2018 Multi-Site Team Opportunity
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2018 Multi-Site Team Opportunity
CIBC Run for the Cure What is the CIBC Run for the Cure? The CIBC Run for the Cure is a 5k or 1k walk or run that supports the breast cancer cause at the Canadian Cancer Society. With close to 60 events across the country, this inspirational event is the largest single-day, volunteer-led event in Canada. With 1 in 8 Canadian women affected by breast cancer, it continues to be the most commonly diagnosed cancer among Canadian women. On October 1, 2017 more than 78,125 Canadians across the country were united by the Canadian Cancer Society CIBC Run for the Cure, raising an estimated $17 million. The funds raised through the Run will be invested by the Canadian Cancer Society (CCS) in the most promising breast cancer research that is leading the way in prevention, diagnosis, treatment and care, as well as funding compassionate support programs for those affected by this disease.
CIBC Run for the Cure In 2015, an Ipsos-Reid and Trojan One survey named the Canadian Cancer Society as one of the most valuable sponsorships in Canada.
CIBC Run for the Cure – Participant Profile
CIBC Run for the Cure
Why Get Involved?
The CIBC Run for the Cure provides sponsors with the opportunity to truly connect with
participants and volunteers, helping to develop closer and better relationships with
customers; both existing and potential. This is a great event for families and their
support systems, including their furry friends.
A few statistics:
• 94% of Canadians believe companies should support good causes*
• 63% of Canadians support disease/health causes*
• Canadians believe that companies should be leaders in causes that are important*
• 87% of consumers will purchase a product because a company advocated for an issue
they cared about**
• 80% of millennials consumers believe companies have the obligation to help people or
take actions to improve issues that may not be related to their everyday business**
*Ipsos Reid, Marketing Causes to Canadians
** 2017 Cone Communications CSR Study
Multi-Site Team Opportunity
What is a Multi-Site Team?
Multi-site teams (MSTs) have participants registered in two (2) or more Run sites. MSTs
are primarily corporate teams who have presence in multiple locations and want to
engage all staff in support of the CIBC Run for the Cure and the breast cancer cause.
In 2017, MSTs made up 16% of all the teams registered and raised over $3,000,000!
Why participate as a Multi-Site Team?
Having all staff to be able to support a single cause creates camaraderie. This is an
excellent opportunity for teambuilding which extends nationwide. Joining the Run for
the Cure in your local Run site allows your company to be part of the community
joining together in support of Canadians affected by breast cancer.
Research shows
Canadians support companies supporting causes:
• Canadians hold more positive image of companies who support a cause they care
about1
• Canadians believe businesses should place equal weigh on business and society2
• Consumers state companies have a responsibility to support causes3
• Consumers are likely to switch brands to those associated with a good cause (price
and quality being equal) 4
Engaging in the Community and Supporting Causes is good for company health
• Attract university graduates for your job openings5
• Support causes your employees care about6
• Instill a sense of pride, motivation and loyalty in their employees7
• Recruit, retain and motivate staff8 leading to cost savings of at least $18,0009
1. 2017 Cone Cause Study
2. 2012 Edelman goodpurpose Global Study
3. Do Well, Do Good, 2010
4. 2013 Cone Communications/Echo Global CSR Study
5. 2007 Cone Cause Evaluation Survey
6. 2008 Millennial Cause Study
7. 2012 Good Companies, Better Employees
8. 2000 United States at Work
9. 2015 Profit Guide Article
Multi-Site Team Opportunity What do other companies have to say? “Employees want their employers to do more to support causes that matter and to give them opportunities to become involved. Supporting the Canadian Breast Cancer Foundation at work helps build a sense of community, shared experience and values with lasting positive effects. Female stakeholders report causes such as finding cures and disease prevention are the most compelling.” - Inger Group & M/A/R/C Research Our involvement started because CIBC “Participating in the CIBC Run for the Cure employees, passionate about creating a encourages and fosters a team spirit within future without breast cancer, rallied our our organization. Our campaign is truly a company around the cause. Their group effort in supporting this cause.” - leadership has served as an inspiration to Team Blakes all of us.” - Christina Kramer, Executive VP of CIBC “People think volunteering is a selfless act but I could never put into it as much as I get out of it. How can you not be personally fulfilled when you know you are part of a group of people that are making a difference – My life is full and I want to pay it forward! Being involved gives you a sense of purpose, a feeling of peace and happiness so when I ask others to help make a difference – the smile on my face tells them why they should. - Debby Keown, Volunteer Mississauga Run Location
Multi-Site Team Opportunity
How does an MST work?
The Canadian Cancer Society CIBC Run for the Cure is committed to working with
your team to ensure easy registration and fundraising success. The Multi-Site Team
Specialist will work with your team to determine the best Run sites for your company,
share information to help your participants register and share resources to help your
fundraise.
Your team will have support at each level. A National Fundraising page is set up to
measure your success across all team while Local Fundraising pages allow participants
at each Run site to check their progress.
MST Local Individual
• Measure team success • Each local Run site has • Each individual is
across all Run sites its own fundraising committed to making a
• Companies appoint a goals and efforts minimum donation or
Multi-Site Coordinator • Companies may fundraising a minimum
to support the team appoint a Team Captain amount
to support local efforts
Multi-Site Team Opportunity MST Resources National Fundraising Page: customized for your company to measure fundraising success for all company teams across all Run sites Local Fundraising Page: set up for each of the local teams participating at separate Run site to measure their progress against their fundraising goals Registration resources: registration manual provided to assist participants registering for the CIBC Run for the Cure Fundraising Support: ideas, templates and resources will be shared for ways your company and participants can raise fundraising dollars Team T-Shirts: Teams who meet the criteria will be eligible for customized participant t- shirts. Check out www.cibcrunforthecure.com for more information
Multi-Site Team Opportunity Company support for the CIBC Run for the Cure? There are various ways in which companies can support the Run for the Cure and their employee participation in the events. Sponsorships: Sponsorships allow companies to increase their companies exposure, engage with the community and sample their products. There are different levels of sponsorship available that can suit your company’s needs. Registration donations: Companies can choose to cover the cost of registration on behalf of their employees. This is a great way to show employees that you support their interest to participate in the Run for the Cure. Corporate-Employee Match: Show your commitment to the Run for the Cure and the breast cancer cause by matching the donations made by your employees. Participate in the Corporate Challenge: Companies are invited to participate in one of six weekly challenges leading up to the Run to assist your fundraising. A toolkit with all resources, templates and instructions is available to aid your efforts.
CIBC Run for the Cure
Multi-Site Team Opportunity
Get Started
1. Set up your Team
Get in touch with the MST Specialist. Choose your Run sites. Decide your
fundraising goals. Set up your fundraising pages.
2. Recruit your Team:
Tell your staff about the Run! Share information on how to register.
3. Fundraise:
Host fundraisers to support the Run for the Cure. Ask your network to support your
cause. Share how the funds raised will be used. Share your progress!
For more information …
Get in touch!
Arpan Dhanota, Multi-Site Team Specialist
Arpan.Dhanota@cancer.ca
(416)323-7048
Join us for the 27th annual
CIBC Run for the Cure on Sunday September 30th, 2018Thank you
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