2018 MEDIA KIT - INMARKET SALES & SERVICE

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2018 MEDIA KIT - INMARKET SALES & SERVICE
2018 Media Kit
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

                                               Beauty. Style.
                                               Real women.
                                               Real talk.
                                               The Kit is Canada’s most exciting style
                                               brand, which connects authentically with
                                               women by inspiring and informing.

                                               Our reader is defined by how she thinks,
                                               how she feels and what she loves. What
                                               unites our audience is that they care more
                                               than the average Canadian woman about
                                               living their best life, which they define as
                                               living with style and meaning.

                                               The Kit is a modern style media brand
                                               that uses the power of digital, social and
                                               print to create rich, engaging, authentically
                                               multi-platform content. Above all, we’re
                                               storytellers. We connect with our audience
                                               because we understand that women want
                                               content that both delights and informs—
                                               that sparks the joy of possibility offered by
                                               fashion and beauty, and also decodes it so
                                               it fits naturally into their lives.

                                               This applies to all of The Kit platforms: The
                                               Kit Paper, The Kit Chinese, Le Kit, The Kit
                                               Compact, thekit.ca, our eNewsletters, our
                                               events, all of our social communities and
                                               everything we do.

                                               THE KIT HELPS HER FEEL BEAUTIFUL, STYLISH AND CONFIDENT

CONTENTS
THE KIT PAPER                       PG.   3
THE KIT CHINESE                     PG.   4
LE KIT                              PG.   5
THE KIT COMPACT                     PG.   6
SAMPLES, SCENT STRIPS & TIP-ONS     PG.   7
THEKIT.CA                           PG.   8
THEKIT.CA SPONSORED ARTICLES        PG.   9
E-NEWSLETTER + SPONSORED E-BLASTS   PG.   10
@THEKIT + @THEKITCA                 PG.   11
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

THE KIT PAPER
OVERVIEW                                                                                                                                                                                                                                                  THURSDAY, OCTOBER 5, 2017         TORONTO STAR

The Kit is a glossy weekly newspaper section full of beauty and fashion features,                                                                                                                           The Power Issue: Women who rule, the unapologetic joy of fall florals,
                                                                                                                                                                                                            Rashida Jones on loving her freckles
useful advice, elegant photography and design, and stories by renowned                                                                                                                                                                                        THEKIT.CA

writers. The section is available in
                                                                                                                                                                                                                                                              @THEKIT
                                                                                                                                                                                                                                                              @THEKITCA
                                                                                                                                                                                                                                                              THEKITCA

all subscriber copies of the Toronto
Star and Vancouver Sun, and in select
                                                 CIRCULATION
                                                 T O R O N T O S T A R : 160,000                                                                                                                                                                          Master
high household income subscriber                                                                                                                                                                                                                          builders
c o p i e s o f t h e O t t a w a C i t i ze n , V A N C O U V E R S U N : 50,000                                                                                                                                                                         The term “powerhouse” usually conjures

Montreal Gazette, Calgary Herald and
                                                 M O N T R E A L G A Z E T T E : 25,000                                                                                                                                                                   images of OTT stars like Beyoncé who
                                                                                                                                                                                                                                                          very publicly slay. Our new series, The
                                                                                                                                                                                                                                                          Two of Us, is dedicated to celebrating
                                                 C A L G A R Y H E R A L D : 25,000                                                                                                                                                                       successful women duos whose mic drop

Edmonton Journal. The Kit publishes
                                                                                                                                                                                                                                                          moments often occur behind the scenes.

                                                 O T T A W A C I T I Z E N : 20,000
                                                                                                                                                                                                                                                          First up, a spotlight on two kick-ass
                                                                                                                                                                                                                                                          Canadian architects

in the Toronto Star, Montreal Gazette            E D M O N T O N J O U R N A L : 20,000
                                                                                                                                                                                                                                                          BY LAURA deCARUFEL | PHOTOGRAPHY BY JENNA MARIE WAKANI

                                                                                                                                                                                                                                                          The two women to the left are bosses in every sense

and Vancouver Sun on Thursday;                                                                                                                                                                                                                            of the word. They’re astoundingly accomplished: Both
                                                                                                                                                                                                                                                          are principals at B+H Architects, the global design and
                                                                                                                                                                                                                                                          consulting firm headquartered in Toronto. Lisa Bate is the
                                                                                                                                                                                                                                                          regional managing principal, North America—in 2015,

Ottawa Citizen, Calgary Herald and               T O T A L : 300,000
                                                                                                                                                                                                                                                          she led the firm’s master planning for all 18 sports venues
                                                                                                                                                                                                                                                          at the 2015 Pan-Am Games and she’s also the vice-chair

                                                                                                                               “When women
                                                                                                                                                                                                                                                          of the World Green Building Council. As the president

                                                 R E A D E R S H I P : 644,000
                                                                                                                                                                                                                                                          of B+H Asia, Karen Cvornyek is based in Singapore,

Edmonton Journal on Friday.
                                                                                                                                                                                                                                                          where she oversees almost 300 staff. Both women are
                                                                                                                               in Canada are                                                                                                              also passionate about female entrepreneurship—bringing
                                                                                                                                                                                                                                                          up the next generation in a male-dominated field. Their
                                                                                                                               still asking,                                                                                                              shared commitment to green design is rooted in why they
                                                                                                                                                                                                                                                          love their craft: It can make the world a better place.

                                                                                                                               ‘Do I have to                                                                                                              Here, the duo talks mentorship, sustainability and what
                                                                                                                                                                                                                                                          it takes to get to the top.

                                                                                                                               give up my                                                                                                                 Lisa: “Early on in my career, I went to a meeting for

Source: Vividata Q2 2016 Readership and Product Database                                                                       career?’ that’s                                                                                                            the Ontario Association of Women in Architecture. I
                                                                                                                                                                                                                                                          was really busy, so I tried to sneak out, and I got called
                                                                                                                                                                                                                                                          out for leaving. I remember saying, ‘I don’t want to be
                                                                                                                               a problem.”
Base: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver
                                                                                                                                                                                                                                                          a green architect or a blue architect or a female archi-
                                                                                                                                                                                                                                                          tect or a male architect. I just want to be an architect.’
                                                                                                                                                                                                                                                          I’m highly regretful of that [statement] now. Because

*NOTE: In house model based on Vividata Q2 2016 factored for fashion/lifestyle content readership and circulation.
                                                                                                                                                                                                                                                          the reality is that well over 50 per cent of architec-
                                                                                                                                                                                                                                                          ture students are women, but those numbers drop off
                                                                                                                                                                                                                                                          dramatically after graduation.”
                                                                                                                                                                                                                                                          Karen: “I’ve worked a lot in China, and there are way
                                                                                                                                                                                                                                                          more women in leadership positions there than in North
                                                                                                                                                                                                                                                          America. It’s thought of as a male-dominated society,
                                                                                                                                                                                                                                                          but it has a strong history of female entrepreneurship.”
                                                                                                                                                                                                                                                          Lisa: “In China, the grandparents take care of the children.
                                                                                                                                                                                                                                                          Everybody works, male and female. It’s not a question.”
                                                                                                                                                                                                                                                          Karen: “Last year, I was part of a Canada-China female

NATIONAL NET ADVERTISING RATES:
                                                                                                                                                                                                                                                          entrepreneurship round table with Prime Minister
                                                                                                                                                                                                                                                          Trudeau—I was very proud that he was leading a global
                                                                                                                                                                                                                                                          discussion about it. Canada and China are similar in
                                                                                                                                                                                                                                                          that both countries have strong education systems. As
                                                                                                                                                                                                                                                          Lisa said, more than half of architecture students are
                                                                                                                                                                                                                                                          women. So the education system is working, but what
                                                                                                                                                                                                                                                          happens after?”
                                                                                                                      THE TWO OF US                                                                                                                       Lisa: “I’m part of a pilot program at B+H, where I
                                                                                                                      Lisa Bate (left) and Karen Cvornyek, shot in B+H’s Toronto                                                                          mentor incredibly diligent, devoted people, about half

                           1X               6X               13X              26X              26+
                                                                                                                      office. As Karen explains, for her, fashion must fulfill a specific
                                                                                                                      set of criteria: “I need clothes I can wear to a client presenta-
                                                                                                                                                                                                                                                          of whom are women. I notice my conversations with
                                                                                                                      tion, to a meeting and then on the construction site. If they don’t                                                                 women are often about things outside of the office, like
                                                                                                                      work for all of that, I can’t wear them!” Lisa laughs in agree-                                                                     ‘my baby,’ ‘my parents, who are aging’—as in, ‘How do
                                                                                                                      ment. “As architects, we’re always interested in design. If I’m                                                                     I manage that stuff?’ For women, it’s often about your
                                                                                                                      looking at nine black suits, I’m going to choose the one that both
                                                                                                                      fits me the best, and that has design elements I respond to.”                        HAIR AND MAKEUP BY ANNA BARSEGHIAN/JUDY INC.
                                                                                                                                                                                                                                                          24 hours, not your 9-to-5.”
                                                                                                                                                                                                                                                          Karen: “When women in Canada are still asking, ‘Do I
                                                                                                                                                                                                                                                          have to give up my career?’ that’s a problem.”

DPS                        56,230           53,415           50,610          47,800            44,980
                                                                                                                                                                                                                                                          Lisa: “Gender parity is a big part of our advocacy
                                                                                                                                                                                                                                                          work. Sustainable design is something else I’m very
                                                                                                                                                                                                                                                          committed to. I’m leading a pilot project in sustainable
                                                                                                                                                                                                                                                          design that B+H is working on: the Joyce Centre for
                                                                                                                                                                                                                                                          Partnership & Design at Mohawk College in Hamilton,
                                                                                                                                                                                                                                                          which is a 96,000-square-foot, net-zero building, which

OBC
                                                                                                                                                                                                                                                          will open next spring. It’s the first building in Canada

                           35,145           33,385           31,630          29,870            28,115                                                                                                                                                     to be mandated net-zero energy [renewable energy
                                                                                                                                                                                                                                                          created on-site will offset energy used by the building].
                                                                                                                                                                                                                                                          The focus now is to create buildings that give back more
                                                                                                                                                                                                                                                          than they take.”
                                                                                                                                                                                                                                                          Karen: “Architecture is all about making people’s lives
                                                                                                                                                                                                                                                          better. The latest design thinking about wellness is that

IFC                        32,330           30,715           29,095          27,480            25,860
                                                                                                                                                                                                                                                          the environment that you’re in can contribute substan-
                                                                                                                                                                                                                                                          tially to you healing faster. In Singapore, we’re designing
                                                                                                                                                                                                                                                          five new hospitals with that in mind.”
                                                                                                                                                                                                                                                          Lisa: “That human experience of architecture key. It’s
                                                                                                                                                                                                                                                          a social piece of art that is fully functional to what it is,
                                                                                                                     Feminism and fragrance                                                 Walk on the wild side                                         but it’s also all about how you feel in the space— that

FULL PAGE
                                                                                                                                                                                                                                                          sense of wonderment about the way the light hits, the

                           28,115           26,710           25,305          23,900            22,490                Notes on fall’s olfactory empowerment trend PAGE 5                     One writer’s passionate ode to “messy” makeup PAGE 6          roof that soars. It’s social poetry.”

1/2 PAGE DPS               37,120           35,250           33,400          31,540            29,695

1/2 PAGE                   18,560           17,625           16,700           15,770           14,850

1/4 PAGE                   9,840            9,350            8,860           8,360             7,870

BANNER                     7,030            6,680            6,330           5,975             5,625

The Kit offers special opportunities including gatefolds, cover wraps,                                               SUBMISSION GUIDELINES
french doors, and tip-ons. Please contact us for pricing and availability.                                           PLEASE SEND ARTWORK TO FTP SITE:
                                                                                                                     Host name: ftp.thestar.com
                                                                                                                     Username: kituser
TORONTO ONLY NET ADVERTISING R ATES:                                                                                 Password: k!tf+pUs3r
TORONTO
                           1X               6X               13X              26X              26+
                                                                                                                     AD CLOSING DATE & MATERIAL DATE
FULL PAGE                  18,375           17,460           16,540           15,620           14,700
                                                                                                                     10 days prior to publishing date

AD STANDARDS
                                                                                                                                                                                                        1. The Kit is printed on 38lb coated, 76 bright stock
DPS                        495mm x 514mm                            19.5” x 20.25”                                                                                                                      using the standard heat-set, web lithographic process
                                                                                                                                                                                                        with medium CYMK ink coverage.
OBC / IFC / FULL PAGE      241mm x 514.35mm                         9.5” x 20.25”                                                                                                                       2. Images should be toned to SWOP standards for heat-
                                                                                                                                                                                                        set printing with a maximum total ink coverage (TAC)
BANNER                     241mm x 82.55mm                          9.5” x 3.25”                                                                                                                        of 300% and a minimum image resolution of 300 DPI at
                                                                                                                                                                                                        the properly scaled size.
1/2 PAGE DPS               495mm x 254mm                            19.5” x 10”                                                                                                                         3. Ads should be supplied as final, composed, complete,
                                                                                                                                                                                                        single page PDFs to the PDF/x-1a:2001 standard for
1/2 PAGE HORIZONTAL        241mm x 254mm                            9.5” x 10”                                                                                                                          direct output with all final images and fonts embedded.
                                                                                                                                                                                                        4. If required, you may supply native/working files in
                                                                                                                                                                                                        an acceptable format. The Kit is produced using Adobe
1/2 PAGE VERTICAL          117mm x 514mm                            4.625” x 20.25”                                                                                                                     CS 5.5. Working files must include all fonts, images and
                                                                                                                                                                                                        design files in a compatible format.
1/4 PAGE                   117mm x 254mm                            4.625” x 10”                                                                                                                        5. All ads supplied should be created to the correct
                                                                                                                                                                                                        size. The Kit does not “float” smaller ads in the space
DOUBLE BANNER              241mm x 165mm                            9.5” x 6.5”                                                                                                                         booked. Due to production processes, full bleed ads are
                                                                                                                                                                                                        not permitted.
1/3 PAGE                   76mm x 514mm                             3.” x 20.25”

FIREPLACE AD               335mm x 342mm                            13.1875” x 13.45”
                                                                                                                                                                                                        *NOTE: Ad standards and specs will
                                                                                                                                                                                                        be updated as of February 2018
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

THE KIT CHINESE
OVERVIEW                                                                                                                                                                                                         9 21 201

The Kit Chinese is a glossy beauty and style newspaper section
curated by editor Renée Tse, who also creates original content for a
discerning audience with a particular interest in glamour, luxury and
the Asian market. It is distributed through select Chinese Canadian
newspapers in Toronto and Vancouver.                                                                                                                                                             Blake Lively
                                                                                                                              2.0
                                                                                                                                                                                                            page 4

CIRCULATION
                                                                                                               page 4

T O R O N T O : 27,500 : I N S E R T E D I N M I N G P A O
(17,500) + C H I N E S E C A N A D I A N N E W S (5,000)

A l s o av a i l a b l e f o r p i c k- u p a t : U n i ve r s i t y &
                                                                                                                                                                                                            page 3

College campuses + Gateway Subway Outlets at
demographically appropriate stations

V A N C O U V E R : 12,500
Inserted exclusively in: Ming Pao
                                                                                                                                                                                                            page 7

T O T A L : 40,000

ABOUT OUR SELECTED NEWSPAPERS:
                                                                                                                                                                             PETER STIGTER                  page 3

M I N G P A O D A I L Y newspaper is a Chinese newspaper published in                                        STAY CONNECTED     THEKIT.CA   @THEKIT   @THEKITCA   THEKITCA              THEKIT              THE KIT MAGAZINE

Vancouver and Toronto since 1993. The daily newspaper publishes
a wide variety of content including special weekly supplements for                                                                                                                                                             4 / THEKIT.CA

real estate and show business.                                                                                                                                                                                                                                                                                                                                        Irene Kim Estée
                                                                                                                                                                                                                                                                                                                                                                   Edit by Estée Lauder

                                                                                                                                                                                                                                                                                   Irene

C H I N E S E C A N A D I A N N E W S has been publishing in the Greater
                                                                                                                                                                                                                               Kim
                                                                                                                                                                                                                                 NATASHA BRUNO

Toronto region for over 20 years. The News has a loyal readership
                                                                                                                                                                                                                                                                     Irene Kim

                                                                                                                                                                                                                                       2015

                                                                                                                                                                                                                                                                                                                                                                                                    Fernanda Ly
                                                                                                                                                                                                                                                            My-Little-Pony

in the Southern Ontario region.
                                                                                                                                                                                                                                                                                                                                                                                                                         Louis
                                                                                                                                                                                                                                                                                                                                                                                            Vuitton 2015
                                                                                                                                                                                                                                                                  Kim
                                                                                                                                                                                                                                         Instagram                                                                                                                                                        i-D Magazine Vogue
                                                                                                                                                                                                                                     IreneIsGood                     718K                                                                                                                   Japan      Teen Vogue
                                                                                                                                                                                                                                                                  K-Style        Style Live
                                                                                                                                                                                                                                                                YouTube

                                                                                                                                                                                                                                     Instagram
                                                                                                                                                                                                                                       Estée Lauder                       Kendall Jenner
                                                                                                                                                                                                                                                                           Estée Edit

                                                                                                                                                                                                                                     Sephora                Estée Edit

RATES (NET)
                                                                                                                                                                                                                                                                                                                                                                                                    Sita Abellan

                                                                                                                                                                                                                               Kim                                                                                                                                                                     DJ
                                                                                                                                                                                                                                                                                                                                                                                                            Rihanna
                                                                                                                                                                                                                                                                                                                                                                                                             Bitch Better Have
                                                                                                                                                                                                                                                                                                                                                                                            My Money

                                                                                                                                                                                                                                              ESTÉE EDIT BY ESTÉE LAUDER THE EDIT
                                                                                                                                                                                                                               EYESHADOW PALETTE, $60, THE EDGIEST MATTIFIED
                                                                                                                                                                                                                               LIPSTICK IN MAROONED, $26, THE BAREST BLUSH IN
                                                                                                                                                                                                                               EMBER GLOW, $32, THE EDGIEST KOHL SHADOWSTICK
                                                                                                                                                                                                                               IN BLACK VIPER, $26, THE EDGIEST UP & OUT DOUBLE
                                                                                                                                                                                                                               MASCARA, $28, SEPHORA.CA

TORONTO + VANCOUVER                                                                                                                                                                                                                                                                                                                                       Overnight Water Pack
                                                                                                                                                                                                                                                                                                                                                                                                    Charlotte Free

                                                                                                                                                                                                                                                                                                                           BB                                                                                           Chanel
                                                                                                                                                                                                                                                                                                                                                                                                                     Maybelline

FULL PAGE                 8,000                                                                                                                                                                                                                                                                                                 watercolouring

                                                                                                                                                                                                                                                                                                                                                                                                                                  : KRISTY WRIGHT
DPS                       17,000

                                                                                                                                                                                                                                                                                                                                                                                                                                  : PETER STIGTER (KIM, GUCCI, DIOR, MARNI, FENDI); GETTY IMAGES (COACH); INSTAGRAM.COM/WARUKATTA (LY); INSTAGRAM: SITABELLAN (ABELLAN), CHARLOTTE_FREE (FREE), CHLOENORGAARD (NØRGAARD).
                                                                                                                                                                                                                                                                                                                                                                                                    Chloe Nørgaard
                                                                                                                                                                                                                                                                                                                                                            Sex and the City                                           Rodarte
                                                                                                                                                                                                                                                                                                                                  Estée Edit                                                2013
                                                                                                                                                                                                                                                                                                                                                 Kohl
                                                                                                                                                                                                                                                                                                                         Shadowstick
                                                                                                                                                                                                                                                                                                                                          Pink Peony                                        Manic Panic

1/2 PAGE                  5,000
                                                                                                                                                                                                                                                                                                          2016

BANNER                    4,000
                                                                                                                                                                                                                                                                                                                             RENÉE TSE

                                                                                                                                                                                                                               GUCCI                                        CHRISTIAN                            MARNI                                  FENDI                                COACH
                                                                                                                                                                                                                                                                            DIOR

The Kit offers special opportunities including gatefolds,
cover wraps, french doors, and tip-ons. Please contact
us for pricing and availability.
                                                                                                                                                                                                                                    Gucci            A l e s s a n d ro         Kendall Jenner
                                                                                                                                                                                                                               Michele                                             Dior     Diorever                                                                   Fendi       Dotcom
                                                                                                                                                                                                                                    G          Dionysus

                                                                                                                                                                                                                               GUCCI DIONYSUS GG SUPREME                    DIOR DIOR EVER SILVER METALLIZED     MARNI MAXI STRAP LEATHER                                                   COACH TEA ROSE
                                                                                                                                                                                                                               SEQUIN EMBROIDERY BAG, $5,830,               CRINKED LAMBSKIN BAG, $4,800,        SHOULDER BAG, $2,160, NET-A-           FENDI DOTCOM LACE-UP LEATHER        APPLIQUE SADDLE BAG 23,
                                                                                                                                                                                                                               SAKSFIFTHAVENUE.COM                          DIOR BOUTIQUES                       PORTER.COM                             SATCHEL, $3,780, FENDI BOUTIQUES    $695, COACH.COM

AD STANDARDS
DPS                       495mm x 514mm                            19.5” x 20.25”                                                                                                        SUBMISSION GUIDELINES
                                                                                                                                                                                         PLEASE SEND ARTWORK TO FTP SITE:
FRONT BANNER              241mm x 82.55mm                          9.5” x 3.25”
                                                                                                                                                                                         Host name: ftp.thestar.com
FULL PAGE                 241mm x 514.35mm                         9.5” x 20.25”                                                                                                         Username: kituser
                                                                                                                                                                                         Password: k!tf+pUs3r
1/2 PAGE HORIZONTAL       241mm x 254mm                            9.5” x 10”
                                                                                                                                                                                                                *NOTE: Ad standards and specs will
1/2 PAGE VERTICAL         117mm x 514mm                            4.625” x 20.25”
                                                                                                                                                                                                                be updated as of February 2018

1. The Kit Chinese is printed on 35lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage.
2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size.
3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded.
4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format.
5. All ads supplied should be created to the correct size. The Kit Chinese does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

LE KIT
                                                                                                                                                                                                            JEUDI, 2 FÉVRIER, 2017

OVERVIEW
                                                                                                        PLUS CONVOITÉ                                                                              SPORT

                                                                                                        DOUX &                                                                        1-2-3 C’EST PARTI
                                                                                                        SUCRÉ                                                                         Les indispensables du look sportif
                                                                                                        Le sauveur                                                                                 page 6
                                                                                                        décadent que votre
                                                                                                        peau demandera

Le Kit is the French-language edition
                                                                                                        toute la saison
                                                                                                        page 3

of The Kit, launched in March 2014
and distributed throughout Montreal in
Journal Métro newspapers with special
attention to the regional market.

CIRCULATION
M O N T R É A L : 100,000
Inserted in: Journal Métro

NET ADVERTISING RATES
MONTREAL
                                                                                                                      LE GUIDE ULTIME DES
                                                                                                                      SOINS POUR LA PEAU
                                                                                                                                  Dites à l’hiver de calmer ses ardeurs. Inspirez-vous des
                                                                                                                               défilés et optez pour un teint radieux et éclatant — suivez nos

FULL PAGE                   9,850                                                                                                   conseils d’expert en essyant de nouveaux produits et
                                                                                                                                               en revisitant votre rituel beauté
                                                                                                                                                           page 4
                                                                                                                                                                                                                   PHOTO : PETER STIGTER

DPS                         19,680
                                                                                                        SHOPPING

                                                                                                        STYLE
                                                                                                        CHAUD &
                                                                                                        DOUILLET
                                                                                                        Tout ce qu’il vous

OBC                         12,300
                                                                                                        faut pour être
                                                                                                        élégante tout en
                                                                                                        étant confortable
                                                                                                        et bien au chaud
                                                                                                         page 7

IFC                         11,315
                                                                                                       RESTEZ BRANCHÉS       THEKIT.CA      @THEKIT        @THEKITCA       THEKITCA          THEKIT             THE KIT MAGAZINE

1/2 PAGE                    6,500
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                THEKIT.CA / 7

1/2 PAGE DPS                12,750                                                                                                                                                                                                                                                                                                                                                                           1. Notre maquillage devinera la couleur de notre teint «
                                                                                                                                                                                                                                                                                                                                                                                                             Les pigments qui s’ajustent eux-mêmes sont fascinants.
                                                                                                                                                                                                                                                                                                                                                                                                             Ils ne sont pas encore tout à fait près à être utiliser dans
                                                                                                                                                                                                                                                                                                                                                                                                             des fonds de teints, mais plusieurs d’entre nous avons
                                                                                                                                                                                                                                                                                                                                                                                                             simplement besoin d’un peu de neutralisation— un peu
                                                                                                                                                                                                                                                                                                                                                                                                             plus radieuse, un peu moins jaune — et une base qui
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               2. Nous nous exprimerons davantage à l’aide
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               de maquillage « Une des tendances maquil-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               lage qui fait partie de la vision d’origine d’Urban
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Decay — est que cela fait partie de l’expres-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               sion individuelle. Ce n’est pas de camoufler
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               nos défauts ou d’être la plus jolie — c’est plutôt
                                                                                                                                                                                                                                                                                                                                                                                                             s’ajuste fait cela en beauté. Comme un filtre Instagram. »                        d’avoir envie de ‘Se raconter à travers le maquil-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               lage. Comment arriver à m’exprimer?’ Il y a une
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               plus grande réceptivité pour cela maintenant et

BANNER
                                                                                                                                                                                                                                                                                                                                                                                                             3. Nos lèvres seront métal-                                                       le monde est plus ouvert. »

                            5,000
                                                                                                                                                                                                                                                                                                                                                                                                             liques, bleues, vertes et grises                              4. Nous rechercherons tous plus d’humidité « Cette
                                                                                                                                                                                                                                                                                                                                                                                                             « Je pense que la tendance                                    tendance s’inspire de la vaporisation d’eau qui est en vogue
                                                                                                                                                                                                                                                                                                        MIRACLE EN UNE                                                                                       des lèvres métalliques prendra                                en Corée du Sud et l’hydratation qui est tant recherchée.
                                                                                                                                                                                                                                                                                                        MINUTE                                                                                               de l’expansion. La clé pour                                   J’avais aussi besoin de cela : de m’hydrater avant d’appli-
                                                                                                                                                                                                                                                                                                                                                                                                             réussir à porter une couleur                                  quer ma base. Je ne voulais pas quelque chose de lourd
                                                                                                                                                                                                                                                                                                        Chère Dove                                                                                           non conventionnelle est que                                   ou d’épais qui empêcherait ensuite à mon maquillage de
                                                                                                                                                                                                                                                                                                                                                                                                             cette dernière doit être flat-
                                                                                                                                                                                                                                                                                                        Shower Foam                                                                         Les lèvres       teuse, pas simplement origi-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           bien tenir, donc j’ai créé un vaporisateur avec une eau à la
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           noix de coco et à la niacinamide. C’est très rafraichissant. »
                                                                                                                                                                                                                                                                                                        : Lorsqu’il est                                                                   métalliques        nale. Vous pouvez porter du
                                                                                                                                                                                                                                                                                                                                                                                                             bleu, mais cela doit être le bon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           URBAN DECAY QUICK FIX PREP SPRAY, 39$, SEPHORA.CA
                                                                                                                                                                                                                                                                                                                                                                                          — ci-contre
                                                                                                                                                                                                                                                                                                        question de la                                                                   chez DKNY           bleu. Nous testons les nôtres
                                                                                                                                                                                                                                                                                                                                                                                                             sur plusieurs personnes, pour
                                                                                                                                                                                                                                                                                                                                                                                                                                                      5. Nous deviendrons tous des experts « Les gens deviennent de plus en
                                                                                                                                                                                                                                                                                                                                                                                                                                                      plus experts pour se maquiller puisque tant de blogueurs démontrent
                                                                                                                                                                                                                                                                                                                                                                                      Printemps 2017
                                                                                                                                                                                                                                                                                                        douche, j’ai tendance                                                         — vont être très       povoir déterminer si nous                comment appliquer les différents produits de maquillage. Il y a cinq ans,
                                                                                                                                                                                                                                                                                                                                                                                      populaires cette       devons ajouter plus de rouge             je n’aurais pas pu vendre un correcteur de couleur et maintenant je suis
                                                                                                                                                                                                                                                                                                        à opter pour le plus                                                                   année.        à la base, puis nous l’ajustons          toujours en rupture de stocks. Et plusieurs comprennent que s’ils ont la
                                                                                                                                                                                                                                                                                                                                                                                                             afin que cela soit flatteur. »           peau grasse, l’application d’une base avant le fond de teint les aidera. »
                                                                                                                                                                                                                                                                                                        simple, c’est-à-dire

The Kit offers special opportunities including gatefolds,
                                                                                                                                                                                                                                                                                                        en prenant une                                                                                   INITIÉE DE LA BEAUTÉ                                                                        6. Le contouring va évoluer « Quand je
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     suis pressée, j’utilise différentes teintes de
                                                                                                                                                                                                                                                                                                        barre de savon.
                                                                                                                                                                                                                                                                                                        Mais ta nouvelle
                                                                                                                                                                                                                                                                                                                                                                 LES       NOUVEAUTÉS MAQUILLAGE
                                                                                                                                                                                                                                                                                                                                                                  Les six tendances de 2017, selon l’experte entrepreneure en beauté Wende Zomnir
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     poudres pour un look subtil. Je pense que
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     les gens vont trouver leurs propres façons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     de l’interpréter. Aussi, les gens vont
                                                                                                                                                                                                                                                                                                        texture mousseuse                   Wende Zomnir nous a prouvé maintes fois qu’elle comprend bien les tendances du monde de la beauté. Elle a cofondé Urban
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     devenir plus habiles en termes des occa-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     sions appropriées pour un contouring
                                                                                                                                                                                                                                                                                                        a totalement changé

cover wraps, french doors, and tip-ons. Please contact
                                                                                                                                                                                                                                                                                                                                            Decay dans les années 90, en captant l’air du temps de la décennie avec des noms de couleur à saveur grunge comme Roach,                                 total. Par exemple, si je sors dans une
                                                                                                                                                                                                                                                                                                                                            Oil Slick et Acid Rain; puis elle a réorienté vers les tons neutres avec la création en 2010 de la palette culte Naked (sérieuse-                        discothèque ou si je vais me faire photog-
                                                                                                                                                                                                                                                                                                        mon expérience                      ment, si vous ne l’avez pas essayé, votre regard charbonneux de jour vous en remerciera); et dernièrement, elle surfe la vague                           raphier — ce serait le moment idéal pour
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     un contouring. Si je me rend à un pique-
                                                                                                                                                                                                                                                                                                        dans la douche. Ta                  du blogue maquillage — Urban Decay est une grande puissance en ligne avec 7.1 millions d’abonnés sur Instagram. Nous                                     nique en plein-air, j’en utiliserai sans doute
                                                                                                                                                                                                                                                                                                                                            avons discuté avec Zomnir lors de sa visite à Toronto, où Urban Decay a ouvert une nouvelle boutique au Square One Shop-
                                                                                                                                                                                                                                                                                                        pompe distribue                     ping Centre (ainsi qu’au Metropolis à Burnaby, en C.-B.), pour savoir ce qui se dessine à l’horizon pour 2017. —Rani Sheen
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     moins. les gens vont apprendre, et cela
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     sera plus subtil et raffiné. »
                                                                                                                                                                                                                                                                                                        un nuage riche et

us for pricing and availability.
                                                                                                                                                                                                                                                                                                        épais de mousse
                                                                                                                                                                                                                                                                                                        que je peux masser                  SOINS DE LA PEAU
                                                                                                                                                                                                                                                                                                                                                                                                                            avec ceux que l’on aime. Cela n’a rien
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         CHANEL BLUE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         SERUM, 140$
                                                                                                                                                                                                                                                                                                        facilement sur ma                   NOURRIR VOTRE VISAGE                                                            à voir avec le téléphone ou Facebook
                                                                                                                                                                                                                                                                                                                                                                                                                            — avoir des connnections profondes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         (30 ML), COMP-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         TOIRS BEAUTÉ
                                                                                                                                                                                                                                                                                                        peau, et ta formule                 Une nouvelle approche dans les soins pour la peau                               rendent plus heureux et plus en santé.»
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         CHANEL

                                                                                                                                                                                                                                                                                                        douce est fortifiée                 prend la relève en misant sur le bien-être                                          Une équipe de chercheurs a ensuite
                                                                                                                                                                                                                                                                                                                                                                                                                            tenté de trouver des connections liées
                                                                                                                                                                                                                                                                                                        avec du beurre                      Lorsque National Geographic a publié un article intitulé « The
                                                                                                                                                                                                                                                                                                                                            Secrets of Long Life » en 2005, le monde entier a pris des
                                                                                                                                                                                                                                                                                                                                                                                                                            à la santé de la peau. Ils ont découvert
                                                                                                                                                                                                                                                                                                                                                                                                                            que certains ingrédients-clés prove-
                                                                                                                                                                                                                                                                                                        de karité. En                       notes. La recherche concluait que le style de vie de certaines                  nant de ces zones permettaient d’im-
                                                                                                                                                                                                                                                                                                                                            communautés à travers le monde, qualifiées de « zones bleues »,                 iter les bénéfices des zones bleues
                                                                                                                                                                                                                                                                                                        plus : Tu me sers                   menaient à des espérances de vie exceptionnellement longues                     au niveau cellulaire. Le café vert de
                                                                                                                                                                                                                                                                                                                                            — imaginez des centenaires qui font du tai chi sur une plage à                  la péninsule de Nicoya au Costa Rica
                                                                                                                                                                                                                                                                                                        aussi de crème à                    Okinawa, au Japon. Bien que séparées par de grandes distances,                  est particulièrement riche en antioxy-
                                                                                                                                                                                                                                                                                                        raser, puisque ton                  les zones bleues partagent plusieurs points en commun : une
                                                                                                                                                                                                                                                                                                                                            diète saine souvent végétarienne et composée de produits
                                                                                                                                                                                                                                                                                                                                                                                                                            dants cafestol et kahweol, alors que
                                                                                                                                                                                                                                                                                                                                                                                                                            l’huile d’olive récoltée en Sardaigne
                                                                                                                                                                                                                                                                                                        onctuosité m’évite                  locaux; une activité physique régulière faisant partie des tâches
                                                                                                                                                                                                                                                                                                                                            du quotidien, comme marcher pour faire ses courses; un taux
                                                                                                                                                                                                                                                                                                                                                                                                                            est une source puissante d’acides gras essentiels et d’omégas
                                                                                                                                                                                                                                                                                                                                                                                                                            3, 6 et 9, ainsi que de plyphénols et d’antioxydants. La sève
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      « L’objectif est de laisser les
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ressources aux locaux en
                                                                                                                                                                                                                                                                                                        de m’irriter ou de                  de stress peu élevé; et et de forts liens communautaires. Sur l’île             du lentisque d’Icarie en Grèce est remplie d’acide oléano-                                les aidant à améliorer leur
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      capacité de production, »
                                                                                                                                                                                                                                                                                                                                            italienne de la Sardaigne par exemple, plusieurs locaux s’assoient              lique, qui aide la peau à se régénérer. Mélangés à des produits
                                                                                                                                                                                                                                                                                                        me couper. Jamais                   tous les jours au centre de la vieille place pour discuter. Les résul-          hydratants comme l’acide hyaluronique à l’intérieur de sérums                             dit Armelle Souraud chez
                                                                                                                                                                                                                                                                                                                                            tats de l’étude ont mené à la plublication de plusieurs livres sur              appropriés à tous les types de peau et d’âges, ces ingrédi-                               Chanel. « En Sardaigne,
                                                                                                                                                                                                                                                                                                        je ne pourrai                       les moyens d’appliquer ces conseils de santé et d’alimentation                  ents actifs soigneusement extraits promettent de protéger la                              les locaux utilisent les
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      olives pour l’huile, mais
                                                                                                                                                                                                                                                                                                        retourner à ma                      provenant de ces sept zones du monde, de la Suède au Costa
                                                                                                                                                                                                                                                                                                                                            Rica. Mais un domaine demeurait inexploré : les soins de la peau.
                                                                                                                                                                                                                                                                                                                                                                                                                            peau et d’adoucir les rides, en redonnant hydratation et éclat.
                                                                                                                                                                                                                                                                                                                                                                                                                                « Nous voulions partager l’esprit des zones bleues. Ce n’est pas                      nous les avons aidé à dével-
                                                                                                                                                                                                                                                                                                        barre de savon.                          L’an dernier, les chercheurs chez ont étudié quatre des zones              un rêve — c’est une réalité dans plusieurs endroits, » dit Souraud. «                     opper une nouvelle chaine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      d’approvisionnement util-
                                                                                                                                                                                                                                                                                                                                            les plus célèbres afin d’observer directement les bénéfices sur                 Les femmes peuvent chercher à intégrer tout cela dans leurs vies :
                                                                                                                                                                                                                                                                                                        Love, Natasha Bruno                 la santé de ces styles de vie. « Ce que j’ai trouvé fort intéressant            être active au quotidien, gérer le stress, être plus positives, manger                    isant aussi les feuilles, afin
                                                                                                                                                                                                                                                                                                                                            est le lien social, » dit Armelle Souraud, diectrice des communi-               plus sainement. Vous n’avez pas à tout changer — mais simplement                          de les aider à développer
                                                                                                                                                                                                                                                                                                        DOVE SHOWER FOAM IN SHEA            cations scientifiques chez Chanel. « C’est très simple quand on                 se sentir à son meilleur, et se sentir épanouie. Être saine au quotidien                  la sphère économique et
                                                                                                                                                                                                                                                                                                        BUTTER WITH WARM VANILLA,
                                                                                                                                                                                                                                                                                                        8$, EN PHARMACIES                   y pense, mais c’est essentiel d’avoir de profondes connections                  est le nouveau statut prestigieux de la beauté.» —Kathryn Hudson                          sociale. »

                                                                                                                                                                                                                                                                                                        SHOPPING

                                                                                                                                                                                                                                                                                                        Confort et élégance

                                                                                                                                                                                                                                                                                                                                                                                                                                                     BCBGMAXAZRIA
                                                                                                                                                                                                                                                                                                        Les journées passées dans votre vieux sweat à capuchon sont terminées — les options mode pour journées

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            BLUMARINE
                                                                                                                                                                                                                                                                                                        frigides n’ont jamais été aussi élégantes. Voici votre guide pour une garde-robe d’hiver moderne

                                                                                                                                                                                                                                                                                                        S’habiller joliment l’hiver est presqu’aussi difficile que de   simple : choisissez un tricot avec des détails inhabituels —
                                                                                                                                                                                                                                                                                                        décider quelle série Netflix sera la prochaine que nous         comme un col ludique, des ajouts texturés ou des manches
                                                                                                                                                                                                                                                                                                        dévorerons. Heureusement, l’approche luxe aux vête-             exagérées — et agencez-les à des pantalons confortables,
                                                                                                                                                                                                                                                                                                        ments weekend que nous avons aperçu sur les podiums             un bijou original et à des chaussures ultras confortables.
                                                                                                                                                                                                                                                                                                        de DKNY, Hermès et Blumarine nous ont grandement                C’est ce sentiment douillet que la saison réquisitionne.
                                                                                                                                                                                                                                                                                                        inspiré à rester chez-soi et ne plus sortir. La formule est     —Sarah Cho

                                                                                                                                                                                                                                                                                                                             HAUTS                             PANTALONS                                         ACCESSOIRES

                                                                                                                                                                                                                                                                                                                                                                                                         1
                                                                                                                                                                                                                                                                                                             1                                      1

                                                                                                                                                                                                                                                                                                                                                                              2

                                                                                                                                                                                                                                                                                                                                                                                                                        2

                                                                                                                                                                                                                                                                                                                                                                                                             3

                                                                                                                                                                                                                                                                                                                         2

                                                                                                                                                                                                                                                                                                                                                        3

                                                                                                                                                                                                                                                                                                                                     3

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CHANEL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    DKNY

                                                                                                                                                                                                                                                                                                                                                                                  4                                             4
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   HERMÈS

                                                                                                                                                                                                                                                                                                                     4

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                                                                                                                                                                                                                                             PHOTOGRAPHIES : PETER STIGTER (BACKSTAGE BEAUTY, RUNWAY)

                                                                                                                                                                                                                                                                                                                                                                                                             5

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                                                                                                                                                                                                                                                                                                                                               +                                            +                                                =
                                                                                                                                                                                                                                                                                                                                                                                                                    6

                                                                                                                                                                                                                                                                                                                                                                                                 1. NEWBARK CHAUSSURES, 378$,
                                                                                                                                                                                                                                                                                                                                                                                                 NEWBARK.COM. 2. CAROLINE NERON
                                                                                                                                                                                                                                                                                                         1. CLUB MONACO, 290$, CLUBMO-                                                           COLLIER, 275$, CAROLINENERON.COM.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  RAG & BONE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            PRINGLE OF

                                                                                                                                                                                                                                                                                                         NACO.CA. 2. JOHN + JENN, 135$,                                                          3. LARSSON & JENNINGS MONTRE,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            SCOTLAND

                                                                                                                                                                                                                                                                                                         JOHNANDJENNCOLLECTION.COM.                                                              630$, LARSSONANDJENNINGS.COM.
                                                                                                                                                                                                                                                                                                         3. WEEKEND MAX MARA, 445$,                1. ADIDAS, 90$, ADIDAS.CA. 2. ROOTS,          4. CANTIN SAC, 360$, CANTINTRADI-
                                                                                                                                                                                                                                                                                                         HUDSON’S BAY. 4. REITMANS, 60$,           70$, ROOTS. 3. M.I.H, 400$, MIH-JEANS.        TIONS.COM. 5. PORT FRANC CHAUSS-
                                                                                                                                                                                                                                                                                                         REITMANS. 5. REBECCA TAYLOR, 530$,        COM. 4. SEA, 530$, SEA-NY.COM. 5. KIT         URES, 99$, PORTFRANC.CO. 6. JENNY
                                                                                                                                                                                                                                                                                                         REBECCATAYLOR.COM                         AND ACE, 68$, KITANDACE.COM                   BIRD BAGUE, 95$, JENNY-BIRD.CA

AD STANDARDS
 DPS                                                   495mm x 514mm                                              19.5” x 20.25”
 FRONT BANNER                                          241mm x 82.55mm                                            9.5” x 3.25”
 FULL PAGE                                             241mm x 514.35mm                                           9.5” x 20.25”
 1/2 PAGE HORIZONTAL                                   241mm x 254mm                                              9.5” x 10”
 1/2 PAGE VERTICAL                                     117mm x 514mm                                              4.625” x 20.25”

                                                                                                                                                                                                                                           SUBMISSION GUIDELINES
1. Le Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage.
                                                                                                                                                                                                                                           PLEASE SEND ARTWORK TO FTP SITE:
2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum                                                                                                            Host name: ftp.thestar.com
image resolution of 300 DPI at the properly scaled size.                                                                                                                                                                                   Username: kituser
3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final
images and fonts embedded.
                                                                                                                                                                                                                                           Password: k!tf+pUs3r
4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files
must include all fonts, images and design files in a compatible format.
5. All ads supplied should be created to the correct size. The Kit Chinese does not “float” smaller ads in the space booked. Due to production                                                                                             *NOTE: Ad standards and specs will
processes, full bleed ads are not permitted.                                                                                                                                                                                               be updated as of February 2018
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

THE KIT COMPACT
OVERVIEW
From the editors of The Kit comes The Kit Compact, a beauty                                                                 OCTOBER 2017 | TORONTO

and style pop-up magazine distributed directly to fashion
forward women in core commuter hubs across Vancouver,
Edmonton, Calgary, Toronto and Ottawa with Metro papers.
The Kit Compact offers an insider pass to the best style: The
buzziest Insta-worthy beauty essentials;
the coolest, most inspiring women; the
hottest fashion pieces in-store right now. CIRCULATION
The destination for cutting-edge trend
                                           T O R O N T O : 50,000
features, thoughtful personal essays and
                                           V A N C O U V E R : 25,000
gorgeous photo shoots, The Kit Compact     C A L G A R Y : 17,500
reports on the stories that its millennial E D M O N T O N : 17,500
audience should care about now. The        O T T A W A : 15,000
Kit Compact was the 2017 Mag Grand
Prix winner at the Canadian Magazine       T O T A L : 125,000
Awards.
RATES
NATIONAL (NET)
                            1X                          4X                           6X
FULL PAGE                   12,500                      10,500                       9,000
                                                                                                                                BACK
IFC                         14,500                      12,250                       10,500                                  TO NATURE
                                                                                                                            The elements of fall style:
IBC                         13,000                      11,000                       9,500                                     air-dried hair, earthy
                                                                                                                             florals, water wellness,
                                                                                                                              self-expression on fire
OBC                         16,250                      13,750                       11,750

DPS                        22,500                       18,875                       16,200

FULL PAGE + 1/3 COLUMN ADJACENCY
                            17,500                      14,875                       12,625

LOCAL (NET FULL PAGE)
CITY                        1X                          4X                           6X                                                 SEPTEMBER 2017

Toronto                     5,000                       4,200                        3,600

Vancouver                   2,900                       2,500                        2,250

Calgary                     1,950                       1,650                        1,500

Edmonton                    1,950                       1,650                        1,500

Ottawa                      1,650                       1,400                        1,250

AD STANDARDS
FULL-PAGE                8.875” X 10.75”                 BLEED              9.125” X 11”
                                                                                                                       A NEW HOPE
                                                                                                                          Meet Generation Z:
1/3 COLUMN               2.875” X 10.75”                 BLEED              3” X 11”                                      the stylish, spunky,
                                                                                                                       boundary-smashing teens
                                                                                                                         taking on the future
The Kit offers special opportunities including gatefolds, cover wraps,
french doors, and tip-ons. Please contact us for pricing and availability.

1. The Kit Compact is printed on 35lb coated, 70lb bright stock using the standard heat-set, web lithographic
process with medium CYMK ink coverage.
2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC)
of 300% and a minimum image resolution of 300 DPI at the properly scaled size.
3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for
direct output with all final images and fonts embedded.
4. If required, you may supply native/
working files in an acceptable format. The
Kit is produced using Adobe CS 6. Working      SUBMISSION GUIDELINES
files must include all fonts, images and         PLEASE SEND ARTWORK TO FTP SIT                                 E:
design files in a compatible format.
5. All ads supplied should be created to
                                                 Host name: ftp.thestar.com
the correct size. The Kit does not “float”       Username: kituser
smaller ads in the space booked.                 Password: k!tf+pUs3r
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

SAMPLES, SCENT STRIPS & TIP-ONS
                                                                                                                                                  THURSDAY, SEPTEMBER 21, 2017 TORONTO STAR

                                                                                                                                THE HAIR ISSUE: The new fashion-girl cut, Hailey Baldwin’s

OPPORTUNITY                                                                                                                     colour secrets and products to flip your lid over

                                                                                                                                                                          MOST WANTED

                                                                                                                                                                    A HEAD ABOVE
                                                                                                                                                              The next cult hair brand is Canadian
                                                                                                                                                                              page 3

Add samples, satchets, scent strips or tip-ons to your advertising package in The Kit paper,
The Kit Chinese, Le Kit paper and The Kit Compact magazine to achieve immediate trial
testing from an engaged group of beauty & fashion readers. Target an active national audience
through intrusive premium placement via sampling, scalable according to desired quantity
for distribution.
                                                                                                                                                              CELEBRITY

                                                                                                                                                              RED
                                                                                                                                                              CARPET
                                                                                                                                                              The hottest trends
                                                                                                                                                              at TIFF
                                                                                                                                                              page 4

DISTRIBUTION OPTIONS
THE KIT PAPER                                                                                                THE KIT
For Toronto distribution in The Kit section of the Toronto Star, up to 160,000 samples &                    & THE KIT
                                                                                                            CHINESE:
Vancouver distribution in the Vancouver Sun, up to 50,000 samples.                                          scent strip
                                                                                                              tipped
    200 CPM
                                                                                                             on front
    *To take advantage of this opportunity, we require that you also purchase the Front
    Banner and the Outside Back Cover [OBC], tipped onto front

THE KIT PAPER - CHINESE EDITION
For Vancouver and Toronto distribution in The Kit Chinese, up to 40,000 samples.
      200 CPM
      *Must also purchase Front Banner + OBC, tipped onto front

LE KIT
For Montreal distribution in Metro Montreal, up to 100,000 samples
      200 CPM
      *Must also purchase Front Banner + OBC, tipped onto OBC
                                                                                                                   LE KIT:
                                                                                                                 scent strip
THE KIT COMPACT MAGAZINE                                                                                         tipped on
For Toronto distribution in The Kit Compact pop-up magazine, up to 95,000 samples.                                  back

đƮƫ*/!.0! ƫ!*0ƫ0.%,/, 150 CPM
   *Must purchase ad page behind scent strip
đƮƫ*/% !ƫ //1!ƫƫ/),(!ƫ0%,ġ+*, 150 CPM
   *Must purchase ad page to tip on sample
đƮƫ+(5#, 200 CPM
   *Must purchase OBC

** In all of the above, we require a minimum of 10 samples, 6 weeks prior to publishing date for testing.

**All sampling must be booked 6 weeks prior to material closing date

                                                                                                                                                 THE KIT
                                                                                                                                                COMPACT:
                                                                                                                                                polybagged
EXTRAS! EXTRAS!
Go beyond our print sampling programs through unique direct distribution
                                                                                                                                                                       OCTOBER 2017 | TORONTO

opportunities.
đƮƫ* ġ0+ġ$* ƫ %/0.%10%+*ƫ2%ƫ$!ƫ %0ƫ+),0ƫ.* ƫ)// +./ƫ0+ƫ5+1.ƫ0.#!0ƫ
   audience. This program is applicable in Toronto only for a quantity of up to 10,000
   samples. Must be accompanied by a minimum of 1 brand ad page.
đƮƫ! !.ƫ0!/0! ƫ,.+#.)ƫ0+ƫ %.!0(5ƫ.!$ƫ$!ƫ %0ƫ(1ƫ 0/!ƫ+"ƫāăČĀĀĀƫ$5,!.ġ
   engaged readers. The brand can participate by deploying an eBlast to The Kit’s
   subscribers asking them to enter for the chance to receive a free sample. Selected
   recipients will receive the product with a note inserted from The Kit editors that
   outlines a call-to-action on the product: Tell us what you think on social, write to us
   with your feedback. Responses can be turned into an advertorial online or in print.
   Maximum distribution of samples is 200 units.                                                                                                                          BACK
                                                                                                                                                                       TO NATURE
đƮƫ),(!ƫ#%2!35ƫ3%0$ƫ! %0+.%(ƫ%*0!#.0%+*ƫ+,,+.01*%05ƫ0+ƫ$!ƫ %0Ě/ƫ)1(0%,(!ƫ                                                                                       The elements of fall style:
                                                                                                                                                                          air-dried hair, earthy
                                                                                                                                                                        florals, water wellness,

   audiences. We feature your product in our story with a call-out to our readers to log
                                                                                                                                                                         self-expression on fire

   on to your site and order a free sample from you. We send them your way and you
   fulfill.
Prices available upon request.
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

THEKIT.CA
OVERVIEW
Thekit.ca delivers both up-to-the-minute info on style, beauty and
celebrity, along with thoughtful, voice-y takes on culture, feminism
and wellness. The content offers news, service and perspective,
with real women and real talk at the heart of it all. Since its Fall 2017
redesign, it features a fresh, modern design, enhanced formats
for multimedia, content packages, dynamic article pages and an
improved mobile experience across the site.

MONTHLY UNIQUE VISITORS: 225,000

RATES
BIG BOX AD                              25 CPM

DOUBLE BIG BOX AD                       30 CPM

LEADER BOARD                            25 CPM

HOMEPAGE TAKEOVER                       2500 per day

VIDEO PRE ROLL                          35 CPM

WALLPAPER                               Available on request

OPA PUSHDOWN                            Available on request

AUDIENCE RE-TARGETING                   12 CPM

AD SCHEDULE
All ad material must be submitted 5 DAYS prior to deployment

AD STANDARDS
BIG BOX AD                           300 x 250

DOUBLE BIG BOX AD                    300 x 600

LEADER BOARD                         728 x 90

VIDEO PRE ROLL                       7 seconds, Format: H.264 (MP4) Size: 4:3 (432x324) or 16:9 (432x243)

VOKEN (POP-UP)                       400 x 400

WALLPAPER                            Available on request

OPA PUSHDOWN                         Available on request

MOBILE BANNER                        320 x 50

1. All website ads follow the 2011 IAB guidelines
2. PNG8, PNG24, JPG, SWF, GIF or Animated GIF format
3. Other formats we can convert from: PDF, AI, EPS
4. If AI, EPS please ensure fonts are converted to curve

GENERAL GUIDELINES + REQUIREMENTS                                                         SUBMISSION GUIDELINES
                                                                                          PLEASE SEND ARTWORK TO FTP SITE:
1. Ads served locally require GIF/JPF and click-through URL                               Host name: ftp.thestar.com
2. GIF/JPG backup image must be provided with HTML5 creative
3. Compressed (.zip) HTML 5 file must include all assets contained within ad package.     Username: kituser
Includes: HTML, images, CSS, JavaScript, font files, media and any other files which      Password: k!tf+pUs3r
contribute to the ad display, zipped. One ad size per Zip file.
4. Expandable creative must be third-party served or HTML5 and include a close
button with a “Close X” on expanded panel and a clear call to action (ie. “roll over to
expand” or “click to expand”.)
5. Flash is no longer supported on Star Metro Media properties
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

THEKIT.CA - SPONSORED ARTICLE OPPORTUNITIES
SPONSORED ARTICLE $2,500                                        INCLUDED AMPLIFICATION
đƫ Original article written by The Kit (250-400 words)          đƫ 1 Tweet, with tag to client and link to the article with image
đƫ Client supplies assets and The Kit writes, edits & designs
                                                                đƫ 1 Facebook post, with tag to client and link to the article
đƫ Client approves proof before going live
                                                                   with image
đƫ Sponsored article lives as homepage in tile for 7 days,
   online in perpetuity                                         đƫ 1 mention in The Kit Trending eNewsletter and link
                                                                   to the article
đƫ Ads must roadblock article

+ ADD ON                                                        + ADD ON

Photo gallery                              +500/gallery
(7-10 images, supplied by client)                               1. Native Network                               +500
                                                                   đƫ 500 guaranteed clicks
Custom Instagram flat                      +1,500/picture          đƫ Promotion drives readers to the sponsored article
(product sent to The Kit to be shot)                               đƫ Content can be discovered on over 3,500 premium sites

Original video to be embedded in post      +1,500               2. Native on thestar.com                           +500
                                                                   đƫ 50,000 native link impressions
The Kit eNewsletter takeover               +5,500                  đƫ Promotion drives readers to the sponsored article
                                                                   đƫ Native drivers link to the sponsored article
2018 MEDIA KIT - INMARKET SALES & SERVICE
MEDIA KIT 2018

E-NEWSLETTER + SPONSORED E-BLASTS
OVERVIEW
The Kit eNewsletter offers snackable content pieces that arrive
to subscribers’ inboxes and direct through to thekit.ca. They are                          Advertiser eBlasts
pillared by three timely stories and deployed three times weekly on                        sent to The Kit’s
                                                                                           subscriber base
Tuesday, Thursday and Sunday. Average open rate is 12%. The Kit
also deploys third party eBlasts to the inboxes of every magazine
subscriber. These can also be geo-targeted per region.

SUBSCRIBERS: 70,000

RATES
E-NEWSLETTER BIG BOX                                        50 CPM

E-NEWSLETTER DOUBLE BIG BOX                                 70 CPM

SPONSORED E-BLAST                                           120 CPM

E-NEWSLETTER TAKEOVER                                       5500

AD SCHEDULE                                                                                                                AD
                                                                                                        The Kit Trending
A D C L O S I N G D A T E : 12 days prior to deployment                                             eNewsletter deploys
                                                                                                    nationally 3X weekly
A D M A T E R I A L D U E : 5 days prior to deployment

AD STANDARDS FOR SPONSORED E-BLASTS
H T M L V E R S I O N : 600 pixel wide HTML table
Advertiser must provide images (standard GIF or JPEG only; max file size 300 kb)
Link to webpage that supports advertising message

T E X T V E R S I O N : Max 60 lines, 60 characters per line, five linking URLs
S U B J E C T L I N E : Max 50 characters, including spaces (subject to final approval from The Kit)
T E S T R E C I P I E N T S : To be provided with order
OTHER
3rd party ad serving is not accepted in any The Kit emails.
3rd party click URLs are accepted, though 3rd party image serving is not.
Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted in The Kit emails.
Messaging must be consumer-oriented and present a special offer/strong call to action.

AD STANDARDS FOR THE KIT E-NEWSLETTER BIG BOX
1. PNG8, PNG24, JPG, GIF at a mimimum of 96ppi
2. Other formats we can convert from: PDF, AI, EPS
3. If AI, EPS please ensure fonts are converted to curves

SUBMISSION GUIDELINES
PLEASE SEND ARTWORK TO FTP SITE:                                                                  Dedicated eNewsletter
Host name: ftp.thestar.com                                                                    takeover with exclusive ad
                                                                                               and content opportunities
Username: kituser
Password: k!tf+pUs3r
MEDIA KIT 2018

@THEKIT + @THEKITCA
OVERVIEW
@thekit (Twitter) and @thekitca (Instagram + Facebook) produce up-to-
the-minute live coverage, breaking news, and gorgeous imagery to provide
an inside look at magazine life. Content is shareable, likeable and shoppable.

NATIVE CONTENT OPTIONS
1 TWEET                                                           250
                                                                                             INFLUENCER NETWORK:
                                                                                             The Kit works with a crew of the coolest, savviest
1 FACEBOOK POST (STILL)                                           250                        influencers with killer style and insider black books. They
                                                                                             are our boots on the ground in Vancouver, Edmonton,
1 FACEBOOK POST (VIDEO)                                           500                        Calgary, Ottawa and Toronto. With a combined reach of
                                                                                             1.2 million followers, The Kit can activate this network to
1 INSTAGRAM REGRAM                                                1,000                      share your brand’s messaging.

1 CUSTOM INSTAGRAM FLAT                                           1,500

                                                                                 EDMONTON
1 ON-FIGURE INSTAGRAM SHOT                                        2,000

1 INSTAGR AM STORIES (5-7 SEGMENTS)                               750

                                                                                             Vickie Laliote           Alyssa Lau           Sandy Joe Karpetz
                                                                                             ćĀċą ƫ"+((+3!./          ĆĊċĉ ƫ"+((+3!./      Ĉā ƫ"+((+3!./
                                                                                                adventuresinfashion      imalyssalau          theprettysecrets

                                                                                 TORONTO

                                                                                             Alyssa Garrison          Tee                  Jodi BLK
                                                                                             ćąċĂ ƫ"+((+3!./          āĉć ƫ"+((+3!./       ćĆċĊ ƫ"+((+3!./
                                                                                                randomactsofpastel       thatsotee            jodiblk_
                                                                                 OTTAWA

                                                                                             Katie Hession            Erin Elizabeth       Carolyn Lacasse
                                                                                             āąċĂ ƫ"+((+3!./          ăĆċĂ ƫ"+((+3!./      Ć ƫ"+((+3!./
                                                                                                 yowcitystyle             erinelizabethh      carolynnlacasse
                                                                                 CALGARY

                                                                                             Ania Boniecka            Allana Davison       Melanie Morais
                                                                                             āāą ƫ"+((+3!./           ĈąċĆ ƫ"+((+3!./      Ć ƫ"+((+3!./
                                                                                                aniab                     allanaramaa         bornlippystyle
                                                                                 VANCOUVER

                                                                                             Lucy Yun                 Kiara Schwartz       Claire Lui
                                                                                             Ćā ƫ"+((+3!./            ĆĆċā ƫ"+((+3!./      āĂĀ ƫ"+((+3!./
                                                                                                Beyunique                 tobruckave           vonvogueblog
MEDIA KIT 2018

Get in on The Kit
CONTACT
EVIE BEGY, COLLAB DIRECTOR
eb@thekit.ca | Tel: 416-869-4134 | OR CONTACT YOUR SALES REPRESENTATIVE
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