2018 Conference Sponsorship Package - Conference Hosted by: Tourism Victoria Fairmont Empress Hotel & Victoria Convention Centre Victoria, BC ...
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2018 Conference Sponsorship Package Conference Hosted by: Tourism Victoria Fairmont Empress Hotel & Victoria Convention Centre Victoria, BC May 30-June 2, 2018
Why TMAC
MISSION STATEMENT The Travel Media Association of Canada (TMAC) brings together
the country’s most highly respected professional travel writers,
TMAC is a
bloggers, photographers, videographers and tourism industry
Canadian not for experts.
profit association Our 175 media members visit more than 1,000 destinations every
year – all around the world. They write, blog, post, tweet and
serving industry and Instagram. They photograph, video, and broadcast.
media travel professionals. We Some travel alone. Others join press trips. Either way, the stories
they tell get published and read. In many cases, they are graciously
cultivate relationships that hosted by one of our more than 175 industry members.
result in relevant Stories, photos and video are printed in and/or posted on many of
the world’s leading travel outlets, including magazines, websites,
connections,
radio shoes and tv broadcasts, including the Globe and Mail,
comprehensive Canadian Geographic, Dreamscapes, and the New York Times...to
name a few.
opportunities and
Since 1994, the Travel Media Association of Canada has been the
successful outcomes. As an premier partnership between Canada’s foremost travel journalists
and social media influencers and a dynamic community of tourist
organization, we strive for
board representatives and public relations firms committed to the
inclusivity, openness and for- travel industry. Combining the best of both worlds – both media
expertise and industry insight – TMAC offers unparalleled
ward-thinking opportunities for anyone committed to travel and tourism.
in the ever- Our organization is a leader in encouraging sustainable and
responsible travel, has established and enforced ethical standards
changing travel industry
right across the media spectrum, and, finally offers and supports
environment. professional development in a variety of settings and modes to
both industry and media members.
TMAC is the ultimate partnership between the chief travel stake-
holders nationwide, the go-to group in Canada when it comes to
travel and tourism.
Benefits of Sponsorship*
ONSITE DID YOU KNOW?
• Exclusivity (for Platinum and Gold only)
• Prominent Booth Location in Media Marketplace • Nearly 50% of the TMAC
– Thursday & Friday mornings membership
• Prominent Booth Location in Meeting Area Lounge attends the conference
– Friday afternoon and all day Saturday
• One Dedicated E-blast to All Conference Attendees Pre-conference • Attendees are 45%
• Opportunity to Address Attendees at an Event media and 55%
• Opportunity to Show Promo Video (up to 3 minutes) industry representatives
• Opportunity to Drop/Hand-out Approved** Item at Conference
• Opportunity to Showcase Brand/Destination During Specific Event
• 2017 included 70 first-timers
• Stage Recognition from TMAC Board President
• Logo recognition on all Conference Signage (Printed and
Electronic)
• In 2017, TMAC
• One Complimentary Conference Registration welcomed more than
40 new members
ONLINE
• Logo recognition on all Conference-related marketing materials • Media Marketplace is the #1
• Logo recognition in TMAC Travels (3 issues) business reason to
• Banner ad on TMAC Website (6 months)
attend the conference
ONGOING
• Partner with Canada’s foremost authority on all things travel • Members and
• Increase your brand awareness with key travel influencers attendees are
• Position your products and/or services to key travel industry represented from coast
partners to coast to coast
• Foster long-term relationships with travel professionals
• Receive first right of refusal on future sponsorship at same level
* Depending on level of sponsorship
** Subject to TMAC’s Greening Principles
More than 2,400 scheduled appointments took TMAC members Jan Napier and Gillian Hall
place at the 2017 Media Marketplace. discussing potential story lines.
Key Sponsorship Levels
PLATINUM ($20,000)
CONFERENCE SCHEDULE ONSITE
• Exclusivity
May 27-31, 2018 • Prominent Booth Location in Media Marketplace
Pre-tours – Thursday & Friday mornings
May 30, 2018 • Prominent Booth Location in Meeting Area Lounge
– Friday afternoon and all day Saturday
Registration
• One Dedicated E-blast to All Conference Attendees
Casual Welcome Reception
– Pre-conference
May 31, 2018 • Opportunity to Address Attendees at an Event
Media Marketplace • Opportunity to Show Promo Video (up to 3 minutes)
Local Tours • Opportunity to Drop/Hand-out Approved** Item at Conference
Welcome Dinner • Opportunity to Showcase Brand/Destination During Specific Event
• Stage Recognition from TMAC Board President
June 1, 2018 • Logo recognition on all Conference Signage (Printed and Electronic)
Media Marketplace • One Complimentary Conference Registration
PD Sessions ONLINE
Dine-Around • Logo recognition on all Conference-related marketing materials
• Logo recognition in TMAC Travels (3 issues)
June 2, 2018
• Banner ad on TMAC Website (6 months)
Chapter Meetings
AGM ONGOING
2019 Host Lunch • Partner with Canada’s foremost authority on all things travel
PD Sessions • Increase your brand awareness with key travel influencers
Open Mic • Position your products and/or services to key travel industry
Awards Ceremony partners
Closing Dinner • Foster long-term relationships with travel professionals
• Receive first right of refusal on future sponsorship at same level
** Subject to TMAC’s Greening Principles
TMAC member Josephine Matyas. TMAC member Jamie Ross.
Key Sponsorship Levels
GOLD ($10,000)
ONSITE “Imagine what an
• Exclusivity (for Platinum and Gold only) opportunity it is to
• Prominent Booth Location in Meeting Area Lounge
– Friday afternoon and all day Saturday meet up with more
• One Dedicated E-blast to All Conference Attendees
than 200 tourism
Pre-conference
• Opportunity to Address Attendees at an Event industry peers in one
• Opportunity to Show Promo Video (up to 3 minutes)
• Opportunity to Drop/Hand-out Approved** Item at Conference place at one
• Opportunity to Showcase Brand/Destination During Specific time. The TMAC
Event
• Stage Recognition from TMAC Board President conference is a ‘must
• Logo recognition on all Conference Signage (Printed and Electronic)
• One Complimentary Conference Registration
attend’ event. ”
ONLINE
• Logo recognition on all Conference-related marketing materials
• Logo recognition in TMAC Travels (2 issues)
• Banner ad on TMAC Website (4 months)
ONGOING
• Partner with Canada’s foremost authority on all things travel
• Increase your brand awareness with key travel influencers
• Position your products and/or services to key travel industry
partners
• Foster long-term relationships with travel professionals
• Receive first right of refusal on future sponsorship at same level
** Subject to TMAC’s Greening Principles
TMAC member Dave Finn. TMAC member Mark Stevens.
Key Sponsorship Levels
SILVER ($5,000)
ONSITE
“Sponsoring TMAC is a • P rominent Booth Location in Meeting Area Lounge
– Friday afternoon and all day Saturday
great investment. TMAC of-
• Opportunity to Address Attendees during Friday Lunch
fers great opportunities to • Opportunity to Show Promo Video (up to 3 minutes)
• Opportunity to Drop/Hand-out Approved** Item at Conference
participate for all • Opportunity to Showcase Brand/Destination During Specific
budgets. Recognition Event
”
• Stage Recognition from TMAC Board President
works both ways. • Logo recognition on all Conference Signage (Printed and Electronic)
ONLINE
• Logo recognition on all Conference-related marketing materials
• Logo recognition in TMAC Travels (2 issues)
• Banner ad on TMAC Website (4 months)
ONGOING
• Partner with Canada’s foremost authority on all things travel
• Increase your brand awareness with key travel influencers
• Position your products and/or services to key travel industry
partners
• Foster long-term relationships with travel professionals
• Receive first right of refusal on future sponsorship at same level
** Subject to TMAC’s Greening Principles
2018 conference host, Tourism Victoria makes 2017 conference host, Quebce City, hosts casual
official announcement at luncheon. welcome reception.
Key Sponsorship Levels
BRONZE ($2,500)
ONSITE
A choice of: “TMAC talent
• Opportunity to Address Attendees during Thursday, Friday or
represents the highest
Saturday Breakfast and Show Promo Video (up to 3 minutes)
• Keynote Speaker Sponsor calibre of travel
• PD Sessions Sponsor
• Wellness Breaks Sponsor journalism in Canada. ”
• Contest Sponsor
• Award Sponsor
Also includes:
• Stage Recognition from TMAC Board President
• Logo recognition on all Conference Signage (Printed and Electronic)
ONLINE
• Logo recognition on all Conference-related marketing materials
• Logo recognition in TMAC Travels (1 issues)
• Banner ad on TMAC Website (2 months)
ONGOING
• Partner with Canada’s foremost authority on all things travel
• Increase your brand awareness with key travel influencers
• Position your products and/or services to key travel industry
partners
• Foster long-term relationships with travel professionals
• Receive first right of refusal on future sponsorship at same level
TMAC member John Sylvester receives Sharon Matthews-Stevens receives
First Prize in Best Photo Series. Honourable-Mention in Best Photo Series.
A La Carte Sponsorship PAST TMAC
Opportunities($1,000+) CONFERENCE SPONSORS
Barbados
Booking.com
ONSITE Canada’s History
• Logo recognition on all Conference Signage (Printed and Electronic) Cayman Islands
Chelsea Hotel
ONLINE
CN Tower
• Logo recognition on all Conference-related marketing materials
Colorado
• Logo recognition in TMAC Travels (1 issues)
Days Inn – Canada
ONGOING Destination BC
• Partner with Canada’s foremost authority on all things travel Destination Quebec
• Increase your brand awareness with key travel influencers Edmonton Tourism
• Position your products and/or services to key travel industry Fairmont Hotels
partners Fredericton Tourism
• Foster long-term relationships with travel professionals
Greater Philadelphia
• Receive first right of refusal on future sponsorship at same level
Kingston Tourism
DURING MEDIA MARKETPLACE Le Quebec Maritime
Opening Bell Ringer $1,000 New Brunswick Tourism
Booth Upgrade Location $1,000 Newfoundland & Labrador
Ontario Highlands
Wellness Breaks $1,000
OTMPC
Trade Show Booth Display $2,000 Ottawa Tourism
Ottawa Valley
Parks Canada
DURING PROFESSIONAL DEVELOPMENT
Quebec City Tourism
Wellness Breaks $1,000
Saskatchewan Tourism
Participate in/Sponsor a PD Session* $1,000 Starwood Hotels
Stratford Tourism
Tourism Jasper
OTHER OPPORTUNITIES
Room Drop $1,000
Tourism Kingston
Tourism London
Logo on Lanyard $1,000 Tourism Niagara
Tourism Oxford
Tourism Richmond
Tourism Saskatchewan
Tourism Yukon
Tourisme Outaouais
Travel Alberta
Travel.gc.ca
Trivago
VIA Rail
TMAC 2017 Awards ($2,500)
Every year, a panel of five judges vets more than 350 entries from
CONFIRMED 2017 TMAC members in 11 written word and visual categories to determine
AWARD SPONSORS First, Second, Third and Honorable Mentions for each category.
The TMAC Awards recognize the very best our association
Best Cultural/ produces in two categories: editorial and photography. It also
Historical Feature
offers terrific visibility and recognition for sponsors by putting
your organization’s name front and centre at the association’s most
important night of the year.
Be centre stage to present each for four awards in the category that
you feel most resonates with your destination and/or brand.
Best Environmental/
Responsible ONSITE
Tourism Feature • Opportunity to Present Award to up to Four TMAC Members
• Stage Recognition from TMAC Board President
• Logo recognition on all Conference Award Signage (Printed and
Electronic)
ONLINE
Best Family Feature • Logo recognition on all Conference-related marketing material
• Logo recognition in TMAC Travels (1 issue)
• Logo Recognition on TMAC Awards Landing Page
ONGOING
• Partner with Canada’s foremost authority on all things travel
• Increase your brand awareness with key travel influencers
Best Action Shot
• Position your products and/or services to key travel industry
partners
• Foster long-term relationships with travel professionals
• Receive first right of refusal on future sponsorship at same level
TMAC members Anne Bokma and Gary Crallé, TMAC member Robin Karpan (and wife Arlene),
2017 TMAC Award Winners. 2017 TMAC Award winner.
TMAC 2017 Awards ($2,500)
CATEGORIES TMAC BOARD
of DIRECTORS
President
WRITTEN WORD
Best Cultural/Historical feature may focus on art form, local custom,
Grant Fraser
or an aspect of the past set in a particular place. Vice-president
Sponsored by Quebec City Dale Dunlop
Best Environmental/Responsible Tourism feature looks at travel from Treasurer
a green point of-view and/or travel’s impact on the environment, Mary Tulle
including the human culture it operates within.
Secretary
Sponsored by Destination BC
Tracy Ford
Best Family feature is one that revolves around activities done by a
family or one of its members.
Directors-at-large
John Geary
Sponsored by Chelsea Hotel Jerry Grymek
Best Food/Drink feature focuses on the culinary features (including Holly Lenk
wine, beer or spirits) of a place or region Suzie Loiselle
Best Outdoors/Adventure feature takes the reader either into the Melody Wren
great outdoors or possibly on an extreme adventure, or both. Executive Director
Best Service feature is one whose primary purpose is to provide Elizabeth Kerr
practical information.Best Spirit of Canada is devoted to those
articles that bring Canada, its landscape, its culture and its people
alive on the page SPONSORSHIP COMMITTEE
Best French Language feature must be a story that, if it were in
English, could be submitted in one of these four categories: Best Chair
Family, Best Outdoors/Adventure, Best Food/Wine, or Best Jerry Grymek
Cultural/Historical Feature jerry@lma.ca
Members
VISUAL Paul Knowles
Best Action photo will depict actual physical activity taking place in pknowles@golden.net
a travel locale. Stephen Pickford
info@stephenpickford.com
Sponsored by Ontario Parks
Best Photo Series independently illustrates a compelling travel
story presented as a slideshow of multiple images.
Best People photo should depict an aspect of culture, life or
society, as perceived through the image of an individual or group.
The person or people shown should clearly relate to a travel
destination.You can also read
