2018 Rate Card & Specification Guide - Wound Care Division Products
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2018 Rate Card
& Specification Guide
WOUNDS, now indexed in MEDLINE/PubMed, is the
most widely read, peer-reviewed journal focusing on
XED
multidisciplinary, clinical wound care and practical NOW INDE
E/
wound research topics that address tissue repair IN MEDLIN
and regeneration, biology and biochemistry of PUBMED
wound healing, clinical management of acute and
chronic wounds of various etiologies, and other
timely topics of importance to today's wound care
clinician. The information is presented as original
wound research articles, case series, in-depth
reviews, and evidence-based wound care practices.
70 E. Swedesford Road, Suite 100
Evidence-based wound treatment is emphasized Malvern, PA 19355
in the column Evidence Corner, and the journal
welcomes timely discussions in Letters to the
Editor. Whether dealing with a traumatic wound,
surgical or non-surgical wound, burn injury, or a
diabetic foot ulcer, wound care professionals turn
to WOUNDS for the latest in research and practice
in this ever-growing field of medicine.
1
Publication Information
Issuance Staff
Frequency: 12 times per year President
Issue date: The second week of each month Bill Norton
Delivery: By mail
Executive Vice President
Established Peter Norris
1989 Senior Vice President/Group Publisher,
Wound Care/Podiatry Division
Organization Affiliations Jeremy Bowden, 610.560.4154
Association for the Advancement of Wound Care (AAWC) jbowden@hmpcommunications.com
National Sales Manager
Subscription Rates Kristen Membrino, 610.560.4175
Subscriptions are free to qualified subscribers within the kmembrino@hmpcommunications.com
United States. Subscriptions outside the controlled universe
are $108 (United States only); international subscriptions National Sales Manager
are $178 per year; single or replacement copies (subject Brian Hill, 610.560.4158
to availability) are $23 within the United States and $36 in bhill@hmpcommunications.com
Canada and abroad.
Classified Advertising Sales Associate
Advertisers Index Lam Wang, 800.237.7285 × 4205
lwang@hmpcommunications.com
Yes
Senior Clinical Editor
Advertising Acceptance & Copy Terry Treadwell, MD, FACS
woundseditor@hmpcommunications.com
All advertising is subject to publisher’s approval.
Managing Editor
Services to Advertisers Jaclyn Gaydos, 800.237.7285 × 4182
jgaydos@hmpcommunications.com
Reprints, enduring materials, outserts, bellybands,
sponsored subscriptions, Internet advertising, ad testing,
Assistant Editor
meeting planning, classified and recruitment advertising.
Lauren Mateja, 800.237.7285 × 4135
Reprints: For commercial reprints/e-prints, please contact lmateja@hmpcommunications.com
Jeremy Bowden at jbowden@hmpcommunications.com.
Web Content Coordinator
Katherine Blessing, 800.237.7285 × 4181
kblessing@hmpcommunications.com
Vice President, Special Projects
Jeff Hall, 800.237.7285 × 4214
jhall@hmpcommunications.com
Print Production Manager
Diann Grasse, 800.237.7285 × 4382
dgrasse@hmpcommunications.com
Circulation Manager
Bonnie Shannon, 800.237.7285 × 4246
bshannon@hmpcommunications.com
Graphic Production Artist
Alicia Indico, 800.237.7285 × 4228
aindico@hmpcommunications.com
2B/W Display Advertising Rates
Coverage & Market
1 Page 2/3 Page 1/2 Page 1/3 Page
WOUNDS is the only wound care journal dedicated to the
physician market. The market served is multidisciplinary 1× $6,040 $5,145 $4,280 $2,985
and broad based, and comprises general surgeons,
vascular surgeons, orthopedic surgeons, plastic surgeons,
6× $5,640 $4,500 $3,940 $2,860
dermatologists, geriatric/internal medicine physicians,
infectious disease physicians, podiatrists, clinical nurses, and
researchers in industry or academia (PhDs). 12 × $5,410 $4,225 $3,490 $2,660
Color Rates 24 × $4,805 $3,675 $2,915 $2,285
Four-color rate per page: $1,350 36 × $4,725 $3,595 $2,790 $2,195
For pricing on special color combinations, please call the
publisher or sales representative.
48 × $4,615 $3,520 $2,640 $2,125
Cover Tip 72 × $4,430 $3,440 $2,575 $2,100
$15,000 net 96 × $4,340 $3,375 $2,470 $1,945
Bleed
No charge
2018 Circulation
Earned Rates
Certified Wound Specialists (CWS) 2,255
Rates are based on number of insertions placed during each
12-month period. Insertions used by a parent company and
its subsidiaries are combined to determine the earned rate. Dermatologists 1,045
Frequency discounts are in combination with Ostomy Wound
Management, Podiatry Today, Today’s Wound Clinic, and any General Surgeons 4,630
other HMP Communications journal.
Geriatric/Internal Medicine 1,015
Cover and Premium Positions
Cover 2: Earned rate plus 40% and four-color charge Infectious Disease Physicians 1,235
Cover 3: Earned rate plus 15% and four-color charge
Cover 4: Earned rate plus 50% and four-color charge Orthopedic Surgeons 580
Facing Table of Contents: Earned rate plus 30% and four-
color charge PhDs/Research 203
Facing Annotated Table of Contents: Earned rate plus 25%
and four-color charge
Physical Medicine & Rehab 1,220
Facing Editorial Message: Earned rate plus 20% and four-
color charge
Other special requested positions: Earned rate plus 15% Plastic Surgeons 2,630
Inserts Podiatrists 3,612
Each printed page is billed at the earned black/white rate Primary Care Physicians 2,032
plus 10%. For insert back-up and folding charges, consult the
publisher.
Vascular Surgeons 2,461
Agency Commission
Total 22,918
15% to recognized agencies provided invoices are paid
within 30 days.
3Mechanical Requirements
Publication Trim Size Ad Sizes
7.875” × 10.75” Trim Size Bleed Size
Spread 15.75” × 10.75” 16.25” × 11”
Mechanical Requirements
Full Page 7.875” × 10.75” 8.125” × 11”
Allow .125” trim on all four sides for full bleed ads.
2/3 Page Vertical 4.5" x 9.75" –
Allow .25” safety margin on all four sides to clear trim.
2/3 Page Horizontal 6.875" x 6.375" –
Paper Stock 1/2 page vertical 3.25" x 9.75" –
Text: 50 lb. coated text 1/2 page horizontal 6.875" x 4.75" –
Cover: 80 lb. UV coated, text weight 1/3 page vertical 2" x 9.75" –
1/3 page horizontal 6.875" x 3.125" –
Type of Binding
Perfect bound (adhesive)
Insert Requirements Submitting Ad Materials
Please furnish multiple-page inserts folded. Any unusual Digital ad files must be submitted at www.hmpcommunications.com/ads.
gatefolds or devices must be submitted in advance for ap-
proval. All inserts are subject to acceptance by the publisher. To submit your ad, please complete the required fields and select the
Insert closing date is one month before publication date. desired magazine and issue date from the drop-down menu. Next, upload
the PDF/x-1a file and click “submit.”
Insert Sizes
PDF/x-1a is HMP’s accepted ad file format. A PDF/x-1a is an industry-
Standard inserts: 8.125” × 11” standard term referring to a refined, press-ready, universally accepted
Minimum stock weight is 70 lb. text; PDF file created from a desktop publishing application.
Maximum weight is 100 lb. text
Quantity: 24,500 (includes spoilage) HMP’s PDF/x-1a file specifications at a glance
Trimming: Ads and inserts: .125” off head and foot and .125” Fonts must be embedded.
off face and bind edge. Live matter should be kept .25” inside Images and colors should be grayscale color mode CMYK or grayscale,
final trim size of 7.875” × 10.75”. never RGB or LAB color modes.
All files must be CMYK. Spot colors or RGB will be automatically
Shipping converted by HMP. We cannot be responsible for color shifts that take
Ship all inserts to: place in ads that are not supplied as CMYK.
Publishers Press, Attn: WOUNDS Please specify if an additional PMS color is required. For pricing
13487 S. Preston Highway, on special color combinations, please call the publisher or sales
Lebanon Junction, KY 40150-8218 representative.
(877) 468.1970 OPI must never be included in the file.
Maximum total ink density is 300%.
Each carton must be identified with the publication’s name, Resolution must be 300 dpi for four-color or grayscale images.
issue date, and quantity. Resolution must be 1200 dpi or higher for bitmap images.
The only acceptable ICC profile is U.S. Web Coated (SWOP) v2, or none
Belly Tips/Cover Tips should be applied.
Overprinting should always be turned off, unless the design element
The following specs apply if HMP will be printing the cover tip. requires it.
.125” bleed must be provided on all sides for bleed ads.
Front panel Crop and/or registration marks should offset a minimum of .125”.
Trim size: 7.625” wide × 7.75” high (maximum height), 5” high Transparency attributes need to be flattened when exporting the PDF.
(minimum height) Ad should be supplied at the correct trim size.
Bleed size: 7.875” wide × 8” high
Safety area: 7.125” wide × 7.25” high If you have questions regarding material submission, contact
Alicia Indico, Graphic Production Artist
Back panel aindico@hmpcommunications.com | 610.560.0500 or 800.237.7285 x 4228
Trim size: 7.625” wide × 7.75” high (maximum height), 5” high
(minimum height)
Bleed size: 7.875” wide × 8” high
Safety area: 7” wide × 7.25” high (.375” glue strip)
4Editorial Calendar Departments
January June AAWC Pages
Bonus distribution: New Bonus distribution: Western Foot As an official journal of the Association for the
York State Podiatric Medical & Ankle Conference, American Advancement of Wound Care (AAWC), WOUNDS is
Association Podiatric Medical Association a vessel for interdisciplinary communication for the
Focus: Wound pruritis (APMA) association’s members. Each month, this department
Ads close: December 21 Focus: Lower extremity wounds brings AAWC members up to speed on the latest activities
Materials due: December 28 Ads close: May 15 of the association. Task force reports, annual symposium
Mail date: January 18 Materials due: May 22 announcements, and election deadlines are but a few of the
Mail date: June 8 hot topics covered in the AAWC Pages.
February
July Evidence Corner
Bonus distribution: American
College of Foot and Ankle Bonus distribution: Amputation This department reviews current literature in wound care.
Surgeons (ACFAS) Prevention Symposium (AMP) The department editor reviews two articles on a specific
Focus: Lower Extremity Wounds Focus: Limb Preservation topic and discusses the rationale, objectives, methods,
Ads close: January 16 Ads close: June 15 results, and conclusions of each. It concludes with a clinical
Materials due: January 23 Materials due: June 22 perspective on the two articles.
Mail date: February 9 Mail date: July 12
Rapid Communication
March (Ad Study) August
This article is a poster-to-publish, timely publication of
SAWC Spring Exhibitor Preview Focus: Original research, reviews, original research, case series/studies, and educational
Focus: Original research, reviews, case series or informational reports presented as posters at various
case series Ads close: July 12 meetings. Text from the exhibited poster (introduction/
Ads close: February 13 Materials due: July 19 objective, materials/methods, results, discussion/limitations,
Materials due: February 20 Mail date: August 7 and conclusions) and any accompanying tables and/or
Mail date: March 9 figures are submitted in a template provide by the editorial
September (Ad Study) staff. If accepted, the article is published online and indexed
April in MEDLINE/PubMed.
Focus: Original research, reviews,
Bonus distribution: SAWC Spring case series ePub Ahead of Print
and Wound Healing Society Ads close: August 13
(SAWC Spring/WHS), Midwest Materials due: August 20 Articles published online prior to print publication provide
Podiatry Conference Mail date: September 7 readers with original research on areas of importance to
Focus: Original research, reviews, the wound care clinician. The articles are selected by the
case series October editors, available online (www.woundsresearch.com) upon
Ads close: March 13 e-publication, and indexed in MEDLINE/PubMed in advance
Materials due: March 20 Bonus distribution: SAWC Fall of print release.
Mail date: April 6 Focus: Original research, reviews,
case series
May Ads close: September 10
Materials due: September 17
Bonus distribution: Wound Mail date: October 4
Ostomy and Continence Nurses
Society (WOCN) November
Focus: Pressure ulcers/injuries
Ads close: April 10 Focus: Original research, reviews,
Materials due: April 17 case series
Mail date: May 4 Ads close: October 16
Materials due: October 23
Mail date: November 9
December
Focus: Burn Wounds
Ads close: November 13
Materials due: November 20
Mail date: December 6
*Convention schedule may be subject to change.
5You can also read
