23-25 August 2019 - Yapakayi-nginyi Jangkarnik From Little Things Big Things Grow - Freedom Day Festival

23-25 August 2019

   Yapakayi-nginyi Jangkarnik
From Little Things Big Things Grow

“FROM LI T T LE T H IN G S
BIG THING S G ROW…”
The story of the Wave Hill Walk-off is an epic tale   pouring sand into Vincent’s hand continues to be a
of bravery and struggle taught in schools and         symbol of unity and inspiration for all Australians.
immortalised in the song From Little Things, Big
Things Grow.                                          Every August, people from across Australia gather
                                                      on Gurindji country for Freedom Day Festival, a
On 23 August 1966, two hundred Gurindji, Mudburra     celebration of Land Rights, self-determination and
and Warlpiri people took a stand against poor         community success.
working conditions and injustice when they walked
off Lord Vestey’s Wave Hill Cattle Station. Led by    The Gurindji people invite you to journey into the
Vincent Lingiari, this action sparked the national    heart of the Northern Territory for a unique and
Land Rights movement. The iconic image of Whitlam     memorable weekend of arts, culture, music and sports.

“GAT HER RO U ND PEO PL E LET
ME T ELL YO U A STO RY …”
Freedom Day is one of the most unique and remote
festival experiences Australia has to offer. Held
on Gurindji country, the birthplace of Aboriginal                            KALKARINGI /
Land Rights, people from all walks of life make the                           DAGURAGU

pilgrimage every August to celebrate in the spirit of
unity and pride. Ngumpin Kartiya Karru-la Jintaku-la -
Blackfella Whitefella Unite as One.

FREEDOM DAY MARCH                                        WAJARRA CEREMONY

The festival begins with a Welcome to Country and        The last remaining elders of the Walk-off are joined
the colourful Freedom Day march, which follows           by the new generation and special guests to share
the footsteps of the 1966 Walk-off to Lipananku          their stories of struggle, triumph and hope for the
(Victoria River).                                        future. This is followed by Wajarra, keeping the
                                                         story of Freedom Day alive through cultural dance
                                                         and song.

“THIS I S A S TO RY O F
SOMET HI N G M UCH M O R E… ”
ARTS EXHIBITIONS & WORKSHOPS                            MUSIC

The Karungkarni Art exhibition displays incredible      Freedom Day is arguably the best remote community
works created by highly talented local artists.         music line-up in Australia. Big name national acts to
Visitors are also welcome to try their hand at making   bush band legends have the crowds kicking up dust
spear, boomerang and coolamon guided by Gurindji        as they dance and fireworks light up the night sky.
master craftsmen.                                       Past performers have included Paul Kelly, Baker Boy,
                                                        Kev Carmody, Dan Sultan, Warumpi Band and Remi.

“HOW POWER AN D PR IVILEG E
C A NNOT MOV E A PEO PLE…”
SPORTS                                                 YOUTH EMPOWERMENT

The Freedom Day sports carnival sees teams from        Freedom Day Festival aims to inspire the next
across the Northern Territory battle it out for the    generation of Indigenous leaders. Schools from
Vincent Lingiari shield. Basketball and AFL uniform    across the nation join Gurindji youth to share culture
designs tell the story of local families’ connection   and explore positive pathways through a series of
to culture and country. Brave-hearted visitors         activities and forums.
are welcome to bring along their boots and join a
local team.

“W HO K N OW W H ER E T H EY STAN D
A ND S TAND I N T H E LAW … ”
Gurindji country was a last frontier of the collision   Gurindji history, culture, law and community life,
between European and Aboriginal culture. Visitors       guided by elders and the new generation.
are invited on a journey of truth-telling though

JINPARRAK AND THE WALK-OFF                              CONNECTION TO COUNTRY

Elders of the Walk-off talk about the hard years        An awe-inspiring journey of that begins with
working for Lord Vestey at Jinparrak (old Wave Hill     adventure into gorges filled with ancient rock art,
Station) and the stand they took for equal wages        through the years of European arrival and haunting
and the return of their land. The adventurous           massacre sites, and story-telling as the sun sets over
can walk in the footsteps of those brave men and        Gurindji Country. This is an exclusive experience
women along the 15km National Heritage Listed           offered for the very first time to festival visitors.
Wave Hill Walk-off Track.

“WE HAVE FRIENDS IN THE SOUTH,
IN THE CITIES AND TOWNS…”
SPONSORSHIP OPPORTUNITIES

Freedom Day Festival is a non-profit event led and    This festival would not be possible without our
delivered by the Gurindji Aboriginal Corporation.     highly valued sponsors. The Gurindji community
This local organisation is dedicated to advocating    is very grateful for the support we receive, and we
and working to improve the social and economic        invite you to stand with us and help make Freedom
wellbeing of our community through enterprise,        Day Festival a success this year and for many more
improved housing and facilities, local employment     to come.
and preserving Gurindji culture and heritage.

For the Gurindji people, Freedom Day Festival
is an important annual celebration that helps to
keep the Walk-off story alive and to showcase the
community’s many successes to other communities,
to interstate visitors, politicians, union leaders,
media representatives and more.

FE ST IVA L D E MOGR A PH I C S
                                                20% NON-INDIGENOUS

                                                80% INDIGENOUS

                                                3,000 EXPECTED ATTENDANCE

     FESTIVAL CO-ORDINATES                                      150 NEW
     17.4333˚, 130.8333˚1 e                                      Art pieces exhibited

                                                                 20 SPORTS TEAMS
     20 INDIGENOUS NATIONS                                       Battling it out for the
     Expected to be represented
                                                                 Vincent Lingiari shield

FE ST IVA L RE AC H
      TV
      News stories, historical documentaries and commercials across ABC, NITV, Southern Cross
      TV, Darwin TV and Indigenous Community TV. Sponsor logos featured on TV commercials.

      RADIO
      From Little Things song, festival highlights and stories featured on stations across the nation.

      PRINT MEDIA
      Feature editorials in newspapers and magazines, including news, travel,
      music publications. Festival posters distributed to city centres and remote
      communities. Festival sponsor logos features on festival posters.

      SOCIAL MEDIA
      Online and social media campaigns, E-news, Festival website, YouTube, Facebook,
      Instagram and Twitter. Sponsor logos featured across all platforms.

      STRATEGIC PARTNERS
      Government, schools and universities, Aboriginal peak bodies,
      health agencies, tourism bodies, unions, political parties.

PACKAGES AND ASSOCIATED BENEFITS

PLATINUM - $20,000                                  GOLD - $10,000
Speaking opportunity at the opening ceremony        Speaking opportunity at forums
and forums                                          Photo opportunity with elders of the Walk-off
Photo opportunity with elders of the Walk-off       Social Media Posts x 5
Video message of thanks from Vincent Lingiari’s     E-newsletter feature x 2
descendants
                                                    Expo Booth
Social Media Posts x 10
                                                    MC Mentions x 7
E-newsletter feature x 2
                                                    Festival Logo and Communications Kit
Expo Booth
                                                    Mid-tier Logo placement:
MC Mentions x 10
                                                       •• TV commercial
Festival Logo and Communications Kit                   •• Festival web page
Free camping accommodation x 5 guests                  •• Flyers & posters
Priority Logo placement:                               •• Concert Stage
   •• TV commercial                                    •• Press releases (8,000+ media contacts list)
   •• Festival web page                                •• Post festival video clips
   •• Flyers & posters                                 •• E-news
   •• Concert Stage
   •• Press releases (8,000+ media contacts list)
   •• Festival reports
   •• Post festival video clips
   •• E-news
   •• Festival email signature

PACKAGES AND ASSOCIATED BENEFITS

SILVER - $5,000                        OCHRE - $2,500
Social Media Posts x 4                 Social Media Posts x 2
E-newsletter feature x 1               E-newsletter feature x 1
Expo Booth                             Expo Booth
MC Mentions x 5                        MC Mentions x 2
Festival Logo and Communications Kit   Festival Logo and Communications Kit
Logo placement:                        Logo placement:
   •• TV commercial                       •• TV commercial
   •• Festival web page                   •• Festival web page
   •• Flyers & posters                    •• Flyers & posters
   •• Concert Stage                       •• Concert Stage
   •• Post festival video clips           •• Post festival video clips
   •• E-news                              •• E-news

“FROM LI T T LE T H IN G S
BIG THING S G ROW…”
Freedom Day is 100% delivered by the Gurindji
people and is part of much broader social and
economic development vision. Visitors are invited
by the Gurindji Aboriginal Corporation on a tour
of Kalkaringi community to share and learn about
success stories across enterprise, local employment,
housing, community facilities and preserving culture.

CONTACT

We look forward to welcoming you to Gurindji Country.

p    0402 414 232
e    luke@gurindjicorp.com.au
w    www.freedomday.com.au