2018 OFFERINGS - September 25-28, 2018 Gaylord Texan Resort Dallas, Texas - ATT.com
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September 25-28, 2018
Gaylord Texan Resort
Dallas, Texas
2018 OFFERINGS
Dear Prospective Sponsor,
Last October, AT&T Business debuted The Summit, our first executive-level customer
event. We brought together an incredible mix of quality content, inspiring speakers,
an engaging partner showcase, and exciting entertainment.
Building on the momentum and success from our inaugural event, we’re excited to
offer the enclosed sponsorship opportunities for The Summit 2018.
Just when organizations have begun to realize the benefits of the cloud, explore
new software-defined networking solutions and build big data analytics capabilities,
the digital transformation game has changed again – this time at the edge. As new
edge capabilities begin to come online, businesses will be able to gain the speed
and insights in which to remain competitive – indeed, intelligence at the edge will
be the competitive edge. In 2018, The Summit will focus on how customers can
further transform by uncovering the smartest ways to move forward with edge
solutions – from endpoints and applications to SDN innovation; from infrastructure
and architecture to 5G and beyond – all with a focus on cybersecurity.
On behalf of the AT&T team, I hope you’ll join us for The Summit 2018 which promises
to be even better than last year! We’ve created a tailored set of opportunities for
your review. Thank you in advance for your careful consideration.
We look forward to seeing you in Dallas!
Mo Katibeh
Chief Marketing Officer
AT&T Business
att.com/thesummit 2
AT&T BUSINESS
The Summit | AT&T Business is a unique experience for our customers and partners. We are bringing together
business leaders and top innovators to collaborate, engage and share insights on how to successfully transform
businesses to better compete in a fast-paced, interconnected world. This is far from a traditional event. The
Summit is an immersive experience designed to harness a community into action. Attendees will have the
opportunity to share impactful stories, collaborate and hear from industry thought leaders. All within
a creative environment designed to enable collaboration with AT&T and you.
At The Summit, you will not find the standard exhibit floor. Instead “The Innovation Showcase” is about learning,
networking and collaborating. Specialized opportunities include, but are not limited to:
Thought Leadership Ideation & Collaboration Creating Experiences
Present your company’s vision, Bring ideation and collaboration Make your company’s presence
highlight your best customer success to the Innovation Showcase where memorable with turnkey environmental
“In all sincerity, that was the BEST stories, or host thoughtful and you can engage with industry experts designs (renderings forthcoming) that
summit I’ve ever attended. The impactful discussions with thought and business leaders attending provide a home base for customers and
content was timely and relevant, leaders as part of The Summit the conference. prospects to meet with your executives
conference sessions. during the conference.
the speakers were incredibly
knowledgeable and the overall
event had such . . . class.”
—Disney
att.com/thesummit 3
2017 HIGHLIGHTS
CONTENT ATTENDANCE AUDIENCE “I can honestly tell
PROFILE you this was the
150+ BEST of the BEST.
Best I have been to
Sessions
in at least 5 years. I
225+ 2,500+ 1,500+ 800+ 41% C-Suite
& Senior
look forward to next
year’s summit. Your
Speakers Total Attendees Customers Unique
Companies Executives content was great.
Speakers were great.
It was not at an Omni
MEDIA IMPRESSIONS but the venue was
great. Entertainment
96% 1.6B+ 331M+ was WORLD CLASS.
LIKELY TO Traditional Media Social Media This exceeded my
RECOMMEND expectation!!!”
˜500 8,000+ —Omni Hotels
Press Hits Social Posts
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SPEAKERS
More than 225 speakers joined The Summit roster in 2017 including:
AT&T AT&T AT&T AT&T
Randall John Donovan Melissa Arnoldi Thaddeus Arroyo
Stephenson CEO, AT&T President, Technology and Chief Executive Officer,
Chairman & CEO Communications Operations AT&T Business
UNITED STATES CNN HEWLETT PACKARD AMERICAN AIRLINES
ENTERPRISE
President Anderson Cooper Doug Parker
George W. Bush Journalist and Anchor
Meg Whitman Chairman and Chief
of CNN’s Anderson Cooper Chief Executive Officer Executive Officer
43rd U.S. President
360°
DALLAS MAVERICKS Thomas Friedman DELOITTE U.S. NORTH ISLAND
Mark Cuban Author of “Thank You For Cathy Engelbert Glenn Hutchins
Owner Being Late” Chief Executive Officer Co-founder
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SPONSORS
In 2017, attendees explored and discovered new technologies and solutions from these exhibitors and sponsors:
PREMIUM PREFERRED EXHIBITOR PLUS EXHIBITOR
TM
®
PREMIER
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 6
ENTERTAINMENT
Attendees savored the Welcome Reception; danced with Darius Rucker; and rocked AT&T Stadium with Aerosmith at the Closing Celebration.
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 7
2018 EVENT
OVERVIEW
The Summit’s central hub is The Innovation
Showcase, a highly immersive exhibit
floor experience, offering attendees an
opportunity to engage with AT&T and our
ecosystem of solution providers through
one-on-one conversations, hands-on
demonstrations, and interactive lab and
theater sessions. More than 100 companies “The most valuable experiences
are expected to participate in the were the one-on-one
Innovation Showcase in 2018. conversations with AT&T and
other company leadership. I think
this set the AT&T Summit apart
from the many other conferences
I attend and is attributed to the
smaller size of the audience.”
—Toshiba
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 8
TOP 5 REASONS TO PARTICIPATE
1. Engage with 3000+ high-level decision makers and technologists looking
for insights on how to best transform their business to better compete in
a fast-paced, interconnected world.
2. Share your company’s vision and position yourself within a community of
technology innovators and decision makers. Our bundled offerings include
speaking opportunities and Innovation Showcase lab and theater sessions.
“The speakers re-enforced the
sense of urgency to complete 3. Be an integral part of the story through a purposefully designed agenda that
the digital transformation allows you to make lasting impressions with business leaders.
of our business and prepare
for significant disruption and 4. Expand and nurture your pipeline with immersive lead generation opportunities,
innovation in the next 5 years.
including product demonstrations, executive meetings, luncheons, and
I was also impressed with
AT&T’s vision for the software opportunities to collaborate with key decision makers.
defined network and the promise
and potential of 5G.”
5. Opportunity to network with AT&T leadership and interact with the largest
customers of AT&T.
—Sykes
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 9
AUDIENCE DEMOGRAPHICS
Some key data points from our 2017 event.
CUSTOMERS BY CUSTOMERS BY CUSTOMERS BY
JOB CLASSIFICATION COMPANY SIZE VERTICAL
High Level Attendees: 41% of 2017 (number of employees) While the 2017 audience included 42% general
attendees were Senior Executive or business attendees, 58% of the audience was
C-Suite level. from the following vertical industries.
16% 24%
C-SUITE LARGE MANUFACTURING
50k+
25% 29% 14%
SENIOR EXECUTIVE 45% SMALL FINANCIAL SERVICES2018 AGENDA
AT-A-GLANCE
MORNING AFTERNOON EVENING
SEPTEMBER 25 Welcome Reception
Tuesday Registration Opens Innovation Showcase Opens
Evening Entertainment
SEPTEMBER 26 Opening Keynote Breakouts, Labs, Theater Sessions Networking Dinner
Wednesday Breakouts, Labs, Theater Sessions Innovation Showcase Concert at Glass Cactus
Innovation Showcase Afternoon Keynote (Onsite)
SEPTEMBER 27 Morning Keynote Breakouts, Labs, Theater Sessions Closing Celebration
Thursday Breakouts, Labs, Theater Sessions Innovation Showcase & Concert
“The main speakers were great, Innovation Showcase (AT&T Stadium)
Closing Keynote
not often do I leave one of these
(events) and feel like I picked
up some real knowledge.” SEPTEMBER 28
Breakfast
Friday
Departures
—Acme Brick
Schedule subject to change.
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 112018
OFFERINGS
We have designed our packages to meet your
specific business objectives including thought
leadership, education, lead generation, and brand
awareness. With a variety of levels to choose
from, you can select the best package that meets
your needs.
Contact us now
to reserve your offering
Space is limited and available on a first-come, first-
serve basis. To reserve your preferred offering,
click the “SIGN ME UP” link below and you’ll be “The motivation and encouragement
connected to our event team who will work with to transform our business will prove
you to recommend the perfect package to meet
to be the most valuable takeaway
your objectives.
from The Summit.”
Environment Selection —Neiman Marcus
Environments will be selected by AT&T. Assignments of locations will be
assigned based on timing of signed contract with a first- come, first-serve
basis. We encourage you to complete your contracts as soon as possible to
ensure placement.
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 12AT&T BUSINESS
Premium Premier Preferred Exhibitor
$300,000 $150,000 $90,000 $40,000
Booth Details
Size [*Design TBD. Ability to select booth location based upon contract sign date.] 30’ Diameter or 30’x30’ 25’ Diameter or 30’x20’ 20’ Diameter or 20’x20’ 15’ Diameter or 20’x10’
Booth Type Turnkey Turnkey Turnkey Turnkey
Lead Scanners 8 6 4 2
Passes
Full Conference ($2995) 20 10 5 3
Showcase Only ($995) 15 10 5 2
Total (Full/Showcase) 35 20 10 5
Sessions
Breakout Sessions (40 Minutes) 2 1 1
Labs (30 minutes) 2 Lab Sessions 1 Lab Session
Theaters (30 minutes) 2 Theater Sessions 1 Theater Session
Total Sessions 6 3 1
Experiences
Meeting Room Private Private
Executive Briefing Center Boardroom Meeting 1 (40 minutes)
Hosted Lunch—Up to 20 attendees 2 Private: (1)Wednesday (1)Thursday 1 (Wednesday or Thursday)
VIP Experience at AT&T Stadium Guided Behind The Scenes Tour of AT&T Stadium, Guided Behind The Scenes Tour of
Private Suite (up to 30 guests) DURING concert at AT&T Stadium, VIP Seating (up to 10 guests)
AT&T Stadium (3 suites available) DURING concert
Branding
Logo on Event Communication X X X X
Mobile App Inclusion X X X X
Logo and Company Description on Website X X X X
Keynote Recognition X X X X
AT&T Stadium Branding (Jumbotron) X X
Digital Wall Ad (1) 30-second (1) 15-second
AR/VR Experience in AR/VR Zone X X
Keynote Chair Drop X
Hotel Room Drop X
Lodging
Reserved Room Block Gaylord Texan Resort Gaylord Texan Resort Off property Off property
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 13PREMIUM PACKAGE DETAILS $300,000
Pre-Event Branding • (2) Private hosted lunches. AT&T will provide a private room with
• Logo inclusion in The Summit pre-event emails catering for you and your invited guests (for up to 20 attendees)
• Company name and logo listed on the event website • Digital wall ad (1) 30 second
• Full conference passes—(20) • Keynote recognition
• Showcase only passes—(15). Showcase only passes include meals • Keynote chair drop
and the Closing Customer Celebration at AT&T Stadium. They • Brand recognition on event signage
do NOT include The Glass Cactus concert or any keynote or • Hotel Room Drop
breakout sessions.
• Guided Behind The Scenes Tour of AT&T Stadium, Private Suite
• Company write up on the event website (100 words) (up to 30 guests) DURING concert at AT&T Stadium (3 suites
• Company name, logo, and description (100 words) listed on the available)
mobile app for the conference • AT&T Stadium Branding (Jumbotron)
• Access to a robust lead capture platform including (8) lead
Onsite Exposure capture devices. As part of your package, AT&T makes the
• 30’ diameter or 30’ x 30’ turnkey booth following advanced features available as part of your sponsorship
package:
• Turnkey environmental designs are pending but will include
your company branding, monitors, content opportunities, and −− Up to (8) customizable customer profile/qualification
a lounge/meeting area. Space is approximately 30’ x 30’ and questions
INNOVATION SHOWCASE includes hanging sign. −− E-Literature delivery of 2 collateral items
LAB SESSIONS
You will have the opportunity to schedule Lab • Innovation Showcase Theater Presentations −− Instant or Batch “Thank You” emails to your scanned leads
sessions to curate hands-on technical and • (2) 30-minute presentations (includes literature if selected)
collaborative experiences focused on emerging, • Innovation Showcase Lab sessions −− Random drawing selector for booth giveaways
innovative projects. • (2) 30-minute sessions −− Real-Time Executive Dashboard reporting
• AR/VR Experience in AR/VR zone −− Real-Time lead downloads from all scanners
INNOVATION SHOWCASE • Private meeting room (1) −− Session attendance data from your session(s) merged with
THEATER PRESENTATIONS your overall data accessible via a portal
• Executive Briefing Center Boardroom Meeting (1) 40-minutes
Share in thought leadership by attracting attendees • Reserved room block at Gaylord Texan Resort for up to 20
to your theater presentation. Focus on vertical • Breakout Session presented by your company (we encourage
solutions, IoT solutions, case studies or have a panel your focus on thought leadership and customer case studies to
session that encourages specialized conversations. demonstrate proof of concept) Post-Event Benefits
• (2) 40-minute sessions • Your sessions will be available “on demand” post-event
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 14PREMIER PACKAGE DETAILS $150,000
Pre-Event Branding • Hosted lunch up to 20 attendees. AT&T will provide reserved
• Logo inclusion in The Summit pre-event emails tables with catering for you and your invited guests
(1) Wednesday or Thursday
• Company name and logo listed on the event website
• Private meeting room (1)
• Full conference passes — (10)
• Digital wall ad (1) 15 second
• Showcase only passes — (10). Showcase only passes include
meals and the Closing Customer Celebration at AT&T Stadium. • Keynote recognition
They do NOT include The Glass Cactus concert or any keynote or • AR/VR Experience in AR/VR zone
breakout sessions. • Brand recognition on event signage
• Company write up on the event website (100 words) • AT&T Stadium Branding (Jumbotron)
• Company name, logo, and description (100 words) listed on the • Guided Behind The Scenes Tour of AT&T Stadium, VIP seating (up
mobile app for the conference to 10 guests) DURING concert at AT&T Stadium
• Access to a robust lead capture platform including (6) lead
capture devices. As part of your package, AT&T makes the
Onsite Exposure
following advanced features available as part of your sponsorship
• 25’ diameter or 30’ x 20’ turnkey booth
package:
• Turnkey environmental designs are pending but will include your
−− Up to (8) customizable customer profile/qualification
company branding, monitors, and content opportunities. Space is
INNOVATION SHOWCASE questions
LAB SESSION approximately 30’ x 20’ and includes hanging sign.
−− E-Literature delivery of 2 collateral items
You will have the opportunity to schedule a • Innovation Showcase Theater Presentation
−− Instant or Batch “Thank You” emails to your scanned leads
Lab session to curate hands-on technical and (1) 30-minute presentation
collaborative experiences focused on emerging, (includes literature if selected)
• Innovation Showcase Lab Session
innovative projects. −− Random drawing selector for booth giveaways
(1) 30-minute session
−− Real-Time Executive Dashboard reporting
• Breakout Session presented by your company (we encourage
−− Real-Time lead downloads from all scanners
INNOVATION SHOWCASE you focus on thought leadership and customer case studies to
THEATER PRESENTATION −− Session attendance data from your session(s) merged with
demonstrate proof of concept)
Share in thought leadership by attracting attendees your overall data accessible via a portal
(1) 40-minute session
to your theater presentation. Focus on vertical • Reserved room block at Gaylord Texan Resort for up to 10
solutions, IoT solutions, case studies or have a panel
session that encourages specialized conversations.
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 15PREFERRED PACKAGE DETAILS $90,000
Pre-Event Branding Onsite Exposure
• Company name and logo listed on the event website • 20’ diameter or 20’x20’ turnkey booth
• Full conference passes— (5) • Turnkey environmental designs are pending but will include your
• Showcase only passes — (5). Showcase only passes include meals company branding, monitors, and content opportunities.
and the Closing Customer Celebration at AT&T Stadium. They • Breakout session presented by your company (we encourage
do NOT include The Glass Cactus concert or any keynote or you to focus on thought leadership and customer case studies to
breakout sessions. demonstrate proof of concept)
• (1) 40-minute session
• Company write up on the event website (100 words) • Keynote recognition
• Company name, logo, and description (100 words) listed on the • Brand recognition on event signage
mobile app for the conference • Access to a robust lead capture platform including (4) lead
capture devices. As part of your package, AT&T makes the
following advanced features available as part of your sponsorship
package:
−− Up to (8) customizable customer profile/qualification
questions
−− E-Literature delivery of 2 collateral items
−− Instant or Batch “Thank You” emails to your scanned leads
(includes literature if selected)
−− Random drawing selector for booth giveaways
−− Real-Time Executive Dashboard reporting
−− Real-Time lead downloads from all scanners
−− Session attendance data from your session(s) merged with
your overall data accessible via a portal
• Reserved room block at nearby offsite properties
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 16EXHIBITOR PACKAGE DETAILS $40,000
Pre-Event Branding Onsite Exposure
• Company name and logo listed on the event website • 15’ diameter or 20’x10’ turnkey booth
• Full conference passes— (3) • Turnkey environmental designs are pending but will include your
• Showcase only passes—(2). Showcase only passes include meals company branding, monitors, and content opportunities.
and the Closing Customer Celebration at AT&T Stadium. They • Keynote recognition
do NOT include The Glass Cactus concert or any keynote or • Brand recognition on event signage
breakout sessions.
• Access to a robust lead capture platform including (2) lead
• Company name, logo, and description (100 words) listed on the capture devices. As part of your package, AT&T makes the
mobile app for the conference following advanced features available as part of your sponsorship
package:
−− Up to (8) customizable customer profile/qualification
questions
−− E-Literature delivery of 2 collateral items
−− Instant or Batch “Thank You” emails to your scanned leads
(includes literature if selected)
−− Random drawing selector for booth giveaways
−− Real-Time Executive Dashboard reporting
−− Real-Time lead downloads from all scanners
−− Session attendance data from your session(s) merged with
your overall data accessible via a portal
• Reserved room block at nearby offsite properties
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 17CONTACT US VISIT US
For more information: att.com/thesummit
Larry Ecklund
Business Development Director, Sponsorship
email: TheSummit2018@freemanxp.com
mobile: +1.415.542.6479
Jennifer Swanson
Senior Director, Corporate Sponsorship
email: jennifer.swanson@freeman.com
mobile: +1.303.807.2815
SIGN ME UP 2017 HIGHLIGHTS 2018 EVENT OVERVIEW 2018 OFFERINGS CONTACT att.com/thesummit 18You can also read
