PARTNERSHIP PROPOSAL - Into the Ride
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PARTNERSHIP PROPOSAL
COMMUNICATE,
SHARE,TELL A UNIQUE
STORY, DEVELOP NEW IDEAS FOCUSSING ON
THE ORIGINS OF BOARD CULTURE
THE SURFING SCENE, THE EVOLUTION OF SNOWBOARDING,
SKATEBOARDING, THE INFLUENCE ON PRESENT-DAY
TECHNIQUES,
THE IMAGE, OMNIPRESENT AND INEXTRICABLY LINKED TO THIS
CAPTIVATING AND INSPIRING WORLD
OPEN YOUR MIND TO THE ADVENTURE
BECAUSE IT IS NOT ONLY ABOUT SKATING AND BOARDING
FROM A TO B, BUT ABOUT EVERYTHING THAT GOES WITH IT
THE AWAKENING OF THE SENSES AS WINTER ARRIVES...
© FVS Group – fvsgroup.ch / Page 2
OVERVIEW
INTRODUCTION p. 4
THE FVS GROUP : THE history p. 5
The vision p. 6
The activities p. 7
THE EVENT INTO THE RIDE : Who is it? p. 8
What is it? p. 9 - 15
The plan p. 16 - 17
The budget p. 18
PARTNERSHIPS : Why be a partner? p. 19
The proposals p. 20 - 24
Advertising services p. 25 - 26
© FVS Group – fvsgroup.ch / Page 3
INTRODUCTION
Into the ride is a new project initiated by the FVS Group in
collaboration with personalities in board sports and in freestyle in
general.
Unique in French-speaking Switzerland, this project aims to bring
athletes and fans together around an event combining
demonstrations, initiations, culture and music.
© FVS Group – fvsgroup.ch / Page 4
THE FVS GROUP – THE HISTORY
The leader in event planning in Valais.
The FVS Group is the trade name under which the Foire du Valais Association
has conducted its activities since 2007.
The aim of the association is to organise trade fairs and shows designed to
promote activities in the fields of craft, agriculture, trade, tourism and sport
throughout the entire region.
The FVS Group is based in the Martigny CERM, the leading exhibition centre in
the canton of Valais boasting 2 main halls (CERM 1 + 2) covering a total area of
more than 10,000 m².
In 2010, the FVS Group became the sole operator of the CERM. After signing the
agreement, the municipality of Martigny and the CERM joined the association.
© FVS Group – fvsgroup.ch / Page 5
THE FVS GROUP – THE VISION
The FVS Group is an independent, dynamic and innovative “live marketing”
company. It focusses on the needs and expectations of its customers with the aim of
meeting the initial objectives set by the partner companies and generating value
added for the region’s economy.
The FVS Group is the leader in the field of event planning within its market area,
covering the canton of Valais and its neighbouring regions (Chablais, Riviera, Fribourg,
Nord-Vaudois). The FVS Group is active both within the building it operates – the
CERM – and beyond its walls.
© FVS Group – fvsgroup.ch / Page 6THE FVS GROUP – THE ACTIVITIES
Organising fairs & shows
Operating the CERM
Organising events through FVS Event
Providing ticketing services
© FVS Group – fvsgroup.ch / Page 7INTO THE RIDE – WHO IS IT?
INITIATING COMMITTEE
Emilien Rossier Member of the FVS Group committee
Matt Rouiller CEO Levitation Company
Maude Richon Journalist with RTS sport
Fabrice Widmer Founder of Swiss Talent Project
François Burrin Manager of Ambassade Design
Frédéric Dayer Architect, events manager
MANAGEMENT
David Genolet Director of the FVS Group
Floriane Roch Project manager
AMBASSADOR
With the support of the event ambassador, Xavier De Le Rue, multiple
world snowboarding champion and an icon in the world of freeride.
© FVS Group – fvsgroup.ch / Page 8INTO THE RIDE – WHAT IS IT?
When? Friday 3 and Saturday 4 November 2017
Friday: 10 a.m. to 1 a.m.
Saturday: 9 a.m. to 3 a.m.
Where? At the CERM in Martigny
Who? The Into the Ride association
Target public? All fans of board sports and music,
families, sportspeople, professionals in the field, etc.
© FVS Group – fvsgroup.ch / Page 9INTO THE RIDE – WHAT IS IT?
a multidisciplinary event unique in French-speaking Switzerland focusing on
board sports and freestyle in general;
an area dedicated to board culture with a quality exhibition and the presence
of known brands;
a freestyle experience zone focusing on the activity itself with initiations to and
demonstrations of board sports;
a music programme with live music and DJs in line with the freestyle milieu;
the screening of films made by professionals;
conferences and meetings chaired by athletes and actors on the local freestyle
scene;
a networking area available to the athletes, ambassadors, partners and other
guests;
a bar and catering area;
a dedicated prevention area.
© FVS Group – fvsgroup.ch / Page 10INTO THE RIDE – WHAT IS IT? © FVS Group – fvsgroup.ch / Page 11
INTO THE RIDE – WHAT IS IT?
3 MAIN INTERACTION AREAS
1° BOARD CULTURE
- Sports represented: skateboarding, surfing and snowboarding
- Exhibition on board culture, highlighting the development of the disciplines, a presentation of objects and
photos and the presence of shapers
- Presence of stands, in particular run by the brands and associations involved in this field
- Representation of street design and activities linked to board sports
© FVS Group – fvsgroup.ch / Page 12INTO THE RIDE – WHAT IS IT?
2° FREESTYLE EXPERIENCE
- Sports represented: all board sports and associated derivatives
- Demonstrations of various disciplines and initiations for the general public
- Presence of athletes and ambassadors
© FVS Group – fvsgroup.ch / Page 13INTO THE RIDE – WHAT IS IT? © FVS Group – fvsgroup.ch / Page 14
INTO THE RIDE – WHAT IS IT?
3° MUSIC
- Music programme in the evening
- DJ on Friday
- Live music on Saturday
© FVS Group – fvsgroup.ch / Page 15INTO THE RIDE – THE PLAN CERM © FVS Group – fvsgroup.ch / Page 16
INTO THE RIDE – THE PLAN © FVS Group – fvsgroup.ch / Page 17
INTO THE RIDE – THE BUDGET
PRODUITS
Exposants/ Stands 60 000,00
Visiteurs & Billetterie 25 000,00
Sponsoring 140 000,00
Partenaires institutionnels 50 000,00
Total des produits 275 000,00
CHARGES
Location CERM et aménagement 28 000,00
Surveillance et nettoyage 18 000,00
Prestations de tiers 40 000,00
Presse et publicité 69 000,00
Hospitalité 8 000,00
Aménagements commerciaux 5 000,00
Aménagements Freestyle experience 35 000,00
Aménagements Music 55 000,00
Aménagements Films et conférences 2 000,00
Street Design 2 000,00
Frais de bureau 8 000,00
Réceptions - Officialités - Manifestations 4 000,00
Assurances - Divers 1 000,00
Total des charges 275 000,00
© FVS Group – fvsgroup.ch / Page 18INTO THE RIDE – WHY BE A PARTNER?
To reach a wide audience that is young at heart, active and committed;
To create a direct link with the world of freeride and freestyle through an event that is unique in
French-speaking Switzerland;
To enhance your visibility in the worlds of sport and music;
To take advantage of visibility before, during and after the event as well as through the presence
of your products during the event;
To ensure you enjoy broader recognition throughout French-speaking Switzerland;
To benefit from a networking platform with athletes, brands and professionals from the milieu.
The service is modular according to your needs and combines visibility and direct marketing.
© FVS Group – fvsgroup.ch / Page 19INTO THE RIDE – THE PROPOSALS
The different types of partnership
Official sponsor (CHF 35,000)
Main partners (CHF 20,000)
Area partners (CHF 8,000)
Official suppliers (min. CHF 4,000 in cash or services)
© FVS Group – fvsgroup.ch / Page 20 MAIN PARTNER -3-
1. VISIBILITY IN THE GENERAL EVENT COMMUNICATION (before, during and after)
Identification as a main partner - exclusivity in the field of activity guaranteed
Your logo on our communication media, in particular:
the printed material
- Event brochure
- Plan distributed to all visitors
- Flyers
the poster campaign
- A3, F4, F12 and F24
- Distribution in the main cities of the canton of Valais and the Swiss Riviera (SGA location),
tourist offices, stations (bus and train), shops, etc.
online
- Presence on our website (www.intotheride.ch)
- Newsletter of the FVS Group + ITR
- Social networks
the media
- Advertisements in the media
- Advertisements in press conferences and press releases
- Various advertisements (approx. 25) in the Valais, Vaud and Geneva press and the western Swiss
magazine
© FVS Group – fvsgroup.ch / Page 212. VISIBILITY DURING THE FAIR
Big screen: possibility of projecting a promotional film on the 4x3 m LED big screen outside CERM 1
Banners, beach flags or pennants: possibility of exhibiting institutional material during the event, in
agreement with the organisation
Promotion: promotional activity possible on site, in agreement with the fair management (max. 2
hours / day)
3. EXHIBITION AREA during the event, to be defined in agreement with the partner
4. VISIBILITY DURING THE LAUNCH EVENT
Advertisements in the media
Invitations
Presence and opportunity to speak
5. ACCESS TO THE EVENT
15 admissions to the concerts on Saturday
2 parking spaces
Additional needs at “exhibitor” rates
Value
• CHF 20,000 (Price not incl. VAT at 8.0%)
© FVS Group – fvsgroup.ch / Page 22 AREA PARTNER -6-
1. VISIBILITY IN THE COMMUNICATION DEDICATED TO THE AREA SPONSORED
Your logo on:
- all our communication media relating to the area sponsored
- our website (www.intotheride.ch)
- our social networks
2. VISIBILITY DURING THE FAIR
Banners, beach flags or pennants: possibility of exhibiting institutional material during the event in the area
sponsored, in agreement with the organisation
Promotion: promotional activity possible in the area sponsored, in agreement with the fair management (max.
2 hours / day)
3. EXHIBITION AREA during the event, to be defined in agreement with the partner
4. ACCESS TO THE EVENT / PR
5 admissions to the concerts on Saturday
1 parking space
Additional needs at “exhibitor” rates
Value
• CHF 8,000 (Price not incl. VAT at 8.0%)
© FVS Group – fvsgroup.ch / Page 23 OFFICIAL SUPPLIERS
1. VISIBILITY IN THE COMMUNICATION
Your logo on:
- our website (www.intotheride.ch)
- our social networks
2. VISIBILITY DURING THE FAIR
Banners, beach flags or pennants: possibility of exhibiting institutional material during the event, in
agreement with the organisation
3. EXHIBITION AREA during the event, to be defined in agreement with the partner
4. ACCESS TO THE EVENT
3 admissions to the concerts on Saturday
Additional needs at “exhibitor” rates
Value
• CHF 4,000 (Price not incl. VAT at 8.0%)
© FVS Group – fvsgroup.ch / Page 24ADDITIONAL ADVERTISING SERVICES
1. PRESENCE ON THE BIG SCREEN
Increase your impact with visitors to Into the Ride with your advertising on the following medium:
• 1 4x3 m LED big screen located at the entrance to CERM 1
The services provided are as follows:
• Perfect visibility, day and night, thanks to cutting-edge
LED technology
• Possibility of showing all types of media (static images, videos);
the screen has no sound
• Video duration per partner: 20 seconds (shown 8 times per hour / partner)
• Max. 12 partners per screen
• Continuous screening during the event
Price
1 4x3 m LED big screen, 1 screen located at the entrance to CERM1: CHF 1,500
* Included in the services provided to the official sponsor and main partners
© FVS Group – fvsgroup.ch / Page 25ADVERTISING SERVICES (CONTINUED)
2. ADVERTISING ON THE FLOOR OF CERM 1
Remind visitors of your presence by incorporating your advertising on stickers on the floor of CERM 1:
3 items, L 100 x H 100 cm
Location to be defined with the Into the Ride management team
Price: CHF 1,000
Production and installation included
Several partners
3. YOUR LOGO ON THE PLAN OF THE HALLS
Be more visible! We offer your the opportunity to incorporate your logo into the location of your stand on the plan at
the entrance to the event:
Price: CHF 300
Production and installation included
Several partners
© FVS Group – fvsgroup.ch / Page 26THANK YOU
FVS Group
Rue du Levant 91 – 1920 Martigny
info@fvsgroup.ch – fvsgroup.ch
www.intotheride.ch
Floriane Roch, Project Manager
floriane.roch@fvsgroup.ch
Direct line: + 41 27 722 07 16
Tel. FVS Group secretariat: + 41 27 722 00 34
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