2018 Battery Tender Global Mazda MX-5 Cup Series presented by BFGoodrich Series Overview
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2018 Battery Tender Global Mazda MX-5 Cup Series presented by BFGoodrich Series Overview
About the MX-5 Cup Series ▪ The Battery Tender Global Mazda MX-5 Cup presented by BFGoodrich Tires series is the best value in sports car racing, with parity at its core ▪ Part of the world’s leading sports car ladder – the Mazda Road to 24 ▪ Six event, 12 race championship, plus one invitational event ▪ The series will compete on four Verizon IndyCar Series race weekends in 2018 ▪ Tracks include Circuit of the Americas, Barber Motorsports Park, Road America, Mid-Ohio Sports Car Course, Portland International Raceway and Monticello Motor Club ▪ The series awards $275,000 in scholarships, including $200,000 in value to its champion and $75,000 in value to the Rookie of the Year
MX-5 Cup Series Benefits ▪ Drivers receive an average of over three hours of track time on race weekends ▪ Field sizes of 30 or more cars provide professional-caliber racing, along with championship-caliber teams ▪ Drivers receive access to professional media and marketing training throughout the season ▪ Drivers compete on high-profile event weekends ▪ Strong series partnerships such as Battery Tender, BFGoodrich, Mazda and INDYCAR provide stability and increased support to the series ▪ Fan interaction at every event with series autograph sessions and fan Q&As ▪ Parts and technical support at the track by Mazda and Long Road Racing
The Mazda Road to 24 The Mazda Road to 24 (#MRT24) provides driver development scholarships to championship-winning drivers on a well-defined ladder system to help them reach the top levels in sports car racing in North America. Drivers in the Battery Tender Global Mazda MX-5 Cup presented by BFGoodrich Tires series battle for a $200,000 scholarship to invest in one of the next rungs of the Mazda Road to 24, which includes the IMSA Continental Tire SportsCar Challenge and the IMSA Prototype Challenge presented by Mazda.
MX-5 Cup Series Teams
Atlanta Speedwerks Ives Motorsports Kowalewski Racing
2630 Northgate Ave. 45 Redwood Lane 6352 Hollingsworth Dr.
Suite A Sheffield, MA. 01257 Indianapolis, IN. 46268
Cumming, GA. 30041 413-281-4795 317-490-9651
248-797-0309
White Racing Atlanta Motorsports
Copeland Motorsports 3805 W. 10th St. Group
5324 Main Street Greeley, CO 80634 Jason Hoover
Grasonville, MD. 21638 970-381-0680 Motorsports
301-467-6159 jason@hooverspeed.net
Racing Analytics 678-936-6591
D2D Motorsports 20 Duck Thurmond Rd.
13840 Xanthus Ave. Dawsonville, GA. 30534
Rogers, MN. 55374 770-315-9639
612-573-2249
Slipstream Performance
McCumbee McAleer 2202 B Campbell Rd.
Racing Houston, TX. 77080
1649 Makatoka Rd. NW 281-796-6683
Supply, NC. 28462
910-755-8150
Sick Sideways Racing
7820 Tractor Rd.
Sebring, Fl. 33876
352-875-6856
The MX-5 Cup Car The Battery Tender Global Mazda MX-5 Cup race car has been wildly successful, selling over 170 cars to date. The cost-effective formula offers competitors turn-key opportunities to get behind the wheel of a race car: ▪ $58,900 complete car purchase price ▪ BFGoodrich purpose built racing tires ▪ Mazda SKYACTIV-G 2.0 L, four-cylinder engine ▪ Laser cut, pre-bent roll cage for consistency and uniformity ▪ FIA approved racing harnesses and window nets ▪ Battery Tender lithium ion battery ▪ Spec equipment through homologation ensures parity and an economic environment for competitors ▪ AiM data system
Demographics
There are of INDYCAR fans are
35%
57million
Millennials, a higher share than
NASCAR, NFL, or MLB
INDYCAR fans in the United States
7 out of 10 fans
are male INDYCAR fans are also more affluent
…when compared to the general population
INDYCAR fans have an average 67% More likely to earn $75k+
HH Income of $87,100+ 8% More likely to be a college graduate
Sources: Repucom Sponsorlink 2015 | Scarborough Data Multi-Market Survey | Turnkey INDYCAR/IMS Fan Study 26% More likely to be employed
7
A national fan base Demographics
21% Of General
18%
Population Of General
Population
21% Of INDYCAR
16%
Fans Of INDYCAR
Fans
23% Of General
Population
37% Of General
23% Of INDYCAR Population
Fans
Source: Repucom Sponsorlink 2015 (Total size based on 245M adults 18+)
39% Of INDYCAR
Fans
Fans defined as self identifying between 6-10 on Fan Avidity Scale of 0-10. Other sports reflects the average of NBA, NFL, MLB, NHL, and NASCAR.
Among those INDYCAR fans who are not employed: 12.9% are not employed/disabled/unable to work; 16.7% are retired; 3.7% are full-time students.
8
Demographics
103M Interested in INDYCAR
Trailing only the “Big 4” and NASCAR
(identifying 2 and above on a 10 pt. scale)
Motorsports Other Sports
Fan = 2-10 on Fan Avidity Scale of 0-10; Fan sizing based on 245M Adults 18+
9
Series Marketing and PR
▪ Print advertising in various publications
▪ Mazda promotional support including hashtags, social media
programs and more
▪ Targeted media campaign in each race market
▪ National and international media campaigns
▪ Development of driver profiles to assist in pitching hometown
and industry-related media
▪ Dedicated social media platforms on Twitter, Facebook and
Instagram
▪ Post-race press conferences
10VIP Programs
Andersen Promotions is pleased to offer guests a VIP at-track experience they can’t
receive anywhere else. As a participant in the series, including drivers and teams, this
unique package is available at a special rate.
▪ Entertain your clients and employees with access you won’t find anywhere else
▪ Enjoy a beverage and a snack while watching the on-track action in the series
trackside hospitality area
▪ Paddock tours, gift bags and driver meet-and-greets and dinners are just some
of the special experiences
▪ Upgrade the experience with a trackside suite, complete with full catering
▪ Immerse your guests in the experience - wave the green flag, give the command to
fire engines and present trophies
▪ Network with other VIP guests
▪ Andersen Promotions offers complete turn-key and affordable hospitality
packages for two guests to 200+
112017 Season Recap
While one driver emerged to claim the championship with authority, the name of the game in the 2017 Battery Tender Global Mazda MX-5 Cup presented
by BFGoodrich Tires was passing. With over 2,000 on-track passes completed through the season, the vision of taking a production-based Mazda MX-5
Cup car to the track produced incredible parity of competition, close on-track battles all through the field, and a TOTAL margin of victory of under five
seconds—for a 10-race season!
A race schedule that saw the series race as part of four Verizon IndyCar event weekends as part of the move to INDYCAR sanctioning in 2017 included
both new and fabled venues for the Global Mazda MX-5 Cup field of racers to experience.
The remarkable amount of passing and close competition was also underscored by the fact that some nine different drivers emerged with the Battery
Tender Hard Charger Award, which provides $1,000 to the driver as well as $1,000 to the crew chief of the car that makes up the most positions in each
race.
The $200,000 champions prize went to Patrick Gallagher, who announced his intentions straight away by winning the first two races of the season at Barber
Motorsports Park, with 2016 Rookie of the Year Mark Drennan following him to the line in both races.
The Rookie of the Year honors, and the $50,000 scholarship from Mazda to go with it, went to Robert Stout, who impressed with a two-win season and
marked himself as a name to watch in 2018.
The second event of the season saw the series make its debut across the hallowed Yard of Bricks with a double-header weekend at the Indianapolis Motor
Speedway. A midwest summer event yielded big rains and incredible race conditions as the field charged through a wet but drying track on their rain-spec
BFGoodrich Tires. Nearly 500 passes for position, just one caution period, and all of .06 seconds separating the winner in the first race and just over 2
seconds in the second demonstrated the deep bench of skill in the field. Stout won race two and celebrated with some Brick-kissing of his own!
Road America was anticipated to be a drafting battle, and with hundreds of on track passes made, it didn’t disappoint. Gallagher was as surprised as
anyone to emerge with the win in the first race after entering the final corner in third place, while 2016 series champion Nathanial Sparks showed his mettle
to take the win in race two.
Another series first in conjunction with IndyCar was in play with a visit to the Toronto street circuit that produced another tight field, with Robert Stout
bolstering his run for the Rookie of the Year award with a trip to victory lane as Gallagher claimed race two.
In a field that well demonstrates the established age vs experience conundrum, it was experience that emerged to take the win at Watkins Glen as long-
time MX-5 racer Todd Lamb broke through for victory on the classic upstate New York circuit in race two after Gallagher claimed race one.
The season-finale at Mazda Raceway Laguna Seca saw Gallagher put his stamp on the 2017 Battery Tender Global Mazda MX-5 Cup presented by
BFGoodrich Tires season as the champion scored his eighth victory to close out the year in style.
122018 Schedule
2018 Battery Tender Global Mazda MX-5 Cup Schedule
▪ March 23-25 Circuit of the Americas
▪ April 20-22 Barber Motorsports Park
▪ June 22-24 Road America
▪ July 27-29 Mid-Ohio Sports Car Course
▪ August 31-September 2 Portland International Raceway
▪ September 28-29 Monticello Motor Club
13About Andersen Promotions Series Partners
Cooper Tires USF2000 Powered by Mazda 14
Cooper Tires USF2000 Championship Powered By MazdaYou can also read
