MEDIA KIT 2021 DELIVERING AN AUDIENCE OF ENGAGED AND INFLUENTIAL FASHION BUSINESS PROFESSIONALS
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MEDIA KIT 2021 DELIVERING AN AUDIENCE OF ENGAGED AND INFLUENTIAL FASHION BUSINESS PROFESSIONALS
From the editor There’s an old African proverb that says “If you want to go quickly, go alone. If you want to go far, go together.” As Ragtrader heads towards its 50th year in business, there’s never been a truer insight into its place in Australia’s thriving fashion industry. Put simply, our publication is built on relationships. Relationships with you, as commercial partners, and relationships with the people you want to reach, the bastions of business. Collectively, we’ve created an industry that inspires us all to connect, learn and grow with each other. It’s with great pride our publication has been able to contribute to this community, through an increasingly dynamic series of touchpoints. Our print magazine, digital platforms and live events are all now enablers of business. From interviews with the industry’s leading CEOs, to daily newsletters and live conferences, we’re creating a growing network of partners. It’s through your support we can continue to grow these connections and help your business reach the right market leaders. We look forward to building our relationship with you this year – let’s go far together. Assia Benmedjdoub, Editor & Publisher
RETAIL
PROPERTY LOGISTICS
MANAGEMENT SERVICE
3% 1%
FINANCIAL
SERVICE
EDICATIONAL
INSTITUTION 1%
4%
OTHER
5%
MANUFACTURE
AND SUPPLY
18% RETAIL
OUTLET
organisation
type
24% Our audience, your customer
Ragtrader attracts a diverse audience from all areas of the fashion
20% BUYER industry. 43% of the audience hail from companies with organisational
ECOMMERCE
7% FINANCE
revenue of less than $1M per annum, while 22% have revenue of $50M+.
DESIGNER LABEL
24% 4%
OR FASHION TEACHER/ Ragtrader services large and small fashion industry players alike.
BRAND SCIENCE
SALES
4% The majority of our audience consists of those who are key decision
makers in their organisation. Senior and middle management, as well
OTHER SENIOR
EXECUTIVE 12% ADMINISTRATION
3% as owners make up 93% of the Ragtrader readership.
12%
TECHNOLOGY
job 1%
type
13% CEO/MD
HANDS ON
PRODUCTION
DESIGNER
OR CREATIVE
27% 1%
16%
MARKETING OR
COMMUNICATIONS
Our portfolio
Magazine Custom Content Roundtables
READERSHIP: 15,500 & Forums
Vlogs, videos,
Published bi-monthly
Publisher’s Statement Nov 2020 breakfast seminars, Key fashion figures
webinars and more discuss the issues
www.ragtrader.com.au
bespoke options. affecting the industry.
September/October 2020 Australia’s premier fashion business magazine
The
power
edition
FULL REPORT INSIDE
PRINT POST APPROVED 100005350
Website
PAGE VIEWS:94,312 Cover.indd 1 31/8/20 10:04 am
MONTHLY UNIQUE VISITORS: 46,982
ragtrader.com.au Regular Features
Go Google Analytics Average 2020 ANNUAL HIT LISTS
Newsletter Social Downloadable
MEET THE TEAM
26,000+ FOLLOWERS Reports
SUBSCRIBERS: 6,400 NEXT GEN TOP 10
Sent daily FASHION WEEK FACEBOOK TWITTER LINKEDIN Sponsorship
As of Nov 2020
As of Nov 2020 INSTAGRAM YOUTUBE opportunities available.
Events and programs Our Ragtrader LIVE events continue to grow in popularity, offering your company the unique opportunity to engage and network with an array of senior level executives and decision makers in fashion retail. Our L!VE events have been running for 8 years and aim to inspire, educate, and facilitate networking for attendees. Sponsorship categories are limited, so be sure to secure your category as soon as possible and contact Michael Christofis @ michaelchristofis@yaffa.com.au or on 02 9213 8332. Events Sydney Ragtrader L!VE (in collaboration with Facebook) Melbourne Ragtrader L!VE
Reach your target audience
Ragtrader is a business brand targeted to fashion industry professionals, with quality content and coverage across various platforms.
More than a magazine, Ragtrader offers multiple touch points to reach and engage with your target audience
Print advertising Advertorial Digital advertising Custom Content Event sponsorship
www.ragtrader.com.au
September/October 2020 Australia’s premier fashion business magazine
The
power
edition
FULL REPORT INSIDE
PRINT POST APPROVED 100005350
Cover.indd 1 31/8/20 10:04 am
Published monthly, Ragtrader Engaging content Ragtrader.com.au delivers Vlogs, videos, reviews, Annual conference bringing
takes an in-depth and investigative produced by our team industry news as t breaks, events, eDM’s, sponsored together thought leaders
look into special topics and issues of experienced riders keeping our audience editorial, social media, and influential figures
impacting the industry alongside and journalists. informed and up-to-date. breakfast seminars, to discuss the industry’s
interviews with the industry’s websites, webinars and challenges and changing
most high-profile figures and the more bespoke options. landscape.
latest research and analysis. visit website visit website
Editorial Calendar
www.ragtrader.com.au www.ragtrader.com.au www.ragtrader.com.au
February 2020 Australia’s premier fashion business magazine
Tech 20 May / June 2020 Australia’s premier fashion business magazine September/October 2020 Australia’s premier fashion business magazine
(Tech hit list) G10
(Sustainable
Peek-a-boo:
The year ahead.
Logistics Marketing
The hit list) The
FULL REPORT INSIDE
Edition power
edition
Omni- Buy Now, Women in
FULL REPORT INSIDE
Channel Pay Later leadership
PRINT POST APPROVED 100005350
PRINT POST APPROVED 100005350
PRINT POST APPROVED 100005350
Cover.indd 1 22/4/20 11:54 am Cover.indd 1 31/8/20 10:04 am
Cover.indd 1 17/01/20 10:45 AM
JAN/ MAR/ MAY/ JUL/ SEP/ NOV/
FEB APR JUN AUG OCT DEC
2021 the year ahead Marketing 15 Power 30
www.ragtrader.com.au www.ragtrader.com.au www.ragtrader.com.au
PRINT POST APPROVED 100005350
April 2020 Australia’s premier fashion business magazine
(Marketing hit list) July/August 2020 Australia’s premier fashion business magazine November–December 2020 Australia’s premier fashion business magazine
Predictions Retail
Fight strong: Retail technology Technology or
Interviews
How retail is taking on COVID-19.
and innovation Innovation
PAGE 15
COVER IMAGE: NICOLE CHATFIELD COLLECTION.
Profiles with influential Look out:
Cyber Security What comes
after COVID?
industry leaders WIFE WOMEN Diversity
PRINT POST APPROVED 100005350
PRINT POST APPROVED 100005350
FULL REPORT PAGE 23 IN FASHION
EDITION Rising
PAGE 32
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Rate card and material specifications
Magazine Rates Website Rates eNewsletter Rates
Size Casual 3× 6× 12x Section Size Monthly Size Monthly
Full page $4810 $4520 $4150 $3780 Rails (x2)* $4100 eDM $3900 (per broadcast)
½ page $3680 $3200 $2790 $2550 Billboard* $3500 Banner $3000
¼ page $2500 $2200 $2000 $1800 Exclusive positioning Extended Leaderboard $3500 Medium Banner $1860
Front cover $5800 Leaderboard $3060 MREC $2000
¹⁄4 page (classifieds) $495 MREC $1800 RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
¹⁄8 page (classifieds) $300 Background Skin* $5800
RATES EXCLUDE 10% GST. PREFERRED POSITION LOADING: OBC +30%, IFC +20% Video POA Material Specifications
Run of site
Leaderboard $2100 Size Width Height
Material Specifications MREC $1100 eDM 600 900
Size Width Height *DOES NOT DISPLAY ON MOBILE SITE
RATES EXCLUDE 10% GST. PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS
Banner 600 90
FP (trimmed) 220 297 Medium Banner 468 60
½ page vertical 97 267 Material Specifications MREC 300 250
½ page horizontal 200 130 Size Width Height ALL SPECS ARE IN PIXELS
¼ page square 97 130 Background Skin* 1920 1200
¼ page horizontal 200 66 Rails (x2)* 160 750
Deadlines
¹⁄8 page horizontal 200 33 Website and eNewsletter online material deadline is five days prior to
Billboard* 960 250
ALL SPECS ARE IN MM. PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS publishing. eDM broadcast material deadline is 10 days prior to publishing.
Extended Leaderboard 960 90
Leaderboard 728 90
Michael Christofis, Business Development Manager
Deadlines MREC 300 250 P: 02 9213 8332 michaelchristofis@yaffa.com.au
Issue Booking Material Publication Video 16:9 aspect ratio Assia Benmedjdoub, Editor & Publisher
Jan/Feb 6 Jan 2021 13 Jan 2021 8 Feb 2021 ALL SPECS ARE IN PIXELS P: 02 9213 8332 assiabenmedjdoub@yaffa.com.au
Mar/Apr 17 Feb 2021 24 Feb 2021 26 Mar 2021
May/Jun 20 Apr 2021 27 Apr 2021 24 May 2021
Jul/Aug 22 Jun 2021 29 Jun 2021 25 Jul 2021
Sep/Oct 17 Aug 2021 24 Aug 2021 18 Sep 2021
Nov/Dec 26 Oct 2021 2 Nov 2021 27 Nov 2021
EXT. LEADERBOARD
BANNER
MEDIUM BANNER
LEADERBOARD
RAILS
RAILS
BILLBOARD* MREC
Content Marketing
½ PAGE VERTICAL
¹⁄³ PAGE VERTICAL
¹⁄4 PAGE VERTICAL
MREC
Custom content/advertorial options are available for all print and digital
½ PAGE ¹⁄4 PAGE
¹⁄4 PAGE
HORIZONTAL
platforms. Card rates apply with a 30% production fee loading if Yaffa
HORIZONTAL ¹⁄³ PAGE SQUARE
HORIZONTAL creates the content.
UPDATED: 24 NOV 2020
Contact Michael Christofis, Business Development Manager P: 02 9213 8332 michaelchristofis@yaffa.com.au Assia Benmedjdoub, Editor & Publisher P: 02 9213 8256 assia@yaffa.com.au Imogen Bailey, Associate Editor P: 02 9213 8234 imogenbailey@yaffa.com.au
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