2018 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS - 22 SEPT-2 OCT
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2018 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS 22 SEPT- 2 OCT
THE ROYAL MELBOURNE SHOW
IS VICTORIA’S LARGEST & MOST
ICONIC COMMUNITY EVENT
Conducted by The Royal Agricultural Society of Victoria RASV is committed to developing the Royal Melbourne
(RASV) since 1848, the Royal Melbourne Show promotes Show as a world-class event, maximising its appeal
and celebrates excellence in Victorian agriculture. and success by presenting a unique and memorable
The Royal Melbourne Show attracts around 450,000 agricultural event experience that is relevant, entertaining
visitors to Melbourne Showgrounds each year, providing and provides a unique platform to inform consumers
significant economic and social benefit to the state about quality Victorian produce and products.
of Victoria.
Presenting an extraordinary and vibrant exhibition
of animals and agriculture, award-winning food and
beverage experiences, arts and crafts, along with
carnival rides, showbags, live entertainment and
much more, the Royal Melbourne Show is indeed a
unique celebration.
2 2018 Royal Melbourne Show Exhibitor Prospectus
THERE’S NOTHING LIKE
REACHING
450,000 VISITORS
67%
OF ATTENDEES ARE
The Royal Melbourne Show offers exhibitors FAMILIES
a unique opportunity to engage Victorians
at Victoria’s largest and most iconic annual
community event across a uniquely motivated
and diverse audience.
96%
of visitors were
satisfied with their
Show experience
75% of adult attendees
are female VICTORIAN ATTENDEES 2017
$152 average retail spend
per person at the Show
96%
of attendees visit
the Woolworths Fresh
Food Pavilion
Audience:
Families Aged 25 – 44 years with
young children aged 13
years and under
Adults Aged 45 – 59 years with
non-dependant or no children
Teenagers Aged 14 – 18
*Source 2017 Royal Melbourne Show attendee survey
3
THERE’S NOTHING LIKE
REWARDING
INVOLVEMENT
Make immediate sales and generate leads
Build brand awareness within new markets
Educate consumers about your product or service
Build a database of prospective customers
Interact and engage with a diverse and
significant audience
Demonstrate the features and benefits of your product
or service
Leverage from the Show’s additional
promotional opportunities
A range of specially designed pavilions and precincts are
designed to meet the needs, wants and expectations of
exhibitors and consumers.
Exhibition space is available in a range of areas. Indoor “I have been exhibiting at the Royal
exhibition sites showcase food and beverage, health and Melbourne Show since 1998. It is difficult
wellbeing, fashion accessories and clothes, beauty and for a business to find the best way to reach
lifestyle products, jewellery, toys, art, crafts and cookery,
their audience and we have found that the
specialty children’s products and agriculture.
Show has been a great platform for us to
Outdoor exhibition sites are ideal for novelty items, leisure, generate interest and awareness of our
craft, outdoor furniture, farming produce and products
products”
and automotive.
Serendipity Lavender Farm
The Royal Melbourne Show provides a unique retail
opportunity that enables you to target your audience in a
personal and interactive way.
4 2018 Royal Melbourne Show Exhibitor Prospectus
THERE’S NOTHING LIKE
CUSTOM DESIGNED
EXHIBITOR SPACE
Shell Scheme Outdoor Sites
Shell scheme includes carpeted floor space, white Outdoor sites include marquee, fascia name board
octonorm walls, fascia-name board bearing your bearing your company name, light and 10amp power.
company name, two spotlights per 9m2 stand, and 4amp Minimum site available is 9sqm.
power. The minimum size available is 9sqm.
Space Only Corners
Space only consists of bare floor space, which is If allocated a corner site, an additional levy will
best suited to companies who wish to build their own be charged.
exhibition stand.
Space only exhibits must provide their own flooring, Pricing
walls and lighting. The minimum size space available is
Pricing varies depending on pavilion. Contact Event
18sqm. Shell scheme walls from neighbouring exhibits
Sales for pricing.
cannot be used for display purposes or rigging.
RASV recommends the use of professional stand
Minimum Standards for Stands
designers and construction specialists. RASV preferred
suppliers are available to assist. If you are interested Your display should include the following elements:
in their details please contact Event Sales on • Be of a professional, high standard
03 9281 7457 or sales@rasv.com.au
• Demonstrate creativity and innovation.
• Professional signage
• Engage, educate and entertain
• Usable space is as per licensed area
5
THERE’S NOTHING LIKE
WORLD-CLASS
EXHIBITOR OPPORTUNITIES
GATE 5 LANGS
LANGS RD
S
CRE
RD ADVENTURE CARNIVAL
NA ADVENTURE CARNIVAL
LEO
TE 7
GA ARD CR V ILIO
N
EON PA
L GS
DO FAMILY ADVENTURE
THE EMPORIUM PAVILION
PAVILION
DOG THE
G ING JUDGING FARM
G JUD THE
HOUSE
DO ANIMAL ADVENTURE CARNIVAL
FARMYARD
ING WINNING
I NN ES TASTES
W ST THE ANIMAL
TA ION COURTYARD
IL FARMYARD
PAV ENTERTAINMENT
PRECINCT
GRA
ND
BOU
LEV
ARD
KIDS
CARNIVAL
CWA
PUB
LIC
PO
KIDS STA
ND
NY
ANIMAL CARNIVAL
WOODCHOP
NURSERY
RID
PAVILION
ES
NO PUBLIC ACCESS
GATE 9
CARPARK
CARPARK
The Royal Melbourne Show presents a series of themed pavilion and
exhibition spaces affording exhibitors of all sizes the opportunity
to present their products and services in a world-class environment.
Details of exhibition spaces overleaf.
6 2018 Royal Melbourne Show Exhibitor Prospectus
S ROAD
HORSE EXERCISE & HORSE
HORSE STABLES
MARSHALLING AREA PAVILION
NO PUBLIC ACCESS
HORSE STABLES
EPSOM ROAD
THE WEEKLY TIMES
HERALD SUN ARENA $2 LIVESTOCK PAVILION
PONY
RIDES
WOOLWORTHS
FRESH FOOD PAVILION
RASV
MEMBERS
STOCKMAN’S
LOUNGE
EPSOM RD
GATE 1
ROYAL MAKERS
BLOCK PAVILION
SKY
WHEEL
D
AR
EV
UL
BO
GRA
D
ND
N
BOU
RA
LEVA
G
RD
COCA-COLA
THRILLSEEKERS
CARNIVAL
EPSOM ROAD
SHOWBAG
PAVILION
SHOWGROUNDS VILLAGE
SHOPPING CENTRE (NO ENTRY OR
SHOW PARKING)
GATE 10
RAILWAY
Please note: This map and information are subject to change 7
THERE’S NOTHING LIKE
WORLD-CLASS
EXHIBITOR OPPORTUNITIES
Specialty Retail: Art, Craft & Cookery Specialty Retail: Winning Tastes
The Art, Craft & Cookery Pavilion is the perfect place The Winning Tastes Pavilion is a dedicated space
to showcase your talents of a creative nature. This promoting award-winning fine food, wine, craft beer,
pavilion offers an unrivalled opportunity to engage with and spirits. There is a limited amount of exhibition
a motivated audience of art and craft enthusiasts as well space available in the Winning Tastes Pavilion which
as the general public. Located on the Grand Boulevard provides outstanding sales and promotional opportunities
near the main entrance to Melbourne Showgrounds and exclusively for award-winning producers and those
opposite the popular Showbag Pavilion, this inspired businesses that support the RASV food and beverage
and vibrant pavilion showcases a unique cross section awards programs.
of contemporary, traditional, innovative and creative
Pricing on application
crafts. Disciplines include needle craft, cake decorating,
painting, felting, photography, millinery and much more
Woolworths Fresh Food Pavilion
as well as interactive industry and guild demonstrations.
Prominently located in the heart of Melbourne
Pricing on application Showgrounds, this magnificent Pavilion is the food and
beverage capital. It is the biggest exhibition space
Specialty Retail: Dogs and most visited during the Royal Melbourne Show,
Featuring more than 170 breeds of dogs competing receiving over 85% of all visitors and showcasing a
in esteemed blue ribbon events and with judges from all wide selection of industry leaders from home-grown fresh
corners of the globe, The Royal Agricultural Society of produce, wines, condiments, beer, dairy, confectionery
Victoria hosts the Royal Melbourne Show All Breed and much more. Visitors can also be tempted by the
Championship Show, the largest of its kind in the international food vendors in the catering precinct. This
Southern Hemisphere, in the Dogs Pavilion. This truly is premium multifunctional space is an exciting destination
a pavilion of international appeal. It is the ideal that has exhibitors returning year after year, making the
environment to promote your product to a captive, Woolworths Fresh Food Pavilion the perfect platform to
motivated audience of both industry professionals and showcase their products or services.
general public. With over 450,000 visitors expected to attend the Show
Pricing on application over 11 days, there’s no better opportunity to sample
and sell your products directly to consumers, than in the
Woolworths Fresh Food Pavilion.
All prices quoted include GST. Pricing on application
8 2018 Royal Melbourne Show Exhibitor Prospectus
Family Adventure Pavilion The Emporium
The Family Adventure Pavilion is a vibrant, entertaining, The Emporium is the perfect location for exhibitors
educational and interactive commercial pavilion catering specialising in health and wellbeing, fashion accessories
for families with young children. Located between the and clothing, cosmetics, beauty products jewellery, and
Family Carnival and Adventure Zone, this fabulous lifestyle products targeting women of all ages.
pavilion showcases children’s toys and novelties,
Pricing on application
clothing, crafts, sporting products and much more
Pricing on application The Weekly Times Livestock Pavilion
Around The Grounds The Weekly Times Livestock Pavilion features the best in
Victorian and Australian agriculture, with some of the
Prime exposure and exceptional positioning along the country’s most awarded farmers and their livestock. It is
bustling Grand Boulevard provides incredible sales the ultimate platform for commercial exhibitors to connect
potential for commercial exhibitors. Outdoor sites are with industry professionals and the general public to
suitable for a variety of products such as, outdoor promote and sell their products and services.
furniture, farming produce and products, machinery,
Pricing on application
automotive, recreation, leisure, fashion, novelties and
toys, accessories and much more.
Pricing on application
All prices quoted include GST.
9
“Our presence in the Livestock Pavilion at the Show
gave us the opportunity to talk to farmers about
what we do and what services we can provide, and
to the general public about why and how support is
provided to farmers. The Show draws people from all
corners of Victoria and interstate providing the perfect
opportunity to showcase your business, products and
services to a wider audience.”
Rural Aid Ltd
Two Years at the Royal Melbourne Show
“For many years now we
have regular customers and
exhibitors coming to us for
a massage. Book in early so
that you don’t miss out on a
great Show to exhibit your
product.”
Deep Muscle Chinese Massage
14 years at the Royal Melbourne Show
“The Royal Melbourne Show
is an important event for
our business as it provides
crucial support for a small
operator. It is very enjoyable
for all involved, especially
for staff morale.”
Underground Industries
Three years at the Royal Melbourne Show
“With the Royal Melbourne Show we are able to interact
with thousands of people on a daily basis. We find that many
people down the track, when they are ready for a new pet,
think greyhounds as they remember meeting them at the Show.
We would highly recommend to businesses to exhibit at the
Royal Melbourne Show, as it is a great place to showcase your
brand and product. The demographics are broad and you’re
bound to communicate with your target market.”
Greyhound Adoption Program
Over 11 years at the Royal Melbourne Show
10 2018 Royal Melbourne Show Exhibitor ProspectusNEXT STEPS TO
BECOMING A SHOW EXHIBITOR
1 APPLY TO
EXHIBIT 2 HAVE YOU BEEN
SUCCESSFUL? 3 OFFER AND
AGREEMENT
To start the process of Once RASV has reviewed Review, sign and return
reaching around 450,000 and approved your the letter of offer and
potential customers, fill out expression of interest to Exhibitor Agreement.
an Expression of Interest exhibit you will receive
form and send to a letter of offer and
sales@rasv.com.au Exhibitor Agreement.
However, if you are
unsuccessful RASV will
contact you to discuss
the reason and assist you
through the process.
4 SECURE
YOUR SITE 5 SECURE
YOUR SITE 6 IT’S TIME TO GET
EXCITED
Once RASV has received Once the first instalment Get ready to pick up your
your paperwork you will has been received, you exhibitor pack! It’s filled
be required to pay a 30% will receive an email with all the necessities to
non-refundable instalment offering you marketing bump in and bump out,
to secure your site. and promotional and enjoy the 2018 Royal
opportunities. Melbourne Show.
KEY DATES:
Bump in: 18–21 Sept
Royal Melbourne Show:
22 Sept – 2 Oct
Bump out: 3 Oct
11Contact Event Sales on 03 9281 7457 or sales@rasv.com.au www.royalshow.com.au
You can also read
