Prvca - America's Largest RV Show
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prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
September 14 -19, 2021
2021
SPONSORSHIP
PROGRAM
Pennsylvania Recreation Vehicle and Camping Association (PRVCA)
is pleased to present sponsorship opportunities to further your support
of the association, get your brand noticed and get your message out
to consumers to increase your sales.
prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
PRVCA is a statewide trade association focusing on education and promotion of the RV and
camping industry. The RV industry accounts for $726.5 million in direct economic output
for Pennsylvania.
Our services include:
• Free or reducted cost business training to help our members offer high quality service
through educated managers, supervisors and skilled technicians.
• A spring “open house” campaign to promote the industry and prompt consumers
to consider RVs and campgrounds for their vacation plans.
• We showcase the industry at Hershey America’s Largest RV Show® — a one-stop
shopping experience with RVs, campgrounds, services, accessories and more!
Seminars to educate consumers on buying RVs, maintaining an RV and the RV
lifestyle. Nearly 56,000 people attended the 2019 show and many purchased
RVs, booked RV destinations and campgrounds, and bought RV and camping
products. Other attendees left the show armed with the knowledge to help them
select an RV or related product in the future. Interest in RVing and camping remains high.
• We provide resources to assist consumers in finding their local dealers and
campgrounds. Our EXPLORE Pennsylvania magazine (45,000+ print circulation) also lists
our dealers and campground members and promotes the industry. In addition, our social
media accounts and newsletters have reached many more members and consumers.
Our packages allow you to maximize the value of your sponsorship
support across all PRVCA print, digital and event opportunities. We
look forward to partnering with you to help engage your potential
customers.
SAVE MONEY & MAXIMIZE YOUR EXPOSURE WITH A SPONSORSHIP PACKAGE.
For questions about PRVCA sponsorship and advertising opportunities, contact
Elizabeth Peroni, communications director, at 717.303.0295 or 717.982.1248 (cell).
2021 Sponsorship Opportunities
*Multiple sponsorships available at all levels.
PLATINUM LEVEL ($8,000) ($8,430 value) GOLD LEVEL ($5,000) ($5,380 value)
Two-page ad spread in the show program ($2,500 value) Full page ad in the show program ($1,500 value)
Logo listed on show entrance sign ($1,000 value) Logo listed on show entrance sign ($800 value)
Show Video Board Ad, select 3-days ($330 value) Show Video Board Ad, select 3-days ($330 value)
3-day Show Ad - Circular Ribbon under video board ($500 value) Show Website Ad ($1,000 value)
Show Website Ad ($1,000 value) Interactive banner ad on the Show mobile app ($300 value)
Interactive banner ad on the Show mobile app ($300 value) Company logo listed as a sponsor at the annual meeting
Company logo on the annual meeting recording recording (presented live and recording link on website)
2-Full page Ads in 2022 EXPLORE Pennsylvania magazine ($2,800) Full page Ad in 2022 EXPLORE Pa. magazine ($1,450 value)
Sponsor mention in Show press releases and on social media Sponsor mention in Show press releases and on social media
SILVER LEVEL ($2,500) ($2,695 value) BRONZE LEVEL ($1,500) ($1,670 value)
Half page ad in the show program ($850 value) Quarter page ad in the show program ($670 value)
Logo listed on show entrance sign ($600 value) Logo listed on show entrance sign ($300 value)
Show Video Board Ad, select 2-days ($220 value) Logo listed as a sponsor at the annual meeting
Logo listed as a sponsor at the annual meeting (presented live and recording link on website)
(presented live and recording link on website) 1/4 page ad in 2022 EXPLORE Pa. magazine ($700 value)
Half page Ad in 2022 EXPLORE Pennsylvania magazine ($1,025 value) Sponsor mention in Show press releases and on social media
Sponsor mention in Show press releases and on social media
Additional Sponsorships Prior sponsors have first right of refusal for sponsorship.
RV Giveaway (One sponsor only) Seminar Sponsorships (Industry $275; Public $450)
Donate RV to be displayed at the show Sponsor seminars on industry days or public days
Promotion on the Show website Your logo or artwork will be featured on all signage for the seminars.
Giveaway Ad with your logo in the Show Program Your logo featured on the program listing; on the website & mobile app.
TV commercial promoting giveaway Industry Days: ($275)
Show signage and video board Public Days: ($450)
MFR/Dealer
SOLD
Bags (One mfr./dealer & one booth sponsor per day) Concourse Ribbon Loop ($825 per day)
Sponsor provides eco-friendly (reusable bags) bags Video ribbon loops around the Giant Center concourse in a continuous
for attendees circle. (17664 x 40 px)
PRVCA Presents “Hershey America’s Largest RV Show”
logo with 2021 dates required on both sides of the bag Video Boards ($110 per day)
All artwork must be approved by PRVCA Ad posted on large overhead area board with multiple smaller screens
strategically placed around the arena. (1920 x 1080 px)
Golf Cart Taxi ($2,250) One sponsor only
Golf carts provide transportation around the show Circular Ribbon under Video Board ($165 per day)
and into the parking lots. Ad ribbon runs in a continuous loop around the large
Your logo on the cart signage, SOLD overhead video board. (2912 x 96 px)
including front static cling with booth #
Your logo on the sponsorship materials NEW
Exhibitor Coffee OPPORTUNITY
Purchase coffee for exhibitors during the show. FOR 2021!
Online Ticketing ($1,650) Your logo displayed on the coffee table
Company name listed on every Show e-ticket pdf. Industry Days: ($1,000 total) q9/13/21 ($500), q9/14/21 ($500)
Public Days: ($4,500 total)
q9/15/21 ($1,000), q9/16/21 ($1,000), q9/17/21 ($1,000),
Ticket Tents ($1,650 - if renting tent only) (maximum 3 sponsors) q9/18/21 ($1,000), q9/19/21($500)
Bring your own 10’ x 10’ tents with your logo
or rent tents with a vinyl decal of your company logo NEW
Tents located at the North and West gate entrances Hand Sanitizer Wipes OPPORTUNITY
FOR 2021!
and the Saturday gate entrance Keep attendees safe and advertise your brand.
Logo printed on wipe package for attendees
Upgrade any sponsorship to include our Public Days: ($10,000 total) 5,000 wipes handed out per day.
Sponsor Module on the Mobile App for $100 q9/15/21 ($2,000), q9/16/21 ($2,000), q9/17/21 ($2,000),
Mobile App Sponsorship listing separately $300 members q9/18/21 ($2,000), q9/19/21($2,000)
or $500 non members
(640 x 240 px) - Large or Thumbnail logo (120 x150 px)
Additional Advertising
Banners ($220 each) Outdoor Directional Signs ($800)
Hang your banner around the show perimeter (must face inside the show) Purchase outdoor floor decals with your logo to direct attendees
or in the Giant Center lower level. to your display. (1 set of 16 signs)
Perimeter banner ($220 each) Giant Center Lower Level ($220 each) Limited to one sponsor per aisle.
America’s Largest RV Show thrives in Hershey with nearly 1 million
net sq. ft., 55,639 attendees and record sales in 2019.
Pennsylvania Recreation Vehicle and Camping Association
Show and Directory Guidelines
• RV Dealers can advertise their Pennsylvania and • Ad may not mention “Don’t buy until...”, “Wait
out-of-state locations if applicable in their ads. before you buy...”, or any other copy that
suggests waiting until after Hershey America’s
• All PRVCA regions are permitted to advertise, but Largest RV Show®.
CAN NOT mention their regional shows in the ad.
• Verbiage referencing your location during the
• All ads will be reviewed and objectional copy will show, if you are a Dealer or Manufacturer, should
be changed at the request of PRVCA. read your Block Number.
• Advertisers may promote special events, but not • Verbiage referencing your location during the
the the same dates as Hershey America’s Largest show, if you are a Supplier, should read your
RV Show®. booth number.
Print Advertising Requirements
Images Color
Image Resolution is 300 dpi. Lower resolutions All full color ads must be in CMYK format. Any
will result in poor quality. Artwork enlarged over RGB and/or Pantone colors will be converted. We
100% may result in an effective resolution of cannot guarantee color accuracy for converted
less than 300 dpi. All image files should be in images. All black and white ads must be in gray-
high-resolution PDF format. Artwork taken from scale or bit-mapped formats. Any color found in
the Internet is not typically acceptable since its black and white ads will be converted.
resolution is 72-96 dpi and is unsuitable for print.
All files must be built at 300 dpi or higher. Fonts
All fonts must be outlined or embedded within
your high-resolution PDF.
Questions? Please contact: Elizabeth Peroni at elizabeth@prvca.org
or 717.303.0295 or 717.982.1248 (cell)
Deadline: August 2, 2021
prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
2021 Sponsorship Reservation Deadline: August 2, 2021
Contact Name _____________________________________________________________________________________________________________
Phone ( ) _______________________________________________ Email ______________________________________________________
Billing Contact Information
Name ______________________________________________________________________________________________________________________
Address ____________________________________________________________________________________________________________________
City _________________________________________________________ State ___________________ Zip ________________________________
Phone ( ) __________________________________________ Email ___________________________________________________________
Name on Card _________________________________________________ Card # ___________________________________________________
Card Type: qVisa qMasterCard qDiscover (AMEX is not accepted) Exp. _________ Security code _________ Total ___________
Note: PRVCA can only accept $5,000 a year in credit card payments.
q Please send an invoice Once you have surpassed the $5,000 limit, all payments must be made via check.
Mail to: PRVCA, 4000 Trindle Road, Camp Hill, PA 17011
Sponsorship: q I will Sponsor at the following level:
qPLATINUM LEVEL ($8,000) qGOLD LEVEL ($5,000)
Two-page ad spread in the show program ($2,500 value) Full page ad in the show program ($1,500 value)
Logo listed on show entrance sign ($1,000 value) Logo listed on show entrance sign ($800 value)
Show Video Board Ad, select 3-days ($330 value) Show Video Board Ad, select 3-days ($330 value)
3-day Show Ad - Circular Ribbon under video board ($500 value) Show Website Ad ($1,000 value)
Show Website Ad ($1,000 value) Interactive banner ad on the Show mobile app ($300 value)
Interactive banner ad on the Show mobile app ($300 value) Company logo listed as a sponsor at the annual meeting
Company logo on the annual meeting recording recording (presented live and recording link on website)
2-Full page Ads in 2022 EXPLORE Pennsylvania magazine ($2,800) Full page Ad in 2022 EXPLORE Pa. magazine ($1,450 value)
Sponsor mention in Show press releases and on social media Sponsor mention in Show press releases and on social media
qSILVER LEVEL ($2,500) qBRONZE LEVEL ($1,500)
Half page ad in the show program ($850 value) Quarter page ad in the show program ($670 value)
Logo listed on show entrance sign ($600 value) Logo listed on show entrance sign ($300 value)
Show Video Board Ad, select 2-days ($220 value) Logo listed as a sponsor at the annual meeting
Logo listed as a sponsor at the annual meeting (presented live and recording link on website)
(presented live and recording link on website) 1/4 page ad in 2022 EXPLORE Pa. magazine ($700 value)
Half page Ad in 2022 EXPLORE Pennsylvania magazine ($1,025 value) Sponsor mention in Show press releases and on social media
Sponsor mention in Show press releases and on social media
Additional Sponsorships
qRV Giveaway qTicket Tents ($1,650 - if renting tents) qExhibitor Coffee
a Donate RV to be displayed at the show a Bring your own 10’ x 10’ tents with your logo Industry Days: ($1,000 total) q9/13/21 ($500),
a Promotion on the Show website or rent tents with a vinyl decal of your company q9/14/21 ($500)
a Giveaway Ad with your logo in the Show logo Public Days: ($4,500 total) q9/15/21 ($1,000),
Program q9/16/21 ($1,000), q9/17/21 ($1,000),
q Rent Tent q I will bring a 10’ x 10’ tent. q9/18/21 ($1,000), q9/19/21($500)
a TV commercial promoting giveaway
q North Gate q West Gate q Saturday Gate
a Show signage and video board
qHand Sanitizer Wipes
qSeminar Sponsorship Public Days: ($10,000 total) 5,000 wipes per day
qBags (One mfgr. & one booth sponsor per day) (Industry $275; Public $450)
a All artwork must be approved by PRVCA q9/15/21 ($2,000), q9/16/21 ($2,000),
q Industry Seminars: ($275) q9/17/21 ($2,000), q9/18/21 ($2,000),
Public Days: q Public Seminars: ($450) q9/19/21($2,000)
q9/15/21, q9/16/21, q9/17/21, a Logo listed on signs
q9/18/21, q9/19/21 qCircular Ribbon under video board
qConcourse Ribbon Loop ($165 per day)
qGolf Cart Taxi ($2,250) ($825 per day) Ad ribbon runs in a continuous loop around the
large overhead video board. (2912 x 96 px)
aYour company logo on golf cartSOLD
signs a Video ribbon loops around the Giant Center
concourse in a continuous circle. (17664 x 40 px)
a Your company logo & booth # on golf cart cling
qUpgrade your sponsorship to include
qVideo Boards ($110 per day) Mobile App Ad for $100
Ad posted on large overhead area board with
qOnline Ticketing ($1,650) multiple smaller screens strategically placed around
(640 x 240 px - Large or
a Company name mentioned on every Thumbnail logo (120 x150 px)
the arena. (1920 x 1080 px)
Show e-ticket pdf.
Continued on the back pageAdditional Advertising
See the PRVCA media kit for separate show program ads.
qBanners (Must face inside the show) qOutdoor Directional Signs ($800)
Hang your banner around the show perimeter aPurchase outdoor floor decals with your logo
or in the Giant Center lower level. to direct attendees to your display. (1 set of 16 signs)
qPerimeter banner 42” x 120” max. ($220 each) #________ a Limited to one sponsor per aisle.
qGiant Center Lower Level 96”x48” max ($220 each) #________
2021 show t-shirts are available for pre-purchase. See the separate form.
Return your sponsorship to: Elizabeth Peroni, PRVCA Don’t see a package that meets your needs,
4000 Trindle Road, Camp Hill, PA 17011 contact Elizabeth Peroni
or email: elizabeth@prvca.org
Questions: 717.303.0295 or to discuss sponsorship packages.
717.982.1248 (cell)
prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
4000 Trindle Road | Camp Hill, PA 17011
P. 717.303.0295 | www.largestRVshow.comYou can also read
