MEDIA KIT - MEDIA KIT WINNER: BEST NEWSPAPER-INSERTED MAGAZINE 2020 - Advertise with Stuff
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MEDIA KIT sunda
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MEDIA KIT
W I NNER: BE ST N E WSPA P ER-I NSERT ED M AGA ZINE 2020
AWARD -WINNING MAG
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P E O P L E • S T Y L E • F O O D • L I F E
Profile
Each week you’ll find Sunday magazine nestled in the pages of the Sunday Star-Times.
It is a smart, stylish read that captures its audience at the perfect time, when they are
relaxed and unhurried.
Our market-leading, personality-driven content has an emphasis on Home, Food,
Style, Beauty, Design and Wellbeing. From recipes to fashion, we speak to a nationwide
audience each weekend, creating a magazine to be poured over at Sunday brunch.
AV ER AGE
REA D ERS H IP CI RCU L AT I ON HOU S EHOL D I N COME
163,527 58,005 $108,600
H O M E OW N E R S M A L E/ FEM A L E %
142,000 46/54
WINNER: BEST NEWSPAPER-INSERTED MAGA ZINE 2020
Source: AP 14+ Roy Morgan Single Source - Dec 2020. ABC Circulation - Sep 2019
G E T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nz
BEHIND THE MAG
THE TEAM
Nyree McFarlane
E DITOR
To me, Sundays mean brunch, markets, walks, family time, maybe a spot
of yoga if I’m feeling virtuous... and, of course, newspapers and their
magazines. Whether I’m at a cafe discussing the products or stories with
friends or devouring the pages curled up on my couch, there’s something
particularly comforting about a Sunday supp’.
They’re not too heavy, not too light - just right.
As the new editor of Sunday, I will pour all of the unique joy of the
weekend’s most luxurious day onto our pages. I consider my job an
enormous privilege and take every recommendation I make seriously,
because the audience’s trust is a precious asset. Kiwis trust Stuff,
and Sunday has a
rich heritage. Our
readers listen to
Sacha Wackrow us, they interact
ART D IRECTOR
I have always loved working in magazines: we get to spend our day jobs
with us and we
figuring out what’s delightful. What a privilege. We have so much fun work hard to
putting together Sunday, and that shows on the pages. honour that.
Stuff reaches 2.3 million Kiwis every week: that’s so motivating for me. I
love working on products that are an escape for people, our pages are a
chance for them to think about where they want to be.
New Zealand has so much to offer, and we are creating a product about
style, design and ideas that stands up on the world stage.
G E T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nz
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6 | Sunday Media Kit
INSIDE THE MAG
CONTENT
Sunday, our premier
weekend magazine, is
a smart, stylish read.
Aspirational but also
approachable, reading it
is like putting your feet up
on a fancy couch.
Sunday Brand Pillars
PEOPLE
Movers and shakers, up-and-comers and creative
thinkers: Sunday speaks to people who don’t just think
outside the box, but live outside of it. Our conversations
aren’t superficial: we are more deep and meaningful than
small talk.
ST Y L E
The latest serum, lovely shoes, loungey sofas: Sunday
delivers shoppable style content from interiors to design
and gardens; to fashion, accessories and beauty.
FO O D
The Sunday reader likes to eat well and entertain often.
They seek the latest products to cook and tables to book.
We inspire as well as inform, talking about cocktails,
mocktails, recipes, food stories and kitchen personalities.
L IF E
We aren’t just going to tell you to eat your greens and
exercise, the Sunday reader already knows that. From
stories to expert advice, our take on wellbeing is about
how to live well, whether that’s about saving your pennies,
marriage or mind.
G E T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nz
8 | Sunday Media Kit
How to get engaged
1
ADV ERT I S I NG P L AC E M E N T
Position your brand in a premium
magazine-style environment. Choose
from a range of display advertising sizes,
3
from the inside front cover double page
spread to a quarter page.
B EN EF ITS
B ES P OKE S P ONSOR S HI P
Gain exposure with an affluent
Integrate your brand presence,
audience, in a credible and highly
messaging and product exposure across
engaging environment. Premium
key sections. We are actively looking for
positioning and relevant placement near
foundation partners who are keen to
Home, Food, Style, Beauty, Design and
form new, innovative partnerships.
Wellbeing sections will put you ahead of
your competitors.
B ENEFI TS
Forge a deeper relationship with our
editorial and commercial teams,
ensuring that together we create a
compelling, larger sponsorship solution
2 that will set you apart from the rest.
4
SP ON SORED CON T E N T C R E AT IO N
Share your message through paid
storytelling placement, created by
Stuff’s award-winning commercial
content team and with input from the ‘ T HE SU NDAY M A R K E T ’
Sunday editor. Consider repurposing the Position your product and offering in a
print piece to digital sponsored content 20-30 word snapshot with a supporting
on Stuff.co.nz. image, giving your brand presence in
our new ‘Sunday Market’ product page
B EN EF ITS which is an upgraded, and slicker form
Our team of content creators know of a directory.
how to connect and engage with Kiwis.
This is our sweet spot, and we will work B ENEFI TS
with you to ensure that your USP and Sunday readers read the magazine from
messaging is delivered in an engaging, cover to cover, looking for inspiration
integrated way. and advice. ‘The Sunday Market’ gives
your product and brand a dedicated
product spot placement to ensure you
are top of mind.
G E T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nz
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Page Specs
Sunday magazine uses a modular
advertising system with units based
on an 8 x 8 grid:
8
7
6
8 x 16 8 x 16
5 DOUB L E PAGE SP R EA D D O U B L E PAGE SP REA D
4 366mm x 531mm With bleed 395mm x 550mm
3
2
1
1 2 3 4 5 6 7 8
The ad sizes illustrated are available
in Sunday magazine.
NOTE: 8x8 8x8
Final trimmed page is: 390mm x 270mm F U L L PAGE F U L L PAGE W I TH B L EED
Gutter: 20mm 366mm x 254mm With bleed 395mm x 280mm
4x8 3x8 8x3 4x4
HALF PAGE (H) T H I R D PAG E ( H ) TH I R D PAGE ( V ) Q UA RTER PAGE
182mm x 254mm 136mm x 254mm 366mm x 94mm 182mm x 126mm
TECHNI CA L S P EC IF ICAT IO N S P DF J O B OPT I ONS
For technical artwork and delivery To create PDFs for our technical
specifications refer to advertise.stuff. specifications, magazine Distiller Job
co.nz/user-guides-resources Options are available to load into InDesign’s Adobe PDF
Presets. Distiller Job Options can be downloaded from
advertise.stuff.co.nz/user-guides-resources
G E T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nzPRICING
A DVE RT I SM E N T CASUA L
Inside Front Cover (DPS) $16,000
Double Page Spread (DPS) $12,800
Full Page $7,000
Half Page $4,300
Third Page $3,000
Quarter Page $2,000
Outside Back Cover (OBC) $7,700
Sponsored Content requires an additional
$1,000 per full page or $500 per part page.
Bespoke imagery is an additional cost.
P R IC IN G IS I N NZ D A ND EXCLU DES GST
A commission of 10% is payable on the above rates to agencies accredited with PMAA.
GE T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nzBOOKING DETAILS
DEADLINES
Bookings: Tuesday, 10.30am week prior (12 days prior to publication date)
Print ready material: Tuesday, 2:30pm (week of publication date)
Sponsored Content requires a 10 working day period, from the time of
receiving the brief, in advance of the print ready material deadline.
P U B LI CAT I ON DEA DL I NES
For booking, artwork and publishing deadlines refer to
advertise.stuff.co.nz/advertising-specs-rates-deadlines
Advertisements cancelled after the booking deadline will incur a cancellation
fee. Deadlines will vary around public holidays.
CA NCEL L AT I ON FEES
Depending on the time of cancellation, a cancellation fee of up to 100% of
the advertisement cost applies to any advertisements cancelled after the
booking deadline has passed.
G E T IN TO UCH
ADVERTISING angela.earl@stuff.co.nz EDITORIAL nyree.mcfarlane@stuff.co.nzs Come and join us
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