BOLOGNA DESIGN WEEK FUORISALONE CERSAIE 2019
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BOLOGNA
DESIGN
WEEK
FUORISALONE
CERSAIE
2019
23~28
september
2019
W W W. B O LO G N A D E S I G N W E E K . C O M
BOLOGNA DESIGN WEEK IS... BDW is an international most important fair in the sector manifestation dedicated to the after the Salone del Mobile in promotion of Design culture in the Milan. Emilia-Romagna, region of From 23 to 28 September 2019, central-northern Italy. Bologna Design Week presents An annual event organized in the Bologna Wunderkammern: a city historic center of Bologna on the to live and a heritage to discover in occasion of and in collaboration collaboration with the best Italian with Cersaie, the International and international design companies, Exhibition of Ceramics for through showrooms, art galleries Architecture and Bathroom and extraordinary openings of the Furnishings, the Italian second city's most secret places.
SEPTEMBER
BOLOGNA BECOMES
THE ITALIAN CAPITAL
OF CERAMICS
AND DESIGN
During the Cersaie week,
Design invades Bologna with
more than 200 events
in 6 days involving brands and
professionals already present
in the area as well as
investors, sponsors and
temporary exhibitors.
The historic center of the city
is an ideal showcase for
the promotion of Design
in Emilia-Romagna.
Our values From year to year, Bologna Design Week, with a substantial program of events, grows and enhances the cultural, economic and social heritage that distinguishes Design in Bologna through the sharing of skills and resources between professionals in order to disseminate and promote the culture of project in the fields of Design, Architecture and Art by combining innovation and future.. Experience This is the fifth edition of Bologna Design Week, an event created by Enrico Maria Pastorello - General Manager - and Elena Vai - Creative Director - and organized by Youtool, their marketing and communication agency that since 2011 creates synergies between designers and companies. Sharing Bologna Design Week is an integrated communication project that intends to tell and promote the creativity and design of companies, retail, art galleries, designers and architects, intending to present their own event during the week of Design celebration.
BDW 2018:
key facts & figures
5 days 55.000 visitors 180 events 9 istitutional
from tuesday +22% vs 2017 partners
to saturday
12.000 e-mails 10 main sponsors 9 main locations
qualified leads
At the end of the event, the Sponsor Plus
companies will receive the qualified leads database
of registered visitors as well as professional photos
in site for their marketing and sales initiatives.
BDW 2018:
visitors
+175%
60000 55.000 visitors
50000 45.000 visitors
40000 35.000 visitors
30000
20.000 visitors
20000
10000
0 2015 2016 2017 2018
BDW 2018: communication tools bolognadesignweek.com: 200K page views (+20%) The events and participants are promoted on the website with dedicated pages, an interactive map and a day by day events calendar social media: 22K followers (+10%) Facebook / Instagram / Twitter newsletter: 12k qualified leads app: 12K free download without registration duty (including an interactive map of events and a day by day agenda) 2 press conferences: 120 press kits distributed 180 articles published in both on- and offline media, among sectorial magazines and generalist monthlies, weeklies and dailies. merchandising: Totems / T-shirts / Pins / Bags / Bottles
They talk about us
Interni Italo
Abitare Repubblica
The Plan Il Venerdì di Repubblica
AD Il Corriere della Sera
Elle Decor Il Resto del Carlino
Icon Design Home Style Blogs Network
Exibart Casum
Artribune About
Casa Facile Archiportale
Cose di Casa Archiproduct
Press review 2018
180 features:
TV > 5
DAILIES > 10
WEB > 30
MAGAZINES > 135
press reviewOnline communication tools Website The structure of the website follows a consolidated template that brings to the fore the main projects and the interactive map of Bologna with the indication of all the active points and various exhibitions, showrooms and participating companies. The objective is to immediately bring the user's attention to the fundamental points of the project, ie on the event agenda and on the special events focus (Sponsor Plus and Sponsors position). It is important to remind that every Bologna Design Week event has its own dedicated page that will always remain online. bolognadesignweek.com
Online communication tools App & Social media Over the years, Bologna Design Week has expanded its range of communication tools. More and more social media and the new App are marketing tools capable of reaching a vast audience and a profiled target. The BDW app, which can be downloaded for free without registration, allows easy use of the events with a day by day calendar and an interactive map to facilitate the orientation among the more than 200 initiatives in the city. The user can create a personalized event booklet for the organization of his entire week of design lover. Since 2016, Bologna Design Week has focused a lot on the role of social media, especially on the official Facebook and Instagram pages, as tools to communicate to users the events and activities taking place in the city center.
BDW 2019 how to join the project Do you want to participate in BDW 2019? Do you have a place / event / brand to promote? Do you want more appeal during Cersaie? It will be possible to join the project of the next Design Week from 1 April 2019. Taking part is very simple and you can do everything from your devices by following the few steps necessary to register and sign the agreement. You can sign up until 31 August 2019.
BDW 2019 how to join the project The steps to follow are: 1. 2. 3. 4. Choose the format Complete the online form Settle the fee Verify the data Identify from our various Complete the online Pay the amount Check online the packages the preferred application form on corresponding to the completeness and format for joining the bolognadesignweek.com chosen plan, followed by a correctness of the project. For any doubts or and follow the instructions regular commercial invoice information and content further information contact sent and inserted in the us by phone or email to form enrico@youtool.it
BDW 2019
how to join the project
You can take part in the event as:
ESTIMATE ON REQUEST
Exhibitor Sponsor Technical
·basic Plus Sponsor
·sponsor
Organizing a dedicated Promote your brand in a Promote your brand
event: vernissage, completely unique way, through a branding
exhibition, workshop, talk, through a dedicated strategy or strategic collaboration
cocktail party or other and communication plan within BDW 2019BDW 2019
exhibitors
Bologna Design Week offers three types of communication plan for exhibitors: Sponsor Plus, Sponsor and Basic.
Each position provides different levels of visibility and communication.
Basic Sponsor Sponsor Plus
€200 + VAT €500 + VAT €3000 + VAT
Visibility on the website *
Visibility on the app
Totem event + window sticker
Event presence in:
Special events section
Slideshow on website's homepage
Dedicated newsletter
Collective newsletter
Article in BDW Magazine
Post Facebook
Post Instagram
Instagram Stories
Sponsor position logo
Sponsor Plus position logo
Presence in our Press ReleaseBDW 2019
Basic exhibiting | € 200 + VAT
The company participating in Bologna Design Week by adhering to the Basic exhibitor package is guaranteed
good visibility with a very advantageous minimum investment.
Event reporting on the website map and on the App
Presence in the day by day events calendar on the website and on the App
Dedicated page to the showroom / place
Dedicated page to the contents of the event with notification and display of the exhibition location
Totem of the event + window sticker to be placed in the exhibition spaceBDW 2019
Sponsor exhibitor | € 500 + VAT
The company that participates in Bologna Design Week choosing the Sponsor package obtains a very
important and strategic visibility as an active supporter of the project.
Event reporting on the website map and on the App
Presence in the day by day events calendar on the website and on the App
Dedicated page to the showroom / place
Dedicated page to the contents of the event with notification and display of the exhibition location
Dedicated page to the contents of the event in the special events section
Rotational box on homepage with list of special events
Totem of the event + window sticker to be placed in the exhibition space
1 Facebook post consisting of a gallery and a mention referring to the article
1 dedicated newsletter where the sponsor and their events are presentedBDW 2019
Sponsor Plus exhibitor | € 3,000 + VAT
Sponsor Plus is the most important and prestigious position in Bologna Design Week. Being a Sponsor Plus
means promoting your brand in a unique way within the district, becoming part of the project by sharing with us
part of the communication strategies, being always present in all the communications released, having greater
visibility in the press conferences organized by BDW, having guaranteed the support of promotion towards all
the press, and being our point of reference for the whole promotion of the project.
Quote in the BDW Press Release
Own Press Release on A4 letterhead included in the BDW press folder
Event reporting on BDW website map and on the App
Presence in the day by day events calendar on BDW website and on the App
Dedicated page to the showroom / place
Dedicated page to the contents of the event with notification and display of the exhibition location
Dedicated page to the contents of the event in the special events section
Rotational box on homepage with list of special events
Slideshow of sponsor content and image on homepage
Totem of the event + window sticker to be placed in the exhibition space
1 dedicated newsletter where the sponsor and their events are presented
1 dedicated Facebook post
1 dedicated Instagram post
1 Instagram Live StoryFOLLOW
BOLOGNA
DESIGN
WEEK
#bolognadesignweek2019
Bologna Design Week
@bolognadesignweek
@bolognadesign
media partnerB D W I S C U R AT E D A N D O R G A N I Z E D B Y Y O U T O O L / D E S I G N O U T O F T H E B O X
F U R T H E R I N F O A N D C O N TA C T
Enrico Maria Pastorello
General Manager BDW
enrico@youtool.it
+39 338 7276702
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