MEDIA KIT 2020 - AUSTRALIA'S LEADING CYCLING MEDIA BRAND - Yaffa Media
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M E D I A K I T 2 02 0
M E D I A K I T 2020
AU ST R A L I A’ S L E A D I N G
C YC L I N G M E D I A B R A N D.
M E D I A K I T 2 02 0
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From the editor
2020 already! It can’t be true…
I don’t know about you but I vividly recall 1980’s and
1990’s thoughts about what life might be like in the year
2020. Progressing from dragster to Mongoose BMX (with
Tuffs!) to a Ricardo racer, I thought bike tech was pretty
outstanding back in the day – who would’ve ever imagined
how far things would come!
I guess the one constant of change is change. And as much as those old retro classics were
evolving in the 80’s, 90’s and 00’s, the trend is continuing (even more so!) today.
In the final edition of Bicycling Australia for 2019 we published a major feature – one that
is probably the most extensive article in the history of the title – on the next 12-months in
cycling. Titled ‘Vision 2020’ Peter Maniaty spoke with key players of the industry – from
Australia and around the world. In summary … It’s an incredibly exciting time to be an
enthusiast of the sport.
We are particularly excited about the year ahead – 2020 will be a huge year for men’s &
women’s cycling in Australia and we’ll be here to closely cover all aspects of the sport.
Just as the sport of cycling continues to grow, so too does Bicycling Australia. Our reach
now includes Australia’s #1 cycling magazine, four Gran Fondo events, five websites,
numerous social channels across Facebook, Instagram, Twitter, YouTube and Linkedin,
weekly newsletters, our Strava Club, comprehensive website and the new monthly Bicycling
Australia podcast!
Tens of thousands of Australian cycling enthusiasts have grown to trust, rely upon and
enjoy our content … and so as far as we’re concerned we are just getting started.
Join us in 2020… we know it’s going to be an exciting ride!
Nat Bromhead,
Editor
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Our audience, your customer
For our audience, road cycling is more than just a way of getting fit.
It’s a social occasion – an event where groups of like-minded people come together to
identify, to share and to compete.
It’s also a solitary pursuit – a zone where the individual can escape and relax, or focus and
push themselves to their limits.
It’s a lifestyle. And we’ve tapped into this, establishing a following of dedicated, die-hard, and
valuable riders.
70% 34% 64% 80%
are male are aged have a $100k+ ride over 3
30% are female 40-50 annual income times a week
(and growing)
50% 73% 87%
ride a race bike have made a purchase are influenced
and 50% ride an based on editorial/ by reviews
endurance bike advertising in the mag in the mag
70% 85% 45% 50%
ride 5,000 to ride in buy the best own bikes
15,000 km a year organised events equipment valued at $5k+
possible
M E D I A K I T 2 02 0
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Bicycling Australia portfolio
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1 M AG A Z I N E
Published bi-monthly, Bicycling Australia
is the magazine of choice for road cyclists
looking for high quality information and
entertaining articles that will help them
become better riders. A digital edition is
also available via Zinio.
Re ader ship: 35,000
(PUBLISHER’S STATEMENT DEC 2019) 1
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2 WEBSITE
BicyclingAustralia.com.au contains expert
training content, feature articles, events,
bike reviews and bicycling classifieds.
Month ly U n ique Us er s : 40,150
(GOOGLE ANALYTICS AVG. DEC 2019.)
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3 ENEWS
Twice a week (Wednesday and Sunday),
the enewsletters update our audience on
the latest bicycling news and information.
S u bs criber s : 14,000+
(AS AT DEC 2019) 2
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4 SOCIAL
A highly engaged and interactive
community
Face bo o k: 14,900 followers
Instagram: 7,600 followers
Twitter : 4,900 followers
You tube : 854 subscribers
3
S trava club: 3,577 members
4
(AS AT DEC 2019)
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5 P O D C A ST
Bicycling Australia produces a monthly
podcast. Guests include some of the
biggest names in the business. This is a fast
growing medium.
5M E D I A K I T 2 02 0
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Events and programs
Delivering our core audience to live events.
The Clare Classic, Mudgee Classic, Noosa Classic and Bowral Classic are unrivalled Australian
Gran Fondo experiences. Each event offers a challenging day riding through some of Australia’s
most picturesque regions. The events attract cyclists from all corners of Australia.
Rides vary in distance and difficulty, and each one even offers a shorter social ride where riders
can sample local delights en route.
Our flagship event, the Bowral Classic, is a mainstay in the Australian cycling calendar and
attracts 3,500+ riders from around the country and internationally.
Branding opportunities via sponsorships and event village presence are available for
these events.
E V E N T DAT E S
•• Clare Classic: 4-5 April 2020
••
Mudgee Classic: 3 May 2020
Noosa Classic: 16 August 2020
Bowral Classic: 18 October 2020M E D I A K I T 2 02 0
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Editorial calendar
JAN FEB
•• TDU – Mike Turtur / Caleb Ewan / Richie Porte
Women’s Cycling – 3 x major features on Kit, Top 10 Tips, history and future
MAR APRIL
•• Aussie Cycling, women’s Cycling & the Classics ( European and Mudgee!!)
Women’s Cycling Part II – 2 x features on female specific cycling.
M AY J U N E
•• Italy Special / Giro d Italia
Italian cycling – destinations / bike reviews / gear / all things Italy
J U LY AU G
•• Tour de France edition
Travel Special. Carry case reviews. 3 x French bike reviews.
SEPT / OCT
•• ‘It’s Classics Season’ Theme – Bowral / Noosa / preparing for Classics
Women’s Cycling – How far have we come in past year.
N OV / D E C
•• The Year Ahead – A look at cycling in 2021
Bikes of the future. What will be hot. Latest gear, What we saw at Eurobike.Rate card and material specifications 2020
Magazine Rates Website Rates eNewsletter Rates
Size Casual 3× 6× Section Size Monthly Size Monthly
DPS $4,191 $3,251 $2,723 Rails (x2)* $2500 eDM $2450 (per broadcast)
Full page $2,464 $1,914 $1,601 Billboard* $1500 Banner $875
Exclusive
½ page $1,601 $1,243 $1,040 positioning Extended Leaderboard $1100 Medium Banner $625
¹⁄³ page $1,359 $1,051 $880 Leaderboard $1000 MREC $750
¼ page $1,084 $842 $704 MREC $1237 RATES EXCLUDE 10% GST – PLEASE CONTACT THE
SALES MANAGER FOR FURTHER DIGITAL OPTIONS
RATES EXCLUDE 10% GST Background Skin* $3750
PREFERRED POSITION LOADING: OBC +30%, IFC +20%
Video $2900
ERPH +15%
Run of site Material Specifications
Leaderboard $1000
Size Width Height
Material Specifications MREC $810
eDM 600 900
Size Width Height * DOES NOT DISPLAY ON MOBILE SITE
RATES EXCLUDE 10% GST – PLEASE CONTACT THE Banner 600 90
DPS (trimmed) 440 297 SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Medium Banner 468 60
FP (trimmed) 220 297
MREC 300 250
½ page vertical 94 272 Material Specifications
ALL SPECS ARE IN PIXELS
½ page horizontal 193 133 Size Width Height
¹⁄³ page vertical 61 272 Background Skin* 1920 1200
Deadlines
¹⁄³ page horizontal 193 87 Rails (x2)* 160 750
Website and eNewsletter online
¼ page horizontal 193 64 Billboard* 960 250
material deadline is five days prior to
¼ page square 94 133 Extended Leaderboard 960 90
publishing. eDM broadcast material
ALL SPECS ARE IN MM Leaderboard 728 90
PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS deadline is 10 days prior to publishing.
MREC 300 250
SREC 300 100
Kea Pleasance
Deadlines Media and Sponsorship Manager
Video 16:9 aspect ratio
Issue Booking Material Publication P: 02 9213 8289
ALL SPECS ARE IN PIXELS
Jan/Feb 08 Nov 19 15 Nov 19 16 Dec 19 E: keapleasance@yaffa.com.au
Mar/Apr 20 Jan 20 27 Jan 20 24 Feb 20
Social Media Rates
May/Jun 13 Mar 20 20 Mar 20 24 Apr 20
Media Casual
Jul/Aug 15 May 20 22 May 20 22 Jun 20
Facebook post $1500
Sep/Oct 17 Jul 20 24 Jul 20 24 Aug 20
Nov/Dec 18 Sep 20 25 Sep 20 26 Oct 20
Instagram post $950
Content Marketing
Podcast sponsorship $750/month
Custom content/advertorial
options are available for all print
and digital platforms. Card rates
apply with a 30% production fee
loading if Yaffa creates the content.
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EXT. LEADERBOARD
LEADERBOARD
RAILS
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¹⁄4 PAGE BANNER
BILLBOARD*
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MEDIUM BANNER
MREC
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SREC
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HORIZONTAL ¹⁄³ PAGE HORIZONTAL
HORIZONTAL
UPDATED: 12 DEC 2019M E D I A K I T 2 02 0
Contact
Kea Pleasance
Media and Sponsorship Manager
P: 02 9213 8289
E: keapleasance@yaffa.com.au
Nat Bromhead
Editor
M: 0409 849 362
E: Nat@bicyclingaustralia.com
James Yaffa
Publisher
P: 02 9213 8293
E: jamesyaffa@yaffa.com.au
Published by Yaffa Media Pty Ltd
17-21 Bellevue Street, Surry Hills NSW 2010
P: 02 9281 2333 F: 02 9281 2750
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