MARKETING KIT 2019 THE LEADERS & INNOVATORS IN SUPERYACHT CREW MARKETING - ACREW
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THE LEADERS & INNOVATORS IN SUPERYACHT CREW MARKETING
MARKETING KIT 2019
ACREW EVENTS CALENDAR 2019 25th - 27th SEPTEMBER 12th OCTOBER 13th NOVEMBER 14th - 15th NOVEMBER 4th - 10th DECEMBER Monaco Yacht Show The Crew Awards ACREW Insights Palma Astilleros de Mallorca ACREW Antigua LA RASCASSE, MONACO NICE, FRANCE PALMA DE MALLORCA, SPAIN PALMA DE MALLORCA, SPAIN ANTIGUA
ACREW & IMM CREW LOUNGE
AT MONACO YACHT SHOW
LA RASCASSE, MONACO
25 TH - 27 TH SEPTEMBER 2019
ACREW will be hosting the Crew Lounge at La Rascasse to provide a professional space with a friendly, relaxed atmosphere. It will be a
central meeting point for Captains, Crew and Business Professionals during the Monaco Yacht Show. The programme will provide businesses
the opportunity to host seminars and events to promote their products and services to crew members.
The activities deliver valuable learning for all professionals onboard and onshore.
√ Be part of this highly popular business and crew hub outside the show
√ Host events to demonstrate products and services
√ Private table to hold your business meetings
VIEW THE PHOTO ALBUM VIEW THE AFTERMOVIE
SPONSORSHIP OPPORTUNITIES
Title Sponsorship SOLD Event & Table Sponsorship
€ 20,000 € 7,500
Be the name giver of the Crew Lounge during Monaco Yacht Enjoy the Crew Lounge as your base during the Yacht Show and
Show host a seminar for your target audience
Sponsorship Benefits Sponsorship Benefits
√ Event logo will include your brand √ Private table including lunch
√ Co branding of print and online collateral including outside √ Inclusion in all print collateral
the show √ Inclusion in general email campaigns
√ Private table √ Inclusion in general social media campaigns
√ Dedicated photocall √ Inclusion in partner banner
√ All benefits related to event & table sponsorship √ Inclusion in media
SPONSORSHIP OPPORTUNITIES FOR MONACO YACHT SHOW CONTINUED...
Lunch Sponsorship Crew Party Sponsorship Seminar Sponsorship
€ 10,000 € 10,000 € 5,000
Host your branded lunch in the garden lounge of La Rascasse Be the name giver of the annual Kick-Off Crew Party in the iconic Host a seminar and showcase your expertise to your target group
La Rascasse
Sponsorship Benefits Sponsorship Benefits
√ Sponsor one of the lunches in the Crew Lounge Sponsorship Benefits √ Facilitate a seminar
√ Have your branding up during lunch √ Crew Party posters √ Designed invite for your seminar
√ Live interview during the lunch √ Crew Party flyers √ Inclusion in general email campaigns
√ Designed invite for your lunch √ Dedicated Crew Party banner √ Inclusion in general social media
√ Inclusion in all print collateral √ Inclusion in general email campaigns √ Inclusion in Media
√ Inclusion in general email campaigns √ Inclusion in general social media campaigns
√ Inclusion in general social media campaigns
Lunch Bag Sponsorship Registration Sponsorship SOLD
€ 2,500 € 2,500
Event Sponsorship Be part of this unique offering to the Crew in the show Have your branding at the entrance of the ACREW & IMM Crew
€ 5,000 Lounge, where Crew sign up
Enjoy the Crew Lounge as your base during the Monaco Sponsorship Benefits
Yacht Show √ Your logo on 700 lunch bags distributed to the yachts Sponsorship Benefits
in the show √ A3 roll-up banner with your logo at the reception desk
Sponsorship Benefits √ Include your flyer or special gift √ Your business cards at the registration desk
√ Inclusion in all print collateral √ Inclusion in general email campaigns √ Inclusion in general email campaigns
√ Inclusion in general email campaigns √ Inclusion in general social media campaigns √ Inclusion in general social media campaigns
√ Inclusion in general social media campaigns √ Inclusion in programme. This includes the description of your √ Inclusion in programme. This includes the description of your
√ Inclusion in partner banner activity, mention in the business directory and logo on the activity, mention in the business directory and logo on the back
√ Inclusion in media back cover cover
THE CREW AWARDS
2019
NICE, FRANCE
12 TH OCTOBER 2019
The Crew Awards 2019 promises to be the Superyacht crew event of the year. After a huge sell-out success in 2018 with over 275 attendees,
it is guaranteed the numbers will over double in 2019. The event is expected to attract over 400 crew members and will be hosted in a
convenient, prestigious location on the French Riviera. The evening will consist of a champagne reception, a three course dinner and a
soiree, celebrating crew members receiving global recognition for their professionalism onboard.
√ Become a part of THE crew event of the year
√ Benefit from on-going exposure for months both before and after the event
√ Ability to network with over 400 crew members on the evening
VIEW THE PHOTO ALBUM VIEW THE AFTERMOVIE
SPONSORSHIP OPPORTUNITIES
Diamond Sponsor Gold Sponsor
€ 30,000 € 15,000
Sponsorship Benefits Sponsorship Benefits
√ Be the name giver of the Crew Awards 2019 √ A table for 10 in your company’s name
√ A table of 10 in your company’s name √ Extensive logo exposure
√ Brand exposure on all collateral, print and online √ 1 full page advert
√ 1 full page advert & 1 page editorial in Crew Awards Booklet
SPONSORSHIP OPPORTUNITIES FOR THE CREW AWARDS CONTINUED...
Silver Sponsor After Party Sponsor SOLD
€ 10,000 € 5,500
Sponsorship Benefits Sponsorship Benefits
√ A table for 10 in your company’s name √ Name giver of the After Party
√ Extensive logo exposure √ Maximum brand Exposure during the After Party
√ ½ page advert
Award Category Sponsor
Bronze Sponsor € 5,500
€ 3,500
Sponsorship Benefits
Sponsorship Benefits √ Present the award onstage and to be photographed with the
√ A table for 10 people in your company’s name winner(s)
√ Logo on table collateral √ A table of 10 in your company's name
√ ½ page advert
ACREW INSIGHTS PALMA
PALMA DE MALLORCA, SPAIN
13 TH NOVEMBER 2019
ACREW Insights is a new concept which has been developed to bring businesses in direct contact with their target market. Solely for senior
and career-driven crew members, our Insights events are invite only and can host up to 20 crew members. They are an educational day of
discussion focused around an important topic. 2019 will see an insight event for Chief Stewardesses and Pursers, one for Chief Engineers
and ETOs, and one for Captains and First Officers. It provides an exclusive opportunity for businesses to enter Mallorca’s premier shipyard
Astilleros de Mallorca and showcase their knowledge, products and services directly to the decision makers on board.
√ Network closely with captains and heads of department
√ Showcase your company in an intimate environment
VIEW THE PHOTO ALBUM
SPONSORSHIP OPPORTUNITIES
Title Sponsorship Event Sponsorship
€ 5,000 € 2,000
As an event sponsor you can choose which activity suits your
Sponsorship Benefits brand: Seminar•Roundtable•Panel discussion•Lunch
√ Be the name giver of the department-focused Insights Day
√ Have your brand on all print and online collateral Sponsorship Benefits
√ All benefits related to Event Sponsorship √ Lunch with Captains
√ Logo on partner roll up
√ Partner page on www.acrew.com
√ Logo on notebooks
√ Inclusion in TV presentation
ASTILLEROS DE MALLORCA
PALMA DE MALLORCA, SPAIN
14 TH - 15 TH NOVEMBER 2019
ACREW Palma at Astilleros de Mallorca is returning for the 3rd year running - celebrating the end of a successful Mediterranean season.
This prestigious shipyard in the heart of Palma provides the perfect learning platform for a busy ACREW event. The two day event will be filled
with valuable workshops, lunches and happy hours for crew members all over Mallorca.
√ Network with key decision makers onboard at the start of the yard period
√ Position yourselves as thought leaders in refit
√ Unique opportunity to access the crew in this popular superyacht hub
VIEW THE PHOTO ALBUM VIEW THE AFTERMOVIE
SPONSORSHIP OPPORTUNITIES
Title Sponsorship SOLD
Event Sponsorship
€7,500 €1,500
Be the name giver of this private Shipyard Event at Astilleros de As an event sponsor you can choose which activity suits your
Mallorca. Benefit from your brand being promoted everywhere, brand: Workshop•Crew Consultation•Lunch•Happy
to all crew, with extensive visibility. Hour•Registration
Sponsorship Benefits Sponsorship Benefits
√ Event logo will include your brand √ Logo on flyer
√ Co branding of print and online collateral √ Logo on partner banner
√ Partner page on www.acrew.com √ Partner page on www.acrew.com
√ Inclusion in all email campaigns √ Inclusion in email footer in ACREW member communications
ANTIGUA CHARTER SHOW
ANTIGUA
4 TH - 10 TH DECEMBER 2019
ACREW will be present in Antigua hosting various crew events. Heads of departments will be invited to a catered evening in Villa
Zandoli, discussing the 2020 Crew Awards. The intimate setting allows businesses to connect and develop personal relationships with the
department heads, as well as prove their relevant input into the discussion. The following evening, all crew will be invited to Antigua’s crew
bar, Abracadabra’s, for an evening to celebrate the success of the show.
√ Be one of the sponsors hosting exclusive superyacht crew events on the island
√ Get logo exposure in Villa Zandoli and Abracadabra's
SPONSORSHIP OPPORTUNITIES
Private Villa Event Sponsorship Captain's Dinner & Crew Party Sponsorship
€3,000 €15,000
Sponsorship Benefits Sponsorship Benefits
√ Be part of an exclusive evening with captains and heads of √ Participate in the captain's dinner at Abracadabra's
department √ Be the name giver of the crew party at Abracadabra's.
√ Showcase your commitment to excellence on board √ Develop the crew party theme together with ACREW
√ Participate in a captain's round table √ Brand exposure during crew party
√ Have your branding at the Villa entrance and at the table √ Branding on captain's dinner table
COMMUNICATIONS
COMMUNICATIONS
Email Campaigns
1. Event Announcement Email
Be part of an event announcement email going to ACREW’s
database of 13,000 Crew. Reach all departments in an
email campaign that performs with an open rate of +25%.
2. Department Specific Email
You need to target a specific department onboard as your
interest group? Place an advert in one of our department
specific emails going out per event to each department.
3. Event Recap Email
After each event ACREW shares the event experience in an
email to the whole database with After movies and photo
galleries.
Department Per email
Captain € 500.00
Engineer € 300.00
Interior € 300.00
Exterior € 300.00
Chef € 300.00
Advertisement Specifications
There are many different ways we can create your advert
and these are illustrated on the next page. Alternatively
you can supply your own artwork for this focus area.
Max width 600px Quality 72DPI
Max height 400px File size 1MB
VIEW EMAIL EXAMPLESCOMMUNICATIONS
Social Media
ACREW creates a social media campaign for you; to improve your brand awareness,
increase your follower interaction or any other goal you wish to reach.
Our social media campaigns consist of 3 posts per platform. The 3 posts will consist of
copy, media and a call to action. Depending on your goal, we can work out promotional
offers, giveaways, announcements, small polls and much more, which can be discussed
with our Marketing Manager. As every social media platform has different purposes/
functionalities, the strategies differ per channel.
The 3 posts that are posted on @acrewyachting’s timeline will be shared by our social
media team into the relevant Facebook and LinkedIn groups or added to instagram stories
to reach maximum engagement.
PLATFORM PER CAMPAIGN
INSTAGRAM € 270
FACEBOOK € 450
TWITTER € 150
LINKEDIN € 350
@acrewyachtingBlog Vlog
Have your Blog written and published by us: Get your interview filmed or do a vlog at our events
€600 for maximum exposure: € 600
BLOG ARTICLE EXAMPLE VLOG INTERVIEW EXAMPLE
NEW YEAR, NEW ME
POSTED ON JANUARY 24th 2019
The start of a new calendar year means different things to different people. For some reason, the beginning of
January is a time for change. It gives some people the motivation to redirect their lives for the better; some give CLICK PLAY TO VIEW THE VIDEO
up bad habits, others commit to new diet regimes, and some change the direction of their lives completely.
Regardless of what resolution you committed to this year, the intention was to improve your life in 2019.
Whatever your goal may be, creating a plan to map out the steps you need to get there is the key to your
success. With that in mind, you can use this tip not for future plans, but also to recognise what you need to
leave in 2018.
A major trend in 2018 was the importance of #mindfulness. Working as a superyacht crew member can be
challenging. Confined living spaces combined with long working hours and cultural differences of piers often
put stress on your mental health. Companies such as Crew-Glue use qualified experts in team development
READ MORE
to achieve results to benefit crew relations onboard. A lack of communication is the root to most problems
onboard, so why not use this year to change that?ACREW Event Programmes
1/2 Page Advert €300 1/4 Page Advert €200
Advert sizing: Advert sizing:
Width: 148mm Width: 148mm
Height : 105mm Height : 52,5mmCONTACT US TODAY TO SECURE YOUR PRESENCE Arnold Mbiydzengeh Abi McGrath Linda Daoud arnold@acrew.com abi@acrew.com linda@acrew.com +44 7584 149 370 +44 7584 149 369 + 44 7576 343 408
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