SUSTAINABLE COASTLINES AND YOU - Sponsorship Information May 2018
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SUSTAINABLE COASTLINES AND YOU Sponsorship Information May 2018
Executive summary
Sustainable Coastlines is a multi award-winning New Social Responsibility and sustainability reporting. Your investment will enable us to look after the places
Zealand charity on a mission to enable people to look that the people in your organisation hold dear to their
after the coastlines and waterways they love. In partnership with Sustainable Coastlines, you will also hearts.
have access to strategic consulting from our highly-
With tangible impacts, a strong brand and a growing experienced team, to help you improve key areas of We look forward to the opportunity of partnering with you.
team, we are now actively seeking to build meaningful your sustainability profile.
partnerships that deliver results we can be proud of. Please see the following pages for detail on the
We present the following sponsorship opportunities: benefits of the different levels of support and further
Our programmes build company pride by enabling background on Sustainable Coastlines.
employees to contribute through fun, hands-on 1. For an investment of $50,000, we offer
activities to protect the places they love. Such Charity Partner status. Of course we are happy to discuss sponsorship levels
community actions have proven positive impacts on 2. For an investment of $20,000 we offer that sit outside of these and tailor a solution that meets
employee satisfaction and are a great solution for Gold Sponsor status. your goals. Email sam@sustainablecoastlines.org to
measurable staff retention. arrange a time to talk this through.
3. For an investment of $10,000 we offer
Silver Sponsor status.
With photogenic activities and our ability to generate
quality digital content, we can deliver strong marketing 4. For an investment of $5,000 we offer
coverage alongside quantifiable results. This creates an Bronze Sponsor status.
opportunity to celebrate successful action in Corporate
Who we are and what we do
Established in 2009, the Sustainable We deliver on this mission by creating solutions for employment and reduce re-offending while they help
environmental and social challenges through ground- the cause; making communities safer while delivering
Coastlines Charitable Trust is a multi breaking collaborative projects. measurable positive impacts for the environment.
award-winning New Zealand charity, Since our establishment in 2009, we have become This track record, our strong brand, media connections
with a vision for Beautiful Beaches, a highly-regarded organisation by developing the and an array of partnerships gave us the opportunity to
Healthy Waters and Inspired People. capacity of a wide range of people and communities build The Flagship Education Centre, a purpose-built
across Aotearoa and the Pacific Islands. events, education and training space in Auckland’s
Wynyard Quarter, enabling us to significantly upscale
Our mission is simple: to enable Our strategy of events, education, training and tangible our charity’s work for the cause.
impact has been recognised by the United Nations,
people to look after the coastlines as an example of thought leadership that contributes This world first project involved an estimated 2,000
and waterways they love. towards international best practice. people, over $2 million in sponsored products and
services, and received an international ‘Energy Globe’
We collaborate with the Department of Corrections, award only three months after opening.
where offenders learn crucial trade skills that increase
Our impact Our audience
As at May 2018 As at May 2018
30 million+ MEDIA
IMPRESSIONS
81,719
16,850
199,392
Facebook likes
6,500 On our mailing list
32,250 6,400
Event participants Presentation attendees Instagram followers
TOTAL ONLINE NETWORK
2,500 Twitter followers
Figures as at May 2018
AGE GENDER
13-17
18-24
25-34 Male
35-44 Female
45-54
55+
1,432,210
Litres of rubbish collected
60,898
Trees planted
40%
of audience is 25-34 years old
60%
of audience is female
COUNTRY CITY
Auckland
NZ
Wellington
Our awards
As at May 2018
Energy Globe Award, Youth 2014 Wellington Airport Regional International Olympic Committee Green Ribbon Awards, Supreme
Category, 17 January 2018 Community Awards, Sport and Environment Award, Winner, 5 June 2013
4 September 2014 Oceania, 31 October 2013
Green Ribbon Awards, Protecting Young New Zealander AMP National Scholarship, Auckland Council Sustainable
our coasts and oceans, 5 June of the Year, 28 February 2013 22 November 2012 Environment Awards,
2013 30 July 2012
Green Ribbon Awards, Finalist, Local Hero of the Year, Green Ribbon Awards, Winner, North & South New Zealander of
Protecting our coasts and oceans, 20 March 2012 Protecting our coasts and oceans, the Year, 1 January 2011
5 June 2012 9 June 2011
Sponsorship levels
Let’s work together
Here we outline the levels of goals, we can tailor your investment
sponsorship that we offer. either to support the charity generally
$50k $20k
(leveraging all of our work) or tag the
Partner + GST Gold + GST
Of course we are more than willing funds towards a specific project.
to discuss sponsorship levels that Commitment to provide a Commitment to provide a
sit outside of these. Simply email us The relationship will take effect once minimum of $50,000+GST per minimum of $20,000+GST per
on sam@sustainablecoastlines.org a sponsorship agreement is signed. year sponsorship. year sponsorship.
to arrange a time to talk through the All decisions must be approved by
options. the Sustainable Coastlines Board of
Trustees.
Contributions can be a combination of
financial and/or in-kind sponsorship, The terms outlined in this document
to be mutually agreed between are subject to change. Updated terms $10k $5k
prospective sponsors and Sustainable will be provided during negotiation
Silver + GST Bronze + GST
Coastlines. and must be signed by an authorised
representative from both parties to Commitment to provide a Commitment to provide a
Relationships and terms can be take effect. minimum of $10,000+GST per minimum of $5,000+GST per
negotiated, but the parameters shown year sponsorship. year sponsorship.
in the following pages provide the basic
framework for potential supporters.
To give you the best return on your
Sponsorship levels
What we offer $50k
+ GST Partner $20k
+ GST Gold $10k
+ GST Silver $5k
+ GST Bronze
License to Sustainable Coastlines’ logos
License to use all event images, footage and results
Production of a 1-3 minute video relevant to our partnership 2 videos/year 1 video/year
Sustainability consulting sessions 8 hours 2 hours
Exclusive coverage for your line of business with a right to veto competitors
Opportunity to provide branded collateral for media opportunities
Free planning and implementation of one (1) event for your staff (hard costs apply) 100 people 30 people
Free use of The Flagship Education Centre event space (some hard costs may apply) 2 events 1 event 1 event
Discounted rates on event(s) additional to the above 60% discount 50% discount
Invitations to quarterly ‘Friends Of’ function at The Flagship Education Centre 5 staff 3 staff 2 staff 1 staff
Announcement of partnership to Sustainable Coastlines network
Permission to have marketing materials, competitions and giveaways at events
Opportunity to brand rubbish sacks (hard costs apply)
Staff training sessions in Event Management and/or Presentation Delivery 2 sessions 1 session
Your logo on:
Friends page
Website header (site-wide)
Website footer (site-wide)
Sustainable Coastlines ‘Education Station’ mobile classroom
Sustainable Coastlines’ Facebook Page cover image
Email newsletter
Email signatures
Business cards
Letterhead
Charity vehicle ‘Black Beauty’
Partner
$50,000 +GST per year
SPONSORSHIP PACKAGE INCLUDES
sole discretion of Sustainable hats, reusable water bottles and 12. Exposure through Sustainable
1. License to Sustainable Coastlines Coastlines). T-Shirts). This has proven highly Coastlines’ database specific
logos for use on web, marketing successful in past events. to your brand. Includes email
and other promotional materials, 6. Exposure through Sustainable
Coastlines’ brand and marketing 8. Planning and implementation of newsletter list and social media
pending sign-off from our networks. Announcement of
Communications Manager. activity including ‘partner’ logo one (1) staff clean-up/planting/
positioning on: team-building event or client partnership, inclusion of logo
2. License to use all event images, function for up to 100 staff and/or as a live link and tailored offer
footage and results throughout the • Website header (on all pages) and of a special deal, discount or
Friends page community members at a location
scope of partnership. Any photos of your choice. Coordination, promotion.
featuring school students approval • Sustainable Coastlines’ Facebook planning and equipment covered, 13. Opportunity to provide marketing
must be sought from Sustainable Page: Partner logo positioning on but hard costs apply for transport/ material, run competitions and /
Coastlines before use. cover image. logistics. or provide giveaways at events.
3. Production of two 1-3 minute • Email newsletter 9. Two 2-hour events at The Flagship (Materials used in giveaways
videos relevant to our partnership • Email signatures Education Centre for up to 200 must be mutually agreed – with
with content from collaborative guests in our unique and beautiful responsible packaging etc).
event(s), interviews, our stock • Business cards
events space. Some hard costs 14. Opportunity to brand rubbish
footage or a combo of the above. • Letterhead apply for catering and security. sacks: a very high visibility media
4. 8 hours of consulting services • Charity vehicle, appeared on 10. 60% discounted rate on the space (hard costs apply).
from members of our Leadership national news several times and planning and implementation of 15. 2x staff training sessions in Event
Team to assist with sustainability visits schools around the country. staff clean-up/planting/team- Management and/or Presentation
strategy. • Sustainable Coastlines ‘Education building event(s) additional to the Delivery.
5. Exclusive coverage for your line Station’. Appears at school and above. 16. Further leveraging opportunities to
of business with a right to veto community educational events. 11. Invitations for 5 staff to attend be discussed.
competitors who are prospective 7. Opportunity to provide branded quarterly ‘Friends Of’ functions at
Partners, Gold and/or Silver collateral for our crew to wear The Flagship Education Centre.
sponsors. (‘Bronze’ and ’Supporter’ during media opportunities (eg
packages however, are at the
Gold sponsor
$20,000 +GST per year
SPONSORSHIP PACKAGE INCLUDES
1. License to Sustainable Coastlines specified URL quarterly ‘Friends Of’ functions at
logos for use on web, marketing • Sustainable Coastlines ‘Education The Flagship Education Centre.
and other promotional materials, Station’. Appears at school and 10. Exposure through Sustainable
pending sign-off from our community educational events. Coastlines database, including
Communications Manager. email newsletter list and social
6. Planning and implementation of
2. License to use all event images, one (1) staff clean-up/planting/ media networks. Includes logo
footage and results throughout the team-building event or client as a live link and tailored offer
scope of partnership. Any photos function for up to 30 staff and/or of a special deal, discount or
featuring school students approval community members at a location promotion.
must be sought from Sustainable of your choice. Coordination, 11. Opportunity to provide marketing
Coastlines before use. planning and equipment covered, material, run competitions and /
3. Production of one 1-3 minute but hard costs apply for transport/ or provide giveaways at events.
video relevant to our partnership logistics. (Materials used in giveaways
with content from collaborative 7. One 2-hour event at The Flagship must be mutually agreed – with
event(s), interviews, our stock Education Centre for up to 200 responsible packaging etc)
footage or a combo of the above. guests in our unique and beautiful 12. Opportunity to have branding on
4. 2 hours of consulting services events space. Some hard costs rubbish sacks: a very high visibility
from members of our Leadership apply for catering and security. media space (hard costs apply).
Team to assist with sustainability 8. 50% discounted rate on the 13. 1x staff training session in Event
strategy. planning and implementation of Management and/or Presentation
5. Exposure through ‘Gold’ logo staff clean-up/planting/team- Delivery.
positioning on: building event(s) additional to the 14. Further leveraging opportunities to
• Website footer (on all pages of site) above. be discussed.
and ‘Friends’ page with live link to 9. Invitations for 3 staff to attend
Silver sponsor
$10,000 +GST per year
SPONSORSHIP PACKAGE INCLUDES
1. License to Sustainable Coastlines 5. Invitations for 2 staff to attend
logos for use on web, marketing quarterly ‘Friends Of’ functions at
and other promotional materials, The Flagship Education Centre.
pending sign-off from our 6. Exposure through Sustainable
Communications Manager. Coastlines’ database specific
2. License to use all event images, to your brand. Includes email
footage and results throughout the newsletter list and social media
scope of partnership. Any photos networks. Announcement of
featuring school students approval partnership, inclusion of logo
must be sought from Sustainable as a live link and tailored offer
Coastlines before use. of a special deal, discount or
3. Exposure through ‘Silver’ logo promotion.
positioning on Sustainable
Coastlines website ‘Friends’ page
with live link to specified URL.
4. One 2-hour event at The Flagship
Education Centre for up to 200
guests in our unique and beautiful
events space. Some hard costs
apply for catering and security.Bronze sponsor
$5,000 +GST per year
BRONZE PACKAGE INCLUDES
1. License to Sustainable Coastlines
logos for use on web, marketing
and other promotional materials,
pending sign-off from our
Communications Manager.
2. License to use all event images,
footage and results throughout the
scope of partnership. Any photos
featuring school students approval
must be sought from Sustainable
Coastlines before use.
3. Exposure through ‘Bronze’ logo
positioning on Sustainable
Coastlines website ‘Friends’ page.
4. Invitations for 1 staff to attend
quarterly ‘Friends Of’ functions at
The Flagship Education Centre.SPONSORSHIP BENEFITS
Examples and visualisationsEvents
Your events at
The Flagship
PARTNER
GOLD
SILVER
BRONZE
2-hour event at The Flagship Education
Centre for up to 50 guests in our unique
and beautiful events space. Some hard
costs apply for catering and security.Events
Quarterly ‘Friends Of’
function invitations
PARTNER
GOLD
SILVER
BRONZE
Invitations for staff to attend quarterly
‘Friends Of’ functions at The Flagship
Education Centre.Events
Tailored event
PARTNER
GOLD
SILVER
BRONZE
Planning and implementation of one (1)
staff clean-up/planting/team-building
event or client function for staff and/
or community members at a location
of your choice. Coordination, planning
and equipment covered, but hard costs
apply for transport/logistics.From us to you
Our logos
PARTNER
GOLD
SILVER
BRONZE
License to Sustainable Coastlines’ logos
for use on web, marketing and other
promotional materials, pending sign-off
from our Communications Manager.From us to you
Event imagery
PARTNER
GOLD
SILVER
BRONZE
License to use all event images, footage
and results throughout the scope of
partnership.
Any photos featuring school students
approval must be sought from
Sustainable Coastlines before use.From us to you
Video content
PARTNER
GOLD
SILVER
BRONZE
Production of 1-3 minute video(s)
relevant to our partnership with content
from collaborative event(s), interviews,
our stock footage or a combination of
the above.From us to you
Sustainability
consulting
PARTNER
GOLD
SILVER
BRONZE
Consulting services from members
of our Leadership Team to assist with
sustainability strategy.On the web
Home page
PARTNER
GOLD
SILVER
BRONZE
Partner logo positioning with live link
to specified URL on website header
(appears on all pages).On the web
Home page
PARTNER
GOLD
SILVER
BRONZE
Gold logo positioning with live link
to specified URL on website footer
(appears on all pages).On the web
Friends page
PARTNER
GOLD
SILVER
BRONZE
Partner logo placement with live link to
specified URL on Friends page.On the web
Friends page
PARTNER
GOLD
SILVER
BRONZE
Gold logo placement with live link to
specified URL on Friends page.On the web
Friends page
PARTNER
GOLD
SILVER
BRONZE
Silver logo placement with live link to
specified URL on Friends page.On the web
Friends page
PARTNER
GOLD
SILVER
BRONZE
Supporter logo placement with live link
to specified URL on Friends page.On the web
Facebook
PARTNER
GOLD
SILVER
BRONZE
Partner logo placement on the cover of
the Sustainable Coastlines Facebook
Page.In your inbox
Email news
PARTNER
GOLD
SILVER
BRONZE
Partner logo positioning on email
newsletter header.In your inbox
Email signature
PARTNER
GOLD
SILVER
BRONZE
Partner logo placement with live link
to specified URL in email signature of
Sustainable Coastlines team members.From the printer
Business cards
PARTNER
GOLD
SILVER
BRONZE
Partner logo positioning on all
Sustainable Coastlines business cardsFrom the printer
Letterhead
PARTNER
GOLD
SILVER
BRONZE
Partner logo placement on letterhead.
• Correspondence with schools,
businesses, government departments,
councils, organisations and media
• Health and safety briefings
• Material shared with other event
organisers / organisationsOut & about
Vehicle branding
PARTNER
GOLD
SILVER
BRONZE
Partner logo placement on the
charity vehicle ‘Black Beauty’: seen
by thousands of people every day,
appeared on national news several
times and will be visiting schools around
the country on educational road shows.Out & about
Education Station
PARTNER
GOLD
SILVER
BRONZE
Partner and Gold logo placement on
the Sustainable Coastlines ‘Education
Station’. Appears at school and
community educational events.Out & about
Branded collateral
PARTNER
GOLD
SILVER
BRONZE
Opportunity to provide branded
collateral for our crew to wear during
media opportunities (eg hats, reusable
water bottles and T-Shirts). This has
proven highly successful in past events.We look forward to hearing back from you.
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