12 essential video marketing statistics for 2020
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12 essential video marketing statistics for 2020
12 Essential Video Marketing Statistics for 2020 vue tv
12 essential video
marketing statistics
for 2020
video marketing has become
essential for any business
wanting to be found, connect
with people and grow...
It’s no secret that since the World’s 2nd Product demos and reviews Who doesn’t
Biggest Search Engine, YouTube, exploded into consume these before making purchasing
our lives in the mid-2000s, Video Marketing decisions these days?
has become essential for any business wanting
Video testimonials The best social proof there is.
to be found, connect with people and grow.
Recordings of live streams Yet more leverage.
With the advent of Video-in-Print, the opportunities
to stand out from the crowd in a meaningful way Video ads Laser targeted and still very cheap
are greater than ever, especially now the reducing compared to Google Ads and Facebook PPC.
costs of technology have made this concept Many marketers secret weapon.
affordable for vastly more businesses than before.
Vue tv is not only the world’s only concept-
Before we dive into the stats that explain why to-conclusion video-in-print service, we are
Video Marketing is VITAL to your business, let’s committed to being at the cutting edge
take a quick look at the TYPES of video you can of video marketing.
and should be producing…
Not only can we create stunning video brochures,
Explainer Videos Essential for conversions and SEO. or any kind of bespoke video-in-print product,
we can also assist with your video production,
Vlogs (video blogs) Great for ongoing engagement.
marketing strategy, and SEO.
Video interviews Super low cost and easy to do.
That’s why we’ve scoured the internet to pull
Tutorial videos Your best customer is an
together what we think are the most vital
EDUCATED customer (you’re reading this,
statistics which prove beyond doubt that forward
aren’t you?).
thinking businesses need to up their video
Videos of presentations This is real leverage. marketing game...
1
54% 76.5%
79% of people
say a brand’s
video has
more
convinced
of marketers and small
them to buy
a piece business owners are
of software brand awareness. getting results with
or app. video marketing.
97% of businesses using explainer videos say it helps
users understand their business better.
91% 50%
87% of businesses
now use video as
a marketing tool.
of video marketers
(This figure has seen a sharp
rise from 63% in 2017,
of web users look
consider video an and 81% in 2018)
for a video before
important part of visiting a store.
their marketing
83% of marketers
strategy. That’s
an increase from say video gives
82% in 2017 and them a good ROI.
85% in 2018. (up from 78% in 2018)
“90% of video
marketers feel
79% of consumers prefer watching
the level of
a video to reading about a product.
competition
and noise has
66% 84%
increased in the
past year...”
more
qualified leads
of consumers
have bought
...but despite this – 99%
continued to use video
in 2019, with 88% saying
something after
per year. they’ll spend more than
watching a video. they did in previous years.
212 Essential Video Marketing Statistics for 2020 vue tv
how video-in-print takes
video marketing even
further in 2020
anyone who gets a video product
from vue tv is guaranteed to say
“Wow” when they open it.
The Wow Factor
The development of video-in-print has created
a new platform for high-quality promotional
videos that represents a highly-targeted
alternative to TV and cinema, and a powerful
addition to online channels.
Anyone who gets a video product from vue tv
is guaranteed to say “Wow” when they open it.
No Distractions
You can sidestep the pitfalls of online video
interruption and distraction, by delivering
your message directly into the hand of your
customer with video in print.
Emotional Connection
The great playwright, E.M Forster, once said of
theatre “only connect” and it’s as true today with
marketing to your clients and customers as it is to
theatre audiences.
Video is a super-powerful way of creating
an emotional connection.
312 Essential Video Marketing Statistics for 2020 vue tv
A True Purple Cow Personalisation
Let’s face it, most company literature is boring We all know the power of personalisation in
because it uses sequential logic instead of marketing and achieving this with video-in-print
emotional logic. is easy.
Seth Godin’s fantastic book Purple Cow taught Video brochures can be fully branded and
marketers the world over about the need to stand individually personalised through variable data
out from the crowd. Video in print achieves this, printing with a named contact, image, or unique
ten-fold. offer code.
You can highlight a name using coloured foils
Affordable
or spot UV varnish for added impact.
Developments in technology over successive
Personalisation is proven to increase open
years have enabled the production of video
rates, with 74% of marketers saying that
brochures, video booklets and digital business
personalisation increases engagement
cards, and now embedding high-quality screens
and boosts return on investment.
into printed items, much more affordable for all.
In fact, this technology is so flexible,
Truly Bespoke video screens can be built into items of any
material, shape or format.
Your video could appear in a printed brochure that
incorporates a micro-thin IPS screen, PCB boards,
speakers and re-chargeable batteries using a built-in
USB connection that also allows you to re-charge
the battery and change the video content.
Video brochures can be produced in a range of sizes
and are portable and pleasantly tactile.
Popular options including a hardback cover with
soft touch matt laminate finish.
412 Essential Video Marketing Statistics for 2020 vue tv
why vue tv?
we can help you with your
strategy, your scripts, production
and even ranking your videos...
As part of the PDS Group, an industry leading creative & print
management agency with over 20 years’ experience, we have invested
heavily into making vue tv a world-class video-in-print service.
We are currently the only concept-to- Production does not rely on you
conclusion service, providing market having a video ready to go.
leading solutions and lightning fast
We can help you with your strategy,
turnaround times, wherever you are
your scripts, production and even
based in the world.
ranking your videos at the top of
Lead times can be as low as five YouTube and Google for even more
days or you can make an order to leverage for your video marketing.
be held in stock and request it to be
It costs nothing to talk to us, and
printed on demand and posted out
we know you’ll be amazed by our
as required.
levels of service and commitment
to quality.
512 Essential Video Marketing Statistics for 2020 vue tv
video in print frequently
asked questions
how much do video can you recycle what is the
brochures cost? the goods? lead time?
This is totally variable dependent Yes the brochures are recyclable, Our lead time is dependent on
on your requirements. Give us a please feel free to return them quantities & also how quickly
brief and we’ll give you a price! to us at vue tv if you would like you require the brochures, but
them to be recycled. we do offer a turnaround time of
5 working days on smaller orders.
do you have what finish options how will the
a MOQ? do you do? brochures be
delivered?
We have no minimum order We offer a wide variety of
quantity, so if you wanted to finishes, for example spot UV, As a standard they will be
test the response you could metallic foils, embossed logos individually packed and then
order a small amount. & individual personalisation. collated & neatly packed into
outer boxes.
can I have do you help with the do you provide
a sample? creative? What is bespoke options?
the cost?
Yes samples are available. Yes, we excel in this area.
Just ask us! Yes, we can help with the The more complex the better!
creative. If you send us a We have a full creative agency
complete brief of what you at our disposal onsite as part
would like we will then be able of the PDS Group.
to confirm a price. Costs are
dependent on the requirements.
612 Essential Video Marketing Statistics for 2020 vue tv
I haven’t got a video, can you put pictures can I have multiple
can you help? on it? videos?
Yes, we can help with all Yes, you can. Yes.
aspects of video production.
Just ask us.
how long can the when will I be can I use different
videos be? invoiced? artwork?
The length of videos is Payment is required at the Yes, you can use multiple
determined by the size of order stage, however credit artworks.
brochure you need and the terms are available (subject
memory capacity. to financial checks).
how do we supply what format do you can you deliver to
the artwork to you? need the videos in? multiple locations?
A high-res PDF is perfect. An MP4 file and we will confirm We are a registered mailing house
the specification depending on so can offer postage discounts.
the screen size. We can process We have an infrastructure to
the video through software if dispatch our products to multiple
the resolution doesn’t match locations around the globe.
the screen. We offer a complete fulfilment
service if required, in bulk or on
demand. Ask for more details.
what options can I have printed can they be
(video brochures) literature as well? personalised?
do you provide?
Yes, we can also supply Yes.
We have a standard range any printed literature with
including the Pocket 3”, the brochures.
Lite 4”, Ultimate 5” & 7” &
the Grand 7” & 10” along with
a fully bespoke service.
712 Essential Video Marketing Statistics for 2020 vue tv
can you Pantone can you provide do you specialise in
match? presentation boxes a particular sector?
and merchandise?
Yes, we can. Yes, all of them.
Yes, we are experts in print.
how long is the how long is the what is the most
warranty? battery life / is it popular option?
rechargeable?
There is a 12-month factory The most popular brochure
warranty on the hardware. The battery is rechargeable & is The Ultimate 7”.
the battery life varies, depending
on the product. We can add or
reduce the battery life if you
would like a particular life span.
can I upload the can they be can I add additional
videos myself? encrypted? buttons?
Yes of course, the brochure Yes, we can encrypt the Yes, we can either add buttons
works in the same method brochures if required. or take buttons off as required.
as a USB. It is a simple drag
& drop process.
what can I use the • Direct Mail • Product Launches
brochures for? • In Store Promotions – POS • Internal Communications
• Training • Presentations
To give you an indication
as to how our existing clients • Instructions • Pitches
have used video brochures, • Company Overview
please see the list opposite:
• Invitations
• Personal Video Messages
812 Essential Video Marketing Statistics for 2020 vue tv
do I supply the video do you do Is it just
and the artwork at touchscreens? hardcovers?
the same time?
Yes, touchscreen is available No, we also offer a softcover
The video can be uploaded to the along with other advanced option for the brochures as well.
brochures at any point during technology.
the production process or if you
prefer you can upload the content
to the brochures on receipt.
contact us
Like what you’ve read and want to see how vue tv could be used for your business?
Getting in touch with us is simple, contact us via telephone, email or through our website;
T. 0330 2021200
E. info@vuetv.co.uk
W. vuetv.co.uk
Sources:
https://www.wyzowl.com/video-marketing-statistics-2019/
https://animoto.com/blog/business/2016-social-video-forecast-infographic/
http://v1.aberdeen.com/launch/report/research_report/12472-RR-Video-Marketing-Growth-AM.asp
https://google.com
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