PARTNERSHIP OPPORTUNITIES - June 26 to 28 2020 Sheridan College, Trafalgar Road Campus - Oakville Family ...
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PARTNERSHIP OPPORTUNITIES
June 26 to 28 2020
Sheridan College, Trafalgar Road Campus
A GREAT PARTNERSHIP
FOR SUCCESS
Partnership opportunities for The Oakville Family Ribfest are designed to benefit your business, attract local
audiences, and to maximize brand exposure with our media partners and onsite at the event. The warm,
sunny weather attracts 35,000+ guests, generating a high volume of sponsor recognition on people movers,
tents, event entrances, and on the stage. The VIP tent provides the optimal venue for sponsors to enjoy the
event and to entertain guests and clients, with over 95% of sponsor VIP tickets redeemed. We are grateful that
our sponsors support the event and enjoy it too!
Marketing & Promotion
Feature advertising in Oakville, Halton, Hamilton and the western GTA ensures our sponsors are highlighted
during the weeks leading up to the event. Advertisements are found in the printed and online versions of the
Oakville Beaver, Burlington Post, Milton Canadian Champion, Hamilton Spectator, Home Digest, and City
Parent with additional support provided with brochures and lawn signs strategically placed throughout
Oakville. Oakville town exposure was present in the 6 billboards around town and further exposure through
TV Cogeco who promoted the event, before, during and after. Social media is an important component in our
advertising mix and our increased advertising on social media recorded increases of 300—400% for the total
number of people reached.
Samples of Media Coverage from 2019:
Festivals Ontario, The Oakville Beaver, Snapd Oakville, Inside Halton, Hamilton Spectator Events, The
Record.
Over 200,000 people
Ribfest adver sing Website visits,
reached on
topping 2.1 million in a 1000% increase
Facebook, Instagram
Brand impressions over 2018
& Twi er
FAST FACTS ● 3-day weekend event draws an average of 35,000+ visitors. ● 9 award-winning Ribbers. ● Over 300 volunteers donating 3,000 hours to Ribfest. ● Live performances by up and coming & recognized bands on centre stage. ● Amusement park with games and rides. ● Artisan and Vendor Marketplace. ● Children's PlayZone. ● Amenities offered like bicycle parking, bank machines and people movers from all parking lots. ● So much food including Tiny Tom Donuts, Harrison's Ice Cream, Pappy's old Fashioned Soda, Bill Bob's Bloomin Onion, ICEE and Tornado Potatoes. ● Over 50 sponsors supporting Ribfest!
TARGETING SUCCESS
FOR YOUR BUSINESS
Marketing and Promotion
Oakville, Halton and the western GTA will be blanketed with advertising during the weeks leading up to the
event and your corporate logo can be featured prominently as a proud Ribfest partner. A number of Sample
ads and publications from the 2019 event are included with this package and the full list of advertising planned
for the 2020 event can be found on the following page.
Audience Development
Our target audience provides you with tremendous opportunity to generate new leads for your business.
Hold a contest; offer an incentive or book follow-up appointments to build your client list.
Corporate Entertaining
Treat your customers to a different type of appreciation event - the best ribs and an outstanding family
atmosphere. Or, recognize the hard work and contributions of your staff by hosting an employee recognition
event at Ribfest
Volunteer Partnership
s Help bring our community together at Oakville's biggest outdoor summer festival.
s Support a major Rotary fundraiser—100% of proceeds help hundreds in need.
s Be welcomed and take a break in our tented area dedicated to our amazing volunteers.
s Enjoy free food and refreshments (donated by sponsors like Le Dome, Montfort, Cobs Bread, and more)
s Use our volunteer website to sign up—it's quick and easy to pick the jobs and shifts you want at:
www.oakvillefamilyribfest.com/volunteers/
ADVERTISING
TOTAL IMPRESSIONS 2.1 MILLION
The western GTA is blanketed by advertising approaching Ribfest to ensure the event is well publicized and
attended. Results from our annual surveys indicate that guests attending Ribfest were aware of and
recognized the advertising vehicles that were used.
● Ribfest Website & Social Media ● City Parent
● Oakville Beaver ads, Insert and Digest ● Festivals and Events Ontario
● Burlington Post ● Oakville Transit Bus posters and ads
● Milton Canadian Champion ● Film.ca screens
● Home Digest ● Billboards in Oakville
● Oakville Tourism Visitor’s Guide
PARTNER
AVAILABLE FOR 2020
In addition to having your corporate name on each and every Ribfest marketing materials your benefits include:*
● Your corporate identity in the Ribfest name ● Logo on large signs throughout the event
● Logo at Ribfest entrance(s) ● Corporate recognition on Ribfest driven
social media
● Logo on stage banner – exclusive
● A space for tent placement at Ribfest entrance
●Exclusive advertising on two sides of one for maximum exposure to visitors
people mover
● Access to the VIP Tent
●Logo on volunteer t-shirts (400 printed)
● Inclusions in all advertisements totalling 2.1
●Recognition at all Rotary of Oakville million impressions for Ribfest (Oakville Beaver,
Trafalgar events Milton Champion, Burlington Post, snapd Oakville,
Oakville Tourism and Visitor Guide, Home Digest,
●Free membership to Rotary Oakville Trafalgar City Parent, Festivals and Events Ontario, and
events (excludes lunch cost). No membership Oakville Voice)
dues for a year
● Logo on front cover, sponsors' page and full page
●Inclusion in press releases and photo advertisement in 32-page Oakville Beaver Digest
opportunities
● 60 free rib dinner coupons & VIP passes
●Opportunity to distribute approved items and/or
literature at Ribfest
●Inclusion in theatre advertisements
●Opportunity for President or designate to give
welcome remarks at the opening ceremonies and
to serve as a Ribfest judge
● Prominence on the Ribfest home page and linked
logo to your corporate site
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presented
PARTNER
In addition to having your corporate name on each and every Ribfest marketing materials your benefits include:*
● Logo at Ribfest entrances(s) ● Logo on large signs throughout the event
● Logo recognition at all Rotary Oakville ● Logo on volunteer t-shirts (400 printed)
Trafalgar events
● Corporate recognition on Ribfest driven social
● Exclusive advertising on two sides of one media
people mover
● A space for tent placement at Ribfest
● Free “no-dues-for-a -year” to Rotary Oakville
Trafalgar (excludes cost of lunches) ● Access to the VIP Tent
● Inclusion in press releases and photo ● Inclusions in all advertisements totalling 2.1
opportunities million impressions for Ribfest (Oakville Beaver,
Milton Champion, Burlington Post, Snapd
● Opportunity to distribute approved items and/or Oakville, Oakville Tourism and Visitor Guide,
literature at Ribfest Home Digest, City Parent, Festivals and Events
Ontario, and Oakville Voice)
● Inclusion in theatre advertisements
● Logo on sponsors' page and ½ page advertorial
● Opportunity for President or designate to attend in 32-page Oakville Beaver Digest
opening ceremonies
● 40 free rib dinner coupons & VIP passes
● Linked logo on Ribfest website
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presented
PARTNER
In addition to having your corporate name on each and every Ribfest marketing materials your benefits include:*
● Logo at Ribfest entrances(s) ● Logo on large signs throughout the event
● Logo recognition at all Rotary Oakville ● Corporate recognition on Ribfest driven social
Trafalgar events media
● Exclusive advertising on one side of one ● A space for tent placement at Ribfest
people mover
● Access to the VIP Tent
● Inclusion in press releases and photo
opportunities ● Inclusions in all advertisements totalling 2.1
million impressions for Ribfest (Oakville Beaver,
● Opportunity to distribute approved items and/or Milton Champion, Burlington Post, Snapd
literature at Ribfest Oakville, Oakville Tourism and Visitor Guide,
Home Digest, City Parent, Festivals and Events
● Inclusion in theatre advertisements Ontario, and Oakville Voice)
● Opportunity for President or designate to attend ● Logo on sponsors' page in 32-page Oakville
opening ceremonies Beaver Digest
● Linked logo on Ribfest website ● 30 free rib dinner coupons & VIP passes
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presented
PARTNER
In addition to having your corporate name on each and every Ribfest marketing materials your benefits include:*
● Logo at Ribfest entrances(s) ● Access to the VIP Tent
● Logo recognition at all Rotary Oakville ● Inclusions in all advertisements totalling 2.1
Trafalgar events million impressions for Ribfest (Oakville Beaver,
Milton Champion, Burlington Post, Snapd
● Inclusion in press releases and photo Oakville, Oakville Tourism and Visitor Guide,
opportunities Home Digest, City Parent, Festivals and Events
Ontario, and Oakville Voice)
● Opportunity to distribute approved items and/or
literature at Ribfest ● Logo on sponsors' page in 32-page Oakville
Beaver Digest
● Linked logo on Ribfest website
● Logo on large signs throughout the event ● Opportunity for corporate advertisement on one
side of the people mover for $500 or 2 sides
● Corporate recognition on Ribfest driven social for $1,000.
media
● 20 free rib dinner coupons & VIP passes
● A space for tent placement at Ribfest
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presented
PARTNER
Sponsorship
Opportunity
● Title Sponsorship of the 50/50 raffle
● Logo recognition on 50/50 booth, t-shirts
● Logo recognition & advertising space on tickets
● Digital & on Stage - Name mentions & recognition
● Social media Your Your
Logo, Logo,
● Second chance draw Offer, Offer,
● Cheque Presentation Web Web
● All Gold Partnership benefits QR QR
● 30 free rib dinner coupons & VIP passes
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presentedIn addition to having your corporate logo on a misting or charging station, or Soper Wildlife tent, your benefits include:*
● Logo recognition at Ribfest entrance(s)
● Access to VIP Tent
● Logo recognition included in two ads in the Oakville Beaver
● Logo recognition on the sponsor page in the 32 page Oakville Beaver Digest
● Logo recognition in sponsor listing
● Opportunity for corporate advertisement, one side of the people mover for $500 or 2 sides for $1,000.
● Logo Recognition at all Rotary Oakville Trafalgar events
● 8 free rib dinner coupons & VIP passes
NOTE: A 10' x 10' space is also available
next to the event you are sponsoring.
This is for your use during Ribfest.
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presentedPARTNER PARTNER
In addition to having your corporate name on each and every Ribfest marketing materials your benefits include:*
● Logo at Ribfest entrance(s) and signs at event ● Name at Ribfest entrance(s) and signs at event
● Linked logo on Ribfest website ● Linked logo on Ribfest website
● A space for tent placement at Ribfest ● 10 x 10 space in vendor marketplace can be
● Access to the VIP Tent arranged for a cost of $500
● Logo on the sponsor page in the 32-page ● Access to the VIP Tent
Oakville Beaver Digest ● Name on the sponsor page in the 32-page
● Recognition at all Rotary Oakville Trafalgar events Oakville Beaver Digest
● Opportunity for corporate advertisement on one ● Recognition at all Rotary Oakville Trafalgar events
side of a people mover for $500 ● Opportunity for corporate advertisement on one
● 8 free rib dinner coupons & VIP passes side of a people mover for $500
● 6 free rib dinner coupons & VIP passes
PARTNER
● Name recognition at Ribfest entrance(s) ● Name recognition at Ribfest entrance(s)
● 10 x 10 space in vendor marketplace can be ● 10 x 10 space in vendor marketplace can be
arranged for a cost of $500 arranged for a cost of $500
● Access to the VIP Tent ● Access to the VIP Tent
● Name recognition - sponsor page in the 32-page ● Name recognition - sponsor page in the 32-page
Oakville Beaver Digest Oakville Beaver Digest
● Recognition at all Rotary Oakville Trafalgar events ● Recognition at all Rotary Oakville Trafalgar events
● Opportunity for corporate advertisement on one ● Opportunity for corporate advertisement on one
side of a people mover for $500 side of a people mover for $500
● 4 free rib dinner coupons & VIP passes ● 2 free rib dinner coupons & VIP passes
* Event sponsorship opportunities are subject to change and may include or exclude some items listed above.
Every effort is made to give your business as much exposure as possible within your Sponsor level. The
Oakville Family Ribfest may make available other opportunities as they are presentedBringing our
NEW VOLUNTEER community together
i s ye a r ! PARTNERS at Oakville's biggest outdoor
th summer festival.
100% of all proceeds go to charity
Volunteers are the lifeblood of a large event like the Oakville Family Ribfest. Companies who help by
providing volunteers will be recognized as Volunteer Partners. Please consider providing a Volunteer Team
to support your community, and enjoy the following benefits:
● Giving back to the community;
● A team-building activity where your team helps and has a good time doing it;
● Being seen and recognized as a company that contributes to others.
Volunteer duties are broken up into shifts over the weekend-long event. Teams of volunteers would oversee
and staff specific festival functions, including selling beverage tickets, collecting parking fees, assisting with
entertainment, supervising the kid's play-zone, marketplace, and recycling. A key need is for set-up before
Ribfest opens, and tear-down on Sunday when it ends. Volunteer shifts can be seen on our website at :
www.oakvillefamilyribfest.com/volunteers/
Volunteers can take a break in our tented area dedicated to them and enjoy food and refreshments donated
by sponsors like Le Dome, Montfort Mediterranean cuisine, Cobs Bread, and more!
We encourage partnership in a specific area to encourage team building. For example, an organization may
decide to volunteer for Recycling for a day. The stage emcee would frequently remind guests that "Volunteers
from “Your organization” are staffing the Recycle function today".
Recognition levels
Volunteer Partners will be recognized in our promotional vehicles: print, online, and onsite signage. This
recognition will be commensurate with the number of volunteer-hours committed – please see below.
Onsite recognition includes signage and space - tent is not included but could be arranged at a cost.
This volunteer team partnership can be in conjunction with cash sponsorship. We would be pleased to
discuss any additional recognition vehicles of interest to you.
DIAMOND RUBY SAPHIRE EMERALD
VOLUNTEER VOLUNTEER VOLUNTEER VOLUNTEER
PARTNER PARTNER PARTNER PARTNER
400 240 120 60
volunteer hours volunteer hours volunteer hours volunteer hours
More than 100 More than 60 More than 30 More than 15
4-hour 4-hour 4-hour 4-hour
shifts shifts shifts shiftsTHANK YOU The Oakville Family Ribfest is hosted by the Rotary Oakville Trafalgar (ROT). Our mandate is that through fellowship and service we can build a better world. ROT takes great pride in dedicating 100% of the net proceeds from our fundraising initiatives to humanitarian and charitable pursuits in our community. Through the efforts of ROT's 60+ members and our partners working together more than 400,000 has been donated over the last two years to organizations to help those in need. Locally ROT supports Kerr Street Ministries, Oakville Fare Food Share Bank, Children's Aid Foundation of Halton, Big Brothers Big Sisters of Halton, Oakville Literacy Council, Sheridan College and the Oakville Trafalgar Memorial Hospital Foundation. Over 60,000 in bursaries is distributed annually to Oakville students set to pursue post-secondary education. Internationally ROT supports organizations such as Sleeping Children Around the World, International Literacy Foundation, Haiti Containers for Hope, and Japan Disaster Relief. We have adopted villages in Bangladesh and Kenya, participated in water projects in South Africa, Ghana, Bolivia and Guatemala, and we have initiated and supported a library in India. While designed to provide a fun, entertaining event Oakville family Ribfest has become ROT's main fundraising project. This dual purpose event means your support has a significant impact and helps to make Oakville the most livable town in Oakville!
Thank you to our 2019 Sponsors! Nickel - Carpet Warehouse, First Ontario Credit Union, Flower Deco, U-PAK Disposals Ltd. Copper - Monastery Bakery, Travellers, Brian and Julia Hanna Friend - Oakville Import Auto Centre, Benefect, Optimists Milton, Longo’s, Mercedes-Benz Oakville,
OakvilleFamilyRibfest.com
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