2018 Exhibitor & Partnership Prospectus - Destination Melbourne
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2018 Exhibitor & Partnership Prospectus
Your invitation
to participate
THE EXCHANGE
11 SEPTEMBER 2018
Destination Melbourne is pleased to announce an
exciting rebrand of our Melbourne Tourism Industry
Exchange (MTIE). Over the past 10 years, MTIE
has been the centrepiece of Melbourne Tourism
Week, and it will continue to be. Now called The
Exchange, the event has been given a new name and
visual identity to reflect the value of the exhibition
and decentralise the focus of the name from
Melbourne alone.
In order to move with the changing landscape of
travel and tourism, the shorter, sharper name,
The Exchange, embraces the inclusion of Greater
Melbourne and regional destinations and products.
The Exchange has a vibrant new branding which
aims to elevate and complement the brands of our
partners and exhibitors.
INDEX
New in 2018 3
The Exchange Attendees 4
Event Partnership Opportunities 5-6
Exhibitor Opportunities & Schedule 7-8
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 2
WHAT ELSE IS NEW FOR 2018? GROWING TO MEET DEMAND
Along with the rebranding, we are also committed to To meet growing exhibitor and delegate demand, The
continuously enhancing the event year on year, and Exchange will be held at the Melbourne Room of the
in 2018 we will see exciting developments designed to Melbourne Convention and Exhibition Centre. The
further grow awareness and attendance. Melbourne Exhibition & Convention Centre (MCEC) is
the largest convention venue in Australia, located on the
As a result, we are making The Exchange a premium
south bank of the Yarra River and just 20 minutes walk
B2B event, exclusive to tourism industry businesses and
from the city centre. True to its name, the Melbourne
professionals, with the aim to attract a higher-quality
Room foyer offers unparalleled views of the city as well as
audience. In 2018, The Exchange will not be open to
the stunning Yarra River. With a world first 6-Star Green
students, and will be promoted more heavily to senior
Star environmental rating, MCEC continuously raises
staff and other professionals in sectors of the industry.
standards in technology and sustainability and sets the
benchmark for venue service.
WHO SHOULD PARTICIPATE?
The Exchange is the only event of its kind and is a must
“A very well organised event”
attend event for businesses and destinations seeking
to launch a new product, reposition their offering, or
simply ensuring they maintain key relationships, develop “Great job everyone. I feel this was the best
new contacts, and hold a top of mind position across MTIE yet [now The Exchange]!” – 2017 Exhibitor
Melbourne’s visitor industry.
The Exchange also encourages and facilitates networking Fact: 91% of the exhibitors in 2017 said that the
amongst the exhibitors, with a view to building event met their expectations with 85% rating the
new contacts and meet with other exhibitors, and event ‘excellent/good’ based on value for money.
exploring opportunities to collaborate and support
each other’s businesses.
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 3
WHO WILL BE AT THE EVENT?
The event will be open to the following attendees and ++ Tourism Accommodation Australia (TAA) & The
we anticipate a minimum of 500 delegates. Invitations Accommodation Association of Australia (AAoA)
will be issued to proactively prompt attendance by key members
stakeholders
++ Travellers Aid staff and volunteers
++ Members of Parliament with an interest in small
++ Hotel Managers, Les Clefs d’Or, concierges and hotel
business, tourism, events, art/culture
frontline guest service professionals
++ Visit Victoria Management and team members
++ Metropolitan and Regional Visitor Information Centre
++ Melbourne Convention Bureau team members staff and volunteers
++ City of Melbourne Visitor Economy Branch and city ++ Key Victorian tourism and travel industry stakeholders
volunteers (Red Coats)
++ Inbound tour operators (including cruise agents) and
++ Victorian Tourism Industry Council team travel agencies
and VTIC members
++ Conference organisers
++ Melbourne Airport customer service and volunteers
++ Restaurant and café staff
++ Transport for Victoria, PTV, Yarra Trams and V/Line
++ Tour Coach drivers and guides
“The quality [of attendees] was high as it seemed to
be many people who were front line tourism staff
and closely connected with the industry.” – 2017
Exhibitor
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 4
Event Partnership Opportunities
at The Exchange
We seek event Partners who are truly motivated towards encouraging collaboration and the development of new
networks across our industry. Our Partners are provided with guaranteed exposure and exclusive opportunities.
Partner with us at The Exchange if you aim to:
++ Align with Destination Melbourne and our vision to
sustain a thriving visitor economy across Greater
Melbourne and in to regional Victoria
++ Build connections and showcase your unique product
or brand to a large audience of tourism and hospitality
professionals, and associated industries
++ Increase the visibility of your brand as supporting
the development and improvement of Melbourne’s
reputation for a world class innovative visitor
destination
++ Foster closer ties between your business and key visitor
industry stakeholders across Melbourne, by actively
supporting The Exchange
OUR BUSINESS TO BUSINESS AUDIENCE
PARTNERSHIP DURATION Destination Melbourne is an all-inclusive tourism industry
Marketing of The Exchange will occur over body, casting a wide net to involve more businesses and
a three month timeframe, and exposure for organisations in the discussion about our visitor economy.
Partners will be inclusive of: We have relationships with businesses including but not
limited to the following sectors: state government, local
++ Event Launch July 2018 government, events, attractions, aviation, transport,
hospitality, accommodation, art/culture, education, retail,
++ Event Marketing to prospective delegates
industry bodies, OTAs, business precincts, destinations,
July / August / September 2018
recreation, sport and more.
++ Post Event Wrap Up Communications & Survey
Mid to late September DESTINATION MELBOURNE B2B
AUDIENCE REACH
++ Corporate site 80,000 views / year
++ Corporate e-news 2,500+ subscribers,
28% AOR, 6.2% CTR
++ Corporate Social Channels: Twitter 4,120,
Facebook 3,000, LinkedIn 3000
++ Plus significant extended reach via our partner
and stakeholder networks.
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 5
The Exchange 2018
Partnership
Tiers
Principal Partner $14,000 ex GST
PARTNERSHIP CONTACTS
Custom — Category Specific Partnerships Tina Seirlis
e.g. Education Partner $10,000 ex GST
Director of Sales and Partnerships
Major Partners $8,000 ex GST E tina@destination.melbourne
T 03 9869 2408
Supporting Partners $3,500 ex GST M 0450 603 086
Emma Gray
PARTNERSHIP INCLUSIONS
Business Development Manager
It goes without saying that Partners will receive branding across event E emma@destination.melbourne
communications, on event website pages, mentions in speeches, along
T 03 9869 2408
with access to the delegate guestlist (name and organisation).
M 0450 603 086
All Partners will receive an included Exhibitor Stand in a best available
location, and access to the VIP Networking Lunch. We will work with our
Premium tier Partners to tailor Partner packages which align with their
level of support, along with premium stand locations. Depending on level
of support, this may include the following:
++ Guest Speaker opportunity
++ Access to the Exhibitor list (name and organisation)
++ Branding on VIP invites
++ Additional tickets to the VIP Lunch
++ Inclusion on 100% of event communications
++ Activations via social media
++ & more subject to discussion
Contact us to discuss how we can best collaborate
across a Partnership at The Exchange 2018.
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 6
Exhibitor Opportunities
We welcome expressions of interest from visitor facing tourism destinations, events, attractions, products, experiences,
and tourism operators in general.
For businesses and destinations who would like a premium or bigger exhibitor stand, please explore our Event Partnership
opportunities.
If you are a supplier to the industry and would like to take part to show support for the event and our industry, and align
with Destination Melbourne, then please consider our Event Partnership opportunities. Please note that otherwise, regular
exhibitor stand bookings are reserved for visitor facing tourism operators.
Exhibitor Options
EXHIBITOR - FULL STAND
Full stand – Per Individual Business or Organisation $895 ex GST OPTIONAL PAID EXTRAS
++ 1 x trestle table – ++ Access to Wi-Fi - please note this Audio visual equipment:
2m (L) x 0.61m (W) x 0.72 (H) is restricted to basic web browsing
++ Backing board – and emails only. A dedicated Equipment for hire includes,
2m (H) x 2.4m (W) internet cable can be organised. and can be ordered after
++ Black table cloth ++ 2 x invitations to the VIP your exhibitor stand booking
++ 2 x chairs Networking Lunch is confirmed:
Optional inclusions ++ Presentation laptops
from $137
++ Access to power
*Only two people can be present at the exhibitor stand at any one time. We apologise in
++ LCD screens & stands
advance that exhibitors are unable to purchase tickets for additional lunch attendees due to from $120
the networking lunch event already being at capacity.
++ Dedicated internet cable
from $72
EXHIBITOR - HALF STAND Note: Please note that
all electronic equipment,
Half stand - Per Individual Business or Organisation $525 ex GST
including laptops and
I-Pads, are requested by the
++ Half a shared trestle table – ++ Access to Wi-Fi - please note this
Convention Centre, to be
1m (L) x 0.61m (W) x 0.72cm (H) is restricted to basic web browsing
tested and tagged before
++ Half a shared backing board – and emails only. A dedicated
coming onsite.
2m (H) x 1.2m (W) internet cable can be organised.
++ Black table cloth ++ 1 x invitation to the VIP
++ 1 x chair Networking Lunch
Optional inclusions
++ Access to power
Please advise if there is a business you’d hope to be paired up with. Alternatively, we’ll use
our discretion to match you with a suitable partner.
*Only one person can be present at the exhibitor stand at any one time. We apologise in
advance that exhibitors are unable to purchase tickets for additional lunch attendees due
to the networking lunch event already being at capacity.
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 7
THE EXCHANGE SCHEDULE
8.30am-10.30am Bump in
10.30am-11.15am Exhibitor speed networking
(new and improved for 2018!)
11.15am-11.30am Group photo & Event briefing
11.30am-12.30pm VIP Networking lunch for Exhibitors
& Special Guests
1.00pm-3.30pm The Exchange open to industry
3.30pm-4.30pm Bump out
SUBMITTING YOUR EXHIBITOR STAND
EXPRESSION OF INTEREST
Due to the popularity of the event and to ensure that
attendees are experiencing the wealth of products
and services available across Melbourne and regional
Victoria, applications are available to industry via an
Expression of Interest process.
Expressions of interest are sought from Melbourne and
the surrounding region’s visitor attractions, key events
and experiences, art and culture venues, retail and
restaurants, tour and transport operators, councils and
tourism boards wanting to promote their region, and any
other business that provides direct services to visitors.
Please note that Destination Melbourne reserves the right
to accept or reject any EOI application. Submission of an
expression of interest does not guarantee acceptance.
If you’d like to exhibit at The Exchange in 2018, please
complete your exhibitor online EOI by 27 July 2018.
CLICK HERE TO SUBMIT YOUR EXHIBITOR EOI
EXHIBITOR BOOKINGS CONTACT
Yolanda Baker
Business Development Coordinator
E yolanda@destination.melbourne
T 03 9869 2415
EVENT COORDINATION CONTACT
& FOR DELEGATE REGISTRATION
Michelle Dall’Ava
Industry Development Coordinator
E michelle@destination.melbourne
T 03 9869 2419
THE EXCHANGE | 2018 EXHIBITOR & PARTNERSHIP PROSPECTUS 8
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