2015 UOW Formula-SAE Sponsorship Brief

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2015 UOW Formula-SAE Sponsorship Brief
2015 UOW Formula-SAE
Sponsorship Brief

             Quote from: http://www.saea.com.au/formula-sea-a

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2015 UOW Formula-SAE Sponsorship Brief
About Formula SAE
Formula SAE is a competition run by the Society of Automotive Engineers (SAE) with a

rich history of challenging the world’s young professionals. The competition requires

student teams to design and build an open-wheel, formula-style race car.

The culmination of the project comes when the cars, built by universities from all over

the world, compete in a number of dynamic and static events over a four day period.

Worldwide, there are eight competitions held each year; one in Australia, one in Japan,

three in Europe, one in Brazil and two in the USA. The formula SAE competition

originated in the USA in 1980.

The Australasian competition has been running since 2000 and attracts approximately

30 teams each year, with at least 5 of those being international teams. Formula SAE

Australasia (FSAE-A) is an opportunity for university students to obtain firsthand

experience in project management, teamwork, budget management, the application of

complex analytical methods, risk management and hands on manufacturing of a high

performance racing car. The project is managed entirely by students.

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2015 UOW Formula-SAE Sponsorship Brief
About the UOW FSAE Team
In 2001, a keen group of undergraduate engineering students united to develop UOW’s

first ever FSAE vehicle, quickly becoming one of Australia’s most successful Formula

SAE teams. In May 2002, UOW became the first Australian University to compete against

140 of the world’s most competitive teams in the USA. UOW led Australia’s most

successful international campaign at the time, returning to Australia with an overall

standing of 28th in the field of 140 strong competitors.

For the 2002 Australasian competition UOW FSAE designed and built a brand new car.

This lighter, faster and smaller car was the first to win every dynamic event at a Formula

SAE competition, setting a world record of 947.5 out of 1000 overall score. After such a

commanding performance in Australia, UOW FSAE returned to the USA in 2003.

Competing against teams from around the world, UOW came out on top to win the event,

successfully demonstrating what kind of dominating package UOW students are

capable of producing.

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2015 UOW Formula-SAE Sponsorship Brief
Since 2003, UOW FSAE has remained a force to be reckoned with and continues on this

path for 2015. To date, UOW FSAE holds nine podium finishes, out of the 16

competitions it has entered, including three outright victories. Most recently, the 2012

car placed overall 3rd out of 21 teams in the Australasian competition. The team is very

proud of its consistent performance, currently being ranked in the top 10% of teams

world-wide. Being placed at 47th, UOW strives to uphold the strong reputation and

professionalism it has built over the years.

In 2015 the Team has increased its size to 50 total members and continues to grow with

the recruitment of young and determined undergraduate students of all disciplines. The

Team has redeveloped the organizational structure with distinct operational focus; the

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2015 UOW Formula-SAE Sponsorship Brief
business branch, the technical branch and the race branch. In this setup all distinct

operations are being overseen by the Business Director, Technical Director and Race

Director.

                                 UOW FSAE
                                     Team Leader

     Business                      Technical                          Race
    Operations                     Operations                       Operations
        Business Director             Technical Director                Race Director
        Assistant Team                Aerodynamics Team                 Driver Training Team
        Principal                     Brakes & Unsprung                 Data Acquisition Team
        Sponsorship Team              Team
                                                                        Data Analysis Team
        Recruitment Team              Bodywork Team
        Media Team                    Chassis &
                                      Ergonomics Team
        Finance Team
                                      Drivetrain Team
                                      Electrical Team
                                      Engine Team
                                      Suspension &
                                      Steering Team

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2015 UOW Formula-SAE Sponsorship Brief
The Team encourages growth in knowledge of organizational concepts with engineering

project complexities. This empowers team members to confidently develop professional

engineering skills. This team environment allows the development of well-rounded and

professional engineers entering the workforce with the following qualities:

             Functional communication

             Team cooperation

             Circumstantial problem solving

             Research, design & implementation methodology

             Organizational role adaptability and accountability

             Awareness and adherence to relevant safety procedures

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2015 UOW Formula-SAE Sponsorship Brief
A Letter from our Team Leader
Greetings. My name is Matthew Athanasios and I am the Team Principal at UOW FSAE
for the 2015 Formula SAE-Australasian Campaign. On behalf of the UOW FSAE Team, I
would like to thank you for taking the time to read our Sponsorship Brief and hope that
you and your company can be a part of our team for the 2015 Campaign and beyond.
UOW FSAE has a rich history of success. We intend that the 2015 Campaign will be
another successful page in that history. This success manifests itself in a few forms, the
overall result at Competition and the experience and satisfaction we, the students, get
from undertaking the project. From personal experience, the process of establishing a
concept, creating a CAD model in 3D space and seeing that model become reality and a
part of the car is a truly rewarding and invaluable experience as young professionals.
The ongoing support and generous donations of time and money from our Sponsors and
the University of Wollongong give us the opportunity to continue to participate and be
successful, in all aspects of the project.
Yours Sincerely,
Matthew Athanasios
Team Principal
UOW FSAE

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2015 UOW Formula-SAE Sponsorship Brief
Past Vehicles
‘Pete’ – 2001
 Events                 Score      Place

                   Static

 Cost                  65.4/100     8th

 Design                145/150      2nd

 Presentation           69.1/75     5th

                  Dynamic

 Skid Pad               30.1/50     3rd

 Acceleration           59.5/75     4th

 Autocross             150/150      1st

 Endurance/Fuel       339.8/400     3rd    ‘Stumpy’ – 2002
                   Total                    Events             Score           Place

 Overall              864.2/1000    1st                      Static

                                            Cost                73.1/100        4th
 FSAE-USA            459.43/1000    28th
                                            Design               150/150        1st

                                            Presentation         72.6/75        3rd

                                                           Dynamic

                                            Skid Pad              50/50         1st

                                            Acceleration          75/75         1st

                                            Autocross            150/150        1st

                                            Endurance/Fuel      382.2/400       1st

                                                             Total

                                            Overall            952.9/1000       1st

                                            FSAE-USA           895.12/1000      1st

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2015 UOW Formula-SAE Sponsorship Brief
Sergio’ – 2003
‘

    Events             Score          Place

                      Static

    Cost                  82.2/100     3rd

    Design                124/150      3rd

    Presentation           60.1/75     9th

                     Dynamic

    Skid Pad               22.3/50     13th

    Acceleration           69.9/75     2nd

    Autocross            131.2/150     3rd

    Endurance/Fuel        278/400      8th    ‘Roger’ – 2004
                      Total                    Events                Score      Place

    Overall              767.4/1000    6th                      Static

    FSAE-USA             727.7/1000    11th    Cost                 70.5/100     9th

                                               Design               98/150       8th

                                               Presentation          69.4/7      2nd

                                                              Dynamic

                                               Skid Pad             42.1/50      3rd

                                               Acceleration         63.7/75      3rd

                                               Autocross            150/150      1st

                                               Endurance/Fuel       359/400      1st

                                                                Total

                                               Overall             864.2/1000    1st

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2015 UOW Formula-SAE Sponsorship Brief
‘Oscar’ – 2005
                                           Events                Score      Place

                                                            Static

                                           Cost                 89.4/100     2nd

                                           Design               115/150      4th

                                           Presentation         60.2/75      9th

                                                          Dynamic

                                           Skid Pad             21.7/50      15th

                                           Acceleration         52.1/75      8th

                                           Autocross           137.8/150     2nd

                                           Endurance/Fuel       192/400      6th
‘Rex’ – 2006                                                Total
 Events                Score      Place    Overall             668.3/1000    3rd
                  Static                   FSAE-USA            825/1000      3rd
 Cost                 83.4/100     3rd

 Design               92.1/150     8th

 Presentation         51.4/75      14th

                Dynamic

 Skid Pad             32.7/50      6th

 Acceleration         61.1/75      6th

 Autocross           130.3/150     3rd

 Endurance/Fuel      322.57/400    10th

                  Total

 Overall             773.5/1000    3rd

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‘Slim Jim’ – 2007
                                           Events             Score          Place

                                                             Static

                                           Cost                  89.6/100     1st

                                           Design                125/150      3rd

                                           Presentation          40.8/75      19th

                                                            Dynamic

                                           Skid Pad                  50/50    1st

                                           Acceleration          43.1/75      12th

                                           Autocross             71.4/150     8th

                                           Endurance/Fuel      213.68/400     10th

                                                             Total

‘Frank’ – 2008                             Overall             634.5/1000     4th

 Events             Score         Place

                  Static

 Cost               84.7/100      3rd

 Design             112/150       11th

 Presentation       68.8/75       6th

                Dynamic

 Skid Pad             30.38/50      9th

 Acceleration         43.43/75      4th

 Autocross           124.92/150     5th

 Endurance/Fuel        DNF        DNF

                  Total

 Overall             464.2/1000     9th

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‘Jane’ – 2009
 Events            Score         Place

                  Static

 Cost                 74.9/100    2nd

 Design               80/150      10th

 Presentation          75/75      1st

                Dynamic

 Skid Pad             10.4/50     8th

 Acceleration         60.7/75     3rd

 Autocross            88.8/150    6th

 Endurance/Fuel      310.6/400    3rd

                                         ‘Charlie’– 2010
                  Total

 Overall            700.4/1000    3rd
                                          Events             Score             Place

                                                           Static

                                          Cost                 76/100           3rd

                                          Design               90.5/150         11th

                                          Presentation         67.2/75          8th

                                                         Dynamic

                                          Skid Pad              DNF            DNF

                                          Acceleration         45.6/75          10th

                                          Autocross            22.9/150         14th

                                          Endurance/Fuel       177/400          7th

                                                           Total

                                          Overall             479.2/1000        8th

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‘Charlie Mk 2’ – 2011
                                          Events             Score         Place

                                                           Static

                                          Cost                  80/100      3rd

                                          Design                95/200      19th

                                          Presentation         46.9/50      8th

                                                         Dynamic

                                          Skid Pad             36.4/75      8th

                                          Acceleration          36/50       12th

                                          Autocross            56.1/100     6th

                                          Endurance/Fuel       198/425      8th
‘Leila’ – 2012                                             Total
 Events             Score        Place    Overall             548.4/1000    6th
                  Static

 Cost               78.9/100     3rd

 Design             117/200      10th

 Presentation       39.2/50      5th

                Dynamic

 Skid Pad           36.8/75      10th

 Acceleration       46.1/50      4th

 Autocross          65.9/100     9th

 Endurance/Fuel     314.4/425    4th

                  Total

 Overall            698.4/1000   3rd

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‘Cheers’ – 2013
                                          Events             Score         Place

                                                           Static

                                          Cost                 68.5/100     7th

                                          Design               175/200      5th

                                          Presentation         44.5/50      2nd

                                                         Dynamic

                                          Skid Pad                 DNS       -

                                          Acceleration             DNS       -

                                          Autocross            55.8/100     9th

                                          Endurance/Fuel        DNF          -

                                                           Total

‘Oliver’ – 2014                           Overall             343.8/1000    19th

 Events             Score        Place

                  Static

 Cost               60.2/100     13th

 Design             115/150      13th

 Presentation       40.4/100     19th

                Dynamic

 Skid Pad           32.9/75      14th

 Acceleration       37.2/75      13th

 Autocross          80.1/150     5th

 Endurance/Fuel     139/400      11th

                  Total

 Overall            504.8/1000   10th

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2015 Design
A few words from the Technical director;

The engineering overindulgence and energy of the 2014 Formula-SAE Australasian competition

made it an extremely competitive event. This generational shift that was emulated through the

formation of the 2014 UOW FSAE campaign heralds the basis for vehicle evolution into 2015.

Through extensive physical prototyping of technical areas, coupled with skill development

programs the management group will guarantee continued generational evolution of the UOW

Formula-SAE Team.

2014 campaign saw the first UOW FSAE racer in 12 years to obtain sufficient operational testing

time in order to truly push the vehicle’s performance limits and overall project success alike.

Through the implementation of an evolutionary design philosophy the Team was able to obtain

valuable physical testing data which allows for validation of computer generated solutions. This

further assists the Team by allowing the constant growth of the system designs to optimize

performance and sustainability.

Through our months of testing, analysis and evaluation, The UOW Formula-SAE team have

developed the major technical goals for the 2015 racer:

   1) Reliability:

          Defined as 5000km cyclic loading consideration for every alloy component

          Infinite lifetime for ferrous metal fabrication.

          Reliability in manufacture processes, assembly and maintenance

   2) Mass: Limiting vehicle mass to 215kg (without driver)

   3) Cost conscious product

   4) 50/50 mass distribution

Through the early weeks of design, our technical Team has been hard finding solutions to

optimize the design, with a major focus being placed on data acquisition; which will be vital for

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testing, tuning and design of the 2015 racer. The 2015 vehicle will deliver what the weekend

autocross racer demands: engineering excellence that performs on the track.

“The University of Wollongong seems to have a very competitive car this year… Well when

anyone refers to a “Wollongong” car we all know what they mean. They are not afraid to change

in order to be competitive, whether it be the ferocious turbo era vehicles to the grippy winged

monsters of today. This is a real credit to their Team always hungry to innovate in this

competition.” – FSAE Commentator (Saturday 13th December 2014) – Autocross commentary

         The 2014 team at the 2014 Formula-SAE Competition at Calder Park, Melbourne

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2014 Vehicle Specifications
Vehicle parameters

Length, Width, Height                      2903 mm | 1330 mm | 1400 mm

Vehicle Mass (Kurb weight)                 210kg

Mass Distribution                          50% Front | 50% Rear

Suspension

Suspension Layout                         Double unequal length A-arms | Pull rod actuated |
                                          Adjustable front and anti-roll bars

Steering                                  Rack and pinion | 125% Ackerman

Tyre Compound                             Hoosier R25B 20.4”x7” –

Wheel                                     13” 3 piece aluminum shell, machined 7075 centers

Wheel Base | Front Track | Rear Track |   1550mm | 1420mm |1380mm

Centre of Gravity                         300-310mm with 80kg driver

Engine

Engine package                            Honda CBR 600 RR 2007-2009 model

Capacity | Cylinders| Bore | Stroke       600cc | 4 cyl | 67mm | 42.5mm

Fuel                                      98 Ron

Power | Torque                            55kW @ 10 200 RPM | 54 N.m @ 10 00 RPM

Lubrication                               UOW FSAE custom machined/fitted dry sump

Intake                                    3D printed Nylon-7 intake plenum

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Exhaust                 4-2-1 titanium tuned length exhaust headers &

                        titanium muffler

Shifter                 Mechanical sequential shifter

                        Electronic solenoid paddle shift system (2 year

                        development)

Gearbox                 3 speed with slipper clutch and ignition cut.

Aerodynamics

Wing configuration      Front and rear multi-element wings

Aero foil Selection     GOE525 (Front) and MSHD custom profile (Rear)

Material construction   Medium density foam core, carbon fiber aerofoils

Under tray              2 year development program

Brakes & Unsprung

Caliper configuration   UOW-FSAE Custom single sided dual piston caliper

Rotor configuration     Stainless steel drilled rotor

Upright                 Fabricated steel uprights with 7075-T6 aluminum

                        uprights

Hubs                    CNC Machined 7075 aluminum

Chassis

Frame type              UOW FSAE custom 4130 Chromo space frame

Material and process    TIG welded CNC notched tubing

Stiffness               3080 N.m/deg

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Drivetrain

 Drivetrain type             UOW FSAE custom spooled drive

 Material and process        7075 CNC machined Aluminum

 Adjustment                  Adjustable chain tensioning system

Electrical

 Loom material and process   Tefzel military grade wires, color coded modular

                             design

 Data logger                 ADL3+ pro analyzer

 ECU                         MoTeC M800

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Why Sponsor UOW FSAE?
Formula SAE is an international design and build competition representing the most

competitive yet rewarding student engineering competition in the world. This requires

passionate, dedicated and capable students to volunteer their own time to operate a

motorsport team each year culminating in a new campaign to design, build, test, manage

and race an open wheeled formula style vehicle at the international Formula-SAE

competitions. This ensures any peer who volunteers their time in such a program will be

rewarded with vital skills allocated with overall engineering and multi-disciplinary

project skills.

To successfully contest for the Formula SAE – A title, UOW FSAE needs support. Design,

construction and testing of a new vehicle involves a substantial investment of time and

resources. To compete in the Australasian event requires approximately $80,000 in direct

monetary sponsorship. In addition, the team relies heavily on sponsorship in the form

of parts, material, machining and other services*.

Throughout the years, UOW FSAE has given its sponsors more than just publicity and

recognition. Through UOW FSAE many of our sponsors have developed working

relationships within UOW and amongst one another. The Illawarra community, UOW,

BlueScope Steel, JOYGLOBAL, Castrol and many other highly esteemed companies

support us; but we need further support from the Australian industry. Sponsoring UOW

FSAE represents a unique opportunity to promote local achievement to the rest of the

nation, and Australian excellence to the world.

UOW FSAE offers the following benefits to all of its much appreciated sponsors:

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   All sponsors benefit from the close contact they have with the young¸ high-

                   achieving students who make up the UOW team.

                  Members of the team are well-rounded and professional graduate engineers who

                   can become potential employees; or can be involved with sponsoring companies

                   to complete vocational work

                  As a sponsor you become part of a word champion team, while helping to raise

                   the profile of your business.

                  Sponsors of the UOW FSAE Team gain vast exposure through the advertising of

                   their company at community events where the car is present, through our

                   quarterly newsletters and our website and social networking sites.

                  All sponsors will receive complete access to images of the UOW team and car.

                   These may be used in your company’s promotional material.

                  The car and team will both be provided for company promotional use when

                   available.

                  All sponsors will receive issues of the UOW FSAE’s quarterly newsletter that

                   details the team’s progress and competition results.

                  Advertise your company in our quarterly newsletter (advertising size depends on

                   sponsorship value, see pg. 33, point. 8, for further details)

                  All sponsors are given the opportunity to drive the UOW race car at sponsor drive

                   days.

                  Social events and drive days are a valuable opportunity for sponsors to network

                   and promote their business.

                  Every donation of support to UOW FSAE is fully tax deductible.

* In order to calculate the value of these donations non-monetary contributions are valued at half of the equivalent monetary value.

For example $1000 worth of machined parts would be valued at $500 and would fall under the ‘Bronze’ sponsorship package.

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Community Involvement
Throughout the year, UOW FSAE is involved in a number of public events in the

community, to help raise the profile of the university, as well as give exposure to our

sponsors through the use of our sponsorship banner and the car itself.

Events in which the team has been involved include:

      Wollongong Rotaract Hospital Bed Run

      Novotel’s Amazing Race Wollongong

      Blood Drives

      Wollongong Australia Day activities

      Honeywell Summer School

      STEM Project (Science, Technology, Engineering and Maths): this is a travelling

       road show which visits regional and rural high schools. Schools that team

       members and the car visit included:

           Corrimal High School

           Warrawong High School

           Albury High School

           Maitland Grossmann High School

           Wilcannia Central School

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 Broken Hill High School

        Cobar High School

        Dubbo College South Campus

        Parkes High School

        Canobolas Rural Technology High School

        Marsden High School

        Bellingen High School

        Tweed River High School

        Port Macquarie High School

        Swansea High School

   Shellharbour City Festival of Sports

   Various high school engineering days, including Caringbah High, Illawarra

    Senior College, Albury High and Maitland Grossmann High

   Various university days, including clubs day, open days and O-week

   Career fairs, including a 2 day event in Canberra

   F1 in schools

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Technical Gallery
This pictorial document highlights the various design, manufacture and assembly stages

for the 2014 UOW FSAE Campaign. These are behind the scenes photos taken by various

members during the design and build process and have included notable highlights

throughout the year. So please take a step back in time, and re-live our experiences from

the 2014 campaign.

Image 1: 2014 Racer “Oliver” in scrutineering, Calder Park Raceway

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Image 2 and 3: 2014 racer “post paint” assembly completion

Image 4 and 5: 2014 Racer rolling chassis assembly and welding

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Image 6 and 7: 2014 Calm Aluminum donation and partially machined upright.

Image 8 and 9: 2014 race wheel center and hub in-house manufacture

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Image 10 and 11: 2014 Super flow dynamometer setup and 3D printed prototype intake plenum
from 2013.

Image 12 and 13: 2014 Racer 4-2-1 primary stainless steel headers and machined braked rotors

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Image 14 and 15: Rear aero foil flap element and machining drivetrain mount for rear brake caliper

Image 16 and 17: Undertray diffuser mold and raw carbon fiber bodywork.

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Image 18 and 29: 2014 sponsor meeting campaign introduction and 2014 vehicle launch night.

Image 20 and 21: Post 2014 comp Team dinner and 2015 Major Design Review

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Social Media Growth
    This year we are developing and expanding the UOW FSAE’s outreach through social
    media. This expansion has also lead to the development of a new roles within the
    business sector to continually update the public on the teams progress, while also
    providing exposure to sponsoring companies.
    The UOW FSAE team can be accessed by all interested personally through these sites:
    -   Website
           o http://www.uow-fsae.com/index.html
    -   Facebook
           o https://www.facebook.com/uowfsae
    -   YouTube
           o https://www.youtube.com/channel/UCMEA1BdIgorHZ4eRVSu8-jA
                                                      UOW FSAE website

UOW FSAE Facebook page

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Sponsorship Packages
           Sponsorship Level        Bronze $100-   Silver $1000-   Gold $5000-   Platinum
                                    $999           $4999           $8999         $9000+

  Offers   Quarterly e-
           newsletter and poster,
           with advertising
           space[1]

           Invitations to open
           Sponsor Drive Day

           Invitations to Team
           Social Events

           “Thank You” Plaques

           Small Logo on Car
           and Shirt

           Medium Logo on Car
           and Shirt

           Ability to book
           Private Drive Days

           Large Logo on Car
           and Shirt

           Framed Team Shirt

           Primary Logo on Car
           and Shirt

           Access to Cars for
           Self Promotion

*All amounts are listed in AUD

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Sponsorship Packages
                1. Level of Sponsorship is dependent on the sponsoring company
                2. Sponsorship does not necessarily have to be in the form of financial assistance,
                    but can also involve:
                          a.   machining capabilities
                          b. providing material to build components for the car
                          c. assistance with set-up of the car
                          d. providing expertize to help develop design or innovate the component,
                               system or car design
                          e. anything the company can offer which may benefit the team
                3. Flexible sponsorship can be provided depending on sponsor and team
                    requirements; meeting with the company and the team to decide the best feasible
                    solution.
                4. Sponsors can ask for personalised documents, if in agreeance with the
                    sponsorship agreements and level of sponsorship.
                5. All financial sponsors are requested to provide the team with an invoice to allow
                    the team to determine the level of sponsorship*.
                6. Advertising space [1] given to sponsoring company depending on level of
                   sponsorship; Bronze sponsors display their company logo in the newsletter;
                   Silver sponsors can provide the team with a quarter A4 page advertisement to be
                   added to the newsletter; Gold sponsors can provide the team with half A4 page
                   advertisement to be displayed in the newsletter; Platinum sponsors have an
                   entire page to advertise their company. These newsletters will be available to the
                   public through our website and social media.
                7. Sponsoring companies will have the added benefit of advertising there business
                    by:
                          a. Company logo stickers on the UOW FSAE car
                          b. Company logo on UOW FSAE Team shirt
                          c. Mention on social media sites
                          d. Link to sponsoring company’s website on the UOW FSAE website
                          e. Advertising space in the public newsletter

* In order to calculate the value of non-monetary contributions are valued at half of the equivalent monetary value. For
example $1000 worth of machined parts would be valued at $500 and would fall under the ‘Bronze’ sponsorship package.
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Contacts
Team Principal: Matthew Athanasios
Email: ma166@uowmail.edu.au
Phone: 04037 267 723

Business Manager: Brett McAulay
Email: bsm964@uowmail.edu.au
Phone: 0466 322 582

Sponsorship Manager: Tanaz Dhondy
Email: ted902@uowmail.edu.au
Phone: 0402 385 828

UOW FSAE Team
Workshop : 42392313

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