Swan Lake Stables' - SPONSORSHIP OVERVIEW
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Swan Lake Stables’
- SPONSORSHIP OVERVIEW -
SKIP BAILEY MARY BAST
561-315-0707
skip@swanlakestables.com
2018 717-873-2080
mary@swanlakestables.com2018 SHOW SCHEDULE
THANK YOU
USEF PREMIERE (AA) & NATIONAL (A) HUNTER/JUMPER
“I would like to thank all of you for your donations. January National (A) 1*................................................................... Jan 11-14, 2018
Your sponsorship is very important to us here at Swan February National (A) 1*................................................................ Feb 15-18, 2018
Lake. We can’t wait to represent you and your brand. Winter Finale (A) 1*....................................................................... Mar 22-25, 2018
Your sponsorships will lead to not only lowering St. Christopher’s Horse Show (Premiere AA 4*)...............................May 9-13, 2018
the cost for every exhibitor to show at Swan Lake, Blue Rock Classic (Premiere AA 4*)...............................................May 16-20, 2018
but also give us the opportunity to raise the prize Kick Off Classic (Premiere AA)......................................................June 19-24, 2018
Mid Summer Stroller (Premiere AA).............................................. July 18-22, 2018
money in the upcoming shows. The ability to give
Mason Dixon Classic (A)................................................................ July 25-29, 2018
back will create more opportunities for all our valued
Quentin Fall Classic (A).......................................................... Aug 30 -Sept 2, 2018
customers to enjoy your products.”
November Harvest Classic (A) 2*....................................................Nov 8-11, 2018
Holiday Blast (A) 1*........................................................................ Dec 26-30, 2018
- Mary Bast, Owner/Manager
USEF JUMPER ONLY
Fall Jumper Spectacular 2*............................................................... Oct 6-7, 2018
Holiday Jumpers 2*.............................................................................. Dec 2, 2018
Swan Lake Horse Shows is situated on 300+ acres in Littlestown,
Pennsylvania. We are located at one of the largest horse show
facilities on the East Coast. We have multiple Premiere and National
shows featuring USHJA National Hunter Derbies and many $25,000 USEF REGIONAL I & II HUNTER/JUMPER
Grand Prix competitions during the summer. Swan Lake March Regional (B)............................................................. Mar 11, 2018
Swan Lake April Regional (B)............................................................... Apr 14, 2018
Swan Lake features seven outdoor competition rings with state of the Swan Lake July I (B)............................................................................. July 14, 2018
art footing as well as a 350’x120’ indoor arena. We currently have 240 Swan Lake July II (B)............................................................................ July 15, 2018
premiere permanent stalls for rent at the Horse Shows. For our larger Summer Swan Song I (B)....................................................................Aug 18, 2018
shows we also put up close to 400 additional tent stalls. The property Summer Swan Song II (B)....................................................................Aug 19, 2018
and surrounding areas feature many amenities for you to enjoy during Swan Lake Fall Regional/Stirrup Cup Finals..................................Sept 29-30, 2018
your off-time from the Horse Shows.
*For the entire Swan Lake Horse Shows schedule including USEF Jumper only, USEF Regional I and II
Hunter/Jumper, and the Swan Lake Local Series please visit www.swanlakestables.comEXCLUSIVE SPONSORSHIPS FOR HORSE SHOW EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
DIAMOND PACKAGE: $25,000+
- Sponsor Jump (oxer) used at every show throughout the year BRONZE PACKAGE: $2,500+
- Feature Class Presentation with your logo on ribbon - 2 VIP Wristbands
- VIP Table (8 Seats per Table) - “C” Rated Division Sponsor
- Professional Commerical Announcement - 1/4 Page ad in Prizelist
- Rated Division Sponsorship & framed picture of presentation - 4 Ringside Banner
- Class Sponsorships (Grand Prix) - 1 Presentations (Ring Presentation + Photo)
- Grand Prix Arena naming - Featured in Prizelist, Website and Facebook Page
- Full Page Color Ad In Prizelist - Advertisements on Scoreboard (when available)
- Banners at each ring & throughout facility
- 2 or more Presentations (Ring Presentation + Photo) SPONSOR: $1,000+
- 1 VIP Wristband
- Featured in Prizelist, Website and Facebook Page
- 1 “C” Rated Division Sponsor
- Featured in Press Releases
- 1 Presentation Opportunity
- Advertisements on Scoreboard (When available)
- 4 Ringside Banner
- Featured in Prizelist, Website and Facebook Page
PLATINUM PACKAGE: $10,000+ - Advertisements on Scoreboard (when available)
- Feature Class Branding
- Sponsor Jump (Vertical) used at every show throughout the year FRIENDS OF SWAN LAKE: $500+
- VIP Table (8 Seats per Table) - 1 VIP Wristband
- Professional Commerical Announcement - “C” Rated Division Sponsor
- Rated Division Sponsorship - Featured in Prizelist, Website and Facebook Page
- Hunter Derby Presentation with your logo on ribbon
- Main Hunter Ring naming
- Full Page Color Ad In Prizelist
- Banners at each Ring * YEARLY SPONSORSHIPS ALSO OFFERED, PLEASE CALL FOR DETAILS *
- 2 or more Presentations & framed picture of presentation
- Featured in Prizelist, Website and Facebook Page
- Featured in Press Releases
- Advertisements on Scoreboard (when available) ADDITIONAL SPONSORSHIP OPPORTUNITIES
GOLD PACKAGE: $5,000+
- Professional Commerical Announcement
- Rated Division Sponsorship
COMPETITION ARENA NAMING
- Bridge or Annex Ring naming
- 4 VIP Wristbands PRIVATE RECEPTION HOSPITALITY
- Open Welcome presentation with your logo on ribbon
- Full Page Black and White Ad In Prizelist AWARD SPONSORSHIP
- Banners at each ring
- 2 or more Presentations (Ring Presentation + Photo)
WELCOME BAGS
- Featured in Prizelist, Website and Facebook Page
- Advertisements on Scoreboard (when available)
CLOTHING SPONSOR
SILVER PACKAGE: $3,500+
- Rated Division Sponsorship GIFT BAG SPONSOR
- Bridge or Annex Ring naming
- 4 VIP Wristbands IN KIND SPONSORSHIP
- 1.30M Speed Derby presentation with your logo on ribbon
- Full Page Black and White Ad In Prizelist
- 4 Ringside Banners
- 2 or more Presentations (Ring Presentation + Photo) For details contact:
- Featured in Prizelist, Website and Facebook Page
Mary Bast 717-873-2080/mary@swanlakestables.com
- Advertisements on Scoreboard (when available
Skip Bailey 561-315-0707/skip@swanlakestables.comDEMOGRAPHICS WHY SPONSOR SWAN LAKE STABLES
The average member spends $26,000 per year on equine-related
purchases. This adds up to over $1.6 billion per year! US Equestrian Swan Lake Stables provides unique sponsorship opportunities for companies to associate
members want to make sure their horses are happy, healthy and their brand with a luxury lifestyle event and to develop strong relationships with
performing at the top of their game. equestrians and show jumping enthusiasts, some of whom are from the most affluent
families in the world.
PRODUCTS AVERAGE ANNUAL EXPENDITURE
Horse Feed $371 million
Trailers $337 million
English Tack and Saddlery $145 million
Fencing $144 million • Gain exposure with an important market group: Swan Lake Stables attracts business leaders,
Stable Supplies $132 million socialites, equestrians and horse owners from all over the Eastern United States.
Equine Medicines and Drugs $115 million
Equestrian Apparel $73 million
Vitamin and Mineral Supplements $47 million • Allow sponsors to reach an extremely targeted, niche market of affluent consumers, thereby
Blankets and Sheets $36 million producing a larger return on their sponsorship. Additionally, the affluent consumer is much
Horse Health Care Products $36 million more receptive to advertising while at play than while at work
Grooming Products and Equipment Hoof $30 million
Treatment $26 million
• Unique opportunity to network and entertain clients in a luxurious setting with exceptional
Dewormers $20 million
sporting competition, fine dining, shopping and entertainment
Fly Control $15 million
Helmets $10 million
Leather Care Products $7 million • Direct revenue and promotion: Sponsors are able to utilize Swan Lake Stables and its related
events as a vehicle for promotional and advertising activity
MEMBER PROFILE
• 85% Female • Relationship enhancement: On-site facilities for personal contact with clients, business
• 66% have a college degree associates, investors and employees
• Average Income of $285,000
• Average net worth of $955,000
• Own and everage of four horses • Thousands of affluent equestrians and their families, as well as equine enthusiasts spend
• Compete at least six times per year hours each day at Swan Lake Stables throughout the seven weeks of annual competitions
• Average home value is $600,000
• 45% rent cars
• 60% own horse trailers • Professional Sponsorship Team that understand the importance of your brand integrity and
• 50% use transportation for horses
will adhere to your brand guidelines.
• 22% own two or more homes
• Own three vehicles
• 40% own a farm; 66% of those are 10 acres or morePRIZE LIST ADVERTISING
FULL PAGE
HALF PAGE
1/4 PAGE
INSIDE COVER (IF AVAILABLE)
SPECIALS
Buy one ad get a second one of equal or lesser value at half price.
Distribution: We post all of the individual show prize lists on our website, which gets
thousands of downloads and views all year long, and we share them across social
media prior to show registration and throughout each show.
*Press releases sent during Premiere shows significantly increase
overall prize list views from May to September.*
VENDOR OPPORTUNITIES
Set up a booth to promote your business or sell your product. Space rates are weekl
unless otherwise noted - limited spaces available per event.
10x10 - $200/week
10x20 - $250/week
20x20 - $300/week
Food Truck/Mobile units - TBD on a case-by-case basis
Catering opportunities are available for daily VIP parties, welcome breakfasts, staff
lunches, and other private engagements during events.
Swan Lake Stables | 381 Flatbush Road | Littlestown, PA 17340 | www.swanlakestables.comYou can also read
