ARRIVAL YOUR FREE GUIDE TO NEW ZEALAND - Media Kit 2016 - arrival magazine
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
YOUR FREE GUIDE TO NEW ZEALAND
ARRIVAL Media Kit 2016
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
YOUR FREE GUIDE TO NEW ZEALAND
The Magazine
ARRIVAL
Arrival is the only news-stand quality magazine targeting
New Zealand’s 3.0 million-plus annual inbound leisure
and business travellers.
13
YEARS
CIRCULATION
300K
MORE THAN
ONE M
AS NEW
ZEALAND’S
LEADING
READERS EACH YEAR TOURISM MAGAZINE + PER ANNUM
Published: Quarterly Distribution Locations:
• 128-page plus,
• Auckland Airport
• 210 x 275, gloss paper, perfect bound
• Christchurch Airport
• four-colour throughout
• Queenstown Airport
Publisher: People Media Group Arrival has a licence to provide magazines via more
than 14 purpose-built racks within international
Cover price: Free terminal arrival areas.
This means the passengers from all the airlines have
8 Chinese section: access to a free comprehensive guide on Arrival.
Reaching this fast growing FIT and SIT That’s a great way to say “Welcome to New Zealand.”
market segment
AUCKLAND AIRPORT:
Arrival is digitally linked: • On the way to Duty Free (just past Maori carvings)
Arrival Free Travel Guide tablet App • In the Customs Hall prior to clearing Customs
IOS and Android • Baggage Hall (bottom of escalator)
Search the app store for • Next to the main carpark pay machines for those
‘Free Guide to New Zealand’ visiting family and friends
• In the forecourt at the Airbus pick-up point
Arrival magazine special offers App
• In the taxi and shuttle bus forecourt
IOS and Android
Search the app store for CHRISTCHURCH INTERNATIONAL AIRPORT
‘Arrival Special Offers’ QUEENSTOWN AIRPORT AND SURROUNDS
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
YOUR FREE GUIDE TO NEW ZEALAND Annual visitor
ARRIVAL numbers
2.071 2.353
ANNUAL VISITOR
MILLION
1.824
MILLION
2.145 2.383
ARRIVALS
MILLION MILLION MILLION
2002 2003 2004 2005 2006
Arrival
magazine
launch
2.472 2.471
ANNUAL VISITOR
MILLION
2.417 2.449 2.533
MILLION
ARRIVALS
MILLION MILLION MILLION
2007 2008 2009 2010 2011
2.558 2.867
ANNUAL VISITOR
2.602 2.749
MILLION MILLION
ARRIVALS
MILLION MILLION YOUR FRE
E GUIDE TO
ARRIVAL
NEW ZEALAND
ARRIVAL
ISSUE 53
SPRING 2015
PEOPLE MEDIA
GROUP
2012 2013 2014 2015
SEE BACK
PAGES FOR
AT&T
FREE Need an
FREE
ARRIVAL
Airport
COUPONS
&
APP transfer?
digital guide
DISCOUN more than ONLY
New Zealand to
.......... .....
TS $2000
worth of
discounts
see coupon see
SEE
section * See page
coupon
COUPON
section
SECTION
5
P36 - P43
Arrival hits
136 pages!
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
The Market
YOUR FREE GUIDE TO NEW ZEALAND
ARRIVAL
Arrival magazine puts the spending power of more than
3.0 million international travellers in your hands.
71 23
PASSENGERS ON
3 %
MORE THAN MORE THAN
ARRIVE
M AUCKLAND
AT
AIRLINES
ARRIVING AT AUCKLAND
VISITORS PER
YEAR
INTERNATIONAL
AIRPORT
INTERNATIONAL AIRPORT
PICK UP ARRIVAL MAGAZINE
59% 71% of all visitors use a car/van
are not first time visitors
31% of all visitors use domestic air travel
89% 1,009,675 visited museums
are independent travellers
(FIT’s and SIT’s)
By definition FIT’s have not pre-
paid for accommodation, transport,
796,059 did a scenic boat cruise
entertainment or any activities and
SIT’s have only paid for one or two
of these. 758,158 viewed a cultural attraction
80% went shopping
*YE Sept 2014. Source NZ Stat
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
YOUR FREE GUIDE TO NEW ZEALAND
Other Media
ARRIVAL
Arrival is digitally linked to provide
the best of both worlds
80% OF INTERNET USERS
OWN A
SMARTPHONE
ARRIVAL TABLET APP
‘Free Guide to New Zealand’
We have developed the next phase of our digitally published and
2.6
distributed magazine. The goal is to greatly broaden our base of readers,
customers, and advertisers. Utilising digital publishing allows us to grow
digital readership through getting to readers early (pre arrival), growing an BILLION
even bigger audience by making it easy for the readers to share content SMARTPHONES 2014
with social networks and importantly get deep real-time metrics that help
5.9
us all analyse and understand exactly how readers are responding to
and sharing our content.
We will use data to make better editorial, design, and business decisions. BILLION
SMARTPHONES 2020
SMARTPHONE APPS
47% OF INTERNET USERS
OWN A
People Media has developed a platform to deliver via Smartphone apps,
a very effective client rewards program. The app platform allows location
TABLET
based offers to be delivered via the Smartphone to the customer. The
offers are tailored to the clients needs and the needs of their customers.
Our own brand is “Arrival Magazine Special Offers”
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
YOUR FREE GUIDE TO NEW ZEALAND
Advertiser feedback
ARRIVAL
Consumers trust magazines so much that they are the
leading sources of information that readers recommend by
word-of-mouth to others.
CAVE
WORLD
KAIKOURA
WHALE “We redeem more vouchers from Arrival
Magazine than any other form of advertising.
WATCH
It works!”
I would recommend Arrival to other New Trieste
Zealand tourism operators as it a great way
to get their products in front of the very
important FIT market.”
Lisa
TAUPO
BUNGY
“Arrival works and gives us the highest
N-ZONE number of redemption’s of anything we have
done or are doing. We are in and will stay in.”
QUEENSTOWN Vanessa
We’ve advertised with Arrival Magazine since
2004 and it’s been a really important part
of our marketing mix. It gives us the most
Return on Investment from any publication INTERISLANDER
we advertise in which is amazing since they
are mostly distributed in Auckland! It shows Interislander has seen ROI of 20:1 from our
customers really value the magazine and Arrival magazine vouchers. You just can’t afford
bring it travelling the country with them.” to pass up on advertising opportunities like that.”
Ann-Louise Gavin
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
YOUR FREE GUIDE TO NEW ZEALAND
About Us
ARRIVAL
Our team are passionate, future-thinking, and all possess a
great sense of humour that comes from loving what we do!
About us...
We work with well-known
brands both here in New
Zealand and overseas –
helping them reach the people
they want to connect with in
a meaningful way. Whether
it’s through a custom-built Shane Stoneman
smart phone app, a loyalty Arrival Managing Editor
scheme or our Arrival travel
magazine, we have a creative M: 021 310 228 • DDI: 09 281 4632 • Office: 09 366 6879
solution to help you build E: shane@peoplemediagroup.co.nz
valuable connections with
your audience.
Our current clients include The
Chiefs Super 15 franchise,
Kelly Tarlton’s, STA Travel, AJ
Hackett and many more.
Our team are passionate,
future-thinking, and all possess
a great sense of humour that
comes from loving what we
do. Feel free to get in touch
Monique Cooney
Not just a pretty face
with us using the details below
for a chat about what we can
DDI: 028 2551 2996 • Office: 09 366 6879
make happen for you.
E: monique@peoplemediagroup.co.nz
For more information contact: People Media Group, 09 3666 879, peoplemediagroup.co.nz
ARRIVAL
YOUR FREE
GUIDE TO NE
ARRIVAL
W ZEALAND
ARRIVAL
ISSUE 53
SPRING 2015
PEOPLE MEDIA
GROUP
YOUR FREE GUIDE TO NEW ZEALAND
SEE BACK FREE
PAG ES FOR
AT&T
Need an
FREE
ARRIVAL
Airport
COUPONS
&
APP transfer?
digital guide
DISC
more than
OUNTS to
ONLY
New Zeala
...... ...... ...
$2000
worth of nd
discounts
see
see coupon SEE
coupon
COUPON
section * See page section
SECTION
5
P36 - P43
Ad sizes FILE SPECIFICATIONS
FILE FORMAT
The only accepted file format for ads
is high resolution, CMYK, PDF. All
fonts must be embedded or, if that
option is unavailable fonts must be
converted to paths/outlines.
We do not accept RGB or spot
FULL PAGE HALF PAGE HORIZONTAL colours, incorrectly sized ads or
Trim: 275mm (h) x 210mm (w) Ad size: 120mm (h) x 180mm (w) low resolution files.
Bleed: 285 x 220mm*
* All Full Page ads need to be supplied with bleed IMAGES
Images supplied to support editoral
must be 300dpi, CMYK, jpeg or tiff
files.
We do not accept web quality
images.
Arrival magazine has the right
to reject an image or request a
different image.
THIRD PAGE VERTICAL THIRD PAGE HORIZONTAL
LOGOS
Ad size: 240mm (h) x 55mm (w) Ad size: 80mm (h) x 180mm (w)
Logos supplied can be eps, ai,
pdf, jpeg or tiff files, they must be
300dpi, CMYK.
We do not accept web quality
logos.
TECHNICAL CONTACT
Fleur Curac
Magazine Designer
People Media Group
QUARTER PAGE GREAT REASON 09 3666 879
Ad size: 120mm (h) x 88mm (w) Ad size: 43mm (h) x 88mm (w) fleur@peoplemediagroup.co.nz
Material Deadlines
2015/2016
ISSUE DISTRIBUTION PERIOD MAIN INFLUENCE PERIOD MATERIAL DEADLINE
54 Summer Jan 2016 - March 2016 Jan 2016 - April 2016 November 20 2015
55 Autumn April 2016 - June 2016 April 2016 - July 2016 February 19 2016
56 Winter July 2016 - Sept 2016 July 2016 - Oct 2016 May 20 2016
57 Spring Oct 2016 - Dec 2016 Oct 2016 - Jan 2017 August 19 2016
You can also read
