Swedish Design Moves Milan
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Swedish Press Release Design March 2019 Moves Milan Sweden is back in Milan with HEMMA gone wild For most Swedes, the idea of HEMMA (HOME) is closely linked to a strong connection with nature. While this relationship is often romantic, nature can also be something threatening. What happens when it takes over?
Milan Design Week, Swedish Design Moves returns These include the Curve lamp for
9-14 April 2019 to Milan Design Week this year the museum’s library designed by
with HEMMA gone wild – a sequel Front and produced by Zero, Sand
Brera Design District
to the 2018 exhibition, HEMMA – dinnerware designed by Carina
Via Solferino, 15 Stories of Home. Seth Andersson in collaboration
with Design House Stockholm, the
Curated and designed by Joyn Ateljé dining table designed by
Access via: Bus 43,61,94,
Studio, HEMMA gone wild invites Matti Klenell (artistic director of
MM2 Moscova, MM3
visitors to experience an abs- the NM& project) and produced
Turati
tract and playful vision of home, by Gärsnäs, and the Botero chair,
from hallway to living room and also designed by Matti Klenell in
onwards through an unfolding collaboration with Peter Anders-
scenography that showcases the son and produced by Källemo.
best of Swedish design, drawn by
curiosity and a mood of mystery. Other featured designers include
Monica Förster, one of Sweden’s
Home is a place of refuge and most acclaimed designers who is
security – but it can also be a represented with her Retreat sofa
place from which to escape. for Fogia, which also brings
“Swedish landscape represents where we are from but it is only
one element of our story. It was important to us that this dy-
namic flow of influence be reflected throughout HEMMA gone
wild”, says Joyn Studio.
HEMMA gone wild explores the pieces by TAF Studio and Main to
complex relationship that we Milan this year.
have with home and the in- and fashion designer Lars Nilsson
fluences of both nature and who has collaborated with Van-
technology as they shape our dra Rugs on a number of projects
experience of living and our including Snö & Kol which brings
connectedness with the chan- Vandra Rugs to exhibit at Milan
ging world around us. Design Week this year for the first
time.
Just as a home is a reflection of
a personality, all of the pieces Sustainability is a driving in-
within the exhibition have been fluence for Sweden’s designers
selected for what they have and manufacturers.
to tell us and positioned with
careful consideration to how they Two leading design brands to
speak to each other. highlight in this regard are Bolon,
which launched in 1949 with rugs
Among the pieces shown are a produced from textile waste and
number of the 82 new objects today uses 33% recycled mate-
created for the Nationalmu- rials in its flooring products, and
seum’s NM& Collection – a acoustic product producer Baux,
unique collaboration between 32 which was founded on the belief
Swedish designers and 20 manu- that building materials should be
facturers, unveiled late last year. sustainable, surprisingly functio-
nal and remarkably beautiful.
Opening hours In addition to these designers As well as works supported by
Tue 9 to Sun 14 April, and brands, the breadth of de- Design by Umeå’s eXpression
sign talent across furniture and incubator.
9:30-19:00
lighting will be represented
by established design brands
Press preview - RSVP Asplund, Blå Station, Gemla, ”Swedish design finds its
needed and Tre Sekel and some of the unique expression in deeply
Mon 8 April, 14:00-19:00 country’s newest studios and felt values of equality and
brands: Massproductions, Myltha, accessibility paired with in-
Pholc and Studio Mia Cullin. novation and creativity - all
Opening cocktail
Co-hosted by reflected by the multitude
Bringing Swedish design to
Stockholm furniture & light
every element of the home, other of talented designers and
fair, Stockholm Design Week, brands invited to partici-
brands exhibited include Elec-
Stockholms Auktionsverk &
trolux, office design brands EFG pate in this year’s exhibition
Lauritz.com
and Ogeborg, bathroom specia- in Milan“, says Michael
Tue 9 April, 19:00-22:00 lists Westerbergs, urban design Persson Gripkow, Brand &
company Nola and wood-fired
Strategic Marketing Offi-
Fika for press - RSVP bathtub manufacturer Hikki.
cer at Visit Sweden and
needed
Emerging talents throughout project manager for Swe-
Tue 9 to Fri 12 April,
HEMMA gone wild will be accen- dish Design Moves.
10:00-11:30
tuated by the inclusion of the
work of students of Beckmans
College of Design and HDK HEMMA gone wild is an exhi-
Academy of Design and Crafts bition of contrasts – of colour,
and the winners of the Swedish light, material and sound,
national award for young desi- and also of feeling. Bring your
gners (Ung Svensk Form), many of curiosity and join us to expe-
whom will show graduation and rience HEMMA gone wild at this
prototype projects. year’s Milan Design Week.Joyn Studio Swedish Design Moves Press Contact Details
Joyn Studio is a small interior Swedish Design Moves is a pro-
architectural studio with one great gramme that aims to increase the UK & Germany
14 Septembre London
ambition: to put people in the right international awareness of Swedi- +44 7 82 85 88 88 6
mood. sh design (including architecture,
laurenebreas@14septembre.com
fashion and furniture/accessories)
Founded by Helena Eliason, Lisa and is commissioned by the Swedish
Grape and Ida Wanler, Joyn has Government. France
most recently won acclaim for its 14 Septembre Paris
design of the Restaurant Frantzén in The overall goal is to increase the +33 6 46 86 16 86
anastasiasilva@14septembre.com
Stockholm where the guest journey number of visitors to Sweden inte-
was conceptualised as a choreogra- rested in design as well as increa-
phy to a soundtrack created by the sing exports of Swedish design. USA
studio. bde New-York
The programme is led by Visit Swe- +1 847 609 0222
By observing what makes people den in collaboration with Architects beth.massey@bdeonline.biz
listen carefully, sit close, keep a Sweden, Swedish Fashion Council/
distance, get up and start dancing AFSB, the Swedish Federation of
or fall in love, Wood and Furniture (TMF) and Svensk @hemmagonewild
Joyn Studio knows how to put Form – The Swedish Society of Crafts
people in the right mood with the and Design. Products catalogue available
right combination of lighting, swedishdesignmoves.com from Mon. 8 April on Instagram.
sound and material.
Press kit available here.
joynstudio.se | @joynstudioYou can also read
