for you.
Spaces are limited to just 10 per group so secure your
ticket today!
On-site childcare provided by qualified and
You’re not alone.
experienced staff.
TICKETS ONLY $55
ON-SITE CRÈCHE $10 PER CHILD
Join a small group of like-minded
local businesswomen and learn
some quick & simple skills that will
To learn more and purchase a ticket visit: humanitix.com/event/pinterest-for-your-business
For more information about Coastal Kindred visit us online or send us an email: put Pinterest to work for you.
Email: hello@coastalkindred.com.au
coastalkindred.com.au #coastalkindred @CoastalKindred
Coastal Kindred
Commissioned to provide copy for event flyers promoting
Pinterest workshop.
Writing © Embrace Creative 2019
2018
sai global
Authored script for SAI Global Consumer Trust Index
animated video.
VIEW VIDEO
Writing © Embrace Creative 2019
2018
AHI INSURANCE
Overhall of company website copy to reflect AHI’s updated
brand persona.
VIEW WEBSITE
Writing © Embrace Creative 2019
2018ATLAS ENGINEERING
Atlas Engineering Group’s web relaunch required the creation
of new copy across the company’s site including capability
statements, case studies, services descriptions and web pages.
VIEW WEBSITE
Writing © Embrace Creative 2019
2018elana imogene
Business and personal bio copywriting completed for hair
stylist and make-up artist
VIEW WEBSITE
Writing © Embrace Creative 2019
2018Pricing.
item Rate
Copywriting $80 p/h
Copy Editing $60 p/h
Proof-reading $60 p/h
Please note: minimum charge-out rate for all services is 2 hours. If you have on-going projects with small
adhoc pieces we would recommend our TImeBlock packages.
Get in touch to discuss your project.
Email: emma@embrace-creative.com
Call Emma: 0488 362 805
Writing © Embrace Creative 2019You can also read
