PLAYGROUND - PLAYGROUND Magazine
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LIVE | LOVE | PLAY
PLAYGROUND
a lifestyle magazine for central florida's modern parents
2020
MEDIA
KIT
Photo: Serena Nicole Photography
Location: The Heavy, Winter Park
WWW.PLAYGROUNDMAGAZINE.COM
Playground Media Group, LLC | 10151 University Blvd., Ste. 326, Orlando, FL 32817 | 407-221-4932
10 Reasons to Advertise With Us
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Photo: Nicole Mitchem Photography
Location: Defy Orlando
CREATED BY LOCAL MOMS FOR LOCAL PARENTS. We have a high LOCAL MEDIA PARTNERSHIPS. Local news outlets often invite
standard of delivering content that is specifically relevant to Central PLAYGROUND’s team of experts to deliver guest segments on live
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Florida families. We use local models, photographers, designers and television, where we often feature our advertisers—we’re considered
writers—we keep it all local. Central Florida’s go-to parenting resource.
12 YEARS OF EXPERIENCE. We’re celebrating our 12th anniversary FULLY INTEGRATED PRINT AND DIGITAL OPPORTUNITIES.
in 2020! We’ve been researching, photographing and writing about We meet your broad marketing needs by offering advertising
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Central Florida’s best family-friendly businesses and events for over a packages that include critical components such as sponsored
decade now. We know this town! content, e-mail advertising, social media campaigns and more.
MODERN, HEALTHY, PLAYFUL CONTENT. We deliver high SCALABLE PACKAGES AND PRICING. We offer a range of
quality content focused on modern parenting perspectives, healthy packages and pricing designed to provide a variety of options
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living, and a playful lifestyle for Central Florida families with children for local businesses, from the newbies just starting out to the
up to age 12. established PLAYers on the local scene.
ENGAGED, QUALIFIED AUDIENCE. Competition for our PREMIUM DESIGN QUALITY. We pride ourselves on modern,
readers’ attention is fierce. We don’t just spray our audience with colorful design enhanced by brilliant original photography featuring
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noise; we strive to engage our audience with curated content about local models, businesses and locations. We look good, and we make
parenting in Central Florida. you look good too.
ACCESS TO THE PLAYGROUND NETWORK. Over the past FULL-SERVICE PARTNERSHIP. The PLAYGROUND team is
decade, we’ve established a broad network of partners in the here to support you every step of the way. We are experts in this
local family-centered market space. We will help you connect and market—we want to share that knowledge with you to help you
collaborate with those partners who can help grow your business. succeed. From feedback on advertising copy to full service writing
and design, we’ll work with you to maximize your success.
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WWW.PLAYGROUNDMAGAZINE.COM
Readership & Distribution
We position ourselves to reach and relate to Central Florida’s
modern and affluent families.
Photo: Jessica Friend
PLAYGROUND Magazine is a free publication that is distributed by mail and by controlled distribution.
Subscriptions are mailed directly to Central Florida’s most affluent neighborhoods. Issues are also
strategically distributed to high-traffic locations throughout the area. In addition, we provide our
advertisers with complimentary issues to share with their customers.
TARGET CIRCULATION DISTRIBUTION
DEMOGRAPHIC • Frequency: Bimonthly • Subscriptions - 25%
(6 times per year) (paid & complimentary)
• Modern & active parents
with disposable income • Controlled Distributions - 70%
• Circulation: 12,000 copies per issue Free distribution at strategic locations in
• Age range: 22-48 Orange, Seminole and Osceola Counties,
• Editorial Ratio: approx. such as children’s boutiques and salons,
• Household income exceeds $125K 60% editorial, 40% advertising private schools, upscale grocery stores,
doctors’ offices, book stores, libraries,
• Homeowners in Orange, Seminole • Readership: approx. 30,000 per entertainment centers and more
or Osceola Counties issue (includes digital issue Distribution Breakdown by County:
distributed on our website and - Orange County: 60%
• Growing families with at least one through our e-newsletter) - Seminole County: 30%
child age 12 or under - Osceola County: 10%
• Home Delivery: 2,500 per issue,
• Exclusive Events & Marketing - 5%
mailed to Central Florida’s finest
Charity event gift bags, kids fashion
zip codes
shows and community events
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WWW.PLAYGROUNDMAGAZINE.COM
Print Advertising Rates & Schedule
Photo: Carey Sheffield
DISPLAY RATES 6x 5x 4x 3x 2x 1x
Full Page $1,450 $1,550 $1,650 $ 1,750 $1,850 $1,950 EDITORIAL CALENDAR
1/2 Page $ 850 $ 925 $1,000 $ 1,075 $1,125 $1,250
1/4 page $ 475 $ 525 $ 575 $ 625 $ 675 $ 725 FEBRUARY/MARCH 2020
The Health Issue
Special Ad Sections:
PREMIUM POSITIONS 6x 5x 4x 3x 2x 1x Pediatrics Guides
Back Cover $2,000 $2,100 $2,200 $2,300 $2,400 $2,500
APRIL/MAY 2020
Inside Front Cover $1,850 $1,950 $2,050 $2,150 $2,250 $2,350 The Baby Issue
Inside Back Cover $1,650 $1,750 $1,850 $1,950 $2,050 $2,150 Special Ad Section:
Summer Camp Guide
SPECIAL ADVERTISING SECTIONS JUNE/JULY 2020
Locally-Owned, Playground Approved $200 The Travel Issue
• This section provides space for business card sized ads to locally-owned Special Ad Section: Party Guide
businesses. We can work within all budgets. Artwork provided by the advertiser. AUGUST/SEPTEMBER 2020
Guides $150 The Education Issue
•E
ach print issue has a themed Guide section that includes a photo, logo and Special Ad Section:
60-word description of your business; All content is supplied by the advertiser. Enrichment Guide
The printed Guides are also posted online for one year.
OCTOBER/NOVEMBER 2020
See/Saw $900 The Food & Culture Issue
• This section is a full page of (5 to 8) photos and a 50-word description of your Special Ad Section:
business or event. These spots are limited and require editorial approval. Food Guide
Photos and description are provided by the advertiser. Offered to current print
DECEMBER/JANUARY 2020-2021
advertisers who have an ad in that issue
The Family Favorite Awards Issue
Feature Article (Sponsored Content) $900 Special Ad Section:
• A one page article on a locally-owned business that runs in print and as an online Private School Guide
article. We write the article and take a professional photo for the page.
Contact Jessica Ventura, Advertising Manager, at 407-243-8253 or jessica@playgroundmagazine.com.
Digital Advertising Options & Rates
Photo: Serena Nicole Photography
Location: The Heavy, Winter Park
WEBSITE ARTICLE (Sponsored Branded Content)
• $200 each You supply the article and photo(s); we provide editorial assistance.
• $250 each We write and edit the article; you supply the photo(s).
DIGITAL ANALYTICS
E-NEWSLETTER SPONSORSHIP $75 each
• Your business is highlighted as the sponsor of the Weekly PLAYguide. This Website Analytics:
e-newsletter is sent directly to our list of over 3K local parents. The Weekly • Over 5,700 unique users and 6500+
PLAYguide features the top family events in the Central Florida area. Sponsors sessions per month on average
receive a linked logo at the top and a business highlight at the bottom that includes
a photo and a 60-word description. Facebook Followers:
• Over 7,200 as of September 2019
ONLINE GUIDE LISTING $150 per year
• We update our online themed Guide sections on an annual basis. Guide listings Twitter Followers:
include a photo, logo and 60-word description of your business; All content is • Over 1,300 as of September 2019
supplied by the advertiser. Guide Schedule: February–Pediatrics & Private School
Guides; April–Summer Camp Guide; June–Party Guide; August–Special Needs Instagram Followers:
Guide; October–Restaurant Guide; December–Private School Guide • Over 1,700 as of September 2019
SOCIAL MEDIA POSTS (Facebook and/or Instagram) E-Newsletter Database:
• $125 each for boosted post on Facebook or Instagram • Over 4,000 active subscribers
• $75 each for post on Facebook or Instagram (no boost)
• We promote local businesses and events through Facebook and Instagram.
We have 7,100+ engaged and active Facebook followers and
1,200+ Instagram followers (as of November 2018).
Advertising Bundles
Photo: Vanessa Boy
QUARTER PAGE AD PACKAGE
Added value received with a full-year print agreement (6 issues):
• 1 e-newsletter sponsorship (value $75) NEW BUSINESS BONUS
• 1 social media post (value $75) If you have opened a family-oriented business*
• 1 PLAYguide Special Ad Section listing in applicable theme (value $150) within the past year, you are eligible for these
• 1 premium website directory page (value $125) additional promotions with your full-year print ad
contract (6 issues):
• Total of $425 worth of added value for an annual advertising investment of $2,850.
• 1 mention in the Talk of the
HALF PAGE AD PACKAGE Playground section of a print issue
Added value received with a full-year print agreement (6 issues): • 1 photo shoot of your business
• 1 e-newsletter feature (reserved for print advertisers only)
• 2 e-newsletter sponsorships (value $150) * A family-oriented business is one that’s exclusively
• 2 social media posts (value $150) geared toward children or families. This excludes
restaurants, malls and any other business that also
• 2 PLAYguide Special Ad Section listings in applicable themes (value $300)
caters to individual adults.
• 1 premium website directory page (value $125)
“
• Total of $725 worth of added value for an annual advertising investment of $5,100.
FULL PAGE AD PACKAGE Exciting things are happening here at
Added value received with a full-year print agreement (6 issues): Lou & Pepper, and since the most recent
• 1 website article (value $200) issue of PLAYGROUND came out, we have
• 1 e-newsletter feature (reserved for print advertisers only)
• 3 e-newsletter sponsorships (value $225) been so busy! We are so grateful to everyone
• 3 social media posts (value $225) there! We are absolutely interested in
• All PLAYguide Special Ad Section listings that are applicable (value $300+)
• 1 event sponsorship* or 1 See/Saw article (value $900-$1500) advertising again next year. PLAYGROUND
• Total of $1850+ worth of added value for an annual advertising has been the best decision we made!”
investment of $8,700.
– Andrea St. Onge
*Event sponsorship includes: up to 250 magazines provided for handout/swag bags, Co-owner of Lou & Pepper
complimentary quarter page ad to promote your event, one social media post, online
calendar listing, and one e-newsletter event listing
* See/Saw articles include 5 to 8 photos of your event and a description
CONTACT JESSICA VENTURA, ADVERTISING MANAGER, AT 407-243-8253 OR JESSICA@PLAYGROUNDMAGAZINE.COM.
Artwork Specs
We make you look good! Follow these guidelines for artwork submission.
We can provide graphic design services at $45/hour.
PM
Photo: Serena Nicole Photography
IMPORTANT PRINT AD DEADLINES Location: The Heavy, Winter Park
ISSUE SPACE ARTWORK PUB DATE
Feb/Mar 2020 Jan 6 Jan 17 Jan 29 FULL PAGE QUARTER PAGE
Apr/May 2020 Mar 3 Mar 14 Mar 21 Bleed: 8.625” x 11.125” (VERTICAL)
Trim: 8.375” x 10.875” 3.625” x 4.875”
Jun/Jul 2020 May 8 May 15 May 27 No Bleed
Live: 7.875” x 10.375”
Aug/Sep 2020 July 10 July 17 Jul 27
Oct/Nov 2020 Sept 10 Sept 18 Sep 28
Dec/Jan 2020-21 Nov 6 Nov 13 Nov 30
SUBMITTING ARTWORK
• Final, approved artwork must be e-mailed to
alicia@playgroundmagazine.com.
• We prefer that all ads be submitted in PDF format.
PDFs should be distilled with no color management and
all fonts embedded. We can also accept JPEG, TIFF
and EPS file types. All TIFF and EPS files should be HALF PAGE LOCALLY-OWNED AD
flattened with fonts converted to outlines. (HORIZONTAL) 3.5” x 2”
7.875” x 5” No Bleed
• The magazine is produced using CMYK process color. No Bleed
No PMS colors.
• All artwork must be actual size at 300 dpi.
• Some color variance is usual and should be expected. PLAYGUIDE AD
Logo: 2” wide x 1.5” high
Photo: 2.175” wide x 2” high
MAGAZINE SPECS Description: 60 words
Size: 8.375” x 10.875”
Ink: Four-color process printing (No PMS color)
Binding: Saddle stitch
Paper: 70# endurance silk text, self cover
SUBMIT YOUR ARTWORK VIA EMAIL TO ALICIA@PLAYGROUNDMAGAZINE.COM.
Contact Us
Think of us as an extension to your marketing team. PM
Photo: Amy Smith
We love to hear from you. Here’s who to contact and why: Location: Sam Flax, Orlando
HEATHER RENEAU BRANT MUEKELEY
Publisher & Editorial Director Financial Manager
heather@playgroundmagazine.com brant@playgroundmagazine.com
• Email Heather about article ideas and • Contact Brant regarding billing!
how we can help you with promotions!
JESSICA VENTURA CORTNEY THEKAN
Advertising Manager Writer & Editor
jessica@playgroundmagazine.com cortney@playgroundmagazine.com
• Contact Jessica about advertising • You may hear from Cortney regarding
opportunities and all things ad related! articles and interviews!
JESSICA FRIEND WENDY MEYER
Photographer & Graphic Designer Events Editor & Social Media Manager
jessicafriend@playgroundmagazine.com wendy@playgroundmagazine.com
• You’ll hear from Jessica when we need • Send your business event info to Wendy
to take your photos for the magazine! so she can share it with our readers!
ALISHA CHAMP ALICIA MCKEE
Special Projects & Fashion Stylist Advertising Assistant
alisha@playgroundmagazine.com alicia@playgroundmagazine.com
• Alisha will be coordinating with you for • Send your ad artwork and
photo shoots and the business events that sponsored content to Alicia!
we partner on with you!
092018
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