YELLOW ACADEMY PROGRAMME 2019 - EurActiv

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YELLOW ACADEMY
PROGRAMME 2019
CREDIBILITY                            COMMUNICATION                            STAKEHOLDERS

         SOCIAL MEDIA                              INFLUENCING                                MESSAGE

    R E G U L AT O R Y A F FA I R S        BRUSSELS PRESS CORPS                              CAMPAIGN

The Yellow Academy is celebrating         WHO SHOULD ATTEND                       WORKSHOP OUTLINE
its eighth year!
                                          • Senior management.                   Each workshop will take place during
The Yellow Academy is a series of                                                 lunch time from 12.00 until 13.45 :
workshops on EU Lobbying and              • Registrations are on a first-come,
Communication with a strong focus           first-served basis.                   • 12.00 Sandwich lunch and drinks
on case studies. The key concept of
these sessions is to focus on sharing     •
                                           These     workshops   are   by         • 12.30 Presentation
the latest trends in communication         invitation only and will take
and lobbying and illustrate them           place at EURACTIV’s offices in         • 13.00 Open discussion
with concrete examples, in order           the International Press Centre,
to generate interaction between            Boulevard Charlemagne 1, in
participants.                              Brussels.

Trainers have been selected from
among the best consultancies
in Brussels in order to spark
vibrant interactions. Participants
are EURACTIV’s communication
partners     coming      from     trade
associations, corporations, NGOs,
political parties or think tanks.

                                              EXPERTS
WORKSHOP DATES IN 2019

    W1         Building grassroots support in a
               changing political environment
24 JANUARY

    W2
               EU technical regulations,
               standards and innovation
               funding: how to build winning
21 FEBRUARY    EU advocacy strategy

    W3         Brexit: the final countdown
  21 MARCH

               Developing an awareness

    W4         raising campaign from design
               to implementation - a case
   16 MAY      study of the European Portable
               Battery Association

    W5         How media drives regulation
  13 JUNE

    W6         Lobbying dynamics under
               the new EU legislature
26 SEPTEMBER
W1 • 24 JANUARY

          Building grassroots support in
         a changing political environment

                                                             BRETT KOBIE,
                               S V P & D I R E C T O R , E M E A D I G I TA L P U B L I C A F FA I R S L E A D ,
                                                         FLEISHMANHILLARD

                              Brett Kobie leads FleishmanHillard’s Digital Public Affairs offering across the
                              EMEA region, which works across sectors to combine deep political and policy
                              expertise with innovative, creative communications.
                              A seasoned transatlantic public affairs professional and strategic digital
                              communicator, Brett has split the last 15 years across private sector,
                              government and non-profit roles in Brussels and New York. He also sits on
 Presented by Brett Kobie
                              FleishmanHillard’s global social & innovation leadership team.

                                                      BRENDAN TOBIN,
                                                HEAD OF GROWTH, ECANVASSER

                              Brendan Tobin is head of growth at eCanvasser – a grassroots political
                              technology company based in Ireland. He has worked with over 2,000 political
                              and issue-based campaigns in 70 countries worldwide helping organizations
                              to solve the challenge of communicating effectively with voters.

Presented by Brendan Tobin
W2 • 21 FEBRUARY

EU technical regulations, standards and
innovation funding: how to build winning
         EU advocacy strategy

                                            THOMAS LINGET,
                                       SENIOR ACCOUNT MANAGER

                                       Thomas Linget is a highly qualified
                                       and recognized EU public affairs
                                       and communications consultant
                                       with a particular focus on transport
                                       policies. Over the years, he has
                                       acquired in-depth knowledge of the
                                       automotive, aerospace and smart
                                       mobility industries. Having led high-
                                       profile advocacy campaigns for
                                       global manufacturing companies,
                                       Thomas is a skilled negotiator and
                                       an excellent communicator, with a
                                       strong ability to engage both political
                                       or technical audiences. He currently
                                       leads the Transport Practice within
                                       LOGOS-MCI, while managing two
                                       cutting-edge industry coalitions,
                                       driving strategic engagement and
                                       advising to Board members. Thomas
                                       has a Master’s degree in European
                                       Politics & Public Affairs from
                                       Sciences Po Strasbourg.

          Presented by Thomas Linget
W3 • 21 MARCH

                   Brexit: the final countdown

                                          THOMAS TINDEMANS, CHAIRMAN, BELGIUM

                                Thomas Tindemans is a Belgian national with over 20 years experience in EU
                                public affairs and communications. He has a proven track record of advising
                                corporate, government and NGO clients on their public and corporate affairs
                                strategies, including legislative procedures and political developments in the
                                EU institutions and the Member States. He assists clients in establishing their
                                public and corporate affairs strategies, including the drafting of legislative
                                proposals, position papers and suggested amendments to draft legislation,
                                and has been instrumental in forging coalitions to carry majorities on these
                                issues. This work includes the establishment of contacts with Commission
                                officials, Council representatives and MEPs. He speaks frequently at major
                                conferences and has published articles and interviews in major European
Presented by Thomas Tindemans
                                newspapers. Thomas is Chairman of H+K Strategies Brussels and Global
                                Practice Leader Public Affairs of Hill+Knowlton Strategies.

                                From 1994 to 2010, Thomas Tindemans was head of the Public Affairs practice
                                at renowned law firm White & Case. Before that he gained business and
                                political experience.

                                Thomas Tindemans is a guest lecturer on EU lobbying and interest
                                representation at various academic institutions in Europe, including the
                                KULeuven, UCL, Institut d’Etudes Politiques in Paris. He is also a former
                                Director of Ideas Matter. Thomas speaks Dutch, English, French and German
                                and studied law.
W 4 • 1 6 M AY

 Developing an awareness raising campaign
from design to implementation - a case study
of the European Portable Battery Association

                                               HANS CRAEN, SECRETARY-GENERAL

                                Hans Craen joined Kellen’s Brussels office in 2003. He specializes in EU affairs,
                                with a focus on environmental, construction and energy policies. Hans acts
                                as secretary-general for several of Kellen’s European clients including the
                                European Portable Battery Association (EPBA).

                                As secretary-general, Hans supports the Board in its strategic thinking,
                                implementing public affairs and public relations activities and representing
                                the organization in front of the European and national legislative bodies.

                                Within Kellen, Hans is responsible for the cluster regrouping all clients active
                                in the field of building, construction, energy and/or environment. He is also
Presented by Thomas Tindemans
                                involved in strategic advice projects for associations in various business
                                sectors. He has managed facilitation sessions and supported organisations
                                in developing their strategic plan and goal setting and is also involved in
                                conducting governance audits for associations.

                                Before joining Kellen, Hans worked as an EU Affairs coordinator for Hitachi’s
                                liaison office in Brussels, covering environmental policy issues. Prior to that,
                                he worked as a trainee in the legal department of the European Ombudsman’s
                                office in Strasbourg.

                                Hans holds a law degree from the Antwerp University, as well as a European
                                law degree from the Liège University. He also obtained a post-graduate degree
                                in Business Management from the Vlekho Business School.
W5 • 13 JUNE

How media drives regulation

                                      ROXANA TURCANU,
                                      ACCOUNT MANAGER

                                 Roxana       supports     regulatory
                                 engagement and communication
                                 campaigns for Red Flag’s clients.
                                 Before joining, she worked in a
                                 Brussels based legal consultancy
                                 coordinating             compliance
                                 assessments in the field of health,
                                 financial services, justice and
                                 home affairs legislation for the
                                 European Commission. Her previous
                                 experience      includes    advising
                                 Romanian companies in the agri and
                                 fisheries sectors on how to access
                                 European Structural funds and the
                                 Romanian Embassy to Belgium.

   Presented by Roxana Turcanu
W6 • 26 SEPTEMBER

                           Lobbying dynamics under
                             the new EU legislature
   GILES KEANE,PARTNER                                                    NIKOS MANARAS, ACCOUNT
                                                                          D I R E C T O R P U B L I C A F FA I R S
Giles Keane has ten years’ experience                                         AND COMMUNICATIONS
in EU public affairs consultancy. Prior
to joining acumen public affairs as a                                     Nikos Manaras has 8 years’ experience
founding partner, he was a Director at                                    in public policy, EU public affairs and
Hill & Knowlton in Brussels. His first                                    communications as well as an in-depth
role in Brussels was as a trainee in the                                  knowledge of health policy. Prior to
External Relations Director General of                                    joining acumen public affairs, he worked
the European Commission. Giles’ strength                                  at the European Academy of Dermatology
lies in his ability to combine traditional                                and Venereology (EADV) as the Senior
public affairs with other communications                                  EU Affairs and Media Coordinator,
disciplines    to     provide   integrated                                where he set up the EU Affairs and
communications counsel to his clients. He                                 Media      department.      He    provided
has worked across numerous sectors and                                    strategic advice on public awareness
policy areas including food & agriculture,                                campaigns, public policy issues, media
environment & energy, healthcare and                                      and communication strategies and the
international trade. Current and recent                                   organisation’s interactions with the EU
clients of Giles since the creation of                                    institutions. While at EADV, he set up
Acumen include Cargill Europe, the                                        and managed a number of partnerships
                                              Presented by Giles Keane
European Federation of Pharmaceutical                                     on key policy issues (occupational skin
Industries and Associations, Heineken,                                    cancer, the risks of sunbeds, psoriasis)
LEO Pharma, PlasticsEurope, Procter &                                     with other non-profit stakeholders,
Gamble and Syngenta. Previous clients                                     pharmaceutical companies and other
of relevance include the British Poultry                                  medical associations. Nikos has also
Council and US national renderers                                         worked extensively with key EU health
association for whom he monitored and                                     journalists and media outlets pitching
advised on EU veterinary legislation,                                     stories, providing comments, op-eds and
the European Sugar Manufacturers                                          articles. Prior to coming to Brussels,
Association, Kellogg’s, and the European                                  Nikos worked in academia for six years as
Whey Producers Association. Giles is                                      a researcher and lecturer on negotiation
an Irish national and in addition to his                                  techniques and policy coordination. In
native English, he speaks fluent French                                   addition, he was a campaign manager
and Spanish, as well as conversational                                    for an election campaign in Greece and
Italian.                                                                  an external consultant specializing on
                                                                          EU social policy issues. Nikos is a native
                                                                          Greek speaker, is fluent in English and an
                                             Presented by Nikos Manaras
                                                                          intermediate level French speaker.
NOTES
JANA ZARIC
 jana.zaric@euractiv.com
tel. +32 (0)2 226 58 29
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